Global Direct-to-Home (DTH) Markets, 5 th Edition

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1 Global Direct-to-Home (DTH) Markets, 5 th Edition Report Briefing

2 Report Description NSR s Global Direct-to-Home (DTH) Markets, 5th Edition provides an industry-leading assessment of key trends, drivers, and restraints facing the DTH satellite TV market. The study focuses on the DTH satellite TV market through a region-by-region analysis of leading questions facing the industry: Which regions present growth opportunities for Satellite Operators, DTH Platforms, and DTH Equipment Providers? How will Digital Terrestrial Technology (DTT) and Over-the-top (OTT) services impact the DTH Industry s bottom line? Can low ARPU subscribers increase the bottom line in the long run? NEW in this Edition: DTH Subscribers per Satellite Operator Satellite Operator DTH Channel Market Share Satellite Operator Leased Transponder Market share Regions Covered in this Report: North America Central America and Caribbean South America Western Europe Central Europe and Russia Middle East and North Africa Sub-Saharan Africa East Asia South Asia Southeast Asia Going beyond the headlines, the report continues NSR s leading analysis of critical industry benchmarks, such as: TV Households & DTH Subscriber figures from Regional SAC, ARPU, and Subscription Revenues for DTH Platforms through 2021 SD, HD, 3D Channels & Transponder Demand Trends & Forecasts to 2021

3 Global Direct to Home Channels, by Resolution 2011 SD Channels 78% HD Channels 22% 3D Channels 0.1% Source: NSR With over 20,000 SD, HD, and 3D channels delivered by over 100 DTH platforms in all corners of the world, content providers continue to demand higher programming fees, economic conditions stagnate in much of the world, and free offerings both online and over the air remain an everpresent threat. In the face of these threats, DTH platforms continue to show positive signs of growth by increasing lease agreements with satellite operators, growing subscriber bases, and rolling out new, innovative technology. Together with these factors, NSR s Global Direct-to-Home (DTH) Markets, 5th Edition report gives readers a complete picture of the DTH marketplace. NSR s Global Direct-to-Home (DTH) Markets, 5th Edition provides a global perspective, with detailed region-centric analysis. Building on NSR s previous experience, the 5th Edition provides new segmentation and analysis from the satellite operator perspective, providing a complete space-to-ground coverage of the global satellite television marketplace. The report uses NSR s Bottom-Line approach to sift through the latest developments in the DTH market, to give reader s qualitative analysis, backed by quantitative figures, to understand the current and future direction of this significant component of the satellite communications sector.

4 Key Features Global Direct-to-Home (DTH) Satellite Markets, 5th Edition- Report Segmentation Source: NSR

5 Who Should Purchase this Report: National, Regional, and Global Satellite Operators Direct-to-Home Service Providers Direct-to-Home Equipment Manufacturers Over-the-Top Service Providers Telcos providing Triple-Play and Quad-Play services Television Channels and Broadcasters Regulators and Policy makers Teleport Operators Banks and Investors A Complete Analytical Perspective Elements of this study include: Complete report document segmented by analysis on all regions, players, market opportunity and demand trends An Excel file containing all data and graphs so the client can easily use this work as a basis for their own internal market projections A summary PowerPoint file containing a summary of all report findings and data.

6 Report Summary NSR s Global Direct-to-Home (DTH) Markets study, in its 5 th Edition, continues to track the major developments and questions facing the DTH industry: Which regions present growth opportunities for satellite operators, DTH platforms, and DTH equipment providers? How will Digital Terrestrial Technology (DTT) and Over-the-top (OTT) services impact the DTH industry s bottom line? Can low ARPU subscribers increase the bottom line in the long run? What impacts will the move to HD have on leasing revenues, channel figures, total subscribers, and ARPUs? Answering these questions, NSR explores the latest developments from every region and every major DTH platform. Combined with qualitative and quantitative information, NSR s Global Direct-to-Home (DTH) Markets, 5 th Edition study provides readers an in-depth look at the data behind the latest developments in the DTH space. Primary Findings Rapid subscriber acquisition programs into lower income brackets have done the most to shape the DTH industry over the past few years. Going forward, this trend will be replaced with the slow roll-out of HD channels, consolidations and market entries, subscriber base building and value-added services maximization, and operating expense minimization. NSR s key findings in NSR s Global Direct-to-Home Markets, 5 th Edition report: 5 New DTH platforms will enter the market in the next 10 years, as consolidation in the near-term is replaced by long term platform creation, with a net gain of 2 platforms. The average number of Channels per DTH Platform will increase from 209 in 2011 to 313 in % of channels in 2021 will be SD, 25% will be HD, and less than 1% will be 3D. UltraHD still remains a long term proposition for the time being. Total subscription revenue will increase from $79.3B in 2011 to $123.0B in North America will account for 48% of total subscription revenues in 2011, but will lower to 39% by 2021 based on growth in the rest of the world. Average profit margins per DTH platform will decrease from 17% in 2011 to 15.8% in 2021, yet profits will increase from $0.23 B to $0.29B.

7 The View from Above North America will dominate total DTH channels, but will lose market share throughout the forecast period, declining from 53% of all DTH channels to 43% of all global channels. North America will still gain the most DTH channels, but Central and Eastern Europe will gain 1,837 channels over the next ten years. Channels or Subscribers? DTH Channels 3,500 3,000 2,500 2,000 1,500 1, Global DTH Channels by Top 11 Orbital Locations, D Channels HD Channels SD Channels Source : NSR EchoStar s and DirecTV s position at 241 Degrees and 250 Degrees carry the most DTH channels in the world, and yet, the majority of channels remain SD-based. In fact, EchoStar and DirecTV account for 5 of the Top 11 DTH Orbital locations. Ciel Satellite s slot at 231 (which provides content exclusively to DishNetwork), fills out the top 6, as North American DTH channels account for the top 6 DTH orbital slots. Only EchoStar s Degrees slot (which provides the bulk of the networks HD capacity) has a large share of HD channels. Eutelsat s 36 Degrees slot is the top commercial DTH orbital location outside of North America with Eutelsat W4 and W7 satellites being key to this position. Ignoring the North American market entirely, Eutelsat appears 4 out of 11 times in terms of top orbital slots. However, simply having some of the most popular DTH orbital locations does not mean one carries the most DTH channels. In fact, SES carries slightly more channels as of 2011 than Eutelsat in the DTH market.

8 30% Satellite Operators in Top 11 Orbital Locations, Channels and Subscribers Market Share, % Chls Subs 20% 15% 10% 5% 0% Source : NSR And yet, channels are only one measure. Eutelsat and SES both beat out DirecTV in terms of coverage of the DTH market when looking from subscriber metrics. Intelsat trails only slightly behind DirecTV, ironically, helped by DirecTV s Latin American and Sky Brazil subsidiaries. Overall, the picture of importance to the DTH market (from the satellite operator s perspective) is more complex than simple channel counts, and when measuring subscribers, a few satellite operators can beat-out the massive channels carried by the dedicated North American DTH satellite fleet.... But What about Revenues? Debates about channels, or subscribers aside, leasing revenues for DTH capacity will rise significantly by Ku-band will continue to dominate, with some potential growth for HTS leasing revenue in Western Europe and Central and Eastern Europe, in addition to North America. C-band continues to remain a niche offering throughout the forecast period. Overall, The View from Above is: DTH platforms are carrying more channels, even with adopting new compression technologies across the globe. Capacity leased for SD channels will gain more than leased capacity for HD channels in almost all regions, except North America, Western Europe, Middle East and North Africa, and East Asia. SD channels continue to generate more revenue than HD or 3D channels for satellite operators, both in gains and in overall number

9 $4,500.0 $3,750.0 Global DTH Total Commercial Leasing Revenue, by Band, HTS Ku band C band $M USD $3,000.0 $2,250.0 $1,500.0 $750.0 $ Source : NSR The View from Below If the battle is for channels, then DISHNetwork can unquestionable call themselves the market leader, regardless who they are comparing themselves against. Notably absent from the picture below are Central or South American platforms. Although they continue to expand their base, and by 2021 the region will add another 13.1 million subscribers, in 2011 the platforms ranked just outside the top 11 at 12, 13, and 15 th position. By 2021, the Top 11 DTH platforms will favor those in the developing markets today India, Central and Eastern Europe, and South America will move to replace DirecTV, Dish Networks, and Sky UK. However, channels and subscribers remain only part of the picture. Total revenues will add $43.7 billion between 2011 and 2021, with gains at the top from DVR subscribers, and gains at the bottom from SD subscribers contributing the most to overall subscription revenue gains.

10 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% DTH Platforms in Top 11 Orbital Locations, Channels & Subscribers Market Share, 2011 Chls Subs Source : NSR $ Global Total DTH Subscription Revenue, $ DVR Sub Revenue HD Sub Revenue SD Sub Revenue $B USD $90.00 $60.00 $30.00 $ Source : NSR

11 Viewing the market through subscription revenues, those same platforms that by 2021 will no longer have the most subscribers will still generate the most revenues. North America, Western Europe, and Southeast Asia will be the top 3 markets for subscription revenues throughout the forecast period. Overall, the view from the bottom is: Except for North America and Western Europe, SD revenues will gain more than HD or DVR revenues on a region-by-region basis. Average channels per platform will continue to increase, with a focus still on SD channels. Bottom Line Bottom line, the largest commercial market for satellite capacity (DTH) continues on a growth path from 2011 to 2021: More channels, more SD content, and more capacity all boost leasing revenues. Low-end subscriber growth and high-end value-added services contribute the most to the global bottom line. Slightly more platforms, but more channels per platform. Slightly worse profit margins, but better overall profits.

12 Table of Contents 1 Executive Summary 1.1 Report Summary 1.2 Primary Findings 1.3 The View from Above 1.4 The View from Below 1.5 Bottom Line 2 Global Market Overview 2.1 Global Trends, Drivers, and Restraints Bottom Line 2.2 DTH Market Subscriber Parameters & Forecasts TV Households DTH Penetration Subscriber Churn Subscriber Net & Gross Additions DTH Platform Count Subscribers per Satellite Operator, Top DTH Financial Forecasts Subscriber ARPU SAC Average Platform Operating Expenses 2.4 DTH Channels Forecasts DTH Channels Average Channels per Platform Satellite Operator Channel Market Share, DTH Transponder Forecasts DTH TPE Utilization Total DTH Leasing Revenue Satellite Operator DTH TPE Market Share, Comparison of DTH 4th and DTH 5th Editions 3 North America 3.1 Regional Trends, Drivers, and Restraints State of the DTH Industry Key Platforms Bottom Line 3.2 DTH Market Subscriber Parameters & Forecasts TV Households DTH Subscribers DTH Penetration Subscriber Churn Subscriber Net & Gross Additions DTH Platform Count Subscribers per Satellite Operator, DTH Financial Forecasts Subscriber ARPU SAC Average Platform Operating Expenses & Subscription Revenues 3.4 DTH Channels Forecasts DTH Channel

13 3.4.2 Average Channels per Platform Satellite Operator Channel Market Share, DTH Transponder Forecasts DTH TPE Utilization Total DTH Leasing Revenue Satellite Operator DTH TPE Market Share, Comparison of DTH 4th and DTH 5th Editions 4 Central America & Caribbean 4.1 Regional Trends, Drivers, and Restraints State of the DTH Industry Key Platforms Bottom Line 4.2 DTH Market Subscriber Parameters & Forecasts TV Households DTH Subscribers DTH Penetration Subscriber Churn Subscriber Net & Gross Additions DTH Platform Count Subscribers per Satellite Operator, DTH Financial Forecasts Subscriber ARPU SAC Forecast Average Platform Operating Expenses & Subscription Revenues 4.4 DTH Channels Forecasts DTH Channels Average Channels per Platform Satellite Operator Channel Market Share, DTH Transponder Forecasts DTH TPE Utilization Total DTH Leasing Revenue Satellite Operator DTH TPE Market Share, Comparison of DTH 4th and DTH 5th Editions 5 South America 5.1 Regional Trends, Drivers, and Restraints State of the DTH Industry Key Platforms Bottom Line 5.2 DTH Market Subscriber Parameters & Forecasts TV Households DTH Subscribers DTH Penetration Subscriber Churn Subscriber Net & Gross Additions DTH Platform Count Subscribers per Satellite Operator, DTH Financial Forecasts Subscriber ARPU SAC Forecast Average Platform Operating Expenses & Subscription Revenues 5.4 DTH Channels Forecasts DTH Channels Average Channels per Platform

14 5.4.3 Satellite Operator Channel Market Share, DTH Transponder Forecasts DTH TPE Utilization Total DTH Leasing Revenue Satellite Operator DTH TPE Market Share, Comparison of DTH 4th and DTH 5th Editions 6 Western Europe 6.1 Regional Trends, Drivers, and Restraints State of the DTH Industry Key Platforms Bottom Line 6.2 DTH Market Subscriber Parameters & Forecasts TV Households DTH Subscribers DTH Penetration Subscriber Churn Subscriber Net & Gross Additions DTH Platform Count Subscribers per Satellite Operator, DTH Financial Forecasts Subscriber ARPU SAC Forecast Average Platform Operating Expenses & Subscription Revenues 6.4 DTH Channels Forecasts DTH Channels Average Channels per Platform Satellite Operator Channel Market Share, DTH Transponder Forecasts DTH TPE Utilization Total DTH Leasing Revenue Satellite Operator DTH TPE Market Share, Comparison of DTH 4th and DTH 5th Editions 7 Central & Eastern Europe 7.1 Regional Trends, Drivers, and Restraints State of the DTH Industry Key Platforms Bottom Line 7.2 DTH Market Subscriber Parameters & Forecasts TV Households DTH Subscribers DTH Penetration Subscriber Churn Subscriber Net & Gross Additions DTH Platform Count Subscribers per Satellite Operator, DTH Financial Forecasts Subscriber ARPU SAC Average Platform Operating Expenses & Subscription Revenues 7.4 DTH Channels Forecasts DTH Channels Average Channels per Platform Satellite Operator Channel Market Share, 2011

15 7.5 DTH Transponder Forecasts DTH TPE Utilization Total DTH Leasing Revenue Satellite Operator DTH TPE Market Share, Comparison of DTH 4th and DTH 5th Editions 8 Middle East & North Africa 8.1 Regional Trends, Drivers, and Restraints State of the DTH Industry Key Platforms Bottom Line 8.2 DTH Market Subscriber Parameters & Forecasts TV Households DTH Subscribers DTH Penetration Subscriber Churn Subscriber Net & Gross Additions DTH Platform Count Subscribers per Satellite Operator, DTH Financial Forecasts Subscriber ARPU SAC Average Platform Operating Expenses & Subscription Revenues 8.4 DTH Channels Forecasts DTH Channels Average Channels per Platform Satellite Operator Channel Market Share, DTH Transponder Forecasts DTH TPE Utilization Total DTH Leasing Revenue Satellite Operator DTH TPE Market Share, Comparison of DTH 4th and DTH 5th Editions 9 Sub-Saharan Africa 9.1 Regional Trends, Drivers, and Restraints State of the DTH Industry Key Platforms Bottom Line 9.2 DTH Market Subscriber Parameters & Forecasts TV Households DTH Subscribers DTH Penetration Subscriber Churn Subscriber Net & Gross Additions DTH Platform Count Subscribers per Satellite Operator, DTH Financial Forecasts Subscriber ARPU SAC Average Platform Operating Expenses & Subscription Revenues 9.4 DTH Channels Forecasts DTH Channels Average Channels per Platform Satellite Operator Channel Market Share, DTH Transponder Forecasts

16 9.5.1 DTH TPE Utilization Total DTH Leasing Revenue Satellite Operator DTH TPE Market Share, Comparison of DTH 4th and DTH 5th Editions 10 East Asia 10.1 Regional Trends, Drivers, and Restraints State of the DTH Industry Key Platforms Bottom Line 10.2 DTH Market Subscriber Parameters & Forecasts TV Households DTH Subscribers DTH Penetration Subscriber Churn Subscriber Net & Gross Additions DTH Platform Count Subscribers per Satellite Operator, DTH Financial Forecasts Subscriber ARPU SAC Average Platform Operating Expenses & Subscription Revenues 10.4 DTH Channels Forecasts DTH Channels Average Channels per Platform Satellite Operator Channel Market Share, DTH Transponder Forecasts DTH TPE Utilization Total DTH Leasing Revenue Satellite Operator DTH TPE Market Share, Comparison of DTH 4th and DTH 5th Editions 11 South Asia 11.1 Regional Trends, Drivers, and Restraints State of the DTH Industry Key Platforms Bottom Line 11.2 DTH Market Subscriber Parameters & Forecasts TV Households DTH Subscribers DTH Penetration Subscriber Churn Subscriber Net & Gross Additions DTH Platform Count Subscribers per Satellite Operator, DTH Financial Forecasts Subscriber ARPU SAC Average Platform Operating Expenses & Subscription Revenues 11.4 DTH Channels Forecasts DTH Channels Average Channels per Platform Satellite Operator Channel Market Share, DTH Transponder Forecasts DTH TPE Utilization

17 Total DTH Leasing Revenue Satellite Operator DTH TPE Market Share, Comparison of DTH 4th and DTH 5th Editions 12 Southeast Asia 12.1 Regional Trends, Drivers, and Restraints State of the DTH Industry Key Platforms Bottom Line 12.2 DTH Market Subscriber Parameters & Forecasts TV Households DTH Subscribers DTH Penetration Subscriber Churn Subscriber Net & Gross Additions DTH Platform Count Subscribers per Satellite Operator, DTH Financial Forecasts Subscriber ARPU SAC Average Platform Operating Expenses & Subscription Revenues 12.4 DTH Channels Forecasts DTH Channels Average Channels per Platform Satellite Operator Channel Market Share, DTH Transponder Forecasts DTH TPE Utilization Total DTH Leasing Revenue Satellite Operator DTH TPE Market Share, Comparison of DTH 4th and DTH 5th Editions Annex. Forecast Methodology A.1 General Approach A.2 Updates to Methodology A.3 Regional Definitions A.4 Variable Definitions, Equations, & Sources

18 List of Exhibits Chapter 1 Ex. 1.1 Global DTH Channels by Top 11 Orbital Locations, 2011 Ex. 1.2 Satellite Operators in Top 11 Orbital Locations, Channels & Subscribers Market Share, 2011 Ex. 1.3 Global DTH Total Commercial Leasing Revenue, by Band Ex. 1.4 DTH Platforms in Top 11 Orbital Locations, Channels & Subscribers Market Share, 2011 Ex. 1.5 Global Total DTH Subscription Revenue, Chapter 2 Ex. 2.1 Global TV Households, Ex. 2.2 Global DTH Subscribers, by Type Ex. 2.3 Global DTH Penetration, Ex. 2.4 Global DTH Subscriber Churn, Ex. 2.5 Global DTH Subscriber Gross Additions, Ex. 2.6 Global DTH Platform Count, Ex. 2.7 Global DTH Subscribers by Satellite Operator, Top 10, 2011 Ex. 2.8 Global DTH ARPU, by Subscriber Type, Ex. 2.9 Global Average Subscriber Acquisition Costs, Ex Global Average Platform Operating Expenses & Subscription Revenues, Ex Global DTH SD Channels, by Band, Ex Global DTH HD Channels, by Band, Ex Global DTH 3D Channels, by Band, Ex Global Average DTH Channels per Platform, Ex Global DTH Channels by Satellite Operator, Top 10, 2011 Ex Global C-band DTH TPEs, Ex Global Ku-band DTH TPES, Ex Global HTS DTH Bandwidth Demand, Ex Global Ded. Ku-band DTH TPEs, Ex Global Ded. Ka-band DTH TPEs, Ex Global DTH Total Commercial Leasing Revenue, by Band, Ex Global DTH Leased TPEs by Satellite Operator, Top 10, 2011 Ex Global Total DTH Subscribers, DTH4 vs. DTH5 Ex Global Total DTH Subscription Revenue, DTH4 vs. DTH5 Chapter 3 Ex. 3.1 North American DTH Platforms Considered Ex. 3.2 Platform Subscriber Market Share USA Ex. 3.3 North America TV Households, Ex. 3.4 North America DTH Subscribers, by Type Ex. 3.5 North America DTH Penetration, Ex. 3.6 North America Subscriber Churn, Ex. 3.7 North America DTH Subscriber Gross Additions, Ex. 3.8 North America DTH Subscribers by Satellite Operator, 2011 Ex. 3.9 North America DTH ARPU, by Subscriber Type, Ex North America Average Subscriber Acquisition Costs, Ex North America Average Platform Operating Expenses & Subscription Revenues, Ex North America DTH SD Channels, by Band, Ex North America DTH HD Channels, by Band, Ex North America DTH 3D Channels, by Band,

19 Ex North America Average DTH Channels per Platform, Ex North America DTH Channels by Satellite Operator, 2011 Ex North America Ku-band DTH TPES, Ex North America HTS DTH Bandwidth Demand, Ex North America Ded. Ku-band DTH TPEs, Ex North America Ded. Ka-band DTH TPEs, Ex North America DTH Total Commercial Leasing Revenue, by Band, Ex North America DTH Leased TPEs by Satellite Operator, 2011 Ex North America Total DTH Subscribers, DTH4 vs. DTH5 Ex North America Average Channels per Platform, DTH4 vs. DTH5 Ex North America Total DTH Subscription Revenues, DTH4 vs. DTH5 Chapter 4 Ex. 4.1 Central America and Caribbean Market DTH Platforms Considered, 2011 Ex. 4.2 Mexico Subscriber Market Share, 2011 Ex. 4.3 Central America & Caribbean TV Households, Ex. 4.4 Central America & Caribbean DTH Subscribers, by Type Ex. 4.5 Central America & Caribbean DTH Penetration, Ex. 4.6 Central America & Caribbean DTH Subscriber Churn, Ex. 4.7 Central America & Caribbean DTH Subscriber Gross Additions, Ex. 4.8 Central America & Caribbean DTH Platform Count, Ex. 4.9 Central America & Caribbean DTH Subscribers by Satellite Operator, 2011 Ex Central America & Caribbean DTH ARPU, by Subscriber Type, Ex Central America & Caribbean Average Subscriber Acquisition Costs, Ex Central America & Caribbean Average Platform Operating Expenses & Subscription Revenues, Ex Central America & Caribbean Ku-band DTH Channels, Ex Central America & Caribbean Average DTH Channels per Platform, Ex Central America & Caribbean DTH Channels by Satellite Operator, 2011 Ex Central America & Caribbean Ku-band DTH TPEs, Ex Central America & Caribbean DTH Total Commercial Leasing Revenue, by Band, Ex Central America & Caribbean DTH Leased TPEs by Satellite Operator, 2011 Ex Central America & Caribbean Total DTH Subscribers, DTH4 vs. DTH5 Ex Central America & Caribbean DTH Subscription Revenue, DTH4 vs. DTH5 Chapter 5 Ex. 5.1 South American Market DTH Platforms Considered, 2011 Ex. 5.2 Brazil Subscriber Market Share, 2011 Ex. 5.3 South America TV Households, Ex. 5.4 South America DTH Subscribers, by Type Ex. 5.5 South America DTH Penetration, Ex. 5.6 South America DTH Subscriber Churn, Ex. 5.7 South America Global DTH Subscriber Gross Additions, Ex. 5.8 South America Global DTH Platform Count, Ex. 5.9 South America DTH Subscribers by Satellite Operator, 2011 Ex South America DTH ARPU, by Subscriber Type, Ex South America Average Subscriber Acquisition Costs, Ex South America Average Platform Operating Expenses & Subscription Revenues, Ex South America Ku-band DTH Channels, Ex South America Average DTH Channels per Platform, Ex South America DTH Channels by Satellite Operator, 2011 Ex South America Ku-band DTH TPEs, Ex South America DTH Total Commercial Leasing Revenue, by Band, Ex South America DTH Leased TPEs by Satellite Operator, 2011

20 Ex South America Total DTH Subscribers, DTH4 vs. DTH5 Ex South America DTH Subscription Revenue, DTH4 vs. DTH5 Chapter 6 Ex. 6.1 Western Europe DTH Platforms Considered Ex. 6.2 Western Europe Subscriber Market Share Top 4 DTH Platforms, 2011 Ex. 6.3 Western Europe TV Households, Ex. 6.4 Western Europe DTH Subscribers, by Type Ex. 6.5 Western Europe DTH Penetration, Ex. 6.6 Western Europe DTH Subscriber Churn, Ex. 6.7 Western Europe DTH Subscriber Gross Additions, Ex. 6.8 Western Europe DTH Subscribers by Satellite Operator, 2011 Ex. 6.9 Western Europe DTH ARPU, by Subscriber Type, Ex Western Europe Average Subscriber Acquisition Costs, Ex Western Europe Average Platform Operating Expenses & Subscription Revenues, Ex Western Europe DTH SD Channels, by Band, Ex Western Europe DTH HD Channels, by Band, Ex Western Europe DTH 3D Channels, by Band, Ex Western Europe Average DTH Channels per Platform, Ex Western Europe DTH Channels by Satellite Operator, 2011 Ex Western Europe Ku-band DTH TPEs, Ex Western Europe HTS DTH Bandwidth Demand, Ex Western Europe DTH Total Commercial Leasing Revenue, by Band, Ex Western Europe DTH Leased TPEs by Satellite Operator, 2011 Ex Western Europe Total DTH Subscribers, DTH4 vs. DTH5 Ex Western Europe DTH Subscription Revenue, DTH4 vs. DTH5 Chapter 7 Ex. 7.1 Central & Eastern Europe DTH Platforms Considered Ex. 7.2 Central & Eastern Europe Subscriber Market Share, Key Platforms 2011 Ex. 7.3 Central & Eastern Europe TV Households, Ex. 7.4 Central & Eastern Europe DTH Subscribers, by Type Ex. 7.5 Central & Eastern Europe DTH Penetration, Ex. 7.6 Central & Eastern Europe DTH Subscriber Churn, Ex. 7.7 Central & Eastern Europe DTH Subscriber Gross Additions, Ex. 7.8 Central & Eastern Europe DTH Platform Count, Ex. 7.9 Central & Eastern Europe DTH Subscribers by Satellite Operator, 2011 Ex Central & Eastern Europe DTH ARPU, by Subscriber Type, Ex Central & Eastern Europe Average Subscriber Acquisition Costs, Ex Central & Eastern Europe Average Platform Operating Expenses & Subscription Revenues, Ex Central & Eastern Europe DTH SD Channels, by Band, Ex Central & Eastern Europe DTH HD Channels, by Band, Ex Central & Eastern Europe DTH 3D Channels, by Band, Ex Central & Eastern Europe Average DTH Channels per Platform, Ex Central & Eastern Europe DTH Channels by Satellite Operator, 2011 Ex Central & Eastern Europe Ku-band DTH TPEs, Ex Central & Eastern Europe HTS DTH Bandwidth Demand, Ex Central & Eastern Europe DTH Total Commercial Leasing Revenue, by Band, Ex Central & Eastern Europe DTH Leased TPEs by Satellite Operator, 2011 Ex Central & Eastern Europe Total DTH Subscribers, DTH4 vs. DTH5 Ex Central & Eastern Europe DTH Subscription Revenue, DTH4 vs. DTH5

21 Chapter 8 Ex. 8.1 Middle East & North Africa DTH Platforms Considered Ex. 8.2 Middle East & North Africa Subscriber Market Share, 2011 Ex. 8.3 Middle East & North Africa TV Households, Ex. 8.4 Middle East & North Africa DTH Subscribers, by Type Ex. 8.5 Middle East & North Africa DTH Penetration, Ex. 8.6 Middle East & North Africa DTH Subscriber Churn, Ex. 8.7 Middle East & North Africa DTH Subscriber Gross Additions, Ex. 8.8 Middle East & North Africa DTH Subscribers by Satellite Operator, 2011 Ex. 8.9 Middle East & North Africa DTH ARPU, by Subscriber Type, Ex Middle East & North Africa Average Subscriber Acquisition Costs, Ex Middle East & North Africa Average Platform Operating Expenses & Subscription Revenues, Ex Middle East & North Africa Ku-band DTH Channels, Ex Middle East & North Africa Average DTH Channels per Platform, Ex Middle East & North Africa DTH Channels by Satellite Operator, 2011 Ex Middle East & North Africa Ku-band DTH TPEs, Ex Middle East & North Africa DTH Total Commercial Leasing Revenue, by Band, Ex Middle East & North Africa DTH Leased TPEs by Satellite Operator, 2011 Ex Middle East & North Africa Total DTH Subscribers, DTH4 vs. DTH5 Ex Middle East & North Africa DTH Subscription Revenue, DTH4 vs. DTH5 Chapter 9 Ex. 9.1 Sub-Saharan Africa DTH Platforms Considered Ex. 9.2 Sub-Saharan Africa Subscriber Market Share Top 3 Platforms, 2011 Ex. 9.3 Sub-Saharan Africa TV Households, Ex. 9.4 Sub-Saharan Africa DTH Subscribers, by Type Ex. 9.5 Sub-Saharan Africa DTH Penetration, Ex. 9.6 Sub-Saharan Africa DTH Subscriber Churn, Ex. 9.7 Sub-Saharan Africa DTH Subscriber Gross Additions, Ex. 9.8 Sub-Saharan Africa DTH Platform Count, Ex. 9.9 Sub-Saharan Africa DTH Subscribers by Satellite Operator, 2011 Ex Sub-Saharan Africa DTH ARPU, by Subscriber Type, Ex Sub-Saharan Africa Average Subscriber Acquisition Costs, Ex Sub-Saharan Africa Average Platform Operating Expenses & Subscription Revenues, Ex Sub-Saharan Africa Ku-band DTH Channels, Ex Sub-Saharan Africa Average DTH Channels per Platform, Ex Sub-Saharan Africa Channels by Satellite Operator, 2011 Ex Sub-Saharan Africa Ku-band DTH TPEs, Ex Sub-Saharan Africa DTH Total Commercial Leasing Revenue, by Band, Ex Sub-Saharan Africa DTH Leased TPEs by Satellite Operator, 2011 Ex Sub-Saharan Africa Total DTH Subscribers, DTH4 vs. DTH5 Ex Sub-Saharan Africa DTH Subscription Revenue, DTH4 vs. DTH5 Chapter 10 Ex East Asia DTH Platforms Considered Ex East Asia Subscriber Market Share - Top 3 Platforms, 2011 Ex East Asia TV Households, Ex East Asia DTH Subscribers, by Type Ex East Asia DTH Penetration, Ex East Asia DTH Subscriber Churn, Ex East Asia DTH Subscriber Gross Additions, Ex East Asia DTH Subscribers by Satellite Operator, 2011 Ex East Asia DTH ARPU, by Subscriber Type,

22 Ex East Asia Average Subscriber Acquisition Costs, Ex East Asia Average Platform Operating Expenses & Subscription Revenues, Ex East Asia Ku-band DTH Channels, Ex East Asia Average DTH Channels per Platform, Ex East Asia DTH Channels by Satellite Operator, 2011 Ex East Asia Ku-band DTH TPEs, Ex East Asia DTH Total Commercial Leasing Revenue, by Band, Ex East Asia DTH Leased TPEs by Satellite Operator, 2011 Ex East Asia Total DTH Subscribers, DTH4 vs. DTH5 Ex East Asia DTH Subscription Revenue, DTH4 vs. DTH5 Chapter 11 Ex South Asia DTH Platforms Considered Ex South Asia Subscriber Market Share - Top 4, 2011 Ex South Asia TV Households, Ex South Asia DTH Subscribers, by Type Ex South Asia DTH Penetration, Ex South Asia DTH Subscriber Churn, Ex South Asia DTH Subscriber Gross Additions, Ex South Asia DTH Platform Count, Ex South Asia DTH Subscribers by Satellite Operators Top 10, 2011 Ex South Asia DTH ARPU, by Subscriber Type, Ex South Asia Average Subscriber Acquisition Costs, Ex South Asia Average Platform Operating Expenses & Subscription Revenues, Ex South Asia Ku-band DTH Channels, Ex South Asia Average DTH Channels per Platform, Ex South Asia DTH Channels by Satellite Operator, 2011 Ex South Asia Ku-band DTH TPEs, Ex South Asia DTH Total Commercial Leasing Revenue, by Band, Ex South Asia DTH Leased TPEs by Satellite Operator, 2011 Ex South Asia Total DTH Subscribers, DTH4 vs. DTH5 Ex South Asia Total DTH Subscription Revenue, DTH4 vs. DTH5 Chapter 12 Ex Southeast Asia DTH Platforms Considered Ex Southeast Asia Top 3 Platforms, Subscriber Market Share, 2011 Ex Southeast Asia TV Households, Ex Southeast Asia DTH Subscribers, by Type Ex Southeast Asia DTH Penetration, Ex Southeast Asia DTH Subscriber Churn, Ex Southeast Asia DTH Subscriber Gross Additions, Ex Southeast Asia DTH Platform Count, Ex Southeast Asia DTH Subscribers by Satellite Operator, 2011 Ex Southeast Asia DTH ARPU, by Subscriber Type, Ex Southeast Asia Average Subscriber Acquisition Costs, Ex Southeast Asia Average Platform Operating Expenses & Subscription Revenues, Ex Southeast Asia DTH SD Channels, Ex Southeast Asia DTH HD Channels, by Band, Ex Southeast Asia DTH 3D Channels, by Band, Ex Southeast Asia Average DTH Channels per Platform, Ex Southeast Asia DTH Channels by Satellite Operator, 2011 Ex Southeast Asia C-band DTH TPEs, Ex Southeast Asia Ku-band DTH TPEs,

23 Ex Southeast Asia DTH Total Commercial Leasing Revenue, by Band, Ex SEA DTH TPEs by Satellite Operator, 2011 Ex Southeast Asia Total DTH Subscribers, DTH4 vs. DTH5 Ex Southeast Asia Total DTH Subscription Revenue, DTH4 vs. DTH5 Appendix Ex. A.1 Global Direct-to-Home (DTH) Markets, 5th Ed. Forecast Parameters Ex. A.2 General Forecast Methodology Ex. A.3 Table of Regional Definitions Ex. A.4 Table of DTH Subscriber Parameters Ex. A.5 Table of DTH Financial Parameters Ex. A.6 Table of DTH Channel Parameters Ex. A.7 Table of DTH Capacity Parameters Ex. A.8 Table of DTH Platforms Considered by Region

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