CONTENT + CONTEXT = INBOUND MARKETING

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "CONTENT + CONTEXT = INBOUND EMAIL MARKETING"

Transcription

1 CONTENT + CONTEXT = INBOUND MARKETING We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the day

2 #INBOUNDLEARNING

3 WEBINAR SCHEDULE 8/5 - Designing an inbound experience 8/12 - How to build inbound s 8/19 - Review of customer s

4 Mark

5 Niti

6 AGENDA 1 Why you should use marketing 2 How to do the inbound way 3 What makes s effective

7 1 WHY YOU SHOULD USE MARKETING.

8 marketing is

9 marketing is SPAMMY

10 marketing is SPAMMY OUTBOUND

11 marketing is SPAMMY OUTBOUND OLD SCHOOL

12 can be one of your most effective channels when you use inbound best practices.

13 6 REASONS IS AWESOME. 1 There are more than 3.2 billion accounts today % of online consumers use ; 91% check at least once a day. has longer lifespan than social media. 77% of consumers prefer for marketing communications. lets you be highly personal. 6 marketing has an ROI of 4300%. SOURCE: EXACTTARGET (1,2), DIRECT MARKETING ASSOCIATION (4, 6)

14 2 HOW TO DO THE INBOUND WAY.

15 You can use it for every part of the Inbound Methodology: Convert new leads Close leads into customers Delight customers

16 1 CONVERT NEW LEADS.

17 FLICKR USER BEN GREY People like to share content they like.

18 That includes . Send relevant content to the right segments to increase engagement.

19 OPTIMIZE YOUR FOR SHARING MAILTO LINKS Examples SOCIAL SHARING BUTTONS

20 When a lead forwards your to someone, you gain the power of social proof. Encouraging referrals from existing leads helps you generate new ones. FLICKR RICHARD.ASIA

21 2 CLOSE LEADS INTO CUSTOMERS.

22 FLICKR KY_OLSEN When you segment lists and tailor s to each lead, they ll be more engaged.

23 FLICKR KY_OLSEN Build a relationship with your new leads by being helpful.

24 Listen to your existing leads to trigger nurturing based on their behavior.

25 Example: Say someone views your pricing page

26 Create a segmented list

27 that triggers a workflow.

28 that triggers a workflow. Lead receives an from you asking if they have any questions about pricing.

29 that triggers a workflow. Their sales rep receives a notification that they ve viewed the pricing page.

30 3 DELIGHT CUSTOMERS INTO PROMOTERS.

31 FLICKR USER JD HANCOCK Continue to engage customers by sending helpful resources and customer-only extras Communication & education is key to delight.

32 is a cost-effective way to strengthen relationships with customers, upsell products, and help with customer retention.

33

34 + Right Content Right Audience Right Timing SUCCESS

35 INBOUND MARKETING STRATEGY

36 INBOUND MARKETING STRATEGY This is where segmentation comes in.

37 HOW TO SEGMENT YOUR DATABSE Determine who your audience is Determine your audience s lifecycle stage Choose your segmentation criteria 4 Add list suppressions to improve list quality

38 1 DETERMINE WHO YOUR AUDIENCE IS.

39 BUYER PERSONAS Who are your ideal customers? What are their interests? What are their pain-points What are their behavior patterns? What are their motivations? What are their goals?

40 Example: Marketing Mary years old Marketing manager or director Doesn t have time Struggles to align marketing channels Interested in improving ROI

41 2 DETERMINE YOUR AUDIENCE S LIFECYCLE STAGE.

42 The content you send is dependent on where your audience is in the buyer s journey.

43 The content you send is dependent on where your audience is in the buyer s journey. Awareness

44 The content you send is dependent on where your audience is in the buyer s journey. Consideration Awareness

45 The content you send is dependent on where your audience is in the buyer s journey. Decision Consideration Awareness

46 3 CHOOSE YOUR SEGMENTATION CRITERIA.

47 More criteria = more targeted lists. More criteria = smaller list sizes.

48 It s vital to find a sweet spot between targeting the right audience and having a proper list size.

49 So how do I choose criteria?

50 ROLE Department Seniority Experience FLICKR _HADOCK_

51 LIFECYCLE STAGE Subscriber Lead Opportunity Customer Promoter / Evangelist FLICKR _HADOCK_

52 FLICKR USER _HADOCK_ FIRMOGRAPHIC Company size Company type Industry Department size

53 BEHAVIORAL Conversion events opens Page views FLICKR _HADOCK_

54 FLICKR USER IRON RODAR GEOGRAPHIC SEGMENTATION IP Area Time Zone Area Code Address

55 MARKETING INTELLIGENCE # of Twitter followers # of Facebook fans SEO search terms Website Pages Technology ROBERT S. DONOVAN

56 FLIICKR USER MOHAMMED ALNASER Some leads are never going to close. But they still love you!

57 LET THEM SPREAD THE LOVE. Evangelists Influencers Students FLICKR IRON RODART ROYCE VAIR ( STAR SHOOTER )

58 4 ADD LIST SUPPRESSIONS TO IMPROVE LIST QUALITY.

59 Your list decays at 25% a year. A list with 10,000 contacts will only have 5,625 viable contacts in 3 years.

60 ing purchased lists increases your chances of being marked as SPAM & decreases deliverability rates. FLIICKR USER HEGARTY_DAVID

61 Say goodbye to unengaged leads. Suppress them from your segmented lists. FLICKR USER REMON RIJPER

62 FLICKR USER REMON RIJPER Example: leads who haven t opened an in more than 1 year.

63 Suppress other lists that receive s in the same timeframe. You don t want to send them double s. FLICKR

64 LIST SEGMENTATION RESULTS Greater Customer Retention Greater Revenue Increased Sales Leads Better Deliverability Lower Opt-Out/Unsubscribe Rates 21% 24% 24% 24% 28% % of respondents Greater Relevance 34% Increased Open Rates 39% SOURCE: LYRIS, INC.

65 3 WHAT MAKES S EFFECTIVE.

66 What makes an perform well? 1 The right content + context 2 Aligning the content / structure with the 's goal

67 1 THE RIGHT CONTENT + CONTEXT

68 s should add value, not ask for it.

69 Send persona-aligned content based on The Buyer s Journey. Videos Blog posts Slideshares Free Tools Ebooks/Guides

70 Send persona-aligned content based on The Buyer s Journey. Webinars Case Studies FAQ Sheets Product Whitepapers Third-Party Reviews

71 Send persona-aligned content based on The Buyer s Journey. Free Trials ROI Reports Product Demos Consultations Estimates/Quotes

72 2 ALIGN WITH SPECIFIC GOAL

73 IDENTIFY A SPECIFIC GOAL: Generate new leads: enable sharing Follow up on offer download: kickback Collect audience feedback: surveys Increase program awareness: informative copy Nurture leads further down The Buyer s Journey: resources Facilitate sales process: CTA such as call us Educate customers about new features: overview

74 Cool. Do you have examples?

75 Come back next week! Same time, same place.

76 NEXT STEPS 1. To be successful at marketing you need to send the right content to the right person at the right time. 2. Segment your contacts database to increase engagement and deliverability. 3. Balance segmentation with feasible list size. 4. Optimize s based on the goal of your .

77 RESOURCES Anatomy of a Five Star Science of Marketing Little Tricks to Make Your s More Clickable

78 QUESTIONS?

79 THANK YOU.

SENDING THE RIGHT EMAIL TO THE RIGHT PERSON. Inbound Certification Class #8

SENDING THE RIGHT EMAIL TO THE RIGHT PERSON. Inbound Certification Class #8 SENDING THE RIGHT EMAIL TO THE RIGHT PERSON. Inbound Certification Class #8 #INBOUND AGENDA 1 Why email marketing is (still) important 2 How to send the right email to the right person 3 What makes an

More information

CONTENT + CONTEXT = INBOUND EMAIL MARKETING

CONTENT + CONTEXT = INBOUND EMAIL MARKETING CONTENT + CONTEXT = INBOUND EMAIL MARKETING We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the day

More information

CONTENT + CONTEXT = INBOUND EMAIL MARKETING

CONTENT + CONTEXT = INBOUND EMAIL MARKETING CONTENT + CONTEXT = INBOUND EMAIL MARKETING We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the day

More information

10 REPORTS YOUR BUSINESS NEEDS TO MEASURE SUCCESS

10 REPORTS YOUR BUSINESS NEEDS TO MEASURE SUCCESS 10 REPORTS YOUR BUSINESS NEEDS TO MEASURE SUCCESS We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the

More information

Inbound Marketing Methodology

Inbound Marketing Methodology White Paper Inbound Marketing Methodology The best way to turn strangers into customers and promoters of your business. The proven methodology for the digital age Since 2006 inbound marketing has been

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches

More information

WEBINARS ON WEBINARS: EDUCATION + ENTERTAINMENT

WEBINARS ON WEBINARS: EDUCATION + ENTERTAINMENT WEBINARS ON WEBINARS: EDUCATION + ENTERTAINMENT INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question

More information

How to Create Qualified Leads with Lead Nurturing #InboundLearning

How to Create Qualified Leads with Lead Nurturing #InboundLearning How to Create Qualified Leads with Lead Nurturing #InboundLearning We will be starting at 2:00pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane 2 Use

More information

How to Create Qualified Leads with Lead Nurturing #InboundLearning

How to Create Qualified Leads with Lead Nurturing #InboundLearning How to Create Qualified Leads with Lead Nurturing #InboundLearning We will be starting at 2:00pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane 2 Use

More information

THE BUYER'S JOURNEY: THE MARKETING FUNNEL EVOLVED

THE BUYER'S JOURNEY: THE MARKETING FUNNEL EVOLVED THE BUYER'S JOURNEY: THE MARKETING FUNNEL EVOLVED INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2

More information

$ $ HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS. A Guide to Using Facebook to Improve Lead Generation and Increase Sales.

$ $ HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS. A Guide to Using Facebook to Improve Lead Generation and Increase Sales. 1 HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS g$ $ $ A Guide to Using Facebook to Improve Lead Generation and Increase Sales A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook

More information

How to Create Qualified Leads with Lead Nurturing #InboundLearning

How to Create Qualified Leads with Lead Nurturing #InboundLearning How to Create Qualified Leads with Lead Nurturing #InboundLearning We will be starting at 2:00pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane 2 Use

More information

How to Plan Your Content with Purpose and Ease

How to Plan Your Content with Purpose and Ease A PRACTICAL GUIDE to BUILDING A KILLER CONTENT STRATEGY How to Plan Your Content with Purpose and Ease A publication of a practical guide to building a killer content strategy Sarah Goliger manages Paid

More information

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1

More information

Inbound Marketing 101

Inbound Marketing 101 Inbound Marketing 101 CONTENTS. 1 WHAT IS INBOUND MARKETING? 2 THE PHILOSOPHY: WHY INBOUND WORKS. 3 THE METHODOLOGY: HOW INBOUND WORKS. 4 THE TOOLS: A PLAYBOOK THAT WORKS. 5 ADDITIONAL RESOURCES. 1 What

More information

WEBINARS ON WEBINARS: EDUCATION + ENTERTAINMENT

WEBINARS ON WEBINARS: EDUCATION + ENTERTAINMENT WEBINARS ON WEBINARS: EDUCATION + ENTERTAINMENT INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

How to Engage Your Contacts Using Email Marketing

How to Engage Your Contacts Using Email Marketing How to Engage Your Contacts Using Email Marketing We will be starting at 2:00 pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane shown above 2 Use the

More information

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t

More information

Inbound Marketing Overview. January 26, 2015 BEC 382

Inbound Marketing Overview. January 26, 2015 BEC 382 Inbound Marketing Overview January 26, 2015 BEC 382 Past Week Presented Marketing Plan to Nonprofit Interviews for Fund Raising Campaign Pitched Robotics Firm Met with University admissions Met with two

More information

UGA Inbound Week 7. Social Media, CTAs, Landing Pages & Thank You Pages

UGA Inbound Week 7. Social Media, CTAs, Landing Pages & Thank You Pages UGA Inbound Week 7 Social Media, CTAs, Landing Pages & Thank You Pages UGA Inbound Week 7 1. SOCIAL MEDIA UGA Inbound Week 7 How is social media used in the attract phase of the Inbound Methodology? 1.

More information

WEBSITE DESIGN: WHAT YOU NEED TO KNOW BEFORE A REDESIGN

WEBSITE DESIGN: WHAT YOU NEED TO KNOW BEFORE A REDESIGN WEBSITE DESIGN: WHAT YOU NEED TO KNOW BEFORE A REDESIGN We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question

More information

INBOUND CERTIFICATION STUDY GUIDE

INBOUND CERTIFICATION STUDY GUIDE The following guide walks through key lessons from each of the eleven certification classes. Use this guide as you prepare for your Inbound Certification test. INBOUND FUNDAMENTALS - Traditional marketing:

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

HUBSPOT ENTERPRISE REPORTING: REPORTS CUSTOMERS LOVE

HUBSPOT ENTERPRISE REPORTING: REPORTS CUSTOMERS LOVE HUBSPOT ENTERPRISE REPORTING: REPORTS CUSTOMERS LOVE ADVANCED We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question

More information

2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN

2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN 2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN TABLE OF CONTENTS 3 4 7 8 9 BLOG SOCIAL NETWORKS ONLINE VIDEO PHOTO SHARING SITES PRESENTATION SHARING First Things First Before you get started on your social media

More information

IS YOUR WEBSITE LEAKING LEADS?

IS YOUR WEBSITE LEAKING LEADS? GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

THE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS. How To Grow Your Email List, Increase Engagement & Ensure Deliverability

THE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS. How To Grow Your Email List, Increase Engagement & Ensure Deliverability THE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS How To Grow Your Email List, Increase Engagement & Ensure Deliverability Table of Contents HOW TO GROW YOUR EMAIL LIST HOW TO INTEGRATE

More information

CONTENT MARKETING SPOTLIGHT REPORT. Sponsored by

CONTENT MARKETING SPOTLIGHT REPORT. Sponsored by CONTENT MARKETING SPOTLIGHT REPORT Sponsored by INTRODUCTION More B2B Marketing Reports B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and to educate, inform,

More information

AN INTRODUCTION TO LEAD GENERATION.

AN INTRODUCTION TO LEAD GENERATION. AN INTRODUCTION TO LEAD GENERATION. A beginner s guide to converting website visitors into inbound leads for your business. A publication of 2 CONTENTS. 04 05 Introduction Defining a Lead 09 Qualifying

More information

LANDING PAGES: THE HEART OF THE CONVERSION PROCESS

LANDING PAGES: THE HEART OF THE CONVERSION PROCESS LANDING PAGES: THE HEART OF THE CONVERSION PROCESS INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2

More information

Lifecycle Email Marketing

Lifecycle Email Marketing Lifecycle Email Marketing A Magento Webinar Presented by Digital Evolution Group 13 July 2011 About Digital Evolution Group About Digital Evolution Group Polling Questions How many of you currently use

More information

Five Steps to Inbound Marketing Bliss. Presented by

Five Steps to Inbound Marketing Bliss. Presented by Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop

More information

LEAD GENERATION TREND REPORT

LEAD GENERATION TREND REPORT table of CoNteNtS LEAD GENERATION TREND REPORT Introduction Key survey findings Lead Generation Priorities Lead Generation Challenges Lead Generation Effectiveness Effective Tactics Barriers to Success

More information

Table of Contents. Introduction 3. Why You Need a Customer Relationship Management (CRM) System 4. The Sales and Marketing Funnel 8

Table of Contents. Introduction 3. Why You Need a Customer Relationship Management (CRM) System 4. The Sales and Marketing Funnel 8 Table of Contents Introduction 3 Why You Need a Customer Relationship Management (CRM) System 4 Key benefits of CRM systems 4ting Sales Processes via Email 6 Why email? 6 Sales email cycles 7 The Sales

More information

WHY MONITOR CONVERSATIONS ON SOCIAL MEDIA?

WHY MONITOR CONVERSATIONS ON SOCIAL MEDIA? WHY MONITOR CONVERSATIONS ON SOCIAL MEDIA? FIRST, WHAT IS SOCIAL MONITORING, ANYWAY? What is Social Monitoring? Social monitoring is the practice of tracking conversations online from the people who matter

More information

AN INTRODUCTION TO PINTEREST FOR BUSINESS.

AN INTRODUCTION TO PINTEREST FOR BUSINESS. AN INTRODUCTION TO PINTEREST FOR BUSINESS. A setup and strategy guide for marketers. A publication of 2 CONTENTS. 04 10 Why Use Pinterest? How to Create a Pinterest Business Account 15 15 Pinterest for

More information

M. H. (Mac) McIntosh Anne Marie Corbett Marketing Programs Manager

M. H. (Mac) McIntosh Anne Marie Corbett Marketing Programs Manager M. H. (Mac) McIntosh Anne Marie Corbett President Marketing Programs Manager Mac McIntosh Inc. Globoforce mcintosh@sales-lead-experts.com annemarie.corbett@globoforce.com 1-401-294-7730 1-508-229-1542

More information

Taking your email marke/ng to the next level: segment, target and engage your audience. by Tamara Gielen, Plan to Engage

Taking your email marke/ng to the next level: segment, target and engage your audience. by Tamara Gielen, Plan to Engage Taking your email marke/ng to the next level: segment, target and engage your audience by Tamara Gielen, Plan to Engage About Tamara Gielen 10+ years of experience in email markebng & ecrm Author of Be

More information

Inbound Marketing The ultimate guide

Inbound Marketing The ultimate guide Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has

More information

How Can I Sculpt a Plan to Start Inbound Marketing

How Can I Sculpt a Plan to Start Inbound Marketing How Can I Sculpt a Plan to Start Inbound Marketing An Effective Marketing Method for Doing Business Online By Courtney McElroy, CEO Marketing Force 1 How Can I Sculpt a Plan to Start Inbound Marketing

More information

How to Coach Sales to Close Your Inbound Leads

How to Coach Sales to Close Your Inbound Leads How to Coach Sales to Close Your Inbound Leads We will be starting at 2:00 pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane shown above 2 Use the hashtag

More information

Inbound Marketing Driving Results

Inbound Marketing Driving Results Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......

More information

10 Steps To Getting Started With. Marketing Automation

10 Steps To Getting Started With. Marketing Automation So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.

More information

HOW SEO FITS INTO YOUR 2016 INBOUND MARKETING CAMPAIGNS

HOW SEO FITS INTO YOUR 2016 INBOUND MARKETING CAMPAIGNS HOW SEO FITS INTO YOUR 2016 INBOUND MARKETING CAMPAIGNS We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question

More information

INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot @searchbrat kflanagan@hubspot.com

INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot @searchbrat kflanagan@hubspot.com INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot @searchbrat kflanagan@hubspot.com Kieran Flanagan @searchbrat Highly motivated marketing geek high on data

More information

Hubspot Inbound Certification

Hubspot Inbound Certification 1 / 7 Hubspot Inbound Certification Introduction: Below is the study notes for the Hubspot Inbound Certification exam. Hubspot offers if for free and this certification is considered to be one of the most

More information

Professor: David Shepherd

Professor: David Shepherd CLASS 11 Taking Your Sales Process Inbound Professor: David Shepherd Inbound Certification Brought to you by HubSpot Academy 1 WHAT IS INBOUND SALES? TRADITIONAL INBOUND vs. TRADITIONAL INBOUND Cold

More information

How To DRIVE WEBSITE LEADS FOR YOUR CLIENTS

How To DRIVE WEBSITE LEADS FOR YOUR CLIENTS 1 How To DRIVE WEBSITE LEADS FOR YOUR CLIENTS ; A HubSpot Publication 2 WHO WROTE THIS EBOOK? Patrick Shea is the Marketing Manager for HubSpot s Value-Added Reseller Channel. Patrick has written and presented

More information

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND PROVING THE ROI FOR INBOUND MARKETING DELIGHT 1 INBOUND PROVING THE ROI FOR INBOUND MARKETING BIGSHOT Inbound is a full-service advertising agency located in Kansas City, Missouri. We can assist you in

More information

The Ultimate Guide to Mastering Email Marketing Automation & HubSpot Workflows

The Ultimate Guide to Mastering Email Marketing Automation & HubSpot Workflows T H E U L T I MA T E G U I D E T O E MA I L MA R K E T I N GA U T O MA T I O N &H U B S P O TWO R K F L O WS S T E P B Y S T E PI N S T R U C T I O N ST OT A K EY O U RL E A D N U R T U R I N GC A MP A

More information

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

Optimizing Email Marketing for Conversions

Optimizing Email Marketing for Conversions THE COMPLETE GUIDE TO Optimizing Email Marketing for Conversions 2014 with CASL Information Optimizing Email Marketing for Conversions 1 Introduction As a marketing channel, email isn t going anywhere.

More information

The Complete Guide to Optimizing Email Marketing for Conversions. How to Grow Your Email List, Increase Engagement & Ensure Deliverability

The Complete Guide to Optimizing Email Marketing for Conversions. How to Grow Your Email List, Increase Engagement & Ensure Deliverability The Complete Guide to Optimizing Email Marketing for Conversions 2 How to Grow Your Email List, Increase Engagement & Ensure Deliverability his is a HubSpot partner document that we modified. Contents

More information

Setting Up Email Marketing Automation

Setting Up Email Marketing Automation Setting Up Email Marketing Automation with MailChimp protocol 80, Inc. :: protocol80.com :: @protocol80 :: +protocol 80 1 If You Haven t Heard of Marketing Automation, You Probably Aren t Actively Marketing

More information

GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase

GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE How to make online lead generation work for your business Firstbase INTRODUCTION INTRODUCTION In today s digital world, online lead generation

More information

TAKE YOUR MARKETING MOBILE WITH HUBSPOT

TAKE YOUR MARKETING MOBILE WITH HUBSPOT TAKE YOUR MARKETING MOBILE WITH HUBSPOT We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 2 Use the hashtag #InboundLearning on Twitter Why are you interested

More information

Marketing Automation RFP and Planning Guide

Marketing Automation RFP and Planning Guide Marketing Automation RFP and Planning Guide A Publication of 2 An RFP should help your company identify the right partner to support your marketing goals for many years to come. Finding the right marketing

More information

HOW TO CHOOSE A DIGITAL MARKETING AGENCY

HOW TO CHOOSE A DIGITAL MARKETING AGENCY Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion

More information

Content, Connectivity & Convergence. A Shared Strategy For Your Nonprofit Organization

Content, Connectivity & Convergence. A Shared Strategy For Your Nonprofit Organization Content, Connectivity & Convergence A Shared Strategy For Your Nonprofit Organization No matter the size or budget of your organization, content is powerful enough to level the playing field. Ubiquitous

More information

Want more tips and tricks from ExactTarget? Visit www.exacttarget.com/resources for other helpful downloads.

Want more tips and tricks from ExactTarget? Visit www.exacttarget.com/resources for other helpful downloads. If you re like most marketers, you re looking for proven ways to get more of a return on your email marketing efforts. You know that email isn t the newest form of advertising communication, but it s still

More information

For Lead Generation. Rick Burnes. Twitter: @RickBurnes

For Lead Generation. Rick Burnes. Twitter: @RickBurnes Using Social Media For Lead Generation Rick Burnes Marketing Manager @HubSpot Twitter: @RickBurnes Agenda I. About HubSpot & Inbound Marketing II. Why yyou need social media III. How to build social media

More information

Lead Scoring for Success. A practical guide to achieving better results with lead scoring

Lead Scoring for Success. A practical guide to achieving better results with lead scoring Lead Scoring for Success A practical guide to achieving better results with lead scoring Lead Scoring The Growing Need for Lead Scoring The Growing Need for Lead Scoring A company s website is still one

More information

Leveraging Marketing Automation: Positioning Your Healthcare IT Brand as a Trusted Resource in Today's Complex and Crowded Market

Leveraging Marketing Automation: Positioning Your Healthcare IT Brand as a Trusted Resource in Today's Complex and Crowded Market Leveraging Marketing Automation: Positioning Your Healthcare IT Brand as a Trusted Resource in Today's Complex and Crowded Market Guy Mansueto VP of Marketing,Phytel About Guy Mansueto VP of Marketing

More information

VIDEO 1: WHY IS EMAIL MARKETING STILL IMPORTANT?

VIDEO 1: WHY IS EMAIL MARKETING STILL IMPORTANT? VIDEO 1: WHY IS EMAIL MARKETING STILL IMPORTANT? Hi! I m Isaac, with HubSpot Academy. I want to start our session by answering a very important question, Why is email marketing still important? With new

More information

Creating Effective Landing Page LeadFormix Best Practices

Creating Effective Landing Page LeadFormix Best Practices The rapid growth of the Internet has made today s buyers more informed than ever. In order to attract such informed buyers, and meet marketing goals, you need to strategically plan your marketing strategy.

More information

Centralized Content Marketing. A Valuable Tool for Higher Education Analytics and Online Activity

Centralized Content Marketing. A Valuable Tool for Higher Education Analytics and Online Activity Spectate Centralized Content Marketing A Valuable Tool for Higher Education Analytics and Online Activity 1720 Peachtree Street, Suite 405 Atlanta, GA 30309 678-904-6900 spectate.com @TeamSpectate facebook.com/spectatewebmarketing

More information

Proposal for Inbound Marketing Services for Sample Company XYZ

Proposal for Inbound Marketing Services for Sample Company XYZ Proposal for Inbound Marketing Services for Sample Company XYZ Prepared for: Sample Client Updated: November 12, 2014 Executive Summary Sample Company XYZ has seen tremendous success as a company, but

More information

Inbound Marketing ebook for Managed Service Providers

Inbound Marketing ebook for Managed Service Providers Inbound Marketing ebook for Managed Service Providers Guide to Leverage Inbound Marketing to Generate Leads and Grow Your Revenue! Published by: Inbound Marketing ebook for Managed Service Providers Author:

More information

GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS PART 2

GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS PART 2 THE GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 1 THE GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS PART 2 A Publication of THE GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 2 CALLS-TO-ACTION THAT

More information

AN INTRODUCTION TO LEAD GENERATION.

AN INTRODUCTION TO LEAD GENERATION. INTRODUCTORY AN INTRODUCTION TO LEAD GENERATION. A beginner s guide to converting website visitors into inbound leads for your business. A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if

More information

Improve Your Email Marketing Subject Lines

Improve Your Email Marketing Subject Lines Improve Your Email Marketing Subject Lines Subject lines are the gatekeepers of your email campaigns. Working for hours to nail an amazing email copy and in return getting no response is really something

More information

5 STEPS to INCREASE WEBSITE LEADS. An Introduction to Inbound Marketing. a product of the minds @

5 STEPS to INCREASE WEBSITE LEADS. An Introduction to Inbound Marketing. a product of the minds @ 5 STEPS to INCREASE WEBSITE LEADS An Introduction to Inbound Marketing a product of the minds @ Five Steps to Increase Website Leads Introduction Inbound Marketing isn t a fad - it s a proven strategy.

More information

ONLINE MARKETING FUNDAMENTALS

ONLINE MARKETING FUNDAMENTALS ONLINE MARKETING FUNDAMENTALS How to Get More Customers and Supporters Online By Shane Rasnak www.shanerasnak.com What We ll Be Covering Why most organizations get terrible results with online marketing

More information

How To be Found Online for your top Keyword Phrases.

How To be Found Online for your top Keyword Phrases. Buyers Provider Referrals Co- Marketing & Co-Selling Industry Expertise Alliances Strategies for Growth in 2012 ebook: Community Leaders Partners Influence Advocate How To be Found Online for your top

More information

INBOUND CERTIFICATION STUDY GUIDE

INBOUND CERTIFICATION STUDY GUIDE Your Exam Study Guide The following guide walks through key lessons from each of the twelve certification classes. Use this as a guide as you prepare for your Inbound Certification test. INBOUND FUNDAMENTALS

More information

Defining Social Media. 7 Golden Rules to Successful Social Media in Business

Defining Social Media. 7 Golden Rules to Successful Social Media in Business Defining Social Media Social media isn t just a handful of social networks, it s anywhere on the web where you can interact and share your thoughts with others, ie most of the internet. It s also not stand

More information

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,

More information

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.

More information

B2Best Practice. Landing Pages

B2Best Practice. Landing Pages B2Best Practice Landing Pages Fill out the information below to download ÒThe Guide to Landing PagesÓ white paper. Lead Capture First Nam e Last Name Email Company Phone Submit What are landing pages?

More information

Using SugarCRM for a Lead Generation and Inbound Marketing Hub

Using SugarCRM for a Lead Generation and Inbound Marketing Hub Using SugarCRM for a Lead Generation and Inbound Marketing Hub.4.19.12 Copyright 2012, echogravity, Inc. Webinar Series 1. Today: Using SugarCRM for a Lead Generation and Inbound Marketing Hub 2. MAY 3:

More information

Advanced Segmentation Strategies. Kristin Esteghlalian

Advanced Segmentation Strategies. Kristin Esteghlalian Advanced Segmentation Strategies Kristin Esteghlalian Relevance is the marketing Holy Grail The primary goal when creating a targeted, relevant marketing campaign should be to: Consolidate customer data

More information

Capture Leads With Effective Call To Action Buttons

Capture Leads With Effective Call To Action Buttons 1 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Capture Leads With Effective Call To Action Buttons EFFICIENT MARKETING www.bluefrogdm.com 2 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Who

More information

Paul Mosenson, Founder of NuSpark Marketing

Paul Mosenson, Founder of NuSpark Marketing Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,

More information

10 Minutes a Day. Rick Burnes. Twitter: @RickBurnes

10 Minutes a Day. Rick Burnes. Twitter: @RickBurnes Social Media Monitoring in 10 Minutes a Day Rick Burnes Marketing Manager @HubSpot Twitter: @RickBurnes What s HubSpot? Founded in July 2006; grew out of research at MIT Sells inbound marketing software

More information

#contentcamp. We will be starting in just a few minutes. Please select your choice of audio (telephone or computer) on your GotoWebinar console

#contentcamp. We will be starting in just a few minutes. Please select your choice of audio (telephone or computer) on your GotoWebinar console We will be starting in just a few minutes. Please select your choice of audio (telephone or computer) on your GotoWebinar console #contentcamp Use the Question Pane in the GoToWebinar Console to Ask Questions!

More information

#contentmkt13 OPTIMIZE YOUR LEAD NURTURING PROCESS: THE RIGHT CONTENT TO THE RIGHT AUDIENCE

#contentmkt13 OPTIMIZE YOUR LEAD NURTURING PROCESS: THE RIGHT CONTENT TO THE RIGHT AUDIENCE contentmkt13 OPTIMIZE YOUR LEAD NURTURING PROCESS: THE RIGHT CONTENT TO THE RIGHT AUDIENCE contentmkt13 PRESENTED BY: AMERICAN MARKETING ASSOCIATION Pawan Deshpande Founder and CEO, Curata Brian Kelly

More information

In This Seminar You Will Learn.

In This Seminar You Will Learn. In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To

More information

How to Create an Effective Inbound Marketing Campaign

How to Create an Effective Inbound Marketing Campaign How to Create an Effective Inbound Marketing Campaign TwinEngine is proud to partner with HubSpot, makers of all-in-one marketing software another tool to help our clients online marketing take off! Visit

More information

Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step...

Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... Contents Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... 27 Introduction Your goal is to generate leads that you can

More information

A KUNO CREATIVE EBOOK. How to Get Started with MARKETING AUTOMATION

A KUNO CREATIVE EBOOK. How to Get Started with MARKETING AUTOMATION A KUNO CREATIVE EBOOK How to Get Started with MARKETING AUTOMATION So you have a database of a few thousand contacts. Every month you send those contacts a nice email newsletter with little bits of information

More information

Content Marketing Integration Workbook

Content Marketing Integration Workbook Content Marketing Integration Workbook 730 Yale Avenue Swarthmore, PA 19081 www.raabassociatesinc.com info@raabassociatesinc.com Introduction Like the Molière character who is delighted to learn he has

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

GREATEST LEAD GENERATION

GREATEST LEAD GENERATION THE GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS THE 22 GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS 2 #1 Use the Element of Scarcity If you look at the principle of supply and demand, you ll notice

More information