MOBILE AND INTERACTIVE MARKETING, IT FOR CONVERGENCE INTERNET MARKETING & ebusiness MANAGEMENT

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1 MOBILE AND INTERACTIVE MARKETING, IT FOR CONVERGENCE INTERNET MARKETING & ebusiness MANAGEMENT LLP ERASMUS INTENSIVE PROGRAMME (IP)

2 MOBILE AND INTERACTIVE MARKETING, IT FOR CONVERGENCE INTERNET MARKETING & ebusiness MANAGEMENT 2 LLP ERASMUS INTENSIVE PROGRAMME (IP) Sunday 11 April Arrival of participants Monday 12 April Welcome to Tampere University of Applied Sciences auditorium Mr. Markku Lahtinen, Lic.Tech. A3-27, 3 rd floor President of Tampere University of Applied Sciences International Affairs of TAMK Ms Kirsi Tolvanen, Head of International Services Introduction to the IP Ms. Pirkko Varis, Head of Marketing Studies, Coordinator of the IP TAMK Virrat, Finland, Upper Tampere Region and Virrat Students of the option Marketing and International Business, TAMK Virrat, Introduction to workshops The coordinators of the workshops Participants of the IP a short presentation All teams Lunch and walking tour in Tampere city centre Orientation to Tampere business area and team activities Departure for Virrat Dinner in the main building of Youth and Holiday Centre Marttinen Tuesday 13 April Library Toriseva room Tampere University of Applied Sciences & TAMK Virrat Pirkko Varis, Head of Marketing Studies, TAMK Virrat Internet, Mobile and Social Media in Marketing of Trade Fairs and Exhibitions Students of the option Marketing and International Business TAMK Virrat,

3 Customer Relationship Management (CRM) and the New Economy Drs. Dirk van der Laan Teamleader Marketing Intelligence, Coordinator Internship Windesheim University of Applied Sciences, School of Business and Economics, the Netherlands D cinematography the theory behind stereo perception / camera work and how to create 3D imagery Phillip Doyle Lecturer in Interactive Multimedia and New Media Broadcasting Institute of Technology Tralee, Ireland Lunch in the main building of TAMK Virrat The future of media and advertisements Gábor Bányai Budapest Business School, Hungary The Internet and Marketing Communications Mr. Michael Ward, Director of International Recruitment University of Salford, Salford Business School, UK Presentation techniques IMC Fachhochschule Krems IMC University of Applied Sciences Krems, Austria Workshops Internet marketing, integrated marketing communications & CRM Session 1: C279 Group A: 3D cinematography stereo perception / camera work and how to create 3D imagery Phillip Doyle Lecturer in Interactive Multimedia and New Media Broadcasting Institute of Technology Tralee, Ireland library Toriseva Group B: Website of Hyvölä House Pirkko Varis, Head of Marketing Studies & Trevor Twyman, Lecturer Workshop 2: C278 Workshop 3: A306 IMC Fachhochschule Krems IMC University of Applied Sciences Krems, Austria Prof. Dr. Uwe Grossmann Dortmund University of Applied Sciences and Arts, Faculty of Business Administration, Germany

4 Workshop 4: A125 Prof. Dr. Jürgen Sieck HTW Hochschule für Technik und Wirtschaft Berlin University of Applied Sciences, Germany Dinner in the main building of the Youth and Holiday Centre Marttinen Student party and karaoke Wednesday 14 April Strengths and weaknesses of electronic word-of-mouth marketing in online environments Janne Pirttiniemi Student of the option Marketing and International Business, TAMK Virrat, Student presentations Students of HTW Berlin, Germany Renewable energies and environmental engineering at HTW Berlin iphone Apps A new Chance for Print Media? iphone Application Development - Chances, Traps and Best Practices With modern technologies recapturing the past how to bring young people to a museum Prof Dr. Jürgen Sieck Hochschule für Technik und Wirtschaft Berlin - University of Applied Sciences, Germany Lunch in the main building of TAMK, Virrat Workshops Internet marketing, integrated marketing communications & CRM Session 2: library Toriseva Group A: Website of Hyvölä House Pirkko Varis, Head of Marketing Studies & Trevor Twyman, Lecturer C279 Group B: 3D cinematography stereo perception / camera work and how to create 3D imagery Phillip Doyle Lecturer in Interactive Multimedia and New Media Broadcasting Institute of Technology Tralee, Ireland Session 3 - Group A and B: library Toriseva Multicultural teams and cross-cultural communication Pirkko Varis, Head of Marketing Studies

5 Workshop 2: C IMC Fachhochschule Krems IMC University of Applied Sciences Krems, Austria 5 On Wednesday 14 April workshop 2 group has the session: C279 3D cinematography stereo perception / camera work and how to create 3D imagery Phillip Doyle Lecturer in Interactive Multimedia and New Media Broadcasting Institute of Technology Tralee, Ireland Workshop 3: A306 Workshop 4: A125 Prof. Dr. Uwe Grossmann Dortmund University of Applied Sciences and Arts, Faculty of Business Administration, Germany Prof. Dr. Jürgen Sieck HTW Hochschule für Technik und Wirtschaft Berlin University of Applied Sciences, Germany Dinner in the main building of the Youth and Holiday Centre Marttinen Student party Thursday 15 April Library, Toriseva room Smart Metering - Technology, Economics and Mobile Applications Prof. Dr. Uwe Grossmann Dortmund University of Applied Sciences and Arts, Business Faculty, Germany Presentation on FH Dortmund Development of a Multiplayer Game for Mobile Devices Students of FH Dortmund Business Models and Marketing on Internet Prof. Rimantas Gatautis Lunch in the main building of TAMK Virrat A visit to Hyvölä House Internet and interactive marketing of Hyvölä House, a SME in tourism and travel business. The programme is organised by Mr. Ari Hyvölä.

6 Friday 16 April 6 Library Toriseva room Presentation on Dennis Gabor College Content management in higher education based on modern web technologies Students of Dennis Gabor College, Hungary Presentation on FH Nordhausen Interactive University Marketing with Social Communities Students of FH Nordhausen University of Applied Sciences, Germany The Entrepreneur in the Era of E-Business Prof. Jörg Wagner, Präsident Fachhochschule Nordhausen University of Applied Sciences, Germany Impact of culture to the content of websites Ms. Elena Vitkauskaitė, Kaunas University of Technology, Lithuania Lunch in the main building of TAMK Virrat Workshops Internet marketing, integrated marketing communications & CRM library Toriseva Session 4: Impact of culture to the content of websites Ms. Elena Vitkauskaitė, Kaunas University of Technology, Lithuania Workshop 2: C278 Workshop 3: A306 Workshop 4: A125 IMC Fachhochschule Krems IMC University of Applied Sciences Krems, Austria Prof. Dr. Uwe Grossmann, FH Dortmund, Germany Prof. Dr. Jürgen Sieck HTW Hochschule für Technik und Wirtschaft Berlin University of Applied Sciences, Germany Dinner in the main building of the Youth and Holiday Centre Marttinen

7 Saturday 17 April The visit to Ähtäri tourism centre and the zoo. Internet marketing of Ähtäri tourism services and web marketing of the zoo as part of marketing communications mix Lunch All workshop teams B252 Workshop 2: C278 Workshop 3: A306 Workshop 4: A125 Internet marketing, integrated marketing communications & CRM Pirkko Varis, Head of Marketing Studies IMC Fachhochschule Krems Coordinated by the students of FH Dortmund, Germany and Phillip Doyle, Lecturer in Interactive Multimedia and New Media Broadcasting, Institute of Technology Tralee, Ireland Coordinated by the students of HTW Hochschule für Technik und Wirtschaft Berlin University of Applied Sciences, Germany & students of IT Tralee, Ireland Dinner in the main building of the Youth and Holiday Centre Marttinen Student party Sunday 18 April All workshop teams Lunch B252 Workshop 2: C278 Workshop 3: A306 Internet marketing, integrated marketing communications & CRM Pirkko Varis, Head of Marketing Studies IMC Fachhochschule Krems Coordinated by the students of FH Dortmund, Germany and Phillip Doyle, Lecturer in Interactive Multimedia and New Media Broadcasting, Institute of Technology Tralee, Ireland

8 Workshop 4: A125 8 Coordinated by the students of HTW Hochschule für Technik und Wirtschaft Berlin University of Applied Sciences, Germany & students of IT Tralee, Ireland Dinner in the main building of the Youth and Holiday Centre Marttinen Monday 19 April Library Toriseva room Presentation on Corvinus University of Budapest and Hungary iwiw, a Hungarian Community website Students of Corvinus University of Budapest, Hungary Online marketing Dr. Tamás D. Szabó, Media Expert at the Hungarian Telekom Plc. Visiting lecturer at the Corvinus University of Budapest Presentation on International Business School at Vilnius University Ben Schneiderman s Eight Golden Rules of Web Design Students of International Business School at Vilnius University, Lithuania Presentation on Kaunas University of Technology Blogging value for Business Students of Kaunas University of Technology, Lithuania Information on current issues Pirkko Varis, the coordinator of the IP Lunch in the main building of TAMK Virrat Presentation on Institute of Technology Tralee, Ireland Social Networking effect on TV and Radio Students of IT Tralee, Ireland Apple - History, Marketing & e-business George Vlachos, Georgia Kalampoki & Vasiliki Tarousa Erasmus students from T.E.I. of Larissa, Greece Presentation on University of Salford, Salford Business School, UK Workshops Incorporating New Media Communications into Politics Students of the University of Salford, Salford Business School, UK

9 librarytoriseva Workshop 2: C278 Workshop 3: A306 Internet marketing, integrated marketing communications & CRM Session 5: Website of Hyvölä House Pirkko Varis, Head of Marketing Studies IMC Fachhochschule Krems IMC University of Applied Sciences Krems, Austria Coordinated by the students of FH Dortmund, Germany and Phillip Doyle, Lecturer in Interactive Multimedia and New Media Broadcasting, Institute of Technology Tralee, Ireland 9 Workshop 4: A125 Coordinated by the students of HTW Hochschule für Technik und Wirtschaft Berlin University of Applied Sciences, Germany & students of IT Tralee, Ireland Dinner in the main building of Youth and Holiday Centre Marttinen Tuesday 20 April Library Toriseva room IMC FH Krems & our projects Students of IMC Fachhochschule Krems IMC University of Applied Sciences Krems, Austria Social Media in Marketing Natalie Schmitz, Christin Exner, Elisa Carrara, Michela Rivetti, Claire Picou Erasmus students from Fontys University of Applied Sciences, Venlo, the Netherlands, FH Dortmund, Germany, Università degli Studi di Torino, Italy and IPAG, Paris, France An application for the apple mobile phone Students of Windesheim University of Applied Sciences, the Netherlands T.E.I. of Larissa and the Department of Project Management Project Management Students of T.E.I. of Larissa, Greece Lunch in the main building of TAMK Virrat IPAG Business School The Mediterranean Marketing Students of IPAG, Nice, France

10 Presentation on Bulgaria, Veliko Turnovo and St. Cyril and St. Methodius University of Veliko Turnovo, Bulgaria Students of St. Cyril and St. Methodius University of Veliko Turnovo, Bulgaria Presentation Workshops Presentation on International University College, Bulgaria Marketing Campaign of Bulgaria Students of International University College, Bulgaria David Varro, University of Szeged, Hungary Final sessions of workshops and preparation for workshop presentations to take place on 21 April. Workshop 2 room C278 a special programme Workshop 3 room A306 Workshop 4 A125 mac room Internet marketing, integrated marketing communications & CRM library Toriseva Session 6: a special programme Workshop presentation Pirkko Varis, Head of Marketing Studies & Trevor Twyman, Lecturer Dinner in the main building of Youth and Holiday Centre Marttinen Wednesday 21 April Presentations: all workshop groups 1-4 Closing the IP Certificates Questionnaires and evaluation forms Lunch in the main building of TAMK Virrat Walk tour to music and video studios of TAMK Virrat Reports, writing articles, selection of pictures for the website etc Dinner in the main building of Youth and Holiday Centre Marttinen Farewell party Thursday 22 April Departure of participants

11 WORKSHOPS 11 Internet marketing, integrated marketing communications & CRM Session 1: Group A: 3D cinematography stereo perception / camera work and how to create 3D imagery Phillip Doyle Lecturer in Interactive Multimedia and New Media Broadcasting Institute of Technology Tralee, Ireland Group B: Website of Hyvölä House Pirkko Varis, Head of Marketing Studies & Trevor Twyman, Lecturer Session 2: Group A: Website of Hyvölä House Pirkko Varis, Head of Marketing Studies & Trevor Twyman, Lecturer Group B: 3D cinematography stereo perception / camera work and how to create 3D imagery Phillip Doyle Lecturer in Interactive Multimedia and New Media Broadcasting Institute of Technology Tralee, Ireland Session 3: Multicultural teams and cross-cultural communication Pirkko Varis, Head of Marketing Studies Session 4: Impact of culture to the content of websites Ms. Elena Vitkauskaitė, Kaunas University of Technology, Lithuania Session 5: Website of Hyvölä House Pirkko Varis, Head of Marketing Studies Session 6: a special programme Workshop presentation Pirkko Varis, Head of Marketing Studies & Trevor Twyman, Lecturer Workshop 2: IMC Fachhochschule Krems IMC University of Applied Sciences Krems, Austria

12 Workshop 3: Prof. Dr. Uwe Grossmann, FH Dortmund, Germany Workshop Description: 12 We will develop together a multimedia application using fotos, sound and text. The media will be integrated by Flash. The topic will be chosen by the students. After a short introduction into the usage of Flash, picture processing software, sound processing software and project management the students will work on their own according to different roles (project management, concept, layout, fotos, sound, text, programming). The result will be a multimedia presentation. Workshop size : max. 14 students. Workshop 4: Prof. Dr. Jürgen Sieck HTW Hochschule für Technik und Wirtschaft Berlin University of Applied Sciences, Germany

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