ADVERTISING ANDINO EXPERIENCE THE BEST OF CHRISTMAS

Transcription

1 ADVERTISING ANDINO EXPERIENCE THE BEST OF CHRISTMAS

2 INDEX SUMMARY OF ADVERTISING DESCRIPTION PAGE Advertising El Tiempo newspaper, december 14, Pag.21 3 Advertising Mi Zona newspaper, december 29, First page. 4 Advertising Mi Zona newspaper, November 29, First page. 5 Advertising Mi Zona newspaper, November 22, First page. 6 Advertising Mi Zona newspaper, December 6, First page. 7 Advertising Mi Zona newspaper, December 13, First page. 8 Advertising through Caras Magazine, December 4. Page Advertising through El Retiro Magazine, December. 10 Advertising through Punto Comercial Magazine, December. Page News Tv CM&,6 live broadcasts, December, 6 live broadcasts 12 Radio, La W radio station that broadcast, 26 live broadcasts 13 Radio Bluradio.com, 1 live broadcast 13 Radio lax, 1 live broadcast 13 Internet, 14 Facebook 15 Internet, Hotword 16,17 Inernet, Google 18 Internet, Youtube 19 Internet, Aló 20 Material POP 21,22 Summary of Advertising expenditures 23

3 Newspapers El Tiempo: Daily newspaper with the largest circulation in Colombia. Saturday, December 14th, Page 21 You must know, the main section of the newspaper. Size: 13,0 x 5 col. Last page of You must know booklet. Size: whole page, 54 cm x 6 col.

4 Mi zona ( My zone ) is a weekly product of El Tiempo newspaper, targeted at residents of specific districts of the capital. It is distributed every Friday. Date: December 29th, First page. Size: 5 cm x 5 col.

5 Date: Friday, November 29th, First page. Size: 5 cm x 5 col.

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7 Date: Friday, December 6th, First page. Size: 5 cm x 5 col.

8 Date: Friday, December 13th, First page. Size: 5 cm x 5 col.

9 Magazines Caras Magazine: Covers current affairs, culture, entertainment, fashion, lifestyle and society. It publishes 3 editions each month. December 4th to 18th edition. Page 179. Size: Full page.

10 Inside of the front cover. December 2013 edition. Size: full page. el retiro magazine: Magazine of the commercial district where the shopping center is located. Monthly circulation.

11 Punto Comercial Magazine: Targeted at the shopping center industry, it is released 3 times a year. Edition, December, Page 45. Size: full page.

12 TV CM& is a TV News program, launched in January, It is broadcasted twice Monday through Friday evenings. One edition is national, the other international. 6 live broadcasts from the shopping center, on the month of December. PROGRAMAS CANAL HORARI DIA DE O RAT. H y M+ 25 NSE MA (1 AL 31 OCT) TARIFA NETA CORTINIL LA 10" No COMER CIALES VALOR TOTAL NETO TRP S D o L u M a M J i u V i S a D o L u M a M J i u V i S a DICIEMBRE D o L u M a MJ i u V i SD L a o u M a MJ i u V i SD LM a o u a NOT CM& SECCION ENTRETENIMIE NTO UNO LUN. A VIER. 1,

13 Radio is a radio station that broadcast 24 hours of talk programming related to current affairs, news, fashion and society. It is broadcasted in the U.S., Spain, Panama, and in different frequencies in several parts of the world. LA W NACIONAL Noticiero de Julio 05:00-11:00 AM SECCION 5 Is a Colombian radio station that broadcasts news and current affairs. LA W NACIONAL La Hora del regreso 16:00-20:00 PM SECCION 5 Radio station aimed at the modern public, with music and news of current affairs. LA W NACIONAL LA W NACIONAL BLU RADIO NACIONAL La Hora del regreso 16:00-20:00 PM CUÑA 30 SEG La Hora del regreso 16:00-20:00 PM ESQUINA AGENDA EN TACONES 2 PM 15 1 DIRECTO 1 32 SALIDAS AL AIRE LA X MAÑANAS X PATROCINIO DEL PROGRAMA 5

14 Internet CLICKS: Number of times that the user made click on the banners. IMPS: Number of times that the banner was displayed on Internet. CTR: Effective reach measured in visits redirected to the webpage.

15 TIMES DISPLAYED VS CLICKS

16 TIMES DISPLAYED VS CLICKS In Hotwords contextual network, the total clicks were delivered completely.

17 HOTWORDS

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19 GDN - YOUTUBE Our advertising in Google s Display Network and Youtube registered clicks (in excess from the purchased clicks) equivalent to the number of visits redirected to our landing page, where users became aware of our campaign. We received additional clicks.

20 TIMES DISPLAYED VS CLICKS IMPS Entregadas Entregadas IMPS Entregadas CLICS CLICS Registrados Registrados CLICS Registrados The Alo.co portal registered a total of visits redirected to our website, and thus delivering the complete number of purchased display times. The co.msn.com portal delivered the cómplete number of purchased display times, plus an additional number of display times.

21 P.O.P. Material Institutional Billboard

22 Rules for playing in the decoration sets. Letter-sized countertop banners Game Cards Christmas Novena Booklets Bracelets Jigsaw Puzzles Flyers Light Sticks Standing Banner Standing Banners

23 RESUMEN INVERSIÓN EN MEDIOS DE COMUNICACIÓN $US MEDIO DETALLE INVERSIÓN RADIO La W/ Blu Radio/ La X USD ,79 PRENSA Periódico el Tiempo / Mi Zona USD ,97 REVISTAS Revista Caras USD 6.101,30 Revista El Retiro USD 897,44 Revista Punto Comercial USD 1.282,05 SUMMARY OF ADVERTISING EXPENDITURES TV NACIONAL INTERNET MEDIO Noticieron CM& (Sección de entretenimiento) USD 9.230,77 Facebook/Hot Words/Google/ Youtube USD ,41 SUB TOTAL INVERSION NETA USD ,74 COMISIÓN AGENCIA 7,8% USD 7.568,94 TOTAL USD ,42 DETALLE Vallas de fachada, colombinas y avisos para urnas de boletas sorteo USD 3.547,51 M A T E R I A L P O P 12,000 manillas para ingresar a los sets y sticker del nuevo logo del centro comercial USD 1.704,15 Tropezones: Altura para ingreso de los sets, mecánica sorteo redes sociales y reglamento para uso de los sets USD 2.218,17 Vinilo con la campaña de navidad en área común USD 409,77 Información sobre mecánica para uso de los sets y sorteo del carro USD 500,16 Rompetraficos metalicos para zona común USD 1.073,53 Volantes de la campaña USD 251, Tarjetones USD 1.584, Rompecabezas USD 2.647,22 Medallas para los personajes USD 599, cuentos navidad USD 1.572, Boletas para sorteo vendedores USD 275, novenas USD 1.566,76 Total inversión en material POP USD ,61 GRAN TOTAL EN PUBLICIDAD PAGADA USD ,03 1US = $1,950 ($col)