BUSINESS & INDUSTRY. ACCESS THE BUSINESS EXPERTS The Division of Continuing Education, Corporate & Public Sector Training has the answers.

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1 TRAINING FOR BUSINESS AND INDUSTRY Thinking about your company s success? We link training to your business strategy and bring the training to you! We can assess skills and train new employees or upgrade the skills your employees already have. We may also be able to assist you in securing grant funding to underwrite the cost of training. Did you know that your employees are your most important assets? That s why it is so necessary for them to be well educated with the latest in business technology and techniques. You need people with business savvy that can improve your bottom line and help give you the competitive edge. We offer specialists in a variety of business and industry sectors to customize training programs offered to meet your specific needs either at your facility or ours (Paramus, Lyndhurst or Hackensack). The tools and the consultants needed to assist your employees in helping you keep ahead of the competition, Improve productivity, increase profitability and sharpen technical, problem-solving and communication skills are here at Bergen. Our customized courses will support your particular objectives and goals. At Bergen Community College our integrated approach is designed to analyze your environment, work with you to formulate strategic training goals and provide training to keep your company profitable. BUSINESS & INDUSTRY Accelerate your business or start a new one by working with the Institute of Business Innovation and Entrepreneurship at Bergen Community College. The Department of Corporate Training, Small Business Development Center and FUSE stand ready to help you meet your goals. Providing a full range of resources and services to support the needs of businesses. Customized Training Professional Certificate Program Workforce Readiness Retail Skills Development Educational Provider for Workforce Development Grants Business Planning and Consulting Marketing Services Conference and Meeting Facilities BCC provides a full range of resources and services to support the needs of your business. By working together, we will be certain to achieve your business goals. CUSTOMIZED CORPORATE TRAINING Offering tailored, comprehensive solutions We draw upon the expertise of professional business practitioners and facilitators who specialize in corporate training. Using proven training curricula and techniques, our staff is able to tailor the training to a company s specific learning objectives, goals and budget. Our services include: Needs Assessment Customized Training Solutions Follow-up Evaluations and Recommendations Assistance with Department of Labor and Workforce Development Grant applications ACCESS THE BUSINESS EXPERTS The Division of Continuing Education, Corporate & Public Sector Training has the answers. To address the needs of our clientele, we have developed a spectrum of programs in key strategic areas. Courses we offer include but are not limited to the following: Basic Math and other Math Basic Skills Basic Supervision Business Writing Certificate in Professional Sales Certificate in Supply Chain Mgt. Communication Computer Skills Conflict Resolution Customer Service Diversity English as a Second Language (ESL) Executive Coaching Goal Setting Interpersonal Skills Leadership Skills Management Performance Management Presentation Skills Project Management Reading, Writing & Grammar Sales Sexual Harassment Six Sigma Strategic Planning Team Building Time Management Train-the-Trainer Warm Welcome Women in Leadership & Keynote Speakers The Department of Corporate & Public Sector Training has a full staff of professionals to customize and tailor programs specifically for you and your industry. Our trainers are experts in adult learning and have extensive experience in the corporate training environment. We can provide organizational development consulting to ensure that training is strategic and practical. Since we are a public institution, you may find us to be a cost-effective way to incorporate training into your business strategy. We would welcome the opportunity to discuss this and other venues that can support and grow your business. Call or Bergen Community College s Division of Continuing Education, Corporate and Public Sector Training TODAY for your training needs. Cinzia D'Iorio, Manager, Business Development (201) or cdiorio@bergen.edu For a unique Customized Training Opportunity consider the Buehler Challenger & Science Center at Bergen Community College in Paramus, NJ See Page 78 of this Catalog for more details. To register, call: (201) FALL

2 NJ COMMUNITY COLLEGE CONSORTIUM FOR WORKFORCE & ECONOMIC DEVELOPMENT Improve the basic skills of your entry-level employees. The New Jersey Business and Industry Association (NJBIA), the New Jersey Department of Labor (LWD) and the New Jersey Community College Workforce Consortium (NJCCWC) has partnered to offer The Basic Skills Workforce Training Program. As a full partner of the NJCCWC, Bergen Community College s Division of Continuing Education, Corporate & Public Sector Training is offering programs to assist employers in upgrading the basic skills of their employees, thus improving productivity. Programs are offered at our campus sites or can be conducted at your business location. All consortium courses are offered in conjunction with the Department of Labor and are presented at no cost to approved companies. We look forward to working with you Contact us to schedule a meeting to learn more about our business services. Cinzia D Iorio, Manager, Business Development Division of Continuing Education, Corporate & Public Sector Training (201) or cdiorio@bergen.edu BI 752 Improving Your Business Writing Skills: Tips and Techniques 5 sessions; $ , Mon; September 21-Ocotber 19, 2015 Hours: 6:30-8:30 p.m. Upon completion of this workshop, attendees will be able to: plan, organize and prepare effective business correspondence, s, memos and reports targeted to internal and external readers; apply grammar, spelling and syntax rules to document preparation to ensure clarity and consistency; address special business communications situations such as praise, instruction, discipline and change. Instructor: Wilma Hurwitz Testimonial: Overall, the writing course BI 752, was a big plus for us. Richard Snyder, Ph.D. CEO, RS Microwave, Butler NJ (customized writing skills course delivered to technical personnel, Winter-Spring 2011). BI 751 Product Development Strategies That Win 2 sessions; $ , Mon; October 5 & 12, 2015 Hours: 7:00-9:00 p.m. Development of new products often fails because the developer is not able to match their products with the real needs of the marketplace. This program will provide tools and strategies to make product development more effective by combining good business sense with technology development that results in products that meet customer and developer needs. There is a need to first understand the customer and then provide products that provide superior value. This program will provide a number of best practice strategies that help developers combine good business sense with technology development. Instructor: Robert Goldberg BI 750 Business Proposals That Win 2 sessions; $ , Mon; October 19 & 26, 2015 Hours: 7:00-9:00 p.m. Many companies and individuals have the ability to produce great products and services but lack the skills to win competitive proposals. Organizations that are able to develop the strategy and discipline to write winning proposals will be much more successful. A disciplined and logical approach will not only raise the probability of wins but will save countless dollars in producing winning proposals with much less stress on the participants. A process and strategy is needed to make for a winning solution. Instructor: Robert Goldberg BI 753 Negotiating Mutually Successful Outcomes 1 session; $85 001, Tue; October 20, 2015 Hours: 6:00-9:00 p.m. Most of us negotiate every day, both in business and personal interactions in a variety of ways. Whether negotiating with suppliers, clients, or colleagues, negotiation skills are important in today s complex and often difficult and competitive environment. All of these negotiations involve 2 critical factors: the outcome and the relationship that exists between the negotiators. In an increasingly fast-paced and competitive marketplace, we need to optimize both the outcome and the relationship. This course will help you refine your personal communication skills and implement negotiating strategies and will also help you deal with difficult situations or people. Some people enjoy the process; many don t. The good news is that negotiating is a skill that can be learned, fine-tuned and even mastered. Negotiation isn t about winning or losing. It s about achieving mutually beneficial and acceptable solutions. Instructor: Linda Trignano BI 754 Personal Branding: How to Speak About Yourself so Others Listen 1 session; $85 001, Tue; September 29, 2015 Hours: 6:00-9:00 p.m. In today s fast-paced business world, speaking so that others listen is a critical step in the success of your career. Everything from your success in selling to your interpersonal day-to-day interactions with your peers, come into play each time you speak. Your personal brand is as unique as you are and having a compelling and exciting way to convey it is an essential tool in today s business world that should be designed to open doors for you. Your personal brand, your elevator speech and how others view you are all important elements in catching the eyes and ears of managers, peers and prospective business associates. In this workshop we ll focus on speaking with clarity to capture the essence of you and your career. When you speak about yourself do others listen? Instructor: Linda Trignano BI 762 Techniques for Managing Highly Technical Teams 2 sessions; $ , Mon; November 9 & 16, 2015 Hours: 7:00-9:00 p.m. This course will offer a number of ideas to consider getting the most out of your highly talented workers in a creative environment. A development team should ideally be stronger than its parts. Unless you learn to get the best out of your creative employees you will not succeed. Often your best people are the hardest to manage. Although many organizations claim to care about innovation, very few are willing to do what it takes to succeed. There are many challenges found in a development environment when balancing innovation versus productivity. Instructor: Robert Goldberg NEW BI 777 Certified Management Accounting Certification Total Hours: 32 Total Cost: $1, , Sat; November 7, 2015-January 16, 2016 (no class 11/28/15, 12/26/15, 1/2/16) Hours: 9:00 a.m.-1:00 p.m. Gain an advanced professional certification that delivers real value. This twopart program is sponsored by the Institute for Management Accounting leading to the Certified Management Accounting Certification. This course presents accounting and financial management skills demanded by today s workplace. Improve your career by passing the Certified Management accounting exam.. Instructor: Robert Ewalt To register, call: (201) FALL

3 INDIVIDUAL ONLINE COURSES Choose from the listing of titles in this section. Courses begin on a Wednesday, every month, and offer 12 lessons over 6 weeks. An instructor monitors classes daily. Final exams are given for feedback. A letter of completion showing a grade is available. REGISTER & PAY ONLINE at Select the course Click on the enroll now link Follow the prompts to complete registration & payment For detailed course information and many additional titles, visit WRITING COURSES OL 103 A to Z Grant Writing $120 Learn how to research and develop relationships with potential funding sources, organize grant writing campaigns, and prepare proposals. OL 164 Grammar Refresher $120 Produce clean, grammatically correct documents and speeches. OL 188 Writing Effective Grant Proposals $120 Learn to prepare grant proposals that get solid results. OL 189 Resume Writing Workshop $120 Transform your tired, boring resume into a powerful tool. OL 190 Business Marketing Writing $120 Improve your company s image. OL 226 The Keys to Effective Editing $120 Learn fundamentals of top-notch editing for both fiction and non-fiction. OL 230 Effective Business Writing $120 Develop powerful written documents. OL 245 Fundamentals of Technical Writing $120 Succeed in the well-paying field of technical writing. OL 258 Research Methods for Writers $120 Learn methods to conduct research for writing projects. BI 673 Government Contract Workshop: Contracting Opportunities for Small Business 1 session, 2.5 hours; $35 001, Fri; September 11, 2015 Hours: 9:30 a.m.-12:00 p.m., Room E , Fri; October 16, 2015 Hours: 9:30 a.m.-12:00 p.m., Room E , Fri; November 6, 2015 Hours: 9:30 a.m.-12:00 p.m., Room E- 112 This course is the next step for business owners who want to expand their marketing efforts beyond their current customer base. Defense Procurement Center will help your firm market to government agencies, such as DOD, EPA, DOE, schools, post offices, local municipalities, as well as large businesses such as IBM, Lockheed and the casinos. Learn about tools such as Small Disadvantaged Business/8a, Hubzone, Service Disabled Veteran-Owned Small Business or Minority/Women Certifications that will give your business a marketing edge. You will receive a listing of small business specialist at various agencies and large businesses so you can avoid the cold call since these individuals are tasked to assist you. The Center will bid match you free of charge so that you will discover who is buying your goods or services, and we will assist in the review of bidding opportunities. Free handouts will be provided. Instructor: Dolcey E. Chaplin, Esq., Director of the NJIT Procurement Assistance Center. Additional information contact: Andrea Schaffel, Program Supervisor at (201) or aschaffel@bergen.edu To register, call: (201) FALL

4 MARKETING Certificate in Marketing The Certificate in Integrated Marketing Communications is designed for business and marketing professionals who want to learn how successful companies develop marketing strategies and creative campaigns for customer engagement. These companies are leveraging the benefits of combining digital and traditional media to maximize messages to their audience. They use multiple marketing disciplines, such as paid advertising, public relations, promotion and social media and weave them together to achieve the communications goals of their brand. In this course, we will review case studies and discuss the best ways to combine the use of traditional marketing and digital marketing channels. You will learn the importance of a consistent brand message, maintaining a similar look and feel and how to achieve the objectives of a marketing campaign through a wellcoordinated communications plan. Additional information contact: Andrea Schaffel, Program Supervisor at (201) or aschaffel@bergen.edu 88 BI 758 Getting Started In Marketing 3 sessions; $ , W/Th; October 7, 8, 14, 2015 Hours: 6:00 9:00 p.m. This course is for anyone who wants to learn about marketing. We cover basic marketing concepts and discuss how small, medium-sized companies and corporations decide where and how to market to their prospects and clients. Learn about the creative process, market trends, social media, and low-cost, high impact marketing techniques being used today. Instructor: Robin Altman, President, The Altman Group, Inc. BI 760 Guerrilla Marketing Techniques 2 sessions; $ , W/Th; December 2, & Hours: 6:00 9:00 p.m. Learn how companies, large and small, use break-through, low-cost marketing techniques to capture the attention of consumers and generate sales. We will review case studies and you will take away ideas of how you can incorporate these techniques at the company you work for or in your business. Instructor: Robin Altman, President of The Altman Group, Inc. BI 761 Certificate In Integrated Marketing Communications 7 sessions $ , W/Th; October 28-November 19, 2015 Hours: 6:00 9:00 p.m. Instructor: Robin Altman, President, The Altman Group, Inc. Session 1:.Introduction to Integrated Marketing Communications Students will learn the fundamentals of integrated marketing communications and why smart marketers are integrating the different types of communications they use. We will discuss the value of consumer insights, how to obtain and use them and the benefits of combining traditional and new media in an integrated plan. Various concepts covered include: the target audience, situational analysis, unique selling proposition, key elements of a brand, the brand promise and positioning. Topics covered include: developing a communications strategy, understanding the importance of consistent messages, and selecting targeted media to engage consumers. Session 2: Traditional Media & Marketing Channels: Old School Years ago, getting the word out meant word-of-mouth and advertising. Today traditional media is still used, however, it may share the spotlight or even play second fiddle to digital media. Students will learn about traditional media and its use today. Topics covered include: TV, radio, print, out-of-home, public relations, promotion, direct marketing, cause marketing, word-of-mouth, consumer and trade shows, sponsorships and collateral. We will review how companies determine budgets and analyze the success of traditional media. A creative campaign for AT&T will be presented illustrating the use of integrated marketing communications. Session 3: New Media & Marketing Channels: It s A Digital World The digital world of communications has changed today s marketing landscape. Students will learn about: inbound marketing websites, social media, webinars, blogs, video, podcasts, mobile communications, marketing, QR codes, infographics and more. A creative campaign for Ikea will be presented illustrating the use of integrated marketing communications. Session 4: The Integrated Marketing Communications Plan We will discuss how to obtain and use consumer insights and create the brand promise for the plan. Topics covered include: conducting the situational analysis, creating a communications strategy, combining traditional and new media to create a plan with maximum impact. Students will learn how social, digital and interactive media can be used to market a brand. Additional topics include: measurement and analytical tools, social media insight reports and measurement and tracking of the plan to determine success. Students will create an original integrated marketing communications planning calendar with measurement objectives and tracking tools for the company of their choice. Session 5: Visual Design in Communications Students will learn the three major elements of graphic design layout, color and typography. We will discuss the importance of a unified and consistent look & feel for all communications that represent a company. Logo designs will be presented and we will discuss which are the most effective and why. Award-winning visual communications will be presented and discussed. Students will design an original visual communication for a company of their choice. Session 6: Writing for Communications How do you write for social media, ebooks, and other digital channels? We will cover written Communications - creating content, determining the benefits and incorporating your unique selling proposition. Students will learn how to construct the brand promise, write concisely and how to capture the attention of their audience. Students will write an original brand promise or written communication for a company of their choice. Session 7: Creative Campaigns: Case Studies Students will review several creative campaigns from companies that effectively use integrated marketing communications across various marketing disciplines. We will discuss how to effectively reach your target audience to achieve or exceed objectives. Students will create an original integrated marketing communications creative campaign using several media channels for a company of their choice., call BI 742 Digital Marketing 4 sessions; $ , Sat; September 19-October 10, 2015 Hours: 1:00 4:00 p.m. Learn how to meet the need of the rapidly changing world of marketing. We cover basic marketing concepts and discuss how small, medium-sized companies and corporations decide where and how to market to their prospects and clients. Marketing and advertising is moving away from a paper based one way communication to a digital conversation. Learn how digital communication can help you to better connect, inform and interact with your customers, clients, constituents and stakeholders. Instructor: Julio Tavarez To register, call: (201) FALL

5 Certificate in Social Media for Business Master the fundamentals of adding social media to your business s marketing mix. Using a combination of instruction time and computer lab time, you work with live social networks. Learn how to use social networks, conduct research and communicate with prospects and customers for your business. Upon completion, you will have a thorough background in industry s best practices and practical hands-on experience in setting up the social media presence for your business. Each course builds upon knowledge gained in the other courses of the program, but courses may be taken individually. Throughout this program we endeavor to demonstrate how to work with social media to benefit your business. If you are not currently involved in social media for a business, either choose a company or create a fictitious one. This will serve as a real-world focus for your social media efforts during the courses. Students must complete a minimum of 8 courses to earn the certificate. Classes may also be taken individually on a non-certificate basis. Note: Participants must be able to access assorted sites, including Facebook, YouTube, LinkedIn, and Twitter during the program and between course sessions. Participants who cannot access these sites will not be eligible to participate fully in the program. Total Hours: 99 Total Cost: $2276 Instructor: Becky Livingston BI 769 Introduction to Weebly 2 sessions (6 hours); $ , M/W; September 9, 14, 2015 You may have heard of WordPress and tried to create site yourself. Only to find it s much more complex than it seems. This course introduces those who wish to create simple website to the power of Weebly. Weebly is a simply WYSIWYG editing tool that makes creating a website simple and easy. In addition to handson activities, attendees will learn the basic techniques for creating a Weebly site, including: Securing a Domain Name Implementing a Weebly theme Learning the tool s features Creating several pages Uploading images Creating links Writing blog content Course participants should have a basic level of content for his/her site already developed in Word or another editing tool. Also, attendees will be required to fund the website hosting on their own charge card, and must have a valid address. BI 765 Google AdWords I 4 sessions (12 hours); $ , M/W; September 16, 21, 23, 28, 2015 Google AdWords is simple to start using, but is extremely challenging to effectively and efficiently manage an advertising campaign without the right training. Managing an AdWords campaign involves constant monitoring, analysis, and refinement to improve campaign performance and get the most ROI. This course is designed for marketing professionals who have basic end-user computing skills who will create and manage ads and campaigns with Google AdWords. In this course, you will create a Google AdWords account and run a basic marketing campaign. You will: Create and navigate a Google AdWords account. Create and manage ad campaigns. Work with keywords. Write ads for Google AdWords. Manage bidding and budgets. Launch and manage ads. Create financial and performance reports. BI 721 Introduction to Social Media for Business 001, M/W; September 30, October 5, 7, 2015 Successful social media marketing requires a deep understanding in how consumers and businesses use each of the major social networking platforms. Each platform provides different functionality and limitations. Understanding effective tactics to maximize the potential each platform holds are essential in the effective implementation of your social media marketing strategy. This course looks at the current, most important social media platforms Facebook, Twitter, LinkedIn, YouTube, Google Plus, and Pinterest. It focuses on: Deciding which platforms are most important for your business to focus on depending on your target market; Understanding the basic functionality, restrictions, as well as recommended tactics for each site; and Best practices for maximizing the marketing potential of each platform through examining case studies. BI 767 Introduction to Google Analytics 001, M/W; October 12, 14, 19, 2015 Google Analytics is free to use and easy to set up. It allows your organization to track user actions on your web properties and use Google Analytics rich reporting and analysis tools to analyze data, measure discrete interactions on your site, and qualify the success of your web initiatives. With Google Analytics, you can define success metrics for your website and measure that performance through data analysis. Google Analytics also lets you monitor your site in real-time, and provide alerts when events occur that are out of the norm. Although it is easy to start using Google Analytics, its robust and complex suite of tools will take time to master. In this course, you will create a Google Analytics account, create multiple web properties to monitor, and tag website pages with Google Analytics tracking code. You will then use Google Analytics real-time reports and dashboards to perform quick analysis of your monitored websites. This course is designed for web administrators, marketing professionals, sales professionals, and executives with basic computer and Internet skills who wish to perform baseline analysis of website traffic or online advertising campaigns for website performance improvement, increasing customer reach, and increasing sales. In this course, you will implement Google Analytics and perform analysis by using standard reports. In this course, you will: Implement Google Analytics. Manage Google Analytics accounts. Perform analysis with real time reports. Perform analysis with standard reports. Perform in-depth analysis with specific reports. BI 766 Google AdWords Advanced 1 session (6 hours); $ , Sat; October 17, 2015 Hours: 9:00 a.m. 3:00 p.m. Location: TBA This advanced Google AdWords course is meant for existing AdWords users who manage multiple AdWord accounts. It provides an in-depth look into managing and organizing your AdWords data. During this eight-hour course, participants are provided with examples and hands-on learning about: Implementing and managing advanced features Analyzing and measuring campaign performance Tracking and optimizing conversions Managing and scaling bidding and budgets Managing clients with My Client Center Attendees are exposed to the AdWords Editor tool, which is an invaluable resource when it comes to managing complex accounts and campaigns. To register, call: (201) FALL

6 BI 770 Engaging Influencers Through Social Media 2 sessions (6 hours); $ , M/W; October 21, Nov. 2, 2015 Advanced social media marketing practitioners understand that engaging influencers via social media is a strategic initiative. They also know that influencer engagement is a two-way relationship where both parties need to see the value for it to work. This course provides participants with insights on the practice of influencer discovery, engagement, and measurement, including: Identifying and understanding your influencers based on their reach, resonance, and relevance to your market. Discovering most relevant influencers for your campaign. Following influencers contribution on your issues. Engaging the most relevant influencers and optimizing returns. Building relationships with the right influencers to maximize the impact on your products, brands, and business. Measuring the results of your outreach campaign. BI 722 Developing a Successful Content Marketing Strategy 001, M/W; November 4, 9, 11, 2015 This course examines how to develop and implement a successful contentmarketing strategy to engage customers and generate leads and sales through social media channels. Through a combination of readings, case-study discussions, and exercises, we study various paid promotional opportunities and inbound marketing techniques that provide the foundation for social media marketing. During this course, participants will begin developing content for their social media needs, including blogs, images, content collection, and more. This course assumes that participants have a basic familiarity with the key social media sites, including Facebook, Twitter, LinkedIn, Pinterest, and YouTube. BI 763 Mobile Social Media Marketing 1 sessions (6 hours); $ , Sat; November 7, 2015 Hours: 9:00 a.m. 3:00 p.m. Location: TBA More than 1 billion people worldwide are using mobile social media to share their thoughts, opinions, memories, and even purchase behavior. With the rapid increase in mobile use, it can be challenging for business owners to reach their audience. This session focuses strategic marketers tactics to evaluate mobile social marketing opportunities. It also covers how mobile social marketing fit in other social marketing plans, and how brands can tap content, games, and entertainment to spread mobile word of mouth? BI 764 Social Media Change Management Getting People Onboard 1 sessions (6 hours); $ , Sat; November 14, 2015 Hours: 9:00 a.m.-3:00 p.m. Location:TBA This module addresses the key challenges of implementing a new social media effort into your business or non-profit. In some cases, the traditional organization and decision makers do not accept social media skills. In this course we will focus on providing the participants with best practices and tools to help them receive less resistance when implementing a social media program in their office. Topics covered with lecture and interactive exercises include: understanding organizations inertia and the levers to overcome; identifying influencers and their motivations and priorities; and defining value proposition and strategic direction of targeted change and how to communicate and engagement. BI 723 Social Media Marketing Campaigns 001, M/W; November 16, 18, 23, 2015 This course develops participant s ability to effectively and successfully create and implement a social media marketing campaign, plus, evaluate and measure its success. Intensive skill building will be placed on creating, applying and integrating the appropriate social media tools to meet the marketing objectives of your business. The course focuses on key elements, such as audience, campaign objectives, strategic plan, tactics, tools, and metrics to measure the campaign. Hands-on activities, readings, and case studies will be shared throughout this course to help students gain a foundational understanding of social media marketing. Prerequisite: Students must complete Developing A Successful Content Marketing Strategy (BI 722) and submit a partial social marketing plan for their business prior to the start of class. BI 768 Social Media Policy Development Risk and Compliance 1 sessions (6 hours); $ , Sat; November 21, 2015 Hours: 9:00 a.m. 3:00 p.m. Location: TBA Social media policies and social media guidelines have become an essential component of social media marketing strategy. In this course, case studies, examples, and tools will be shared to help participants develop a social media policy that comply with the National Labor Relations Act and is effective in their workplace, including: The risks of posting on personal vs. company social networking profiles. Free speech rights and what employers can prohibit employees from saying online. What type of information should be confidential, what s okay to share and how to tell the difference. Your personal privacy rights at work and the rights employers have to monitor how their employees use social media. How not to infringe on the rights of Copyright and Intellectual Property owners. How the FTC Disclosure Guidelines apply to employees who use social media for work. BI 724 Social Media Community Management 001, M/W; Nov 30, December 2, 14, 2015 The role of a community manager is to help create, nurture and activate online communities by building transparent and meaningful relationships with their members. This course will explore the roles, responsibilities, strategies and tactics community managers will need to create viable, successful and sustainable communities. In this course, students will learn about social media listening platforms, listening reports, influencer outreach campaigns, and community governance policies. Throughout the course, reviews and written analysis of case studies highlighting do s and don ts of social media engagement will be shared. BI 725 Social Media Analytics 2 sessions (6 hours); $ , M/W; December 16, 21, 2015 Social media presents communicators with an unparalleled ability to measure and track a deluge of data in order to derive insights on the effectiveness of their campaigns. This has made analytics one of the most critical tools in the social media marketer s arsenal. This course will give students a working knowledge of the analytics process and analytics tools along with their application to communications objectives within real-world situations. Best practices, case studies across B2B and B2C brands that have integrated social media into their business plan are discussed. There are team-based exercises to determine the Key Performance Indicators (KPI s) that are right for your business. You ll leave with an understanding of the principles plus the work plan to measure and prove ROI of social media for your brand. This course covers the creation of an overall analytics strategy including valid KPIs (key performance indicators) and the use of analytics tools and review of actual engagement and results reporting. To register, call: (201) FALL

7 Certificate in Project Management The Certificate in Project Management enables individuals to leverage their knowledge and experience to become effective project managers. This certificate is essential for anyone overseeing projects in today s professional environment. Gain skills to successfully lead and direct projects. A Certificate in Project Management will provide you with a competitive advantage in today s job market. Students will learn to apply strategies to effectively manage multifaceted projects. Students will develop competencies in leading and directing project teams and to facilitate productive relationships between project teams and customers. Textbooks: The PMBOK Guide, Fifth Edition. The Complete PMP Exam Prep System Total Program Hours: 81 hours Tuition: $4,000 Additional information contact: Andrea Schaffel, Program Supervisor at (201) or aschaffel@bergen.edu CD 563 Introduction to Project Management 9 hours, 3 sessions; $ , T/Th; September 22, 24, 29, 2015 Hours: 6:30 9:30 p.m. Students will review fundamental management principles, building skills foundational to project management. The course will integrate theories and methodologies of management, using case studies to demonstrate the application of these concepts in project management. This course is a Prerequisite for all of the following Project Management courses unless approved by the Instructor. CD 571 Project Charter, Scope and Success Criteria 12 hours, 4 sessions; $ , T/Th; October 6, 8, 13, 15, 2015 This course examines how projects are authorized with a charter, and further defined with a scope statement, success criteria and work breakdown structure. Students will learn how a charter formally authorizes a project, how scope is defined, how success criteria are established and how the project work breakdown structure is developed. Change control will also be discussed. CD 565 Risk Assessment 12 hours, 4 sessions; $ , Mon; October 5, 12, 19, 26, 2015 This course is designed to equip managers to address change and minimize risk in the face of unpredictable circumstances. Students will learn to identify risk, diagnose the impact of change, and implement appropriate project management strategies. Instructor: JoAnn Mitchell, PMP CD 566 Leadership for the Project Manager 9 hours, 3 sessions; $ , T/Th; November 19, 24-December 1, 2015 (no class 11/26) Hours: 6:30 9:30 p.m. Leadership is key to successful project management. Examine critical leadership issues, including the difference between leadership and management, and the organizational dynamics affecting project management. Learn to formulate decision-making strategies crucial to effective project management. CD 570 Project Management Certification Exam Preparation 15 hours, 5 sessions; $ , T/Th; December 3, 8, 10, 15, 17, 2015 Hours: 6:30 9:30 p.m. Project managers with a globally-recognized project management credential gain a competitive edge in a challenging workforce. Students are encouraged to visit the Project Management Institute web page for further information on requirements for achieving a Project Management Professional (PMP) certification. CD 567 Personnel Management, Team Building and the Project Team 12 hours, 4 sessions; $ , T/Th; October 20, 22, 29, November 3, 2015 (no class 10/27) Learn to develop individual personnel into a cohesive project team through teambuilding exercises. Acquire techniques for identifying and enhancing the individual strengths of personnel, and bring difficult team members to unified focal points. 8 w.bergen.edu/ CD 564 Budgeting and Scheduling 12 hours, 4 sessions; $ , T/Th; November 5, 10, 12, 17, 2015 Time and money are the two most essential resources in any project. Learn competitive quality standards of budgeting. Study theories, techniques and tools for successful scheduling while maintaining quality standards. To register, call: (201) FALL

8 The New Jersey Small Business Development Center The New Jersey Small Business Development Center (SBDC), at the Bergen Community College Ciarco Learning Center in Hackensack, is a private organization of professional management consultants that provide free counseling services to persons who own or operate a small business, or who are considering a small business venture. We are in the knowledge business, tapping best practices and providing technical assistance to existing and start-up businesses in the form of confidential consultations and training workshops. We assist with the formulation of strategies to meet challenges, provide resources to achieve objectives, and act in a mentoring capacity. This support, expertise, and dedication commit us to be your Total Business Resource. For information about workshops or free counseling call (201) or vvicari@bergen.edu. The New Jersey Small Business Development Center (SBDC) Ciarco Learning Center 355 Main Street, Hackensack (201) BI 686 The New Business Start-Up with Q & A (formerly Doing Due Diligence) 1 session; $20 001C, Th; September 3, C, Th; October 8, C, Th; November 5, C, Th; December 3, 2015 Hours: 9:00 a.m. 12:00 p.m. This workshop is designed specifically for the individual thinking of starting a business and to give them the necessary tools to follow a logical approach to assess the viability and profitability of starting a business. They will learn the workings of an economic model, a feasibility and breakeven analysis, along with market research and resources skills. A question and answer period will follow concerning any question pertaining to a new venture. Instructor: Vince Vicari, Regional Director, NJSBDC at BCC BI 740 Business Formation 1 session, $20 001C, Th; October 15, 2015 Hours: 9:00 a.m. 12:00 p.m. For start-up businesses wanting to know how to choose the right form of business and what is the difference between the various forms and how they will impact your ownership, profits, funding, liability and taxes. Instructor: Jim Palumbo, Sr. Strategic Consultant, NJSBDC at BCC BI 773 New Client Business Clinic 1 session; No Cost Hours: 9:00 a.m. 12:00 p.m. 001C, Tue; September 8, C, Tue; October 6, C, Tue: November 10, C, Tue; December 8, 2015 Hours: 2:00 p.m. 5:00 p.m. Our team of professional speakers will cover topics including Business Modeling, Funding, Breakeven Analysis, Financial Issues, Marketing, Business Structure, Market Data, Branding and Liability. The clinic will be held at the Bergen Community College in The Ciarco Learning Center located at 355 Main Street in Hackensack, NJ. If you have any questions, contact the SBDC at The event is FREE - but registration is required. Click on the link for more information and to register: Please feel free to share this event with others you think would be interested. Instructor: Vince Vicari, Regional Director, NJSBDC at BCC BI 347 Financing a Small Business 1 session; $55 001C, Th; September 17, 2015 Hours: 9:00 a.m. 12:00 p.m. This workshop is for the small business owner seeking financing for a start-up or an expansion. Learn how to obtain business loans, identify the appropriate type of loan, construction of credit, present a convincing business plan, bootstrapping or non-traditional financing. Instructor: Armen Azarnia, Consultant, NJSBDC at BCC BI 312 Building a Consulting Business 1 session; $60 001C, Th; November 12, 2015 Hours: 9:00 a.m. 12:00 p.m. For those looking to open a private practice, this course provides instruction in formation issues, liability, determining markets, generating businesses, fee setting, structuring contracts, letters of agreement and marketing tools. Instructor: Bill Hille, Consultant, NJSBDC at BCC The New Jersey Small Business Development Centers (SBDC) network is partially funded by the U.S. Small Business Administration, the New Jersey Commerce and Economic Growth Commission and host institutions. SBA s funding is not an endorsement of any products, opinions, or services. All SBA funded programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested at least two weeks in advance by contacting Vincent Vicari, Regional Director, Bergen SBDC, (201) NEW CE 336 Certificate in Fraud Awareness 4 sessions; $ , Tue/Th; October 6, 8, 13 & 15, 2015 Hours: 6:30-8:30 p.m. Location: TBA This course is a must for all professionals. Prevention and detection are a necessity. This program offers substantive knowledge and training and will cover the history of fraud, consumer fraud, business fraud and cyber terrorism. This course covers how extensive and costly this problem is. In addition to detection and prevention for various types of organizations, case studies and quizzes are provided. Instructor: Hilton Kaufman, MBA, JD; business strategist in operations and marketing To register, call: (201) FALL