The engineer: a decision-maker!

Transcription

1 media kit 2014 The engineer: a decision-maker! More than 60,000 members in Quebec PRINT PLAN Magazine Streng.th p. 5 job postings Génie Emploi Advertising banners p. 9 event 2014 Colloque p. 14 Bulletin Plus newsletter p. 8 web Advertising banners p. 11 exhibit 2014 Colloque p. 14

2 8 benefits of investing in the media of the Ordre des ingénieurs du Québec 1. Enjoy excellent visibility with all of Quebec s engineers. All engineering professionals (excluding forest engineers) are members of the Ordre des ingénieurs du Québec. 2. Reach your target clientele. More than 60,000 engineers are members of the Ordre. They are highly educated professionals, most of them working for big businesses and a salary of $105, Have a large impact on the engineering industry. The tools at the disposal of the Ordre des ingénieurs du Québec allow you to reach engineers in all key sectors, as well as student members of the student section of the Ordre. 4. Increase your reputation and your credibility with a very specific audience. 5. Build a strong brand image and promote your company. The Ordre produces high quality publications aimed at informing engineers of the stakes of profession that increase a company s visibility. 6. Benefit from a source of credible information. L Ordre des ingénieurs has existed for over 90 years and has been publishing its magazine PLAN for more than 50 years. 7. Stand out with decision-makers and purchasers. An engineer is not only a designer and a creator, but is also a manager involved in a company s purchasing decisions. 8. Appear in the largest gathering of engineers in Quebec. The annual Colloque of the Ordre is a large-scale event during which engineers can participate in training workshops, attend lunch-time lectures hosted by well-known speakers, visit the exhibition and meet service providers and suppliers alike, not to mention employers. It also offers them the possibility to network with their peers. The Ordre s media: must-haves. Isabelle Bérard, Advertising Consultant iberard@cpsmedia.ca , extension 300 3

3 The engineer: a decision-maker! Engineers not only act as designers and implementers, they act as managers who take part in making purchase decisions for their company. Founded in 1920, the Ordre des ingénieures du Québec now boasts a membership of over 60,000 engineering professionals across all disciplines, with the exception of forest engineers. The term engineer refers to any accredited (permit-holding) member of the Ordre who is allowed to provide professional services in accordance with the title. The OIQ role is to regulate the engineering practices in order to ensure the quality of the services rendered by its members, and to protect the public s interests. 60,000 members Members PRofile Man: 87% Woman: 13% Total members: 60,247 Average age: 44 years Salary (average): $105,900 Bachelor s degree (4 years): 100% Master or doctorate: 25.6% Typical profile of the Québec engineer 44 year-old francophone man, urban and superior education, works in a big corporation earning an average income of $105,900. Geographical distribution Montréal 29,9 % Rive-Sud 16,9 % Québec-Chaudière-Appalaches 13,6 % Laval-Laurentides 11,6 % À l extérieur du Québec 5,3 % Cantons-de-l Est 5,0 % Lanaudière 3,2 % Saguenay Lac-Saint-Jean 3,1 % Mauricie 3,0 % Outaouais 2,3 % Drummond 1,9 % Abitibi-Témiscamingue 1,5 % Bas-Saint-Laurent-Gaspésie 1,3 % Richelieu 0,6 % Mingan 0,6 % Manicouagan 0,4 % Engineers by sector Civil 16.3% Electrical 13.6% Mechanical 9.9% Industrial/Manufacturing 6.5% Computer science 6.3% Aeronautics/Aerospace 5.5% Environmental 2.6% Chemistry 2.3% Metals 2.1% Mining 2.1% Pulp & Paper 1.3% Biomedical 0.9% Agriculture 0.9% Physics 0.6% Geological 0.5% Other sectors 28.6%

4 print PLAN magazine Advertise in PLAN magazine The only means of reaching the 60,000 members of the Ordre des ingénieurs du Québec. PLAN keeps you informed on industry issues and major developments that influence the profession: from a social, economic, technological, environmental and regulatory standpoint. PLAN is published in French. circulation 64,897 copies 2014 Editorial calendar and Issuance Issue Editorial theme Booking Material Release October-November 2013 Sustainable construction/ Material October 11, 2013 October 22, 2013 November 15, 2013 December-January 2014 Industrial engineering and process November 8, 2013 November 19, 2013 December 13, 2013 February-March 2014 Risk management January 7, 2014 January 21, 2014 January 31, 2014 April-May 2014 Professionalism and ethics / 2014 Colloque February 21, 2014 March 4, 2014 March 28, 2014 June-July 2014 Energy May 16, 2014 May 27, 2014 June 20, 2014 August-September 2014 Digital technology August 8, 2014 August 19, 2014 September 12, 2014 October-November 2014 Transportation October 10, 2014 October 21, 2014 November 14, 2014 December-January 2015 Continuing education November 7, 2014 November 18, 2014 December 12, 2014 Subjects can vary without notice. The OIQ cannot guarantee the exact date members will receive PLAN magazine. Isabelle Bérard, Advertising Consultant iberard@cpsmedia.ca , extension 300 5

5 print PLAN magazine The Ordre des ingénieurs du Québec magazine of the magazine: 8 x 10,75 Page with bleed margins: 8,25 x 11 Maximum text format: 7,125 x 10 Commission to recognized agencies: 15% Guaranteed position: 15% s and sizes Colour (inches) Black and white 1 issue 3 issue s 6 issues Width x Height 1 issue 3 issues 6 issues $4,600 $4,250 $3,900 1 page 7,125 x 10 $3,500 $3,250 $3,000 $3,600 $3,300 $3,000 2/ 3 page vertical 4,625 x 10 $2,700 $2,500 $2,300 $3,300 $3,000 $2,750 ½ page square 4,5 x 7 $2,400 $2,500 $2,050 $3,000 $2,750 $2,500 ½ page vertical 3,375 x 10 $2,100 $1,950 $1,800 $3,000 $2,750 $2,500 ½ page horizontal 7,125 x 5 $2,100 $1,950 $1,800 $2,600 $2,400 $2,200 1 /3 page vertical 2,25 x 10 $1,700 $1,550 $1,400 $2,600 $2,400 $2,200 1 /3 page horizontal 7,125 x 3,25 $1,700 $1,550 $1,400 $2,300 $2,150 $2,000 ¼ page vertical 3,375 x 4,875 $1,400 $1,250 $1,100 $2,300 $2,150 $2,000 ¼ page horizontal 7,125 x 2,375 $1,400 $1,250 $1,100 $8,000 $7,400 $6,800 Double page spread, bleed 16,25 x 11 $6,400 $5,950 $5,500 $6,400 $5,950 $5,500 Back cover 8,25 x 11 $5,700 $5,250 $4,800 Inside cover (front and back) 8,25 x 11 Engineer resources For a regular visibility at low cost. This section of the magazine is dedicated to advertisers, giving you the opportunity to present your products and services to all engineers. Simple card Double card Advertising rates per issue Card: 3,5 x 2 3 issues $420 6 issues $340 Double card: 3,5 x 4,25 3 issues $820 6 issues $

6 Anne-Marie Lanouette, étu diante en génie mécanique à l École Polytechnique de Montréal. Jonathan Lipsitz, étudiant en génie chimique à l Université McGill. print PLAN magazine Streng.th Volume 17, no 2 - Spring 2012 The Ordre des ingénieurs du Québec and its foundation present over $60,000 in awards and scholarships to engineering students The primary objective of the OIQ awards and fellowships program is to promote the ideal of excellence in engineering. One segment of this policy is to encourage the next generation of engineers. In this segment, the OIQ recognizes the efforts to achieve excellence of particular engineering students whose academic record and social and community commitment reflect the values of the profession. At the same time, this segment helps publicize and promote both the profession and its values. Every year, a competition is organized to honour three students who, as members of the OIQ s Student Section, have distinguished themselves by both their social commitment and their successful engineering studies at a Quebec university. Candidates are asked to write a short essay on the professional responsibility of engineers. The names of the 2012 winners were announced at a reception held on Wednesday, March 21. 1st Prize Student Award of Merit $7,500 Anne-Marie Lanouette realized the importance of volunteering while in secondary school and has been involved in community activities for the past ten years. Her social commitment now focuses on popularizing science and conveying knowledge: she is responsible for volunteers and Chair of the Board of Directors of the Folie Technique day camp of the École Polytechnique, and Anne-Marie Lanouette, mechanical engineering student at the École Polytechnique de Montréal. she hosts scientific activities for young people during the school year. Anne-Marie Lanouette has won numerous prizes in science competitions, including the 2010 national prize of Excelle Science, after which she agreed to become cybermentor to the young women who participate in this competition. In 2011 she won a prize for the best Mechanical Engineering Integrative II Project at the Polytechnique, a project she had begun in 2010 while doing an internship at the school s Laboratoire de mécanique multi-échelles (LM2). She has a cumulative average of 3.98/4.3, and this high quality academic has record earned her a number of scholarships, including an NSERC undergraduate research fellowship in nd Prize Student Award of Merit, presented by Engineers Canada and TD Insurance Meloche Monnex $5,000 Dépôt légal - Bibliothèque nationale du Québec, 2012, ISSN Jonathan Lipsitz, chemical engineering student, had a virtually perfect cumulative average of 3.93/4.0. This trilingual prizewinner stands out for the many awards obtained during the course of his studies both fellowships and competition prizes and was on the Dean s List from 2008 to He has participated in numerous (Continued on page 2) Jonathan Lipsitz, chemical engineering student at McGill University. Volume 17, n o 2 - Printemps 2012 L Ordre des ingénieurs du Québec et sa fondation remettent plus de $ en prix et bourses à des étudiants en génie La Politique de valorisation de l excellence professionnelle de l Ordre des ingénieurs du Québec a comme objectif premier de promouvoir l idéal de l excellence dans la profession d ingénieur. Ladite politique prévoit un volet encouragement de la relève universitaire. Par l intermédiaire de ce volet, l Ordre vise à recon naître le souci d excellence de certains étudiants en génie dont les résultats universitaires et l engagement social et communautaire témoignent des valeurs de la profession. Il s agit également de faire connaître et de promouvoir la profession et ses valeurs. Chaque année, un concours est organisé afin de récompenser trois étudiants, membres de la Section étudiante de l Ordre, qui se sont distingués par leur engagement social, tout en ayant eu du succès dans leurs études en génie dans un établissement universitaire du Québec. Les candidats doivent rédiger un court essai sur «La responsabilité professionnelle de l ingénieur». Les noms des lauréats de 2012 ont été dévoilés au cours d un cocktail qui a eu lieu le mercredi 21 mars dernier. 1 er Prix universitaire du Mérite $ Anne-Marie Lanouette a été sensibi lisée à l importance du bénévolat au cours de ses études secondaires et prend part à des activités communautaires depuis une dizaine d années. L engagement social d Anne-Marie est maintenant axé vers la vulgarisation scientifique et la transmission des connaissances ; elle est responsable des bénévoles et présidente studentsection.oiq.qc.ca du conseil d administration du camp de jour scientifique Folie Technique de l École Polytechnique, et elle anime des activités scienti fiques destinées aux jeunes pendant l année scolaire. Anne-Marie Lanouette a remporté de nombreux prix à des concours à caractère scientifique, notamment le prix du volet national du concours Excelle Science, en 2010 ; elle a par la suite accepté de devenir cybermentore pour les jeunes femmes participant à ce concours. Elle a en outre obtenu en 2011 un prix pour le meilleur Projet intégrateur III en génie mécanique de Polytechnique, projet qu elle a entrepris en 2010 au cours d un stage au Laboratoire de mécanique multi-échelles (LM2) de Polytechnique. La moyenne cumulative de cette lauréate est de 3,98/4,3. La qualité de son dossier universitaire lui a valu plusieurs bourses, dont une bourse de recherche de premier cycle du CRSNG, en e Prix universitaire du Mérite, présenté par Ingénieurs Canada et TD Assurance Meloche Monnex $ Jonathan Lipsitz, qui étudie en génie chimique, affiche une moyenne cumulative quasi parfaite de 3,93/4,0. Ce lau réat trilingue se distingue par les nombreuses récompenses qu il a obtenues au cours (Suite en page 2) Dépôt légal - Bibliothèque nationale du Québec, 2012, ISSN Print newsletter of the order s student section Six times a year, STRENG.TH newsletter is sent out by mail to the 4,000 members of the Order s student section in French and English versions. streng.th forges the initial bond between you and the OIQ. The first bond of an enduring relationship. streng.th is a dynamic and influential publication that is present in all of Quebec s engineering departments and institutes Production Schedule Issue Booking Material Release* September 2013 August 30 September 6 September 20 meninges.oiq.qc.ca November 2013 November 1st November 8 November 22 January December 20 January 6 January 24 March February 28 March 7 March 21st May April 25 May 9 May 30 July June 28 July 5 July 19 September August 29 September 5 September 19 November October 31 November 7 November 21 * The OIQ cannot guarantee the exact date subscribers will receive the streng.th newsletter Card 1 page 7,125 x 9,25 $850 1 / 2 page vertical 3,375 x 9,25 $500 1 / 2 page horizontal 7,125 x 4,5 $500 1 / 4 page vertical 3,5 x 4,5 $300 Newsletter STRENG.TH size: 8 ½ x 11 Commission to recognized agencies: 15% 1 / 4 page horizontal 7,125 x 2,25 $300 Isabelle Bérard, Advertising Consultant iberard@cpsmedia.ca , extension 300 7

7 Bulletin Plus newsletter Designed to fit all platforms, Bulletin Plus e-newsletter can be read on a computer, a tablet and a smartphone. Bulletin plus E-newsletter 24 times per year, the Bulletin Plus e-newsletter is ed to over 55,000 members of the Ordre. It is a powerful way to target engineers Production Schedule Release September 19 October 3 October 17 October 31 November 14 November 28 December 12 January 16 January 30 February 13 February 27 March 13 March 27 April 10 April 24 May 8 May 22 June 5 June 19 July 17 August 14 August 28 September 11 September 25 October 9 October 23 November 6 November 20 December 4 December 18 Material must be send the friday before the release date. Commission to recognized agencies: 15% Button Technical specifications Format JPG, GIF Maximum weight 40 KB Maximum animation time* 15 seconds * The first animation image must display all the information. Link to the advertiser s website Button Button 194 x 220 pixels $750/month With link to PDF file or website. Maximum of 10 advertisers in rotation. Priority according to reservation order

8 job postings Génie Emploi Job postings By advertising with the Ordre des ingénieurs du Québec, you reach more than 60,000 engineering professionals, in all fields, who have the skills and expérience you need. Competitive advantage Génie Emploi Website: emplois.oiq.qc.ca Feature job posting Priority posting on the Génie Emploi home page. The only site where it s possible to reach all of Quebec engineers. Only the OIQ keeps a complete and up-todate list of the entire province engineering professionals (except forestry). Membership to the OIQ is mandatory to practice engineering. Reach qualified candidates. You ll therefore receive replies to your ad from genuinely qualified professionals who are licensed to practice in Quebec. Add your logo Job posting (basic package) $475 Services included: Display of your job posting on the Génie Emploi website, for a period of up to 60 days. You have several positions to fill throughout the year? save up 20 % to on the reservation of one of our packages. Bulk rebate 5 job postings 10% 10 job postings 15% 20 job postings 20% E-blast of your job posting to candidates registered to the job alerts and whose profile matches your criteria. Job posting is displayed in chronological order. To assure maximum visibility on the home page of Génie Emploi, optimize your basic package with the Feature job posting option. Options + (Optimize your visibility) Add your logo $150 Your company s color logo will be included next to your job posting everywhere it s published. Feature job posting $200 Gain additional exposure with a summary of your posting and your company s color logo in the Feature jobs of the week section, on the homepage, for a period of 7 days. Isabelle Bérard, Advertising Consultant iberard@cpsmedia.ca , extension 300 9

9 job postings Advertising banners Advertising banners Heighten your visibility and make headlines with a banner on the home page or job description page of Génie Emploi, the employment site of the Ordre des ingénieurs du Québec. Homepage of emplois.oiq.qc.ca site Homepage Homepage 728 x 90 pixels $1,200/month Maximum of 3 advertisers in rotation. An advertiser can hold this position for a maximum period of 2 consecutive months. Homepage Button 250 x 300 pixels $900/month Maximum of 4 advertisers in rotation. An advertiser can hold this position for a maximum period of 2 consecutive months. Homepage Button Job description page of emplois.oiq.qc.ca site Display - Job description page Display 728 x 90 pixels $675/month Maximum of 5 advertisers in rotation. An advertiser can hold this position for a maximum period of 2 consecutive months. Commission to recognized agencies: 15% Technical specifications Format JPG, GIF or SWF Maximum weight 40 KB Maximum animation time 15 seconds Link to the advertiser s website

10 web Advertising banners Website: oiq.qc.ca 7,772,411 pages seen in the past year Website With is 596,160 annual visitors, the Website of the Ordre des ingénieurs du Québec offers daily updated information divided into four sections: members, candidates, students and the public. C1 Home page for each section C3 C1 664 x 260 pixels $800/month Maximum of 5 advertisers in rotation. No animation. C3 200 x 600 pixels $600/month C2 C4 C5 C4 200 x 300 pixels $300/month C6 s C5 or C6 200 x 200 pixels $250/month C2 664 x 100 pixels $350/month Technical specifications Format Maximum weight Maximum animation time Link to the advertiser s website JPG, GIF 40 KB 15 seconds Isabelle Bérard, Advertising Consultant iberard@cpsmedia.ca , extension

11 web Advertising banners Website: oiq.qc.ca Members use the site to: Renew their annual membership; Learn about programs offered by the Ordre to assist in their professional development; Complete their declaration of continuing education; Find information on policy and legal matters; Research laws and regulations pertaining to the engineering profession in Quebec; Learn about latest interventions by the Ordre on the public scene; Download new publications Secondary pages for each section D1 D1 200 x 600 pixels $400/month D2 200 x 300 pixels $200/month D2 D3 D3 200 x 240 pixels $150/month Technical specifications Format Maximum weight Maximum animation time Link to the advertiser s website JPG, GIF 40 KB 15 seconds

12 web Advertising banners For an immediate visibility! More than 60,000 members of the Ordre are regular visitors on the site. E1 Calendar of events and training programs page E1 200 x 600 pixels $400/month E2 E2 200 x 300 pixels $200/month E3 E4 E3 200 x 240 pixels $150/month E4 200 x 200 pixels $125/month Technical specifications Format Maximum weight Maximum animation time Link to the advertiser s website JPG, GIF 40 KB 15 seconds Isabelle Bérard, Advertising Consultant iberard@cpsmedia.ca , extension

13 event 2014 Colloque Colloque Palais des Congrès Montreal May 13-14, 2014 Promote your products and services to the engineers at this large-scale event. Be a sponsor for the most important gathering of engineers in Quebec. Sponsorships The sponsorship program has been designed to maximize your visibility with participants and to promote establishing links with engineers. As a sponsor, you ll be guaranteed visibility via integrated communication acts in terms of public relations, advertising, promoting and demonstrations. We ve designed a sponsorship program that offers you an extensive range of activities, at varying price points, along with sponsor-exclusive privileges. Exhibition Open to all members of the Ordre des ingénieurs du Québec, the two day exhibition, is an excellent way to establish a network of contacts and allow our sponsors the opportunity to showcase their products and services directly for eager attendees. A designate space will be design to allow employers meeting candidates which are qualified, certified in engineering and OIQ members. Lectures Well-known speakers will be lecturing on the stakes of the engineering industry. Cocktail party These festive gatherings are the perfect opportunity to network and meet engineers. Quite the atmosphere Ask for our sponsorship program

14 Advertising and information Isabelle Bérard Advertising Consultant , extension iberard@cpsmedia.ca CPS Média 43, avenue Filion, Saint-Sauveur (Québec) J0R 1R0 cpsmedia.ca