DETAIL SPECIFICATION SIZE ANNEXES LOGO TIPOGRAPHY ANNEX 1 BECOME A BUSINESSOWNER LOGO TYPOGRAPHY ANNEX 2 CROMATIC (COLORS) ANNEX 3
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2 DETAIL SPECIFICATION SIZE ANNEXES LOGO TIPOGRAPHY ANNEX 1 BECOME A BUSINESSOWNER LOGO TYPOGRAPHY ANNEX 2 CROMATIC (COLORS) ANNEX 3 DETAIL SPECIFICATION SIZE ANNEXES LOGO ISOTYPE ANNEX 4 CHRISTMAS CHOIRS 2009 TYPOGRAPHY ANNEX 5 DETAIL SPECIFICATION SIZE ANNEXES GRAPHIC PIECE LOCATED ON TOP OF THE ANNEX 6 STATIONARY MOVISTAR KIOSK GRAPHIC PIECE MOVISTAR KIOSK 8,27 inches x 5,91 inches ANNEX 7 FLYER 5,91 inches x 8,27 inches ANNEX 8 TAPESTRY FOR FURNITURE ANNEX 9 ANFORA FOR TICKETS ANNEX 10 TENT CARD 5,51 inches x 7,87 inches ANNEX 11 DIPLOMAS AWARDS- CHRISTMAS CHOIRS ANNEX 12
3 SPECIFICATION SIZE LOCATION ANNEXES INTERIOR BANNERS BANNERS WITH COMPANY IMAGE 181,10inches x 163,39 inches INTERIOR SHOPPING CENTER, CENTRAL OVAL AND HALLWAYS ANNEX 13 BILBOARDS BILLBOARD BECOME A BUSINESSOWNER 314,96inches x 157,48 inches AV. 6 DE DICIEMBRE. SECTOR EL INCA ANNEX 14 BILLBOARD BECOME A BUSINESSOWNER 314,96inches x 157,48 inches AV. ELOY ALFARO Y MOLINEROS COMITÉ DEL PUEBLO ANNEX 15 BILLBOARD BECOME A BUSINESSOWNER 314,96inches x 157,48 inches AV. BRASIL Y MARIANO ECHEVERIA QUITO TENNIS ANNEX 16 BILLBOARD BECOME A BUSINESSOWNER 314,96inches x 157,48 inches AV. AMERICA ENTRE NACIONES UNIDAS Y CARONDELET ANNEX 17 BILLBOARD BECOME A BUSINESSOWNER 314,96inches x 157,48 inches AV. REPUBLICA PUENTE HACIA MALL EL JARDIN ANNEX 18 BILLBOARD BECOME A BUSINESSOWNER 314,96inches x 157,48 inches AV. SHYRIS Y GASPAR DE VILLAROEL ANNEX 19
4 DETAIL BUSES SPECIFICATION SIZE CIA. ROUTE LOCATION CAMPAIGN ANNEXES BACK LATERAL 78,74 inches x 62,99 CHRISTMAS CAMPAIGN BECOME A BUSINESSOWNER inches AGUILA DORADA CONDADO CONGRESO LATERAL CHRISTMAS- BECOME A BUSINESSOWNER ANNEX ,85inches x 55,12 inches QUITEÑO LIBRE CARAPUNGO MARIN BACK CHRISTMAS- BECOME A BUSINESSOWNER ANNEX 21 CATAR EL BOSQUE - DON BOSCO LATERAL CHRISTMAS- BECOME A BUSINESSOWNER CHRISTMAS- BECOME A BUSINESSOWNER CATAR CARCELEN BASILICA BACK SEMGILLFLOR CARAPUNGO - OFELIA LATERAL CHRISTMAS- BECOME A BUSINESSOWNER TRANSEMISFERICOS MITAD DEL MUNDO - MIRAFLORES BACK CHRISTMAS- BECOME A BUSINESSOWNER PAQUISHA CONDADO - PARLAMENTO LATERAL CHRISTMAS- BECOME A BUSINESSOWNER CHRISTMAS- BECOME A BUSINESSOWNER CATAR EL INCA - CONGRESO LATERAL CHRISTMAS- BECOME A BUSINESSOWNER SAN CARLOS SAN CARLOS - MARIN BACK CHRISTMAS- BECOME A BUSINESSOWNER SEMGILLFLOR CARAPUNGO - SAN BLAS BACK
5 PRINTED MEDIA Media: REVISTA COSAS ANNEX 22 Date of publication: Oct-09 CIRCULATION Diffusion period: 15 Days Circulation / Reach: Section: INDETERMINATE PAGE Size: 9,65 inches x 12,99 inches Reference: PROMOTIONAL ADVERTISING Media: TELEAMAZONAS ANNEX 23 Date: NOV-09 Diffusion period: 15 Days Rating: 63,9 Duration: 4 Weeks Reference: TELEVISION COMMERCIAL Media: SUPPLEMENT ANNEX 24 Date of publication: 09-Dec-09 Diffusion period: 1 DIA Circulation / Reach Section INDETERMINATE PAGE Reference: PROMOTIONAL AND DISCOUNT
6 CHRISTMAS 2009 BECOME A BUSINESS OWNER
7 TIPOGRAPHY ANNEX 1
8 ANNEX 2 The campaign Become Businessman Owner has 2 clearly typographical logos without isotype. The font used: OPTIMUS PRINCESS in variable Semibold
9 ANNEX 3 CROMATIC
10 ANNEX 4 TYPOGRAPHY
11 ANNEX 5 ISOTYPE
12 ANNEX 6 Graphic piece placed on the Movistar kiosk
13 ANNEX 7 Graphic piece located on the Movistar kiosk
14 ANEX 8 Front Back Flyer
15 ANNEX 9 Tapestry for furniture used in the exchange point
16 ANNEX 10 Front Back Anfora for tickets
17 ANNEX 11 Front Back Tent Card
18 ANNEX 12 DIPLOMA CHRISTMAS CHOIRS
19 ANNEX 13 Interior Banners
20 ANNEX 14 Billboard: Av. 6 de Diciembre. Sector El Inca
21 ANNEX 15 Billboard: Av. Eloy Alfaro y Molineros
22 ANNEX 16 Billboard: Av. Brasil y Mariano Echeverría. Quito Tennis
23 ANNEX 17 Billboard: Av. América entre Naciones Unidas y Carondelet. Sec. Plaza de las Américas
24 ANNEX 18 Billboard: Av. República. Puente hacia Mall El Jardín
25 ANNEX 19 Billboard: Av. Shyris y Gaspar de Villarroel
26 ANNEX 20 Buses- Back panel
27 ANNEX 21 Buses- Lateral panel
28 ANNEX 22 Date Campaign Magazine October Special Christmas Edition Become a Businessowner Cosas
29 ANNEX 23 Christmas music, effects, bells Loc OFF: This Christmas Condado Shopping and Movistar County will become businessman owner Display green background Christmas Flakes Christmas music The moves Gift return all to see Dad takes the package Christmas music magic sound effects He opens out a bright light camera and gets into the gift Christmas music Loc Off: Make all your purchases at Condado Shopping and win Shopping tour starts from the oval to the stand BECOME A BUSINESS OWNER- TV
30 Christmas Music Shopping tour starts from the oval to the stand Christmas Music LoccOff: and ready to begin Camera stops at the stand BECOME A BUSINESS OWNER- TV Christmas Music Locc Off: Your own business right now Stant is alight, it appears the actor falling confetti, streamers Christmas Music Locc Off: This Christmas Become Entrepreneur Christmas Music LoccOff Fast: Restrictions apply. Movistar customers receive two coupons. Condado Shopping everything you imagine and more
31 ANEXO 24 Discount Night
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