VIVEKANANDA GLOBAL UNIVERSITY

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1 VIVEKANANDA GLOBAL UNIVERSITY III & IV Semesters Scheme & Syllabus For BACHELOR OF BUSINESS ADMINISTRATION (BBA) The Bachelor of Business Administration (BBA) is a 6 semester program. The following shall be the scheme for teaching and examination of BBA Course for academic session

2 BBA Scheme and Syllabus SEMESTER III Course code Course Max marks Theory exam Internal assessment Lecture per week Tutorial per week Practical BBA 301 Business Mathematics BBA 302 Marketing Management BBA 303 Indian Economy BBA 304 Cost and Management Accounting BBA 305 Production and Operations Management Credits BBA 306 Soft Skills BBA 307 Commerce Lab TOTAL

3 BBA 301 BUSINESS MATHEMATICS L-T-P Structure MODULE 1: Simple and Compound Interest; Logarithm: Base and Index, General Properties, Laws of Operations, Use of Log Tables. Set Theory: Definition of Set; Presentation, types and Classification of Sets; Set operations; Laws of algebra of Sets, Application of Set Theory. Real Number System: Natural and integer Number System, Field of Rational, Idea of irrationals. MODULE 2: Linear Equations: solutions to simultaneous linear and Quadratic equation, Solution to Cubic Equations. Matrices and Determinants: Definition of a matrix, Types of matrices; Algebra of matrices; Properties of determinants; Calculation of determinants ( up to Third order), Adjoint, elementary row or column operations; Finding inverse through adjoint, row and column transformation. Solution of a system of linear equation by matrix inversio, and Cramers rule, MODULE 3: Permutations Definition, Factorial notation; Theorems on permutation, permutations with repetitions; Restricted permutations. Combinations: Definition; Theorems on combination; Basic identities; Restricted Combinations. Binomial Theorem: Statement of the theorem for positive integral index, General term, Middle term, Equidistant terms, Simple properties of binomial coefficient. MODULE 4: Transportation Problem. Formulation, solution, unbalanced Transportation problem. Finding basic feasible solutions Northwest corner rule, least cost method and Vogel s approximation method. Optimality test: MODI method. Assignment model. Formulation. Hungarian method for optimal solution. Solving unbalanced problem. MODULE 5:Differentiation: Derivative and its meaning; Rules of differentiation; Geometrical Interpretation; Significance of derivative as rate measure; second and higher order Derivatives; Maxima and Minima. Applications of Derivative: Maximum and minimum values; Cost function; Demand function; Profit function; Increasing and decreasing functions; Rate measure Applied problems on Average cost (AC), Average variable cost (AVC), Marginal cost (MC), Marginal revenue (MR). Integration: Methods of solving Indefinite and Definite integral; Finding areas in simple cases; consumers and producers surplus; Nature of commodities learning curve. Suggested Readings: 1.Sancheti and Kapoor, Business Mathematic. 2.Mizrahi and John Sullivan, Mathematics for Business and Social Sciences. Wiley and Sons 3.Prasad, Bindra and P.K.Mittal. Fundamentals of Business Mathematics. 4.J.K.Sharma Business Mathematics, ANE Books Pvt. Ltd. New Delhi 5.Thukral, J.K. Mathematics for Business Studies.Mayur Publications. 6. Soni, R.S. Business Mathematics.Pitambar Publishing House. 7.Singh, J.K. Business Mathematics. Himalaya Publishing House

4 BBA 302 MARKETING MANAGEMENT L-T-P Structure MODULE 1: Marketing: Nature & Scope of Marketing, Concepts - production, product, selling, marketing & societal marketing, marketing environment marketing management and its environment. MODULE 2: Consumer buying behavior: consumer decision making process (five step model), factors affecting buying behavior, purchase behavior, buyer s role. MODULE 3: Market segmentation: need, concept, nature, basis & strategies, mass marketing vs. Segmentation. Marketing mix: 4ps of products & 7ps of services, components & factors affecting. MODULE 4: Product decisions: product definition, new product development process, and product life cycle, positioning, branding, packaging & labeling decisions Pricing decisions: importance, objectives & strategies MODULE 5: Product promotion: promotion mix and factors affecting. Distribution: channel decisions, types & factors, physical distribution system & its components. Recent issues and developments in marketing: Social Marketing, Marketing ethics; Recent developments in marketing online marketing, direct marketing, services marketing, green marketing, sustainable marketing and relationship marketing. References: 1. Philips Kotler: Principles of Marketing 2. Stanton: Fundamentals of Marketing 3. J.C. Gandhi: Marketing Management 4. Ramaswami & Namakumari: Marketing Management

5 BBA 303 INDIAN ECONOMY L-T-P Structure MODULE 1: Overview of Indian Economy, Trends towards market economy, problems of underdevelopment meaning, Main problems, reasons, of underdevelopment. MODULE 2: Development- Factors and measure, Meaning of Economic development, National income, Per capital income, Quality of life, Capital Formation Savings, Investment. MODULE 3: Planning in India, Meaning, Importance, Main reasons of adopting, planning in India, Objectives of planning, Economic development, moderation, stability, self sufficiency, employment etc, foreign aid, Employment. Allocation of Resources, MODULE 4 :Private and Public Sector, Public Sector role and growth, Achievements of the public sector, Private Sector Importance Problems, New foreign Trade Policy. MODULE 5: Growth and Distribution Unemployment and poverty; Human development; Environmental concerns. Reference: Indian Economy- A. N. Agarwal Indian Economy Mishra & Puri Indian Devlopment and planning M. L. Jhingan Indian Economy R. S. Rastogi Yozna and Kurukshetra Magazines

6 BBA 304 COST AND MANAGEMENT ACCOUNTING L-T-P Structure MODULE 1: Introduction: Cost and Cost Accounting, Scope, Objectives, Advantages and disadvantages, MODULE 2: Installation of costing system. Material Control, Labour control, Overhead control, Fixed and Variable, direct and indirect. MODULE 3: Analysis of Cost Preparation of cost sheet, estimate, tender and quotation. Marginal Costing: Marginal cost vs. marginal costing; contribution, P/V ration; Break even analysis, margin of safety, application of marginal costing. MODULE 4: Standard Costing and Variance Analysis: material variances, labour variances. Reconciliation of cost and financial Accounts. MODULE 5: Funds Flow Statement. Cash Flow Statement (as per AS14) Budgetary Control: Meaning, Classification, Types of budget (fundamentals only). References: 1. Cost Accounting: Jain & Narang, 2. Managements & Cost Accounting : M.Y. Khan & K.Jain

7 BBA 305 PRODUCTION AND OPERATIONS MANAGEMENT L-T-P Structure MODULE 1 : Production and operations management; its functions and relationship with other functional areas. Facility location decision, layout decision, product and process layout. Capacity planning. MODULE 2: Production planning and control: Planning, scheduling, routing etc. Assembly line balancing. Work Study: Method study and time study, Work simplification. Productivity linked incentives. MODULE 3: Inventory Management: ABC analysis and basic model of EOQ (carrying, ordering and shortage costs). Supply Chain Management. MODULE 4: Basic concepts of maintenance management and preventive management. Statistical quality control and acceptance sampling. MODULE 5: Services: Nature, design of service system. Latest Concepts: A brief introduction to JIT, computer aided manufacturing, TQM and ISO quality systems. Reference: 1. Buffa & Sarin : Modern Production and Operations Management 2. Nair : Operations Management, TMH 3. Adam & Ebert : Production and Operations Management, Prentice Hall India BBA 306

8 SOFT SKILLS L-T-P Structure MODULE-1 Communication Skills: Features of an effective Communication Verbal and nonverbal Communication Barriers and filters. Listening and active listening Feedback. MODULE-2 Inter- personal relations: Feelings; types and steps to deal with complex feelings. Assertiveness and Confidence building. Body language: Role of different parts of the body in communication, Non-verbal behavior. Conflict: types and resolutions. Emotions, emotional empathy and emotional intelligence. MODULE-3 Dressing for Interview: Do s and Don ts for Men; Do s and Don ts for Women. MODULE-4 Dinning Etiquettes; Telephone, and Public Relations Office s Etiquettes. MODULE-5 Attitude: Nature, Formation and Change. Decision Making : Process, Team Work, Group Discussion, Group Decision, Rational and Irrational decisions. Concept of Achievement. Social Power: Nature and Types

9 BBA 307 COMMERCE LAB L-T-P Structure Module I BUSINESS ECONOMICS- The students are expected to draw the various demand and supply curves, costs and revenue curves and compute consumer s surplus and costs, revenues etc. Module II BUSINESS ORGANIZATION AND MANAGEMENT- The students should go through and present case studies of entrepreneurs Success and failure. They are expected to go through partnership deed and prepare a simple partnership deed.the students are expected to know preparation of memorandum of association, articles of association and prospectus. As a group they are expected to prepare a model prospectus. The students are also expected to know the formalities of registration of a company including documents. Module III BUSINESS STATISTICS- Computer lab work: Diagrammatic and graphic presentation of data using Computers Excel. Calculation of averages using computers. Calculation of Dispersion and skewness using Computers. Calculation of Regression by Using Computers. Module IV FINANCIAL SERVICES: BANKING -Financial and Banking system charts. Forms of various accounts and deposits of Commercial Banks. Working and operations of ATM, Credit cards, debit card, E-Banking. Application forms for opening accounts, Cheque Books, pass books, requisition slips for withdrawals and deposits, bank statements, Format of Demand draft, Cheque, travel cheques etc. Promissory notes, B/E, Crossed cheques - various modes. Formats of CDs,CPs,Treasury Bills etc. Types of loans and advances - Documents required for sanction of loans and advances and the procedure. Stock Exchanges: BSE, NSE, OTCEI, Online Trading and role of SEBI. Documentation procedure of DMAT Account, Mutual funds, Forms, Formats. Module V FINANCIAL SERVICES: INSURANCE-Formats of Basic type of Insurance and Non Life Insurance products. Collecting Brochures of all plans (Whole life, Term, Endowment and Unit Linked) from different life insurance companies and identifying their features Comparative analysis Filling proposal form. Collecting Brochures of all plans (Medical expense and Retirement) from different life insurance companies and identifying their features - Comparative analysis Filling proposal form. Collecting Brochures of all plans (individual and Group Plans for Life, Health and Retirement) from different life insurance companies and identifying their features

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