WEBINARS ON WEBINARS: EDUCATION + ENTERTAINMENT

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1 WEBINARS ON WEBINARS: EDUCATION + ENTERTAINMENT INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the day

2 #INBOUNDLEARNING

3 WEBINAR SCHEDULE 1/14 - Setting your webinar up for success 1/21 - Mesmerizing your audience 1/28 - Solving for your audience

4 Mark

5 Matt

6 Chris

7 AGENDA 1 Preparing for the webinar 2 Running the webinar 3 Post webinar details

8 1 PREPARING FOR THE WEBINAR.

9 THE GOAL IS TO BUILD TRUST

10 COMMUNICATION

11 Webinar landing page

12 Webinar invite s

13 Webinar invite s

14 SET UP YOUR THREE WEBINAR LISTS Pre-webinar Registered list Fixed Date Workflow Post-webinar Attended list No-show list Standard Workflow

15 SET UP YOUR SMART LIST Lifecycle stage think Buyer s Journey Buyer Personas Form fields Lead age Lead score Customer metrics AND include webinar activity

16 1 REGISTRATION LIST

17 Smart lists Pre-Webinar

18 REMINDER S 1 week 1 day One hour before

19 Webinar reminder workflow

20 Webinar reminder workflow

21 Webinar reminder s

22 But why am I sending some s from GoToWebinar and some from HubSpot?

23 JOIN URLs ARE UNIQUE TO REGISTRANTS

24 2 ATTENDEE LISTS

25 Smart lists Post-Webinar

26 2 RUNNING THE WEBINAR.

27 Now it s time to deliver on the expectations you created.

28 THE WEBINAR Presenting Interacting Recording

29 1 PRESENTING

30 EDUCATION

31 SOLVE FOR THE AUIDENCE What is their problem or need?

32 ENTERTAINMENT

33 Practice but don t practice too much.

34 PRACTICE WITH YOUR GUESTS

35 You ll do fine if you know the material.

36 Don t use scripts Use notes

37 Find a quiet room

38 Plan an hour before and 30 minutes after to prep and unwind

39 Use a standard slide template with a style guide.

40 ONE TOPIC PER SLIDE

41 Provide the audience with the slide deck Do it right before or right after the webinar starts

42 Share Short Stories

43 Product demo tips

44 PRO TIP Join ToastMasters

45 2 INTERACTING

46 BREAK THE ICE

47 Do a sound check

48 Repeat key points that you want the audience to remember.

49 Use interactive polls

50 ASK QUESTIONS THROUGHOUT THE WEBINAR

51 CALL ATTENDEES PEOPLE BY THEIR FIRST NAME

52 PAUSE, SILENCE IS YOUR FRIEND

53 USE TWITTER Create a Hashtag Ask questions Retweet Encourage interaction Collect feedback

54 Monitor Twitter streams during your event

55 IDEAS TO TRY Hold music Live video interaction Animation

56 3 RECORDING

57 Record with a microphone via VoIP Record with a phone via phone line

58 GoToWebinar Recording: Switch format to.wmv

59 PRO TIP: Add intro & outro bumpers Edit audio quality

60 pdf/webinar_checklist.pdf

61 3 POST WEBINAR DETAILS.

62 ENCOURAGE THE NEXT STEP WHAT THE AUDIENCE SHOULD DO NEXT?

63 Provide audience with resources

64 POST WEBINAR FLOWS FLOW ONE BEST PRACTICE 1. Update landing page 2. Add a lead form to capture visitor information 3. Redirect to a resource page after completion of landing page form FLOW TWO 1. Update landing page so it becomes a resource page 2. Resource page does not include a lead form for leads or customers

65 PRO TIP Personalize the resource page with the COS using data you gathered via the landing page form fields.

66 CREATE A HUB FOR YOUR WEBINARS

67 WORKFLOWS

68 Webinar no-show workflow

69 Webinar no-show workflow

70 Webinar no-show

71 Attendee workflows Use lead intelligence to nurture different leads in different ways. Lead attended a marketing webinar, they ll get one set of messages. Lead attended the demo webinar, depending on their lifecycle stage, they may be sent an offer for follow up, an offer for a free trial, or something else.

72 Post-webinar follow-up workflow

73 Host your webinar recordings using Wistia

74 PRESTO YOUR FIRST WEBINAR IS IN THE BOOKS!

75 NEXT STEPS 1. Create your three lists (registrants, attendees, & no-shows) 2. Add each list as a starting condition to a workflow 3. Craft s that are targeted & personalized for each list 4. Rock your webinar!

76 RESOURCES 30-day free GoToWebinar trial The Ultimate Webinar Checklist For Fun: That time we hosted the World s Largest Webinar

77 QUESTIONS?

78 THANK YOU.

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