Professional Diploma. in Social Media Marketing.

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Professional Diploma. in Social Media Marketing. www.digitalmarketinginstitute.com"

Transcription

1 Professional Diploma in Social Media Marketing

2 Contents Professional Diploma in Social Media Marketing 1. Welcome 2. Course overview 3. Course content 4. Supporting your online learning journey 5. Certification 6. Course assessment 7. Digital Marketing Institute Career Roadmap 8. Industry expert lecturers 9. Syllabus Advisory Council 10. Past students

3 Introduction Social media has grown to become one of the primary communication channels on the internet. It has become an integral part of the digital marketing strategy for many companies. The Digital Marketing Institute programmes deliver the framework and tools needed to meet the challenges of our economy today - and tomorrow. With the Professional Diploma in Social Media Marketing, you will learn how to create and implement social strategies with leading industry experts.

4 Welcome The Digital Marketing Institute is the world s leading professional institute in the field of digital marketing. Working closely with expert practitioners, we promote the best current practice, theory and applied skills in digital marketing for individuals and organisations. Meet and exceed your social media marketing goals through the application of the latest methods, techniques and tools, which will help improve your social media marketing goals and your brand building efforts.

5 All of the current innovation and thinking in marketing is happening through the various digital channels. As the digital industry is growing rapidly, now is the perfect time to develop your career in this exciting field. Each of your lecturers works in the social media marketing sector, delivering successful and dynamic social media campaigns for their clients and businesses; day in, day out. The Professional Diploma in Social Media Marketing provides students with real-world case studies, current trends and best practices, offering the type of education that employers are looking for in the booming digital marketplace. I look forward to welcoming you to the next phase of your career. Best Wishes Ian Dodson Co-Founder & Director Ian Dodson, Co-Founder & Director

6 Course overview Who is this course for? The Professional Diploma in Social Media Marketing is suitable for people who are responsible for the planning, execution and management of social media campaigns. Social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel on this course. This diploma is suitable for any level of skill or experience and is designed to prepare you to engage specifically with social media marketing within an overall digital marketing domain. What can you expect? Through dynamic lectures and case studies, social media experts will take you through the latest techniques for content creation and outreach across all of the core social networks, giving you a practical knowledge of how to create the best practice paid and organic social media campaigns yourself. What will you learn? The Digital Marketing Institute s panel of Subject Matter Experts has specifically structured the syllabus to focus on current trends and best practices in social media marketing. As well as producing innovative and creative social media strategies, you will also learn how to leverage these strategies to gain a competitive advantage for both your business and your career.

7 Course content The Professional Diploma in Social Media Marketing focuses on the planning, implementation and measurement of your social media strategy. There are ten modules in the course: Module 1: Module 2: Module 3: Module 4: Module 5: Module 6: Module 7: Module 8: Module 9: Module 10: Introduction to Social Media Marketing Content Creation Content Outreach Facebook Twitter LinkedIn Google+ YouTube Future Trends Social Media Strategy and Planning

8 TOPIC INFOGRAPHICS Module 1: Introduction to Social Media Marketing Marketing Basics Digital Marketing Uncovered Digital Marketing Strategy Web Analytics (Google ) Search Engine Optimisation Marketing Pay Per Click Marketing (AdWords) Social Media Marketing The Introduction to Social Media Marketing module enables course participants to harness the power of digital marketing as a core driver of the marketing strategy for their organisation. Plan, Monitor & Manage Facebook Marketing LinkedIn for Business Video Marketing Word-of-Mouth & Viral Marketing Affiliate Marketing Social Campaigns This module enables you to understand the foundation principles of digital marketing, and be able to distinguish between traditional and digital marketing. You will learn how digital marketing tactics can be applied in order to develop an effective overall marketing strategy. Digital Display Mobile Marketing Location Based Marketing Online PR & Brand Reputation Website Design & Usability Wordpress ecommerce You will also know the importance of measurement as a way of managing and analysing your digital marketing campaigns. Twitter for Business Google+ Marketing Pinterest Marketing Writing for the Web Future Trends Module 2: Content Creation The Content Creation module introduces you to the concept of engaging with, and acquiring customers, using the creation and sharing of media content. On completion of this module, you will understand the value of social amplification and what makes content shareable within social networks. You will learn how to use social listening to monitor your brand on social media platforms and recognise which formats are suitable for the various target audiences. This module equips you with the knowledge and skills to resource a content management function, to target your audience, select your platform and make use of social listening and competitor analysis. The course was well structured and the lecturers were approachable and extremely well informed. Well worth the investment. Robert Giles

9 3 Module 3: Content Outreach The Content Outreach module introduces you to the concept of content seeding and how to use content effectively over multiple social platforms. You will acquire an understanding of how to promote content and the importance of paid promotion for relevant, highly shareable content. In this module, you will learn about everything from setting objectives for a content TOPIC INFOGRAPHICS promotion strategy to influencer marketing. You will learn how to use social bookmarking and the value it will add to your social media marketing campaign. Marketing Basics Digital Marketing Uncovered Digital Marketing Strategy Web Analytics (Google ) Search Engine Optimisation Marketing Pay Per Click Marketing (AdWords) Module 4: Facebook Social Media Marketing Plan, Monitor & Manage Social Campaigns Facebook Marketing LinkedIn for Business Video Marketing Word-of-Mouth & Viral Marketing Affiliate Marketing The Facebook module provides you with a comprehensive understanding of how Facebook works as a platform for community building, content marketing and brand promotion. You will learn how to use Facebook for Business; developing a Facebook page specifically Digital Display Mobile Marketing Location Based Marketing Online PR & Brand Reputation Website Design & Usability Wordpress ecommerce for your digital marketing needs. This module guides you through the various aspects to Facebook for Business, such as Facebook Ads. You will also be adept in planning and delivering a Facebook Advertising strategy, including Twitter for Business Google+ Marketing Pinterest Marketing Writing for the Web Future Trends KPI monitoring and ongoing measurement.

10 Module 5: Twitter isation Marketing Pay Per Click Marketing (AdWords) This module equips you with the knowledge of how Twitter operates and the value it represents for businesses as a marketing and promotion platform. Word-of-Mouth & Viral Marketing You will be guided through each step of using Twitter for Business; from customising your account to building a profile for your business Twitter page. The Twitter module will also teach you how to target specific demographics when building your following. Affiliate Marketing RAPHICS ility Wordpress ecommerce You will know how each aspect of Twitter works, from hashtags to trends to geo-tagging, and how each of these can benefit your social media marketing campaign. ategy Web Analytics (Google ) Search Engine Optimisation Marketing Pay Per Click Marketing (AdWords) Module 6: LinkedIn g LinkedIn for Business Video Marketing Word-of-Mouth & Viral Marketing Affiliate Marketing The LinkedIn module gives you a comprehensive understanding of the benefits of using LinkedIn for marketing purposes. You will learn LinkedIn-specific features which will help you to facilitate campaign objectives. ing Online PR & Brand Reputation Website Design & Usability Wordpress ecommerce On completion of this module, you will know the importance of having a unified brand presence across company and personal LinkedIn accounts. A key focus of this module is engagement with LinkedIn members. Writing for the Web Future Trends You will understand the importance of LinkedIn as an advertising platform and how you will be able to reach different demographics and your target audience with ease. You will come out of this module with the skills to be able to create and implement effective LinkedIn advertising strategies. Having the Professional Diploma on my resumé has resulted in a myriad of calls and s from recruiters, so it was certainly worth the investment. Justin Miller

11 S Module 7: Google+ le ) Search Engine Optimisation Marketing Pay Per Click Marketing (AdWords) ss Video Marketing Word-of-Mouth & Viral Marketing Affiliate Marketing The Google+ module introduces you to the benefits of incorporating Google+ into your social media marketing strategy. You will learn how to set up your own personal Google+ page and a page for your brand. tation Website Design & Usability Wordpress ecommerce The module will show you the importance of engaging with your Google+ Community and how to promote your product or service with this platform. You will be introduced to TOPIC INFOGRAPHICS features such as Hangouts, Circles, What s Hot and Events, which are specific to Google+. Future Trends You will be able to utilise these features to push your brand by implementing Google+ into your social media marketing strategy. The Google+ module will also show you the importance of Google Analytics to your digital marketing efforts. Marketing Basics Digital Marketing Uncovered Digital Marketing Strategy Web Analytics (Google ) Search Engine Optimisation Marketing Pay Per Click Marketing (AdWords) Module 8: YouTube Social Media Marketing Plan, Monitor & Manage Social Campaigns Facebook Marketing LinkedIn for Business Video Marketing Word-of-Mouth & Viral Marketing Affiliate Marketing The YouTube module provides you with a comprehensive understanding of how YouTube works as a content sharing platform and how this can be introduced into a broader marketing strategy. Digital Display Mobile Marketing Location Based Marketing Online PR & Brand Reputation Website Design & Usability Wordpress ecommerce You will learn about using YouTube as a platform for a call-to-action and how to embed videos to your brand website to increase the interactive experience for your consumers. You will also learn how to use enhancement features to improve your video content. Twitter for Business Google+ Marketing Pinterest Marketing Writing for the Web Future Trends The module will equip you with the crucial skills needed to make your brand s video content searchable and you will emerge aware of the wide range of YouTube social media plugins available.

12 Social Media Marketing Plan, Monitor & Manage Social Campaigns Facebook Marketing LinkedIn for Business Video Marketing Word-of-Mouth & Viral Marketing Affiliate Marketing Module 9: Future Trends Digital Display Mobile Marketing Location Based Marketing Online PR & Brand Reputation Website Design & Usability Wordpress ecommerce This module examines the latest emerging trends in social media and new platforms on which you can share your content. As social media is an area of digital marketing that develops at a rapid rate, we aim to cover all bases by providing you with an analytic look at future developments in the field. Twitter for Business Google+ Marketing Pinterest Marketing Writing for the Web Future Trends INFOGRAPHICS You will also learn about other social media platforms, such as Instagram, Tumblr, Pinterest and Flickr. The aim of this module is to equip you with the skills you need to take on any social media platform and implement it into your social media marketing strategy. Module 10: Strategy and Planning overed Digital Marketing Strategy Web Analytics (Google ) Search Engine Optimisation Marketing Pay Per Click Marketing (AdWords) The Strategy and Planning module ties the other modules in the Professional Diploma in Social Media Marketing together. It introduces you to the Digital Marketing Institute Methodology, which incorporates a 9-step process to planning and implementing a social media strategy. age Facebook Marketing LinkedIn for Business Video Marketing Word-of-Mouth & Viral Marketing Affiliate Marketing You will emerge with the essential skills needed to create a successful model for a social media marketing strategy from scratch and implement it in your organisation. Location Based Marketing Online PR & Brand Reputation Website Design & Usability Wordpress ecommerce Pinterest Marketing Writing for the Web Future Trends

13 Supporting your online learning journey... The Professional Diploma in Social Media Marketing is delivered via our virtual learning environment, called the Class Network. Here s how we support you throughout your online learning journey: You will receive a log-in to your Class Network, where you can view your video lectures and download your accompanying slide presentations. Access additional in-depth resources to help you with your studies, including practical exercises and recommended readings. Lectures are recorded in HD and you can pause/rewind the videos and watch them as often as you like during the course. Your Programme Manager is there to support you during the course and and assist with any queries you may have. We encourage all students to get involved in discussion forums, where you can interact with fellow students and a social media marketing tutor. The Class Network also contains information on certification and the exam which must be taken to achieve it. Your Class Network can be accessed at any time during the course of your studies.

14 Certification The Digital Marketing Institute is the global certification standard for digital marketing. We create the world s most widely taught, globally-recognised and industry-accredited digital marketing syllabuses. The course is the only one of its kind designed and taught by industry experts and validated by the world s leading and most influential brands.

15 Assessment Certification for the Professional Diploma in Social Media Marketing is achieved by the successful completion of a computer based examination. The exam is designed to measure individuals knowledge and social media marketing proficiency following their completion of the programme. The 3 hour exam consists of a range of question formats including multiple choice and hot spot questions. There are no text based/written answers. DMI partners with the Pearson Vue global network of test centres to deliver our exams in a quality examination environment. Pearson Vue have over 5,200 test centres in 180 countries making the DMI exams internationally accessible. This is the most important and in demand skill set in today s economy, and the information you are receiving is from the best people in the industry. It will definitely help you get ahead in your career and your business. Colm McKeown

16 Qualifications Roadmap The Digital Marketing Institute provides a Qualifications Roadmap through which students can progress, gaining a greater depth of skills as you advance through the courses. The roadmap below displays the progression of qualifications, allowing you to identify your position within the Digital Marketing education path.

17 Global Partners Digital Marketing Institute courses are also available to study through our network of Global Partners. Exclusively selected and trained by the Digital Marketing Institute, our Global Partners are licensed to deliver our educational courses in locations across Europe, Asia, Africa, Australia and Latin America.

18 Industry Expert Lecturers The course will introduce you to the most important and transformative aspects of social media marketing, delivered by the industry s leading practitioners. All of your lecturers are specialist professionals in the social media marketing sector, running and delivering online marketing campaigns, using the latest tools and techniques on a daily basis. They help to create and validate our modules as well as teach them, so your lectures will be based on our formalised syllabus of learning overlayed with their real life experiences, examples and case studies. The course made the whole digital realm seem less complicated and actually very easy to navigate given the right tools. Conor O Sullivan

19 Syllabus Advisory Council The Syllabus Advisory Council, representing the world s largest and most influential digital brands, validates all Digital Marketing Institute syllabus content. By providing expert review and recommendations on a regular basis, the Council ensures that graduates of the Digital Marketing Institute have learned the most up-to-date digital skills, core competencies and knowledge needed to thrive in their digital careers. The Syllabus Advisory Council works with the DMI to define the skills agenda and address the global digital skills shortage. Once defined, the Council ensures that the DMI syllabus content is refined to meet the digital economy s most in-demand digital needs and skillsets.

20 Past students Past students of Digital Marketing Institute courses have worked with some of the world s leading brands and companies:

21 DigitalMarketingInstitute.com

Professional Diploma. in Mobile Marketing. www.digitalmarketinginstitute.com

Professional Diploma. in Mobile Marketing. www.digitalmarketinginstitute.com Professional Diploma in Mobile Marketing www.digitalmarketinginstitute.com Contents Professional Diploma in Mobile Marketing 1. Welcome 2. Course overview 3. Course content 4. Supporting your online learning

More information

Professional Diploma. in Search Marketing. www.digitalmarketinginstitute.com

Professional Diploma. in Search Marketing. www.digitalmarketinginstitute.com Professional Diploma in Search Marketing www.digitalmarketinginstitute.com Contents Professional Diploma in Search Marketing 1. Welcome 2. Course overview 3. Course content 4. Supporting your online learning

More information

Professional Diploma. in Digital Marketing. www.digitalmarketinginstitute.com

Professional Diploma. in Digital Marketing. www.digitalmarketinginstitute.com Professional Diploma in Digital Marketing www.digitalmarketinginstitute.com Contents Professional Diploma in Digital Marketing 1. Welcome 2. Course overview 3. Course content 4. Supporting your online

More information

Professional Diploma. in Digital Marketing

Professional Diploma. in Digital Marketing Professional Diploma in Digital Marketing RelevantLearning.ca www.digitalmarketinginstitute.com Contents Professional Diploma in Digital Marketing 1. Welcome 2. Programme overview 3. Programme content

More information

Professional Diploma. in Digital Marketing

Professional Diploma. in Digital Marketing Professional Diploma in Digital Marketing www.digitalmarketershq.com www.digitalmarketinginstitute.com Contents Professional Diploma in Digital Marketing 1. Welcome 2. Program overview 3. Program content

More information

2013/2014. Professional Diploma. in Digital Marketing. Full Time Part Time Online. www.digitalmarketinginstitute.com

2013/2014. Professional Diploma. in Digital Marketing. Full Time Part Time Online. www.digitalmarketinginstitute.com 2013/2014 Professional Diploma in Digital Marketing Full Time Part Time Online www.digitalmarketinginstitute.com Contents Professional Diploma in Digital Marketing 1. Welcome 2. Programme overview 3. Programme

More information

sd street toolz digital centre

sd street toolz digital centre Professional Diploma in Digital Marketing sd street toolz digital centre Contents Professional Diploma Courses in Digital Marketing Short Courses 1. Welcome 2. Course overview 3. Course content 4. How

More information

Digital Marketing Institute s. Professional Diploma in Digital Selling. Validated by the Syllabus Advisory Council (SAC)

Digital Marketing Institute s. Professional Diploma in Digital Selling. Validated by the Syllabus Advisory Council (SAC) Digital Marketing Institute s Professional Diploma in Digital Selling Validated by the Syllabus Advisory Council (SAC) Content Professional Diploma in Digital Selling Welcome Course overview Course content

More information

Professional Diploma. in Digital Marketing. www.ucenfotec.ac.cr. www.digitalmarketinginstitute.com

Professional Diploma. in Digital Marketing. www.ucenfotec.ac.cr. www.digitalmarketinginstitute.com 2014 Professional Diploma in Digital Marketing www.ucenfotec.ac.cr www.digitalmarketinginstitute.com Contents 2014 Professional Diploma in Digital Marketing 1. Welcome 2. Overview 3. Course Format 4. Course

More information

Waterford Chamber Skillnet Training

Waterford Chamber Skillnet Training Waterford Chamber Skillnet Training Course Title: Diploma in Digital Marketing Duration: 10 Evenings over 10 weeks Trainer: Digital Marketing Institute For the Trainee: Who should attend: The Professional

More information

Professional Diploma. in Digital Marketing. www.digitalmarketinginstitute.ie

Professional Diploma. in Digital Marketing. www.digitalmarketinginstitute.ie 2013 Professional Diploma in Digital Marketing www.digitalmarketinginstitute.ie Contents 2013 Professional Diploma in Digital Marketing 1. Introduction 2. Who is This Course For? 3. What Will You Learn?

More information

Masters. in Digital Marketing. www.digitalmarketinginstitute.com

Masters. in Digital Marketing. www.digitalmarketinginstitute.com Masters in Digital Marketing www.digitalmarketinginstitute.com Contents Masters in Digital Marketing 1. Welcome 2. Course overview 3. Course content 4. Course assessment 5. Digital Qualifications Roadmap

More information

SMM Brochure. #discoverdigital

SMM Brochure. #discoverdigital SMM Brochure Certification in Facebook Marketing Certification in Twitter Marketing Certification in LinkedIn marketing Professional Diploma in Social Media Marketing Online Mode Classroom Mode #discoverdigital

More information

Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO)

Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Module 3: Search Engine Marketing (PPC) Module 4: Email Marketing

More information

Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing Digital Marketing Brochure Professional Diploma in Digital Marketing Online Mode Classroom Mode #discoverdigital www.digitalhogwarts.com Contents 1. Welcome 2. Course structure 3. Course content 4. Course

More information

Professional Diploma in Mobile gmarketing

Professional Diploma in Mobile gmarketing Professional Diploma in Mobile gmarketing Irrawaddy College are delighted to bring a new an exciting Diploma in Mobile Marketing. This new programme is industry designed, practitioner led accredited programme.

More information

DMI ME. Professional Diploma in Digital Marketing. www.dmime.com phone: +971 4 454 0364 marketing@dmime.com. DIGITAL MARKETING INSTITUTE Middle East

DMI ME. Professional Diploma in Digital Marketing. www.dmime.com phone: +971 4 454 0364 marketing@dmime.com. DIGITAL MARKETING INSTITUTE Middle East DMI ME DIGITAL MARKETING INSTITUTE Middle East Professional Diploma in Digital Marketing www.dmime.com phone: +971 4 454 0364 marketing@dmime.com Professional Diploma in Digital Marketing Introduction

More information

Web Marketing and PR Online Marketing

Web Marketing and PR Online Marketing coursemonster.com/uk Web Marketing and PR Online Marketing View training dates» Overview This training course is the perfect starting place for online marketing novices or business owners wanting to know

More information

Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058

Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Advance Diploma in Digital Course Module SEO (On Page & Off Page) SMO (Facebook, YouTube, Twitter, Pinterest) Google AdWords (Pay Per Click) Mobile

More information

Level 3 Diploma in Social Media for Business - 7513

Level 3 Diploma in Social Media for Business - 7513 Objectives By the end of this - City and Guilds flagship professional social media qualification - you will have a professional level, practical and theoretical knowledge of the use of social media for

More information

CAM DIPLOMA IN DIGITAL MARKETING (MOBILE)

CAM DIPLOMA IN DIGITAL MARKETING (MOBILE) ONLINE LONDON CAM DIPLOMA IN MARKETING (MOBILE) A practical introduction to good practice in mobile marketing The direct study centre of CAM DIPLOMA IN MARKETING (MOBILE) i OUR PROFESSIONAL QUALIFICATIONS:

More information

Guide: Social Media Metrics in Government

Guide: Social Media Metrics in Government Guide: Social Media Metrics in Government Guide: Social Media Metrics in Government Why Social Media Metrics Matter to Your Agency In a digital strategy, nearly anything can be measured, compiled and analyzed.

More information

Postgraduate Diploma in Social Media Studies. Awarded by University of California Irvine Extension

Postgraduate Diploma in Social Media Studies. Awarded by University of California Irvine Extension Postgraduate Diploma in Social Media Studies Awarded by University of California Irvine Extension 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma University

More information

DISCOVER MORE ON DIGITALMARKETINGINSTITUTE.COM

DISCOVER MORE ON DIGITALMARKETINGINSTITUTE.COM Introduction The digital economy is thriving at an overwhelming rate, which has had a positive impact on job availability and career progression within the industry. Digital is driving revenue. Its reputation

More information

Position description. Digital Communications Specialist. About Redkite. Primary purpose

Position description. Digital Communications Specialist. About Redkite. Primary purpose Position description Digital Communications Specialist About Redkite Redkite is a leading national charity which provides essential support to children, teenagers and young adults (up to 24 years), and

More information

POSITIONING STATEMENT

POSITIONING STATEMENT www.click.co.uk HELLO@click.co.uk POSITIONING STATEMENT CLICK CONSULT LTD WILLOW HOUSE, HOOTON ROAD, HOOTON, CHESHIRE, CH66 7NZ www.click.co.uk 0845 205 0292 @clickconsultltd facebook.com/clickconsult

More information

ongo Job Title: Digital Marketing Officer Department: PR & Marketing Team: Digital Services Team Grade: 7

ongo Job Title: Digital Marketing Officer Department: PR & Marketing Team: Digital Services Team Grade: 7 ongo Job Title: Digital Marketing Officer Department: PR & Marketing Team: Digital Services Team Grade: 7 Overall Purpose of Job Your job is to be the digital expert within our PR & Marketing team, driving

More information

Planning Your Digital Marketing Campaign Keith Feighery

Planning Your Digital Marketing Campaign Keith Feighery Digital Marketing Institute.ie Planning Your Digital Marketing Campaign Keith Feighery http://bit.ly/equineconference Session Outline Understanding the Digital Marketing Landscape Components of a Digital

More information

THE COMMUNITY MANAGER PROGRAMME BROCHURE

THE COMMUNITY MANAGER PROGRAMME BROCHURE digital mums THE COMMUNITY MANAGER PROGRAMME BROCHURE About Digital Mums Digital Mums are a new kind of social media solution. We take the natural talents and skills of mothers, add some innovative social

More information

Guide Boosting sales through online marketing

Guide Boosting sales through online marketing Guide Boosting sales through online marketing Boosting sales through online marketing E-commerce has never been more important for UK business. Online sales now account for 10% of all retail spending in

More information

Executive Diploma in Digital Marketing

Executive Diploma in Digital Marketing Executive Diploma in Digital Marketing Achieve More We encourage our students to challenge their thinking, to extend their boundaries, to strive for excellence. We create a positive environment where ambition

More information

WHITE PAPER Turning Insight Into Action. The Journey to Social Media Intelligence

WHITE PAPER Turning Insight Into Action. The Journey to Social Media Intelligence WHITE PAPER Turning Insight Into Action The Journey to Social Media Intelligence Turning Insight Into Action The Journey to Social Media Intelligence From Data to Decisions Social media generates an enormous

More information

We are a Performance and Innovation Digital Company.

We are a Performance and Innovation Digital Company. WHO We are a Performance and Innovation Digital Company. Overmind is a Full Service Digital Agency that will change the way your company currently sells its products, buys advertising, engages and shares

More information

Welcome to Irish Times Training in association with Irish Hotels Federation

Welcome to Irish Times Training in association with Irish Hotels Federation Welcome to Irish Times Training in association with Irish Hotels Federation Aine Dilleen Key Account Manager Irish Times Training 24-28 Tara Street, Dublin 2 (01) 472 7101 (01) 472 7111 adilleen@irishtimes.com

More information

ROLE PROFILE & PERSON SPECIFICATION JOB TITLE SOCIAL MEDIA MANAGER

ROLE PROFILE & PERSON SPECIFICATION JOB TITLE SOCIAL MEDIA MANAGER Page 1 of 5 ROLE PROFILE & PERSON SPECIFICATION JOB TITLE SOCIAL MEDIA MANAGER 1. RESPONSIBLE TO: Senior Marketing Manager (tbc) 2. RESPONSIBLE FOR : Deploy all B2C / B2B social media marketing (building

More information

Social Media Specialized Studies

Social Media Specialized Studies Business and Management Social Media Specialized Studies Accelerate Your Career extension.uci.edu/sm University of California, Irvine Extension s professional certificate and specialized studies programs

More information

What You Need to Know Before Distributing Your Infographic

What You Need to Know Before Distributing Your Infographic What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site

VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site Getting the Word Out Getting the news out to your existing customers is the easiest way to start to market the courses and if your customers

More information

2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN

2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN 2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN TABLE OF CONTENTS 3 4 7 8 9 BLOG SOCIAL NETWORKS ONLINE VIDEO PHOTO SHARING SITES PRESENTATION SHARING First Things First Before you get started on your social media

More information

COLLEGE AFRICA GROUP

COLLEGE AFRICA GROUP COLLEGE AFRICA GROUP MICT SETA accredited ACC/2011/07/066 Est. October 2003 College Africa Group - YouTube and Video Marketing Certification Training Choose a career in YouTube and Video Marketing Certification

More information

digital mums THE Strategic Social Media Manager Programme COURSE BROCHURE

digital mums THE Strategic Social Media Manager Programme COURSE BROCHURE digital mums THE Strategic Social Media Manager Programme COURSE BROCHURE About Digital Mums Digital Mums are a new kind of social media solution. We take the natural talents and skills of mums, add some

More information

INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives

INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives NET NATIVES HISTORY & SERVICES Welcome to our report on using data to analyse the behaviour of people

More information

DIGITAL AND SOCIAL MEDIA TRAINING WORKSHOPS

DIGITAL AND SOCIAL MEDIA TRAINING WORKSHOPS DIGITAL AND SOCIAL MEDIA TRAINING WORKSHOPS WELCOME Over the past five years we ve helped scores of clients including Queen s University Belfast, Allstate NI and The Arts Council of Northern Ireland, upskill

More information

We are a DIGITAL EXPERIENCE AGENCY

We are a DIGITAL EXPERIENCE AGENCY We are a DIGITAL EXPERIENCE AGENCY WHO WE ARE DICE LONDON IS A DIGITAL EXPERIENCE AGENCY We work with businesses in all sectors but with a particular speciality in the real money gaming industry. We offer

More information

Social Media and Career Development: Secrets to Success Presented by: Joseph M. Catrino, Assistant Dean for Career Development in the School of

Social Media and Career Development: Secrets to Success Presented by: Joseph M. Catrino, Assistant Dean for Career Development in the School of Social Media and Career Development: Secrets to Success Presented by: Joseph M. Catrino, Assistant Dean for Career Development in the School of Communications at Quinnipiac University Quinnipiac University

More information

Social Media Boot Camp

Social Media Boot Camp Social Media Boot Camp Eğitim Tipi ve Süresi: 3 Days VILT 3 Day VILT Social Media Boot Camp Discover the many ways social media can promote your business and increase sales. Even for seasoned marketing

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

Social Media Marketing for Hospitality Industry. 9th - 10th Feb 2014 Dubai, U.A.E Towers Rotana Hotel

Social Media Marketing for Hospitality Industry. 9th - 10th Feb 2014 Dubai, U.A.E Towers Rotana Hotel Social Media Marketing for Hospitality Industry 9th - 10th Feb 2014 Dubai, U.A.E Towers Rotana Hotel Training Overview This session has a unique social media approach, for professionals in the hospitality

More information

Anytime - Anywhere ARE YOU THE NEXT MARKETING ADVISER. Digital Marketing Program

Anytime - Anywhere ARE YOU THE NEXT MARKETING ADVISER. Digital Marketing Program Anytime - Anywhere ARE YOU THE NEXT MARKETING ADVISER Digital Marketing Program Introduction Welcome to Scandlearn s Digital marketing program Start: 6 July 2015 End: 29 June 2016 Digital Marketing as

More information

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0 = Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major

More information

Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL. Visit www.simplymeasured.com or call 855-530-6040

Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL. Visit www.simplymeasured.com or call 855-530-6040 Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL Visit or call 855-530-6040 Measure all your social media channels in one place Analyze the performance of your social profiles with

More information

Digital Marketing Services. Increasing Your Digital Footprint

Digital Marketing Services. Increasing Your Digital Footprint Digital Marketing Services Increasing Your Digital Footprint IMS Marketing at a Glance ABOUT US Established in 2006, IMS Marketing is Ireland s only dedicated technical marketing company. Our specialist

More information

NuWave Commerce SEO & Social Media Packages

NuWave Commerce SEO & Social Media Packages NuWave Commerce SEO & Social Media Packages nuwave commerce is uniquely positioned NuWave Commerce is uniquely positioned to offer SEO and Social Media Management services unlike most others. Companies

More information

Search Engine Marketing(SEM)

Search Engine Marketing(SEM) Search Engine Marketing(SEM) Module 1 Website Analysis Competition Analysis About Internet Marketing Scope & Career Opportunities Basics Of HTML & Website Development Platforms Module 2. Search Engine

More information

The IDM Professional Diploma in Digital Marketing (Online)

The IDM Professional Diploma in Digital Marketing (Online) The IDM Professional Diploma in Digital Marketing (Online) Contents Why choose the IDM (Institute of Direct and Digital Marketing)? 2 Do you have what it takes? 12 What is the IDM Professional Diploma

More information

Digital Marketing Training Institute

Digital Marketing Training Institute Our USP Live Training Expert Faculty Personalized Training Post Training Support Trusted Institute 5+ Years Experience Flexible Batches Certified Trainers Digital Marketing Training Institute Mumbai Branch:

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining. ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more

More information

SEO and Google Analytics. Tips for getting the most out of your website

SEO and Google Analytics. Tips for getting the most out of your website SEO and Google Analytics Tips for getting the most out of your website Katherine Grace Director, Industry Specialist Over 17 years owning & running businesses Author for the HIA magazine & Business Franchise

More information

Marketing in the 21 st Century Syllabus

Marketing in the 21 st Century Syllabus Marketing in the 21 st Century Syllabus Spring 2015 UCSB Extension Instructor: Amber Wallace Many factors affect marketing in the 21 st century, including changing technologies, globalization, deregulation,

More information

Your introduction to marketing qualifications with Home Learning College

Your introduction to marketing qualifications with Home Learning College Your introduction to marketing qualifications with Home Learning College Shabnam Sadjady Home Learning College student CAM Diploma in Digital Marketing 1 Introduction Thank you for considering Home Learning

More information

CAM DIPLOMA IN DIGITAL MARKETING (METRICS AND ANALYTICS)

CAM DIPLOMA IN DIGITAL MARKETING (METRICS AND ANALYTICS) CAM DIPLOMA IN MARKETING (METRICS AND ANALYTICS) Understand and exploit the opportunities available through analysis of your digital activities and the monitoring of your social media channels ONLINE LONDON

More information

Online and Social Media Marketing Certificate Program. Syllabus

Online and Social Media Marketing Certificate Program. Syllabus Online and Social Media Marketing Certificate Program Syllabus Instructor: Karen Porter The Online Marketing and Social Media Certificate program is designed to give its students a practical education

More information

Guide to Digital Marketing for Business-To-Business (B2B)!

Guide to Digital Marketing for Business-To-Business (B2B)! o2markit consulting ltd Guide to Digital Marketing for Business-To-Business (B2B) A brief guide aimed at small business or start-up executives who are not Marketing professionals but who need to understand

More information

July 2015 December 2015 Workshops

July 2015 December 2015 Workshops Search Engine Optimisation Number per year 2015(Up to max 4) One Day Programme 09/07/2015 08/09/2015 12/11/2015 Search engine optimisation is a fundamental part of an Online Internet marketing strategy.

More information

Google Product. Google Module 1

Google Product. Google Module 1 Google Product Overview Google Module 1 Google product overview The Google range of products offer a series of useful digital marketing tools for any business. The clear goal for all businesses when considering

More information

Online Donor Acquisition and Retention Course

Online Donor Acquisition and Retention Course Online Donor Acquisition and Retention Course Beginner Donor Acquisition Module 1a-c Introduction to Donor Acquisition What happens when someone shows up at your website? Key Performance Indicators: What

More information

Social Media Management

Social Media Management Social Media Management Stand out from the crowd from just 250.00 per month How can social media increase sales? Provide One-to-One Contact Social media can help create relationships between customers

More information

Full Website Analysis

Full Website Analysis Full Website Analysis A Website Analysis tests over 200 indicators that search engines use to analyze your website before ranking it. Items such as hosting, website structure, index-ability, META information,

More information

SOCIAL MEDIA MARKETING & MORE

SOCIAL MEDIA MARKETING & MORE TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background

More information

Top 4 Ways Social Media is Helping to Reshape Marketing

Top 4 Ways Social Media is Helping to Reshape Marketing Top 4 Ways Social Media is Helping to Reshape Marketing How implementing social media into your business strategy can position your brand for the better Inside, you ll find information on: The ever-changing

More information

Social media importance in Businesses

Social media importance in Businesses Social media importance in Businesses Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media

More information

Social Media Marketing Master Class. 20th - 21st Nov 2013, Dubai, UAE

Social Media Marketing Master Class. 20th - 21st Nov 2013, Dubai, UAE Social Media Marketing Master Class 20th - 21st Nov 2013, Dubai, UAE Social Media Marketing Master Class OVERVIEW: Learn to Maximize Your Business and Sales Potential through Twitter, Facebook, Youtube,

More information

Title/Description/Keywords & Various Other Meta Tags Development

Title/Description/Keywords & Various Other Meta Tags Development Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,

More information

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social

More information

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct

More information

Social media Content Coordinator (online marketing manager)

Social media Content Coordinator (online marketing manager) Social media Content Coordinator (online marketing manager) We serve private, non profits and governmental agencies. We are seeking to grow our digital media department as well as the company s digital

More information

American Wear. Business Overview/Executive Summary

American Wear. Business Overview/Executive Summary American Wear Business Overview/Executive Summary American Wear is a British company that supplies American clothing to the UK market. Research has proven that most people in the UK tend to prefer the

More information

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,

More information

Social Media Management

Social Media Management Social Media Management Successful social media marketing is about authentic interaction that inspires advocacy for your products and services, yielding trusted recommendations that are more effective

More information

However, there has still been one serious limitation until now.

However, there has still been one serious limitation until now. INTRODUCTION Social Media is now the dominant communication platform for just about everyone especially home buyers. The traffic they create is in the billions of hits per day and any agent/broker who

More information

Level 3 Certificate ITQ Social Media

Level 3 Certificate ITQ Social Media Level 3 Certificate ITQ Social Media If you wish to develop your use of Social Media to market your product and services to the best advantage, then why not achieve ITQ Social Media? ITQ Social Media is

More information

Social Media Statement

Social Media Statement Social Media Statement Social media is changing the way our society interacts and engages in conversation and dialogue. It has become an important and influential communication channel for the University.

More information

3. To manage search engine optimisation to ensure that the College website performs well in search rankings and has a strong online brand presence.

3. To manage search engine optimisation to ensure that the College website performs well in search rankings and has a strong online brand presence. JOB DESCRIPTION POST: Web Designer GRADE: Scale 6 RESPONSIBLE TO: Marketing & Communications Manager KEY PURPOSE: To manage, maintain and develop the College s website and online digital channels and to

More information

Social Media Marketing Course Outline

Social Media Marketing Course Outline Social Media Marketing Course Outline Taught by real professionals/ teachers who guide you through every topic step by step. You can now avoid all the frustration and disappointment that comes when trying

More information

BEGINNERS GUIDE TO USING. AdWords GOOGLE ADWORDS. www.cabbagetree.co.nz

BEGINNERS GUIDE TO USING. AdWords GOOGLE ADWORDS. www.cabbagetree.co.nz BEGINNERS GUIDE TO USING AdWords GOOGLE ADWORDS www.cabbagetree.co.nz GOOGLE ADWORDS OVERVIEW Google AdWords is a great tool for driving traic to your site. It can be a cost eective solution for online

More information

Entrepreneurship /Skill Development On. Digital Marketing

Entrepreneurship /Skill Development On. Digital Marketing Entrepreneurship /Skill Development On Digital Marketing Digital Marketing Activities List of Organic Activities: SEO (Search Engine Optimization) SMO (Social Media Optimization) Email Marketing List of

More information

The number of email messages opened on smartphones and tablet PCs has gone up 80% in the past six months.

The number of email messages opened on smartphones and tablet PCs has gone up 80% in the past six months. DIPLOMA IN INTERNET MARKETING JOIN THE INTERNET REVOLUTION AS A LEADER AND NOT AS A FOLLOWER PIMS PANACHE INTERNET MARKETING SCHOOL The Internet needs no introduction today. Its power and potential is

More information

Conversion Rate Optimisation Guide

Conversion Rate Optimisation Guide Conversion Rate Optimisation Guide Improve the lead generation performance of your website - Conversion Rate Optimisation in a B2B environment Why read this guide? Work out how much revenue CRO could increase

More information

WEB-GAIN INTERNET ESSENTIALS FOR SMALL TOURISM ENTERPRISES. Version 2.0

WEB-GAIN INTERNET ESSENTIALS FOR SMALL TOURISM ENTERPRISES. Version 2.0 WEB-GAIN INTERNET ESSENTIALS FOR SMALL TOURISM ENTERPRISES Version 2.0 19 April 2012 Workshop Content Branding for a small business Domain names The principles of excellent website design Content Management

More information

The Social Media Guide For Small Businesses

The Social Media Guide For Small Businesses The Social Media Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To Social Media

More information

SOCIAL INFLUENCER MARKETING THE WHAT, WHY AND HOW IN B2B MARKETING. // SOCIAL INFLUENCER MARKETING1

SOCIAL INFLUENCER MARKETING THE WHAT, WHY AND HOW IN B2B MARKETING. // SOCIAL INFLUENCER MARKETING1 SOCIAL INFLUENCER MARKETING THE WHAT, WHY AND HOW IN B2B MARKETING. 1 2 WHAT 3 Social Influencer Marketing The Content Marketing Institute defines influencers as: People who have an established credibility

More information

Why Digital Marketing?

Why Digital Marketing? Why Digital Marketing? Why Digital Marketing is Important? One of the biggest advantages of having a digital presence is the ease of access you offer consumers. Websites can work wonders for businesses

More information

Manu Marketing. Boutique marketing services. Web Development & SEO Social Media Marketing Video Production Mobile Applications

Manu Marketing. Boutique marketing services. Web Development & SEO Social Media Marketing Video Production Mobile Applications Boutique marketing services List of services To stay competitive in today s market you need a website that will work for your business to keep your audience informed and connected to your message. Manu

More information

Certified Digital Marketing Professional VS-1217

Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional Certified Digital Marketing Professional Certification Code VS-1217 Vskills certification for Digital Marketing

More information

Introduction. The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message.

Introduction. The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message. Introduction The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message. Overarching Strategy Generating interest with relevant content

More information