1 Inbound Recruiting Using Inbound Marketing Strategies To Recruit Top Talent
2 Attracting the right job candidate to your company is like attracting the right customer to your products.
3 If you can find the right customer for your product, that customer will: Be genuinely interested in your product. Buy your product. Become a loyal customer. Trust your brand. Promote your product.
4 However, if you re marketing your product to the wrong type of customer, you won t receive the same results. This is where buyer personas come in.
5 A buyer persona is the ideal buyer of your product or service.
6 Personas help marketers create the right content - content that speaks to their ideal customer. The right content will most effectively attract these visitors, convert them into leads, and close them into customers.
7 Personas play a huge part in recruiting top talent. (Skip to page 50 to find out why.)
8 Traditional marketing strategies try to sell products or services to people who don t want or need them. Traditional marketing strategies also interrupt a customer s experience in order to sell.
9 Think of the telemarketer who calls your house around dinner time.
10 Or, picture the door-to-door salesman who sidles up your walkway, pledging to sell you the best set of books this side of the Atlantic.
11 Chances are, you ve never even heard of what they re trying to sell - let alone have an interest in it.
12 This is traditional marketing. It s interruptive. It s marketer-centric. It s not going to win you over.
13 Now, picture a product you ve been researching.
14 You ve read reviews of its pros and cons. You understand how it works and where it fits into your life. You may even know someone who uses it.
15 You ve considered - probably more than once - why you want to buy it.
16 Since you are aware of it - and you ve established how you feel about it - you re ready to make a decision.
17 When you see the purchase button, are you going to click it?
18 This is a consumer-centric approach. You re aware, you ve considered how the product fits you, and you re ready to take action.
19 61% of consumers say they feel better about a company that delivers custom content and are also more likely to buy from that company.
20 Delivering this custom content to top talent is so important in today s recruiting strategies. (Skip to page 70 to learn more.)
21 In order to make the sale and generate a loyal customer who shares your product with his/her friends, you need to target the RIGHT type of customer and nurture them with educational resources.
22 Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.
23 So, what s the secret to attracting, nurturing, and keeping the RIGHT type of customer?
24 Inbound Marketing.
25 What s Inbound Marketing?
26 Inbound Marketing is a marketing strategy that tries to sell products or services to people who are already looking for them.
27 Before making a purchase, 81% of consumers have researched the product online.
28 Instead of interrupting a customer experience like traditional marketing strategies do (think back to the door-to-door salesman), the goal of Inbound Marketing is to become a PART of the experience.
29 Inbound Marketing gently guides potential customers through a conversion funnel by Educating them on their problem Empowering them to find a solution Funneling them to your products or services
30 Guiding job candidates through this same process is an effective way to get the right talent to your job openings. (Skip to page 80 to learn more.)
31 This funnel is called the Buyer s Journey.
32 The Buyer s Journey
33 Inbound Marketing Strategy Define your target buyer persona Empower your target buyers by educating them Leverage educational content by building successful conversion paths Nurture your leads
34 This marketing strategy is extremely effective.
35 On average, companies save $20k per year by investing more in inbound marketing vs. outbound.
36 54% more leads are generated by inbound tactics than by traditional paid marketing.
37 So, Inbound Marketing is great for acquiring quality leads and customers for your products. What does it have to do with your company s hiring strategy?
38 You know how effective Inbound Marketing is for attracting quality, loyal customers. Why not use the same, proven strategy to obtain quality, loyal employees?
39 Companies can apply these proven Inbound Marketing strategies to acquire top talent by incorporating a strategy called Inbound Recruiting.
40 Inbound Recruiting
41 What is Inbound Recruiting and how can you apply it to your current hiring process?
42 Inbound Recruiting is a hybrid of two strategies: 1. Inbound Marketing 2. Traditional Recruiting
43 Just as Inbound Marketing helps companies attract quality customers to buy their products and services, Inbound Recruiting attracts quality job candidates to apply to their job openings.
44 Inbound Recruiting strategies try to sell jobs to target job candidates by becoming a part of the job search process.
45 Inbound Recruiting gently guides potential job candidates through a conversion funnel by educating them on their problem, empowering them to find a solution, and funneling them to their job openings...just like Inbound Marketing does with the Buyer s Journey.
46 The Job Seeker s Journey
47 As you can see, the Job Seeker s Journey is very similar to the Buyer s Journey.
49 Inbound Recruiting Strategy Define your target job candidates Empower target job candidates with educational content Leverage that content by building successful conversion paths Nurture interested talent
50 Define Your Target Job Candidates
51 Who ARE the best candidates to fill your job openings anyway?
52 To determine this, you need to create a persona - an ideal job candidate - to market your company to.
53 An easy way to do this is to look at your current employees. Who is the rock star? Who do you wish you had 10 more of working for your company? That s your ideal job candidate. That s your persona.
54 Now, where do you find these ideal job candidates?
55 The truth is, the best talent isn t actively looking for jobs - the best talent is hidden.
56 These are the sophisticated job seekers...more widely known as passive job seekers.
57 75% of the talent pool is comprised of sophisticated job seekers.
58 These highly qualified candidates are currently employed and relatively happy, but are open to new opportunities if the right one comes along...
59 ...so it takes more than a job posting to persuade them to change companies.
60 They know they have a good thing, and they re not willing to give that up for a company they know nothing about.
61 40% of professionals worldwide research companies that interest them.
62 67% of job seekers will accept lower salaries if the company has exceptional online reviews.
63 So, to even be considered by a sophisticated job seeker, employers should have the following: Careers page on website LinkedIn Careers page LinkedIn Company page Glassdoor profile
64 61% of global companies have a strategy for recruiting passive candidates.
65 72% of American talent acquisition leaders say recruiting passive talent is a top priority for them.
66 It s time to get the attention and interest of those sophisticated job seekers.
67 Inbound Recruiting is the best way to do that.
68 The key to attracting those sophisticated (or passive) candidates is to create a targeted message that speaks to their individual needs.
69 The Passive Candidate Map (or Global Talent Pool) outlines the spectrum of talent as evaluated by recruiters. This spectrum was designed to help recruiters understand who is available to them.
70 There are eight distinct segments of candidate motivation identified in the Passive Candidate Map (or Global Talent Pool). Each segment is aligned based on its receptivity to new opportunities. Being able to identify where a candidate falls in the Passive Candidate Map is essential when tailoring a recruiting message. It will also help identify things that resonate with desirable individuals, which will result in consistent success. (ERE.net)
71 Once you determine where your target job candidate falls in the spectrum, you must use the information to create targeted content.
72 Empower Them With Educational Content Focus on being a resource for your target job candidates. Educate them on how they can succeed in your industry, or how they can excel in a job you need to fill.
73 Content examples: How to posts on career development for specific type of job General advice for your industry, customers, etc. Insight into your company culture, accomplishments, goals, etc.
74 Leverage Content By Building Successful Conversion Paths By creating and promoting content that speaks to your target job candidate s need, you will not only establish your company as a resource, you ll also be able to promote your job opportunities.
75 You can do this by including calls-to-action within the educational content you re promoting. These calls-to-action will guide your target job candidate to their next step in the Job Seeker s Journey.
76 Call-to-action examples: In-post text links Buttons Call-to-action boxes Sign up forms We re hiring! Check out our job openings!
77 These calls-to-action will direct your target job candidates to things like lists, videos, job openings, and more, depending on where they are in the Job Seeker Journey.
78 28% of HR managers are focused on improving the candidate experience.
79 Nurture Interested Talent When you ve got those qualified, targeted job candidates in your Inbound Recruiting funnel, you need to nurture them and continue to act as an educational resource.
80 This increases their trust in your brand, and keeps your company fresh in their mind. So, when they decide to pull the trigger and apply to a different job, they ll think of you.
81 38% of HR managers are focused on building their talent pipeline.
82 As you can see, the Inbound Recruiting funnel catches your target job candidates right from the beginning when they first realize they have a problem at work. Then, it gently guides them through the three stages in the Job Seeker Journey (Awareness, Consideration, and Decision), which helps filter out ill-qualified job seekers and nurture the top talent your company needs.
83 The problem with traditional recruiting strategies is that they don t start at the beginning of the conversion funnel (with educational content). Instead, they start at the end, the Decision stage (with job postings).
84 Again, this goes back to the door-todoor salesman analogy: You probably wouldn t buy something you don t know anything about...so why would you apply to a company you don t know anything about?
85 With Inbound Recruiting, you can attract the talent your company needs and hire the right people.
86 Who s Responsible For Inbound Recruiting? Since this is a marketing strategy, you might think your marketing team should lead this process. Or, at the very least, the two departments should collaborate on this effort.
87 However, both of these solutions present problems: Time consuming Expensive Hard to keep messaging consistent
88 Instead, companies need recruiters who have both hiring AND marketing knowledge. This is the NEW recruiter - the Savvy Recruiter.
89 Why should your recruiters own this process instead of your marketing team? Recruiters understand the hiring process. Job candidates trust recruiters. Recruiters are motivated to find quality candidates.
90 Instead of trying to create an employment brand, Inbound Recruitment helps recruiters to reveal the brand that already exists. They know what the best applicants look like and what kind of questions they want answered.
91 By developing resources and fostering relationships with the target candidates that recruiters know they need, recruiters can leverage the brand to be sure that the talent finds you.
92 With this specialized expertise, recruiters don t waste time and money trying to sell a job to an ill-fitting candidate.
93 Candidates can take comfort in the fact that recruiters aren t just mindlessly selling jobs so they can get paid. They can t just find anyone for the job, they need to find the RIGHT person for the job.
94 When recruiters find the right candidates, they reduce their time-to-fill.
95 The national time-to-fill average is 25 days. That s the longest time-to-fill average in 13 years.
96 Empowering recruiters by providing them with the tools and resources they need to become Savvy Recruiters will ultimately streamline the hiring process for companies - resulting in more quality hires in less time.
97 Inbound Recruiting is the smart way to attract top talent. With an Inbound Recruiting strategy run by Savvy Recruiters, you will be able to effectively filter out ill-fitting candidates and acquire the passionate, hardworking talent you need for your company to thrive.
98 Thanks for reading! We hope you enjoyed this ebook and found it helpful.
99 What s Next? Learn more about the RIGHT kind of content you should be writing and the best way to promote that content! Check out our FREE ecourse, Engaging Top Talent Through Storytelling: Hiring Success In A Week Or LESS!
100 Questions? Join us every Wednesday at 12pm ET for our weekly #InboundRecruiting Twitter chat! Or, shoot us an at
Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1
The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t
Inbound Marketing 101 CONTENTS. 1 WHAT IS INBOUND MARKETING? 2 THE PHILOSOPHY: WHY INBOUND WORKS. 3 THE METHODOLOGY: HOW INBOUND WORKS. 4 THE TOOLS: A PLAYBOOK THAT WORKS. 5 ADDITIONAL RESOURCES. 1 What
ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches
[Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found
Introduction As consumers flock to the internet, the marketing industry continues to evolve and expand. As this happens, traditional models of marketing begin to lose efficiency and new types of marketing
PROVING THE ROI FOR INBOUND MARKETING DELIGHT 1 INBOUND PROVING THE ROI FOR INBOUND MARKETING BIGSHOT Inbound is a full-service advertising agency located in Kansas City, Missouri. We can assist you in
Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may
AN INTRODUCTION TO LEAD GENERATION. A beginner s guide to converting website visitors into inbound leads for your business. A publication of 2 CONTENTS. 04 05 Introduction Defining a Lead 09 Qualifying
3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share
1 An Introduction to Lead Generation How to Use the Internet to Drive Leads and Revenue A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description
MARKETING AUTOMATION: A Proven Way to Become Indispensable TABLE OF CONTENTS MARKETING GETS A MAKEOVER... 4 AUTOMATION IN ACTION... 4 ADVANCING MARKETING AUTOMATION TO THE HIGHER UPS... 5 MONEY TALKS...
The following guide walks through key lessons from each of the eleven certification classes. Use this guide as you prepare for your Inbound Certification test. INBOUND FUNDAMENTALS - Traditional marketing:
423-797-6388 www.nektur.com email@example.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing
Guide to Buyer Personas A primer on creating and using buyer personas. http://breakoutroom.co Breakout Room Contents 3 7 11 What are buyer personas? How to create buyer personas Incorporating buyer personas
1 CLOSED-LOOP REPORTING MODASSIC MARKETING 2 CONTENTS HOW CLOSED LOOP MARKETING WORKS 8 WHAT YOU NEED TO SET UP CLOSED-LOOP MARKETING 19 BECOME A BETTER MARKETER BY CLOSING THE LOOP 25 HOW TO FIX A BROKEN
INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound
Helping Successful Medium Sized Businesses to Develop Online Lead Generation Strategies that will make MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED! Created By Richard Ingram
Inbound Marketing Report for Anchor Computer Systems September 2015 Introduction First of all, thank you very much for your time on the phone last week. The information we were able to gather will prove
1 an INTRODUCTION TO using DYNAMIC CONTENT in marketing y A How to Make Content Adapt to Each Individual Viewer publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you?
GUIDE CONTENT MARKETING 101 How to make it work for your business from strategy to execution Firstbase 1. WHAT IS CONTENT MARKETING AND WHY SHOULD YOU CARE? INTRODUCTION To understand the enormous potential
Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has
Inbound Marketing Overview January 26, 2015 BEC 382 Past Week Presented Marketing Plan to Nonprofit Interviews for Fund Raising Campaign Pitched Robotics Firm Met with University admissions Met with two
DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing
SALES & MARKETING ALIGNMENT: BRINGING THE PIECES TOGETHER the power of simplicity TM Executive Summary: As business professionals, we are always looking for that next big thing. The thing that drives business,
A Kuno Creative ebook CREATING CONTENT for Marketing Automation Why Content Matters Content is an essential part of any online marketing strategy. Blogs, downloads and video can be used for anything from
EBOOK THE DIFFERENCE BETWEEN INBOUND MARKETING & CONTENT MARKETING By Michael Gabriel THE DIFFERENCE BETWEEN INBOUND MARKETING AND CONTENT MARKETING 1 The difference between Inbound Marketing & Content
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
1 LEAD GENERATION www.iconicdigitalagency.com firstname.lastname@example.org 317.813.9996 LEAD GENERATION 1 2 WHY YOU NEED TO FOCUS ON LEAD GENERATION There is no such thing as too many sales leads. Sales
New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage
Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Online marketing is not a new concept. Businesses have long been integrating online advertising tactics into
WHEN INDIVIDUALS SUCCEED ORGANIZATIONS WIN THE WORKPLACE IS CHANGING There s a new dynamic in employee and employer relationships. Employees want to learn and grow throughout their entire careers. They
A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing Did you know that when people visit your website, 95% of them are merely conducting research? In fact, only 5% of
ADP Research Institute The Recruitment Quotient: Raising Your Talent IQ Contents 3 Introduction 4 Candidates Expectations: Higher Than You Might Expect 5 Employment Brands, Social Media, and the Consumerization
4 Ways to Maximize Return on Investment with Marketing Automation 4 Ways to Maximize Return on Investment with Marketing Automation The Challenge: Maximising the time and money you invest in the online
1 How To DRIVE WEBSITE LEADS FOR YOUR CLIENTS ; A HubSpot Publication 2 WHO WROTE THIS EBOOK? Patrick Shea is the Marketing Manager for HubSpot s Value-Added Reseller Channel. Patrick has written and presented
The Modern Marketing Playbook REVENUE RIVER copyright 2014 Introduction: If your business has struggled to find your digital marketing identity, the problem is likely in the plan or the execution. Or both.
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
The Guide to Captivate Candidates and Build Engagement Why employers need to use recruitment marketing automation to build talent pools, cultivate more engaged new hires, and deliver a better candidate
AN INTRODUCTION TO PINTEREST FOR BUSINESS. A setup and strategy guide for marketers. A publication of 2 CONTENTS. 04 10 Why Use Pinterest? How to Create a Pinterest Business Account 15 15 Pinterest for
1 HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS g$ $ $ A Guide to Using Facebook to Improve Lead Generation and Increase Sales A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook
Recruitment Development institute Webinars Ramp up your recruitment skills and improve your own job security and performance with the Recruitment Development Institute Webinars. We have hand-picked our
GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream
Social Media Week Social Analytics & Dahboards Your opportunity to be the company hero Who am I? Morten Blumensaadt Digital Strategist Propeople/Bysted email@example.com +45 22718969 01 Why do Dashboards
x _ 10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine Introduction It happens to all organizations. One day you wake up and notice that your company s website needs a major refresh.
A PRACTICAL GUIDE to BUILDING A KILLER CONTENT STRATEGY How to Plan Your Content with Purpose and Ease A publication of a practical guide to building a killer content strategy Sarah Goliger manages Paid
White paper 7 key steps to a great sales pipeline The efficiency of your sales pipeline is the key to your delivery of new business. Take these 7 steps and you are guaranteed to be on the right path to
Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. September 2012 OptifiNow September 2012 Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead
The Partner s Guide to the Best Kept Secrets of Online Lead Generation Executive Summary Professional services firms may not be left with a choice as to whether or not to do inbound marketing and online
Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion
HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content
GETTING MORE RAIN FROM YOUR RAINMAKERS WHY INVESTING IN YOUR HIGEST PERFORMING SALES STARS IS THE SMARTER CHOICE FOR GROWING REVENUES EXECUTIVE SUMMARY We ve all been there -- your sales team is down one
& The Lead Nurturing 5 & 10 5 Reasons You Can t Ignore Lead Nurturing; 10 Fundamentals for Your Success i The Lead Nurturing 5 & 10 Five Reasons You Can t Ignore Lead Nurturing; Ten Fundamentals for Your
8 Ways to Generate More Leads From Online Marketing Contents Introduction 3 1. Optimise your SEO 4 2. Increase your IP targeting 4 3. Increase your social media presence 5 4. Web Presence 6 Landing pages:
HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY TABLE OF CONTENTS Introduction 2 PART ONE: Creating Content to Generate Leads 3 Optimizing Landing Pages to Increase
THE TOP 8 WAYS TO LEVERAGE NEW ONLINE MARKETING METHODS TO ATTRACT CUSTOMERS A PRACTICAL GUIDE TO DIGITAL MARKETING TABLE OF CONTENTS 3 Inbound Methodology 9 Mobile Friendly Website 12 Blog Regularly 17
Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a
CONTENT MARKETING FOR NONPROFITS LEVERAGING YOUR STORY TO ENGAGE & GROW YOUR SUPPORT BASE PRESENTED BY WWW.ASHLEYKLEFFER.COM GATEWAY PET GUARDIANS GATEWAYPETS.COM Nonprofit animal rescue focused in East
Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.
Company Pages and Followers Relationships That Drive Results 5 steps to engaging followers on LinkedIn linkedin.com.companies 1 Table of contents Intro 03 03 Engage followers 07 01 Establish your presence
Sparta Success Systems Presents: Turn Your Website Into A Lead Generation Machine! Fill Your Sales Pipeline With Business That You Don t Have to Work For 508-243-6257 www.spartasuccess.com http://activerain.com/blogs/spartasuccess
Fluent 2016 Page 5 The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers You ve cleared the initial hurdle of acquiring new prospects for your email marketing campaigns, but now
EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.
2014 Glassdoor Survey: How to Recruit Healthcare Professionals A Strategic Guide for Talent Acquisition Professionals Survey Overview Recruiting healthcare professionals in today s highly competitive recruiting
WEB ANALYTICS Where to Begin e-book SPOILER ALERT! People love the Internet. A lot. In fact, 92% of online adults rely on search engines when looking for information 1. That means your audience s first
How to Create a Content Strategy to Drive Each Stage of the Sales Funnel 1 How to Create a Content Strategy to Drive Each Stage of the Sales Funnel Copyright 2014 Mooloop Ltd All Rights Reserved You re
Beyond the Basics: Recruit Effectively on Twitter Leverage Your Corporate and Personal Twitter Accounts to Share Hot Jobs and Drive Referrals Twitter s usage stats are impressive: As a social media channel,
Top Talent is Mobile. Are You? The Rise of Mobile Technology in Talent Acquisition JOB an ebook by: We turn to our smartphones and tablets for almost everything, and these mobile devices are well on their
5 Lead Generation Tips For Small Business Growth 1 2 3 Uncover your content calling Get your social gloves ready The power of paid ads Business expansion presents a whole range of challenges for any small
BUSINESS CONSULTING SERVICES Comprehensive practice management solutions for independent investment advisors Insights, tools and resources to help you Accelerate Your Growth, Scale Your Business and Elevate
Strategies for Growth in 2012 ebook: Leverage Marketing Automation for Inbound Marketing & Lead Generation 2011 Ephor Group 1 (800) 379-9330 www.ephorgroup.com 5353 W Alabama Suite 300 Houston, TX 77056
Defining Social Media Social media isn t just a handful of social networks, it s anywhere on the web where you can interact and share your thoughts with others, ie most of the internet. It s also not stand
Key Social Networking Strategies for Talent Acquisition Key Social Networking Strategies for Talent Acquisition INTRODUCTION LinkedIn recently published a survey that stated 80 90% of talent acquisition
Stand OUT Stay TOP-of-mind Sell MORE Use the arrows to navigate through the pages. next 1/19 [close] Haley Marketing Solutions Get past HR and sell higher margin solutions...4 Build a KILLER website...5
Marketing Automation Checklist for Inbound Marketing & Lead Generation 2011 Ephor Group 1 (800) 379-9330 www.ephorgroup.com 5353 W Alabama Suite 300 Houston, TX 77056 Ephor Groups provides services (Revenue
SalesStaff White Paper Collection All Leads Are Not Created Equal: Why Lead Quality Matters 1 Lead generation is not simply a game of producing as many leads as possible. That s because not all leads are
Big vision for small business. Internet Marketing on a Ramen Noodle Budget A Guide to Small Business Internet Marketing This guide helps small business owners create a marketing campaign based on tried
B2B companies that blog generate 67% more leads per month than those who don t.$118.4 billion will be spent on content marketing, video marketing, and social media in 2013. So there is a good chance your
20 Customer Service Best Practices SELL. SERVICE. MARKET. SUCCEED. We are firm believers in putting the customer back in customer service. It can be easy for customer service departments to continue doing