1 ADDENDUM D: NEW COURSES: THEIR DESCRIPTIONS AND LEARNING GOALS Applicable to All New Courses: 1. All courses will be offered primarily for business majors. 2. All courses will have a one-unit value. 3. All courses will include assessment methods consistent with existing business major courses, i.e., midterm and final exams, writing assignments, and class participation. Busad 10 Global Perspectives in Business and Society An introduction to business and society from a global perspective. This course addresses the challenges of doing business around the world and places business in the context of globalization social, political, religious, economic, geographical, and environmental. Topics include the global mindset, cultural risks, environmental concerns, trade and investment in developing and newly emerging economies, an introduction to currency risk, the ways multi-national Non Government Organizations contribute to the social and political environment of business, cross-cultural worldviews of what constitutes a moral economy, an introduction to global political and economic institutions (e.g., the IMF, World Bank, and United Nations), and how business can serve social justice or perhaps undermine it.! Develop a global mindset.! Understand the impact of business on cultures around the world.! Know the main global political and economic institutions and what they do.! Appreciate the diverse perspectives of peoples around the world on what constitutes a moral economy.! Appreciate the affects of the interconnectedness of global systems and their policies.! Analyze the process of globalization by considering different perspectives and current debates on a range of issues.! Understand how the disciplines of the liberal arts (politics, religion, sociology, literature, language studies, etc.) can enhance one s understanding of the global business environment, as well as one s ability to function well within it. Busad 139 Advanced Quantitative Methods A rigorous analytical course involving the study of the theories and practices of diverse statistical methods and procedures that enable managers to judiciously use data in solving complex problems in finance, marketing, operations and corporate strategy, and providing business analysts with a sound conceptual understanding of the role management science plays in the decision-making process. Students are introduced to advanced statistical tools and techniques for quantitative analysis to support conclusions drawn from empirical evidence for effective decision-making under conditions of uncertainty. Topics include multivariate statistical analysis, multiple linear and logistic regression modeling, time-series analysis, optimization, computer simulation, waiting line models, principal component, factor and cluster analysis, and multidimensional scaling. Prerequisite: Busad 40: Business Statistics! "!
2 ! Develop an understanding of management science as a quantitative tool for effective decisionmaking.! Select and apply appropriate quantitative methods to management problems.! Understand how to interpret numerical results from statistical data analysis.! Learn the corresponding strengths and weaknesses of various statistical techniques.! Implement modern computer software packages to solve complex decision problems. Busad 128 Consumer Behavior An examination of the influence of socio-cultural and psychological factors on consumer buying behavior and the determinants of the buying decision process in consumer and business markets. The student will apply concepts of consumer behavior and industrial buying processes to the practice of market segmentation and the formulation of marketing strategies. Specific topics include consumer social influences, perception, personality theory, online consumer behavior, customer satisfaction, and customer relationship management, among others. Busad 124 Marketing! Analyze the social determinants as well as the cognitive and affective elements of attitude formation as it relates the consumer buying decision process.! Develop a comprehensive profile of distinguishable market segments within product-market areas that brings to bear demographic and psychographic features characteristics of each targeted group.! Develop a viable target market strategy, or marketing mix thrust, inclusive of product, promotion, pricing and promotion elements and customer relationship management efforts that are congruent with the expectations, as well as the demographic and psychographic characteristics of a particular market segment. Busad 129 Global Marketing An exploration of the international marketing environment and its impact on marketing practice. Topics include the benefits, risks and complexities of marketing abroad with particular emphasis on multi-cultural aspects and their implications for market entry, global competitive strategies, and formulating suitable product, promotion, pricing and distribution strategies for international markets. Busad 124 Marketing! Understand the benefits and challenges of international marketing.! Ability to analyze and evaluate organizational international market entry strategies, including exporting, contracting, and direct investment.! Determine the appropriate measures of international market adaptation necessary in designing! #!
3 and implementing marketing programs inclusive of product, promotion distribution and pricing strategies for international markets. Busad 135 International Financial Management An examination of the principles and practices of the financing and investment decisions of multinational firms operating globally. Topics include: foreign exchange markets and instruments, corporate exchange risk management, international investment decisions, global financing strategies, and related issues. As such, this course extends financial management and investment to the international environment. Busad 123 Financial Management! Understand the functions and objectives of multinational financial management.! Understand the basic institutional characteristics of foreign exchange markets and instruments (e.g., futures, forward, options).! Understand the theories of international financial parities and apply them in specific international investment and finance decisions.! Understand the principles of managing an MNC s exchange risk through financial hedging or/and operational hedging.! Ability to analyze the basics of international asset valuation.! Recognize the strategy of global financing.! Busad 185 Managing the Global Firm An exploration of the global manager's environment, which includes the cultural context of global management, formulating and implementing strategy for international and global operations, and global human resources management. The course helps students to develop a global vision and global management abilities at the organizational, strategic, and interpersonal level. Topics include cross-cultural management, global human resource management, global workforce planning (people, mobility), developing and managing global competencies (people and processes), and labor relations policies and management. Busad 131 Managing and Leading in Organizations! Ability to effectively identify and assess current issues facing managers in firms that compete in the global market.! Ability to identify and develop global management proficiencies at both the strategic (macro) and interpersonal (micro) levels.! Understand how various cultural contexts impact and interact with other national and international factors to affect managerial processes and behaviors.! $!
4 Busad 110 Entrepreneurship An introduction to the concepts, tools, strategies and practices of the entrepreneurship processes for both a start-up businesses as well as a Strategic Business Unit in an existing company. Topics include identifying new venture opportunities, idea generation, innovation, new product/service development, industry research, competitive analysis, legal and regulatory requirements for new ventures, and business and marketing plan development. Examination of the changing business environment is emphasized to allow students to understand the need to make strategic adjustments to their business model on a continuing basis.! Ability to generate new products or service ideas or innovations for existing products or services.! Ability to research and assess the business environment to determine the viability of a new product or service idea or innovation of existing products or services from and business and regulatory perspective.! Ability to build and lead a team.! Ability to formulate a business and marketing plan. Busad 111 New Venture Financing The study of raising capital for new ventures involving start-up businesses, financing a strategic unit or project within an existing company, and solving financial problems unique to small- and medium-sized firms undergoing rapid growth. Topics for this course include raising seed capital from venture capital, business angels, investment banking, and commercial banking sources; legal and regulatory issues that arise in new venture financing; exit strategies, and financial modeling to determine the financial health of companies and strategies for their growth. Busad 123 Financial Management! Knowledge of the ways that new venture capital can be raised.! Ability to formulate strategies for financing new ventures.! Knowledge of legal and regulatory issues for new venture financing.! Ability to use financial modeling to determine financial health and strategies for growth.! Develop problem solving and critical thinking capabilities Busad 112 Small Business Management An examination of small business practices and strategies in both private and public companies. Topics include employee motivation, green marketing, franchising, e-commerce, and technology. Other issues incorporated into the course are managing diversity in the work place, team development, managing change in the face of global competition, relevant financial statements, and legal matters relating to small business (e.g., contracts and business forms). Continuous improvement methods to meet the changing demands of customers as well as information technology to increase efficiencies are also addressed.! %!
5 Busad 131 Managing and Leading in Organizations! Ability to create pro-forma financial statements and operating budgets.! Ability to organize, manage, and motivate teams in a diverse work environment.! Understand basic legal matters (e.g., constitutes a contract and a tort and ability to identify basic forms of business and to choose them appropriately.! Ability to construct and implement business and marketing plans and manage change. Busad 113 Business in the Digital Age An examination of the impact on business of digital technologies and the use of digital technologies in corporate communication and on-line marketing. Specific topics may include web-conferencing and other real-time options for meeting and collaboration, virtual corporate environments and 3D realms (e.g., Second Life), social and professional networking, mobile computing, web advertising tools, and e- commerce. Because the rate of change in digital technology and its use in business is high, a part of the course will be reserved for mapping emerging technologies. Busad 124 Marketing! Ability to evaluate and use the introduced digital technologies for effective promotion and distribution.! Ability to evaluate and use the introduced digital technologies for effective corporate communication.! Ability to identify and use appropriate digital technologies in support of strategic goals. CURRENT COURSES THAT HAVE BEEN REVISED BUSAD 132: Global Operations Management A study of the design and execution of the production or service system for providing products or services to meet demand. As efficiency barriers of time and space between companies are breaking down, operations function must adopt a global dimension to remain competitive. The course provides concepts and tools for evaluating and improving the operations of a firm. The specific topics include process analysis, waiting line analysis, quality management, project management, inventory management, and supply chain management.! Develop an understanding of an organization as a collection of coordinated processes that must add value throughout the entire global supply chain.! Develop an understanding of operations management as integrated effort of matching demand with supply.! &!
6 ! Be familiar with tools to measure various capabilities of operational systems through cost, quality, flexibility, speed and inventory.! Understand approaches for improving operations such as continuous improvement or reengineering.! Develop problem solving and critical thinking capabilities 181 Business Ethics and Social Responsibility The study and application of ethical decision-making, leadership, and social responsibility in business, grounded in personal and company core values. This course will take account of the spiritual, religious, and cultural dimensions of the diverse environments in which businesses operate domestically and globally. Topics include moral dimensions of the political and economic context of business; utilitarian, Kantian, virtue, and communitarian ethics; moral courage; organizations and ethics; the history of the corporation and theories of corporate social responsibility; managing ethical organizations in a global economy; and social responsibility focused regulation (e.g., Sarbanes-Oxley).! Develop a firm understanding of one s own values to increase moral awareness and motivate moral action.! Understand U.S. and cross-national religious and moral frames underlying political and economic cultures.! Ability to use ethical decision-making methods to arrive at a decision.! Understand theories of corporate social responsibility and their implications for both organizational and individual conduct. 131 Managing and Leading in Organizations [title change; course not substantially changed]!the study of the structure, functioning, and performance of organizations, and the impact of psychological and sociological variables on the behavior of groups and individuals within them. Topics include motivation, leadership, decision-making, power and influence, group and team dynamics, conflict resolution, creativity and innovation, organizational change, and managing across cultures. 127 Business Communication! [slight modification of existing course description] This course emphasizes the kinds of communicating students can expect to do in complex organizations with multiple audiences. Grounded in competition, course material includes in-depth categorical editing, organizational strategies for informative and persuasive writing and speaking, construction and presentation of arguments, use of executive summaries, and relevant information technology. OTHER DEPARTMENTS COURSES ART 65 Digital Foundations 2: Web Design and Interactive Art This course introduces the digital editing tools, processes, and concepts of web design and interactive art. Students will study web layout and interface design principles, color theory, typography, information architecture, and other topics that will prepare them to produce compelling website design. The theory of interactive design and new media will help contextualize student work and broaden the creative possibilities for the use of interactive structures for the purposes of artistic expression. Students will develop projects using Adobe Creative Suite software.! '!
7 ART 165 Experimental Interactive Media As traditional web design utilizes interactivity in its merely pragmatic navigational function, students in this course will design and produce experimental web-based interfaces and architectures in which the interactive components become the focus of artistic and poetic expression. Theories of new media and net art will provide critical context for project work. Students will work individually and collaboratively while producing projects designed for internet as well as installation formats. Prereq. Art 65 COMM 125 Introduction to Media, Technology, and Culture! This introductory core course focuses on the critical and technical concepts and skills necessary for understanding communication practices in the 21st century. The course emphasizes three aspects of digital literacy: computer literacy, information literacy and visual literacy. As the digital revolution has become commonplace, this course places today s communication technologies in a broader historical context. The course involves both theory and practice. Students will be required to create multimedia projects, as well as learn key theories about digital communication strategies and approaches in a global, networked digital age. This course is the prerequisite to all upper-division media application courses.! (!