How To Transform The Retail And Shopping Experience

Transcription

1 A Estratégia OmniChannel Key elements to succeed Pere Rosell, Standards and Technology Director, GS1 Spain Lisbon, 24 th September 2015

2 GS1 Spain Strategic Plan Conclusions Digital Transformation Value chain transformation Digitalization in retail & shopping experience Increase of the quantity, accessibility and availability of the information (big data) Consumers are more informed than ever and they claim for additional information Transparency of the product through the supply chain. Consumer privacy protection Competitiveness, efficiency and sustainability Competitiveness thru the efficiency in the processes. Lack of resources (fight for resources) Efficiency of the global supply chain in the new environment. Regulations (i.e. 1169/2011) Growing demand of products with added value. Growing demand for more sustainable products Source: AECOC Strategic Plan

3 Digital Transformation Traditional Value Chain New Value Chain: Value Ecosystem & Omni-Channel Producer Manufacturers Retailers From a linear value chain From the traditional supply chain: P->F->R->C From well established actors with clear roles. From information workflows based on B2B From basically national value chains Digitalisation To a networked chain To new emerging channels To new actors (market places, pure players, ) To information flows between the companies and the consumer To global supply chains more difficult to integrate Producers Market Places Manufacturers Retailers Consumer Consumer From other agents(lsps, solution providers,, ) hardly integrated. To the need to integrate a growing number of objects (products, assets, documents, ) Pure Players

4 The new environment Our companies are not save from the changes in the environment New opportunities to re-invent ourselves, strengthen o recover the relationship with the consumer Opportunities to integrate the on line-off line worlds New business models and new roles - Where do we add value? - Do we have new opportunities? Processes and technologies are enablers to provide the response to the customer and innovate. 4

5 Retail from a consumer perspective: standards make it possible Providing a seamless consumer experience across physical and digital channels 5

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7 What is your biggest challenge? Web-Ready Products Inventory Visibility Fulfilment Strategy Business Intelligence Risk & Compliance Better Search Results Improved Product Information Optimised Consumer Fulfilment Smarter Analytics Safer Products, Fewer Counterfeits 7

8 Better search: Does your product speak search engine? Better Search No data detected. Learn more Shoppers are frustrated by inconsistent search results; sales are lost Products have poor or no positioning on the e-commerce shelf Difficult and expensive to find and aggregate product data Challenges linking social media to products Need for control over how the brand is seen by the consumer across channels 8

9 Improved product content: Demand for product content Improved Product Information Consumers Trading Partners Regulators Make Informed Decisions Buy, Fulfill, Sell Protect Public Safety Product Features Servings per Container Ingredients Nutrition Facts Allergens Price Images Etc. Order to Cash Weights & Measures Product Features Images Ingredients Marketing Copy Sustainability Claims Chemicals Etc. Nutrition Facts Food Additive Claims Health Claims Allergens Country of Origin Product Safety/Traceability Etc. 9

10 Optimised consumer fulfilment: How to solve the problem Optimised Consumer Fulfilment Delivery management Get goods in, out and to the consumer accurately and quickly Warehouse management Move beyond storage to value-added services Transport management Plan knowledgeably, execute efficiently Border procedure management (Customs) Move products across borders with greater visibility and efficiency Inventory visibility Improve inventory productivity and consumer fill rates 10

11 Optimised consumer fulfilment: Inventory visibility 11

12 Optimised consumer fulfilment: Service: deliveries and returns 12

13 Smarter analytics: Big data, little resources Smarter Analytics CIOs that Don't know; 2% Collect customer data No; 75% Yes; 23% Have sufficient resources to use the data Don't know; 2% No; 45% Yes; 53% 13

14 Safer Products, Fewer Counterfeits: What do stakeholders want? Safer Products, Fewer Counterfeits CONSUMER 1 TRUST Contaminations, recalls and counterfeits change consumer perceptions and purchasing behaviours Want safe, genuine products and trust information on products they buy INDUSTRY 2 RELIABILITY Industry needs to track, trace and authenticate their products/ components from their origin Want to make sure products they supply to consumers are safe AUTHORITIES 3 COMPLIANCE Ensure safe environment for citizens through new regulatory requirements Products sold to consumers must be safe 14

15 Metro traceability system 15

16 El Corte Inglés 16

17 Carrefour 17

18 Nespresso 18

19 And do not forget Consumer is driving the agenda like never before Technology is moving at an incredible pace, business models and business processes are changing. This is all about helping companies to grow their business and fulfill user demands Think differently 19

20 Contact details Pere Rosell Standards & Technology Director GS1 Spain Ronda General Mitre, Barcelona T E prosell@gs1es.org 20