NOT EVERYONE CAN AFFORD WHATEVER THEY LIKE - CONNOISSEUR S READERS CAN

Transcription

1 CONNOISSEUR

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3 NOT EVERYONE CAN AFFORD WHATEVER THEY LIKE - CONNOISSEUR S READERS CAN LET US INTRODUCE OUR READERS TO YOU THE TARGET AUDIENCE WITH THE GREATEST PURCHASING POWER IN THE COUNTRY

4 FACTS 75, 000 READERS Source: Orvesto Consumer 2009 fullyear CIRCULATION: 41,900 RS-VALIDATED THOSE WHO RECEIVE CONNOISSEUR HAVE ON AVERAGE A NET WORTH OF 12,2 MILLION SWEDISH KRONOR! THEIR AVERAGE YEARLY INCOME IS 2,5 MILLION KRONOR. Source: SPAR 2009 Residence 46,5% Stockholm 12,4% Gothenburg 5,9% Malmö 27% Other Source: SPAR 2009 Gender demographic 80 % Male 20 % Female Source: SPAR 2009 Age Average age is 47 Source: Orvesto Consumer 2009 fullyear More facts 55% have their own business 66% travel privately at least 4 times a year 45% own two residences. 29% own three or more onnoisseurs readership 24% intend to purchase property overseas 72% own two or more cars 41% intend to purchase a car within a year 42% invest in stocks and shares 52% have a private banking service 4,7 st watches in average per person Source: Own survey, Feb Number of responses:552. Would you like to know more about our readers? Contact us for details of the whole survey. Phone +46 (0) or contact info@connoisseurint.se

5 SOMETIMES CHEAP CAN BE EXPENSIVE It is unwise to pay too much, but it is worse to pay too little. When you pay too much, you lose a little money...that is all. When you pay too little you sometimes lose everything, because the thing you bought was incapable of doing the things it was bought to do. The common law of business balance prohibits paying a little and getting a lot...it cannot be done ( ) Moral If you deal with the lowest bidder, it's well to add something for the risk you run. And if you do that, you will have enough to pay for something better!" John Ruskin Sometimes cheap is expensiv

6 CONNOISSEUR REACHES THOSE WITH MOST PURCHASING POWER etimes cheap is expensive PERSONAL EXPENDITURE PER YEAR COMPARED WITH READERS OF OTHER MAGZINES. Cost per thousand (SEK) Travel. Spend most money on travel and travel +31 times a year. ( SEK per year) Connoisseur Veckans affärer Affärsvärlden DI Weekend Livets goda OTHER CATEGORIES WHERE CONNOISSEUR TOPS THE RANKING FOR EXPENDITURE COMPARED WITH OTHER MAGAZINES/NEWSPA- PERS ARE, FOR INSTANCE: FIG.1 Cost per thousand (SEK) Reach in target (%) Reach in target (%) Furniture Domestic Travel Overseas Travel Wine Restaurants Cars Bonds Stocks/Shares Pleasures Source: Orvesto Consumer 2009 fullyear FIG.1 CONNOISSEUR REACHES THE HIGHEST INCOME NEW CAR PURCHASERS The diagram shows that Connoisseur has the best scope within the target group at the same time as having the lowest contract cost when one wishes to reach high-income males in the process of new-car purchase. The survey covered all magazines. The diagram shows the top 10 magazines with the best reach within the target group. FIG.2 REACHING ACTIVE HIGH-INCOME SHARE PURCHASERS AT A LOW CONTACT COST In the diagram we have chosen a profile of individuals with an annual income of at least 1 million kronor who make at least 11 share transactions per year. The further to the right, the better the reach within the target group. The lower the vertical position, the lower the contract cost. The survey covered all magazines. The diagram shows the top 10 magazines with the best reach within the target group. Source: FIG.1 & FIG.2: Orvesto Consumer 2008 fullyear. FIG.2

7 FIRA JUL PÅ HERRGÅRD CONNOISSEURS JULKLAPPSTIPS PERCY NILSSON SKÅNES MESTA ENTREPRENÖR POLARSEMESTER HETAST JUST NU OSTAR FÖR KÄNNARE CONNOISSEUR CONNOISSEUR VIVA ESPAÑA ÅRETS HETASTE RESMÅL SOUND OF MUSIC SOMMAR I ÖSTERRIKE ENTREPRENÖREN TORSTEN JANSSON VINERNA FRÅN LA RIOJA FÄRGSTARKT MODE PEGGY BRUZELIUS STYRELSEPROFFS DET SENASTE FRÅN KLOCKMÄSSORNA I SCHWEIZ CONNOISSEUR UNDERSÖKER EUROPAS HÄSTTRENDER GREKLAND PÅ NYTT CONNOISSEURS RESEGUIDE DEN MODERNE MANNEN MODESPECIAL CONNOISSEUR CONNOISSEUR COST-EFFECTIVENESS CONNOISSEUR IS NO ORDINARY MAGAZINE IT IS SWEDEN S MOST EXCLUSIVE. Maybe that s why we re kept longer, read more times and considered to be more exclusive. To what extent do you consider Connoisseur to be exclusive when compared with other Swedish magazines/newspapers? 89 % of our readers answer either much better quality or better quality. For how long do you keep your copy of Connoisseur? 69 % of our readers keep it for at least a month, 6 months or archive it (19 %). How many times do you read Connoisseur? 49 % answer three or more times. Source: Questionnaire, Feb Number of responses: 552 CONNOISSEUR IS THE MOST COST-EFFECTIVE WAY TO REACH THE TARGET AUDIENCE. COMPARE FOR YOURSELF! Addresses PAR-Consumer Cost for addresses: ,740 EURO (includes start cost, cost for cross-referencing with nixregister, cost per address, incidentals.variables: income at least 1,000,000 SEK and personal net worth of at least 5,000,000 SEK. One-off use. VINSPECIAL FRÅN SOAVE PORTRÄTT AV ALF SVENSSON MARRAKECH - FANTASIEGGANDE RESMÅL TE - EN DRYCK FÖR KÄNNARE VÅRENS INREDNING Postage paid 3,96 SEK per copy: ,834 EURO Printed weight g Print costs, envelopes & labels: EURO Estimated minimum price TOTAL ,443 EURO SEK INC V.A.T. CONNOISSEUR IS DISTRIBUTED TO 41, 900 AND READ BY 75, 000. FULL Connoisseur PAGE is no ordinary magaz ,711 EURO Source: Par & Posten

8 ADVERTISERS ABOUT CONNOISSEUR CARTIER Being known as Jeweller of the Kings, King of Jewellers Cartier seeks for equivalent partners to convey this message. Due to its high standards of quality, Connoisseur was selected as one of our mediapartners. We are convinced that this helps us reaching our well respected and sophisticated target group. Its positioning in the luxury segment has proven to be a valuable asset in our communication strategy. Mike van Kinderen MERCEDES-BENZ Mercedes-Benz has advertised in Connoisseur continually from its very first edition. Connoisseur s readers are a very interesting target audience for us and through our continued presence in Connoisseur and the purchasing power of its target audience we continue to strengthen the high-end brand of Mercedes. We have also enjoyed successful events working together with Connoisseur. Magnus Fager ROYAL COURT JEWELLER G FAHLSTRÖM We have been successfully advertising in Connoisseur for over 7 years. We believe in long-term marketing and the advantage with Connoisseur is that one reaches the target audience directly, which can be difficult in other media. Our advertising is a combination of profiling our business and of the products we sell. I have even boosted the advertisement with direct mail offers which produced hat advertisers say about a lot of extra sales. I know that the magazine is RS-validated so I can be confident that my advertisement really will reach the right number of readers. Peter Fahlström onnoisseur ROSS ARCHITECTURE & DESIGN I chose to advertise in Connoisseur from the very first edition and have since then been a faithful and extremely satisfied advertiser. The magazine s exclusive image communicates perfectly with my target market and I have designed a large number of Connoisseur Homes. I actively select my marketing channels and Connoisseur is my first choice. Architect SAR Pål Ross

9 Pricelist PRICELIST CONNOISSEUR ONE EDITION ANNUALLY, 4 EDITIONS CONNOISSEUR Exclusive Distributed to persons with a fortune exceeding and to the persons with highest income. Cover 2 9,256 EURO 28,725 EURO 6,167 EURO Cover 3 8,226 EURO 25,636 EURO 5,137 EURO Cover 4 12,344 EURO 35,384 EURO 7,197 EURO Spread 12,344 EURO 37,991 EURO 7,197 EURO Full page 7,711 EURO 22,444 EURO 4,931 EURO 1/2 page 5,858 EURO 17,090 EURO 3,799 EURO 1/3 page (max 10) 4,108 EURO 11,901 EURO 2,563 EURO Shopping guide 504 EURO 1,534 EURO 504 EURO Extra line 124 EURO EURO Rates inclusive of advertising taxes but exclusive of V.A.T. RS-validated circulation: 41, 900 Advertisement format Spread 420x297mm (+5mm oversize) Full page A4 (210x mm oversize) Half page 88x265mm 1/3 page 118,6x130mm Copy dates th January th April th September th October Publication dates February May October December

10 IT S ALL ABOUT PRESENTING YOUR BRAND TOGETHER WITH OTHER STRONG BRANDS. IN CONNOISSEUR YOU CAN FIND MORE STRONG BRANDS THAN IN ANY OTHER MEDIA.

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12 CONNOISSEUR INTERNATIONAL AB Smedjegatan 6, SE Nacka, Sweden Phone +46 (0) Fax: +46 (0)