Seminar/Webinar Marketing Services

Transcription

1 Seminar/Webinar Marketing Services LET TMC HELP YOU TAKE YOUR NEXT SEMINAR OR WEBINAR TO THE NEXT LEVEL! A Partnership With TMC Gives You a Competitive Edge: u TMC Presenters Are Industry Visionaries Who Add Credibility To Your Event While Evangelizing the Market You Serve u 30 Years of Marketing Experience and Expertise to Help You Attract Educated Attendees Take Advantage of Over 500,000 Print & Electronic Subscribers Gain Access to 1 Million Page Views Per Month u A Direct Pipeline to Qualified Prospects u An Objective Voice

2 Use TMC s Marketing Power & Reputation to Make Your Seminar or Webinar a Success! Make your next seminar or Webinar a must attend leadgenerator with a little help from the technology conference professionals at TMC With a 30-year history of marketing and executing successful conferences and trade shows, our experienced staff has a proven track record of excellence Now you can take advantage of our experience and put it to work for you! TMC s new Seminar Marketing Services Group can help ensure a successful event for you by providing assistance with vital areas: Expert, unbiased speakers who evangelize your technology Marketing support that reaches qualified prospects Objectivity and independent endorsement of your technology and solution A partnership with TMC gives you the edge you need to create an event that will build your reputation as a leader in your market: Communications Technologies Contact Center Technologies Contact Center Management Unified Communications Networking Messaging Technologies VoIP / IP Telephony WiFi and Wireless LANs Handheld Computing and PDAs Wearable & Tablet Computing GPS & Location-based Technologies Biometric technologies With years of experience building successful integrated marketing programs, TMC s Seminar Marketing Services group knows how to successfully build your attendee base and increase your bottom line Why Partner With For Your Next Seminar or Webinar? OBJECTIVITY: Including a TMC speaker in your program adds necessary objectivity and increased perceived value EVANGELISM: Each member of TMC s executive staff, Nadji Tehrani, Richard Tehrani and Marc Robins, is a true believer in the technologies we cover and enthusiastically endorses your product s uses and benefits EXTENDED MARKETING POWER: Your partnership with TMC extends the reach of your marketing dollars and gives you access to the educated prospects reading TMC s leading publications We ll work with you to create an integrated campaign including: Direct Mail Custom Web pages Press Releases Marketing Banner and Button ads enewsletter Sponsorships Put the Power of 30 Years Executing Successful Events Behind Your Next Seminar or Webinar. We Can Help You Like We ve Helped... Interactive Intelligence Mobilite and Communite Empirix (formerly Hammer Technologies) seminar Microlog seminar Dialogic/ICS Advent Seminar NetPerceptions Webinar Brooktrout/ICS Advent Seminar Rockwell User Group Lucent IP exchange Division User Group Meeting Inter-Tel User Group

3 Seminar Marketing Service vices Expert Speakers TMC Speakers Add: Independent Advocacy Increased Perceived Value Quality Presentations Nothing creates an immediately favorable impression for your event like the presence of an independent, unbiased keynote speaker In person or on the Web, the value of your event increases when attendees know they ll learn about your TECHNOLOGY as well as your PRODUCT and won t simply endure a company sales pitch Enlisting the services of one of TMC s experts lends the necessary element of objectivity to your program And since we ve been covering technology for years, no one is better suited to convey it s benefits Rich Tehrani at INTERNET TELEPHONY Conference & EXPO Rich and other dynamic TMC speakers advocate your technology and add an objective voice to your event Marketing Support TMC Marketing Adds: Access to Hundreds of Thousands of Educated Subscribers Seeking Solutions Integrated Media Campaigns Ensuring Multiple Impressions At TMC, our middle name is marketing By partnering with us, you tap into a deep pool of Banner ads like these reach over 200,000 unique resources that will virtually ensure TMCnet com visitors every month your event is attended by qualified attendees actually seeking solutions Marketing support can include any integrated mix of the following reaching TMC s highly qualified database: Direct mail campaign to TMC subscribers lists promotions sent to TMC s opt-in list of over 200,000 addresses Ads in TMC s leading print magazines Sponsorship of laser-targeted electronic newsletters Banner and Button ads in targeted sections of TMCnet com Pop-up ads in targeted sections of TMCnet com Press Releases Custom Web pages posted on TMCnet com Outbound telemarketing campaigns Program Development Your marketing and product development staff can work with TMC to ensure your program includes a mix of product-based and solutions-based presentations Let us help you present your products and services in the most effective, benefit-driven presentation possible Logistics/Operations Support Let TMC s staff who have executed literally hundreds of events help your staff coordinate operational and venue details We ll make sure your company is presented in the best possible light and your event goes off without a hitch

4 You Get Access to Inquisitive Prospects Reading About Your Solutions Every Day Led by an unparalleled editorial staff with over 97 years of industry-related experience, Customer Solutions has established itself as #1 in editorial quality, #1 in longevity, #1 in reader response, #1 in CPM and #1 in credibility It s solutions-focused editorial inherently attracts a readership seeking product reviews and independent opinion about products and services like yours These readers are the absolute best prospects for seminars and Webinars Since day one, Internet Telephony magazine has delivered the IP Telephony industry s highest quality, most objective editorial while delivering consistent results and quality sales leads for its advertisers Like Customer Inter@ction Solutions, it s solutions-focused editorial attracts readers in the frame of mind to evaluate new products and services TMCnet com is a vibrant online community filled with technology industry movers and shakers looking to learn from and exchange ideas with others Rather than rehashing content from our print publications, TMCnet com is loaded with original editorial and fresh content from an unparalleled editorial staff Planet PDA magazine is strictly business, focusing on issues surrounding enterprise, government and other large-organization deployments of handheld computing devices Planet PDA conference is the world s largest event focused on enterprise and custom volume handheld solutions BiometriTech magazine is a pioneering leader in the burgeoning market for biometric technologies, providing news and original articles and columns covering technology issues, implementation obstacles and solutions, and successful installations of biometric components With 25+ available e-newsletters covering topics ranging from E-Sales/E-Service to the emerging Biometrics marketplace, TMCs electronic enews newsletters provide a constant stream of timely coverage This newsletter offers energy resellers and power companies; campus, enterprise, and building engineers, and anyone with mission critical power needs the news and information they require in order to build a sustainable and secure power infrastructure

5 A Tradition T Of Excellence For More Than YearsY Since 1972, TMC has established itself as a leading full-service media company specializing in communications and leading-edge technology TMC publishes industry-leading print and online magazines serving the most dynamic segments of the communications and technology marketplace Moreover, TMC produces conferences and trade shows creating communities of interest that attract thousands of attendees TMC was an early pioneer to the Web, and currently attracts more than 400,000 unique visitors to its comprehensive Web site TMCnet com on a monthly basis By virtue of all of its activities, TMC enjoys tremendous reach into the marketplaces it serves, including both the vendor community as well as readers and conference attendees Our marketing partnership with the TMC team gave us the edge we needed to turn our seminars into must attend industry events Our seminars brought in great prospects with immediate projects and filled our pipelines! - Nichole Hoffman, Director, Corporate Marketing, Interactive Intelligence A Wealth W Of Experience As founder of TMC in 1972, Nadji Tehrani has been publisher of more than a dozen periodicals, books, and buyer's guides in the high-tech field and has overseen the development of hundreds of industry-leading events With a deep devotion to originality, he is a visionary who for three decades has been able to move powerful new ideas from the laboratory to the marketplace, in science, business, and industry Rich Tehrani is a technology visionary serving as President and Group Editor-in-Chief of TMC Since 1982 he has led TMC in many capacities, including six years as MIS Director Rich has played a pivotal role in steering TMC towards coverage of leading technologies such as CRM, VoIP, biometrics, and handheld computing Rich continues to be a driving force in the creation and implementation of pioneering publications and events in cuttingedge technologies Marc Robins is VP of Publications and Trade Shows, Associate Group Publisher, and Group Editorial Director for TMC In addition to guiding the editorial coverage for TMC publications, Marc is on TMC's front line responsible for creating the conference content at TMC's annual technology trade shows Marc has been consistently covering communications and technology industries since 1980