DU University Diploma 4 Year Degree

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1 DU University Diploma 4 Year Degree LUXURY HOTEL & TOURISM MANAGEMENT After a 2 Year Degree 12 months international internships 12 months courses in Paris LUXURY IDENTITY & CODES 1 st YEAR French-taught program Strategies in luxury hotel and tourism Luxury codes and needs LUXURY HOTEL MARKETING Positioning, segmentation and targeting E-marketing Luxury hotels identity and codes Luxury clientele s behavior and needs Sales, finance and corporate management MANAGEMENT Human resources management Team management QUALITY OF SERVICE Customer relationship Service requirements and adapted behavior INTERNATIONAL LUXURY INDUSTRIES Luxury and fashion brands marketing and management Market researches (China, Japan ) International business Intensive English choice of 2 nd language IELTS training (obligatory for the 2 nd year) 4 to 6 months internship

2 DU University Diploma 4 Year Degree LUXURY HOTEL & TOURISM MANAGEMENT 2 nd YEAR English-taught program Innovation in product and service development New technologies and new strategies LUXURY PRODUCTS AND BRANDS MANAGEMENT Luxury and fashion brands marketing and management Luxury Brand s identity and codes E-marketing related to luxury demand LUXURY HOTELS STRATEGIES Strategic and financial models Luxury brands strategies LUXURY INDUSTRIES COMMUNICATION Communication strategies with social networks Communication strategies with press LUXURY HOTEL MARKETING Revenue management and Yield management Services innovation Great customer experience TOTAL QUALITY OF SERVICE MANAGEMENT Hotel teams management Hotel project: development and planning ENROLMENT 2014 / 2015 Conditions: 2 year Degree graduates Enrolment papers Motivation interview Tuition fees: 1 st Year E.U.: (+ 100 enrolment fees) Non-E.U.: (+ 600 enrolment fees) 2 nd Year E.U.: Non-E.U.: Professional English and choice of 2 nd language 6 months internship Recruitment workshops

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4 ACHIEVE EXCELLENCE AFTER A 3 YEAR DEGREE 12 months courses in Paris 12 months internships CHOICE OF 1 st YEAR French-taught program Specialization: The luxury hotel and tourism industry OR English-taught program Specialization: The global luxury industry

5 1 st YEAR French-taught program Specialization: The luxury hotel and tourism industry 1 st CHOICE Luxury requirements and challenges Market and strategies in the luxury hotel and tourism industry LUXURY HOTEL MARKETING Revenue management: Yield and Pricing Positioning, segmentation and targeting Luxury clientele s behavior and needs Customer relationship management Brand s identity and codes Corporate management Sales & finance E-marketing LUXURY TOURISM AND HOTEL MARKETS Structures and departments of luxury hotels Geopolitics in luxury tourism and leisure World Hotels and key market actors Services related to luxury hotel industry (Gastronomic catering, sports complex, casino, spa resorts, boutique-hotel, wine cellar ) QUALITY OF SERVICE Service requirements and adapted behavior Customer relationship Intensive English or French Choice of 2nd language IELTS training (obligatory for 2nd year) 4 to 6 months internship

6 1 st YEAR English-taught program Specialization: The global luxury industry 2 nd CHOICE Luxury products and services To understand the global luxury market to perform in luxury tourism and hotel strategies INTERNATIONAL MANAGEMENT Consumer behavior in the BRICS countries Intercultural team management LUXURY PRODUCTS, BUSINESS AND BRANDS MANAGEMENT Distribution in ready-to-wear and luxury accessories Luxury and fashion brand marketing Luxury brand equity management Visual merchandising E-marketing COMMUNICATION IN LUXURY INDUSTRIES Strategic communication with social media Communication through press QUALITY OF SERVICE Service requirements and adapted behavior Customer relationship 4 to 6 months internship Intensive English / French Choice of 2 nd language

7 2 nd YEAR English-taught program Strategic decision-making and innovation To manage with excellence of attitude and leadership LUXURY TOURISM AND HOTEL STRATEGIES Strategic and financial models in luxury hotels Luxury brands strategies Estate and property management financial engineering Prospects and evolution LUXURY HOTEL MARKETING Revenue management and Yield management Great customer experience Communication and public relations Services innovation TOTAL QUALITY OF SERVICE MANAGEMENT Hotel teams management Hotel project: development and planning Service requirements and adapted behavior Self-management and attitude to reach excellence Leadership: strategies and decisions Professional English and choice of 2nd language Seminars and visits to luxury sites 6 to 9 months internship Recruitment workshops ENROLMENT 2014 / 2015 Conditions: 3 year Bachelor Degree graduates A professional experience of at least 6 months Fluent in French or English depending on program Enrolment papers Motivation interview Tuition fees: 1 st Year E.U.: (+ 100 enrolment fees) Non-E.U.: (+ 600 enrolment fees) 2 nd Year E.U.: Non-E.U.:

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9 ENROLMENT Fluent Enrolment papers Motivation interview Conditions: 4 year Bachelor Degree (In hotel, tourism, marketing or management fields) A professional experience English (IELTS 6.5 or TOEFL 76/80) Tuition fees: E.U.: (+ 100 enrolment fees) Non-E.U.: (+ 600 enrolment fees)

10 1 YEAR ENGLISH-TAUGHT PROGRAM Learn how to success in the luxury hotel industry and improve the companies performances: - Understanding luxury hotels demand - Applying the marketing strategies - Creating new products and services - Developing new markets - Managing team with level of excellence LUXURY HOTEL MARKETING Revenue management and Yield management Communication and public relations Great customer experience Services innovation LUXURY TOURISM AND HOTEL STRATEGIES Strategic and financial models in luxury hotels Estate and property management Luxury brands strategies Prospects and evolution Financial engineering Professional English and choice of 2 nd language TOTAL QUALITY OF SERVICE MANAGEMENT Hotel project: development and planning Self-management and attitude to reach excellence Service requirements and adapted behavior Leadership: strategies and decisions Hotel teams management Seminars and visits to luxury sites 6 to 9 months internship Recruitment workshops