madvertise MOBILE ADVERTISING CONGRESS Bukarest, March 31th Location based advertising - a network perspective mobile advertising network

Transcription

1 Location based advertising - a network perspective madvertise mobile advertising network MOBILE ADVERTISING CONGRESS Bukarest, March 31th 1

2 madvertise is the leading mobile advertising network in the German speaking countries (DE, AT, CH) was founded in 2009 in Berlin (Germany) offers mobile performance advertisment, especially for App marketing enables and hosts mobile campaigns Europe-wide has a Mobile-only AdServer (developed by madvertise) has currently 35+ employees and is growing fast opening offices soon in UK, ES, IT and?

3 The business Direct customers Applications Agencies Mobile websites

4 madvertise partner network Dynamic growth of % per month The existing network traffic is split half-and-half in app inventory and mobile websites Integrated Reach in Page Requests 7-8bn TOTAL 5bn +5bn Global +4bn +2bn Europe +1bn DACH 60m m m 2009 End of End of 2010e 2011f

5 References E-Commerce Automotive Finance Media Travel

6 Challenge: - App CatAPPult Apps are competing for attention Solution: App CatAPPult Guaranteed Top 25 listing within a category in the Apple App Store MONEY-BACK-GUARANTEE Downloads increase up to 400% Better visibility + traceability References: Ford Renault TUI Cruises Continental Comdirect Hugendubel HRS mobile.de

7 Which major factors influence the App Store ranking? 1) Customer ratings Customer ratings (NON influenceable factor) Number of downloads per day 2) Number of downloads per day (influenceable factor) Apple s algorithm for App Store ranking today yesterda y two days ago R=ranking Push your downloads per day with the madvertise App KatAPPult! =downloads

8 How does the - App KatAPPult works? Setup of a huge advertising exposure within a short period Mobile performance advertisement in our partner network Creative links into the App Store madvertise assumes the selection of an affine advertise environment with high conversion rates Continuous placement optimization Goal: TOP 25 PLACEMENT

9 Successful top 25 ranking GUARANTEED top 25 ranking for at least 3 days (money-back-guarantee) Boosted visibility and traceability has a self-amplifying effect Downloads increase up to 400% KatAPPults are possible in many countries!

10 Location Based Advertising (LBA) LBA is a new form of advertising by location-based targeted mobile advertising campaigns. No spray and pay effect! Technique Allows the position-fixing by the Smartphone built-in GPS receiver, the phone's IP and wireless access. madvertise is the first German mobile ad network, which offers Location Based Advertising since end of References gettings Berliner Morgenpost Hamburger Abendblatt mytaxi

11 Location Based Advertising (LBA) Example: Federal State Brandenburg Example: City of München

12 Location Based Advertising (LBA) Potential of LBA o o o o o o o Personalized Direktmarketing-Channel Address local audience close to potential POS/targetlocation Possible to target within a radius of 50 Meter Limited divergence loss Advertising with location sensitive offers sparks interest of potential customers nearby increases conversion/actions Especially interesting for cuponing offers Local target areas could be: specific regions, only large cities, all airports, all soccer stadiums, etc.

13 Case Task: Increase the visibility of the gettings free app within the Apple App Store category: Lifestyle/free via the App-catAPPult Implementation: madvertise ran the campaign with targeting on iphone and Android devices and also LBA-targeting: German Rhein-Ruhr-area Direct linking into the app store after clicking on the mobile ad Timeframe: Feb, 2011 Results: Significant App-boost within the Lifestyle/free Best placement: 16 The App caused so much attention that it also appears in the category What`s Hot

14 Location Based Advertising (LBA) Possible application coupon distribution:

15 Eric Urdahl - CSO Contact: Phone: +49 (0) eric.urdahl@madvertise.de madvertise Mobile Advertising GmbH Oranienplatz 2 D Berlin Germany Thank you for your attention!