1 Social media 101 Fuse Social Media Content Development Brand Experience OMD Building, 33 College Hill, Auckland 1011, New Zealand E: P: W:
2 About Genevieve Lyttle
3 Social Media 101 Section 1.0 Section 2.0 Section 3.0 Section 4.0 Section 5.0 Section 6.0 Section 7.0 Section 8.0 Section 9.0 Global Social Media Social Media Strategy Social Media in Education Knowing the negative: How to deal with negative feedback Points on Posting Timing & regularities Best practices across industries Social Media on a budget Top Tips Questions
4 Section 1.0 Global Social Media The who and the where of Social Media
5 Top 10 Ranked by active number of users Section 1.0 Facebook QZone LinkedIn Google + Instagram China * 300
6 Section 1.0 Baidu Tieba China Twitter Snapchat Sina Weibo VK China Russia, Ukraine, Belarus, Kazakhstan
7 Social messaging services Section 1.0 China
8 Section 1.0 ENGAGEMENT INTERACTION SHARE
9 Section 1.0
10 Section 1.0 Used in 200 countries and territories Average spend of 17 minutes monthly per user 40 percent of users check daily Over 39 Million students and recent grads
11 Section ,000 active Twitter users in New Zealand Twitter users are 3 times more likely to follow brands than Facebook users 288 million active users worldwide 53% of Twitter users never post any updates. This means half your customers may not be tweeting or retweeting but they are watching, reading, and clicking 30 of the Interbrand Top 100 Brands currently operate a dedicated customer service Twitter feed
12 Section 1.0 Instagram users are: 59% of the world s top brands are present on in Captions Receive 56% More Engagement 58 times more likely to like, comment, or share a brand s post than Facebook users & 120 times more likely than Twitter users
13 Section Hrs of video uploaded to YouTube per minute This means there is almost 8 years of content uploaded to Facebook everyday 55% Of 16-24s watch online videos daily 40% watch online videos several times a day YouTube is localized in 75 countries and available in 61 languages Top YouTube creators were found to be more popular than mainstream celebrities among U.S. teenagers (Variety U.S)
14 Section % of Snapchat users are under 25 Globally, around 400 million snaps are now sent via the app each day Brands in NZ using Snapchat Snapchat is the fastest growing app so far in 2015! 77% Of college students use SnapChat daily
15 Section 1.0
16 Section 1.0
17 Study in New Zealand Section 1.0
18 Study in New Zealand Section 1.0
19 Study in New Zealand Section 1.0
20 Study in New Zealand Section 1.0
21 Section 1.0 TASK 1.0 In groups of 3, select any of the above channels (except for Facebook) and discuss the content which you are creating for this channel and why. Each team member should discuss a different channel if possible, and take short notes on the - Type of content - The success of this content so far - What you think you can do better on this channel
22 Section 2.0 Social Strategy The following pages look at the objectives, requirements and measurement tools used to create success in your chosen channels.
23 Section 2.0 Understand the Culture You need to analyse and understand the culture of your target audience. Every customer segment has its own culture identify this. In order to develop an efficient social media presence, you have to analyse the deep - seated motivations, fears, concerns and hopes of the customer segments you are targeting.
24 Section 2.0 Find the platform Just because a social media platform like Facebook is king, does not necessarily mean it is the right platform for your customer group or all of/most of your content. Based on the understanding of your customers cultural identity, you can determine the places where they hang out and are willing to engage in meaningful ways.
25 Section 2.0 Evaluate Constantly evaluate the ways the ways you are reaching out globally. You need to engage with statistics and up to the minute information allowing you to shift your focus when you need to.
26 Facebook Section 2.0 Objectives Brand awareness and engagement Lead generation or customer acquisition Share a mix of relevant links, blog posts, and engaging content Promote upcoming events Engage with influencers
27 Facebook Section 2.0 You ll need to Set up sponsored posts and ads Set up Facebook tabs that sync to your marketing automation platform Key Metrics X number of posts per day Page follows Likes Engagement and comments Referring traffic Shares Lead generation/new customers
28 Facebook tab Section 2.0
29 LinkedIn Section 2.0 Objectives Brand awareness and engagement Lead generation or customer acquisition Share a mix of relevant links, blog posts, and engaging content Promote upcoming events Engage with influencers
30 LinkedIn Section 2.0 You ll need to Create and join relevant groups Encourage employee participation Monitor and participate in Q&A Set up sponsored posts and ads Key Metrics X number of posts per day Page follows Comments, likes, and shares Group participation Referring traffic Lead generation/new customers
31 Instagram & Snapchat Section 2.0 Objectives Brand awareness Engagement with visual assets Showcase products Showcase company culture Showcase marketing events Link back to website, blog, and other content assets
32 Instagram & Snapchat Section 2.0 Action Items Determine ownership of photo sites Decide on general branding guidelines for photos Encourage employees to participate and share their own photos Key Metrics Referral traffic Shares and comments View of photos Page rankings on key terms from photo sharing sites
33 Twitter Objectives Brand awareness and engagement Lead generation or customer acquisition Share a mix of relevant links, blog posts, and engaging content Communicate issues from social media to support team and ensure follow-up Listen and respond to relevant conversations Build reputation Section 2.0
34 Twitter Section 2.0 You ll need to Utilize promoted tweets Key Metrics X number of posts Followers Mentions Retweets Number of lists Hashtag usage Influence of Twitter followers Lead generation or customer acquisition Referring traffic Favorited tweets
35 YouTube Section 2.0 Objectives Brand awareness and engagement Viral sharing Showcase company culture Post product videos and demos Create a video series to share You ll need to Determine ownership of video execution Choose a production agency Determine distribution channels Create social strategy for promotion Get customers, partners, and influencers involved in video creation
36 YouTube Section 2.0 Key Metrics Views Shares Referral traffic Pages ranking on key terms from YouTube
37 Section 2.0 Goals how social media will help you reach them Schedule how often you ll post and when Audience demographics who you re trying to reach, including age, location, gender, interests Targets influencers you want to notice you, including individuals and publications Voice the tone you ll use to share your message Tools what tools you ll need to succeed both paid and free Competition what they do well online that you might want to mimic Outreach how you ll let your community know about your channels
38 Section 2.0 TASK 2.0 In groups of 3, create a mini Social strategy. This should include content ideas for channels which you think best suit your message and audience. You should discuss 1. The content you will be publishing 2. How you intend to push content 3. How you will evaluate the success of this
39 Section 2.0 Education establishments embracing social Let s take a look at content in action on social in the case of education
40 Section 3.0
41 Section 3.0
42 Section 3.0
43 Section 3.0
44 Section 3.0
45 Setting up Social Section 4.0
46 Top Tips for setting up you Social Media accounts Section Create your artwork and get it all measured up to suit your channel. For example, a logo image that fits onto your Facebook profile image will not fit into your Instagram profile image. 2. Define your audience and your target. Finding out where the buzz is on Social Media and if your content will fit with this type of buzz is important. Don t create a YouTube channel if you have never had or intend to have video content to share with your audiences there s nothing worse than a stale Social Media Channel. 3. Optimise your URL! Most channels allow you to optimise your web address but be careful, in the case of Facebook you are only permitted to do this once so select a web address that s relevant.
47 Section 5.0. Knowing the negative: How to deal with negative feedback
48 Section 5.0 Respond It s vitally important that the complaints and issues your fans post on your Social Media channels are addressed. Inactivity on your part will appear as though you re trying to ignore the issue. Being unresponsive does nothing more than incite more anger and increase the chance the user will come back with even more angry wall posts, tweets or comments. Not responding ensures your community sees you are unconcerned with support, this will be detrimental to your reputation. A response that illustrates respect and understanding for customers concerns will indicate your intention to rectify any problems.
49 Section 5.0
50 Section 5.0 Don t play the blame game In dealing with upset customers, just like in all areas of customer care - you must remember that you are closer to your industry, products and services than they are. What may seem like basic, common knowledge to you is often foreign to the end user. Place yourself in your customer s shoes. It may not be your company s fault that the customer is upset. Whether or not the fault lies on your end, a simple apology will go a long way in keeping the customer s business. Instead of trying to figure out where the blame lies, turn upset fans into loyal customers by making their experience better.
51 Section 5.0
52 Section 5.0 Communicate Privately Sometimes you or the customer will want to move a personal discussion away from the public to a more private, 1:1 environment. Carrying out an entire exchange in public is not ideal. Here are some other options a. Redirect the conversation. Point your fans to a tab or application that is separate from your social feed. You can also share your phone number or a Twitter account with your fans if you re better equipped to answer them there. b. Request an . Respond publicly to a post/comment from your brand account, asking the customer to send a followup message to a particular address and pledging a prompt, personal review and response.
53 Section 5.0
54 Points on Posting Timing & regularities Section 6.0
55 Section 6.0 Informative Vs Annoying Good content can be found in a multitude of places, and once you find it all, the next question you may ask yourself is how often you can share. You want to be informative, finding the balance between informative and annoying is a challenge. As a general rule, Socialbakers found that posting once per week on Facebook was so low as to lose connection with your audience and posting more than twice per day was crossing the line into annoying.
56 Section 6.0 Informative Vs Annoying Sadly there are no exact formula for everyone. Predict Take a look at your competitors and see what they are doing on each channel. Mimic this. Measure Find out how successful your posts were and at what times. Repeat If something is wrong, amend it and start the cycle again.
57 Section 6.0 Facebook Quicksprout insights show the best days for posting on Facebook are Thursday and Friday. M T W T F S S
58 Section 6.0 Facebook 1pm is reported as being the best time to get the most shares, the best time to receive clicks and broader suggestion time of anywhere between 9am to 7pm.
59 Section 6.0 Twitter B2B twitter posting times are said to be more successful from Monday to Friday whilst B2C twitter posting times are said to be more successful from Wednesday to Sunday. B2B M T W T F S S B2C
60 Section 6.0 Twitter 12pm and 6pm sees the highest CTR and 5pm has the highest retweet count.
61 Section 6.0 Instagram TrackMaven studied Instagram interaction habits on posts made by Fortune 500 companies and found that it didn't exactly matter what time the posts were on Instagram -- users interacted regardless of the time they were posted. Choosing specific times to post didn't make much of a difference in interaction results.
62 Section 6.0 Top Tips Mornings, 7am - 9am: Morning hours are a good time to post, because everyone is just waking up. Most people can't resist checking their phones to see what they missed while they were asleep. Midday, 11am - 2pm: Around the lunch hour is when people get a break to do what they want, and that often includes checking social media. Evenings, 5pm - 7pm: After school and work, people get the chance to relax. People may start checking their phones while they sit in transit or in front of the TV just before dinnertime.
63 Social media on a budget Section 7.0
64 Section 7.0 Invest in Tools Buffer is the easiest way to save time on social media. Simplify your social routine by scheduling posts on all of your social media networks. Hootsuite's social media analytics give you an in-depth view of how well your social media efforts are being received, so you can run with what's working or change directions. Sprout Social is a social media management system (SMMS) with functionality for multiple person teams and a focus on engagement, publishing and analytics.
65 Section 7.0 Target and refine Targeting is about really reaching out to your audience and refining that pool. These days it s amazing what target advertising can do, you can target people in college who graduate in a specific year, in a specific geographic area. Test & review
66 Section 7.0 Make use of free engagement 1.Join Groups 2.Contribute 3.Ask questions 4.Answer questions 5.Join Forums 6.Build a community 7.Never stop creating content
67 Free information socialmediarush.com designtaxi.com socialmediaexaminer.com postplanner.com socialmouths.com canva.com
68 Reuse content Section 7.0
69 Section 7.0 Tips for a successful budget in 2015 Set measurable goals that support your business strategy. Focus on networks you re already established on. Be flexible, review the numbers to see what s working, and what s not.
70 Top Tips Section 8.0
71 Section 8.0 Keep it Social Sometimes brands and businesses struggle to find the right tone of voice for Social. This is understandable after all, you are stepping outside your comfort zone and learning how to interact with your customers in a street that is very much two way. Don t let this intimidate you. Take the bad with the good, you will get trolls and spam and this is to be expected. Don t let this stop you from interacting and getting social with your audience.
72 Section 8.0 Create a content calendar Creating a content calendar will keep you organised, forbid you from both risking under activity and from over sharing. It s vitally important to stay in the loop and maintain social relationships, posting too often, whether it s photos, status updates or frequent Tweets, can turn off your audience. They ll stop listening and you will become spam that falls on deaf ears.
73 Section 8.0
74 Sometimes being able to publish every whim that scans across your brain is the best thing in the world. Sometimes, it can become a real problem. The killer is this: when it is a problem, you re usually the last to know and the damage is done. Mitch Joel Section 8.0
75 Section 8.0 Always respond Respond to the good and the bad. Positive feedback is great and when you receive this through social it s time to boast. Negative feedback is less exciting but it is a part of the Social Marketing sphere and one which you need to address, regardless of your industry.
76 Section 8.0 Where to go from here 1. Evaluate your current activity 2. Make a reasonable plan for change 3. Create a content calendar and make use of free tools 4. Evaluate your progress make changes where necessary 5. Never stop creating content
DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,
2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN TABLE OF CONTENTS 3 4 7 8 9 BLOG SOCIAL NETWORKS ONLINE VIDEO PHOTO SHARING SITES PRESENTATION SHARING First Things First Before you get started on your social media
Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community
1 Socialbakers Analytics User Guide Powered by 2 Contents Getting Started Analyzing Facebook Ovierview of metrics Analyzing YouTube Reports and Data Export Social visits KPIs Fans and Fan Growth Analyzing
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications
Online Reputation Management Services Potential customers change purchase decisions when they see bad reviews, posts and comments online which can spread in various channels such as in search engine results
Central Ohio s Small Business Resource Who is @Tonya Wilson? Program Coordinator for the Ohio SBDC at Columbus State Manage SBDC marketing, branding, outreach, digital media & events AAS Multimedia Production
WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy
Introduction to Social Media Marketing Using social media to promote your events. What is Social Media Marketing? Social media marketing is the process of gaining awareness, driving traffic and engaging
Guide: Social Media Metrics in Government Guide: Social Media Metrics in Government Why Social Media Metrics Matter to Your Agency In a digital strategy, nearly anything can be measured, compiled and analyzed.
1 Measure Social Media like a Pro: Social Media Analytics Uncovered # SOCIAL MEDIA LIKE # SHARE Powered by 2 Social media analytics were a big deal in 2013, but this year they are set to be even more crucial.
Social Media 101 The Basics of Social Media Constant Contact 2014 Constant Contact 2014 2 Why are we here today? Constant Contact 2014 3 You are not alone 54% 57% of small businesses of nonprofits need
Content marketing strategy in five simple steps. Content marketing works. By providing a clearly targeted audience with information that s useful and relevant, it helps establish long-term relationships
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
Social Media Marketing Master Class 20th - 21st Nov 2013, Dubai, UAE Social Media Marketing Master Class OVERVIEW: Learn to Maximize Your Business and Sales Potential through Twitter, Facebook, Youtube,
Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,
Social Media Boot Camp Eğitim Tipi ve Süresi: 3 Days VILT 3 Day VILT Social Media Boot Camp Discover the many ways social media can promote your business and increase sales. Even for seasoned marketing
5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (firstname.lastname@example.org, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There
The Basics of Social Media Social Media Marketing for Small Business Success Social Media Revolution Constant Contact 2014 #ctctsocial @constantcontact http://youtu.be/0euel3n7fds 2 YOUR PHOTO HERE Catrine
The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/
Social dancing Building dance audiences with social media INTRODUCTION The following resource comes from the social media workshop led by Vicki Allpress Hill for DANZ on 21 May 2012. Social media is an
The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies
IFF SOCIAL MEDIA GUIDE 2014 INTERNATIONAL Table of content Social Media in short:...2 Basic Social Media Guidelines...2 Social Media Use Policy in short...3 The Golden Rules of Social Marketing (Marketo)...4
Campaign Report & Analytics for Contact Internet. Introduction Welcome to your latest Campaign Analytics Report. Now that the web has made the world local, your online advertising should be, too. Whether
Social Media Marketing Guide B2B Introduction Social media has revolutionised how people communicate and consume information online. By harnessing the power of the social media buzz and effectively incorporating
Crystal Maleski ClearPathSocial.com #2015BizConnect @BGLCC1 @ClearPathSocial Social Media Is A Lot More Than A One Way Conversation @2015BizConnect 2 Keep Informed of Industry News Research Product Development
Internet Marketing Rules! A Playbook of Game Changing Strategies for Marketing Your Business Online by Lane Jones, Content Strategist Internet Marketing Rules! Game Changing Strategies for Marketing Your
International Social Media: Best Practices Chris Adams Director of Research and Online Marketing Miles SOCIAL MEDIA & UGC BEST PRACTICES social 5 With you today Chris Adams Director of Research & Online
Social Media and how Parks can benefit from it David Lakins email@example.com www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins About Key Multimedia Founded in 2007 Based in Poundbury,
Digital TV switchover: Social media By Matt Heselden, Social media lead Summary With the growth in popularity of social media, we recognised that increasing numbers of consumers and opinion formers would
5/6 Promoting your presence at the show Market your way to exhibition success Exhibiting at a show is both a serious commitment and a major opportunity. It can be a very effective part of your marketing
Essential Communication Methods for Today s Public Social Media 101 Presented by Tom D. Trimble, CIO Tulsa County Government What you will learn today Why Social Media is important to you Today s Social
8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing
Social Marketing & Reputation Management > TOUCH POINTS 1. 2. 3. Customer Behavior General Facts and Trends Value of each Platform & Opportunities > WHERE DO YOU BEGIN? > GET REAL ABOUT SOCIAL MEDIA Social
Increase Sales by Optimizing Your Online Presence Presented by NetSource Media Melissa Thrush & Jamie Embree Presenters Melissa Thrush Director of Customer Care Jamie Embree Creative Director Website Content
At mycleveragency we ve crafted 5 editions of our Perfect Posts series over the last year following its huge success and the ever-changing world of social media, which now means we ve introduced 10 platforms
Technology for Small Business Steinar Knutsen February 2015 Agenda Importance of Online Marketing Online Marketing Blueprint Social Media Networks Tools of the Trade 2 Every 1 Second on the Internet Source:
1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital
Master Paid Advertising in Social Media Reach People Interested in Your Services Guide Introduction There is a plethora of marketing options within social media. Think your budget and business isn t big
Social Media Strategy: The Beginners Guide to Strategy Success in 7 Steps A Simple Guide In association with: Chapter Title Contents Page Page 2 What is Social Media...3 What is a Social Media Strategy
Key Components For A Successful Social Media Campaign Every day, thousands of social media campaigns are launched with no clear end in mind. Of course, the argument can be made that all you want is more
GUIDE Social Media Strategy Guide How to build your strategy from start to finish Social Media Strategy Guide How to build your strategy from start to finish Whether you re a social media coordinator for
THE ICDD & SOCIAL MEDIA By Betsy Potter, Director of Operations BENEFITS n Relationships n Branding n Learning HOW SHOULD SOCIAL MEDIA BE USED n Integrate n Amplify n Repurpose n Build community n Learn
SOCIAL MEDIA 2015 ENGAGEMENT STRATEGY Prepared By: OVERVIEW FIRST THINGS FIRST: Before we get started, the following items need to be considered: All sponsors should follow and connect with one another
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
10 Social Media TRENDS YOU VE BEEN IGNORING Introduction No matter how well you think you re keeping up with the latest and greatest in social, it always seems like there s some new development popping
Social Media for Business and Professional Use An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Why Should My Company Care About Social Media? It s a global phenomenon:
7 STEPS TO CREATE A Winning Social Media Marketing Strategy A GUIDE BY Introduction Social media was often seen as the wild child of the marketing department the place where interns started their careers
Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for
COMMUNITY IMPACT PROGRAM Communications tools for grantees CREATING A SOCIAL MEDIA FRAMEWORK Your social media framework is the roadmap for social media activity related to the Community Impact project.
Social Media Marketing Rebecca Rae Digital Results Lead Reason Digital @ReasonDigital @DigitalBex Reason Digital Digital specialists for charities and pro social organisations. We're doing some good with
Fast Track Program in Social Media Marketing Overview This social media marketing fast track training program is a planned initiative to expose executives and business communities to social media marketing.
Social Media Statement Social media is changing the way our society interacts and engages in conversation and dialogue. It has become an important and influential communication channel for the University.
digital mums THE Strategic Social Media Manager Programme COURSE BROCHURE About Digital Mums Digital Mums are a new kind of social media solution. We take the natural talents and skills of mums, add some
Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL Visit or call 855-530-6040 Measure all your social media channels in one place Analyze the performance of your social profiles with
21/08/13 Step by step guide followed by advanced techniques guide INTRODUCTION Twitter is a social media platform where users tweet content. It s culture is open and encourages users to tweet without needing
Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 1 Webinar Audio Options Mic & Speakers
The Power of Social Media Over 100 Million of pieces of content are shared on the web every day! Including: video, pod casts,web links, comments, news stories, opinions, blog posts, notes, photos, reviews,
www.webskillet.com 802 870 0932 Social Media Tools, Tips, and Best Practices There are lots of social media platforms out there. It can be daunting to try to figure out which ones are a good use of your
32 Tips for Social Media Domination The Big Question: With the social media world changing so fast, are you keeping up? Social media has been around for a long time by internet standards. But marketers
Strategic Video Marketing Capabilities January 2014 Please address any questions to: Logan Hale firstname.lastname@example.org 424.646.3456 WHO WE ARE V3 Media Marketing provides video strategy, production, and distribution
Social Media Marketing for Hospitality Industry 9th - 10th Feb 2014 Dubai, U.A.E Towers Rotana Hotel Training Overview This session has a unique social media approach, for professionals in the hospitality
Social Media Marketing for Small Business Demystified General Overview, Strategies and Tools for Small Business Marketing on Social Media [Learn How to Effectively Use the Social Media for Making Connections
A-LINE S GUIDE TO TWITTER Using Twitter to increase your brand s visibility and customer interaction A-LINE s Guide to Twitter Twitter: You probably love it, hate it, or have never used it. It s the social
Social Recruiting How to Effectively Use Social Networks to Recruit Talent Introduction As a recruiter, you want to find the most qualified, talented, and largest pool of applicants. LinkedIn, Facebook,
Strategies for Effective Tweeting: A Statistical Review DATA REPORT Introduction 3 Methodology 4 Weekends Are Good for Relaxing and Tweeting 5 Best Days to Tweet By Industry 6 When Followers Are Busy Give
Using Social Media to Build Your Business John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA Overview Social & Mobile Media generate leads and build relationships What s new with
Created by: Hector "H.R" Ramos 20 Ways To Promote Your Beats Online 1. Send An Email To Your Subscribers. Email is the HOLY GRAIL of selling beats online. It allows you to build instant momentum to EVERY
0 P a g e BECAUSE YOUR REPUTATION IS AT RISK! YOUR REPUTATION IS AT RISK! REPUTATION MANAGEMENT 727 479-2991 1 P a g e Table of Contents Online Reputation Management... 2 What is online reputation management?...
CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,
= Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major
Twitter for Small Business A GUIDE TO GET STARTED business.twitter.com @TwitterSmallBiz CASE STUDY A Twitter success story And it all started with that one little Tweet, said Roberta Dyer, whose independent
New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage
Turn Your Social Buzz into a Loud Roar 10 Strategies for Social Media Marketing Success 2011 Constant Contact, Inc. 11-2318 BEST PRACTICES Guide Social Media MARKETING In the evolving world of social media
Easy Social Media Management with Hootsuite Hootsuite is the largest social media integration and management platform on the Internet. It has sent over 700 million messages to date and has over 3 million
Objectives By the end of this - City and Guilds flagship professional social media qualification - you will have a professional level, practical and theoretical knowledge of the use of social media for
Understanding the Buzz Around Social Media WSI White Paper Prepared by: Baltej Gill Social Media Strategist, WSI Introduction You might have heard that social media can help build your brand, promote your
Echo & Co. Lecture Series How to Use Social Media Analytics Juan Gonzalez Partner & Managing Director Echo & Co. October 27, 2015 Review: Digital Behavior The Digital Action Funnel Content is Multi-Channel
NAMI Marketing 101 Presented by Megan Fazekas-King NAMI NC Communications Specialist Objectives What is social marketing? What channels can we use to promote NAMI? What makes a good website? What do you
TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost
Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity. This is compilation of some of the advice and guidance found online to help organisations
smart. uncommon. ideas. Executive Overview Your brand needs friends with benefits. Content plus keywords equals more traffic. It s a widely recognized onsite formula to effectively boost your website s
10 STEPS to a Social Media Plan By Lindsay Thomson Lynda.com www.lynda.com/industries email@example.com Introduction For any organization, resources are a challenge especially when it comes
Social Business Presented at FSCI By Paul Barron Telling the digital story to create in-real-life profits Presentation by Paul Barron 2 Founder Digital Branding & Social Consumer Analytics Author The changing
10 Best Practices for Social Media Marketing Success In the evolving world of social media marketing, it can be hard for a time-starved small business or organization to keep pace and know what to do when
USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director firstname.lastname@example.org 2 INTRODUCTION If you or the
Pinterest Beginner s Guide for Attorneys Are you looking for an additional source of website traffic and leads? Pinterest can deliver them. This guide will walk you through setting up your account, how
BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING Each social media website has a recommended size for all images, including the cover photo, profile photo, timeline images, and any other multimedia
Social Media Guidelines and Best Practices January 2016 Social media has changed the way the world communicates. As an institution of higher education, Youngstown State University embraces new technologies
The Digital & Social Media Marketing Landscape Connector.ie 2015 All Connector.ie Rights Reserved 2015 Menu - content Starters - Top trends and social media MENU overview Main courses Tasty tools STARTERS