Multichannel Campaign Management Market by Software, by Service, by End Users, Vertical and Region - Market Forecasts and Analysis ( )

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1 Brochure More information from Multichannel Campaign Management Market by Software, by Service, by End Users, Vertical and Region - Market Forecasts and Analysis ( ) Description: Multichannel Campaign Management Market by Software, by Service (Consulting, Training and Support, System Implementation and Integration), by End Users (Advertisers, Publishers, Enterprise), Vertical and Region - Market Forecasts and Analysis ( ) The increase in data through different communication channels such as mobile, call centers, s and websites has driven the multichannel campaign management (MCM) market. The rise in customer expectations for real-time view about cross-channel advertisement and one-to-one personalized experiences with brands drive the demand for innovative marketing campaigns. Digital marketing solutions providers are focusing on this fundamental move by helping marketers to take benefit of digital channels by offering innovative multichannel campaign management solutions. Multichannel campaign management solutions offer marketers to plan, strategize, execute and supervise the extensive marketing campaigns and achieve precise results with customer segmentation and targeting. The market research report segments the multichannel campaign management market by deployment, services, end-users and industry verticals. The report analyses prominent industry verticals such as retail, BFSI, pharmaceuticals and healthcare, transportation, travel and tourism, telecommunication and IT, media and entertainment, and other verticals. The market shows tremendous growth potential in retail, telecom and IT, BFSI and other major industries. The research report includes key market drivers, the current global trends adopted for multichannel campaign management market, market size of the industry, and the forecasts for the market segments and upcoming technologies. The report further analyzes the future growth potential of multichannel campaign management market in the marketing sector, the competitive analysis of major market players, the opportunities prevailing before the multichannel campaign management solution companies, and the best market practices. The report gives a comprehensive study about the current global market and their in-depth analysis with respect to regional market space, revenue flows, future prospects, and evolving industry verticals. The report encompasses the business potentials of regions such as North America (NA), Europe, Asia-Pacific (APAC), Latin America (LA), and Middle East and Africa (MEA). The major global multichannel campaign management solutions providers included in the report are IBM Corporation, Oracle, SAP AG, SAS Institute, Adobe Systems, Infor, Marketo, Adobe Systems, Salesforce.com and Teradata. Contents: 1 Introduction 1.1 Objectives of the Study 1.2 Report Description 1.3 Markets Covered 1.4 Stakeholders 1.5 Market Scope 2 Research Methodology 2.1 Market Size Estimation 2.2 Market Share Estimation Key Data Taken From Secondary Sources Key Data From Primary Sources Key Industry Insights Assumptions 3 Multichannel Campaign Management Market: Executive Summary 4 Premium Insights 4.1 Attractive Market Opportunities in MCM Market 4.2 MCM Market : Software Deployment Type

2 4.3 MCM Market Across Various Regions 4.4 Life Cycle Analysis, By Geography 5 Multichannel Campaign Management Market: Overview 5.1 Introduction 5.2 Evolution 5.3 Market Segmentation Multichannel Campaign Management Market MCM Market By Deployment MCM Market By Service MCM Market By End User MCM Market By Vertical 5.4 Market Dynamics Drivers Network and Technological Advancements Growing Trends in Digital Marketing Smart Mobility Restraints Complexities in Multichannel Campaigns Customer Privacy Concerns Opportunities Proximity Marketing Customer-Centric Solutions Challenges Competitive Rivalry 6 Multichannel Campaign Management Market: Industry Trends 6.1 Value Chain Analysis 6.2 Porter s Five forces Analysis Threat From New Entrants Threat of Substitutes Bargaining Power of Suppliers Bargaining Power of Buyers Intensity of Competitive Rivalry 7 Multichannel Campaign Management Market By Software 8 Multichannel Campaign Management: Market By Deployment Type 8.1 Introduction 8.2 Cloud 8.3 On-Premise 9 Multichannel Campaign Management Market By Services 9.1 Introduction 9.2 Consulting Services 9.3 Training and Support 9.4 System Implementation and Integration 10 Multichannel Campaign Management Market By End Users 10.1 Introduction 10.2 Advertisers 10.3 Publishers 10.4 Enterprises 11 Multichannel Campaign Management Market By Verticals 11.1 Introduction 11.2 BFSI 11.3 Retail 11.4 Pharmaceuticals and Healthcare 11.5 Travel and Tourism 11.6 Transportation 11.7 Media and Entertainment 11.8 Telecommunication and It

3 11.9 Others MCM Others Market, By Services, ($Million) 12 Geographical Analysis 12.1 Introduction MCM, By Region 12.2 North America Services Market Deployment Platform Market 12.3 Europe Services Market Deployment Platform Market 12.4 APAC Services Market Deployment Platform Market 12.5 MEA Services Market Deployment Platform Market 12.6 Latin America Services Market Deployment Platform Market 13 Competitive Landscape 13.1 Overview 13.2 Competitive Situation and Trends New Product Development Agreements, Partnerships & Collaborations Mergers and Acquisitions 14 Company Profiles 14.1 Introduction 14.2 Adobe Systems Business Overview Products & Services Key Strategies Recent Developments SWOT Analysis MNM View 14.3 Experian Business Overview Products & Services Key Strategies Recent Developments MNM View 14.4 IBM Business Overview Products & Services Key Strategies Recent Developments SWOT Analysis MNM View 14.5 Infor Business Overview Products & Services Key Strategies Recent Developments MNM View 14.6 Marketo Business Overview Products & Services Key Strategies Recent Developments MNM View 14.7 Oracle

4 Business Overview Products & Services Key Strategies Recent Developments SWOT Analysis MNM View 14.8 Salesforce.Com, Inc Business Overview Products & Services Key Strategies Recent Developments MNM View 14.9 SAP AG Business Overview Products & Services Key Strategies Recent Developments SWOT Analysis MNM View SAS Institute, Inc Business Overview Products & Services Key Strategies Recent Developments MNM View Teradata Business Overview Products & Services Key Strategies Recent Developments SWOT Analysis MNM View 15 Appendix 15.1 Discussion Guide 15.2 Introducing RT: Real-Time Market Intelligence 15.3 Available Customizations 15.4 Related Reports List of Tables (78 Tables) Table 1 MCM Market: Assumptions Table 2 Digital Marketing is Propelling the Growth of the MCM Market Table 3 Privacy Concerns is Restraining the Growth of the MCM Market Table 4 Proximity Marketing is Fuelling the Future of the MCM Market Table 5 Competitive Rivalry is Challenging the Growth of the MCM Market Table 6 Multichannel Campaign Management: Market, By Software, ($Million) Table 7 Multichannel Campaign Management Software Market, By Verticals, 2014 & 2019, Y-O-Y (%) Table 8 Multichannel Campaign Management Software Market, By Region, ($Million) Table 9 MCM Software Market, By Region, 2014 & 2019, Y-O-Y (%) Table 10 MCM Market, By Deployment Type, ($Million) Table 11 MCM Cloud Market, By End Users, ($Million) Table 12 MCM Cloud Market, By End Users, 2014 & 2019, Y-O-Y (%) Table 13 MCM Cloud Market, By Verticals, ($Million) Table 14 Multichannel Campaign Management Cloud Market, By Verticals, 2014 & 2019, Y-O-Y (%) Table 15 MCM on-premise Market, By End Users, ($Million) Table 16 MCM on-premises Market, By End Users, 2014 & 2019, Y-O-Y (%) Table 17 MCM on-premise Market, By Verticals, ($Million) Table 18 MCM on-premises Market, By Verticals, 2014 & 2019, Y-O-Y (%) Table 19 MCM Market, By Services, ($Million) Table 20 MCM Consulting Market, By Deployment Type, ($Million) Table 21 MCM Consulting Market, By Deployment Type, 2014 & 2019, Y-O-Y (%)

5 Table 22 MCM Consulting Market, By End Users, ($Million) Table 23 MCM Consulting Market, By End Users, 2014 & 2019, Y-O-Y (%) Table 24 MCM Training and Support Market, By Deployment Type, ($Million) Table 25 MCM Training and Support Market, By Deployment Type, 2014 & 2019, Y-O-Y (%) Table 26 MCM Training and Support Market, By End Users, ($Million) Table 27 MCM Training and Support Market, By End Users, 2014 & 2019, Y-O-Y (%) Table 28 Multichannel Campaign Management System Implementation and Integration Market, By Deployment Type, ($Million) Table 29 MCM System Implementation and Integration Market, By Deployment Type, 2014 & 2019, Y-O-Y (%) Table 30 MCM System Implementation and Integration Market, By End Users, ($Million) Table 31 MCM System Implementation and Integration Market, By End Users, 2014 & 2019, Y-O-Y (%) Table 32 MCM Market, By End Users, ($Million) Table 33 MCM Advertisers Market, By Region, ($Million) Table 34 MCM Advertisers Market, By Region, 2014 & 2019, Y-O-Y (%) Table 35 MCM Publishers Market, By Region, ($Million) Table 36 MCM Publishers Market, By Region, 2014 & 2019, Y-O-Y (%) Table 37 Multichannel Campaign Management Enterprises Market, By Region, ($Million) Table 38 MCM Enterprises Market, By Region, 2014 & 2019, Y-O-Y (%) Table 39 MCM Market, By Verticals, ($Million) Table 40 MCM BFSI Market, By Services, ($Million) Table 41 MCM BFSI Market, By Services, 2014 & 2019, Y-O-Y (%) Table 42 MCM Retail Market, By Services, ($Million) Table 43 MCM Retail Market, By Services, 2014 & 2019, Y-O-Y (%) Table 44 MCM Pharmaceuticals and Healthcare Market, By Services, ($Million) Table 45 MCM Pharmaceuticals and Healthcare Market, By Services, , Y-O-Y (%) Table 46 MCM Travel and Tourism Market, By Services, ($Million) Table 47 MCM Travel and Tourism Market, By Services, , Y-O-Y (%) Table 48 MCM Transportation Market, By Services, ($Million) Table 49 Multichannel Campaign Management Transportation Market, By Services, , Y-O-Y (%) Table 50 MCM Media and Entertainment Market, By Services, ($Million) Table 51 MCM Media and Entertainment Market, By Services, , Y-O-Y (%) Table 52 MCM Telecommunication and It Market, By Services, ($Million) Table 53 MCM Telecommunication and It Market, By Services, , Y-O-Y (%) Table 54 MCM Others Market, By Services, , Y-O-Y (%) Table 55 Multichannel Campaign Management, By Region, ($Million) Table 56 NA, Market, By Services, ($Million) Table 57 NA, Market, By Services, 2014 & 2019, Y-O-Y (%) Table 58 NA, Market, By Deployment Platform, ($Million) Table 59 NA, Market, By Deployment Type, 2014 & 2019, Y-O-Y (%) Table 60 Europe, Market, By Services, ($Million) Table 61 Europe, Market, By Services, 2014 & 2019, Y-O-Y (%) Table 62 Europe, Market, By Deployment Platform, ($Million) Table 63 Europe, Market, By Deployment Type, 2014 & 2019, Y-O-Y (%) Table 64 APAC, Market, By Services, ($Million) Table 65 APAC, Market, By Services, 2014 & 2019, Y-O-Y (%) Table 66 APAC, Market, By Deployment Platform, ($Million) Table 67 APAC, Market, By Deployment Type, 2014 & 2019, Y-O-Y (%) Table 68 MEA, Market, By Services, ($Million) Table 69 MEA, Market, By Services, 2014 & 2019, Y-O-Y (%) Table 70 MEA, Market, By Deployment Platform, ($Million) Table 71 MEA, Market, By Deployment Type, 2014 & 2019, Y-O-Y (%) Table 72 LA, Market, By Services, ($Million) Table 73 LA, Market, By Services, 2014 & 2019, Y-O-Y (%) Table 74 LA, Market, By Deployment Platform, ($Million) Table 75 LA, Market, By Deployment Type, 2014 & 2019, Y-O-Y (%) Table 76 New Product Developments, Table 77 Agreements, Partnerships, Collaborations, and Joint Ventures, Table 78 Mergers and Acquisitions, List of Figures (77 Figures) Figure 1 Multichannel Campaign Management: Market Stakeholders

6 Figure 2 Multichannel Campaign Management : Research Methodology Figure 3 Market Size Estimation Methodology: Bottom-Up Approach Figure 4 Market Size Estimation Methodology: Top-Down Approach Figure 5 MCM Market: By Software and Service, 2014 Figure 6 MCM Market Snapshot (2014 Vs 2019): Software Market is Expected to Increase Two Times in the Next 5 Years Figure 7 Attractive Market Opportunities in MCM Figure 8 Cloud Deployment is Expected to Grow At A Faster Rate Than on-premises Deployment Figure 9 MCM Market Share, 2014 Figure 10 Latin American Market Soon to Enter Exponential Growth Phase in Coming Years Figure 11 Evolution of MCM Figure 12 Multichannel Campaign Management Market Segmentation Figure 13 Multichannel Campaign Management Market Segmentation: By Deployment Figure 14 MCM Market Segmentation: By Service Figure 15 MCM Market Segmentation: By End User Figure 16 MCM Market Segmentation: By Vertical Figure 17 The Need for Digital Marketing Will Spur the Demand of MCM Solutioins Figure 18 Value Chain Analysis (2014): Major Value is Added During the Product Development Phase Figure 19 Porter s Five forces Analysis MCM Market Figure 20 MCM Software Market, By Verticals Figure 21 MCM Software Market, By Region Figure 22 Multichannel Campaign Management Market, By Deployment Type Figure 23 MCM Cloud Market, By End Users Figure 24 MCM Cloud Market, By Verticals Figure 25 MCM on-premises, By End Users Figure 26 Mm on-premises Market, By Verticals Figure 27 The Multichannel Campaign Management Market, By Services Figure 28 MCM Consulting Market, By Deployment Type Figure 29 MCM Consulting Market, By End Users Figure 30 MCM Training and Support Market, By Deployment Type Figure 31 MCM Training and Support Market, By End Users Figure 32 MCM System Implementation and integration Market, By Deployment Type Figure 33 MCM System Implementation and Integration Market, By End Users Figure 34 MCM Market, By End Users Figure 35 MCM End Users, By Software Figure 36 MCM Advertisers Market, By End Users Figure 37 MCM Publishers Market, By Region Figure 38 MCM Enterprises Market, By End Users Figure 39 MCM Market is Dominated By Retail Figure 40 MCM BFSI Market, By Services Figure 41 MCM Retail Market, By Services Figure 42 MCM Pharmaceuticals and Healthcare Market, By Services Figure 43 MCM Travel and tourism Market, Byservices Figure 44 MCM Transportation Market, By Services Figure 45 MCM Media and Entertainment, By Services Figure 46 MCM Telecommunication and It, By Services Figure 47 MCM Others Market, By Services Figure 48 The MEA is Expected to Grow With the Maximum Cagr, Owing to the Increades Adoption of MCM Software Platform in Developing Economies Figure 49 NA Region, By Deployment Type Figure 50 NA Region, By Services Figure 51 Europe Region, By Deployment Type Figure 52 Europe Region, By Services Figure 53 APAC Region, By Deployment Type Figure 54 APAC Region, By Deployment Type Figure 55 MEA Region, By Deployment Type Figure 56 MEA Market, By Services Figure 57 LA Market, By Deployment Type Figure 58 LA Market, By Services Figure 59 Companies Adopted Agreements, Partnerships, Collaborations, & Joint Ventures As the Key Growth Strategy Over the Last Four Years Figure 60 SAP AG and Oracle Grew At the Fastest Rate Between Figure 61 Battle for Market Share: Mergers and Acquisitions Was the Key Strategy

7 Figure 62 Geographic Revenue Mix of Top 5 Market Players Figure 63 Adobe Systems: Business Overview Figure 64 SWOT Analysis Figure 65 Experian: Business Overview Figure 66 IBM: Business Overview Figure 67 SWOT Analysis Figure 68 Infor: Business Overview Figure 69 Marketo: Business Overview Figure 70 Oracle: Business Overview Figure 71 SWOT Analysis Figure 72 Salesforce.Com, Inc.: Business Overview Figure 73 SAP AG: Business Overview Figure 74 SWOT Analysis Figure 75 SAS Institute: Business Overview Figure 76 Teradata: Business Overview Figure 77 SWOT Analysis Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland.

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