Urban Capital + Nichetto Studio

Transcription

1 Urban Capital + Nichetto Studio

2 Plug& Play

3 Architecture as product It s like that feeling when you open up a brown cardboard package that just arrived in the mail. When you lift that thing out of the box and set it down on the table and smile knowing how well it s going to fit into your life. Just like that, except it s your house.

4 1. Design 2. Make Configure your Cubitat online according to your own personal specifications. Nike pioneered an online product customization tool that lets customers log onto its website, choose a basic shoe type, and then go through a set of easy steps to personalize the product. Mass produced small scale products are doing this but nobody is doing it at scale with architecture. Until Cubitat. Your custom Cubitat is assembled according to your order. If architecture and our building industry evolved at the same rate as the tech and auto industries, we d live in dramatically different ways. Architecture as product rethinks our relationship to the built world. It imagines architecture as fast, not slow, and configurable, not static.

5 3. Deliver 4. Install 5. Live Have your Cubitat shipped to the location of your choice. Cubitat takes the core elements of your house, wraps them up together and delivers them all-inone pretty much anywhere. Whether it s setting up your starterhome or taking your home with you when you move, Cubitat makes just about any place a place to live. Hoist, sit or slide your Cubitat in place and plug it in. You know how you plug in your computer and get going right away? Cubitat is the same but for your house. Live in a condo? Hoist Cubitat up to your floor and slide it in. In the country? Build a platform, plug in to services, and away you go. Move right in and live in a whole new way with Cubitat. Cubitat living makes small things fun. It s like vacuum packing your home. Cubitat is everything you need to live nearly anywhere you want to live.

6 kitchen bedroom bathroom wardrobe kitchen bathroom wardrobe bedroom

7 Nichetto Studio Venice, Italy, 2006 Luca Nichetto founds a multidisciplinary office specializing in Industrial Design, Product Design and Design Consultancy. From its inception the studio collaborates with many organizations, quickly expanding its influence over national borders. In 2011 the designer launches a new branch of the agency based in Stockholm, Sweden, in response to growing requests for collaboration from international companies. Nichetto s attention to detail and deep knowledge of the production process make the studio an important reference. The variety of cultural references used in every project has given the studio worldwide recognition and appreciation not limited to the design industry. In 2013 the two realities merged into Nichetto Studio, with expertise as well into Interior Design and Architecture.

8 Urban Capital explores design Cubitat is a manifestation of Urban Capital s DNA as a company that explores design with out of the box thinking. Combining elements from Urban Capital developments with ideas about prefab construction, architecture as product, and compact living, Cubitat is a concept for the future with its feet firmly planted in designs and practices of today. URBAN CAPITAL With over 5,000 units in markets across Canada including Montreal, Ottawa, Winnipeg, Halifax and its home base,, forward thinking developer Urban Capital, led by partners David Wex and Mark Reeve, continuously blazes a trail in terms of design, urban location and market differentiation. celebrated River City. A stunning four phase development by Montreal-based Saucier + Perrotte (with s ZAS Architects), the complex has been hailed as a pure vision of liberated design (Lisa Rochon). Other recent Urban Capital developments, all with interiors by design leaders Cecconi Simone, include Nicholas, a CORE-designed tower in the Bay-Bloor neighbourhood; Trinity Bellwoods Towns, an amalgam of high end condominium design and townhouse form; and Tableau, a 36 storey stunner by Wallman Architects, with a public plaza under a huge structural table five stories in the air. Developers of the highly innovative and critically acclaimed Smart House, designed by architects Alliance as 's first micro-condos, Urban Capital has also brought to architecture unlike any other with its

9 RIVER CITY 2 SMART HOUSE Ottawa RIVER CITY 3 McGILL OUEST Montreal NICHOLAS SMART HOUSE EAST MARKET Ottawa SOUTHPORT Halifax TRINITY BELLWOODS TOWNS CENTRAL Ottawa RIVER CITY 1 CAMDEN LOFTS CHARLOTTE LOFTS GLASSHOUSE Winnipeg BOUTIQUE TABLEAU

10 Cubitat is an evolution of design work that Urban Capital has been undertaking since the late 1990s Graham Hill Cube at RC3 RIVER CITY 3 RC3, the third phase of River City, is an iconic tower in an already iconic four-phase development. Designed by Montreal based Saucier + Perrotte and consisting of in-and-out cubes, RC3 contains a number of extra large suites with glazing at one end. For these suites, Urban Capital tapped TED-talk sensation Graham Hill to design layouts centred around a cube, creating a unique flow and allowing light to penetrate to the rear of the living space. While not plug and play in the nature of Cubitat, RC3 s cubes nevertheless set Urban Capital along the road to the Cubitat you see today.

11 f SMART HOUSE How do you make living affordable at a high cost location like Queen and University? You design super small units micro condos but you make them feel much larger by way of innovative design. That s the idea behind Smart House. A media sensation when it was launched in late 2013, this architects Alliance and II BY IV project pressed the reset button on many aspects of condominium design, from highly efficient kitchens, to innovative European appliances (such as dishwasher drawers) and furniture that does double-duty. All precedents that we incorporated into Cubitat. CENTURY LOFTS Cubitat's origin is in fact a small warehouse conversion that Urban Capital developed for a third party way back in Called Century Lofts and designed by Oleson Worland Architects, its units were an early precedent for Cubitat: large warehouse spaces with cubes (containing all of the condominium's elements) set in the middle, defining the bedrooms behind and the living and dining areas in front. Cube based layout at Century Lofts LIVING DINING Smart House kitchen (closed/open) dw w d BEDROOM

12 urbancapital.ca professional carpentry ltd. the walsh group point. focus. direction. Forged design.com Central Glass & Mirror Nortown Electric POPS PAINTING! A little note about Cubitat Cubitat is an experimental concept developed by Urban Capital and Nichetto Studio for IDS. It is not currently in production but if you have any ideas about it, or want to talk to us more about it, please contact info@urbancapital.ca.