Scheme of Examination. Syllabi MASTER OF BUSINESS ADMINISTRATION (M B A) Academic Session

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1 Scheme of Examination & Syllabi of MASTER OF BUSINESS ADMINISTRATION (M B A) for Academic Session GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY Kashmere Gate, Delhi (INDIA).

2 Criteria for Internal Assessment The internal assessment of the students (out of 40 marks) shall be as per the criteria given below: 1. Class Test-I - 15 marks (Individual Term Paper/Written Assignment/Project) 2. Class Test-II - 15 marks (Will be a written test to be conducted on the date communicated by the University for the Class Test II, except for the Fourth Semester where the dates will be decided by the concerned institutes/school). 3. Individual Presentation/Viva-Voce/Group Discussion - 10 marks Record to be maintained by faculty and made available to the examination branch of the University, if required. 2

3 FIRST SEMESTER Code No. Paper L T/P Credits MS 101 Management Process & Organizational Behaviour 4-4 MS 103 Quantitative Methods 4-4 MS 105 Managerial Economics 4-4 MS 107 Accounting for Management 4-4 MS 109 IT for Managers 3-3 MS 111 Business Communication 4-4 MS 113 Business Environment 4-4 MS 151 IT for Managers Lab Total

4 SECOND SEMESTER Code No. Paper L T/P Credits MS 102 Management of Technology, Innovation and Change 4-4 MS 104 Financial Management 4-4 MS 106 Marketing Management 4-4 MS 108 Business Research 4-4 MS 110 Operations Management 4-4 MS 112 Human Resources Management 4-4 MS 114 E-Business 4-4 MS 116 Managerial Skills Development (NUES) 2-2 Total

5 THIRD SEMESTER Code No. Paper L T/P Credits MS 201 Summer Training Project MS 203 Management of International Business 4-4 MS 205 Information Systems Management 4-4 MS 207 Entrepreneurship and Small Business Development 4-4 Elective I 3-3 Elective II 3-3 Elective III 3-3 Elective IV 3-3 Elective V 3-3 Total Note: 1. All students must specialize in one major and one minor area. Five papers must be taken for the major area and three papers for the minor area of specialization. 2. Three elective papers must be taken in the third semester and two elective papers in the fourth semester from the area selected for major specialization. LIST OF ELECTIVES I. MARKETING MS Consumer Behavior MS Sales and Distribution Management MS International Marketing MS 215 Services Marketing II. FINANCE MS International Financial Management MS Financial Markets and Institutions MS Security Analysis and Investment Management MS 223 Corporate Tax Planning III. HUMAN RESOURCE MANAGEMENT MS Compensation Management MS Industrial Relations and Labor Laws MS Training and Developments Systems and Practices MS Performance Appraisal and Management IV. INFORMATION TECHNOLOGY AND SYSTEMS MS Systems Analysis and Design MS Enterprise Resource Planning MS Network Applications and Management MS Database Management Systems MS Database Management Systems Lab. (This paper is based on MS 239 and is part of it) V. GLOBAL BUSINESS MANAGEMENT MS International Business Environment MS Export, Import Policies, Procedures, and Documentation MS WTO and Intellectual Property Rights MS International Economics 5

6 FOURTH SEMESTER Code No. Paper L T/P Credits MS 202 Strategic Management 3-3 MS 204 Project Report MS 206 Business Intelligence and Applications 3-3 Elective I 3-3 Elective II 3-3 Elective III 3-3 Total Note: Syllabus for the Fourth Semester papers shall be completed by February 28 th every year and for the remaining period the students shall continue to work on the assigned project. LIST OF ELECTIVES I. MARKETING MS 208 Retail Management MS Advertising and Brand Management MS 212 Rural and Social Marketing II. FINANCE MS Project Planning and Analysis MS Mergers, Acquisitions and Corporate Restructuring MS Insurance and Risk Management III. HUMAN RESOURCE MANAGEMENT MS Strategic Human Resource Management MS Organizational Development MS Team Building in Organizations IV. INFORMATION TECHNOLOGY AND SYSTEMS MS 226 Front End Design Tools MS 252 Front End Design Tools Lab. (This paper is based on MS 226 and is part it) MS Software Project Management MS Web Technologies MS 254 Web Technologies Lab. (This paper is based on MS 230 and is part it) V. GLOBAL BUSINESS MANAGEMENT MS Global Competitiveness and Strategic Alliances MS Distribution and Logistics for International Business MS Foreign Language Total Credits = 109 To obtain the degree a student shall require 104 Credits. 6

7 Management Process & Organisational Behaviour Course Code: MS 101 L - 4 Credits - 4 Objectives: This course is designed to expose the students to fundamental concepts of management, its processes and behavioural dynamics in organizations. 1. Introduction Meaning and Nature of Management, Management Approaches, Processes, Managerial Skills, Tasks and Responsibilities of a Professional Manager. (12 Hours) 2. Organizational Structure and Process Organizational Culture and Climate, Managerial Ethos, Organization Structure & Design, and Managerial Communication. (13 Hours) 3. Organization Behavior: An Introduction, Behavioural Dynamics Individual Determinants of Organization. Behaviour: Perception, Learning, Personality, Attitudes and Values, Motivation, Job Anxiety and Stress. Group Dynamics and Interpersonal Relations, Management of Organizational Conflicts, Management of Change, Leadership and Theories and Styles. (16 Hours) 4. Planning and Controlling Planning Types and Process, Management By Objectives, Decision-Making Types and Models, Problem Solving Techniques, Controlling: Process and Techniques. (15 Hours) Text Books: 1. Robbins, S.P. & Decenzo, D (2002). Fundamental of Management. Pearson Education. 2. Stoner, et.al. (2002). Management. Prentice Hall of India. 3. Luthans, F (2004). Organisational Behaviour. McGraw Hill, International Edition. 7

8 Reference Books: 1. Weiss, J.W. (reprint of 2002). Organizational Behavior & Change. Managing Diversity, Crosscultural Dynamics & Ethics. Vikas Publishing House Pvt. Ltd. 2. Pettinger, R (2002). Introduction to Management. Palgrave McMillan. 3. Pareek, U (2004). Understanding Organisational Behaviour. Oxford University Press. 8

9 Quantitative Methods Course Code: MS 103 L - 4 Credits - 4 Objectives: To expose students to Quantitative Technique in management decision-making. Section 1 (16 hours) Descriptive Statistics: - Presentation of data, Measures of Central tendency Probability (Concept, Theorems, Conditional Probability, Bayes Theorem) Probability Distribution (Discrete and Continuous) Correlation and Regression Section 2 (10 hours) Linear Programming: Graphical Solution and Simplex Method, Duality Sensitivity Analysis Section 3 (20 hours) Decision Theory (Decision Under certainty, risk and Uncertainty, Marginal Analysis, Decision tree Analysis) Game Theory (Pure and Mixed Strategy, Graphical, Dominance and Algebraic Method) Transportation Problems (Initial Basic Feasible Solution, Test for Optimality and Transshipment) Assignment Problem Section 4 (10 hours) Network Analysis (PERT & CPM) Cost Analysis and Resource Allocation Queuing Model (M/M/1/ /FIFO)(2 hr) Textbooks: 1. Hillier, F. S. & Hillier, M. S. (2005), Introduction to Management Science. Tata McGraw Hill. 2. Gupta S.P & Gupta, M.P (2003) Statistical Methods. Sultan Chand & Sons, New Delhi. Reference Books : 1. Taha, H. A. (7 th ed. 2002). Operation Research: An introduction. Pearson Education New Delhi 2. Vohra, N.D (2003). Quantitative Techniques in Management. Tata McGraw Hill, New Delhi 9

10 Managerial Economics Course Code: MS-105 L - 4 Credits - 4 Objectives: The course is aimed at building a perspective necessary for the application of modern economic concepts, precepts, tools and techniques in evaluating business decisions taken by a firm. The course will also look at recent developments in business in the context of economic theory. 1. Introduction: Nature, Scope and Significance of Managerial Economics, its Relationship with other Disciplines, Role of Managerial Economics in Decision Making, Decision Making under Risk and Uncertainty. 2. Consumer Behaviour and Demand Analysis: Cardinal and Ordinal Approaches to Consumer Behaviour, Demand Functions, Determinants of Demand, Elasticity of Demand, Derivation of market Demand, Demand Estimation and Forecasting. (15 Hours) 3 Theory of Production and Cost: Managerial uses of Production Function, Short Run and Long Run Production Analysis, Isoquants, Optimal Combination of Inputs, Empirical Estimation of Production Functions; Traditional and Modern Theory of Cost in Short and Long Runs, Economies of Scale and Economies of Scope, Empirical Estimation of Cost Function. (14 Hours) 4 Theory and Behaviour of Firm: Profit Maximization, Alternative Objectives of Business Firms, Price Output decisions under Perfect Competition, Monopoly, Monopolistic Competition and Oligopoly, Pricing Policies and Methods, Strategic Behaviour of Firms and Game Theory:- Nash Equilibrium, Prisoner s Dilemma Price and Non-price Competition. (17 Hours) Text Books: 1. Christopher R. Thomas & S. Charles Maurice (2006), Managerial Economics, Tata McGraw Hill, New Delhi. 2. Truett & Truett (2004). Managerial Economics. John Wiley & Sons Inc. 10

11 3. Petersen, H. Craig & Cris, L W (2004). Managerial Economics. Pearson Education (Singapore) Ltd. 4. Chaturvedi, D.D. & Gupta S.L. (2003). Managerial Economics: Text & Cases. Brijwasi Book Distributors and Publishers. Reference Books: 1. Salvatore, D. (2004). Managerial Economics in a Global Economy. Irwin, Mc Graw-Hill. 2. Dholakia, R.H. & Oza, A.N. (2003). Micro Economics for Management Students. OUP, New Delhi. 3. Keating Berry and Wilson, J H. (2003). An Economic Foundation for Business Deciion. Biztantra Publication, New Delhi. 4. Gupta, G.S. (2004). Managerial Economics: Micro Economic. McGraw Hill. 11

12 Accounting for Management Course Code: MS 107 L - 4 Credits - 4 Objectives: The course aims at enabling students to understand the basic accounting principles and techniques of preparing & presenting the accounts for users of accounting information. The course also familiarize the students with the basic cost and management accounting concepts and their applications in managerial decision making. 1. Nature of Accounting Information: Scope of Accounting, Accounting concepts, Principles & Standards, Accounting Cycle, Journalisation, Subsidiary Books; Ledger Posting, Preparation of Trial Balance, Rectification of Error. Classification of Capital and Revenue. Fixed Assets and Depreciation Accounting. Preparation of Final Accounts, Manufacturing Account; Trading Account, Profit and Loss Account; Balance Sheet (with adjustments), Reports to be Annexed. (14 Hours) 2. Cost Accounting: Objectives, Classification of Cost, Preparation of Cost Sheet, Material Cost Accounting, Perpetual Inventory Control, Inventory Valuation, EOQ, ABC Analysis, Setting of Reorder Level, Maximum Level, Minimum Level, Labour Cost Accounting, Remuneration and Incentive Schemes. Overhead Cost Allocations, Over and under Absorption. Job and Contract Costing, Operating Costing (Transportation, Powerhouse, Hospitals), Reconciliation of Financial and Cost Accounting (14 Hours) 3. Performance Evaluation Techniques: Introduction to Budgeting and Budgetary Control; Performance Budgeting; Classification of Budget; Standard Costing and Variance Analysis; Balanced Scorecard; Responsibility Accounting. (14 Hours) 4. Decision Making Techniques: Cost Volume Profit Analysis; Management Accounting for Decision Making and Control; EVA and Performance Measurement; Introduction to Activity Base Costing, Targeting Costing, Life Cycle Costing; Uniform Costing. (14 Hours) Text Books: 1. Maheshwari, S.N. (2 nd ed., 2003). Financial and Cost Accounting. Sultan Chand & Sons. 2. Bhattacharya, Ashish K. (2003). Financial Accounting for Business Managers. Prentice Hall of India. 3. Arora, M. N. (2004). Cost Accounting. Vikas Publication. 12

13 Reference Books: 1. Maheshwari, S.N. (8 th ed., 2004 Vol-I) & (9 th ed., 2004-Vol-II). Advanced Accountancy Vol. I & II. Vikas Publishing House. 2. ICAI, Accounting Standards (Latest). 3. Maheshwari, S.N. (2004). Corporate Accounting for Managers. Vikas Publishing House, New Delhi. 4. Khan, M.Y. and Jain, P.K (4 th ed., 2004). Financial Management, Text, Problems & Cases. Tata McGraw Hill Company, New Delhi. 13

14 IT for Managers Course Code: MS 109 L 3 P-0 Credits - 03 Objectives: The primary objective of this course is to familiarize the student with basic concepts of information technology and their applications to business processes. 1. Computer Hardware and Number System: - CPU, Logic Gates, Computer Memory, Computer Hierarchy, Input Technologies, Output Technologies. Number System and Arithmetic: Binary, Octal and Hexadecimal Number System, Binary Arithmetic, Boolean Algebra. 2. Computer Software: Application and System Software, Programming Languages and their Classification, Assemblers, Compilers and Interpreters. Operating Systems- Functions of Operating Systems, Types of Operating Systems (Batch Processing, Multitasking, Multiprogramming and Real time Systems) DBMS: Traditional File Environment, Database Management Systems Concepts, Data Models, ER Modeling, Constraints, SQL queries. (12 Hours) 3. Telecommunication and Networks: Types of Telecommunication Networks, Telecommunications Media, Network Topologies, Network Architectures-The OSI Model. The Internet, Intranet and Extranets: Operation of the Internet, Services provided by Internet, World Wide Web. Creating Web Pages using HTML, Intranets and Extranets. (12 Hours) 4. Functional and Enterprise Systems: Management Information Systems, Transaction Processing Information Systems, Accounting and Finance Systems, Marketing and Sales Systems, Production and Operation Management Systems, Human Resources Management Systems. (8 Hours) Text Books: 1. Turban, Rainer and Potter (2003). Introduction to information technology. John Wiley and sons. 2. Sinha, P.K., Priti Sinha (2002). Foundation of computing. BPB Publications. 3. James, A. O Brien (2005). Introduction to Information Systems. TMH Reference Books: 1. Norton, P. (2001). Introduction to computers. TMH 2. Rajaraman, V. (2004). Introduction to Information Technology. PHI. 3. Ram, B. (2003). Computer Fundamentals. New Age Publications 14

15 Business Communication Course Code: MS 111 L - 4 Credits - 4 Objectives: To train students to enhance their skills in written as well as oral Communication through practical conduct of this course. This course will help students in understanding the principles & techniques of business communication. 1. Theory of Communication: Nature, Importance and Role of Communication; The Communication Process; Barriers and Gateways to Communication. 2. Forms of Communication (a) Written Communication: Principles of Effective Written Communication; Commercial Letters, Report Writing, Speech Writing, Preparing Minutes of Meetings; Executive Summary of Documents (b) Non-verbal Communication (c) Oral Communication: Art of Public Speaking, Effective Listening (15 Hours) Applications of Communication (a) Writing a Summer Project Report (b) Writing CVs & Application Letters (c) Group Discussions & Interviews (d) The Employment Interview (14 Hours) 3. Important Parameters in Communication (a) The Cross Cultural Dimensions of Business Communication (b) Technology and Communication (c) Ethical & Legal Issues in Business Communication (d) Mass Communication: Mass Communication & Promotion Strategies, Advertisements, Publicity, and Press Releases. Media Mix, Public Relations, Newsletters. 4. Business Negotiation: Negotiation Process & its Management (07 Hours) 15

16 Text Books: 1. Scot, O. (2004). Contemporary Business Communication. Biztantra, New Delhi. 2. Lesikar, R.V. & Flatley, M.E. (2005). Basic Business Communication Skills for Empowering the Internet Generation. Tata McGraw Hill Publishing Company Ltd. New Delhi. 3. Ludlow, R. & Panton, F. (1998). The Essence of Effective Communications. Prentice Hall of India Pvt. Ltd. Reference Books: 1. Adair, J. (2003). Effective Communication. Pan Mcmillan. 2. Thill, J. V. & Bovee, G. L. (1993). Excellence in Business Communication. McGraw Hill, New York. 3. Bowman, J.P. & Branchaw, P.P. (1987). Business Communications: From Process to Product. Dryden Press, Chicago. 16

17 Business Environment Course Code: MS 113 L-4 Credit -4 Objectives: The purpose of this course is to acquaint students with various laws, forces and regulatory measures governing business operations in India. 1. Elements of Indian Law and Judicial System : Law of Contract Formation, Vitiating Elements, Performance and Discharge of Contract; Law of Partnership and Sale of Goods Act; Negotiable Instruments Act, 1881; Company Law Types of Companies, Incorporation of a Company, Memorandum and Articles of Association; Prominent Labour Laws and a Brief Description of Regulatory Provisions. (22 Hours) 2. Regulatory Business Laws: Industrial and Licensing policy (Latest), Foreign Exchange Management Act, Consumer protection Act, Environment Protection Acts, Competition Law. (12 Hours) 3. New Economic Environment: Liberalization, Privatisation and Globalisation of Indian Economy, Trends and Issues. 4. Monetary and Fiscal Environment: Securities and Exchange Board of India (SEBI) and investors protection, Monetary and fiscal policies. Text Books: 1. Maheshwari, S.N. and Maheshwari, S.K. (2005). A Manual of Business Law. Himalaya Publishing House, New Delhi (Latest Edition). 2. Bedi, Suresh. Business Environment (2004). Excel Books, New Delhi 3. Tulsian, P.C. Business Law (2004). Tata McGraw Hill, New Delhi. Reference Books: 1. Tuteja, S.K. (1998). Law for Managers. Sultan Chand and Sons, New Delhi. 2. Bulchandani, K.R. (1 st Edition 1999). Business Law for Management. Himalaya Publishing House, New Delhi. 3. Economic Survey, Govt. of India Latest Issue. 4. Monthly Bulletin, Reserve Bank of India, Mumbai 17

18 IT for Managers Lab. Course Code: MS 151 L 0 P-2 Credits - 01 Lab will be based on Operating System Commands, Basic HTML Tags, and SQL Queries. 18

19 Management of Technology, Innovation and Change Course Code: MS 102 L-4 Credits-4 Objectives: This course is designed to help students to understand the importance of managing technology, innovation and change at the firm s level and also at the national level. 1. Technology Management : Understanding Technology and its Relationship with Wealth of Nations and Firms Specific Knowledge; Technology Life Cycles, Technology Acquisition and Absorption; Technology Exports / Joint venture Abroad. Technological Forecasting and Perspective Planning in Business Enterprises. Global Trends in Technology Management. (18 Hours) 2. Change Management: Understanding the Nature, Importance, Forces, Types of Change; Diagnosing Organizational Capability to Change-strategy, Structure, Systems and People; Personal Imperatives for Change, Building Culture for Change. Change Imperatives of New Technologies. Managing Transformations. (18 Hours) 3. Innovations Management: Invention vs. Innovation; Innovation Strategies, Models; Concurrent Engineering; Process Innovation. Economics of Innovation. Innovation Management. (12 Hours) 4. Creative and Lateral Thinking Management: Creative Thinking, Problem Solving, Managing Lateral Thinking. (08 Hours) Text Books: 1. Azad, R. R.(2000). Technology Transfer & Joint Ventures Abroad. Deep & Deep Publications, India. 2. Tushman, M.L. & Lawrence, P.R. (1997). Managing Strategic Innovation & Change. Oxford University Press, USA, New York. 3. Jones T. (2003). Innovating at the Edge: How Organizations Evolve and Embed Innovation Capability. Butterwork Heinemann, U. K. 19

20 Reference Books: 1. Technology Information Forecasting & Assessment Council (TIFAC) Telecommunication: Technology Vision 2020, TIFAC, (1997), New Delhi, India. 2. Richard, C. D. (2001). Technology, Human and Society: Towards a Sustainable World. Academic Press, USA. 3. Carnall, C. (2003). Change Management Tool Kit. Thomson Learning Press, Singapore. 4. Amidon, D. M. (1997). Innovation Strategy for the Knowledge Economy: The Kan Awakening. Butterwork-Heinemann, New Delhi, India. 20

21 Financial Management Course Code: MS 104 L-4 Credits - 4 Objectives: The course is aimed at building an understanding of concepts, vital tools and techniques applicable for financial decision making by a business firm. 1. Nature and Scope of Financial Management; Financial Objectives; Impact of Financial and Economical Environment on Financial Management; Time Value of Money including Pension Funds. Funds Flow Analysis; Cash Flow Statement and its Interpretation (AS-3), Ratio Analysis (14 Hours) 2. Planning for Sources of Finance (Domestic and International); Capital Structure; Leverages; Cost of Capital; Net Income Approach; Net Operating Income Approach; Traditional Approach and MM Approach; Capital Gearing/Debt-Equity Ratio, Generation of Internal Funds. (14 Hours) 3. Retained Earning Vs. Dividend Decision; Gordon Model; Walter Model; MM Approach; Lintner Model; Planning of Development of Funds Through Management of Assets - Fixed and Current: Working Capital Management; Management of Cash (Various Theoretical Models), Inventories (Including Risk Analysis) and Receivables; Operating Cycle. (14 Hours) 4. Capital Budgeting - Conventional and DCF Methods; Inflation and Capital Budgeting; Risk Analysis and Capital Budgeting-Certainty Equivalent Factor; Risk Adjusted Discounting Rate; Decision Tree; Independent and Dependent Risk Analysis; Basic International Capital Budgeting. (14 Hours) Text Books: 1. Maheshwari, S.N. (9 th ed., 2004). Financial Management Principles & Practice. Sultan Chand & Sons. 2. Prasanna, Chandra (6 th ed., 2004). Financial Management: Theory and Practice. Tata McGraw Hill. 3. Khan, M. Y. and Jain P. K. (4 th ed., 2004). Financial Management, Text, Problems & Cases. Tata McGraw Hill Company, New Delhi. 21

22 Reference Books: 1. Maheshwari, S.N. (14 th ed., 2004). Management Accounting and Financial Control. Sultan Chand & Sons. 2. Maheshwari, S.N. (14 th ed., 2004). Principles of Management Accounting. Sultan Chand & Sons, New Delhi. 3. Maheshwari, S.N. (2004). Corporate Accounting for Managers. Vikas Publishing House, New Delhi. 4. Narayana Swamy (2 nd Ed., 2005). Financial Accounting a Managerial Perspective. Prentice Hall of India. 22

23 Marketing Management Course Code : MS 106 L - 4 Credits - 4 Objectives: The course aims at making students understand concepts, philosophies, processes and techniques of managing the marketing operations of a firm. 1. Introduction to Marketing : Meaning, Nature and Scope of Marketing; Marketing Philosophies; Marketing Management Process; Concept of Marketing Mix; Market Analysis: Understanding Marketing Environment; Consumer and Organisation Buyer Behaviour; Market Measurement; Market Segmentation, Targeting and Positioning. (14 Hours) 2. Product Planning and Pricing: Product Concept; Types of Products; Major Product Decisions; Brand Management; Product Life Cycle, New Product Development Process; Pricing Decisions; Determinants of Price; Pricing Process, Policies and Strategies. (14 Hours) 3. Promotion and Distribution decisions: Communication Process; Promotion Tools-Advertising, Personal Selling, Publicity and Sales Promotion; Distribution Channel Decisions-Types and Functions of Intermediaries, Selection and Management of Intermediaries. (14 Hours) 4. Marketing Organization and Control: Emerging Trends and Issues in Marketing Consumerism, Rural Marketing, Social Marketing; Direct and Online Marketing; Green Marketing. (14 Hours) Text Books: 1. Philip Kotler. (2003). Marketing Management: Analysis, Planning, Implementation & Control. Prentice Hall of India. 2. Michael, J. E., Bruce, J. W. and Williom, J. S. (13 th Edition, 2004). Marketing Management. Tata McGrawHill, New Delhi. 23

24 References Books: 1. Louis E. Boone and David L. Kurtz (2001). Contemporary Marketing. Harcourt Collye Publishers. 2. Douglas, J. Darymple & Leonard J. Parsons (2002). Marketing Management: Text and Cases. Seventh Edition, John Wiley and Sons. 3. Pride, William, M., and O.C. Ferrell (2005). Marketing: Concepts and Strategies. Biztantra, New Delhi. 4. Kotler and Armstrong (2004). Principles of Marketing Management. PHI,

25 Business Research Course Code: MS 108 L - 4 Credits - 4 Objectives: The course aims at equipping students with an understanding of the research process, tools and techniques in order to facilitate managerial decision-making. 1. Introduction to Business Research Definition; Nature and Scope of Business Research; The Research Process; Problem Identification and Definition; Determination of Information Needs; Hypothesis Formulation; Developing Research Proposal; Ethical issues in Research. (14 Hours) 2. Research Design and Data Collection Types of Research Design; Secondary and Primary Data; Primary Data Collection Instruments Questionnaire Designing and Testing; Schedule; Observation Methods; Qualitative Research; Scaling Techniques and Attitude Measurement; Online Data Sources and Research. (14 Hours) 3. Sample Design Defining the Universe and Sampling Unit; Sampling Frame; Probability and Non-probability Sampling Methods; Sample Size Determination, Data Collection and Survey Errors. (14 Hours) 4. Data Analysis, Interpretation and Report Preparation Data Editing and Coding; Tabulation; Hypothesis Testing; Analysis of Variance; Advanced Data Analysis Techniques- Factor Analysis, Cluster Analysis, Discriminant Analysis; Conjoint Analysis; Multi Dimensional Scaling; Report Preparation and Presentation. (14 Hours) Text Books: 1. Donald, R. Cooper and Parmela, S. Schindler (2003). Business Research Methods. Tata McGraw Hill. 2. Kothari C.R. (2004). Research Methodology Methods and Techniques. Wishwa Prakashan. Reference Books: 1. Malhotra, Naresh K. (4 th Edition, 2004). Marketing Research. Pearson Education Pvt. Ltd. 2. Richard, I Levin (2003). Statistics for Management. PHI, Delhi. 25

26 Operations Management Course Code: MS 110 L-4 Credit-4 Objectives: The Course is designed to make student understand the strategic significance of Operation management, to acquaint them with application of discipline to deal with real life business problem. Section 1 (10 hours) Introduction to Operation Management, Nature & Scope of Operation/ Production Management, Relationship with other functional areas, Recent trend in Operation Management, Manufacturing & Theory of Constraint, Types of Production System, Just in Time (JIT) & lean system Section 2 (14 hours) Product Design & Process Selection, Stages in Product Design process, Value Analysis, Facility location & Layout: Types, Characteristics, Advantages and Disadvantages, Work measurement, Job design. Section 3 (18 hours) Forecasting & Capacity Planning, Methods of Forecasting, Overview of Operation Planning, Aggregate Production Planning, Production strategies, Capacity Requirement Planning, MRP, Scheduling, Supply Chain Management, Purchase Management, Inventory Management. Section 4 (14 hours) Quality Management, Quality: Definition, Dimension, Cost of Quality, Continuous improvement (Kaizen), ISO (9000&14000 Series), Quality awards, Statistical Quality Control: Variable & Attribute, Process Control, Control Chart (X, R, p, np and C chart ) Acceptance Sampling Operating Charactestic Curve (AQL, LTPD, a & b risk ) Total Quality Management (TQM) Text Books: 1. Krajewski & Ritzman (2004). Operation Management Strategy and Analysis. Prentice Hall of India. 2. Charry, S.N (2005). Production and Operation Management- Concepts, Methods & Strategy. John Willy & Sons Asia Pvt. Limited. 26

27 Reference Books: 1. Terry Hill (2005). Operation Management. Pal Grave McMillan (Case Study). 2. Adam Jr., E and Ebert, R. (1998). Production and Operation Management. 27

28 Human Resource Management Course Code: MS 112 L - 4 Credits:4 Objectives: This Course will aid the students in having a clear understanding about the concepts, methods and techniques and issues involved in managing human resource so as to facilitate employing, maintaining and promoting a motivated force in an organization. 1. Human Resource Management(HRM) : A Macro Level Scenario; Concept of Human Resource Management; Processes Involved in HRM; Total Quality Management and Employee Empowerment, Learning Organization. (18 Hours) 2. Strategic Human Resource Management; Methods and Techniques of Forecasting the Demand and Supply of Manpower, Job Analysis, Business Process Reengineering and Role of HRM. (18 Hours) 3. Issues and Experiences: Selection and Recruitment; Induction and placement; Performance and Potential Appraisal, Job Evaluation: Concept, Scope and Limitation; Compensation, Transfer, Promotion and Reward Policies; Training and Development ; Competency Based Training and Assessment, Motivational Model., Human Resource Information System; Human Resource Audit and Human Resource Accounting. (20 Hours) 4. Research Project: Each Student will write a scholarly research paper on a specific Human Resource Management issue of his choice. This paper may include the following: Historic Development Examination of Current Issues Exploration of the Actual or Expected Impact on Employees, Industry or Government. Presentation of Available Alternatives if Applicable and References Text Books: 1. DeCenzo, D. A. and Robbins, S. P. (8 th ed., 2005). Fundamentals of Human Resource Management. John Wiley, 2. Dessler Gary (2004). Human Resource Management. Pearson Education. 3. Ivancevich, John M. (2003). Human Resource Management. Tata McGraw Hill. 28

29 Reference Books: 1. Monappa, A. and Saiyadain, M. (2001). Personnel Management. Tata McGraw-Hill, New Delhi. 2. Fisher Cythia D., Schoenfeldt Lyle F. and James B. Shaw (2004). Human Resource Management. Bizantra. 29

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