Physical/Digital Convergence: New Technology for Omnichannel Retail

Size: px
Start display at page:

Download "Physical/Digital Convergence: New Technology for Omnichannel Retail"

Transcription

1 Physical/Digital Convergence: New Technology for Omnichannel Retail Moderator Allison Enright Editor Internet Retailer Featured Panelist Nikki Baird Partner Retail Systems Research Speaker Jeremy Wilson Global Retail Solutions Leader, Business Analytics IBM #IRWebinars

2 What is Physical/ Digital Convergence? For consumers, it s the ability to incorporate digital technology into store shopping, either through their smartphones or through digital services retailers provide them in stores. For retailers, it s also about incorporating digital technology into store shopping, but it s also about being able to collect data on how consumers shop across all channels, including stores, just as easily as they collect data online, and putting the data to use. #IRWebinars

3 Average Time Spent Per Day Shopping for Consumer Goods 2004 vs %Change Weekdays % Weekends & Holidays % Source: Bureau of Labor Statistics' American Time Use Survey #IRWebinars

4 Retail & Web Sales Growth %Change Total retail excluding foodservice: $ billion $ billion 4.20% Total e-commerce : $ billion $ billion 16.87% E-commerce as a percentage of total Retail : 5.90% 6.60% Source: U.S. Department of Commerce, unadjusted sales #IRWebinars

5 Consumer Shopping Patterns 60% of all U.S. retail sales will involve the Internet in some way by 2017, either as a direct e-commerce transaction or as part of a shopper s research. Source: Forrester Research Inc. U.S. Cross-Channel Retail Forecast, 2012 To % consumers say they ve checked out a product in a bricks-andmortar store but then bought the same item online. 69% have done the reverse, researching a product online and then buying it in a store. Source: Harris Poll, Nov % of consumers who used the mobile web or mobile apps from their smartphones in October shopped Amazon.com. Source: Nielsen #IRWebinars

6 Where Dollars Are Going Online* Year Web-only Retailers Retail Chains *as a percentage of Total 500 sales Source: Top500Guide.com 24.10% 27.20% 30.20% 30.80% 30.90% 31.80% 34.00% 37.90% 40.60% 42.40% 40.60% 38.90% 40.30% 41.30% 39.90% 38.90% 39.40% 36.80% 35.80% 34.90% #IRWebinars

7 As a result, retailers are building fewer stores #IRWebinars

8 #IRWebinars And are finding ways to get more sales with less

9 Digital Integrations Bon-Ton Stores' Tap & Learn program #IRWebinars

10 Digital Integrations Boston Proper's "omnichannel" retail stores #IRWebinars

11 Thank You #IRWebinars

12 Digital and Store NIKKI BAIRD, MANAGING PARTNER MARCH 2014

13 What Is RSR? Market Intelligence, focused on retail Context: the business challenges & opportunities that drive technology investments Pragmatic insights Powered by extensive retail experience Fueled by a deep bed of research data We help retailers keep their IT strategies aligned with corporate objectives We help solution providers align their products and messages with retailers needs

14 Omni-Channel Erosion MULTIPLE PRESSURES ON STORES

15 Once Upon A Time... Image Source:

16 Stores are Too Big and Too Many 16

17 And Yet Not Enough Product

18 Stores Need a New Reason to Exist and it s Not to Sell Stuff!

19 The Big Picture Store Growth Plans Winners Average Laggards We plan to continue to open new stores in our existing geographies We plan to open new stores in new geographies We plan to open smaller stores in the future We do not plan to open new stores in the near future We plan to close stores in the near future We plan to open larger stores in the future 36% 40% 29% 24% 26% 43% 14% 14% 21% 10% 20% 50% 10% 17% 7% 63% 66% 76% Source: RSR Research, May 2013

20 The Digital Opportunity REDEFINING THE STORE

21 Two Opportunities in the Store DIGITAL INTO STORE STORE INTO DIGITAL

22 DIGITAL INTO STORE Making Employees Smarter The idea: Employees should be at least as smart as your website if not smarter. Employee handhelds Training Apps Manufacturer Apps Image source: Image source: dership_series_part_2_of_3_team_leadership_app/ Image source: itunes App Store

23 DIGITAL INTO STORE Connecting Employee Expertise The idea: Make every store associate as knowledgeable as your most knowledgeable store associate Twelpforce Clienteling Image Source: GlobalBay

24 DIGITAL INTO STORE Connecting Employee Expertise Theatro:

25 DIGITAL INTO STORE Connect Customers to ecommerce The idea: Make it easy for consumers to connect products with online information ZBD Displays

26 DIGITAL INTO STORE Bring Digital Into the Store The idea: Surface customer trends that are happening online in the store Image source:

27 STORE INTO DIGITAL 27

28 STORE INTO DIGITAL Local Events

29 STORE INTO DIGITAL Local Face on National Campaigns Momentfeed:

30 Where to Start? Insights: In-Store Analytics

31 The More Digital You Get, The More Chances You Have

32 Where to Go? Location Analytics Becomes Local Analytics

33 Thank You! Nikki Baird Managing Partner RSR Research

34 Jeremy Wilson, Global Retail Portfolio Leader, Business Analytics Physical-Digital Convergence: New Technology for Omnichannel Retail Internet Retailer Webinar Series March 13, 2014

35 Topics Physical & Digital Worlds are Converging Deliver a Smarter Shopping Experience Process and Technology Flow Getting Started

36 Physical & Digital Worlds are Converging Physical-Digital convergence transforms the retail experience Consumers expect to use all their technologies (smart phones, tablets, social medial, etc.) in all aspects of their lives including in stores, which are still the heart of the brand experience New data sources such as intelligent opt-in location based technology New data sources combined with existing data sources (POS, web, marketing, social, etc.) and using advanced analytics retailers can gain a true 360 view of customers and performance Smart retailers must: Improve store operations and service Connect shopper behavior across channels Drive sales, increase margins and loyalty Reconsider the number, format and role of physical stores in a digital world Differentiate themselves from competitors, become more relevant to consumers

37 Physical-Digital Convergence is about delivering a smarter shopping experience: What does this look like in your company? Retailers that deliver a smarter shopping experience interact with consumers in ways that provide each of them with a timely, relevant and personalized experience. What it takes to deliver a smarter shopping experience in the Physical-Digital Convergence: 360 view of the customer A single, comprehensive picture of individual customers across all touch points including in-store, web, mobile, loyalty, social and the ability to turn that insights into actions Connected marketing Deliver personalize messages at the right point in time for each consumer Omni-channel commerce Perform seamlessly and consistently, so consumers can shop anywhere, anytime, anyhow

38 Topics Physical & Digital Worlds are Converging Deliver a Smarter Shopping Experience Process and Technology Flow Getting Started

39 Introduction

40 Real Time Traffic & Sales Performance

41 Store Heat Map and Dwell Time

42 Store Heat Map and Dwell Time

43 Sales Performance & Staffing

44 Alerts in Real Time

45 Opt-In for Personalization

46 Segment Persona

47 Offers and Promotions

48 Uber Personalization Meet Lily

49 Dynamic Changes & Pattern Recognition

50 Real Time Personalization 360 View

51 Topics Physical & Digital Worlds are Converging Deliver a Smarter Shopping Experience Process and Technology Flow Getting Started

52 Process & Technology Flow Data Sources POINT OF COMMERCE IBM Analytics & Presence Zones 2 Wi-Fi Signal Shopper Unique Media Access Control Address MOBILE 1 ONLINE SOCIAL IBM Presence Zones Server 3 4 The Connect Employee CALL CENTER 5 6 IBM Smarter Commerce Commerce Platform Customer & Product Data 8 IBM Digital Analytics IBM Commerce Customer Cross-Channel Commerce & Product Web & Mobile Stores Data, Precision Marketing IBM IBM Campaign Personalized Messages Interact Personalized Promotions 3 Customer Interaction Mobile Customer Interaction 7 Personalized Shopper Interaction Promotions, Offers, Service, etc

53 Topics Physical & Digital Worlds are Converging Deliver a Smarter Shopping Experience Process and Technology Flow Getting Started

54 Starting Point Recommendation 5: Keep Existing Capabilities While Adding New Ones Path to the Physical-Digital Convergence Five Recommendations for Getting Started Recommendation 1: Focus on the Biggest and Highest Value Opportunities Recommendation 4: Embed Insights to Drive Actions and Deliver Value Recommendation 2: Start with Questions, Not With Data Recommendation 3: Plan for the Future, i.e. Develop an Analytics, Social, Mobile Agenda

55 #IRWebinars

Viewpoint on the Canadian Retailing Sector

Viewpoint on the Canadian Retailing Sector on the Canadian Retailing Sector August 2014 E-commerce Growth Opportunities in a Changing Retail Environment The traditional retail model is changing at a rapid pace in Canada and as a consequence, retailers

More information

An RIS News Whitepaper

An RIS News Whitepaper An RIS News Whitepaper The Omnichannel PRODUCED BY There is abundant evidence that the shopper preference for buying online and picking up in a store has become part of mainstream retailing. It is a logical

More information

Page 1. Transform the Retail Store with the Internet of Things

Page 1. Transform the Retail Store with the Internet of Things Page 1 Transform the Retail Store with the Internet of Things The Internet of Things is here today There s a new era dawning in the retail industry, and it s being driven by the Internet of Things. The

More information

A Pragmatic Take On BIG Data and Why You Should Care

A Pragmatic Take On BIG Data and Why You Should Care A Pragmatic Take On BIG Data and Why You Should Care SAP Retail Forum The Waldorf Astoria New York City, NY October 7 8, 2014 Brian Kilcourse, Managing Partner Retail Systems Research, LLC 3 About RSR

More information

Drive Business Further Faster With RetailNext

Drive Business Further Faster With RetailNext Drive Business Further Faster With RetailNext Built especially for retailers, RetailNext is a scalable in-store analytics platform that makes it easy for you to collect, analyze, and visualize data about

More information

The 5 C s of Omni Channel Retail WHAT THEY ARE, AND WHAT THEY MEAN FOR YOU

The 5 C s of Omni Channel Retail WHAT THEY ARE, AND WHAT THEY MEAN FOR YOU The 5 C s of Omni Channel Retail WHAT THEY ARE, AND WHAT THEY MEAN FOR YOU 1 Agenda About RSR A Brave New World The 5C s of Omni Channel Retailer (thinking about the customer) Implications on the enterprise

More information

How To Sell A Skirt At Elizabeth Womene

How To Sell A Skirt At Elizabeth Womene February 2014 Taking the total retail customer experience to the next level Taking the total retail customer experience to the next level The face of retail is changing. While brick-and-mortar stores once

More information

February 16th, 2012 Prague. Smarter Commerce. Robert Mahr. Leader Smarter Commerce CEE & RCIS

February 16th, 2012 Prague. Smarter Commerce. Robert Mahr. Leader Smarter Commerce CEE & RCIS February 16th, 2012 Prague Smarter Commerce Robert Mahr Leader Smarter Commerce CEE & RCIS Complex Fuzzy Interlocked Powerful! The Smarter Consumer is more instrumented Instrumented 36% more consumers

More information

CUSTOMER! ENGAGEMENT SURVEY RESULTS

CUSTOMER! ENGAGEMENT SURVEY RESULTS CUSTOMER! ENGAGEMENT SURVEY RESULTS July 2011 Table of Contents Introduction Respondent Info 3 6 QUESTIONS: How would you rank an overall customer engagement strategy in comparison to other current priorities

More information

Re-Shaping Retail Integration. Changing retail landscape with Social-Mobile-Analytics-Cloud. www.wipro.com

Re-Shaping Retail Integration. Changing retail landscape with Social-Mobile-Analytics-Cloud. www.wipro.com www.wipro.com Re-Shaping Retail Integration Changing retail landscape with Social-Mobile-Analytics-Cloud Gaurav Mittal Principal Consultant Wipro Ltd. Table of contents 03... Abstract 03... Retail Industry

More information

OMNI-CHANNEL MARKETING. Top 9 Questions

OMNI-CHANNEL MARKETING. Top 9 Questions OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is

More information

Making the Mobile Connection this Holiday Season and All Year Round. Updated June 2013

Making the Mobile Connection this Holiday Season and All Year Round. Updated June 2013 Making the Mobile Connection this Holiday Season and All Year Round Updated June 2013 Executive Summary The retail world is already ramping up their marketing efforts for the 2012 holiday shopping season.

More information

Achieving Profitability In An Omni- Channel Fulfillment Model Executive Perspective

Achieving Profitability In An Omni- Channel Fulfillment Model Executive Perspective Achieving Profitability In An Omni- Channel Fulfillment Model Executive Perspective Brian Kilcourse, Managing Partner April, 2015 Sponsored By Synopsis Retailers can t afford to wait too long to get started

More information

Guide. Omni-Channel Order Management

Guide. Omni-Channel Order Management Guide Omni-Channel Order Management Omni-Channel Order Management Guide 02 Omni-Channel Order Management Guide The retail industry is undergoing a phenomenal transformation. Technological advances and

More information

E-book. Driving Customer Engagement And Loyalty With Social Clienteling

E-book. Driving Customer Engagement And Loyalty With Social Clienteling A E-book Driving Customer Engagement And Loyalty With Social Clienteling Retail success in today s business climate demands dynamic, real-time action and reaction. Companies need to move as fast as their

More information

What Data Discovery can do for a true OmniChannel experience. A Credon White Paper

What Data Discovery can do for a true OmniChannel experience. A Credon White Paper What Data Discovery can do for a true OmniChannel experience A Credon White Paper 1 The need for Omnichannel According to Comeos (the Belgian confederation representing retail and commerce), online shopping

More information

Do More. Improving digital commerce by delivering the experience consumers expect.

Do More. Improving digital commerce by delivering the experience consumers expect. Do More Improving digital commerce by delivering the experience consumers expect. Skava White Paper CONTENT Consumer Engagement 1 Consumers Choose How to Interact With Retailers 2 What Does Omni-Channel

More information

Top 10 Factors That Will Increase Conversion Rates

Top 10 Factors That Will Increase Conversion Rates Top 10 Factors That Will Increase Conversion Rates Top A 3VR 10 Factors WHITEPAPER That Will Increase Conversion Rates 1 Customer Insights We should be using technology to understand who our customers

More information

How To Reinvent The Store Shelf Edge

How To Reinvent The Store Shelf Edge IN Rethinking Retail Series: Reinventing the store shelf edge in the age of omni-channel shopping STORE E SL Product $4.99 Reinventing the store shelf edge in the age of omni-channel shopping The meteoric

More information

The Need is Now: Incorrect or insufficient data about any product means it s instantly out of the running.

The Need is Now: Incorrect or insufficient data about any product means it s instantly out of the running. A CG T W h i t e p a p e r The Need is Now: Meeting Retail Demand for Digital Content Today s retail marketplace is all about the empowered consumer, and much of that power comes from access to information.

More information

Presented In Conjunction With: Feature Sponsor

Presented In Conjunction With: Feature Sponsor Presented In Conjunction With: Feature Sponsor Presented In Conjunction With: The Sale Is The Omni-Channel Retailers have come to realize the channel customers use to make purchases does not matter, because

More information

Click Labs Report: How Retail Leverages Mobile

Click Labs Report: How Retail Leverages Mobile Click Labs Report: How Retail Leverages Mobile Table of Contents: Transforming Retail via Mobile...4 Mobile Apps vs. Mobile-Optimized Websites for Retail...6 How to Leverage Mobile Retail Apps to Increase

More information

Location Analytics for. Marketing A Knowledge Brief

Location Analytics for. Marketing A Knowledge Brief Location Analytics for Marketing A Knowledge Brief Improving Customer Insight and Intimacy with Location Analytics This use case details how Esri helps companies enhance the performance of marketing campaigns

More information

Retail Analytics: What s In-Store?

Retail Analytics: What s In-Store? Retail Analytics: What s In-Store? THIS STUDY IS BASED ON A SURVEY OF 124 EXECUTIVES FROM GLOBAL RETAIL CORPORATIONS. IT EXPLORES THE INTERESTS, NEEDS AND PLANS OF THOSE EXECUTIVES FOR USING IN-STORE ANALYTICS.

More information

Deliver a Better Digital Customer Experience Through Sonata s Digital Engagement Solutions

Deliver a Better Digital Customer Experience Through Sonata s Digital Engagement Solutions Deliver a Better Digital Customer Experience Through Sonata s Digital Engagement Solutions The World is Going Digital The incredible growth of the internet, the proliferation of mobile devices and the

More information

AirTight Social Wi-Fi and Analytics for the Retail Store of the Future Where Clicks Meet the Bricks

AirTight Social Wi-Fi and Analytics for the Retail Store of the Future Where Clicks Meet the Bricks AirTight Social Wi-Fi and Analytics for the Retail Store of the Future Where Clicks Meet the Bricks The retail store of the future will deliver a seamless and personalized consumer experience with omnichannel

More information

Boosting Loyalty And Customer Engagement In The Cloud

Boosting Loyalty And Customer Engagement In The Cloud Boosting Loyalty And Customer Engagement In The Cloud Combining The Strengths Of salesforce.com Social Clienteling And Fujitsu In-Store Systems Integration Today s consumers are in control of their retail

More information

Retail Industry and Mobile Technology

Retail Industry and Mobile Technology Retail Industry and Mobile Technology Contents Overview... 2 Retail in Omni-Channel World... 2 Technology Bridge... 2 Analytics... 3 Controlling the Shopping Experience... 3 Seamless Experience... 3 PCI

More information

SPONSORED CONTENT THE MARKETER S 2015 HOLIDAY FORECAST

SPONSORED CONTENT THE MARKETER S 2015 HOLIDAY FORECAST THE MARKETER S 2015 HOLIDAY FORECAST 2015 HOLIDAY FORECAST How Marketers Are Gearing Up Online and Offline The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just

More information

Lead the Retail Revolution.

Lead the Retail Revolution. Lead the Retail Revolution. The retail industry is at the center of a dramatic shift in the way consumers shop and interact with their retailers. After hundreds of years of customers going to the store,

More information

«How to make it happen» How IBM is fueling the evolution of retail innovation, store transformation & FMCG consumer engagement

«How to make it happen» How IBM is fueling the evolution of retail innovation, store transformation & FMCG consumer engagement «How to make it happen» How IBM is fueling the evolution of retail innovation, store transformation & FMCG consumer engagement Leaders will take a systematic and integrated approach to drive enterprise

More information

IBM Commerce by CrossView, Order Management Order management in the cloud. IBM Commerce by CrossView, Order Management 1

IBM Commerce by CrossView, Order Management Order management in the cloud. IBM Commerce by CrossView, Order Management 1 IBM Commerce by CrossView, Order Management Order management in the cloud IBM Commerce by CrossView, Order Management 1 IBM Commerce by CrossView, Order Management is a solution that delivers strategy,

More information

Mobile 360: Developing Your Comprehensive Digital Strategy

Mobile 360: Developing Your Comprehensive Digital Strategy Mobile 360: Developing Your Comprehensive Digital Strategy FK Funderburke, Director, Digital Merchandising & Strategy Vivek Agrawal, Director, Mobile & Digital Display Group Russell Young, Director, Strategic

More information

Personalized User Journeys. By Kevin Jackson Global Sales Director Gravity R&D 12/15/14

Personalized User Journeys. By Kevin Jackson Global Sales Director Gravity R&D 12/15/14 Personalized User Journeys By Kevin Jackson Global Sales Director Gravity R&D 12/15/14 Table of Contents Omnichannel and Retail 2.0... 3 Moments of Truth (MOTs)... 4 ibeacons, MOTs, and Big Data... 5 Personalized

More information

CUSTOMER CENTRICITY CUSTOMER RELATIONSHIP MANAGEMENT IN THE DIGITAL AGE

CUSTOMER CENTRICITY CUSTOMER RELATIONSHIP MANAGEMENT IN THE DIGITAL AGE CUSTOMER CENTRICITY CUSTOMER RELATIONSHIP MANAGEMENT IN THE DIGITAL AGE SPEAKERS Dilip Popat, Microsoft Javed Sikander is an ITS in the EPG Retail WW team. He contributed to the customer centricity solution

More information

IBM Digital Analytics Benchmark. Black Friday Report 2013

IBM Digital Analytics Benchmark. Black Friday Report 2013 Report 2013 1 2 Summary US Holiday shoppers once again shopped online early for the best deals with Thanksgiving Day online sales increasing by 19.7 percent over 2012. This momentum set the stage for a

More information

E- COMMERCE TRENDS FOR

E- COMMERCE TRENDS FOR Welcome to E-Commerce universe! introducing E- COMMERCE TRENDS FOR 2014 Table of contents Introduction...3 M-commerce...5 E-payment development...6 Shipping: free, fast, global...7 Pre-order...8 Targeted

More information

Resource Library. Consumer Location-Based Analytics Deliver Actionable Insights. From Platt Retail Institute s. Bringing Research to Retail SM

Resource Library. Consumer Location-Based Analytics Deliver Actionable Insights. From Platt Retail Institute s. Bringing Research to Retail SM From Platt Retail Institute s Resource Library Bringing Research to Retail SM See the entire PRI Resource Library at www.plattretailinstitute.org/library. Consumer Location-Based Analytics Deliver Actionable

More information

Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans

Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans By Karlene Lukovitz Industry Report by Exclusive Sponsor Introduction Marketers are keenly aware of the tremendous potential

More information

How To Be An Integrated Omnichannel Retailer

How To Be An Integrated Omnichannel Retailer OMNICHANNEL RETAILING: FROM VISION TO REALITY Exploring how to meet the critical need for bringing superior anytime, anywhere shopping journeys to life For more information visit ncr.com or contact us

More information

MicroStrategy Loyalty Platform Turnkey solution for the next generation of customer loyalty and engagement

MicroStrategy Loyalty Platform Turnkey solution for the next generation of customer loyalty and engagement MicroStrategy Loyalty Platform Turnkey solution for the next generation of customer loyalty and engagement Mobile Technology is a Driving Force in Retail Mobile technology will profoundly change consumer

More information

IBM Digital Analytics Benchmark. Cyber Monday Report 2013

IBM Digital Analytics Benchmark. Cyber Monday Report 2013 Report 2013 1 2 Summary U.S. shoppers made the biggest online shopping day in history with a 20.6 percent increase in online sales. also capped the highest five day online sales period on record from Thanksgiving

More information

The Retail Analytics Challenge: Smarter Retail through Advanced Analytics & Optimization

The Retail Analytics Challenge: Smarter Retail through Advanced Analytics & Optimization Smarter Retail The Retail Analytics Challenge: Smarter Retail through Advanced Analytics & Optimization 2011 IBM Corporation Connecting With the Digital Customer the Retail Challenge 88.8% increase in

More information

4 Ways Retailers Can Beat the Competition. (With Data They Already Have)

4 Ways Retailers Can Beat the Competition. (With Data They Already Have) 4 Ways Retailers Can Beat the Competition (With Data They Already Have) On the surface, the retail data playing field looks fairly level. From big-box retailers like Walmart to small, independent boutiques,

More information

RBTE: Big themes from Europe s biggest Retail show

RBTE: Big themes from Europe s biggest Retail show RBTE: Big themes from Europe s biggest Retail show The Pierhouse team joined thousands of visitors, retailers and exhibitors at the Retail Business Technology Expo in London to discuss the challenges and

More information

RedPrairie > Clienteling: What It Really Is > White Paper. Clienteling: What It Really Is.

RedPrairie > Clienteling: What It Really Is > White Paper. Clienteling: What It Really Is. Clienteling: What It Really Is. 2 Is there an App for that? In the world of retail technology, the term Clienteling has achieved buzzword status. As a result of this newfound popularity, the meaning of

More information

Driving shopper engagement through digital technology

Driving shopper engagement through digital technology Driving shopper engagement through digital technology Third annual study of the impact of digital technology on the retail landscape. June 2015 The habits of many retail shoppers are changing. Some key

More information

Digital Shopping Behavior in an Internet of Everything World Top Insights and Actions from Cisco Consulting Research

Digital Shopping Behavior in an Internet of Everything World Top Insights and Actions from Cisco Consulting Research Digital Shopping Behavior in an Internet of Everything World Top Insights and Actions from Cisco Consulting Research Jon Stine Hiten Sethi Top insights and actions from this research have significant implications

More information

CARD-LINKED MARKETING

CARD-LINKED MARKETING CARD-LINKED MARKETING Purchase-Based Targeting and the New Advertising Channel it Powers Advanced technology has made consumer purchase data accessible within the secure firewalls of banks, enabling the

More information

SEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD

SEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD SEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD IS YOUR DIGITAL MARKETING MAKING THE GRADE? A 7% These days, everyone is an omnichannel consumer. We shop in stores,

More information

MODERN IN-STORE PERSONALISATION

MODERN IN-STORE PERSONALISATION ebook MODERN IN-STORE PERSONALISATION What it is, why it matters and how to Table of contents 01 02 03 04 05 06 What is in-store personalisation? Why the greatest opportunities to improve the shopping

More information

Customer Experience Management

Customer Experience Management Customer Experience Management Finnish-Russian Chamber of Commerce Fredrik Bergström, Solution Manager Digital Commerce fredrik.bergstrom@tieto.com About me As Solution Manager I am responsible for customer

More information

How To Be Successful In A Cross Channel Retailing

How To Be Successful In A Cross Channel Retailing Foreword Retail industry is currently going through a once-in-a-generation transformation, primarily driven by more evolved shoppers and technological innovations. This has resulted in a structural shift

More information

Financial Services. Market Insights, Drivers & Best Practices

Financial Services. Market Insights, Drivers & Best Practices Financial Services Market Insights, Drivers & Best Practices Purpose This guide provides key insights for digital marketing practitioners and executives working in the Financial Services industry. Those

More information

Global Headquarters: 5 Speen Street Framingham, MA 01701 USA P.508.935.4400 F.508.988.7881 www.idc-ri.com

Global Headquarters: 5 Speen Street Framingham, MA 01701 USA P.508.935.4400 F.508.988.7881 www.idc-ri.com Global Headquarters: 5 Speen Street Framingham, MA 01701 USA P.508.935.4400 F.508.988.7881 www.idc-ri.com Redefin i n g the Shopper Experie n ce With O m n i c hannel Retailing W H I T E P A P E R Sponsored

More information

4 Retail Marketing Challenges. (and how to rise above them)

4 Retail Marketing Challenges. (and how to rise above them) 4 Retail Marketing Challenges (and how to rise above them) 4 Retail Marketing Challenges Many retailers find themselves in a precarious position as they look to acquire and foster relationships with consumers.

More information

The digital future for retail, hospitality and travel.

The digital future for retail, hospitality and travel. Digital transformation resets customer expectations. The digital future for retail, hospitality and travel. Technology is fundamentally changing how retail, hospitality and travel businesses operate. Businesses

More information

How To Use Big Data To Help A Retailer

How To Use Big Data To Help A Retailer IBM Software Big Data Retail Capitalizing on the power of big data for retail Adopt new approaches to keep customers engaged, maintain a competitive edge and maximize profitability 2 Capitalizing on the

More information

BRP SPECIAL REPORT. Loyalty Programs Rewarding the Customer Experience

BRP SPECIAL REPORT. Loyalty Programs Rewarding the Customer Experience Loyalty Programs Rewarding the Customer Experience BRP SPECIAL REPORT A supplemental report based on findings from the 2015 CRM/Unified Commerce Benchmark Survey https://bostonretailpartners.com/2015-crm-survey-report/

More information

Accenture Business Intelligence for Fashion and Luxury. Creating a Differentiated Customer Experience for Long-term Brand Loyalty

Accenture Business Intelligence for Fashion and Luxury. Creating a Differentiated Customer Experience for Long-term Brand Loyalty Accenture Business Intelligence for Fashion and Luxury Creating a Differentiated Customer Experience for Long-term Brand Loyalty Fashion is inherently an ever-changing industry. Customer preferences fluctuate

More information

Thought Leadership White Paper. Omni-channel transforms retail transactions

Thought Leadership White Paper. Omni-channel transforms retail transactions Thought Leadership White Paper Omni-channel transforms retail transactions Omni-channel transforms retail transactions Many consumers today cross channels inherently, often back and forth without even

More information

Mastering Retail Systems of Engagement. Engage your customer like never before

Mastering Retail Systems of Engagement. Engage your customer like never before Mastering Retail Systems of Engagement Engage your customer like never before The Retail Transformation The Equipped Customer Consumers demand to access information anytime, anywhere is posing challenges

More information

What's the Big Idea? Leveraging Consumer Trends & Insights

What's the Big Idea? Leveraging Consumer Trends & Insights What's the Big Idea? Leveraging Consumer Trends & Insights Pittsburgh AdFed Presentation September 19, 2013 www.campos.com What We ll Share Today Why trends are important 4 key consumer trends A selection

More information

A Retail Path Forward

A Retail Path Forward A Retail Path Forward How to build a base for innovation in omni-channel shopping experiences www.pointsource.com (877) 843-7481 6601 Six Forks Road, Suite 200 Raleigh, NC 27615 hello@pointsource.com 1

More information

cgi.com/retail 1 Omni-Commerce: Today s Imperative for Retail Success

cgi.com/retail 1 Omni-Commerce: Today s Imperative for Retail Success cgi.com/retail 1 Omni-Commerce: Today s Imperative for Retail Success 2 cgi.com/retail The retail industry is expected to evolve more over the next 10 years than it has in the last 50 years. E-commerce,

More information

TABLE OF CONTENTS. 1 Introduction. 2 Top Findings. 3-4 Chapter 1: Who, What, Where & How Much

TABLE OF CONTENTS. 1 Introduction. 2 Top Findings. 3-4 Chapter 1: Who, What, Where & How Much LIGHTSPEED S ANNUAL INDEPENDENT RETAIL TECHNOLOGY ADOPTION REPORT 2016 TABLE OF CONTENTS 1 Introduction 2 Top Findings 3-4 Chapter 1: Who, What, Where & How Much 5 Chapter 2: Shifting Budget Priorities

More information

Retail / E-commerce. Turning Big Data (and Little) Into Actionable Intelligence and Customer Profitability. Case Study ebook. Unlocking Profitability.

Retail / E-commerce. Turning Big Data (and Little) Into Actionable Intelligence and Customer Profitability. Case Study ebook. Unlocking Profitability. shop shop shop shop Retail / E-commerce Turning Big Data (and Little) Into Actionable Intelligence and Customer Profitability Part 3 in a series of 5 ebooks on intelligent customer engagement Case Study

More information

redefining the customer experience by adding value to IT infrastructure Your business technologists. Powering progress

redefining the customer experience by adding value to IT infrastructure Your business technologists. Powering progress redefining the customer experience by adding value to IT infrastructure Your business technologists. Powering progress 2 Redefining the customer experience by adding value to IT infrastructure Services

More information

JDA DIRECT COMMERCE. Stay Relevant and Thrive in The New Consumer Reality

JDA DIRECT COMMERCE. Stay Relevant and Thrive in The New Consumer Reality Stay Relevant and Thrive in The New Consumer Reality Today s always-connected consumer is being bombarded with offers 24/7, making it harder than ever for direct retailers to break through the clutter

More information

Your Last Traditional POS

Your Last Traditional POS RIS News Custom Research Your Last Traditional POS Examining the future of retail POS in a brave new omnichannel world produced by by joe skorupa Your Last Traditional POS Examining the future of retail

More information

12% An RIS News Whitepaper. of retailers offer mature omnichannel experiences.

12% An RIS News Whitepaper. of retailers offer mature omnichannel experiences. An RIS News Whitepaper Omnichannel Roadmap: Vision Meets Reality It is widely acknowledged that omnichannel is the future of retail. s want to shop anywhere at any time and expect a seamless experience

More information

Differentiate Now for Retail Leadership The Omni Channel Customer Experience

Differentiate Now for Retail Leadership The Omni Channel Customer Experience Differentiate Now for Retail Leadership The Omni Channel Customer Experience Singapore October 11 th, 2011 Ivano Ortis Head International, IDC Retail Insights Agenda Industry Trends What is Changed? Omni-channel

More information

CMO DISRUPT ECOMMERCE 2.0

CMO DISRUPT ECOMMERCE 2.0 ebay Enterprise International CMO DISRUPT ECOMMERCE 2.0 June 2015 Darren Fifield, Head of Sales & Marketing, ebay Enterprise It s all OK? The old paradigm The new paradigm Who is the omnichannel consumer?

More information

Summary. U.S. Retail Cyber Monday Report 2014

Summary. U.S. Retail Cyber Monday Report 2014 U.S. Retail Report 2014 IBM DIGITAL ANALYTICS BENCHMARK 2 Summary Heading back to work, consumers clicked their way to the best deals on which remained the busiest online shopping day of the holiday season.

More information

OMNI-CHANNEL NEEDS OMNI-SECURITY

OMNI-CHANNEL NEEDS OMNI-SECURITY OMNI-CHANNEL NEEDS OMNI-SECURITY isheriff RETAIL INDUSTRY WHITE PAPER COPYRIGHT 2015 isheriff, INC. A customer-centric experience that seamlessly connects a company s digital and physical stores and allows

More information

Bringing Digital into Store, now and in the future

Bringing Digital into Store, now and in the future Bringing Digital into Store, now and in the future Neil Adamson Digital Commerce Lead Accenture Interactive Agenda The now An integrated store The future Recent history: multi/omni-channel Multi-channel

More information

Client focused. Results driven. Ciber Retail Solutions

Client focused. Results driven. Ciber Retail Solutions Client focused. Results driven. Ciber Retail Solutions Multi-Channel Retailing Retailers are confronted by a downturn in consumer spending, ever-tighter margins, emerging shopping patterns, empowered consumers

More information

Leveraging Workforce Management to Deliver Exceptional Customer Experience

Leveraging Workforce Management to Deliver Exceptional Customer Experience A White Paper Leveraging Workforce Management to Deliver Exceptional Customer Experience How Workforce Management Enhances Analytics, Promotion and Loyalty Initiatives Consumers are in the driver s seat.

More information

Uncertain Futures: The USPS and Direct Marketing's Changing Role Prospective View

Uncertain Futures: The USPS and Direct Marketing's Changing Role Prospective View Uncertain Futures: The USPS and Direct Marketing's Changing Role Prospective View Nikki Baird, Managing Partner, February 2012 Introduction In Fall 2011, the United States Postal Service announced major

More information

Fujitsu in Retail Federico Riboldi Business Program Manager Fujitsu Italy 9 Ottobre 2014

Fujitsu in Retail Federico Riboldi Business Program Manager Fujitsu Italy 9 Ottobre 2014 Connected Retail. Fujitsu in Retail Federico Riboldi Business Program Manager Fujitsu Italy 9 Ottobre 2014 0 2014 FUJITSU Retail is evolving fast Yesterday Today Tomorrow Convenience Store Online Crowd

More information

A Single Commerce Platform for Omnichannel Retailing

A Single Commerce Platform for Omnichannel Retailing A Single Commerce Platform for Omnichannel Retailing How A Unified Approach Accelerates the Journey to Omnichannel, Creating Competitive Advantage Along the Way White Paper Table of Contents Introduction

More information

Turbocharge Your Email Marketing Through Better Transactional Messages

Turbocharge Your Email Marketing Through Better Transactional Messages Turbocharge Your Email Marketing Through Better Turbocharge Your Email Marketing Through Better How to Use Everyday Transactional Emails for Greater Customer Experiences and More Revenue $ option #3 option

More information

Best practices for choosing and integrating a mobile payments platform. A GlobalOnePay White Paper

Best practices for choosing and integrating a mobile payments platform. A GlobalOnePay White Paper Best practices for choosing and integrating a mobile payments platform A GlobalOnePay White Paper Mobile commerce (mcommerce) purchases and in-app payments made on mobile devices are rapidly becoming just

More information

Filipp Shubin COO Synqera for NRF Big Show 2014 DELIVERING A PERSONALIZED IN-STORE EXPERIENCE

Filipp Shubin COO Synqera for NRF Big Show 2014 DELIVERING A PERSONALIZED IN-STORE EXPERIENCE Filipp Shubin COO Synqera for NRF Big Show 2014 DELIVERING A PERSONALIZED IN-STORE EXPERIENCE The changing retail environment 1. Five-year average return on investment: 3. Customer satisfaction index (out

More information

2015 Holiday Commerce Marketing Guide

2015 Holiday Commerce Marketing Guide 2015 Holiday Commerce Marketing Guide This past 2014 holiday period was a very merry season for ecommerce, witnessing a 16% growth in holiday sales over holiday 2013. 1 We have also seen continued shifts

More information

Leveraging the Internet of Things in Marketing

Leveraging the Internet of Things in Marketing Leveraging the Internet of Things in Marketing Index 3 3 4 4 5 5 6 6 Introduction The Internet of Things outlook IoT and marketing Wearables: Reaching customers anywhere Location-based marketing RFID tags

More information

www.footfall.com +44 (0) 121 711 4652 ARE CLICKS CRUSHING BRICKS? Ecommerce and the digital influence on bricks-and-mortar retail

www.footfall.com +44 (0) 121 711 4652 ARE CLICKS CRUSHING BRICKS? Ecommerce and the digital influence on bricks-and-mortar retail www.footfall.com +44 (0) 121 711 4652 ARE CLICKS CRUSHING BRICKS? Ecommerce and the digital influence on bricks-and-mortar retail Rumours of the store s death are greatly exaggerated Traditional retail

More information

An Exclusive Mobile Shopping Report: Mobile Innovation & The Next Step in Omnichannel Commerce

An Exclusive Mobile Shopping Report: Mobile Innovation & The Next Step in Omnichannel Commerce An Exclusive Mobile Shopping Report: Mobile Innovation & The Next Step in Omnichannel Commerce A WBR Digital Whitepaper Presented in Conjunction with KIBO and SilverPop Winter 2015 Executive Summary 2015

More information

Analytics Powered Smarter Merchandising

Analytics Powered Smarter Merchandising Analytics Powered Smarter Merchandising How Lee Jeans is Leveraging IBM WebSphere Commerce and Coremetrics Luis E Rodriguez WW Solutions Executive, Smarter Commerce, IBM Brian Tomz Sr. Director Product

More information

COMMERCE SNAPSHOT. October 2015

COMMERCE SNAPSHOT. October 2015 October COMMERCE SNAPSHOT Mobile commerce, and even digital commerce as a whole, still accounts for a small slice of total retail sales in the US. But far more sales are influenced somehow by digital and

More information

5 Immediate Tactics to Create a Seamless Responsive Experience

5 Immediate Tactics to Create a Seamless Responsive Experience 5 Immediate Tactics to Create a Seamless Responsive Experience Today s Speakers Speakers Ken Burke Founder and CEO MarketLive Jeff Hawley Director, Customer Experience Group Yamaha 2 MarketLive Customer

More information

Key Digital Trends for 2014

Key Digital Trends for 2014 December 12, 2013 Key Digital Trends for 2014 Presented by: Noah Elkin Principal Analyst Sponsored by: Agenda: emarketer sees four key trends affecting digital marketing in 2014 No. 1: Mobile moves to

More information

Mobile Marketing Survey Report Q1 2014

Mobile Marketing Survey Report Q1 2014 Mobile Marketing Survey Report Q1 2014 About RadiumOne What we do RadiumOne makes the cross-platform advertising connection through proprietary first party data, vast targeting capabilities and crosschannel

More information

Amanda, a working mom, spotted a summer skirt on the website of a top clothing brand and ordered it. When the skirt arrived it was the wrong color.

Amanda, a working mom, spotted a summer skirt on the website of a top clothing brand and ordered it. When the skirt arrived it was the wrong color. www.wipro.com DRIVING CUSTOMER INSIGHTS FOR RETAILERS IN THE DIGITAL ERA Venkataraman Ramanathan Senior Architect, Information Management, Wipro Analytics Amanda, a working mom, spotted a summer skirt

More information

Here are some insights into what to plan for and when. Some things you probably have on your list... some you might not.

Here are some insights into what to plan for and when. Some things you probably have on your list... some you might not. This is it. This is the year. Your company is ready to make the move and launch your ecommerce website. Or maybe you are well established online. So now it s time to make the move to new technologies (complete

More information

2,5 * 10 17 2,500,000,000,000,000,000

2,5 * 10 17 2,500,000,000,000,000,000 What is Big Data? 2 What is Big Data? 3 2,5 * 10 17 2,500,000,000,000,000,000 = BYTES OF DATA PER DAY THAT LOOKS LIKE THIS 2,5 QUINTILLIONS Big Data is anything too big to deal with in an Excel spreadsheet.

More information

Elevate Customer Experience and Engagement in the New Digital World

Elevate Customer Experience and Engagement in the New Digital World Elevate Customer Experience and Engagement in the New Digital World John Chan CRM Solutions Lead, Microsoft Business Solutions Microsoft Asia Customer buying behavior has fundamentally changed therefore,

More information