How to Create Qualified Leads with Lead Nurturing #InboundLearning

Size: px
Start display at page:

Download "How to Create Qualified Leads with Lead Nurturing #InboundLearning"

Transcription

1 How to Create Qualified Leads with Lead Nurturing #InboundLearning We will be starting at 2:00pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane 2 Use the hashtag #InboundLearning on Twitter

2 How to Create Qualified Leads with Lead Nurturing 11/13 Understanding the Buying Process 11/20 Creating Lead Nurturing Campaigns 11/27 Executing & Analyzing Lead Nurturing Workflows

3 Mark

4 Chris

5 AGENDA What is lead nurturing & why do we need it? 3 lead nurturing necessities Mapping content to the buying process Organizing & setting up your campaign Webinar tasks

6 1 WHAT IS LEAD NURTURING & WHY DO WE NEED IT?

7 Microwavable dinners are to 3-course home cooked meals as

8 one-off s are to lead nurturing campaigns

9 Grow & Nurture Relationships

10 Education

11 Personalization

12 Segment of 1

13 2 3 LEAD NURTURING NECESSITIES

14 Workflows vs. Branching

15 3 Things You Must Know to Execute a Campaign Create a SMART campaign goal Decide which persona to target Understand the buying process stages

16 1 CREATE A SMART CAMPAIGN GOAL

17 S.M.A.R.T. Goal Setting 1 Specific: Significant, Simple 2 Measurable: Meaningful, Manageable 3 Attainable: Appropriate, Achievable 4 Relevant: Results-oriented, Realistic 5 Timely: Time-oriented, Time-based

18 I want as many customers as soon as possible

19 I want to increase my customer base by 10% in 6 months using a lead nurturing campaign

20 2 DECIDE WHICH PERSONA TO TARGET

21 1 Who are your personas? 2 What do they need from you? 3 How are your campaigns a SEGMENT OF 1 for each persona?

22 3 UNDERSTAND YOUR BUYING PROCESS

23 The Buying Process: Perform Research Prospect knows there is a problem that needs to be solved Establish Buying Criteria Move leads through the buying process Free whitepaper Free guides & tip-sheets Free ebooks Free checklists Free videos Free kits (combo of above) Prospect recognizes a need for a solution like yours. Free webinars Case Studies Free Sample Product spec sheets Catalogs Evaluate Vendors Prospect seeks solutions to their need; ready to buy. Free trials Demos Free Consultations Estimates or quotes Coupons

24 LEAD NURTURING IS LIKE COURTING A PERSON INTRODUCTION (Website Content)

25 LEAD NURTURING IS LIKE COURTING A PERSON INTRODUCTION (Website Content) FIRST DATE (First form Completion)

26 LEAD NURTURING IS LIKE COURTING A PERSON INTRODUCTION (Website Content) FIRST DATE (First form Completion) MANY DATES (LN S)

27 LEAD NURTURING IS LIKE COURTING A PERSON INTRODUCTION (Website Content) FIRST DATE (First form Completion) MANY DATES (LN S) THE PROPOSAL (Evaluate vendor offer)

28 THE WEDDING (Become a customer!)

29 Too serious too soon? You ll scare them away.

30 To slow? You ll never have a chanc for the proposal.

31 Use the right amount of nurturing & make them yours for life!

32 3 MAPPING CONTENT TO THE BUYING PROCESS

33 3 Steps to Mapping Your Campaign Effectively Audit the content you have Map your content to the appropriate persona Decide the length of the campaign

34 1 AUDIT THE CONTENT YOU HAVE

35 Focus on quality content relevant to your personas & where fits into the buying process

36 Find relevant blog content that will resonate with your personas & their phase of the buying process

37 Identify all your offers & consider how effective they have been to date Worksheets Free Consultation Kits Webinars Events Free quote Case Studies

38 What content can you use to create new offers with?

39 2 MAP YOUR CONTENT TO THE APPROPRIATE PERSONA

40 Your content & message around the lead s needs & where they are in the buying process

41 Worksheet

42 Worksheet

43 3 DECIDE THE LENGTH OF YOUR CAMPAIGN

44 The Buying Process: Perform Research Prospect knows there is a problem that needs to be solved Establish Buying Criteria Decide the pace at which your persona moves through the process Free whitepaper Free guides & tip-sheets Free ebooks Free checklists Free videos Free kits (combo of above) Prospect recognizes a need for a solution like yours. Free webinars Case Studies Free Sample Product spec sheets Catalogs Evaluate Vendors Prospect seeks solutions to their need; ready to buy. Free trials Demos Free Consultations Estimates or quotes Coupons

45 Ask your sales team Analyze past campaigns

46 Form a Hypothesis From Your Data

47 Test Your Hypothesis with Your Campaigns

48 4 ORGANIZING & SETTING UP YOUR CAMPAIGN

49 Identify which Persona you will be targeting for this lead nurturing campaign

50 SMART Goal of campaign: I want to increase my customer base by 10% in 6 months using a lead nurturing campaign Perform Research Prospect knows there is a problem that needs to be solved Establish Buying Criteria Free whitepaper Free guides & tip-sheets Free ebooks Free checklists Free videos Free kits (combo of above) Prospect recognizes a need for a solution like yours. Free webinars Case Studies Free Sample Product spec sheets Catalogs Evaluate Vendors Prospect seeks solutions to their need; ready to buy. Free trials Demos Free Consultations Estimates or quotes Coupons

51 Campaign Timing & Timing To Fast Just Right To Slow

52 Design the lead nurturing campaign

53 Lead Nurturing Statistics 50% of leads are qualified but not yet ready to buy. (Source: Gleanster Research) Jeff Ernst of Forrester Research, Inc., estimates that only about 5% of marketers use a full-featured marketing automation solution (Source: Forrester Research) Lead nurturing s get 4-10 times the response rate compared to standalone blasts. (Source: SilverPop/DemandGen Report) Nurtured leads produce, on average, a 20% increase in sales opportunities versus nonnurtured leads. (Source: DemandGen Report) Lead nurturing s generate an 8% CTR compared to general sends, which generate just a 3% CTR. (Source: HubSpot) Nurtured leads make 47% larger purchases than nonnurtured leads. (Source: The Annuitas Group)

54 5 WEBINAR TASKS

55 Webinar Tasks Choose a persona to create a campaign for Use the Workbook to map your content to each stage of the buying process & persona Use the Workbook to identify the goal of the campaign, timing & the goal of each

56 Webinar Resources Buyer Personas Webinar Series Lead Nurturing Workbook How to Map Lead Nurturing Content to Each Stage in the Sales Cycle 30 Thought-Provoking Lead Nurturing Stats You Can't Ignore

57 QUESTIONS?

58 HubSpot Resources Settings > My Notifications

59 Want to Watch Previous Webinars? Watch webinar recordings Download webinar slides 4 Download webinar resources

60 THANK YOU.

How to Create Qualified Leads with Lead Nurturing #InboundLearning

How to Create Qualified Leads with Lead Nurturing #InboundLearning How to Create Qualified Leads with Lead Nurturing #InboundLearning We will be starting at 2:00pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane 2 Use

More information

How to Create Qualified Leads with Lead Nurturing #InboundLearning

How to Create Qualified Leads with Lead Nurturing #InboundLearning How to Create Qualified Leads with Lead Nurturing #InboundLearning We will be starting at 2:00pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane 2 Use

More information

THE BUYER'S JOURNEY: THE MARKETING FUNNEL EVOLVED

THE BUYER'S JOURNEY: THE MARKETING FUNNEL EVOLVED THE BUYER'S JOURNEY: THE MARKETING FUNNEL EVOLVED INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2

More information

WEBINARS ON WEBINARS: EDUCATION + ENTERTAINMENT

WEBINARS ON WEBINARS: EDUCATION + ENTERTAINMENT WEBINARS ON WEBINARS: EDUCATION + ENTERTAINMENT INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question

More information

Lead nurturing is the process of sending automated, scheduled emails to a lead to help move them along through the buying cycle.

Lead nurturing is the process of sending automated, scheduled emails to a lead to help move them along through the buying cycle. Lead nurturing is the process of sending automated, scheduled emails to a lead to help move them along through the buying cycle. Lead nurturing touches the lead after they have left your website. You can

More information

WEBINARS ON WEBINARS: EDUCATION + ENTERTAINMENT

WEBINARS ON WEBINARS: EDUCATION + ENTERTAINMENT WEBINARS ON WEBINARS: EDUCATION + ENTERTAINMENT INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question

More information

10 REPORTS YOUR BUSINESS NEEDS TO MEASURE SUCCESS

10 REPORTS YOUR BUSINESS NEEDS TO MEASURE SUCCESS 10 REPORTS YOUR BUSINESS NEEDS TO MEASURE SUCCESS We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the

More information

How to Engage Your Contacts Using Email Marketing

How to Engage Your Contacts Using Email Marketing How to Engage Your Contacts Using Email Marketing We will be starting at 2:00 pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane shown above 2 Use the

More information

How to Coach Sales to Close Your Inbound Leads

How to Coach Sales to Close Your Inbound Leads How to Coach Sales to Close Your Inbound Leads We will be starting at 2:00 pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane shown above 2 Use the hashtag

More information

LANDING PAGES: THE HEART OF THE CONVERSION PROCESS

LANDING PAGES: THE HEART OF THE CONVERSION PROCESS LANDING PAGES: THE HEART OF THE CONVERSION PROCESS INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2

More information

How to Do a Website Redesign in 2 Minutes

How to Do a Website Redesign in 2 Minutes WEBSITE DESIGN: WHAT YOU NEED TO KNOW BEFORE A REDESIGN We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question

More information

CONTENT + CONTEXT = INBOUND EMAIL MARKETING

CONTENT + CONTEXT = INBOUND EMAIL MARKETING CONTENT + CONTEXT = INBOUND EMAIL MARKETING We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the day

More information

Online Lead Generation:

Online Lead Generation: Online Lead Generation: A Guide for B2B Owners & Marketers Online Lead Generation: A Guide for B2B Owners & Marketers Table of Contents Introduction 21 Key Research Findings About Lead Gen The Role of

More information

TAKE YOUR MARKETING MOBILE WITH HUBSPOT

TAKE YOUR MARKETING MOBILE WITH HUBSPOT TAKE YOUR MARKETING MOBILE WITH HUBSPOT We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 2 Use the hashtag #InboundLearning on Twitter Why are you interested

More information

Top 5 Online Lead Generation Techniques

Top 5 Online Lead Generation Techniques Top 5 Online Lead Generation Techniques Follow Hinge: @HingeMarketing Subscribe to our Blog: Hingemarketing.com/blog Chat live on Twitter! Today s Hashtag: #hingeonline SMPS CEUs Hinge is an SMPS Approved

More information

The B2B Marketing Landscape...2. Why Marketing Automation?...3. Maximize ROI...4. Drive Sales & Accelerate the Funnel...6

The B2B Marketing Landscape...2. Why Marketing Automation?...3. Maximize ROI...4. Drive Sales & Accelerate the Funnel...6 Table of Contents Interested in what marketing automation can do for your marketing and sales teams? Peruse through our CMO Toolkit to get information about the marketing automation capabilities that you

More information

How To Lure In and Keep Leads

How To Lure In and Keep Leads How To Lure In and Keep Leads Thank you for joining us! Princess Cornelio Marketing Educator Unbounce @daprincesita Join the discussion! community.unbounce.com How to Get in Touch Join the discussion!

More information

New Solutions New Opportunities

New Solutions New Opportunities New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage

More information

Grow Your Business with. Nurture Marketing. Convert leads, close sales, and build customer trust using marketing automation and Microsoft Dynamics CRM

Grow Your Business with. Nurture Marketing. Convert leads, close sales, and build customer trust using marketing automation and Microsoft Dynamics CRM Grow Your Business with Nurture Marketing Convert leads, close sales, and build customer trust using marketing automation and Microsoft Dynamics CRM contents 03 Introduction What is nurture marketing?

More information

Inbound Marketing ebook for Managed Service Providers

Inbound Marketing ebook for Managed Service Providers Inbound Marketing ebook for Managed Service Providers Guide to Leverage Inbound Marketing to Generate Leads and Grow Your Revenue! Published by: Inbound Marketing ebook for Managed Service Providers Author:

More information

Nurturing Beyond Your Current Pipeline. TechTarget

Nurturing Beyond Your Current Pipeline. TechTarget Nurturing Beyond Your Current Pipeline Globally consistent trend: purchasing decisions shaped online before sales contact Over 2/3s of the buying process occurs before sales is even contacted (Sirius Decisions)

More information

Leading the Way: What You Need to Generate Leads

Leading the Way: What You Need to Generate Leads Leading the Way: What You Need to Generate Leads Looking online will reveal where one third of US consumers spend at least 3 hours every day.1 Additionally, more than three fourths of all US adults are

More information

#contentcamp. We will be starting in just a few minutes. Please select your choice of audio (telephone or computer) on your GotoWebinar console

#contentcamp. We will be starting in just a few minutes. Please select your choice of audio (telephone or computer) on your GotoWebinar console We will be starting in just a few minutes. Please select your choice of audio (telephone or computer) on your GotoWebinar console #contentcamp Use the Question Pane in the GoToWebinar Console to Ask Questions!

More information

INBOUND MARKETING PROCESS ENNOVATIVE 2 PORTRUSH RD, PAYNEHAM, SA, 5070 (08) 8336 6757

INBOUND MARKETING PROCESS ENNOVATIVE 2 PORTRUSH RD, PAYNEHAM, SA, 5070 (08) 8336 6757 INBOUND MARKETING PROCESS ENNOVATIVE 2 PORTRUSH RD, PAYNEHAM, SA, 5070 (08) 8336 6757 Copyright @ennovative 2013 CONTENTS THE GAMPLAN 2 INBOUND MARKETING INFRASTRUCTURE SETUP 3 MONTHLY RETAINER PACKAGES

More information

A Kuno Creative ebook. for. Marketing

A Kuno Creative ebook. for. Marketing A Kuno Creative ebook CREATING CONTENT for Marketing Automation Why Content Matters Content is an essential part of any online marketing strategy. Blogs, downloads and video can be used for anything from

More information

The State of Distribution E-Commerce 2015

The State of Distribution E-Commerce 2015 The State of Distribution E-Commerce 2015 1 Summary Real Results Marketing has conducted an annual electronic survey of several hundred participants to better understand trends in e-commerce. Information

More information

STOP LOSING LEADS ATTRACT- ENGAGE- CONVERT

STOP LOSING LEADS ATTRACT- ENGAGE- CONVERT STOP LOSING LEADS ATTRACT- ENGAGE- CONVERT Who I am What I do 2 Rob Triggs Husband and Dad to 2 great kids Sales Coach/Consultant Xerox sales Executive (17 years) Sales methodology junkie Sales & Marketing

More information

3 Building Blocks for Demand Generation

3 Building Blocks for Demand Generation Demand Gen Coach 3 Building Blocks for Demand Generation Presented by Jay Hidalgo, Demand Gen Coach November 14, 2013 Agenda About Demand Gen Coach The State of Demand Generation Today Overview of the

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

Inbound Recruiting. Using Inbound Marketing Strategies To Recruit Top Talent

Inbound Recruiting. Using Inbound Marketing Strategies To Recruit Top Talent Inbound Recruiting Using Inbound Marketing Strategies To Recruit Top Talent Attracting the right job candidate to your company is like attracting the right customer to your products. If you can find the

More information

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1

More information

How to Plan Your Content with Purpose and Ease

How to Plan Your Content with Purpose and Ease A PRACTICAL GUIDE to BUILDING A KILLER CONTENT STRATEGY How to Plan Your Content with Purpose and Ease A publication of a practical guide to building a killer content strategy Sarah Goliger manages Paid

More information

EXPERIENCE TECHNOLOGY EXPERTS MARKETING AUTOMATION CREATING AN EFFICIENT NURTURE PROGRAMME

EXPERIENCE TECHNOLOGY EXPERTS MARKETING AUTOMATION CREATING AN EFFICIENT NURTURE PROGRAMME EXPERIENCE TECHNOLOGY EXPERTS MARKETING AUTOMATION CREATING AN EFFICIENT NURTURE PROGRAMME Introduction Marketing Automation is the practice of using technology to automatically manage the targeting, timing,

More information

HOW TO AMPLIFY YOUR PAY-PER- CLICK ROI

HOW TO AMPLIFY YOUR PAY-PER- CLICK ROI HOW TO AMPLIFY YOUR PAY-PER- CLICK ROI INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of

More information

Attention B2B Marketing Professionals: Why you could be losing up to 80% of your sales (and what you can do to keep them.)

Attention B2B Marketing Professionals: Why you could be losing up to 80% of your sales (and what you can do to keep them.) Special Bonus: Lead Nurturing Workbook to help you optimize your content and stop losing leads. Attention B2B Marketing Professionals: Why you could be losing up to 80% of your sales (and what you can

More information

Is Your Lead Gen Funnel Top Heavy? White Paper

Is Your Lead Gen Funnel Top Heavy? White Paper Is Your Lead Gen Funnel Top Heavy? White Paper Randy Brown Marketing Communications, Inc. White Paper Is Your Lead Gen Funnel Top Heavy? Did you ever fill a funnel with a liquid faster than the contents

More information

Marketing Automation RFP and Planning Guide

Marketing Automation RFP and Planning Guide Marketing Automation RFP and Planning Guide A Publication of 2 An RFP should help your company identify the right partner to support your marketing goals for many years to come. Finding the right marketing

More information

A Business Owner s Guide to: Lead Nurturing

A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing Did you know that when people visit your website, 95% of them are merely conducting research? In fact, only 5% of

More information

CONTENT + CONTEXT = INBOUND EMAIL MARKETING

CONTENT + CONTEXT = INBOUND EMAIL MARKETING CONTENT + CONTEXT = INBOUND EMAIL MARKETING We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the day

More information

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share

More information

HOW TO USE CUSTOMER DATA TO RECHARGE YOUR MARKETING

HOW TO USE CUSTOMER DATA TO RECHARGE YOUR MARKETING advanced THE 3-STEP MARKETING AUDIT: HOW TO USE CUSTOMER DATA TO RECHARGE YOUR MARKETING Learn How To Find Valuable Insights About Your Lead Conversion Experience By Running a HubSpot Customer Audit A

More information

Marketing Automation

Marketing Automation An Introduction to Marketing Automation Simon Harvey Managing Director Demodia GmbH Agenda Introduction What is Marketing Automation? Vendor Overview Using Automation Successfully Case Studies About Me

More information

In This Seminar You Will Learn.

In This Seminar You Will Learn. In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To

More information

Guide to Buyer Personas

Guide to Buyer Personas Guide to Buyer Personas A primer on creating and using buyer personas. http://breakoutroom.co Breakout Room Contents 3 7 11 What are buyer personas? How to create buyer personas Incorporating buyer personas

More information

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches

More information

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy

More information

THE COMPLETE GUIDE TO LEAD NURTURING

THE COMPLETE GUIDE TO LEAD NURTURING THE COMPLETE GUIDE TO LEAD NURTURING Maximize your revenue with lead nurturing. Lead nurturing, also called drip marketing, is one of the most powerful and sought-after features of a marketing automation

More information

Lead Nurturing. Chloe 04/25/2014

Lead Nurturing. Chloe 04/25/2014 Lead Chloe 04/25/2014 Questions From blind date to white wedding From leads to sales Define leads I. What is Lead? II. Lead Lead nurturing the process of building relationships with qualified prospects

More information

225 Bush St, Ste. 1150 West, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter: @bizo

225 Bush St, Ste. 1150 West, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter: @bizo 5 225 Bush St, Ste. 1150 West, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter: @bizo 5 B2B Lead Nurturing Mistakes & How to Fix Them In the business-to-business (B2B) marketing

More information

CONTENT + CONTEXT = INBOUND EMAIL MARKETING

CONTENT + CONTEXT = INBOUND EMAIL MARKETING CONTENT + CONTEXT = INBOUND EMAIL MARKETING We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the day

More information

Inbound Marketing The ultimate guide

Inbound Marketing The ultimate guide Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has

More information

Using SugarCRM for a Lead Generation and Inbound Marketing Hub

Using SugarCRM for a Lead Generation and Inbound Marketing Hub Using SugarCRM for a Lead Generation and Inbound Marketing Hub.4.19.12 Copyright 2012, echogravity, Inc. Webinar Series 1. Today: Using SugarCRM for a Lead Generation and Inbound Marketing Hub 2. MAY 3:

More information

How To Get More Out Of Leads

How To Get More Out Of Leads Lead Scoring for Success A practical guide to achieving better results with lead scoring Lead Scoring The Growing Need for Lead Scoring The Growing Need for Lead Scoring A company s website is still one

More information

The Five Trends That Will Impact Marketing in 2015

The Five Trends That Will Impact Marketing in 2015 The Five Trends That Will Impact Marketing in 2015 PRESENTED BY Sylvia Montgomery, CPSM Chat Live on Twitter! Today s Hashtag: SMPS CEUs Hinge is an SMPS Approved Provider of continuing education units

More information

Online Marketing for Accounting Firms

Online Marketing for Accounting Firms Online Marketing for Accounting Firms Follow Hinge: @HingeMarketing Subscribe to our Blog: Hingemarketing.com/blog Today s Speaker Spiraling Up www.spiralingupbook.com Lee Frederiksen, Ph.D. Managing Partner,

More information

WHITEPAPER GUIDE TO LEAD NURTURING. By: ActiveConversion

WHITEPAPER GUIDE TO LEAD NURTURING. By: ActiveConversion WHITEPAPER GUIDE TO LEAD NURTURING By: ActiveConversion Page 1 Introduction Industry surveys indicate that only 10 to 25 percent of all leads are sales-ready, meaning prospects are interested and ready

More information

an Introduction to Dynamic Content DYNAMIC How to Make Content Adapt to Each Individual Viewer publication of Share This Ebook! www.hubspot.

an Introduction to Dynamic Content DYNAMIC How to Make Content Adapt to Each Individual Viewer publication of Share This Ebook! www.hubspot. 1 an INTRODUCTION TO using DYNAMIC CONTENT in marketing y A How to Make Content Adapt to Each Individual Viewer publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you?

More information

Super Charge your Sales through Inbound Marketing: A Complete Guide. Gabe Wahhab President - Savvy Panda

Super Charge your Sales through Inbound Marketing: A Complete Guide. Gabe Wahhab President - Savvy Panda Super Charge your Sales through Inbound Marketing: A Complete Guide Gabe Wahhab President - Savvy Panda Nice to Meet You! I m Gabe In My Free Time. Combat Sports In My Free Time. Spoil These Guys In My

More information

Modern Marketing Playbook

Modern Marketing Playbook The Modern Marketing Playbook REVENUE RIVER copyright 2014 Introduction: If your business has struggled to find your digital marketing identity, the problem is likely in the plan or the execution. Or both.

More information

M. H. (Mac) McIntosh Anne Marie Corbett Marketing Programs Manager

M. H. (Mac) McIntosh Anne Marie Corbett Marketing Programs Manager M. H. (Mac) McIntosh Anne Marie Corbett President Marketing Programs Manager Mac McIntosh Inc. Globoforce mcintosh@sales-lead-experts.com annemarie.corbett@globoforce.com 1-401-294-7730 1-508-229-1542

More information

10 Steps To Getting Started With. Marketing Automation

10 Steps To Getting Started With. Marketing Automation So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.

More information

INBOUNDMARKETING. For Beginners. Everything you need to know to get started.

INBOUNDMARKETING. For Beginners. Everything you need to know to get started. INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound

More information

INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot @searchbrat kflanagan@hubspot.com

INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot @searchbrat kflanagan@hubspot.com INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot @searchbrat kflanagan@hubspot.com Kieran Flanagan @searchbrat Highly motivated marketing geek high on data

More information

BASIC LEAD NURTURE SEGMENTATIONS

BASIC LEAD NURTURE SEGMENTATIONS BASIC LEAD NURTURE SEGMENTATIONS WHY DO YOU NEED SEGMENTATION? Segmenting your audience, the act of dividing your leads into definable and actionable parts, is essential to your marketing success particularly

More information

Five Strategies to Build a Successful Email Marketing Campaign

Five Strategies to Build a Successful Email Marketing Campaign Five Strategies to Build a Successful Email Marketing Campaign David Daniels, CEO & Co-Founder - The Relevancy Group, LLC Christopher Nash, Senior Business Optimization Consultant Sitecore Reminders for

More information

Lead Generation Quickstart Guide

Lead Generation Quickstart Guide Lead Generation Quickstart Guide 1 2 Lead Generation Quickstart Guide Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog, and pass this ebook around. But please don t change

More information

How Can I Sculpt a Plan to Start Inbound Marketing

How Can I Sculpt a Plan to Start Inbound Marketing How Can I Sculpt a Plan to Start Inbound Marketing An Effective Marketing Method for Doing Business Online By Courtney McElroy, CEO Marketing Force 1 How Can I Sculpt a Plan to Start Inbound Marketing

More information

FACT SHEET. 25 Marketing Automation Facts for B2B Technology Companies

FACT SHEET. 25 Marketing Automation Facts for B2B Technology Companies FACT SHEET 25 Marketing Automation Facts for B2B Technology Companies 25 MARKETING AUTOMATION FACTS FOR B2B TECHNOLOGY COMPANIES With more and more B2B companies adopting marketing automation software,

More information

THE MULTI-CHANNEL CONTENT DISTRIBUTION GUIDE

THE MULTI-CHANNEL CONTENT DISTRIBUTION GUIDE TABLE OF CONTENTS It s Time to Cut the Content Waste 4 Identify Your Theme 7 Build Your Pillar 9 Distribute the Content 16 Optimize and Repeat 21 Appendix: Multi-Channel Content Distribution Examples 23

More information

IS YOUR WEBSITE LEAKING LEADS?

IS YOUR WEBSITE LEAKING LEADS? GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream

More information

Supercharge Your Demand Generation with Marketing Automation:

Supercharge Your Demand Generation with Marketing Automation: Supercharge Your Demand Generation with : The Power of Knowing Your Buyer and Your Buyer Knowing You Sue Hay, CEO, BeWhys Marketing, Inc. Cari Baldwin CEO, Bluebird Strategies The days of spray and pray

More information

An Introduction to LEAD NURTURING. How to Use Lead Nurturing for Smarter Marketing. A publication of

An Introduction to LEAD NURTURING. How to Use Lead Nurturing for Smarter Marketing. A publication of An Introduction to LEAD NURTURING How to Use Lead Nurturing for Smarter Marketing A publication of 2 3 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description

More information

LEAD NURTURING. Master s Series Lead Nurturing Basics. Marketing Qualified. Engaged. Sales Accepted. Sales Qualified. Anonymous. Closed. Lead.

LEAD NURTURING. Master s Series Lead Nurturing Basics. Marketing Qualified. Engaged. Sales Accepted. Sales Qualified. Anonymous. Closed. Lead. Master s Series Nurturing Basics Engaged Marketing Qualified Sales Accepted Anonymous Sales Qualified s Closed Nurturing Campaigns L E A D N U R T U R I N G The Net-Results Master s Series started as an

More information

An Introduction to Marketing Automation. The process; The content; The benefits

An Introduction to Marketing Automation. The process; The content; The benefits NuSpark Marketing An Introduction to Marketing Automation The process; The content; The benefits www.nusparkmarketing.com, @nusparkmktg About NuSpark Marketing emarketing Firm focusing on lead generation,

More information

Lead Nurturing Benchmarking Study

Lead Nurturing Benchmarking Study 2014 A Lead Nurturing Benchmarking Study look at strategies and best practices for engaging prospects at all stages of the sales funnel SURVEY 2014 Lead Nurturing Benchmarking Study 2 Lead Nurturing Pro

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

Shrink Buy Cycles With Lead Nurturing & Contagious Content. Use Twitter Hashtag #LLwebinar

Shrink Buy Cycles With Lead Nurturing & Contagious Content. Use Twitter Hashtag #LLwebinar Shrink Buy Cycles With Lead Nurturing & Contagious Content Use Twitter Hashtag #LLwebinar Presenters Lisa Cramer President & Co-founder, Leadlife Solutions Recognized in the top ten of SLMA s 50 Most Influential

More information

How to Implement Smart Lead Scoring

How to Implement Smart Lead Scoring How to Implement Smart Lead Scoring Jessica Meher Head of Enterprise Marketing HubSpot #INBOUND13 JESSICA MEHER @jessicameher Download today s slides at hubspot.com/leadscoring "There aren't enough leads

More information

Inbound Marketing Methodology

Inbound Marketing Methodology White Paper Inbound Marketing Methodology The best way to turn strangers into customers and promoters of your business. The proven methodology for the digital age Since 2006 inbound marketing has been

More information

Provided courtesy CPA Trendlines. 2013-2014 Survey of CPA Firm Best Lead Generation Practices. Executive Summary. Sponsored by:

Provided courtesy CPA Trendlines. 2013-2014 Survey of CPA Firm Best Lead Generation Practices. Executive Summary. Sponsored by: 2013-2014 Survey of CPA Firm Best Lead Generation Practices Executive Summary Sponsored by: Table of Contents Acknowledgements... 3 Introduction... 4 Insights From the Field: Key Research Findings About

More information

get started with Content Marketing contrastcreative

get started with Content Marketing contrastcreative get started with Content Marketing contrastcreative Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined

More information

HOW TO GET. 1,000+ Followers ON TWITTER

HOW TO GET. 1,000+ Followers ON TWITTER HOW TO GET 1,000+ Followers ON TWITTER CONTENTS. 3. INTRODUCTION. 6. FIRST THINGS FIRST: CREATE AND OPTIMIZE YOUR PROFILE. 11. TWEET 24/7 (WITHOUT BEING ON TWITTER 24/7). 23.CURATE CONTENT LIKE A PRO.

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

HUBSPOT ENTERPRISE REPORTING: REPORTS CUSTOMERS LOVE

HUBSPOT ENTERPRISE REPORTING: REPORTS CUSTOMERS LOVE HUBSPOT ENTERPRISE REPORTING: REPORTS CUSTOMERS LOVE ADVANCED We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question

More information

LEAD NURTURING 5 REASONS YOU CAN'T IGNORE LEAD NURTURING 10 FUNDAMENTALS FOR YOUR SUCCESS

LEAD NURTURING 5 REASONS YOU CAN'T IGNORE LEAD NURTURING 10 FUNDAMENTALS FOR YOUR SUCCESS LEAD NURTURING 5& 10 5 REASONS YOU CAN'T IGNORE LEAD NURTURING 10 FUNDAMENTALS FOR YOUR SUCCESS According to a report from Forrester Research, companies that excel at lead nurturing generate 50% more sales-ready

More information

Autoresponders Quickstart Guide

Autoresponders Quickstart Guide Autoresponders Quickstart Guide 1 2 Autoresponders Quickstart Guide Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog, and pass this ebook around. But please don t change

More information

SEO and Link Building - The Future of Marketing

SEO and Link Building - The Future of Marketing HOW SEO FITS INTO YOUR 2016 INBOUND MARKETING CAMPAIGNS We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question

More information

Take Your Lead Nurturing to the Next Level

Take Your Lead Nurturing to the Next Level Take Your Lead Nurturing to the Next Level October 10, 2014 Ruth P. Stevens @RuthPStevens www.ruthstevens.com Defining what is a lead Lead generation A sales lead A qualified lead Identifying prospective

More information

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals 5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey

More information

USING SOCIAL MEDIA EFFECTIVELY TO MAKE

USING SOCIAL MEDIA EFFECTIVELY TO MAKE [Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found

More information

Top 5 Keys to Generating Leads On Your Website

Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Online marketing is not a new concept. Businesses have long been integrating online advertising tactics into

More information

Content Marketing The art of selling without selling!

Content Marketing The art of selling without selling! Content Marketing The art of selling without selling! PRESENTED BY David Searns Today s AGENDA I m not a fan How to go 16 years without making a cold call Six quick case studies Content marketing 101 Four

More information

How is Lead Scoring Implemented? Implementing lead scoring policies is done in three phases:

How is Lead Scoring Implemented? Implementing lead scoring policies is done in three phases: Lead Scoring What is Lead Scoring? Simply put, lead scoring is an automated way to qualify leads. Successful companies have proven that focusing on quality vs. quantity of leads is an optimal strategy.

More information

SENDING THE RIGHT EMAIL TO THE RIGHT PERSON. Inbound Certification Class #8

SENDING THE RIGHT EMAIL TO THE RIGHT PERSON. Inbound Certification Class #8 SENDING THE RIGHT EMAIL TO THE RIGHT PERSON. Inbound Certification Class #8 #INBOUND AGENDA 1 Why email marketing is (still) important 2 How to send the right email to the right person 3 What makes an

More information

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost

More information

A Whitepaper of Questions and Answers from our Webinar: Generating Leads with Whitepapers (w/bob Bly)

A Whitepaper of Questions and Answers from our Webinar: Generating Leads with Whitepapers (w/bob Bly) A Whitepaper of Questions and Answers from our Webinar: Generating Leads with Whitepapers (w/bob Bly) Page 0 of 7 Generate Leads with Whitepapers Webinar Questions & Answers This document summarizes the

More information

CREATING A WEBSITE REDESIGN STRATEGY

CREATING A WEBSITE REDESIGN STRATEGY 1 THE ULTIMATE GUIDE TO CREATING A WEBSITE REDESIGN STRATEGY HubSpot All-in-one marketing software. A Step-by-Step Strategy Guide to a New and Improved Website A publication of 2 IS THIS BOOK RIGHT FOR

More information

Content Marketing Integration Workbook

Content Marketing Integration Workbook Content Marketing Integration Workbook 730 Yale Avenue Swarthmore, PA 19081 www.raabassociatesinc.com info@raabassociatesinc.com Introduction Like the Molière character who is delighted to learn he has

More information

THE DEFINITIVE GUIDE TO LEAD GENERATION WORKBOOK

THE DEFINITIVE GUIDE TO LEAD GENERATION WORKBOOK THE DEFINITIVE GUIDE TO LEAD GENERATION WORKBOOK WHAT IS LEAD GENERATION; WHY IS IT IMPORTANT? Lead generation describes the marketing process of stimulating and capturing interest in a product or service

More information