MOBILE AND INTERACTIVE MARKETING, IT FOR CONVERGENCE INTERNET MARKETING & ebusiness MANAGEMENT

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1 MOBILE AND INTERACTIVE MARKETING, IT FOR CONVERGENCE INTERNET MARKETING & ebusiness MANAGEMENT LLP ERASMUS INTENSIVE PROGRAMME (IP)

2 MOBILE AND INTERACTIVE MARKETING, IT FOR CONVERGENCE INTERNET MARKETING & ebusiness MANAGEMENT 2 LLP ERASMUS INTENSIVE PROGRAMME (IP) Sunday 30 March Arrival of participants Monday 31 March Welcome to PIRAMK University of Applied Sciences auditorium Introduction to the IP & PIRAMK, Virrat of Finn-Medi 1 Pirkko Varis, Head of Marketing Studies, PIRAMK Virrat, PIRAMK University of Applied Sciences, Finland Participants of the IP a short presentation Wireless Tampere A WLAN network community and an open way of making business Kari Väänänen, Business Development Advisor Technopolis Ventures Professia Ltd, Finland Customer Relationship Management (CRM) and the New Economy Mr. Dirk van der Laan, Docent Marketing & ICT Windesheim University of Applied Sciences, School of Business and Economics, the Netherlands Visit to Aamulehti web edition Saara Vesikansa, Manager of customer relations Seppo Roth, Head of web department Visit to Näsinneula observation tower After the visit the participants in two groups: Orientation to Tampere business area, group Visit to TV2 Studios, group Visit to TV2 Studios, group Orientation to Tampere business area, group 2 Tuesday 1 April Library Toriseva room Internet & Mobile Marketing of Trade Fairs and Exhibitions (incl. Internet in Marketing of Upper Tampere Region Trade Fair) Students of the option Marketing and International Business, Experience Services and Projects in the Tampere Region Helena Kairamo, Programme Coordinator, M.Soc.sc, Experience Services, PIRAMK University of Applied Sciences, Finland Presentation on workshops. Pirkko Varis and workshop coordinators

3 Business in the knowledge economy Prof. Dr. Pandelis Ipsilandis T.E.I. of Larissa, Greece Search Engine Marketing Mr. Eddie Scully, Institute of Technology Tralee, Ireland Lunch WLAN indoor positioning with personal digital assistants Prof. Dr. Uwe Grossmann, Dortmund University of Applied Sciences and Arts, Business Faculty, Germany Field test evaluation of a location based interactive museum guide Mr. Sebastian Gansemer, Dortmund University of Applied Sciences and Arts, Business Faculty, Germany Two applications for mobile devices: Euro 2008 info guide & Formula 1 info guide Students of FH Dortmund Workshops library Toriseva Session 1: CRM and interactive marketing Dr. Doris Berger Professorin STG Unternehmensführung und E-Business Management IMC Fachhochschule Krems University of Applied Sciences Krems, Austria library Toriseva Session 1: CRM and interactive marketing Dr. Doris Berger Professorin STG Unternehmensführung und E-Business Management IMC Fachhochschule Krems University of Applied Sciences Krems, Austria Prof. Dr. Uwe Grossmann, FH Dortmund, Germany Prof. Dr. Albrecht Fortenbacher, FHTW Berlin, Germany

4 4 Wednesday 2 April Library, Toriseva room Impact of culture to the content of websites Ms. Elena Vitkauskaitė, Kaunas University of Technology, Lithuania Presentation of Kaunas University of Technology Website as a marketing tool Students of Kaunas University of Technology, Lithuania Paid search advertising Mr. Eddie Scully, Institute of Technology Tralee, Ireland Presentation on Institute of Technology Tralee Broadband & Tourism, Cypercrime, Encryption Students of IT Tralee, Ireland Lunch Workshops library Toriseva Session 2: & small room Multicultural teams and Internet Marketing Ms. Elena Vitkauskaitė, Kaunas University of Technology, Lithuania & Pirkko Varis, Head of Marketing Studies, PIRAMK Virrat, PIRAMK University of Applied Sciences, Finland Introduction to the workshop assignment given by the company Onepy library Toriseva Session 2: & small room Multicultural teams and Internet Marketing Ms. Elena Vitkauskaitė, Kaunas University of Technology, Lithuania & Pirkko Varis, Head of Marketing Studies, PIRAMK Virrat, PIRAMK University of Applied Sciences, Finland Introduction to the workshop assignment given by the company Onepy Prof. Dr. Uwe Grossmann, FH Dortmund, Germany Prof. Dr. Albrecht Fortenbacher, FHTW Berlin, Germany

5 5 Thursday 3 April Library, Toriseva room Secure and reliable Prof. Dr. Albrecht Fortenbacher Fachhochschule für Technik und Wirtschaft Berlin University of Applied Sciences, Germany Marketing Strategy and the Internet with an International Perspective Mr. Mike Ward, Director of International Recruitement, University of Salford, Salford Business School, UK Tour to music studios Students of PIRAMK, Virrat Lunch Internet and interactive marketing of Hyvölä House, a SME in tourism and travel business The programme is organised by Mr. Ari Hyvölä, Managing Director Friday 4 April Library Toriseva room Scandinavian Weekend Radio Trevor Twyman, lecturer Workshop presentations - information Student presentations Students of FHTW Berlin, Germany Short introduction of the FHTW Berlin Stephan Bergemann Spam/Phishing Björn Bittins & Sebastian Kühnau Data privacy Martin Herberg, Benjamin Burzan & Stephan Bergemann Mobile devices and museum information systems Prof Dr. Jürgen Sieck Fachhochschule für Technik und Wirtschaft Berlin University of Applied Sciences, Germany Lunch

6 6 Workshops C278 Session 3: Onepy assignment B252 Session 3: Onepy assignment Prof. Dr. Uwe Grossmann, FH Dortmund, Germany Prof. Dr. Albrecht Fortenbacher & Prof. Dr. Jürgen Sieck, FHTW Berlin, Germany Saturday 5 April Workshops C278 B252 Session 3: Onepy assignment Pirkko Varis, Head of Marketing Studies Session 3: Onepy assignment Trevor Twyman, lecturer Prof. Dr. Uwe Grossmann, FH Dortmund, Germany Prof. Dr. Jürgen Sieck, FHTW Berlin, Germany Lunch Visit to Ähtäri tourism centre and the zoo. Internet marketing of Ähtäri tourism services and web marketing of the zoo Visit to Scandinavian Weekend Radio (SWR)

7 7 Sunday 6 April Workshops Lunch C279 B252 Session 3: Onepy assignment Pirkko Varis, Head of Marketing Studies Session 3: Onepy assignment Trevor Twyman, lecturer Prof. Dr. Jürgen Sieck, FHTW Berlin, Germany & FHTW Berlin students Monday 7 April Library Toriseva room Presentation on FH Nordhausen How to create a website without barriers for people with a handicap Students of FH Nordhausen Presentation on IMC Fachhochschule Krems Viral Marketing Students of IMC Fachhochschule Krems, Austria The rising stakes of digital leadership Dr. Eszter Solt Dennis Gabor Applied University (DGAU), Hungary Presentation on Dennis Gabor Applied University (DGAU) & Corvinus University of Budapest Judit Böszörményi, Dennis Gabor Applied University (DGAU), Hungary Viktor Kecskés, Corvinus University of Budapest, Hungary Marketing of wines and internet marketing György Bucsku, Erik Tomcsyk & Viktor Kun, students of Dennis Gabor Applied University (DGAU), Hungary Elena Ferrero Gola, Università degli Studi di Torino, Italy Paul Bröse, FH Nordhausen, Germany

8 Lunch Presentation on International Business School at Vilnius University Commercial LT Students of International Business School at Vilnius University, Lithuania Presentation on Hogeschool Windesheim Albert Heijn Supermarkets Students of Windesheim University of Applied Sciences, School of Business and Economics, the Netherlands Presentation on the University of Salford Combating E-discrimination project Students of the University of Salford, Salford Business School, UK Workshops C278 & B252 Session 5: Onepy assignment library Toriseva C278 & B252 library Toriseva Session 5: Onepy assignment Students of FHTW Berlin Tuesday 8 April Library Toriseva room e-business Prof. Dr. Margarita Todorova St. Cyril and St. Methodius University of Veliko Turnovo, Bulgaria Presentation on St. Cyril and St. Methodius University of Veliko Turnovo, Bulgaria & internet Students of St. Cyril and St. Methodius University of Veliko Turnovo, Bulgaria Presentation on Higher School International University College, Dobrich, Bulgaria Internet Marketing Students of Higher School International University College, Dobrich, Bulgaria

9 Information on PIRAMK University of Applied Sciences & PIRAMK, Virrat, IP presentations, articles etc Lunch Tour to the video studios & mac room B249: group 1: , group Group 1: :IPAG, Berlin, Kaunas, Corvinus, DGAU, Larissa, Vilnius, Dobrich Group 2: : Krems, Salford, Tralee, Dortmund, Nordhausen, Windesheim,Veliko Turnovo Presentation on T.E.I of Larissa Project Management Students of T.E.I. of Larissa Presentation on IPAG Business School Workshops Internet marketing of Nice and the region Students of IPAG Business School, Nice, France Final sessions of workshops and preparation for workshop presentations to take place on 9th April Workshop 1 Workshop 2 Workshop 3 Workshop 4 room library Toriseva and C278 room library Toriseva and room C278 Wednesday 9 April Presentations: all workshop groups Lunch Questionnaires Certificates Closing the IP Reports, writing articles, selection of pictures etc. Thursday 10 April Departure of participants

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