EMC World Federation Showcase. March 28, 2014

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1 EMC World 2014 Federation Showcase March 28,

2 Solutions Arcade Floor Plan SOLUTIONS ARCADE HOURS Monday, 6:00pm-9:00pm Tuesday, 11:30am-4:30pm Wednesday, 11:00am-5:00pm Federation Showcase Pivotal, VMware, & RSA booths 2

3 Federation Showcase Overview THEATER PRESENTATION SOLUTION KIOSKS SOFTWARE-DEFINED DATA CENTER PLATFORM AS A SERVICE VIRTUAL WORKSPACE BUSINESS DATA LAKE SECURITY ANALYTICS Alex Candelaria Kartik Subramanian Doug Mismash Aiden O Brien Davi Ottenheimer 3

4 EMC CONFIDENTIAL INTERNAL USE ONLY 4

5 5

6 Kiosk Solutions Messaging EMC CONFIDENTIAL INTERNAL USE ONLY 6

7 Solution Definitions For The Federation Software Defined Data Center: The logical extension of server virtualization. In the SDDC, all resources, including network, storage, and compute, are controlled by a software programmable layer (control plane) that is separate from the actual device (data plane) providing the resource. The SDDC encompasses a set of software and hardware technologies that can be used to implement the cloud operating model as defined by NIST. Platform as a Service: A federated architecture using technologies from Pivotal, VMware and EMC that allow for consumption of an application deployment environment (runtime, middleware, tools, data services, infrastructure) as a service, characterized by: integrated devops and data services binding, on- and off-premise Cloud application scaling, and cloud portability without changing the code. Virtual Workspace: Enabling the software defined workspace and allowing people to work at the speed of life. Our solution brings together hardware, software and services elements from across the federation, most notably VMware Horizon View, Horizon Workspace, XtremIO, VNX, and EMC Global Services. Data Lake: A documented, proven configuration designed to provide customers with a next generation information management, analysis, and application development environment. Our solution brings together hardware, software and services elements from across the federation, most notably Isilon, Pivotal, ViPR, EMC Global Services and Security Analytics: A next-generation platform for Trust, which brings RSA security expertise together with EMC and Pivotal infrastructure. Security Analytics by RSA redefines Trusted IT for customers by combining traditional SIEM, system and network monitoring, digital forensics, incident response, and compliance into an industry-leading package using EMC storage and Pivotal big data solutions. 7

8 Solution Demos Software Defined Data Center ViPR Discover And Create Storage Resources ViPR Block And Object Storage For OpenStack SDDC_DEMO_ViPR_Demo3_4_vCAC Enterprise Hybrid Cloud Demo Platform as a Service Hello EMCWorld With PaaS/Pivotal CF PaaS Lottery Cloud Portability Data Lake Helping A Bricks And Mortar Retailer Embrace The 3rd Platform Data Lake In A Box Futures Discussion DLinaB DAS Flavor Security Analytics Building A Security Operations Center To Handle 3rd Platform Risk Management Using Security Analytics To Detect And Investigate Advanced Persistent Threats Virtual Workspace Horizon View XtremIO 1000 Desktops Syncplicity 8

9

10 APPENDIX Demo Descriptions 10

11 Software Defined Data Center Demos ViPR Discover and Create Storage Resources A video demo showing how ViPR can provide an easy to use, self-service portal that allows storage arrays to be easily added and storage resources easily provisioned ViPR Block and Object Storage for OpenStack A video demo showing how ViPR can provide a software-programmable layer that allows OpenStack to seamlessly provision block and object storage. SDDC_DEMO_ViPR_Demo3_4_vCAC A video demo showing how ViPR can integrate into VMware vcloud Automation Center (vcac) in order to provide a software programmable storage management layer to this cross-domain orchestration platform. Enterprise Hybrid Cloud Demo A video demo showing ease of use for provisioning and managing applications on an infrastructure built using the Enterprise Hybrid Cloud (formally Enterprise Private Cloud/EPC) solution. 11

12 Platform as a Service Demos Hello EMCWorld with PaaS/Pivotal CF A simple Ruby/Sinatra application is written and demonstrated locally, and subsequently pushed to the Pivotal Web Services Cloud live, so the audience can access it on the spot. PaaS Lottery The Ruby/Sinatra application is modified to be interactive, with the audience entering their name, and having the application generate a random number. The winning number will get a gift, and have their name tweeted by the application. Cloud Portability The PaaS Lottery application will be moved to the VCHS Pivotal CF environment, where, with a new URL, the audience can participate in the lottery again. 12

13 Virtual Workspace Demos Horizon View XtremIO 1000 desktops See how powerful and easy it is to scale your VMware Horizon View deployments to thousands of desktops in a persistent/cloned desktop user experience Syncplicity Access user data securely with IT control from any device, any time, anywhere via my personal cloud 13

14 Data Lake in a Box Demos Helping a bricks and mortar retailer embrace the 3 rd platform This demo may be featured in Goulden s keynote, and will also form the basis of one of the four discussions at the Data Lake kiosk in the Federation Booth. It will show the business challenges the retailer was facing (spikes in returns during holiday seasons) and the solution we enabled for them. Data Lake in a Box Futures Discussion DLinaB DAS Flavor There will be multiple flavors of the DLinaB solution. One of them will be a solution that is designed for a DAS environment. This will showcase the integration between Pivotal and ViPR technologies. 14

15 Security Analytics Demos Building a Security Operations Center to Handle 3 rd Platform Risk Management A scripted demo showing how the next generation of operations management will benefit from a security platform designed for big data analytics; storage arrays with software able to handle the velocity, variety and volume of threats. Using Security Analytics to Detect and Investigate Advanced Persistent Threats A video or scripted demo showing how real-time discovery and response is made possible with the integration of infrastructure that makes a big data security analytics platform, reducing risk to an organization by over 60% 15

16 APPENDIX Solution Architectures 16

17 Software-Defined Data Center - ViPR Architecture EMC ViPR Platform ViPR Data Services ViPR Controller Provisioning Self-Service Reporting Automation VMAX VNX Isilon 3 rd Party Commodity 17

18 Software-Defined Data Center - EHC VMware vcloud Automation Center Self-Service Portal Service Catalog Resource Scheduling Resource Monitoring Project Transparency vcenter Orchestrator Cloud Management vcenter Operations Manager EMC Storage Analytics VMware IT Business Manager Virtual Infrastructure / Software-Defined Data Center VMware vsphere vcloud Networking & Security VMware NSX Hybrid Cloud EMC ViPR EMC Data Protection Advisor 18

19 PaaS Architecture Data Fabric Pivotal Data Science Labs Application Fabric Cloud Fabric VCHS 19

20 Virtual Workspace 20

21 21

22 Data Lake in a Box Please note that this architecture is currently under revision. Exploratory analytics using combined 2 nd and 3 rd platform data Exploratory Analytics PHD HAWQ CF Production Analytics Data driven applications Use predictive analytics to generate new revenue USS PDD Unify 2 nd and 3 rd platform data into a Data Lake Unstructured Data Machine Data SMB NFS HDFS S3 Mobile App Data Collection 2 nd platform enablement, non-disruptive to existing infrastructure Unlock value from existing data Bring Hadoop to the data Cost avoidance, no need to build dedicated HDFS cluster OneFS 1010.doc.doc 1100.doc.doc.doc OneFS.doc.doc.xls ViPR 1010.doc.doc doc.doc 1100 ViPR 1010.doc.doc 1100 Web scale 3rd platform Non-disruptively bring AWS Shadow IT apps on premise Cost optimized commodity platform 22

23 Data Lake in a Box This is how all the parts of the puzzle fit together The requirements High level DLA messages The 2 minute DLA trailer On stage announcement by Jeremy The 20 minute DLA the Federation Booth Developed through conversations with Jeremy Burton and Bill Raftery 1. Moving from the second to the third platform 2. Grown Up Hadoop for the Enterprise 3. Choice, rather than lock in with vendors such as AWS The story of how we helped a traditional bricks and retailer embrace the 3 rd platform and use predictive analytics to address the problem of a costly peak in returns during the holiday season. The trailer finishes by encouraging people to come to the Federation Booth to have four 5 minute conversations 1. The business challenge: Recap of the retailer s challenge and an explanation that once you have all the data, the DLA can support multiple use cases. We share other examples e.g. insurance, security analytics, engineering and IT Ops. Booth Lead: Susheel Kaushik 2. A technology deep dive: A deep dive into the reference architecture and when you might use Isilon or ViPR and an explanation of the other components e.g. USS, PDD. Booth Leads: John C (OCTO), Priya L (ViPR), Ryan P (Isilon) DL-ina-Box (EMC World) - Requirements v2.docx 4. All data all use cases DL-ina-Box (EMC World) - The Story v1.docx DL-ina-Box (EMC World) HL DLA Arch v1.pptx 3. Services: The process we would follow should a client wish to start on the journey to a data lake i.e. Workshop, Proof of Value, Implementation Project. Booth Leads: Matt P (EMC GS), Matt R 4. A futures conversation: This bare metal shared storage flavor announced at EMCW is only the first. Other flavors are on the roadmap including DAS and virtualized ones. We actually show the DAS deployment of Pivotal and ViPR demo here. Booth Lead: Duncan L (Pivotal). 23

24 Security Analytics Architecture Big Data Store Analytics Alert & Report Investigate & Analyze Visualize Respond GRC Compliance Incident Management Remediation RSA EMC Pivotal Public & Private Threat Intelligence 24

25 EMC Architect: Your Vision, Realized Sketch your infrastructure on an ipad to visualize and share your solutions. Comprehensive Library Robust drawing tools Share for collaboration Pre-populated solutions Extensive Icon Library Sketching freedom no matter what your vision is Various markers and colors Eraser feature is intuitively designed Finger tap to make panel appear and disappear Share visions with colleagues, partners, sales reps, customers Save and revisit solution at any time 25

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