UNIVERSITY OF WARSAW Faculty of Journalism and Political Science Department of Journalism

Size: px
Start display at page:

Download "UNIVERSITY OF WARSAW Faculty of Journalism and Political Science Department of Journalism"

Transcription

1 UNIVERSITY OF WARSAW Faculty of Journalism and Political Science Department of Journalism Monetization Strategies for Social Media Bachelor s Thesis Yevstakhiy Biletskyy Album: * Supervisor Prof. Dr hab. inż. Włodzimierz Gogołek Warsaw, June 2013

2 Oświadczenie kierującego pracą Oświadczam, że niniejsza praca została przygotowana pod moim kierunkiem i stwierdzam, że spełnia ona warunki do przedstawienia jej w postępowaniu o nadanie tytułu zawodowego. Data Podpis kierującego pracą Oświadczenie autora pracy Świadom odpowiedzialności prawnej oświadczam, że niniejsza praca dyplomowa została napisana przez mnie samodzielnie i nie zawiera treści uzyskanych w sposób niezgodny z obowiązującymi przepisami. Oświadczam również, że przedstawiona praca nie była wcześniej przedmiotem procedur związanych z uzyskaniem tytułu zawodowego w wyższej uczelni. Oświadczam ponadto, że niniejsza wersja pracy jest identyczna z załączoną wersją elektroniczną. Data Podpis autora pracy 2

3 ABSTRACT Growing popularity of Social Media tend to reflect commercial potential of online communities. This study focuses on the specific monetization strategies of two case channels Text and Video Blogs. The objective of the author is to present different commercialization approaches for entrepreneur and non-entrepreneur actors, elaborating coherent business framework for global and local market of Poland within selected Web 2.0. platforms. Considering innovative character of the thesis most of the empirical studies were conducted abroad (Germany, United States). Trying to assemble international trends with Polish market approach, at the end of each case chapter author presents opinions of polish experts. Thus, this study will not only analyze the most profitable monetization models, but also investigate applicability of strategies for the local market. Key Words: Social Media, Web 2.0. Monetization Models, Blogosphere, You Tube Title in Polish: Strategie Komercjalizacji Mediów Społecznościowych: Blogi Tekstowe i Wideo. 3

4 Table of contents Abstract...3 List of Contents Introduction Research Problem Motivation of Research Methodology Structure of the Tesis Theoretical Perspective on Social Media and its Monetization Introduction Concept of Web Defining Social Media Social Media Issues and Challenges Social Media Economy...14 The List of Definition Monetization of Text Blogs Introduction Defining a Weblog Defining the Blogosphere Who are the bloggers? Trends in Blogosphere Blogosphere as a new channel of mass communication Blogosphere as a commercial platform Blogosphere as an academic research platform Strategies for blogosphere Traffic Strategies Monetization Strategies Indirect methods Direct methods

5 3.7. Assessing effectiveness of the monetization process Expert opinion Conclusion.31 The List of Definitions Monetization of Video Blogs. The case of You Tube Introduction Defining the User Generated Content Monetization Model for UGC Monetization strategies of the UGC within You Tube You Tube. The Profile of platform Optimization Monetization Strategies for non-entrepreneur actors Strategies for entrepreneur actors Expert Opinion Conclusion.45 The List of Definitions Conclusion Assessing revenue Applicability of models to the local market..49 References...50 List of Figures List of Tables 53 5

6 1. Introduction Over the past few years the online market has changed out of all recognition. Proliferation of the new web services combined with technological improvements and growing popularity of the Internet gave a rise to a new phenomenon Social Media (SM). After the era of static and relative primitive User Interface within Web 1.0., websites adjust their appearance and services to the expectations of users within ever changing global web. Whereas in the first decades of the history of the Internet, users were just consumers of the online-based content, in the Social Media their roles have significantly changed. From consumption of the content to co-creating of the data. The Social Media create a new model of mass communication which is based on the structure many-to-many. Through this kind of sites people can easily build relationships more efficiently, interact and communicate with other users, create and distribute their content within Global Web. Thus, this trend could be considered as a establishment of a new online community with billions of users worldwide 1. This potential arouses interest of marketers, who recognize commercial perspective in the Social Media. In the era of global crisis of traditional advertisement Web 2.0. platforms offer a new dynamic and innovative approach to the B2C and B2B communication. Social Media sites offer a wide technological field, which can be adjust to each commercial campaign seperately, being optimized depending on the preferences of the client. In Social Networks marketers can combine traditional advertisement instruments such as Direct Banners Ads or Product Placement with indirect commercial programs e.g. Affiliate Campaigns or Bloggers engagement. On the other hand social element of the Social Networking contributes in building positive marketing environment around the brand. Social Media give an unusual opportunity not just to promote a business, but also to tell the story of the company, showing a human face of the commerce. The Social Media promote also democratization of the online environment. Social Networks are the best example of the equalization of internet users, where the marketer have the same 1 Catherine M. Ridings, David Gefen, Virtual Community Attraction: Why People hang out online, Journal of Computer-Mediated Communication (2006). 6

7 rights as an average user. Thus, Social Media should be also a great commercial opportunity for non-entrepreneur actors in terms of monetization of their content within SM platform. Social Media Start Up doesn t require a high outlay, which means that commercialization of the Social Media Content can be performed by every user Reserach Problem In this paper we will investigate the complex of monetization models for Social Media, examining different commercialization approaches for entrepreneur and non-entrepreneur actors. This study is focused on business models for Blogosphere. In terms of this paper we comprehend Bogosphere as a comprehensive conception of Text Blogging and Video Blogging. Thus, it is conducted on two case platforms Independent Blogs and Video Blogs within You Tube. The aim of this research is to analyze monetization process of Social Media channels, elaborating comprehend business models within the Social Media Network for business representatives and average users. First group uses Social Networks as an additional marketing instrument. Second group monetizes User Generated Content, trying to earn money on Social Networking. This paper formulates a new business framework for selective Web 2.0. platforms, trying to describe the most effective methods of the Participatory Economy. The study objectives can be summarized in three ones. First, we will give a wide theoretical description of the channel. Second, explain optimization and monetization methods for two types of actors. Third, we will compare effectiveness of models in terms of revenues. After detailed description of specific monetization models for Text and Video Blogs, considering empirical examples of commercial campaigns within Blogosphere and conducted interviews with leading Polish bloggers and representatives of Social Media Agencies we will explain, why Text blogging in comparation to Video Blogging has better market position in terms of monetization Motivation of research Among hundreds of social media channels, there has been only a few of them which are commonly used in commercial discourse. Leading position of Facebook and Twitter supersedes other Social Media Platforms. In this paper we will try to focus on the third most 7

8 important social media platform Blogosphere, trying to emphasize commercial potential of this channel, describing new solutions for entrepreneur and non-entrepreneur actors. After the research on the literature of subject, it is important to point out relative lack of academic articles on this topic in Poland. Positions such as Jest Blog by Andrzej Tucholski, Bloger by Tomasz Tomczyk Kominek or Hatalska s Report on Blogosphere in 2012 were written by professional active bloggers, presenting empirical guideline for freshmen in this business or statistical research on the local market. However, in this literature authors do not discuss the topic from the academic perspective. This paper is attempt to investigate this topic from scientific approach and could be an inspiration to start a research on this specific topic on the academic level in Poland Methodology This study is based on the pragmatic approach. The author uses mix of literature review and empirical studies (face-to-face interviews, expert opinions), examining topic from multiple perspectives in order to interpret the results Structure of the Thesis This paper consists of 5 chapters. In the first chapter we wil introduce research problem, focusing on the main objectives of this study. Second part investigates the study subject from theoretical perspective, conceptualising Web 2.0., including definitions of the Social Media and monetization in terms of the Participatory Economy. Third and fourth part will tell us about case studies on Text Blogs and Video Blogs. In the conclusion we will try to examine applicability of business models and their commercial effectivenes. Each part is completed by graphics, tables and list of definitions. 8

9 2. Theoretical Perspective on Social Media and Monetization 2.1. Introduction Trying to understand commercial potential of the Social Media and specific strategies of monetization, it is important to define this phenomenon and introduce different scientific concepts of Web 2.0. In this chapter we will try to present theoretical paradigms, elaborating definitions of Web 2.0. and Social Media. We will also try to understand specific model of mass communication promoted by the Social Media sites. Finally, we will investigate how SM are used by business actors in terms of commercial dialogue with potential clients Concept of Web 2.0. The term Web 2.0. first used by Tim O Reilly 2 was elaborated to describe transformative process within global Web. Observing ever changing online market it is important to point out, that even though discussed in this chapter term is pretty popular, there is no comprehensive legal definition. Some of the scholars define it as as a process of Web transformation, others as a part of of the Internet History 3. For the purposes of our paper we will adopt first definition elaborated by Tim O Reill: Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences 4. Paraphrasing the author Web 2.0. can be described as technological improvements within global Web. The term "2.0" comes from the software industry, where new versions of software programs are labeled with an incremental version number. Like 2 Tim O Reilly founder of O reilly Media and supporter of open source movements. In 2004 during O Reilly Media Conference he described new technological improvements within Internet as a Web 2.0., so-called new version of World Wide Web. 3 Jim Petrassi, Web 2.0. Potential Impact on Business, p. 1, CSC Global Business Solutions (2008). 4 Tim O Reilly, Web 2.0. Compact Definition, O Reilly Radar (2005), compact-definition.html [ ]. 9

10 software, the new generation of the Web includes new features and functionality that was not available in the past 5. Web 2.0 provides also a new model of user interaction within Internet. Web platforms become much more dynamic comparing to Web 1.0. sites. It promotes development of internet-based relationships between users and thereby establishing online communities Defining Social Media The term social media consists of two parts. Social refers to the instinctual need of human the need of connection with other members of the group. Media is here a tool, which makes this connection possible, easy and interactive. The difficulty in finding right and sufficiently complete scientific definition of SM is based on transparency and broad semantic field of this phenomenon. Trying to define Social Media we will use definitions provided by social scientists. Based on their unilateral definitions we will evaluate our own term of this phenomenon 6. Figure 1. Tag Cloud presenting main characteristics of Web 2.0 Source: [ ]. 5 Web 2.0., Techterms.com, [ ]. 6 Lon Safko, David K. Brake, The Social Media Bible: Tactics, Tools, and Strategies for Business Success, p. 3 (2009). 10

11 Social Media as a Communication Technology According to Safko s definition, SM can be considered as a set of tools and technologies, allowing people to connect with each other, building relationships more efficiently 7. Social Media as a Communication Model In accordace with a definition provided by Lehtimäki, SM are considered as an online environment. With the combination of community, Web 2.0. tools and User Generated Content it shapes a new way of mass communication model 8. Social Media as a Content In Brian Solis s terminology scientist focuses on the importance of User Generated Content, defining SM as a Democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism one-to-many to a many-to-many model, rooted in conversations between authors, people, and peers 9. Social Media as a Service Provider Katri Lietsala s definition describes Social Media as a service provider, supplying online platform, where users can communicate, interact and share their content for free 10. Social Media as a business Phenomenon of Social Media can be also understood as a developing part of the online business. As reported by Social Media Marketing Industry Report more and more marketers consider SM as a new tool of interactive marketing, which helps to build indirect commercial dialogue with clients. 88% of respondents use Social Media networks and 81% of them reported gaining business exposure as a result Op.cit. Lon Safko, p Lehtimäki s definition is quoted in Master Thesis of Xiaoyan Hu, Social Media Business Model Analysis - Case Tencent, Facebook, and Myspace, p.9, Aalto University School of Economics (2011). 9 Brian Solis, Defining Social Media: (2010), [ ]. 10 Katrin Lietsala&Esa Sirkkunen, Social Media. Introduction to the tools and processes of particiatory economy, University of Tampere (2008), 3.pdf?sequence=1 [ ]. 11 Zake Camusion, Social Media Networks as a Marketing Tool (2009), [ ]. 11

12 Definition of Social Meda Taking in consideration all of the scientific perspectives mentioned above, for the purposes of this paper we will try to elaborate our own definition of Social Media. The Social Media is an online network phenomenon. Web 2.0. platform, which shapes a new communication model, allowing people to communicate online (both: real-time and non- real time), build relationships more efficiently, create and share their content within Web 2.0. Social Media are also an effective marketing instrument, which is used by businesses in terms of establishing indirect commercial dialogue with their clients within social networks. Table 1. Categories of Social Media Category Focus Examples BLOGS & PODCASTS Informing of current Traditional blogs, vlogs, novelties podcasts, videocasts SOCIAL NETWORKS Content sharing Facebook, Myspace, LinkedIn COMMUNITIES Content sharing, discussion You Tube, Picasa, Wikipedia of mutual interest VIRTUAL WORLDS Substitute for the real world Second Life, World of Warcraft Source: Xiaoyan Hu, Social Media Business Model Analysis Case Tencent, Facebook and Myspace, Aalto University School of Economics (2011). 12

13 2.4. Social Media Issues and Challenges Popularity of the Social Media, the level of daily traffic and growing amount of users arouses issues especially in terms of identity, privacy and legality crimes 12. Identity Issues One of the main problems connected with the Social Media is an identity theft. Due to the relative freedom in creating accounts within Social Networks Internet users can steal someone s identity, Carring out objectionable acts in that name without others knowing about the true identity of the perpetrator 13. However, as Petteri Kangas points out The more time people spends in the virtual world and the more different the virtual identities are from real life, the greater the risk of damage to one s own mind 14. Privacy Issues Problem arouses also privacy issues. One of the most important commercial product of Social Networks is a personal information of its users. Since people would like to find friends, dates, or build any relationship with others on those sites, they willingly reveal their personal information to others who are assumed as potential friends 15. This kind of data Social Media websites analyze and process in terms of personal targeting, which is used by commercial institutions in their marketing campaigns. However, this information can be used in improper way by third parties, infringing personal rights of social networkers. Giving an example, Social Media considered as a perfect environment for government investigation and market research. As pointed out by Susan B. Barnes Internet software can be used as parasocietal mechanisms for the observation of online interactions. Online social networks allow for high levels of surveillance. Users may think that their Facebook or MySpace journal entries are private but they are actually public diaries Op.cit. Zake Camusion, p Ibidem. 14 Kangas, P., Toivonen, S. & Bäck, A., Ads by Google and Other Social Media Business Models, VTT Tiedotteita- Research Notes 2384 (2007). 15 Ibidem. 16 Susan B. Barnes, A Privacy Paradox: Social Networking in United States, Peer Reviewed Journal on The Internet (2006), [ ]. 13

14 Legality Issues There are also several problems with copyright and trademark issues connected with the usage of the Social Media within Web 2.0. platform. First, Social Media are commonly based on the User Generated Content and there are some legal limitations connected with sharing this kind of content in the Web. Second, culpability issue. For example, Internet users may plan to perform a crime on the Facebook. Considering huge loopholes in terms of the Internet law, it is hard to decide which party is liable for this act - service provider or user. Mobile Social Networking Trend One of the most important current challenges for Social Media websites and e-marketing is a growing popularity of smartphones, As pointed out by J.P. Morgan Facebook will have approximately 1.14 billion monthly active mobile users by 2014, of which 486 million will only access the network from their mobile device 17. Thus it shows us, that Social Media companies need a new strategy framework for expanding their business within mobile network. This involves adapting of the webiste s interface to standards of mobile devices. One of the most popular current trend is to create mobile apps, which allows users to have a real-time access to Social Networks from their smartphones (e.g. Twitter app, Facebook app etc.). However, there are also mobile-based social communities such as Instagram or Foursquare. The biggest advantage of them is a mobile functionality. According to statistics, in 2012 more than 46% of users accessed social media from mobile devices 18. This trend continues to grow Social Media Economy Considering the main issue of this paper, it is important to discuss business respective of Social Media. Even though Social Networking boom is a relative new trend of last years, in academic literature we can find a lot of scientific sources, which investigate commercial potential of the Web 2.0. The term, which defines Commodities that are produced, distributed, shared and consumed in social media is the Participatory Economy 19. Other scientists describe it as a Sharing 17 BizReport, Social Media Access via Mobile on the rise, [ ]. 18 Ibidem. 19 E. Melakoski, Himottaa, Mutta Pelottaa, Suomalaisen Sisältötuotantoala näkemyksiä (2007). 14

15 Economy, Peer-To-Peer Economy, Wikinomics or Networked Economy 20. In other words it refers to business models and strategies used by marketers to earn money on the Social Media. As highlighted in Hintikka s report, Participation economy is related to the new concepts that evolve in the fields of innovation, production, development, distribution, exchange, competition and consumption of material and immaterial commodities avaliable within Social Media 21. Figure 2. presents basic commercial models for online business (incl. SM). Figure 2. Business models for online services Advertising Business Models Informediary Merchandising AfBiliate Programs Community Subscription Utility Source: Michael Rappa, Business Models on the Web, [ ] 22. Graph.: Own Development. 20 Op.cit. Lehtimäki, p Op.cit. Brian Solis, p Advertising Traditional Advertisement within online Media. Informediary Data Mining Strategy, which is based on the personal targeting. Merchandising E-commerce programs within Social Media. Affiliate Programs Cost Per Action type. Community Refers to the potential of crowdsourcing. The power of the online open-source community relies on the voluntary work performed by internet enthusiasts (f.e. on going process of updating Linux Operational Program). Subscription Each usage of the online-based content is charged. Utility Fees are based on actual usage of service, so-called Pay-As-You-Go. 15

16 The list of definitions Web 1.0. an early period of conceptual evolution of World Wide Web. Internet Users act as consumers of the Internet-based data, not contributing to the content of website. Web 2.0. technological improvements within global Web after 2001, allowing Internet Users co-creat content of websites. The term was defined by Tim O Reilly. Social Media (SM) - an online network phenomenon. Web 2.0. platform, which shapes a new communication model, allowing people to communicate online (both: real-time and non- real time), build relationships more efficiently, create and share their content within Web 2.0. Social Media is also an effective marketing instrument, which is used by businesses in terms of establishing indirect commercial dialogue with their clients within social networks. Participatory Economy economic paradigms, models and strategies used by marketers to earn money on the Social Media. 16

17 3. Monetization of Text Blogs 3.1. Introduction By the end of 2011 there were more than 181 million blogs online 23. The amount of them is rapidly increasing. Growing potential of the blogosphere as a new platform of the mass communication has also an important impact on the online business 24. Whereas in the past blogs were considered as an only free time activity mainly for hobbyists - nowadays more and more marketers notice potential of the blogosphere as a new channel of commercial communication with clients. What is a weblog? How succesfully gain traffic and monetize it? In this chapter we will try to answer these questions. Focusing on development of the blogosphere, we will discover the blogger s profile, topics they discuss and strategies they use to earn money. This chapter presents entire path of the monetization strategy for entrepreneur and non-entrepreneur actors, providing comprehensive examples of methods and analysis of the incomes Defining a Weblog A weblog (world wide web + log, diary) can be defined as a periodically updated site, presented in reverse chronological order with hyperlinks to other internet sources 25. By the usage of medium blogs are distinguished into a Textblog, Photoblog, Videoblog, Audioblog, Microblog (e.g. Twitter, Tumblr) or Link Collection (without original content). By the content blogs can be classified into a personal journal, news blog, watchblog (e.g. opinion blog), warblog (e.g. citizen journalist), eventblog and hobbyblog Defining a Blogosphere Since 1999 the number of blogs has grown at an astronomical rate. Whereas in 1999 global blogosphere had only 15 blogs, within one year this number increased to the one thousand 27. Three years later in 2003 from 2,4 mln to 2,9 mln blogs 28. By the end of 2011 more than 23 Number of Blogs Up From 35 Million in 2006 to 181 Million By The End of 2011, [ ]. 24 State of the Blogosphere 2011, Technorati, introduction/ [ ]. 25 Daniel W. Drezner, Henry Farrell, The Power and Politics of Blogs, American Political Science Association, University of Chicago, George Washington University, July 2004, p Anja Ebersbasch, Markus Glaser, Richard Heigl (red.), Social Web, Teil 2. Völlig überarbeitete Auflag, Konstanz 2008, p Rebecca Mead, Digital Culture: You ve got a blog, The New Yorker, November 2000, p Phil Wolff, Blogcount, [ ]. 17

18 181 million blogs online 29. And this amount continues increasingly growing. The main reason why blogosphere proliferates so fast is the low barrier to entry. Whereas in the 90. the most common issue was finding appropriate and user-friendly software, nowadays any individuals with the access to the Internet can create its own blog (e.g. on the Wordpress or Blogger.com) less than in ten minutes. The average age of hobbyist bloggers not suprisingly is usually lower than general age ranks of the internet user (20+) 30. Trying to define the term blogosphere, Daniel W. Drazner notes Blogosphere is a network phenomena that rely on hyperlinks and include lengthy commentaries. All blogs by definition link to other sources of information, including - most pertiently - other blogs. The universe of blogs is conventionally referred as a blogosphere 31. Significant here is an important role of links in the blogosphere. Due to the nature of the hypertext - the most reliable way to get a traffic (i.e. popularity, readership) is to cooperate with other bloggers, adding links to their pages and creating ipso facto the coherent and interconnected network of blogs Who are the bloggers? Methodology and Classification For the purpose of our paper, following sociological methodology proposed by Technorati s survey 2011, we will provide distinction of blogs into following categories: 33 Hobbyist More than 60% respondents of the survey 34. Hobbyist bloggers consider blogging as a free time activity and do not report any income. On their blogs they usually express their personal musings, spending less than 3 hours blogging daily. The main goal of writing a blog for this specific group is a personal satisfaction, hobby. 29 Op.cit. Dazeinfo.com, p Op.cit. State of the Blogosphere, p Op.cit. Daniel W. Drezner, p Rebecca Blood, The Weblog Handbook, Cambridge 2002, p Ibidem. State of the Blogosphere. 34 Ibidem. 18

19 Professional Part- and Full- Timers Represented by 18% of total group 35. Independent professionals, mostly freelancers. They use blogging as a part time job (supplementation of incomes), rarely as a full-time job. Most of them do not consider blogging as the primary source of income. The most common topics discussed on their blogs are personal musings and technology. Corporate These bloggers represent 8% of respondents 36. Blogging for them is one of the duties of their full-time job (f.e. social media manager, PR manager, journalist) or they are hired as a full time bloggers. They primarily write about technology or business. Sometimes the blog is also used as a platform of corporate communication within a big international companies. This kind of blogs help to strength identification of employees with their company. It s values and philosophy. Entrepreneurs Entrepreneur bloggers make up 13% of the blogosphere. They usually blogging for company organization they own. 84% of them discussed topics related to the industry they work in. 46% of which writing about business and 40% about thechnology. The main goal of their blogging is sharing an expertise (76%), gaining professional recognition (70%) and attracting new clients for their business Trends in Blogosphere Blogosphere as a new channel of mass communication As reported by Technorati, more and more people use blogosphere as a major channel of mass communication. The japanese earthquake and tsunami (2011) generated the greatest amount of pageviews in the blogosphere since past years. Over 38% of respondents get news about the catastrophe in Japan from the blogs 38. Some sources describe blogging as a new journalism. First, bloggers are more spontaneous than traditional media and have more freedom to express their personal opinion. Moreover response time of the blogosphere is much faster than it occurs in traditional media. Through the viral effect the information 35 Op.cit. State of the Blogosphere, p Ibidem. 37 Ibidem. 38 Ibidem. 19

20 spreading very fast within different Social Media channels, reaching millions of users worldwide within minutes Blogosphere as a commercial platform With the development of the Internet big changes in media industry are being observed. Since 2009 budget of commercial campaigns in the Internet has increased, exceeding advertisement costs for traditional media 40. This trend continues to grow. There are several aspects which explain this tendency. As reported by the blog for online marketing Flint Studio, online campaigns are much more affordable (low costs=big effect) 41. Furthermore, the interest of advertisement industry causes also demographic targeting, brand engagement and relatively easy brand building opportunities avaliable online. With a support of advertisers in the near future blogosphere could be the most effective commercial platform 42. As noticed one of the marketer during Technorati s survey: We see blogger outreach as the opportunity to leverage influencers and connect with a new audience. We recognize that there are conversations happening in the blogosphere that are applicable to the brands we represent and we believe it's valuable for our brands to join the discussion 43. Trying to understand business potential of the blogosphere, marketers pointed out several aspects. First, blogs encouraging and enabling sharing of promoted content across social media platforms. Most of the bloggers have a patent of trust among peers. Being promoted on the blog it s also opening up for a new target group. In this case the main goal of colaboration is creation an online-based discussion around the promoted brand. We have worked with several brands where it made sense given the target, such as certain types of women (either health-conscious women for a January promotion, or moms dealing with changes for the back-to-school routine) to reach out to them in places where they were already seeking this type of information. We found they were visiting blogs to get advice and 39 The Speed of Social Media, [ ]. 40 IAB Reports Full-Year Internet Ad Revenues for 2010 Increase 15% to $26 Billion, a New Record, [ ]. 41 Flintstudio, In the boxing ring: Traditional media VS Online Media, [ ]. 42 Business Week Online, What Tumblr Can Tell Us About the Future of Media, [ ]. 43 Op.cit. State of the Blogosphere, p

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom. BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing

More information

Putting SEO and Marketing PR to Work for Your Business

Putting SEO and Marketing PR to Work for Your Business Marketing PR is now best practice in the HR/benefits marketplace. Marketing PR is the integration of traditional PR and marketing tactics that combine social media and other Internet-based activities all

More information

Local view modeling for ETA in BitTorrent

Local view modeling for ETA in BitTorrent University of Warsaw Faculty of Mathematics, Computer Science and Mechanics VU University Amsterdam Faculty of Sciences Joint Master of Science Programme Piotr Powałowski Student no. 209403 (UW), 1735543

More information

1. Layout and Navigation

1. Layout and Navigation Success online whether measured in visits, ad revenue or ecommerce transactions requires compelling content and intuitive design. It all starts with the fundamentals: the key building blocks to create

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

Social Media & Events Report 2011: How Is The Event Industry Using Social Networks?

Social Media & Events Report 2011: How Is The Event Industry Using Social Networks? Social Media & Events Report 2011: How Is The Event Industry Using Social Networks? amiando.com - July 2011 Table of Contents Executive Summary... 2 Analysis... 3 What we have asked... 3 How important

More information

Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing

Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing $ Guaranteed Not to Suck Issue 02 02 How Not to Suck at Social Media Marketing How Not to Suck at Social Media Marketing 5 6 8 10 13 14 16 19 21 How to Make the Most of YouTube Facebook Marketing Tips

More information

II. Executive Summary

II. Executive Summary Contents I. Introduction... 3 II. Executive Summary... 4-5 III. Brand Digital Messaging: Going Social... 6-11 IV. Consumer Behavior... 12-18 V. Creating Influence... 19-24 VI. Influencers & Revenue...

More information

Social Media Glossary of Terms

Social Media Glossary of Terms Social Media Glossary of Terms A Adsense: Google's pay-per-click, context-relevant program available to blog and web publishers as a way to create revenue. Adwords: advertiser program that populates the

More information

Resource 2.19 An Introduction to Social Media for Business Types of social media

Resource 2.19 An Introduction to Social Media for Business Types of social media Page 1 of 5 An Introduction to Social Media for Business Social media is the general term used to describe the growing number of websites and networks whose users can submit and share content, communicate,

More information

Online Marketing Channels

Online Marketing Channels Connect with us. Online Marketing Channels FLOW20.C0M Contact us Streatham Business Center1 Empire Mews, London, SW16 6AG 0208 1500 294 create@flow20.com Getting started The world of online marketing includes

More information

Social Selling: Building Relationships in a Social Media World

Social Selling: Building Relationships in a Social Media World Social Selling: Building Relationships in a Social Media World RLI Design Professionals Design Professionals Learning Event DPLE 161 November 18, 2015 RLI Design Professionals is a Registered Provider

More information

Get Your Customers Buzzing through Internet Marketing

Get Your Customers Buzzing through Internet Marketing Get Your Customers Buzzing through Internet Marketing Massachusetts Small Business Development Center Network Southeast Regional Office Copyright 2008 - Massachusetts Small Business Development Center

More information

Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com

Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com Field Guide to the Social Email (R )Evolution Easy Strategies for using Content (Ctrl) in your Email ing Today www.contentctrl.com Welcome To The Party You ve added a social sharing button to your email

More information

Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction

Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction There has been a dramatic increase in the number of people who are becoming self-reliant travelers; using online communities,

More information

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct

More information

Level 3 Diploma in Social Media for Business - 7513

Level 3 Diploma in Social Media for Business - 7513 Objectives By the end of this - City and Guilds flagship professional social media qualification - you will have a professional level, practical and theoretical knowledge of the use of social media for

More information

SOCIAL MEDIA OPTIMIZATION

SOCIAL MEDIA OPTIMIZATION SOCIAL MEDIA OPTIMIZATION Proxy1Media is a Full-Service Internet Marketing, Web Site Design, Interactive Media & Search-Engine Marketing Company in Boca Raton, Florida. We specialize in On-Line Advertising

More information

FACEBOOK FOR NONPROFITS

FACEBOOK FOR NONPROFITS SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them

More information

Title/Description/Keywords & Various Other Meta Tags Development

Title/Description/Keywords & Various Other Meta Tags Development Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,

More information

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0 = Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major

More information

A REAL PASSION FOR MARKETING

A REAL PASSION FOR MARKETING A REAL PASSION FOR MARKETING Accelerating YOUR Clients Business Growth Through Online Marketing CONTACT ww w.luv4marketing.com info@ luv4marketing.com UK - +44 (0) 1949 833014 US - +1 (702) 439 0025 INDEX

More information

Inbound Digital Marketing Proposal Webfactories

Inbound Digital Marketing Proposal Webfactories Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample

More information

What You Need to Know Before Distributing Your Infographic

What You Need to Know Before Distributing Your Infographic What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific

More information

WSI White Paper. Prepared by: Baltej Gill Social Media Strategist, WSI

WSI White Paper. Prepared by: Baltej Gill Social Media Strategist, WSI Understanding the Buzz Around Social Media WSI White Paper Prepared by: Baltej Gill Social Media Strategist, WSI Introduction You might have heard that social media can help build your brand, promote your

More information

I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S. Social Media Use in the Industrial Sector

I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S. Social Media Use in the Industrial Sector I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S Social Media Use in the Industrial Sector Contents Executive Summary...3 An Introduction to Social

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

#umea2014 Digital Strategy

#umea2014 Digital Strategy #umea2014 Digital Strategy Digital Personality Tone of Umeå 2014 Personality The communication should feel alive, inspiring, playful and current. Social media is one of the forces helping the culture to

More information

Get known Get customers

Get known Get customers EnergyPages Get known Get customers Easy I Cheap I Effective B2B Content Marketing solution for start-ups and SMEs in energy efficiency market Content Summary[1pg]... 1 1. The idea behind EnergyPages...

More information

Online Marketing & Social Media for Best of British Parks

Online Marketing & Social Media for Best of British Parks Online Marketing & Social Media for Best of British Parks David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars We would like to encourage our 51 members to get involved, or more involved

More information

The Many Types Of Marketing

The Many Types Of Marketing The Many Types Of Marketing Lots of people are talking about all the new forms of marketing a company can pursue. It s true, certain traditional marketing has been around for a long time and is still used

More information

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [2014-2016] By Lathish Difference between Offline Marketing

More information

JK WEBCOM TECHNOLOGIES

JK WEBCOM TECHNOLOGIES Who We Are? JK Webcom Technologies has been providing unending services to the audience at large since August 2004. Located in Rajouri Garden in New Delhi, we operate and serve individuals and businesses

More information

the social media ecosystem

the social media ecosystem the social media ecosystem contents the social media ecosystem the fundamentals the social media inferno reach and influence the new breed of e-consumers rules of engagement levels of engagement our approach

More information

Page One Promotions Digital Marketing Pricing

Page One Promotions Digital Marketing Pricing Page One Promotions Digital Marketing Pricing Below is a table outlining general starting-at pricing for digital marketing services offered by PAGE ONE PROMOTIONS. Following the pricing table are in depth

More information

Get on the Fast Track with RSS-Driven Automation.

Get on the Fast Track with RSS-Driven Automation. Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately

More information

Online Marketing Services at Surgeworks

Online Marketing Services at Surgeworks Online Marketing Services at Surgeworks Surgeworks 2040 E Murray-Holladay Rd, Ste 115, Salt Lake City, UT 84117 T 801-272-9800 F 801-272-9810 www.surgeworks.com Table of Contents Why do you need us? 1

More information

HOW SOCIAL MEDIA IMPACTS SEO? a publication by

HOW SOCIAL MEDIA IMPACTS SEO? a publication by HOW SOCIAL MEDIA IMPACTS SEO? a publication by Authors Written by Sarah Bundy, Founder & CEO of All Inclusive Marketing, is an award winning leader in the performance marketing space. Sarah drives the

More information

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,

More information

Adobe Digital Publishing Suite, Analytics Service

Adobe Digital Publishing Suite, Analytics Service Adobe Digital Publishing Suite, Analytics Service Analyze and optimize content for greater business impact Table of contents 1: Business benefits 2: Key features 2: Standard baseline analytics reporting

More information

DIGITAL MARKETING TRAINING

DIGITAL MARKETING TRAINING DIGITAL MARKETING TRAINING Digital Marketing Basics Keywords Research and Analysis Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest

More information

Advance Diploma in Digital. Marketing. Full Time Part Time Online.

Advance Diploma in Digital. Marketing. Full Time Part Time Online. Advance Diploma in Digital Marketing Full Time Part Time Online www.zodrox.com Become a Digital Marketing Expert and Reach New Highs INDIA S MOST PROMINENT DIGITAL MARKETING & SKILL DEVELOPMENT INSTITUTE

More information

Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends

Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends OVERVIEW: THE STATE OF CONTENT MARKETING IN THE UK Hello Marketers! Welcome to Content Marketing in the UK: 2013 Benchmarks, Budgets, and

More information

This term is also frequently used to describe the return of a piece of e-mail due to an error in the addressing or distribution process.

This term is also frequently used to describe the return of a piece of e-mail due to an error in the addressing or distribution process. Affiliate In general any external 3 rd party with whom an organisation has a mutually beneficial sales or marketing relationship, e.g. a contract sales person or other business partner. On the Internet,

More information

Social Media Marketing for Small Business Demystified

Social Media Marketing for Small Business Demystified Social Media Marketing for Small Business Demystified General Overview, Strategies and Tools for Small Business Marketing on Social Media [Learn How to Effectively Use the Social Media for Making Connections

More information

The Right Marketing Mix

The Right Marketing Mix a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing

More information

Introduction to Social Networking. Tim Trampedach, RockYou!

Introduction to Social Networking. Tim Trampedach, RockYou! Introduction to Social Networking Tim Trampedach, RockYou! Agenda Introduction & terminology Market overview Applications The business of social networking Where do I fit in? Future direction Q&A 2 Introduction

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

Increasing Traffic to Your Website Through Search Engine Optimization (SEO) Techniques

Increasing Traffic to Your Website Through Search Engine Optimization (SEO) Techniques Increasing Traffic to Your Website Through Search Engine Optimization (SEO) Techniques Small businesses that want to learn how to attract more customers to their website through marketing strategies such

More information

The Practice of Social Research in the Digital Age:

The Practice of Social Research in the Digital Age: Doctoral Training Centre: Practice of Social Research The Practice of Social Research in the Digital Age: Technologies of Social Research and Sources of Secondary Data Analysis Dr. Eric Jensen e.jensen@warwick.ac.uk

More information

10 Actionable SEO Tips for Small Businesses

10 Actionable SEO Tips for Small Businesses 10 Actionable SEO Tips for Small Businesses 1 2 10 Actionable SEO Tips for Small Businesses Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog, and pass this ebook around.

More information

Digital Marketing Capabilities

Digital Marketing Capabilities Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning

More information

Why Display Advertising and why now?

Why Display Advertising and why now? If you re like many marketers, you may think that display advertising means banner ads and buying impressions. While that s true in many cases, it doesn t paint a complete picture of display advertising,

More information

Monetizing Mobile Applications How to maximize investment, move up the value chain and expand into new markets

Monetizing Mobile Applications How to maximize investment, move up the value chain and expand into new markets Monetizing Mobile Applications How to maximize investment, move up the value chain and expand into new markets Strategic White Paper Network providers are well aware of the challenges presented by today

More information

A Beginner s Guide to Building a Web Presence: 6 Steps for Getting Your Small Business Online and In Front of Customers

A Beginner s Guide to Building a Web Presence: 6 Steps for Getting Your Small Business Online and In Front of Customers A Beginner s Guide to Building a Web Presence: 6 Steps for Getting Your Small Business Online and In Front of Customers Table of Contents Introduction Is This ebook for You? 3 Step 1 Naming the Baby: Choosing

More information

Masters dissertation services how many words >>>CLICK HERE<<<

Masters dissertation services how many words >>>CLICK HERE<<< Masters dissertation services how many words. Opening an ebay business account means you are planning to sell things or offer services. Online stores provide many opportunities for the people they can

More information

Essential New Media Terms

Essential New Media Terms Affiliate Marketing: A popular marketing technique that partners merchant with website in which the merchant compensates the website based on performance (e.g. referrals). Aggregator: Also referred to

More information

LEAD GENERATION TREND REPORT

LEAD GENERATION TREND REPORT table of CoNteNtS LEAD GENERATION TREND REPORT Introduction Key survey findings Lead Generation Priorities Lead Generation Challenges Lead Generation Effectiveness Effective Tactics Barriers to Success

More information

10 ways Professional Service companies can increase their profits through marketing

10 ways Professional Service companies can increase their profits through marketing 10 ways Professional Service companies can increase their profits through marketing A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Introduction Traditionally

More information

How Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community

How Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types

More information

Organic Authority Advertising

Organic Authority Advertising 2010 Organic Authority Advertising Laura L. Klein Publisher - OrganicAuthority.com Chief Creative Officer - Laura Klein's Green Cleaning Follow me on Twitter: http://l00kat.us/twitter/ Facebook me at:

More information

THE EFFECTIVENESS OF USING SOCIAL NETWORKING TECHNOLOGY FOR MARKETING IN SOUTH AFRICA

THE EFFECTIVENESS OF USING SOCIAL NETWORKING TECHNOLOGY FOR MARKETING IN SOUTH AFRICA THE EFFECTIVENESS OF USING SOCIAL NETWORKING TECHNOLOGY FOR MARKETING IN SOUTH AFRICA Shaheen Khan Anis Mahomed Karodia Abstract The purpose of this article is to investigate and understand the effectiveness

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods

More information

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the

More information

How Social CRM is changing the sales landscape

How Social CRM is changing the sales landscape Guide to CRM 2.0 How Social CRM is changing the sales landscape Sabine Kirchem Dusan Saric ec4u expert consulting ag Contents 1 Introduction... 3 2 What is Web 2.0?... 3 3 About Sales 2.0 and CRM 2.0...

More information

CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing

CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing BY SYLVIA S. MONTGOMERY Over 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that

More information

Traditional Press Release Out Online News Releases are IN. Traditional Press Release Out Online News Releases are IN

Traditional Press Release Out Online News Releases are IN. Traditional Press Release Out Online News Releases are IN Traditional Press Release Out Online News Releases are IN Traditional Press Release Out Online News Releases are IN Traditional Press Release Out Online News Releases are IN 1 Traditional Press Release

More information

Marketing Guide for Authors

Marketing Guide for Authors Marketing Guide for Authors About Marketing at Wolters Kluwer Wolters Kluwer has a reputation for delivering authoritative content that delivers vital insights and guidance from subject matter experts.

More information

Media. Are You Involved?

Media. Are You Involved? Social Media Are You Involved? Social Media Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures,

More information

THANK YOU. Mia Araminta,

THANK YOU. Mia Araminta, THANK YOU Mia Araminta, Thank you for reading this proposal. I have reviewed the goals of this project and would like to submit this proposal for you to review. Please let me know if you have any questions

More information

The Mobile Marketer s Complete Guide to User Acquisition

The Mobile Marketer s Complete Guide to User Acquisition The Mobile Marketer s Complete Guide to User Acquisition Appia Footer 320 Blackwell Street Durham, NC 27701 1.866.254.2483 user acquisition overview and best practices 2 Introduction User acquisition is

More information

Get in Touch 9999491895. Session - 1. Digital Marketing - Introduction & Overview

Get in Touch 9999491895. Session - 1. Digital Marketing - Introduction & Overview Digital Marketing - Introduction & Overview Session - 1 Module - 1 Website Creation How To Book A Domain, Deciding On Hosting, How To Install A CMS ( Word press ) How To Decide Ona Perfect Theme For Your

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

Xplore.net Seminar Notes: Facebook

Xplore.net Seminar Notes: Facebook Why do I need to know about Facebook? Traditional push marketing mediums (such as TV, print, radio, static websites, etc) are drowning in the wake of pull marketing platforms (such as forums, blogs, social

More information

How Local Businesses Can Use Mobile Applications to Attract and Retain More Customers

How Local Businesses Can Use Mobile Applications to Attract and Retain More Customers How Local Businesses Can Use Mobile Applications to Attract and Retain More Customers Contents 1. Why not going mobile is unthinkable, for any business 2. How mobile apps can attract more customers 3.

More information

WHITE PAPER. Virtual Impact. The Internet s Effect on How Candidates Look for Jobs and How Companies Look for Candidates. www.princetonone.

WHITE PAPER. Virtual Impact. The Internet s Effect on How Candidates Look for Jobs and How Companies Look for Candidates. www.princetonone. WHITE PAPER Virtual Impact The Internet s Effect on How Candidates Look for Jobs and How Companies Look for Candidates O ver the last 20 years, the way people search and apply for jobs has changed drastically.

More information

Bloggers and webcomic artists: Careers in online creativity

Bloggers and webcomic artists: Careers in online creativity Bloggers and webcomic artists: Careers in online creativity The expansion of the Internet has created many new opportunities for people to share their talents. Many people share just for fun but some do

More information

Socialize Your Practice to Success: American Academy of Audiology Practice Management Resources. Learner objectives. Recorded November 14, 2012

Socialize Your Practice to Success: American Academy of Audiology Practice Management Resources. Learner objectives. Recorded November 14, 2012 Socialize Your Practice to Success: The Next Step November 13, 2012 Kayce A. Bramble, AuD HearUSA American Academy of Audiology Practice Management Resources www.audiology.org/practice/resources/pages/default.aspx

More information

Web based Marketing for Information Products

Web based Marketing for Information Products Web based Marketing for Information Products Adele Berenstein Aug 14, 2009 Copyright 2009 by Adele Berenstein 1 Who Am I Experienced Customer Satisfaction Executive with over 40 years experience in sales,

More information

Introduction to Social Media

Introduction to Social Media Introduction to Social Media Today s Discussion Overview of Web 2.0 and social media tools How EPA and other agencies are using these tools Agency and governmentwide policies governing use of tools Case

More information

Introduction to Online Business By Dr.Liew Voon Kiong

Introduction to Online Business By Dr.Liew Voon Kiong Introduction to Online Business By Dr.Liew Voon Kiong Overview What is Online Business? Why should firms extend their businesses online? What to sell online? How to conduct online marketing? Overview You

More information

Chapter Eleven. Breakthrough in the Digital Advertising. 2. Understand the opportunities and challenges related to Digital Advertising.

Chapter Eleven. Breakthrough in the Digital Advertising. 2. Understand the opportunities and challenges related to Digital Advertising. Chapter Eleven Breakthrough in the Digital Advertising Learning Objectives: 1. Develop an overview of Digital Advertising. 2. Understand the opportunities and challenges related to Digital Advertising.

More information

The CBD Guide to Search Optimization. market what s meaningful

The CBD Guide to Search Optimization. market what s meaningful market what s meaningful The CBD Guide to Search Optimization Mike Donofrio, VP, Digital Strategy and Design Richard Inman, Research Assistant What You ll Learn The main factors used by search engines

More information

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013 WHITE PAPER Presented by Partnership Group Sponsorship Specialists SPONSORSHIP AND SOCIAL / DIGITAL MEDIA HOW THESE NEW MEDIUMS CAN MAXIMIZE

More information

Oglethorpe University. CRS410 Internship in Communications. Debra Bryant, Web Content Intern. December 10, 2012

Oglethorpe University. CRS410 Internship in Communications. Debra Bryant, Web Content Intern. December 10, 2012 Website Development and Design: Real World Experience Debra Oglethorpe University CRS410 Internship in Communications Debra, Web Content Intern December 10, 2012 Experience Website Development and Design:

More information

Groupon s Business Model: Social and Local

Groupon s Business Model: Social and Local Electronic Commerce and Social E-Commerce Groupon s Business Model: Social and Local Problem: Competing with other business models utilizing social and local commerce in group couponing Solution? Scale:

More information

Search Engine Optimization

Search Engine Optimization Search Engine Optimization Search An Introductory Guide How to improve the effectiveness of your web site through better search engine results. As you ve probably learned, having a Web site is almost a

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

SEO. People turn to search engines for questions. When they arrive at your website they are expecting immediate answers

SEO. People turn to search engines for questions. When they arrive at your website they are expecting immediate answers SEO People turn to search engines for questions. When they arrive at your website they are expecting immediate answers What is SEO and what are the advantages of using it? SEO stands for search engine

More information

1.Because e-commerce is ubiquitous it reduces A. marketspace. B. transaction costs. C. dynamic pricing. D. price discrimination.

1.Because e-commerce is ubiquitous it reduces A. marketspace. B. transaction costs. C. dynamic pricing. D. price discrimination. 1.Because e-commerce is ubiquitous it reduces A. marketspace. B. transaction costs. C. dynamic pricing. D. price discrimination. 2. The ability of consumers to use the Internet to discover the actual costs

More information

The Evolution of Social Media Marketing: 9 trends to know now.

The Evolution of Social Media Marketing: 9 trends to know now. The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies

More information

Whitepaper Video Marketing for Restaurants

Whitepaper Video Marketing for Restaurants Video Marketing for Restaurants Restaurants are Using Online Video to Reach More Consumers and Boost Brand Impact Online video is becoming ever more present in consumer life therefore businesses have started

More information

Digital Marketing VS Internet Marketing: A Detailed Study

Digital Marketing VS Internet Marketing: A Detailed Study Digital Marketing VS Internet Marketing: A Detailed Study 1 ATSHAYA S, 2 SRISTY RUNGTA 1,2 Student- Management Studies Christ University, Bengaluru, Karnataka, India Abstract: The article talk about digital

More information

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...

More information

Understanding women s habits Women s forum - October 13 to 15, 2011

Understanding women s habits Women s forum - October 13 to 15, 2011 Women s State of the Media Democracy 2011 International research center into media habits and interactions Understanding women s habits Women s forum - October 13 to 15, 2011 Presentation of the State

More information

An Introduction to Business Blogs, their benefits & how to promote them

An Introduction to Business Blogs, their benefits & how to promote them An Introduction to Business Blogs, their benefits & how to promote them This document is protected under the Creative Commons license. No commercial use and no changes are allowed. You can, if you wish,

More information

WSI White Paper. Prepared by: Francois Muscat Search Engine Optimization Expert, WSI

WSI White Paper. Prepared by: Francois Muscat Search Engine Optimization Expert, WSI Make Sure Your Company is Visible on Google with Search Engine Optimization Your Guide to Lead Generation in Tough Economic Times WSI White Paper Prepared by: Francois Muscat Search Engine Optimization

More information

starting your website project

starting your website project starting your website project Here are three comprehensive posts from our blog, refined and updated through feedback from our clients. Together, they cover the essentials of building a successful website.

More information