Masters in Business Administration

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1 Masters in Business Administration The art and science of management has dominated every act of commerce. Business flourished with appropriate management practices. However, regular management education leading to the award of master s degree in management took shape in mid twenties as the competition increased, business complexities increased and the need of employing appropriate management techniques became a priority. It is our belief that the educational programme for training professional managers, whose career may span a period of 40 years, must have a holistic perspective. A proper mix must, therefore, be maintained between the general information component and the specialized component of the programme. Ability to continue to learn, evolve and grow is critical for successful managerial career. The degree programmes in management have been designed to develop professional managers, who can shoulder varied responsibilities in organizations in different sectors of economy. Eligibility Criteria: Graduation or equivalent in any stream To earn a M.BA (General) degree, a student has to earn a Minimum of 40 credits from management subjects and remaining can be taken from any stream To earn a M.BA (Specialisation) degree, a student has to earn a minimum of 20 credits from general management subjects, minimum 20 credits from specialization subjects and remaining can be taken from any stream. Every student has to attain a minimum of D grade in all courses, a student may however, repeat or change any course being offered. Notwithstanding, every student must acquire the desired number of credits. The detailed course structure under different categories is given in succeeding pages. Brief description of the course content follows thereafter.

2 Codes Subject Credits Introduction to Management Quantitative Techniques Organizational Behavior Managerial Economics Accounting for Managers IT for Managers Marketing Management - I English Communication I Marketing Management - II Financial Management Human Resource Management Production & Operation Management Research Methodology Enterprise wide Information System Global Business Environment English Communication II Business Ethics & Corporate Governance Business & Company Law Management Information System English Communication III English Communication IV Strategic Management 4 Entrepreneurship Development & Project Management 4 Major Specialization - Marketing Consumer Behavior Product & Brand Management 4 Major Specialization - Finance Advance Financial Services Corporate Re-structuring 4 Major Specialization - HR Training & Development Industrial Relations And Labor Laws 4 Major Specialization - Marketing 4

3 Integrated marketing communication Sales & Distribution Mgt. 4 Major Specialization - Finance 4 SAPM (Security Analysis and Portfolio management) Corporate Tax Planning and Management 4 Major Specialization - HR Compensation Management Strategic Human Resource Management Project I Project II 4

4 Introduction to Management Content: Concept, Nature, Process and Significance of Management; Managerial levels, skills, Functions and Roles; Management vs. Administration; Coordination as Essence of Management; Development of Management Thought: Classical, Neo-Classical, Behavioral, Systems and Contingency Approaches, Planning, Organizing, Staffing, Controlling Quantitative Techniques Content: Probability and probability distributions, Baye s theorem, Sampling, types of sampling, Probabilistic sampling, Systematic sampling, Stratified sampling, Cluster sampling, Non probabilistic sampling, Sampling distributions, Central limit theorem. Testing of hypothesis, Basic concepts, Hypothesis testing, Type-I errors, Type- II errors, One tailed and two tailed tests, Testing of population mean, Testing of proportions, Chisquare test, Analysis of variances, Regression analysis, Correlation analysis, Coefficient of determination, Rank correlation Organizational Behavior Content: Development of management thought, Functions of management, Types of organization Organizational structure and culture, Leadership, Motivation theories, Performance, Behavior of individuals Perception, Groups and group dynamics, Teams and team building, Decision-making behavior, Cohesiveness Managerial Economics This subject will help the students integrate the theories of economics with managerial decisions. The emphasis will be on problem formulation and the ability to find solutions. The text comprises the introduction to managerial economics, Demand analysis for managerial decisions, cost analysis, production and supply analysis, and price and output decisions under different market structures. Content: Demand and supply analysis, Production analysis, Cost concepts, Economies of scale, Pricing decisions, Perfect Competition, Monopoly. National income analysis. International trade theories, Law of Comparative Advantage, Law of Absolute Advantage, Hecksher-Ohlin-Theory, Standard Theory of International Trade. Foreign Direct Investment. Keynesian Model, Inflation and Deflation, Monetary and fiscal policy, Central Budget. Foreign Exchange market, Exchange Rate Determination, Spot Rates and Forward Rates, Foreign Exchange Risks, Hedging, Speculation Accounting for Managers The purpose of this subject is to furnish students with a general under-standing of the financial and Management accounting process in business. It introduces the student to the financial accounting framework, financial statements, and valuing inventories, sources of finance, and statutory audit and final report.

5 Content: Accounting equation, classification of assets and liabilities on the basis of time, Distinction between capital and revenue expenditure, Presentation of balance sheet and profit and loss(p/l) account. Financial statements, Statement of changes in financial position, Funds flow statement, Cash flow statement. Tools of financial Analysis, Comparative FInancial Statements, Trend Analysis, Ratio Analysis. Annual Report, Director s Report, Auditors Report, and Corporate Governance, Concepts of Working Capital Management, Forecasting Working Capital Needs, Money Markets And Instruments, Preparation of Accounting Records, Depreciation Accounting, Inventory Valuation, Intangible Assets, Legal Requirements of Accounting, Cost Concepts, Material Labour and Overhead Costs, Costing Systems, Marginal Costing, Standard Costing, Variance Analysis, Costing for Budgetary Control, Costing for Managerial Decisions IT for Managers This subject introduces students to the use of computers in management. The subject will cover computer systems and software, data communications, office automation systems, computer and information systems in business, and algorithms and flowcharts. Content: Computer systems and software, Operating systems Window 8/XP:Data communications, Internet, Office automation systems, Microsoft Word, Power Point, Spread Sheet, Computer and Information Systems in business, Computer application in business, Algorithms and flowcharts, Data storage variables, Control structure, Test documentation Marketing Management -I Marketing Management emphasises the managerial aspects of marketing and introduces students to the systematic development and implementation of marketing plans and strategies in a competitive business environment. The focus is on decision-making processes related to the organisation and its markets in accordance with marketing management principles. Content: Analyzing the marketing environment and consumer behavior, Identifying market segments and selecting target markets, Differentiating and positioning the market offer English Communication I This course is designed for the students of Engineering and Technology who need English for specific purposes in specific situations. It aims at imparting the communication skills that are needed in their academic and professional pursuits. This is achieved through an amalgamation of traditional lecture, oriented approach of teaching with the task based skill oriented methodology of learning. Content: English Grammar Fundamentals, Reading & Comprehension, Framing Sentences and Vocabulary, Positive Outlook and Attitude, Spoken English Skills and Body Language

6 Marketing Management -II Content: Developing testing and launching new products and services, Managing product life cycles and strategies, Managing product lines and brands and designing pricing strategies and programs. Distribution and selection of channels, Modern retailing, integrated marketing communication, Advertising and sales promotion Financial Management The purpose of the financial management course is to furnish students with a general understanding of the financial decision making process. The course principally concentrates to develop a high level understanding of the tactical and strategic significance of the financial management function in organizations. Content: Fund flow analysis, Working capital Management, Cash and receivables management, Money market and Instruments. Emphasis is also on financing, Investment and distribution decisions. Time management of money, Capital budgeting, Cost of capital, leverage, Capital structure and planning, Dividend decisions Human Resource Management This subject provides an introduction to the concepts and practices of HRM effectiveness. It covers topics such as personnel management, planning and procurement, monitoring and rewarding employees, employer-employee relation management and employee exit. Content: HRM-concept and philosophy, HRM functions, HRD Instruments, Processes and Outcomes, Human Resource Planning-concept, Quantitative and qualitative dimensions, HRM in the changing environment, Recruitment and Selection, Job Analysis, Manpower Search, Recruitment Selection, Induction and Orientation, Training and development, Compensation, Pay, Incentives, Benefits, Performance and Potential appraisal, Industrial Relations: Collective bargaining, Grievance and Dispute, Participation and Employee empowerment Production and Operations Management This course focuses on the effective and efficient planning and management of operations activities. In the subject the students will learn the concepts of managing operations, management of the conversion system, scheduling operations, and managing for competition. Content: Concepts of managing operations, Operations management Operations strategies, Productivity concept and measurement, Management of conversion system, Organizing the conversion system, Controlling the conversion system, Cellular processes, Group technology, Scheduling models, Scheduling operations planning, Operations scheduling, Managing of competition, World class manufacturing Research Methodology

7 The aim of this subject is to introduce students to the practical aspects of management research. The course exposes students to different analytical techniques. The course will cover the foundations of research, sampling, data collection, data analysis and presentation of main findings. Content: Practical aspects of management research, Fundamentals of research process, Steps in the research process, Designing the research, Internet as a source of data, Survey design, Sampling in research, Data analysis, Tabulation, Hypotheses testing to research situations, Multivariate analysis, Multidimensional scaling, Discriminant analysis, Clustering Analysis, Conjoint analysis Enterprise wide Information System Process view of Organization, Approaches to Process Improvement, Information System Development, Fundamentals of Information Systems, Management Information Systems, MIS Planning and design, MIS Implementation, evaluation and maintenance, Enterprise Resource Planning, Supply Chain Applications, CRM Global Business Environment International Trade and Investment Theories: Mercantilism; Absolute Cost theory, Comparative Cost theory, Opportunity Cost theory, factor endowment theory, Complimentary trade theories stopler Samuelson theorem, International Product life Cycles. Investment Theories Theory of Capital Movements, Market Imperfections theory; Internationalisation Theory; Location Specific Advantage Theory; Eclectic Theory; other theories, Instruments of Trade Policy- Tariffs, Subsidies, Import Quotas, Voluntary Export Restraints, Administrative Policy, Anti-dumping Policy English Communication II English Grammar Fundamentals Ii, Reading & Comprehension II, Vocabulary Building, Confidence Building And Etiquettes, Self Management Business Ethics & Corporate Governance An overview of Business Ethics, The Ethical Value System, Laws and Ethics, Corporate Governance, Business Ethics in a Global Economy Business & Company Law This subject provides an introduction to basic principles of law relating to business. It develops Students knowledge of general principles of contract and criminal law, and the more specific statutory provisions relating to consumer and employee protection. Negotiable instruments, Contract Act, Sale of Goods Act 1930, Consumer Protection Act 1986, Role of the main regulatory agencies concerned with-consumer protection; formation; management and dissolution of business, Legal considerations influencing

8 choice of business, Registrar of Companies Dissolution of business unitsvoluntary/compulsory : Management Information System This course introduces students to role of information systems in business. The subject builds a basic understanding of the value and uses of information technology in information systems for business operations, managerial decision-making and strategic advantage. Content: Information systems in business End-user computing and business telecommunications, Introduction to business telecommunications, Various Functional area Information Systems, Transaction processing, Data entry process, Batch processing Real- Time processing, Database maintenance, Information Systems for managerial decision support, Information Systems for managerial decision support English Communication III Advanced Grammar I, Interview Management I, English Literature Prose, Self Improvement, Business Communication English Communication IV Interview Management II, Presentation Skills, Writing Skills And Spoken English, Personal Development, English Literature Prose Novel Strategic Management Content: The strategic management process, Flexible system view of strategic management, Strategic situations analysis, PEST analysis of comparative environment, Competative advantage profile, Industry foresight strategic capability analysis-resource audit, Value chain analysis, Comparative analysis, Financial analysis, SWOT analysis, Core competencies, Culture and stake holder expectations Entrepreneurship Development & Project Management Concept of entrepreneurship, Entrepreneurial Environment, Entrepreneurial training and Development Project Management, Financial Analysis, Sources of Finance, FI s and role of consultancy organization, Small Business management, Small scale industries, Sickness in small scale industries Consumer Behaviour This subject will make students understand how consumers encounter, choose, and consume products in the marketplace will be the major focus of this course. In order to understand how consumers behave in the marketplace, basic consumer behavior frameworks, models, and research to the development of comprehensive strategic

9 marketing plans will be looked into. Emphasis will be on providing a practical insight into the behavior of Indian consumers in the dynamic marketplace. Content: Introduction, Consumer Behavior roles, consumer behavior and market segmentation, alternative marketing strategies, demographic and psychographic segmentation, Cultures, social class, family, personality and self-concept, attitudes, changing attitudes, diffusion of innovation. Consumer in the Market Place, Acquisition and Use of Product, Knowledge, Persuasion and Influence. Consumer Research Orientation, Innovation Diffusion, Organisation as Consumer Product & Brand Management This subject will enable students to understand the basic concepts of branding and the way it is executed, measured and managed through marketing programs. It will define branding and the means through which a company s brand is communicated to consumers, and look at case studies of well-known brands both in India and overseas. Content: Concept of branding and function of brand, The brand identity system how to build a strong brand on Indian context, Brand leveraging strategies, Brand positioning, Positioning strategies, Perceptual Mapping, Brand Benefits and Attributes, Repositioning, Advertising and Branding, Differential Advantage, Current Issues in Branding, Protecting brands through trademark registration, The challenges to brands, Legal perspective in branding Advance Financial Services Content: Financial Services - Meaning, types and their importance, Securities Trading - Online Vs Offline Trading, Demat and Remat, Mutual funds and AMCs, Insurance Services- Introduction, Principles of insurance, Types of Insurance, Life Insurance Products- Traditional and ULIPs Corporate Restructuring The subject examines financial and legal responses that a corporation has when it encounters financial distress. These responses include restructuring inside and outside of bankruptcy. Content: BPR, Corporate restructuring, Kinds of restructuring, Types of restructuring, Mergers, Acquisitions, Divestitures, Joint ventures, Leveraged buyouts, Recapitalizations Key strategic and Motivating factors that arise during course of restructuring, SEBI guidelines Training and Development Credit:4 This subject focuses on the fundamental and advanced ideas and techniques of training and development (T andd). Application of skill and knowledge to strategically deal with the human resources and to utilise the more advanced techniques to problems in the area of people management.

10 Content: Conceptual framework of training, Learning styles, theories of learning, Approaches to training, Systematic Approach training, Modern Approach towards the learning organizations, Methods and styles of training, On job training, Off job training, In house training, Training consultants, Management training and development Industrial Relations and Labour Laws The main aim of this subject is to provide a general introduction to industrial relations and develop a knowledge and understanding of the changes, which has taken place over the years with respect to employee participation and employee relations. Content: Unitary and pluralistic frames of reference, the role of the trade union, Industrial conflict and the resolution of collective disputes, Conciliation and Arbitration Service (ACAS), Collective bargaining and negotiation, Employee participation, Shift from industrial relations to employee relations.labour Law in India-an overview, International Labour Laws in Indian context, Disputes Settlement Machinery, Employment Contract and Conditions, Wage Determination, Employment injury and health Retirement Benefits, Trade Union, Collective Bargaining, ILO conventions Integrated Marketing Communication Marketing tools are used to inform customers of a sales effort. It is one of the most effective methods of getting in touch with the prospective customer. The most common example of Marketing Communication is Mailers through post/ . The prospects of generating business through Marketing Communication are bright as the company is in touch with the end user who shall be making the buying decision. Content: Definition of Marketing Communication, Role of Integrated Marketing Communication Programmed, Marketing Communication Objectives, Developing a Database, Marketing Communication Strategies and Media, Direct Selling, Evaluating the Effectiveness of Direct Marketing, Advantages and Disadvantages of Marketing Communication. Direct Marketing on the Internet, Introduction to CRM Measuring CRM, Customer Response and Satisfaction, Customer Loyalty and Retention, E-CRM-an integrated CRM approach Sales and Distribution Management The subject will cover theories, concepts, techniques and practices related to sales and distribution management. This is a practical course designed to assist the student in understanding the importance of the Selling Function and Sales Management in a business organization, by assimilating, integrating, and applying various behavioral philosophies and concepts to solve sales problems. Content: Selling and sales management, Selling skills, Mid-career sales challenges and advanced sales management. Organization, Selection and training of sales personnel, Motivation, Compensation and Evaluation of sales personnel. Distribution management deals with decisions related to the front end, Channel intermediaries and company objectives.

11 Security Analysis & Portfolio Management Introduction to Portfolio Management: Risk & Return in a Portfolio, Markowitz Model, Two & Multi Assets Portfolio, Sharpe Model, Optimal Portfolio, Concept & Determination, Utility Theory, Indifference Curve, Capital Assets Pricing Model & Arbitrage Pricing Theory, Economic, Industry, Company & Environment Analysis, Technical Analysis, Volume & Price Trends, Tools of Analysis, Derivative Instruments, Forward Futures, Options & Swaps Corporate Tax Planning and Management Content: Meaning of tax, Tax evasion, Tax avoidance, Tax planning, Tax management, Need for tax planning, Precautions in tax planning, Limitations of tax planning, Sources of corporate income, Residential status of a company, Computation of business income, set off and carry forward of losses, provisions relating to Minimum alternative Tax, Meaning and types of amalgamation. Tax incentives of amalgamation of amalgamating company, amalgamated company and shareholders of amalgamating company. Tax planning with reference to amalgamation of companies Compensation Management In this subject a conceptual framework will be adopted as also the issues related to Compensation Management. It reviews the benefits given to the employees and highlights the latest trends in Compensation Management. Content: Compensation Concept, Compensation structure and differentials, Compensation, Reward, Wage levels and wage structures, Wage determination process, Job evaluation, Principles of external and internal differentials, Rewards and incentives, Determination of incentives, Fringe benefits, Latest trends in compensation, Compensation surveys, Tax planning, Comparative international compensation, Downsizing and voluntary retirement scheme, Pay restructuring in mergers and acquisitions Strategic Human Resource Management HR Planning and HR Strategy, HR Staffing (Recruitment & Selection), Compensation & Benefits, Equal Employment Opportunity/Diversity, Performance Management, Training and Development Project I Project II

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