AN INSIDE LOOK AT SOCIAL RECRUITING IN THE USA

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1 AN INSIDE LOOK AT SOCIAL RECRUITING IN THE USA THE BULLHORN REACH RANKINGS REPORT TM JUNE 2012 COPYRIGHT 2012 BULLHORN, INC. ALL RIGHTS RESERVED.

2 EXECUTIVE SUMMARY U.S. recruiters are among the most active recruiters in the world using social media to source talent. This inside look at social recruiting in the USA provides insight into which regions are most actively leveraging social media to source talent while identifying which industries recruit most heavily across the big three social networks (Linkedin, Facebook and Twitter). The report shows that the Northeast region is the most active in social recruiting, home to five of the top ten states posting jobs to social networks. In addition, the Midwest is the least active region in social recruiting across the entire U.S. While there is a wide variation of use across industries, jobs in the restaurant, advertising and nonprofit industries are posted to social networks with the greatest regularity. However, this finding is unique by region. Finally, this report measures state-specific rankings of social recruiting activity among U.S. recruiters. WEST MIDWEST NORTHEAST SOUTH ALASKA + HAWAII THE BULLHORN REACH RANKINGS REPORT JUNE

3 Majority of U.S. Jobs Are Posted to Two Social Networks % of Jobs Posted To... 90% 80% 77% 34% TWO NETWORKS 21% THREE NETWORKS 21% NONE 24% ONE NETWORK 70% 60% 50% 40% 30% 20% 10% 0% 25% 54% LINKEDIN FACEBOOK TWITTER The data above represents the percentage of U.S. jobs posted to the big three social networks LinkedIn, Facebook and Twitter. While 21% of jobs are posted to all three networks, 21% are not posted to social media sites at all. Our data reveals that the majority (55%) of U.S. jobs are posted to two or more social networks at a time, while 24% are only posted to just one. LinkedIn remains the most widely used network for social recruiting, followed by Twitter. Facebook is still trailing, with only 25% of U.S. jobs being posted to the social media site. THE BULLHORN REACH RANKINGS REPORT JUNE

4 The Northeast is the Most Active Region Posting Jobs to Social Networks Average # of Social Networks Each Job Is Posted to at One Time NORTHEAST WEST SOUTH ALASKA + HAWAII OVERALL Rank of Regions Sharing Jobs on Social Media by Network LINKEDIN TWITTER FACEBOOK 1 NORTHEAST 2 SOUTH 3 WEST 4 MIDWEST 5 ALASKA + HAWAII 1 NORTHEAST 2 WEST 3 MIDWEST 4 SOUTH 5 ALASKA + HAWAII 1 ALASKA + HAWAII 2 WEST 3 NORTHEAST 4 SOUTH 5 MIDWEST * Averages are based on how frequently a job is posted to the big three social networks LinkedIn, Facebook and Twitter. THE BULLHORN REACH RANKINGS REPORT JUNE

5 Northeast States Are among the Most Active Recruiting on Social Networks #8 OR #1 ME #9 OH #2 NH #5 MA #10 RI #7 CT #3 MS #6 AL #4 OK Top 10 States Posting Jobs to Social Networks STATES 1 MAINE 2 NEW HAMPSHIRE 3 MISSISSIPPI 4 OKLAHOMA 5 MASSACHUSETTS 6 ALABAMA 7 CONNECTICUT 8 OREGON 9 OHIO 10 RHODE ISLAND * Complete State Rankings Available on Page 12 ** Ranks based on the percent of jobs posted to LinkedIn, Facebook and Twitter. THE BULLHORN REACH RANKINGS REPORT JUNE

6 Top 10 Industries Overall for Posting Jobs to Social Networks INDUSTRIES 2 ADVERTISING + PR 3 NONPROFIT 4 FASHION + APPAREL 5 HEALTHCARE 6 FOOD SERVICE + CATERING 7 TECHNOLOGY 8 EDUCATION 9 ACCOUNTING 10 COMMUNICATIONS Top 10 Industries Posting Jobs to Each Social Network LINKEDIN TWITTER FACEBOOK 2 ADVERTISING + PR 3 TECHNOLOGY 4 EDUCATION 5 MEDICAL DEVICE 6 MINING 7 INTERNET SERVICES 8 FASHION + APPAREL 9 COMMUNICATIONS 10 NONPROFIT 2 ADVERTISING + PR 3 WAREHOUSE 4 TECHNOLOGY 5 EDUCATION 6 FASHION + APPAREL 7 AGRICULTURE + FORESTRY 8 NONPROFIT 9 HEALTHCARE 10 TRANSPORTATION 2 FOOD SERVICE + CATERING 3 NONPROFIT 4 HEALTHCARE 5 FASHION + APPAREL 6 ADVERTISING + PR 7 MINING 8 HEALTH + FITNESS 9 SECURITY 10 TRANSPORTATION THE BULLHORN REACH RANKINGS REPORT JUNE

7 NORTHEAST The Restaurant Industry Is the Most Active for Posting Jobs On Social Networks in the Northeast Top 10 Industries Posting Jobs to LINKEDIN TWITTER FACEBOOK 2 ENGINEERING 3 TECHNOLOGY 4 FASHION + APPAREL 5 TRAVEL 6 INTERNET SERVICES 7 CONSUMER GOODS 8 BIO TECH + PHARMACEUTICALS 9 LEGAL 10 ADVERTISING + PR 2 ADVERTISING + PR 3 ARCHITECTURAL 4 FASHION + APPAREL 5 HEALTH + FITNESS 6 WAREHOUSE 7 HUMAN RESOURCES 8 ACCOUNTING 9 HOTEL/RESORT/CASINO 10 TECHNOLOGY 2 HEALTH + FITNESS 3 ARCHITECTURAL 4 FASHION + APPAREL 5 INSURANCE 6 HEALTHCARE 7 FOOD SERVICE + CATERING 8 ACCOUNTING 9 NONPROFIT 10 MANUFACTURING THE BULLHORN REACH RANKINGS REPORT JUNE

8 MIDWEST The Technology Industry is Less Active in the Midwest than in Other Regions Top 10 Industries Posting Jobs to LINKEDIN TWITTER FACEBOOK 1 ADVERTISING + PR 2 FASHION + APPAREL 3 EDUCATION 4 DESIGN 5 COMMUNICATIONS 6 RESTAURANT 7 INTERNET SERVICES 8 TRAVEL 9 PUBLISHING 10 FOOD SERVICE + CATERING 1 DESIGN 2 RESTAURANT 3 FASHION + APPAREL 4 WAREHOUSE 5 HOTEL/RESORT/CASINO 6 FOOD SERVICE + CATERING 7 ADVERTISING + PR 8 NONPROFIT 9 SECURITY 10 EDUCATION 2 HOTEL/RESORT/CASINO 3 FOOD SERVICE + CATERING 4 FASHION + APPAREL 5 DESIGN 6 MINING 7 SECURITY 8 CONSTRUCTION 9 HEALTH + FITNESS 10 COMMUNICATIONS THE BULLHORN REACH RANKINGS REPORT JUNE

9 SOUTH The Restaurant Industry Leads in the South for Job Posting Activity on Social Networks Top 10 Industries Posting Jobs to LINKEDIN TWITTER FACEBOOK 2 MINING 3 AGRICULTURE + FORESTRY 4 TECHNOLOGY 5 MEDICAL DEVICE 6 EDUCATION 7 RETAIL 8 GOVERNMENT + MILITARY 9 AIRLINE 10 AUTOMOTIVE 2 ADVERTISING + PR 3 AGRICULTURE + FORESTRY 4 WAREHOUSE 5 EDUCATION 6 FASHION + APPAREL 7 MARKETING 8 TECHNOLOGY 9 TRANSPORTATION 10 DESIGN 2 ADVERTISING + PR 3 TELECOMMUNICATIONS 4 HEALTHCARE 5 TRANSPORTATION 6 MANUFACTURING 7 INSURANCE 8 NONPROFIT 9 FOOD SERVICE + CATERING 10 ENERGY THE BULLHORN REACH RANKINGS REPORT JUNE

10 WEST The Technology Industry in the West Leverages LinkedIn and Twitter, but not Facebook Top 10 Industries Posting Jobs to LINKEDIN TWITTER FACEBOOK 1 ARCHITECTURAL 2 AIRLINE 3 NONPROFIT 4 ADVERTISING + PR 5 COMMUNICATIONS 6 MEDICAL DEVICE 7 DESIGN 8 AUTOMOTIVE 9 TRAVEL 10 TECHNOLOGY 1 ADVERTISING + PR 2 DESIGN 3 RESTAURANT 4 MEDICAL DEVICE 5 INTERNET SERVICES 6 NONPROFIT 7 COMMUNICATIONS 8 TECHNOLOGY 9 ENGINEERING 10 EDUCATION 1 NONPROFIT 2 RESTAURANT 3 ADVERTISING + PR 4 SECURITY 5 FOOD SERVICE + CATERING 6 HEALTHCARE 7 TRAVEL 8 MINING 9 AGRICULTURE + FORESTRY 10 MANUFACTURING THE BULLHORN REACH RANKINGS REPORT JUNE

11 ALASKA + HAWAII The Biotech and Pharmaceutical Industries Are Leading in Usage on All Three Social Networks in Alaska + Hawaii Top 10 Industries Posting Jobs to LINKEDIN TWITTER FACEBOOK 1 AGRICULTURE + FORESTRY 2 BIOTECH + PHARMACEUTICALS 3 CHEMICALS/PETRO-CHEMICALS 4 COMMUNICATIONS 5 CONSUMER GOODS 6 EDUCATION 7 ENERGY 8 FASHION + APPAREL 9 FOOD SERVICE + CATERING 10 MANUFACTURING 1 BIOTECH + PHARMACEUTICALS 2 CHEMICALS/PETRO-CHEMICALS 3 COMMUNICATIONS 4 FASHION + APPAREL 5 REAL ESTATE + PROPERTY MANAGEMENT 6 NONPROFIT 7 EDUCATION 8 COMPUTER SOFTWARE 9 CONSTRUCTION 10 MINING 1 ENERGY 2 NONPROFIT 3 COMPUTER SOFTWARE 4 ACCOUNTING 5 BIOTECH + PHARMACEUTICALS 6 FASHION + APPAREL 7 LEGAL 8 RESTAURANT 9 TRAVEL 10 FINANCE + BANKING THE BULLHORN REACH RANKINGS REPORT JUNE

12 Complete State Rankings (Ranked by % of jobs posted to each network) LINKEDIN TWITTER FACEBOOK 1 NH 2 ME 3 MS 4 MA 5 WY 6 CT 7 RI 8 MD 9 GA 10 AL 11 WA 12 NY 13 OK 14 MI 15 OH 16 CO 17 TX 18 DC 19 TN 20 IL 21 PA 22 MN 23 NC 24 IA 25 NJ 26 OR 27 CA 28 VA 29 SD 30 SC 31 WI 32 UT 33 DE 34 NM 35 AR 36 AZ 37 FL 38 VT 39 ND 40 HI 41 KS 42 IN 43 KY 44 LA 45 NE 46 ID 47 WV 48 NV 49 AK 50 MO 51 MT I 1 ME 2 NH 3 MS 4 ND 5 WV 6 OK 7 OR 8 OH 9 AR 10 MA 11 CT 12 NY 13 SC 14 NM 15 HI 16 IA 17 MO 18 AL 19 CA 20 PA 21 KY 42 AZ 22 WI 43 NJ 23 WA 44 MI 24 MD 45 CO 25 ID 47 VT 26 DC 48 MT 27 LA 49 MN 28 RI 50 NV 29 IL 51 AK 30 DE 31 IN 32 GA 33 VA 34 TX 35 NC 36 FL 37 UT 38 NE 39 TN 40 KS + WY 1 ME 2 SD 3 MS 4 HI 5 NH 6 OK 7 WY 8 ND 9 NM 10 LA 11 SC 12 OR 13 VT 14 RI 15 WI 16 AL 17 AZ 18 FL 19 NE 20 UT 21 MA 22 WV 23 AR 24 KY 25 OH 26 MT 27 CT 28 NY 29 CA 30 MD 31 ID 32 PA 33 NV 34 KS 35 CO 36 TX 37 IA 38 TN 39 DC 40 IN 41 WA 42 NJ 43 VA 44 DE 45 NC 46 MN 47 IL 48 GA 49 AK 50 MI 51 MO OVERALL STATE RANKING ON SOCIAL NETWORKS 1 ME 2 NH 3 MS 4 OK 5 MA 6 AL 7 CT 8 OR 9 OH 10 RI 11 ND 12 NY 13 WY 14 SC 15 NM 16 HI 17 MD 18 AR 19 WI 20 PA 21 WV 22 CA 23 WA 24 IA 25 SD 26 LA 27 DC 28 TX 29 KY 30 GA 31 UT 32 FL 33 AZ 34 CO 35 IL 36 TN 37 VT 38 ID 39 NE 40 NC 41 VA 42 DE 43 MI 44 NJ 45 IN 46 KS 47 MN 48 MO 49 MT 50 NV 51 AK THE BULLHORN REACH RANKINGS REPORT JUNE

13 ABOUT THE REPORT The Bullhorn Reach Rankings Report evaluates the national recruitment activity on social media channels, and takes a close look at how recruiters are using social networks in different U.S. regions and states. The report also evaluates the recruitment activity among U.S. recruiters posting jobs for different industries. State, region and industry rankings are all based on the percent of jobs posted to social networks. The information documented in this report does not represent a subjective projection, but an objective summary of the actual activity data pulled from the Bullhorn Reach user network of over 77,500 recruiters. THE BULLHORN REACH RANKINGS REPORT JUNE

14 ABOUT BULLHORN REACH Bullhorn Reach is a software-as-a-service (SaaS) social recruiting solution, designed to help recruiters leverage social media to source candidates and identify potential movers more efficiently. Launched in February 2011, the Bullhorn Reach social sourcing suite offers robust recruiting solutions that empower recruiters to engage as thought leaders, enhance their personal brands, and increase their visibility online. With over 77,500 registered users worldwide, Bullhorn Reach delivers advanced technology that brings recruiters, hiring managers and job seekers together more efficiently than ever before. Bullhorn Reach is a division of Bullhorn, Inc., the global leader in software-as-a-service (SaaS) for recruitment. Headquartered in Boston, Massachusetts with offices in London, United Kingdom and Sydney, Australia, Bullhorn s recruiting ATS/CRM and social recruiting products serve over 12,000 clients and 100,000 users across 126 countries. Privately owned, Bullhorn is principally backed by Highland Capital Partners and General Catalyst Partners. TM FARNSWORTH STREET 5TH FLOOR BOSTON, MA TM THE BULLHORN REACH RANKINGS REPORT JUNE TM

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