CLOUD & BIG DATA. Roger Samdal. Sr. Systems Engineer EMC Norge. Copyright 2012 EMC Corporation. All rights reserved.

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1 1 CLOUD & BIG DATA Roger Samdal Sr. Systems Engineer EMC Norge

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3 3 Our world changing Minicomputer PC / Microprocessor Networked/ Distributed Computing Cloud & Big Data Mainframe

4 4 Our world is changing fast New Technologies New Consumption Models New Business Outcomes

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6 6 EMC is changing 2013 CLOUD & BIG DATA TRUST & SECURITY 2003 AND BEFORE ENTERPRISE STORAGE 2005 INFORMATION LIFECYCLE MANAGEMENT 2007 INFORMATION & VIRTUAL INFRASTRUCTURE 2009 JOURNEY TO THE CLOUD

7 7 EMC in a nutshell Storage Structured Unstructured Object/Cloud Availibility, protection and security Information Management Sync & Share

8 8 Vatican Library

9 9 Two Fundamental Challenges 63% MAINTAIN Increase Revenue 37% INVEST Lower Operational Costs ESG, 2012 IT Spending Intentions Survey, January, 2012

10 10 Cloud Transforms Business Cloud Computing

11 11 Days/Months Helpdesk IT-Issued Flat Tax Silos Minutes/ Seconds Self-Service Choice Computing Metered Services 1 Reactive 2 Proactive 3 Respond To Business Increase IT Agility Innovative Differentiate The Business

12 12 CLOUD TRANSFORMS IT

13 13 Hybrid Private Cloud Cloud Public Cloud

14 14 AccessAnywhere TM ProtectEverywhere TM LONDON BERGEN OSLO

15 15 Private? Or Public? The Answer Is Yes! Will You Pursue A Private Cloud Strategy By 2014? 17% Maybe 5% No 78% Yes Companies Using Public Cloud Services in % No 77% Yes Source: Gartner, "Top Five Trends for Private Cloud Computing February, 2012 Source: IDC Fall 2011 CloudTrack survey of 603 companies of various sizes in North America, June 2011

16 16 Cloud Technologies

17 17 Cloud Transforms IT 1 Standardize

18 18 Dominant Market Share For x86 x86 As A Percent Of Worldwide Server Shipments 100% 80% 60% 40% Unit Share Revenue Share 20% 0% Source: IDC

19 19 Cloud Transforms IT 1 Standardize 2 Virtualize

20 20 VM Deployment Now Dominant Physical Hosts Virtualized Machines 25,000,000 20,000,000 15,000,000 The Tipping Point 10,000,000 5,000, Represents All CPUs (x86, RISC, CISC, EPIC) Source: IDC Server Virtualization MCS, January 2012

21 21 Cloud Transforms IT 1 Standardize 2 Virtualize 3 Automate

22 22 Next: The Software-Defined Data Center Storage Servers Networking Security Management

23 23 Silos In The Data Center File & Print Database ERP Big Data HPC

24 Security & Automation 24 The Software Defined Data Center File & Print Database ERP Big Data HPC Cloud Operating System Server Storage Network Efficiency + Control + Choice = Greater IT Agility

25 25 Server Virtual Server Software Defined Data Center Months / Weeks Days / Hours Minutes / Seconds Future

26 Management 26 Software-Defined Storage Manufacturing Financial Legal Customer Support Human Resources Engineering Server VDC VIRTUAL VDC VIRTUAL VDC VDC VIRTUAL VDC VIRTUAL VDC PHYSICAL VIRTUAL DATA DATA DATA DATA DATA DATA CENTER CENTER CENTER CENTER CENTER CENTER Storage EMC Software-Defined Storage SOFTWARE DEFINED DATA CENTER Network SERVICES Network Storage Server Security

27 EMC Project Bourne 27 VDC VDC VDC VDC VDC VDC PHYSICAL DATA CENTER Programmable Interface (REST) Control Plane (Management) Tenants Catalog Metering Monitoring Data Plane (Storage Pools) Object Store File Store Block Store VMAX Storage VNX Storage 3 rd -Party Storage Commodity Storage

28 28 Accelerating IT Transformation Technology Process People Technology End User Computing Layer Application Layer Infrastructure Layer Process Service Mgmt Framework Chargeback Models Automation, Self-Service People Cross-Domain Skills New Roles For IT Personnel

29 29 There are over 5 million parts in a modern airplane. Does your pilot know how all of these parts work?

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32 32 DATA IS THE NEW CENTER OF GRAVITY

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36 36 IN THIS DECADE THE DIGITAL UNIVERSE WILL GROW 44X FROM 0.9 ZETTABYTES TO 35.2 ZETTABYTES Source: 2010 IDC Digital Universe Study

37 37 Information Tipping Point Ahead This decade will be nothing like the last 140, , ,000 80,000 60,000 40, X MORE DATA EACH DECADE A 10 TB data center in 2001 growing at 60% YoY will be a 120 PB data center by 2021, but IT budgets remain flat Data Automation 20,000 Budget

38 38 BLOCK vs FILE 1,200 Exabytes Deployed 1, Block Data File Data

39 39 Most Data Will Be Cold and Untouched While we increasingly can t erase data, we can store it better 37.5 GB 4,123 GB 110X Hot Warm Cold Evolution of 50 TB in 10 years

40 40 Smarter storage with 99X & EMC Flash 1 st Primary Storage Archive with deduplication Hot Warm Cold Move cold data to local or cloud based archive

41 41 Big Data = Structured+Unstructured Data Internet Of Things Non-Enterprise Information Structured Information In Relational Databases Managed & Unmanaged Unstructured Information Telemetry, Location-Based Information etc. The Digital Universe Is Growing By 7600 PB / Day

42 42 Why Now? What s Different? More Rich Data Sources Available Lower Cost To Store and Process Data Availability of Powerful Algorithms & Tools Goal: Gain A Competitive Edge!

43 43 Big Data Transforms Business Every Industry Will Feel Impact Of Real Time, Big Data Analytics Financial Telecom Retail Energy Insurance Government Healthcare Cyber Security Advertising Gaming

44 44 IN THE WORLD OF CLOUD AND BIG DATA TRUST AND SECURITY ARE ESSENTIAL

45 45 Old World: Static Security Static Attacks Generic, Code-Based Static Infrastructure Physical, IT Controlled Static (Bolt-On) Defenses Signature-Based, At Perimeter

46 46 New Boundaries: Dynamic Security Hybrid Cloud Public Clouds Dynamic Attacks Targeted, Human-Based Dynamic Infrastructure Virtual, User-Centric Dynamic (Built-In) Defenses Analytics & Risk-Based

47 47 Cloud Transforms Business Cloud Computing

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