Growing Your Site with Commerce. David Bowen

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1 Growing Your Site with Commerce David Bowen

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3 Customer Experiences Optimize SEO A/B test MVT Self optimized Web Social Mail Apps Goal Conversion Engagement Deliver Channel agnostic Adaptive Context targeted Create Touchpoint preview Reuse Context rules Media Content Customers Behavior

4 Optimize SEO A/B test MVT Self optimized Web Social Mail Apps Goal Conversion Engagement Deliver Channel agnostic Adaptive Context targeted Create Touchpoint preview Reuse Context rules Campaigns Discounts Adverts Communications Content Products Customers Behavior Orders Media

5 EPiServer Commerce Digital Marketing E-Commerce Improving customer experience by combining e-commerce and digital marketing software

6 EPiServer Commerce Customer Experience Improving customer experience by combining e-commerce and digital marketing software

7 User Journey Get visible Get trusted Get engaged Get converted Get fulfilled Get care Get loyalty Get in touch Customer experience across the user journey is a new source of competitive advantage.

8 User Journey Get visible Get Digital Marketing trusted Get engaged Product Information Management Merchandising Get converted Get fulfilled Get care Get loyalty Get in touch E-Commerce Order Management Customer experience across the user journey is a new source of competitive advantage. Customer Care

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14 Affiliates Products Inventory Customers Orders

15 Changing Shopping Channels Larger marketplaces Product Search mobile optimized Niche marketplace Comparison shopping Driven by social connections

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26 Confidential 2012 Copyright Giant Eagle, Inc. Digital Eco System

27 Transform Traditional Path to Purchase: Digital Touch Points 3. commerce 2. pre-commerce brand strength Closure Decision Evaluation word of mouth Experience R.I.P reconsideration brand interrupt brand engage reviews Self-Expression post purchase research Consideration sentiment validation influence loop Trigger shared sentiment Enjoy Attention commitment advocate brand experiment Loyalty Awareness reconsideration rival attention Bond 1. formulation 4. post-commerce

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31 e-commerce Add-ons

32 E-commerce Re-Targeting Rich Media adverts Dynamic creative optimization Campaign Management Cross-channel & Attribution reporting

33 ERP Warehouse Stores Fulfillment ESB Adapters EPiServer MS Dynamics NAV, AX SAP Standard Tech Adapters More

34 Online Sales Roadmap inriver PIM Commerce 1R3 7 CMS compatibility Pricing provider Apptus Behavioral Merch. Retargeting / PPC EPiServer 7.5 Commerce Multi Markets Reporting Empower Merchandiser & Marketer - Usability Meadowlark Multi-channel marketing automation Raven Integrated Campaign Management B2B Improvements Deployment Tools Empower Customer Service & Fulfillment Usability Training Business User Training Commerce certification Now Near Term LongTerm

35 EPiServer 7.5

36 7.5: Layout Control

37 7.5: Improved Inline Editing

38 7.5: Cloud and Site management

39 7.5: New Media Management

40 Manage Markets Brand A Brand B Customers

41 Manage by Market Pricing Inventory Discount Campaigns Catalog Market Settings Payment..

42 Manage Markets Web Mobile Market Social Catalog Inventory Pricing Discounts Settings In- Store Call Centre Channels English French Swedish

43 Multi-stock Stock locations Fulfillment location per market Custom fulfillment logic Store stock locations Check stock in store Reserve and Pick-up in store Delivery to store

44 Merchandiser Manages Products Translated content Pricing and discounts Sales performance by market and channel Marketer Traffic generation SEO Landing Pages Campaign performance by source, market and channel Conversion and ROI

45 Catalog Management - User Experience Catalog Management Powerful search and filtering Powerful media management Products by market Pricing by market and other factors Easy Merchandising Enrichment, categorization and sorting Tighter Integration with CMS view Products and Media in content Quick edit and preview

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51 David Bowen Product Thank you!