Innovative - driving - result orientated - organized - leading powerful humorous - flexible

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1 CURRICULUM VITAE Brigitte T. Gruber, MBA Salierigasse 5 A-1180 Vienna, Austria Tel: office@brigittegruber.at CREDO Everyone lives by selling something! PERSONAL PROFILE Extensive experience in tourism, primarly in sales and marketing in 5 star international hotel chains in Central and Eastern Europe. A five year proven track record of successful tourism consulting in Austria. Expertise in sales, marketing, revenue mangement, distribution and public relations International meeting and convention sales Set-up of Cluster Sales & Marketing Department Experience of diverse cultures and intercultural communications Strong leadership skills Operating experience in training, coaching and counselling programs Development of branding & positioning workshops Introduction of quality control systems Set up and implementation of standards and procedures Development and pre-opening expert PERSONAL COMPETENCE FEEDBACK (mba-program) Innovative - driving - result orientated - organized - leading powerful humorous - flexible WORK EXPERIENCE (summary) MANAGEMENT CONSULTING 2007 to Present Founder & Owner, Sales & Marketing Solutions in Tourism, Austria EXECUTIVE POSITIONS 2003 to 2006 Cluster Director of Sales, Hilton International Vienna, Austria 2001 to 2003 Director of Sales & Marketing, Corinthia Grand Hotel Royal Budapest, Hungary 1999 to 2001 Director of Sales & Marketing, ANA Grand Hotel Wien, Austria 1997 to 1999 Owner, PR & Marketing Services, Vienna, Austria 1996 to 1997 Director of Sales & Marketing, Kempinski Grand Hotel Europe, St. Petersburg, Russia 1989 to 1996 Cluster Director of Sales & Marketing, Hilton International Vienna, Austria Vienna, January 2012

2 EARLY POSITIONS IN CAREER DEVELOPMENT 1988 to 1990 Sales Manager, Mondial Reisen Düsseldorf, Germany 1986 to 1988 Sales Manager, Epicure Hotels US. Representation, New York City, USA 1984 to 1986 Sales Manager, Epicure Hotels, Badgastein, Austria 1982 to 1984 Front Office, Epicure Hotels, Badgastein, Austria 1981 to 1982 Front Office, Eurotel, Badgastein, Austria 1977 to 1981 Front Office, Hilton International Wien, Austria WORK EXPERIENCE (key responsibilities & achievements) 2007 to Present Founder and Owner, Sales & Marketing Solutions in Tourism, Vienna, Austria Reference projects Key duties and responsibilities Focus on client sales and marketing success through maximization of revenues, cost control and development of new markets Implementation of quality programs, standards and procedures, mystery checks and evaluations Development of individualized training programs in sales, revenues and reservations Branding and positioning workshops based on company values Internal and external implementation process Sales & marketing planning including revenue proposals Network partner of HIM (Hotel Interim Management) and Global Hotel Broker 2014 Adler Hotels, Innsbruck, Austria, Sales & Marketing set-up 2013 Grand Hotel Sauerhof, Baden bei Wien, turn around 2013 Maistra Hotels, Rovinj, Croatia, Sales & Marketing Workshops 2013 Hotel Schloss Leopoldskron, Salzburg, re-positioning 2012 Hotel Schloss Kassegg, Austria, pre-opening and training 2012 Azimut Hotels, Germany & Austria, training 2011 Linsberg Asia, 4-star spa resort hotel in Austria, strategic, marketing 2011 ÖHV, Ausrian Hotel Association, training Harry s Home Hotels, apartment hotel chain (3 Hotels and 1 in pre-opening) in Austria Austria Hotels International, Austrian hotel chain of nine 3 & 4-star hotels 2010 Loisium Wine Spa & Resort, 4-star resort in Langenlois, Austria 2009 Schloss Seggau, 3-star meeting & convention resort in Leibnitz, Austria 2008 Mariazeller Europeum, convention center in Mariazell, Austria 2008 Hotel Schloss Velden, A Capella Hotel, 5-Star Resort hotel in Velden, Austria 2007 roomz vienna, budget design hotel concept, Vienna, Austria Pre-opening Cluster Director of Sales, Hilton International Vienna, Austria Reporting to the Cluster Director of Business Development Re-organizing Sales Cluster Vienna consisting of three hotels (Vienna Hilton, Vienna Plaza, Danube Hilton) with a total number of 1200 rooms Strategic pre-opening sales planning for the Vienna Hilton Re-positioning Vienna Hilton after 7 month of refurbishment as the nr.1 convention hotel in Vienna Strategic sales management and budget planning for three hotels Field sales management with strategic key account planning Field sales activities in the US and Germany International convention sales & marketing Leading a team of 10 sales managers Vienna, January

3 Successful re-opening of the Vienna Hilton as the largest convention hotel Positioning the Vienna Hilton as a new dimension for conventions Re-encouraging US-incentive business to the hotel Acquisition of business from the Middle East and development of new key accounts Achieving targeted revenue and GOP goals Director of Sales & Marketing, Corinthia Grand Hotel Royal, Budapest, Hungary Reporting to the General Manager of the Hotel Strategic pre-opening sales & marketing planning Positioning of the hotel as a 5-star luxury property with a strong historic background A Legend Reborn Supporting brand image Budgeting, pricing, sales & revenue management Responsible for the local and international market launch Set up sales & marketing department including reservations and revenue management Recruiting professional sales executives, yield manager and group sales executives, building and training a team of 20 Fidelio Opera implementation Successful opening of the hotel Positioning the hotel on the local market and gaining international recognition as the traditional meeting and incentive hotel in Budapest Director of Sales & Marketing, ANA Grand Hotel Wien, Austria Reporting to the General Manager Budgeting, pricing, sales and revenue management to achieve budget through GOP Full revenue responsibilities throughout the hotel Strategic sales and key account management Marketing activities to support brand and image of ANA Responsible for the sales team, public relations, group reservations, individual reservations and banqueting, leading a team 17 Positioning of the hotel as one of Vienna s most exclusive places to stay Maintaining the hotel as a top performing property in Vienna Exceeding targeted revenue and GOP goals PR & Marketing Services Vienna Reference Projects HSMAI (Hospitality Sales & Marketing Association International, Chapter Austria Master Connections and Associates, CA, USA, Training Hotel Ambassador Wien, historic 5-Star Hotel, Vienna Austria 1997 Birth of my daughter Sophie Vienna, January

4 Director of Sales & Marketing, Kempinski Grand Hotel Europe, St. Petersburg, Russia Reporting to General Manager Budgeting, pricing, sales and revenue management to achieve budget through GOP Full revenue responsibilities throughout the hotel Strategic sales planning and field sales activities in Germany and the US Marketing activities to support brand and image of Kempinski and Leading Hotels of the World Responsible for the sales team, public relations, group reservations, leading a team of 15 members Successful re-launch of the Grand Hotel Europe as a Kempinski Hotel Maintaining the hotel as the top performing property in St. Petersburg Exceeding targeted revenue and GOP goals Director of Sales & Marketing, Hilton International Vienna, Austria Reporting to the General Manager, Austria Key Responsibilities Sales & Marketing for the Hilton Vienna and the Hilton Vienna Plaza Full revenue responsibility for two hotels Strategic sales and key account management Field Sales Activities in the US and in Germany Marketing activities to support brand and image of Hilton Responsible for the sales team and public relations Supervising outbound sales from Austria European Sales Trainer Positioning of Hilton Vienna Plaza as the corporate hotel of choice Achieving targeted revenues and GOP goals for both hotels Roll out of Hilton Sales Training Program for Austria and Germany 1994 (six weeks) Technical assistance for sales & marketing management, Hilton International Yaounde, Cameroon Reporting to the General Manager of the Younde Hilton EDUCATION & QUALIFICATIONS Economics Acadamy, Vienna 1984 Cornell University, Summer Program for Sales & Marketing 1987/88 University of Economics Vienna, Advertising & Sales 2007 Cornell University, Summer Program for Finance & Development 2009/10 PEF Vienna, MBA Programm for Intra- & Entrepreneurship Master Theses & Business Plan Project: FutureAccommodation Trends of the ageing Babyboomer generation a chance for health and wellness tourism Vienna, January

5 TRAINING Hilton International Residential Courses Advanced Sales & Marketing Seminar Negotiating for Results, Tutors Course Coaching for High Sales Performance Track and Trend, Revenue Course ProActive Leadership HSMAI (Hospitality Sales & Marketing Assciation International) Mastering Sales Leadership for the 21st Century Tutor Program CV Brigitte T. Gruber, MBA REFERENCES Jan Frans Soede, HAM, Hotels Asset Management, CEO Dr. Sanja Cizmar, Senior Partner, Horvath, Zagreb Mag. Harald Ultsch, CEO, Harry s Home Hotels Additional references available on request. Vienna, January

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