JDA DIRECT COMMERCE. Stay Relevant and Thrive in The New Consumer Reality

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1 Stay Relevant and Thrive in The New Consumer Reality Today s always-connected consumer is being bombarded with offers 24/7, making it harder than ever for direct retailers to break through the clutter and deliver a compelling message that drives revenue and customer loyalty. JDA Direct Commerce provides the tools to help retailers capture consumer attention and fulfill their expectations.

2 So how are brands and retailers encouraging their customers to shop cross-channel? Free shipping and discount offers certainly don t hurt, but the most important thing a marketer can do is adopt a customer-centric perspective that strives to deliver seamless, consistent customer experiences in every channel from the call center and online to mobile commerce and retail stores. JDA Direct Commerce delivers all-channel commerce capabilities in every channel regardless whether the customer interacts via the web, retail store, call center, catalog, kiosk, broadcast, mobile or wireless device. Businesses that best adapt to the new all-channel reality will be the businesses that thrive. JDA Direct Commerce delivers these results for more than 250 multi-channel commerce brands today. With a comprehensive platform that ensures excellence from order capture through pick-pack-ship, it s the solution of choice for hot start-ups processing a few hundred orders a day, to the titans of the direct commerce world processing 200,000 orders daily. Five Critical Steps for Thriving in the New Consumer Reality Stay relevant and thrive in the new Consumer Reality by: Capture Attention 1. Capturing the attention of customers 2. Recognizing and rewarding shoppers for their loyalty 3. Offering consumers the kinds of shopping choices they are rapidly beginning to demand 4. Earning shoppers trust 5. Improving fulfillment processes to meet everescalating expectations Fulfill Expectations Earn Trust Offer Flexible Choices Recognize & Reward

3 Capture Customers Attention It s harder than ever to break through the clutter. However, with JDA Direct Commerce, direct retailers can capture customers attention via all-channel promotion features, including: Promotional discounts BOGO Shipping specials Multi-pricing One-time only Channel specific Customer-focused Touch point specific Up-sells/cross-sells Predictive response Suggestive selling JDA Direct Commerce includes all the functions brands need to intelligently manage their marketing and promotional activities, such as campaign maintenance, campaign analysis, promotion functions and control functions/reports. Each promotional offer features a unique alpha-numeric source code that is tracked for each order and inquiry regardless of sales channel.

4 Recognize and Reward Customers Increasing Customer Loyalty - A recent report from Aberdeen Research underscored the need for improving customer loyalty as well as the challenges in changing retailers mindsets. According to the report, best-in-class retailers deliver all-channel loyalty offers and promotions that lead to greater customer loyalty and reduced attrition rates. However, the report says that only 22 percent of retailers identified all-channel shopping as a key element for their loyalty programs. Clearly, there is a huge disconnect, and retailers need to focus on recognizing and rewarding their valuable customers. All-Channel Customer Management from JDA helps you recognize every shopper, every time through: Points (Obtain/Redeemed) Membership Programs Special Message/Different options/promo s Package Inserts Personalized Messaging Physical/Digital Action Chains List Management/RFM RFM Segmentation Auto Inserts Give Customers Flexible Shopping Choices Understand Customers Needs JDA Direct Commerce allows retailers to provide their customers with unlimited shopping choices through all-channel capabilities. These touchpoints include: e-commerce Mobile Call center Social Catalog POS The JDA Direct Commerce e-commerce Manager has been at work behind the scenes of many all-channel marketers e-commerce websites for nearly a decade. With ongoing developments and enhancements, the JDA Direct Commerce e-commerce Manager seamlessly manages the e-commerce business for a number of clients that began as catalogonly merchants, bringing them one step closer to true all-channel commerce. This e-commerce application can help retailers set up products, pricing, discounts, shipping and tax in JDA Direct Commerce just once-allowing all changes to be reflected on the website instantaneously.

5 JDA Direct Commerce makes social retailing easy for its clients with built-in functionality and easy integration with new services and social platforms: Share with Friends The most traditional social retailing tool, Share with Friends, allows shoppers to share an item with one-click to their favorite social sites including Digg, StumbleUpon, Facebook, Twitter and more. Customer Reviews JDA Direct Commerce E-Commerce Manager offers a customer review solution for retailers.

6 Ensure Customer Security Protect Their Private Data Wes Wilhelm, senior analyst with the Aite Group, reported that the U.S. is becoming the #1 target for credit card fraud and estimates that credit card fraud is creating between $8 billion and $10 billion in losses in the U.S. With the consistent threat of credit card security breaches, consumers need to know that the retail brands they trust are doing everything they can to secure their private data. JDA Direct Commerce can help retailers earn the trust of their customers through All-Channel Payment and Security tools, including: PA-DSS/PCI All-channel security Encryption Fraud detection/prevention Order queues Real-time authorization Chase Paymentech, Litle, Fifth Third, First National Alternative pay methods PayPal/eBillme/ Bill Me Later Installment bill Fulfill Expectations to Bring Your Customers Back How can brands improve their fulfillment processes to meet ever-escalating expectations? By fulfilling expectations on every order, every time with all-channel commerce solutions from JDA, retailers can quickly earn customer loyalty. Order fulfillment capabilities from JDA include: Package checking Physical & cycle counting Ultimate scalability Adjustments to seasonality peaks Efficient returns processing Real-time inventory Integrated receiving Efficient pick/pack Multiple fulfillment methods Automated stock moves Bar code guided movement According to Retail Systems Research (RSR), 65 percent of merchants report that customers who shop across multiple channels are more profitable with a greater lifetime value than single channel shoppers. To meet the demands of our growing tech-savvy population, retailers must be capable of fulfilling orders according to the customers expectations. To manage the full lifecycle of orders for customers across multiple channels, retailers need the flexibility, visibility and control that are only possible with a scalable, intelligent order management system integrated across the enterprise.

7 65% of merchants report that customers who shop across multiple channels are more profitable with a greater lifetime value than single-channel shoppers. JDA Direct Commerce help many leading direct marketing organizations exceed consumer expectations in every channel.

8 Deploy JDA Direct Commerce via JDA Cloud Services Protect your JDA software investment and increase business agility by having JDA experts manage, monitor and maintain your JDA solutions. JDA Cloud Services reduces your implementation time and risk while enabling you to quickly and easily deploy new functionality to keep pace with your changing business needs. With your software running in the cloud and upgrades included in your service, you will benefit from solutions that are optimized for your specific business requirements to help ensure that you achieve and sustain a long-term return on your investment. About JDA Software Group, Inc. JDA Software Group, Inc., The Supply Chain Company, offers the broadest portfolio of supply chain, retail merchandising, store operations and all-channel commerce solutions to help companies manage the flow of goods from raw materials to finished products and into the hands of consumers. JDA s deep industry expertise and innovative cloud platform help companies optimize inventory, labor and customer service levels. As a result, JDA solutions have become the standard for the world s leading retailers, manufacturers and distributors. WEB jda.com AMERICAS US Canada & Latin America EUROPE UK & Northern Europe +44 (0) France & Southern Europe +33 (0) Singapore Australia ASIA PACIFIC Japan South Korea 4-Color China India Copyright 2013, JDA Software Group, Inc. All rights reserved. JDA is a Registered Trademark of JDA Software Group, Inc. All other company and product names may be Trademarks, Registered Trademarks or Service Marks of the companies with which they are associated. JDA reserves the right at any time and without notice to change these materials or any of the functions, features or specifications of any of the software described herein. JDA shall have no warranty obligation with respect to these materials or the software described herein, except as approved in JDA s Software License Agreement with an authorized licensee

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