An Introduction to using. Twitter for Business By Business Training Made Simple

Size: px
Start display at page:

Download "An Introduction to using. Twitter for Business By Business Training Made Simple"

Transcription

1 An Introduction to using Twitter for Business By

2 Twitter for Business 2 Welcome Using Twitter personally and professionally are two very different things. In this highly practical guide, we ll take a look at Twitter generally What is Twitter - and then delve into using Twitter as a tool for your business. This guide is a companion to our Twitter for Business Training Course that takes place in London every month. It doesn t matter whether you have signed up for our course, completed our course or are just reading this guide for advice - the guide has been written for anyone who is interested in getting to grips with using Twitter for Business. We hope you enjoy the guide. Happy Tweeting!

3 Twitter for Business 3 Contents About Twitter The Jargon Setting up your accounts Setting up your profile Profile Page Your Twitter activity The impression you give Tweeting Hootsuite Followers Join Us Page 4-5 Page 6-8 Page 9-10 Page 11 Page 12 Page Page 17 Page 18 Page 19 Page 20 Page 21

4 Twitter for Business 4 About Twitter Twitter is an online social networking and microblogging service that enables users to send and read tweets, which are text messages limited to 140 characters. Registered users can read and post tweets, but unregistered users can only read them Wikipedia Whilst Twitter started out as a microblogging service (demonstrated by the wiki definition) answering the question, What are you doing? now Twitter position themselves more as a news channel. Connecting people with the information they want. Interestingly, 40% of people using Twitter don t actually tweet. Instead they use Twitter as a newsfeed directly getting up-to-date information from brands, businesses and friends. With Twitter, you can tune in and listen to the news and information you want.

5 5 About Twitter Some Stats Total number of active registered Twitter users 554,750,000 Number of new Twitter users signing up everyday 135,000 Number of unique Twitter site visitors every month Average number of tweets per day Number of Twitter search engine queries every day Number of active Twitter users every month 190 million 58 million 2.1 billion 115 million Number of tweets that happen every second 9,100 Statistics courtesy of Statistic Brain Correct up to 05/07/13.

6 6 The Jargon Bio Your chance to tell Twitter about yourself (or your business). Bios sit on your profile page, under your photo and on top of your header. You get to use a maximum of 160 characters to build your bio - so be sure to include all the important information that you want people to know. From a business perspective this will be your business name, what you do and a link to your website or blog. Direct Message (DM) Private tweets that only the sender and recipient can see. Tweet Twitter is all about the tweets; messages comprising of 140 characters or less. The beauty of Twitter is that messages have to be short. You are limited to just 140 characters and so you have to learn to say a lot with less. Re-tweet (RT) If you want your followers to read a tweet that you didn t write, re-tweet it and it will appear in their home. Effectively, if you re-tweet something, it s similar to sending an to everyone on your mailing list. A re-tweet is a signal of advocacy or that people like what you ve said so they are sharing it into their audiences too. Hashtag (#) Putting # in front of a word makes it clickable. If you click a hashtagged word within a message you re taken to other tweets that use the same hashtag. More on this on page x. Home A list of tweets from the users you follow that s constantly updating. Favourite Really like a tweet? Favourite it and it will sit in your Favourites area forever(ish). It s similar to bookmarking.

7 7 The Jargon Follow The act of subscribing to another users tweets. If you want to hear what they ve got to say Follow them. Follower Someone who is following you. Follow Count The amount of people you follow and the amount of people who follow you. Follow Friday (#FF) This is a Twitter tradition where you recommend users who you think your followers should follow. For example This is effectively you promoting other Twitter accounts to your followers. Username name this is your handle on Twitter your brand, it s the name people connect with and is shown in your tweets. Header The larger image that appears behind your profile picture. Lists Fantastic feature that lets you group users you follow. More on this on page x. Profile Page that displays a user s information as well as their most recent tweets.

8 8 The Jargon Profile Picture Your smaller image. Promoted Tweet A paid for tweet that appears at the top of search results. Mention When someone mentions you in a tweet (or you mention someone), it s cunningly called a mention. You get alerted to mentions so you can keep a track on what people are saying about you. Reply When you simply reply to a tweet. Search The box that lets you search Twitter for keywords and other accounts. Trends The most popular topics on Twitter at the time.

9 9 Setting Up Your Account To set up a Twitter account you will need to provide the following information: See next page for an explanation of the above image.

10 10 Setting Up Your Account Full name This will appear as the main name on your page and will also be part of your Twitter URL. This doesn t have to be your own name, it s fine to use your business s name. It s worth considering using industry keywords in the name too. For example, if you were a plumber named Dave Smith, instead of just using Dave Smith, you could use Dave Smith Plumber. address This is where account notifications will be sent. If you want multiple people to have access to the account, use an address that multiple people have access to. Do not use an address that is never checked. You can have as many Twitter accounts as you want however, each Twitter account needs to be set up with a unique address. We recommend that if you are creating multiple accounts, it s worth logging all the passwords and addresses in a central repository. Password We recommend you regularly update your password set an alert and change it every 6 weeks. You do get spammers on Twitter and so a good way to reduce your account getting spammed is to regularly change your password. Username This is name. Once again, consider using industry keywords in the name. Security Only give your log in details to people that you trust. Unlike Facebook, Twitter does not offer different levels of admin rights. If someone has the password, they can change the password.

11 11 Setting Up Your Profile Now it s time to populate and prettify your profile page: First up you should add a profile photo and header photo. Looks matter on Twitter so make the most of these. Images should be good quality, eye-catching, and relevant to your business. Next on your to-do-list is the Bio. This is where you tell everyone what you do (in 160 characters or less) remember, words matter and so, with just 160 characters, be sure you are including important keywords! Finally you need to fill-out the rest of your profile page by adding your location and website. How do I add my own custom background? Ever wondered how Twitter users get their own snazzy background onto their profile page? Here s how: When in Settings select Design Scroll down to Customise your own Select Change Background Then Choose existing image Upload the image from your computer

12 12 Profile Page Your Profile Page Here s our profile page. For demonstration s sake, let s pretend it s yours. Home - click here to see Tweets from your followers Your custom image Photos & Videos you ve tweeted or re-tweeted Twitter search Compose new tweet Settings & Help Direct messages Your Full Name Your Username Header Image Your Bio, Location & URL Who twitter thinks you should follow based on who you re already following What s trending now Tweets you ve tweeted or retweeted

13 Your Twitter activity Social Media Guide 13 Who to follow Great, your account is all set up and hopefully looking great. Now you need to start following the right people. This is extremely important. Follow the right accounts and your timeline will become a great resource for information and yes, sometimes entertainment. On the other hand, follow the wrong accounts and your timeline will become a messy noise. Start out by following the people and businesses that your own business is associated with. Partners, suppliers, regulators, even customers. Some of them will be easy to find using Twitter search, others you ll have to track down by visiting the contact page on their website. Once you ve done this, you should start looking for any influencers within your industry. These are the heavy-hitter accounts that people love to engage with. They tweet something and minutes later they ve received multiple re-tweets and comments. These are great people to network with for the simple reason that it helps to have powerful connections in your network. The ease at which you find these accounts will depend on your industry social media training for example has a wealth of influencers. The easiest way to find these people is to search for your industry keywords from the Twitter search; you ll soon notice the people who are getting the most traction. You should then endeavour to find everyone else associated with your industry (that could have some relevance to you of course). This is where Twitter Lists come in handy. Lists are absolutely great for piggy-backing on someone else s hard work. Let s say you re an accountant in Manchester who wants to connect with accountants in London: 1. Search for London Accountants using Twitter search 2. Select an account 3. Select Lists 4. You can now see the lists that the user is Subscribed to and a Member of 5. Click on a relevant list name, ie Accountants in London 6. Select Subscribe

14 Your Twitter activity Social Media Guide 14 This creates a dedicated timeline, accessible from your own Lists menu, populated by tweets from people in the list. Now you can follow any accounts that interest you. Whilst subscribing to a list means that you don t have to follow the people in it, it s not anonymous. Other users can see if you subscribe to a list. Therefore it s not suitable for monitoring your competition. This brings us neatly onto Monitoring your Competition So how can you keep an eye on your competition without them knowing that you re watching them? Don t follow them as they will receive a notification via that you re doing this (they ll also be able to see your account in their own Followers timeline). Instead create your own private list made up of competitors. This way, they ll never know that they re being watched. To create a private list: 1. Go to the users profile page and select the head icon ( User Actions ) 2. Select Add or remove from lists 3. Select Create a list 4. Name and describe your list and then tick the Private box Now you anonymously keep tabs on them from your own Lists menu! Should I follow back the people who follow me? In a word, no. When you re notified of a new follower via , take a look at the account and see what they ve been tweeting. Then ask yourself if the account is relevant to you. If they can add value to your timeline, give them a follow. If not, thank them for the follow and leave it at that.

15 Your Twitter activity Social Media Guide 15 Do Listen Engage Don t Plug Spam Twitter is all about engagement. If you set up your account and then immediately start shouting about your services, Twitter is not going to work for you. The old adage is true; you ll get out what you put in: When a plane takes off it expends the most fuel. Once it s up and on course, it s far more plane sailing... Carvill Creative 2014 The initial stages should be dedicated to listening getting the lay of the land. Find the right people to follow and pay attention to what they re tweeting. Feel free to introduce yourself but let your bio do the (subtle) selling.

16 Your Twitter activity Social Media Guide 16 How to Share your Content on Twitter It s absolutely fine to link to any content (such as blogs or videos) that you ve created, just make sure that you don t overdo it. If you re linking to something more than once, which you should be doing if you want it to be seen, change the tweet. For example, to advertise this guide we could tweet We ve just created a Twitter for Business Guide download it for free now!, and then later on in the day we could tweet Download our new Twitter guide for our tips on using Twitter Lists. Don t tweet the same thing more than once; give each tweet a different spin. What it s all about Ultimately your Twitter activity needs to provide value. You should be: Providing advice on your industry Assisting customers and potential customer (up to a point) Sharing content that you think is useful, purposeful, educational or even entertaining to your audiences. If you can do this successfully, you are: Establishing yourself as an authority in your industry Making people aware of your brand The Re-Tweet The Hear Hear of Twitter If you like a tweet, give it a re-tweet. Not only does this share the tweet with your followers, it also lets the original tweeter know that you appreciated it. For bonus points, use Hootsuite (more on this on page xxx) to add a comment to a tweet that you re retweeting, like this: To do this: 1. Locate the tweet on Hootsuite 2. Select the re-tweet icon 3. Select Edit 4. Add your comment 5. Send the tweet!

17 17 The impression you give How you conduct yourself on Twitter should reflect exactly how you want to be seen by your customers and peers. Obviously that s for you to decide, there are however a couple of things that you shouldn t do. Don t sell, sell, sell Sorry if we re over-egging the point but this really is important. Don t get involved in any Twitter-spats If a non-customer tries to provoke you, simply ignore them. If a customer is unhappy, apologise and then do your utmost to get the conversation offline by politely requesting that they the relevant member of your team. Twitter is not the place to get involved in detailed discussions about specific account information. Don t be offensive Okay, okay, we know it s obvious.

18 18 Tweeting How often should I Tweet? Aha! This is one of the most common questions that we re asked. Don t worry about tweeting too much, the lifetime of a tweet is just seconds. Just remember, tweeting should be organic and not forced don t tweet for the sake of it. If you want to twist our arm for an exact figure, let s say 2 tweets per working-hour and a scheduled tweet (we ll tell you how on page xxx) every couple of nonworking, daytime hours. Do keep in mind that the amount of tweets you share will vary. If you are at a conference and tweeting around a #hashtag (more on that in just a moment) then you may be tweeting a lot throughout that conference. Hashtags What better place to start than Twitter s own definition of the hashtag? The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages By putting # in front of a word (which can appear anywhere in your tweet), you are making that word clickable. If clicked, you are then taken to a timeline made up of other uses of that hashtagged word. As Twitter pointed out, hashtags are a handy way to categorise tweets. For example, if you were a dog groomer (for some reason we re very fond of this example at ), you could tweet quick tips about dog grooming using the hashtag #DogGroomTip. That way, whenever someone clicked the word, they d be taken to more tips about dog grooming.

19 19 Hootsuite Hootsuite is a free platform (there are paid for versions too) that connects with your Twitter account. Using Hootsuite allows you to: Manage multiple Twitter accounts from one place If you take care of more than one Twitter account, Hootsuite allows you to store these accounts (up to 5 with the free version) under one log in. Now you can tweet, from Hootsuite, for each account without having to log in and out of Twitter. Schedule tweets in advance It s inevitable that there ll be some days when you re away from the office, however, that doesn t mean that your tweeting has to stop. Simply schedule in tweets for times when you know you ll be away. Set up Keyword timelines Set up multiple timelines dedicated to specific keywords. Interested in people mentioning, oh let s say Social Media Training, create a timeline dedicated it! Import your lists Constantly monitor your lists by importing them over to your Hootsuite account.

20 20 Followers Don t get bogged down with your numbers Delegates who come to our Twitter for Business Training Course always want to increase the amount of people that follow them. This is completely understandable but also misguided. Having an engaged following is far more important than having a huge following that doesn t interact. Having said that How can I get more followers? Apart from ensuring that your tweets are outstanding, the best advice we can give to grow your following is to shout about your account. Link to it from your homepage, link to it from your contact us page, link to it from your blog. You can even mention it on your offline materials; just remember to give your accounts full URL (instead of just saying We re on Twitter. We ve written some blogs on it... Are you tracking your keywords on Twitter? Twitter, Hootsuite and Twitter Lists: How To Merge 5 ways to work the room at the Social Media Party At last! You ll soon be able to Direct Message who you want on Twitter Twitter for Business: Multiple accounts from your mobile

21 21 Interested in learning more? Join Us Thanks for reading We hope you found the guide helpful. Interested in learning more? We offer a range of training and consulting solutions: Join us on any of our training courses and get 50 off the usual price. Social Media for Business Digital Content Twitter For Business Facebook For Business LinkedIn For Business Social Media Strategy Google Analytics Google Adwords Search Engine Optimisation Simply enter SMPLAN50 when at the checkout to receive the 50 discount. In-house Training Courses All our courses can be delivered in your offices and be tailored for your specific requirements. For more information simply Consulting Services Need help with the practical elements of getting started with social media or with your social media strategy? We have partnered with digital marketing and social media consulting agency, Carvill Creative. Call the team on for more information. Webinars You will find a range of viewable webinars on our website. Topics vary and cover anything from How to Set Up Google+ to Getting to Grips with Twitter Hashtags. Watch them here and don t forget to join us on the first Thursday of every month for new webinars. Please visit our website for information on any of our training and consulting services. Or to discuss your training needs, give Jenny Howden a call on Finally... Don t forget to connect with us!

22 The End For more information on Social Media and Digital Marketing for your business check out

A short guide to Twitter

A short guide to Twitter A short guide to Twitter What is Twitter? Twitter is a micro-blogging communication platform that enables users to send short messages (up to 140 characters) that can be read by anybody else on Twitter.

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Twitter For Tourism. Topic Social Media Tutorial 44

Twitter For Tourism. Topic Social Media Tutorial 44 Topic Social Media Tutorial 44 Twitter For Tourism Twitter is a great tool for businesses looking to attract new customers and increase visibility of their branding. By creatively utilising the 140 character

More information

Your guide to using new media

Your guide to using new media Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.

More information

How-To Guide: Twitter Marketing. Content Provided By

How-To Guide: Twitter Marketing. Content Provided By How-To Guide: Twitter Marketing Content Provided By About Twitter Tumblr is a free microblogging service. It is made up of 140 character bursts of information called tweets. Over 555 million users with

More information

Pinterest has to be one of my favourite Social Media platforms and I m not alone!

Pinterest has to be one of my favourite Social Media platforms and I m not alone! Pinterest has to be one of my favourite Social Media platforms and I m not alone! With 79.3 million users, 50 billion pins and 1 billion boards it is host to an enormous amount of content. But many of

More information

Katy Young s Guide to... Twitter

Katy Young s Guide to... Twitter 21/08/13 Step by step guide followed by advanced techniques guide INTRODUCTION Twitter is a social media platform where users tweet content. It s culture is open and encourages users to tweet without needing

More information

Twitter for Small Business

Twitter for Small Business Twitter for Small Business A GUIDE TO GET STARTED business.twitter.com @TwitterSmallBiz CASE STUDY A Twitter success story And it all started with that one little Tweet, said Roberta Dyer, whose independent

More information

Social Media: Twitter the basics

Social Media: Twitter the basics Social Media: Twitter the basics Different social media have different uses, strengths and advantages. Twitter could be called a 'real time social networking' site, a place for sharing information as it

More information

MEMBER SOCIAL MEDIA SETUP GUIDEBOOK

MEMBER SOCIAL MEDIA SETUP GUIDEBOOK MEMBER SOCIAL MEDIA SETUP GUIDEBOOK I n t r o d u c t i o n The use of social media to support Have the Talk of a Lifetime SM Social media has become a part of everyone s life and provides a powerful platform

More information

11 Effective Ways to Use LinkedIn for Business Development

11 Effective Ways to Use LinkedIn for Business Development 11 Effective Ways to Use LinkedIn for Business Development LinkedIn & Social Selling for Business Development by Brynne Tillman contributions by (YOUR NAME HERE) by Social Sales Link LinkedIn for Business

More information

INTRODUCTION TO THE WEB

INTRODUCTION TO THE WEB INTRODUCTION TO THE WEB A beginner s guide to understanding and using the web 3 September 2013 Version 1.2 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video Tutorials 3 How Does the

More information

A quick guide to setting up your new website

A quick guide to setting up your new website A quick guide to setting up your new website Hi there. Welcome to MrSite we re really happy you chose to build your brand new website with us and look forward to seeing what you create! We re sure you

More information

RIDICULOUSLY EASY GUIDE TO SOCIAL MEDIA TWITTER

RIDICULOUSLY EASY GUIDE TO SOCIAL MEDIA TWITTER RIDICULOUSLY EASY GUIDE TO SOCIAL MEDIA Alberta s a big place and while you could run round the province telling everyone you see about Change Day AB, it s probably not the best use of your time and could

More information

Twitter Tips for small business by Trudy Thompson

Twitter Tips for small business by Trudy Thompson Twitter Tips for small business by Trudy Thompson Apart from spending my time tweeting, I also do this Bricks and Bread Sustainable Living Centre A business incubator hub for small businesses collaborating

More information

Marketing Analytics What needs to Be Measured

Marketing Analytics What needs to Be Measured Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction

More information

[REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users

[REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users 1 2 3 [REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users 4 [REFERENCES] https://about.twitter.com/company 5 [REFERENCES] https://press.linkedin.com/about-linkedin

More information

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 Insight provided by 2011 Constant Contact, Inc. 11-2168 What is Twitter?

More information

Social Media, How To Guide for American Express Merchants

Social Media, How To Guide for American Express Merchants Social Media, How To Guide for American Express Merchants americanexpress.com.au/merchant How to use Social Media successfully for small independent businesses 1 Contents Introduction - Page 3 1. What

More information

Your Guide to Building Relationships with Customers, Prospects and the Media Using the World s Fastest Growing Social Networking Site

Your Guide to Building Relationships with Customers, Prospects and the Media Using the World s Fastest Growing Social Networking Site THE KEY TO TWITTER SUCCESS Your Guide to Building Relationships with Customers, Prospects and the Media Using the World s Fastest Growing Social Networking Site By Rachel Foster Fresh Perspective Copywriting

More information

Indiana University Northwest Social Media Handbook

Indiana University Northwest Social Media Handbook Indiana University Northwest Social Media Handbook Introduction Social media has changed the way we communicate both as an institution and as individuals. With tools such as YouTube, Facebook, Twitter,

More information

Tweeting for Community Bankers

Tweeting for Community Bankers Tweeting for Community Bankers You've heard it before; social media is becoming increasingly important not only as a personal connector but also as a professional business tool. But how does it pertain

More information

B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right!

B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right! Brought to you by: ExtremeDigitalMarketing.com B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right! Businesses Connecting With Businesses Through The Power Of Social Media! By

More information

Turn Your Social Buzz into a Loud Roar

Turn Your Social Buzz into a Loud Roar Turn Your Social Buzz into a Loud Roar 10 Strategies for Social Media Marketing Success 2011 Constant Contact, Inc. 11-2318 BEST PRACTICES Guide Social Media MARKETING In the evolving world of social media

More information

Best Practices. for Social Media Marketing Success

Best Practices. for Social Media Marketing Success 10 Best Practices for Social Media Marketing Success In the evolving world of social media marketing, it can be hard for a time-starved small business or organization to keep pace and know what to do when

More information

Social Media Playbook

Social Media Playbook Social Media Playbook Personalized Experience Social technologies are changing the way we collaborate and communicate with each other. Many traditional forms of marketing and advertising have been replaced

More information

HOW TO GET. 1,000+ Followers ON TWITTER

HOW TO GET. 1,000+ Followers ON TWITTER HOW TO GET 1,000+ Followers ON TWITTER CONTENTS. 3. INTRODUCTION. 6. FIRST THINGS FIRST: CREATE AND OPTIMIZE YOUR PROFILE. 11. TWEET 24/7 (WITHOUT BEING ON TWITTER 24/7). 23.CURATE CONTENT LIKE A PRO.

More information

CREATING YOUR ONLINE PRESENCE

CREATING YOUR ONLINE PRESENCE CREATING YOUR ONLINE PRESENCE Congratulations on signing up for your webhosting package, you ve just completed the first and most important step in establishing your online presence. There are just a few

More information

Tips, Tricks and Best Practices

Tips, Tricks and Best Practices Social Media Tips, Tricks and Best Practices Georgia Statewide Afterschool Network Atlanta, Ga. 30303 404.521.0355 www.afterschoolga.org Table of Contents Section 1 - Understanding Social Media & The Big

More information

Do I need anything special to use it? All you need to use Twitter is an Internet connection or a mobile phone with Internet capability.

Do I need anything special to use it? All you need to use Twitter is an Internet connection or a mobile phone with Internet capability. Twitter Guide What is Twitter? Twitter is a real-time communication platform that allows you to quickly share thoughts, opinions, and interesting links with friends, family, and the general public. People

More information

Twitter Guide for Adoption and Fostering

Twitter Guide for Adoption and Fostering Twitter Guide for Adoption and Fostering The Retweet or RT Allows Twitter users to share the best links, tweets, and gems they find from others using the service. To RT, highlight the tweet that you find

More information

Using Twitter for Business

Using Twitter for Business Using Twitter for Business The point is, Twitter can be a tremendously valuable marketing tool! In this section, we ll explain some specific usecases of Twitter for marketing. HOW TO USE TWITTER FOR MARKETING:

More information

SPECIAL REPORT. Tips to Jumpstart Your. Network. 2011 All Rights Reserved

SPECIAL REPORT. Tips to Jumpstart Your. Network. 2011 All Rights Reserved SPECIAL REPORT 20 Tips to Jumpstart Your Network 2011 All Rights Reserved Twitter is a perfect medium for building an online brand, getting instant feedback from your core audience, strengthening two-way

More information

Creating a Digital Marketing Strategy

Creating a Digital Marketing Strategy Superfast Business Wales For a digital strategy to deliver success there must be a consistent message in any and all activity. You have to maintain a brand message across a variety of channels so that

More information

Join the conversation (Part 1)

Join the conversation (Part 1) Join the conversation (Part 1) How to set up a business account on Facebook and engage with customers & prospects Right now around the world, millions of consumers are engaging with businesses through

More information

VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site

VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site Getting the Word Out Getting the news out to your existing customers is the easiest way to start to market the courses and if your customers

More information

THE CAREER COUNSELOR S GUIDE TO TWITTER

THE CAREER COUNSELOR S GUIDE TO TWITTER THE CAREER COUNSELOR S GUIDE TO TWITTER by Megan Wolleben National Association of Colleges and Employers 62 Highland Avenue Bethlehem, PA 18017 Phone: 610.868.1421 www.naceweb.org Copyright 2013 by the

More information

Maximise event marketing performance with IP tracking

Maximise event marketing performance with IP tracking Maximise event marketing performance with IP tracking EVENT MARKETING IN 2013 Is event marketing outdated in the era of all things digital? Stats from the Marketingsherpa reports that 72% of B2B marketers

More information

How to use this course

How to use this course How to use this course Start with this Section to get a tour of Twitter and familiarise yourself with its layout. As you read through the Tour have your Twitter account open on your computer so you can

More information

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014 Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

Robert Birmingham / Consultant GetMoreClicks.net rkb@mail99.com 772-215-8269. What is Online Reputation Management?

Robert Birmingham / Consultant GetMoreClicks.net rkb@mail99.com 772-215-8269. What is Online Reputation Management? What is Online Reputation Management? Everything you do or say these days has the potential to end up on the internet. The world of George Orwell s book 1984 is far more of a reality than any of us care

More information

How Free Newspapers Can Monetize Social Media

How Free Newspapers Can Monetize Social Media How Free Newspapers Can Monetize Social Media Presented at the 2014 Wisconsin Publishers Summit Presented by: Genia Stevens, MBA Genia Stevens & Associates www.geniastevens.com 608.466.5230 gks@geniastevens.com

More information

TWITTER 201 STRATEGIES AND BEST PRACTICES FOR USING TWITTER. Twitter 201 for Child Welfare Professionals:

TWITTER 201 STRATEGIES AND BEST PRACTICES FOR USING TWITTER. Twitter 201 for Child Welfare Professionals: TWITTER 201 Twitter 201 for Child Welfare Professionals: STRATEGIES AND BEST PRACTICES FOR USING TWITTER to Reach Foster, Adoptive, and Kinship Families Twitter 201 for Child Welfare Professionals - Page

More information

THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING

THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING Learn how to set your website up to convert visitors into sales and drive traffic to your website using online advertising. A publication by: Introduction

More information

Table of Contents P.01 P.02 P.03 P.04 P.05 P.06. Intro. Terminology. Creating Your Account. Research. Tweeting. Building a Following

Table of Contents P.01 P.02 P.03 P.04 P.05 P.06. Intro. Terminology. Creating Your Account. Research. Tweeting. Building a Following TWITTER Table of Contents P.01 P.02 P.03 P.04 P.05 P.06 Intro Terminology Creating Your Account Research Tweeting Building a Following P.01 Twitter Introduction Guide About Twitter Founded in 2006, Twitter

More information

Social Media Strategy:

Social Media Strategy: Social Media Strategy: The Beginners Guide to Strategy Success in 7 Steps A Simple Guide In association with: Chapter Title Contents Page Page 2 What is Social Media...3 What is a Social Media Strategy

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

Introduction. Regards, Lee Chadwick Managing Director

Introduction. Regards, Lee Chadwick Managing Director User Guide Contents Introduction.. 2 Step 1: Creating your account...3 Step 2: Installing the tracking code.. 3 Step 3: Assigning scores to your pages.....4 Step 4: Customising your lead bands..5 Step

More information

Social Marketing & Reputation Management

Social Marketing & Reputation Management Social Marketing & Reputation Management > TOUCH POINTS 1. 2. 3. Customer Behavior General Facts and Trends Value of each Platform & Opportunities > WHERE DO YOU BEGIN? > GET REAL ABOUT SOCIAL MEDIA Social

More information

Easy Social Media Management with Hootsuite

Easy Social Media Management with Hootsuite Easy Social Media Management with Hootsuite Hootsuite is the largest social media integration and management platform on the Internet. It has sent over 700 million messages to date and has over 3 million

More information

Dean College Social Media Handbook

Dean College Social Media Handbook Dean College Social Media Handbook Goals of this Handbook To help Dean College employees and groups engage with social media in constructive and fun ways while contributing to the overall goals of the

More information

The Right Marketing Mix

The Right Marketing Mix a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

Build Your Mailing List

Build Your Mailing List Introduction MailChimp makes it fun and easy to send email newsletters, manage subscriber lists and track newsletter performance, but what does that have to do with you? Why should churches be concerned

More information

GUIDE TO EMAIL MARKETING

GUIDE TO EMAIL MARKETING GUIDE TO EMAIL MARKETING Using e-mail marketing to communicate with your customers and promote your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video

More information

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the

More information

Introduction. Contents

Introduction. Contents Introduction The Camogie Association s online presence is made up of a network of individuals, operating websites and social media channels at club and county levels. For this reason, a common set of Camogie

More information

Social Media Business Partner Advertising Kit. Click to add text. 2012 IBM Corporation

Social Media Business Partner Advertising Kit. Click to add text. 2012 IBM Corporation Social Media Business Partner Advertising Kit Click to add text 2012 IBM Corporation Social Media Advertising - Agenda Introduction Keyword Research Facebook Twitter LinkedIn YouTube Sample ad copy and

More information

Email Mentoring Field Guide. Last Updated On: 1/30/2013 Created by the Learning & Organizational Development and Support Teams education@score.

Email Mentoring Field Guide. Last Updated On: 1/30/2013 Created by the Learning & Organizational Development and Support Teams education@score. Email Mentoring Field Guide Last Updated On: 1/30/2013 Created by the Learning & Organizational Development and Support Teams education@score.org Contents Quick Start Guide... 3 Overview of the Email Mentoring

More information

{ { Calculating Your Social Media Marketing Return on Investment. A How-To Guide for New Social Media Marketers. Peter Ghali - Senior Product Manager

{ { Calculating Your Social Media Marketing Return on Investment. A How-To Guide for New Social Media Marketers. Peter Ghali - Senior Product Manager { { Calculating Your Social Media Marketing Return on Investment A How-To Guide for New Social Media Marketers Peter Ghali - Senior Product Manager This guide provides practical advice for developing a

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

Twitter Workshop. Getting the most out of Twitter. David Lakins. info@keymultimedia.co.uk. www.keymultimedia.co.uk/seminars

Twitter Workshop. Getting the most out of Twitter. David Lakins. info@keymultimedia.co.uk. www.keymultimedia.co.uk/seminars Twitter Workshop Getting the most out of Twitter David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins What is Twitter Twitter is very simple yet powerful

More information

GET YOUR BUSINESS ONLINE

GET YOUR BUSINESS ONLINE GET YOUR BUSINESS ONLINE LIAM, HEATING & AIR CONDITIONING SERVICES MANAGER, IS ONLINE www.aacservices.ie I see the GETTING IRISH BUSINESS ONLINE initiative as an opportunity for a business like mine to

More information

Socialbakers Analytics User Guide

Socialbakers Analytics User Guide 1 Socialbakers Analytics User Guide Powered by 2 Contents Getting Started Analyzing Facebook Ovierview of metrics Analyzing YouTube Reports and Data Export Social visits KPIs Fans and Fan Growth Analyzing

More information

MEDIABURST: SMS GUIDE 1. SMS Guide

MEDIABURST: SMS GUIDE 1. SMS Guide MEDIABURST: SMS GUIDE 1 SMS Guide MEDIABURST: SMS GUIDE 2 Contents Introduction 3 This guide will cover 3 Why use SMS in business? 4 Our products 5 How do I add existing contacts? 6 Who are you sending

More information

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,

More information

Navigating the Web: Are You Missing The Boat?

Navigating the Web: Are You Missing The Boat? Navigating the Web: Are You Missing The Boat? Laura Patterson, M.A. Senior Instructor, Professional and Technical Communication School of Engineering The University of British Columbia This Morning s Itinerary

More information

A Parents Guide to. 2015 ConnectSafely.org saferinternet.org.uk

A Parents Guide to. 2015 ConnectSafely.org saferinternet.org.uk A Parents Guide to 2015 ConnectSafely.org saferinternet.org.uk At the UK Safer Internet Centre, one of our key objectives is to develop new educational and awareness-raising resources for parents in the

More information

How to Use Facebook Ads to Promote your Insurance Agency

How to Use Facebook Ads to Promote your Insurance Agency 1 How to Use Facebook Ads to Promote your Insurance Agency Since its beginnings in 2004, the Facebook advertising platform has grown exponentially in terms of its potential reach and its capabilities.

More information

An easy guide to... MARKETING FOR CLUBS

An easy guide to... MARKETING FOR CLUBS An easy guide to... MARKETING FOR CLUBS Inspiration to Participation Lincolnshire Sport www.lincolnshiresport.com Marketing your Club and Activities Does your club have a media lead? Think about appointing

More information

Help Your Book to Sell through Social Media

Help Your Book to Sell through Social Media Help Your Book to Sell through Social Media Social networking sites and blogging have revolutionised the way consumers find out about products and talk about them. Social media is usually free to use,

More information

Create Your Technology Strategy:

Create Your Technology Strategy: Digital Event Tools in Detail Jo-Anne Kelleway CEO Info Salons Group Event Technology Strategy Create Your Technology Strategy: 1. Online Registration Tools 2. Database enabled Marketing & Tracking applications

More information

Signing up 2 Home 6 Connect 7 Tweeting 7 Photos 8 Mentions/tags 8 Following 9 Me 10 Direct Messages 10 Hashtags 11 Lists 12

Signing up 2 Home 6 Connect 7 Tweeting 7 Photos 8 Mentions/tags 8 Following 9 Me 10 Direct Messages 10 Hashtags 11 Lists 12 Comping Guide Basics 2 Signing up 2 Home 6 Connect 7 Tweeting 7 Photos 8 Mentions/tags 8 Following 9 Me 10 Direct Messages 10 Hashtags 11 Lists 12 Comping on 13 Follow comps 13 Retweet comps 13 Hashtags

More information

a guide to social networking for massage therapists

a guide to social networking for massage therapists a guide to social networking for massage therapists table of contents 2 3 5 6 7 8 9 10 11 12 13 get the facts first the importance of social media, different types of social media and what twitter can

More information

Tips for cost effective marketing in a recession (or at any other time)

Tips for cost effective marketing in a recession (or at any other time) Tips for cost effective marketing in a recession (or at any other time) 20.01.2012 Jagger Creative Communication llp To supplement or substitute other marketing activity, there are low-cost marketing options

More information

Welcome to the Twin Cities Business Advisory Group s. Presentation #1 9/3/10

Welcome to the Twin Cities Business Advisory Group s. Presentation #1 9/3/10 Welcome to the Twin Cities Business Advisory Group s Monthly Presentation. Presentation #1 9/3/10 Internet Marketing 1. Is harder than you think. 2. Will take longer than you think. 3. Requires more skill

More information

Social Media Glossary of Terms

Social Media Glossary of Terms Social Media Glossary of Terms A Adsense: Google's pay-per-click, context-relevant program available to blog and web publishers as a way to create revenue. Adwords: advertiser program that populates the

More information

11 Ways to Get. Authority Links for. Your New Blog

11 Ways to Get. Authority Links for. Your New Blog 11 Ways to Get Authority Links for Your New Blog neilpatel.com 1. Create Free Valuable Resources To attract authority links you must be able to create something that is highly valuable. Example: Get Your

More information

Create a Personal Facebook Profile. (Unless you already have one) www.facebook.com. Create a Business Facebook Page

Create a Personal Facebook Profile. (Unless you already have one) www.facebook.com. Create a Business Facebook Page 5 super easy tips to get social asap! Social media can be a daunting frontier for business owners. Don t let it intimidate you! Here are 5 easy steps you can take immediately to tame the social media beast

More information

How to Integrate Email Marketing With Your Social Media Efforts

How to Integrate Email Marketing With Your Social Media Efforts How to Integrate Email Marketing With Your Social Media Efforts Here are the 4 methods of integrating social media with your email marketing. 1. Put faces to your email subscribers and retarget them All

More information

Getting connected. The Essential Guide to Social Media for Live Events. www.facetime.org.uk

Getting connected. The Essential Guide to Social Media for Live Events. www.facetime.org.uk Getting connected The Essential Guide to Social Media for Live Events www.facetime.org.uk Three questions for you... 1 Does your business talk to its customers? 2 Do your customers talk to your business?

More information

The Ultimate Step-by-Step Guide to Using Twitter Effectively

The Ultimate Step-by-Step Guide to Using Twitter Effectively The Ultimate Step-by-Step Guide to Using Twitter Effectively DISCLAIMER: The information contained in this guide is for reference only. The author and/or publisher are not liable for any losses, actions

More information

(+2 bonus) TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI. 2015 FATHOM All rights reserved.

(+2 bonus) TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI. 2015 FATHOM All rights reserved. (+2 bonus) 21 TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI 2015 FATHOM All rights reserved. TIPS TO MAXIMIZE ROI AT MANUFACTURING TRADESHOWS A BRIEF INTRODUCTION Tradeshows are a popular sales, marketing

More information

NWACUHO Social Media Toolkit For Beginners

NWACUHO Social Media Toolkit For Beginners NWACUHO Social Media Toolkit For Beginners Communications Taskforce Purpose: The purpose of this toolkit is to explain how social media can add value to your work, introduce you to the various social media

More information

TWITTER. -Overview- Direct Messages

TWITTER. -Overview- Direct Messages TWITTER -Overview- Twitter is a platform where users can share thoughts, news, information, and links in messages of 140 characters or less known as tweets. Users follow each other in order to stay apprised

More information

INTRODUCTION...4 STEP 1: JOIN THESE TOP SOCIAL MEDIA SITES...8 STEP 2: CREATE A SCHEDULE...28 STEP 3: HOW TO GROW YOUR FANS/FOLLOWING...

INTRODUCTION...4 STEP 1: JOIN THESE TOP SOCIAL MEDIA SITES...8 STEP 2: CREATE A SCHEDULE...28 STEP 3: HOW TO GROW YOUR FANS/FOLLOWING... 1 Disclaimer This e-book has been written for information purposes only. Every effort has been made to make this ebook as complete and accurate as possible. However, there may be mistakes in typography

More information

6 TWITTER ANALYTICS TOOLS. SOCIAL e MEDIA AMPLIFIED

6 TWITTER ANALYTICS TOOLS. SOCIAL e MEDIA AMPLIFIED 6 TWITTER ANALYTICS TOOLS SOCIAL e MEDIA AMPLIFIED 2 WHY USE TWITTER ANALYTICS TOOLS? Monitor and analysing Twitter projects are key components of Twitter campaigns. They improve efficiency and results.

More information

Social Media Creating an Approach That Will Bring You More Business

Social Media Creating an Approach That Will Bring You More Business 2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications

More information

5 - Low Cost Ways to Increase Your

5 - Low Cost Ways to Increase Your - 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital

More information

Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities

Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Social Media for Business and Professional Use An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Why Should My Company Care About Social Media? It s a global phenomenon:

More information

Twitter for Beginners

Twitter for Beginners Twitter for Beginners Class Description: Interested in learning about Twitter? This class will provide an overview of what Twitter is, how to set up a Twitter account, and how to use Twitter. Class Length:

More information

23 Ways to Sell More Using Social Media Marketing

23 Ways to Sell More Using Social Media Marketing 23 Ways to Sell More Using Social Media Marketing 1. Be visible Don't just tweet/post once or twice and think your job is done. Get online and speak to people. Network and let your target market get to

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

Website Promotion for Voice Actors: How to get the Search Engines to give you Top Billing! By Jodi Krangle http://www.voiceoversandvocals.

Website Promotion for Voice Actors: How to get the Search Engines to give you Top Billing! By Jodi Krangle http://www.voiceoversandvocals. Website Promotion for Voice Actors: How to get the Search Engines to give you Top Billing! By Jodi Krangle http://www.voiceoversandvocals.com Why have a website? If you re busier than you d like to be

More information

Social Media Get Beyond the Hype and Find Out the True Business Value

Social Media Get Beyond the Hype and Find Out the True Business Value Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 1 Webinar Audio Options Mic & Speakers

More information

FACEBOOK FOR NONPROFITS

FACEBOOK FOR NONPROFITS SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them

More information

Reputation Marketing

Reputation Marketing Reputation Marketing Reputation Marketing Welcome to our training, We will show you step-by-step how to dominate your market online. We re the nation s leading experts in local online marketing. The proprietary

More information

Easy $100-$150 per Day with CPA offers

Easy $100-$150 per Day with CPA offers Easy $100-$150 per Day with CPA offers by Alex Sol http://extra-paycheck.com/ *You have the right to give this guide out for free and to sell this guide, suggested retail price: $7 ** You do not have the

More information

Amp Up Your Email Marketing with Social Media

Amp Up Your Email Marketing with Social Media Amp Up Your Email Marketing with Social Media Social Media www.constantcontact.com 1-866-876-8464 INSIGHT PROVIDED BY 2011 Constant Contact, Inc. 10-1722 Great Together Social media networks such as Facebook,

More information