#contentcamp. We will be starting in just a few minutes. Please select your choice of audio (telephone or computer) on your GotoWebinar console

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1 We will be starting in just a few minutes. Please select your choice of audio (telephone or computer) on your GotoWebinar console #contentcamp Use the Question Pane in the GoToWebinar Console to Ask Questions!

2 Want to Find Archived Camps? View archived recordings of all Content Camp sessions See each webinar presentation slides Download HubSpot content guides 2

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4 Your Content Camp Counselors Mark Julie Jenn Billy Erin Ellie 4 Jeanne

5 Marketing Content Camp 4/29: Marketing is Not Dead! with guest, Marcus Sheridan - TheSalesLion.com & River Pools and Spas 5/6: Best Practices for B2B and B2C Businesses 5/13: Newsletter Best Practices 5/20: Why Lead Nurturing with is Critical 5/27: Marketing 6/3: Testing Your Marketing Campaigns (Live from MarketingSherpa Optimization Summit in Atlanta, GA 6/10: Live Customer Optimization

6 Customer Review

7 7 Sam Ricchezza - Diteba

8 Customer Review Submit your content for review by Camp Counselors. 8

9 Marketing is NOT Dead! Jeanne Hopkins

10 56% of US marketers plan to spend more on 'newer media' marketing (including websites, marketing, mobile, search, and social media) in Association of National Advertisers (2010)

11 In 2010, 43% of online population believe that is 'fun'. Merkle "View From the Digital Inbox 2011" (2011)

12 63 % of mobile users check their account a minimum of once per day. Merkle "View From the Digital Inbox 2011" (2011

13 has been used by nearly 90% of consumers since MarketingProfs, "2010 Digital Marketing Fact Book" (Spring Edition, 2010)

14 55% of US internet users say the motivation behind giving their address to a company is to get a "freebie" in exchange for my address. ExactTarget " X-Factor Study" (2010)

15 56% of US Internet users interact with brands only via marketing s, compared to 1.3% who interact only via Twitter and 0.7% by Facebook. ExactTarget "Subscribers, Fans, and Followers: The Social Profile" (2010)

16 58 percent of consumers start their online day by reading their s. Meanwhile, 20 percent begin on search engines and 11 percent check their Facebook pages. ExactTarget " X-Factor Study" (2010)

17 Deliverability Best Practices Mark Kilens

18 Segment Your List Send content to the right audience Leads, customers, win-backs, everyone Increase open and click-through rates Targeted messaging Better subject lines Relevant and timely Increases happiness 18

19 Set Expectations Why should they subscribe How many s will they receive When will they receive the s What are the s going to be about What address and brand/person are the s being sent from. Recommend they add the address to their safe sender list. 19

20 Respect Their Privacy Builds trust and expectations Never sell or share their information Create a privacy policy Use policy on landing pages CAN-SPAM law Unsubscribe if they request (10 days) 20

21 Marketing Audit Worksheet

22 Marketing Audit Worksheet Work with company departments Make sure you include ALL Prospects, leads, customers Take the time and do it right Audience, purpose, goal Consistency is key Setting expectations 22

23 Marketing Audit Worksheet 23

24 Your Next Steps Download the Marketing Audit Worksheet Complete the worksheet so it has all the s your business sends Read this blog article: 3 Strategies That Will Increase Deliverability Camp.HubSpot.com/Archived-Webinars 24

25 Meet Our Guest! Marcus Sheridan The Sales Lion and The Pool Guy (HubSpot customer since 2/19/09)

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27 Lead follow-up 27

28 Lead details, after

29 Questions

30 Want to Find Archived Camps? View archived recordings of all Content Camp sessions See each webinar presentation slides Download HubSpot content guides 30