FOODIE CORE. In the heart of your online grocery system. All the tools you need to run modern and cost-efficient grocery operations online

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1 FOODIE CORE In the heart of your online grocery system All the tools you need to run modern and cost-efficient grocery operations online

2 BRING YOUR BRAND AND BUSINESS ONLINE Interfaces to retail systems with instant information flow Store-based pricing and inventories with easy product information management Recommendation engine for personalized e-circulars and related food suggestions Real-time management of marketing content, promotions and merchandising User behaviour and sales analytics enabling 360 view of omnichannel customer Dynamic delivery slot management and quotas for maximized efficiency CREATE PROFITABLE ONLINE BUSINESS 40% 40% of users want to receive recommendations from friends and family. 90% Accurate product assortment and prices are the most important criterias for 90% of ecommerce user. 130% Omnichannel customer spends 130% more compared to brick and mortar customer. 100% Omnichannel customers spend at least 100% more time with your brand.

3 FOODIE CORE IN THE HEART OF YOUR ONLINE GROCERY SYSTEM Why not offer a truly personalized service that enables a fast and convenient experience? Foodie Core links your backoffice systems seamlessly to Digital Foodie s award-winning cloud-based online infrastructure. It removes the constrains that your legacy systems may have and forms a solid bridge between your online and brick & mortar customers. ROBUST AND SCALABLE CLOUD-BASED ARCHITECTURE Foodie Core consists of a robust, cloud-based set of application servers and databases with easy connection points to inventory, pricing, product information, recipes, POS, loyalty information, and other data sources. It scales from small independent stores to multi-brand and multinational retail. 130% An omnichannel customer spends 130% more than an in-store shopper. Foodie Core offers an interface to all Foodie clients web and mobile including 3rd party implementations that enable you to link your existing services with the Foodie backend or build new on top. Foodie Core takes care of all the tasks and calculations required to provide your end user with a top-notch grocery shopping experience. As your online store is open 24/7, the engine behind the service never sleeps. It operates fast and independently regardless of the amount of active users. Digital Foodie offers Foodie Core as a service. We monitor all the servers and activities and we resolve all the issues when needed. Implementing our tools and services is flexible and requires minimal effort from you as the retailer so that you can focus on your core business.

4 BEHAVIORALLY PERSONALIZED PRODUCT AND RECIPE RECOMMENDATIONS Foodie s recommendation engine suggests recipes and products to users according to their individual taste profiles. The engine uses a predictive model based on the user s activities online and offline. Personalized e-circular and related food suggestions help your customers to plan their shopping faster and save money while increasing basket size. Foodie Core features a recommendation engine that provides behaviorally personalized product and recipe recommendations for the end user. This engine rates food and grocery items relevancy based on the individual s taste, food preferences, allergies and ingredients, family size, seasonality, and the opinions of like-minded users. By using the taste profiles of like-minded users, the customer can become inspired to buy unfamiliar but interesting-looking recommended products. The system builds predictive models every night and modifies the details nearly in real-time based on the user s online activity. Recommendations are designed for an environment that thousands of distinct stores use every day for assortment and pricing changes. Personalized recommendations are also applied into Foodie Recipes and one-click-to-cart functionality. Adding a recipe into the cart results in various products depending on the customer s taste profile, and of course, the system only uses the products in the selected store s assortment. 40% 40% of users want to receive recommendations from friends and family. Personalized e-circulars and related food suggestions help your customers plan their shopping faster and more efficiently to save money while increasing their basket sizes. Personalization is proven to increase the loyalty of your customers.

5 BRANDING AND ANALYTICS Data is the new oil. Foodie Core produces user-behavior and sales analytics data that connects your online channel to your existing data sources and provides a 360 view to the needs of omnichannel customers. With this valuable data you are able to optimize your assortment and services as well as achieve a profitable online grocery business. Foodie Core analytics provides you data from the fulfillment process. Employee, picking and delivery metrics enable you to manage your personnel and even build efficiency-based compensation models. In the online grocery business, the biggest costs derive from the resource incentive fulfillment process, and understanding its every step will help you create models that ensure the most efficient fulfillment of online orders. CONTROL YOUR BRAND ONLINE WITH FOODIE ADMIN PANEL Foodie Core includes the Admin Panel, the easy to use online tool for managing your brand, products, pricing and promotions, as well as your store s information online and your mobile applications in real-time. In the Admin Panel, you can create and edit product information, images, store information, store layouts, banners and collections. You can create editorial content simultaneously in your web and mobile applications and communicate with your most important assets, the customers. In multi-brand chain operations you are able to create content by area or store. The content can be displayed at certain times, which allows you to plan and implement your campaigns early in advance. CONTROL YOUR Brand and pricing online Store with 360 analytics Valuable sales and customer information CONFIGURE YOUR DELIVERY INFORMATION You can define and manage your Click & Collect and Home Delivery services by quotas and dynamic pricing, react to changing market requirements, and optimize capacity across the order fulfillment process. While personalization is key to a successful online grocery business, the search functionality can also increase your customer base. Product classification is a way to enrich product data and assist customers to find products matching their preferences. Product classification consists of keywords and brand, preference and allergy information. In the Admin Panel you can create and modify all this information for your assortment one category at a time or even per product.

6 Foodie.fm is a customizable whitelabel platform that provides everything needed to run grocery operations online. The technology is proven and trusted by companies from family-owned businesses in Florida to the very large multibanner retail chains in Europe. Digital Foodie is more than just a technology provider with a house full of experts and food-loving geeks, we help you to kick-start and scale your online business in a profitable way to embrace your brand online. USA, HOUSTON UK, LONDON FINLAND, HELSINKI ESTONIA, TALLINN

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