Lukas Kerschbaum, Director Solution Engineering DACH Nicolas Berney, Senior Solution Engineer

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1 Lukas Kerschbaum, Director Solution Engineering DACH Nicolas Berney, Senior Solution Engineer

2 1. hybris Overview 2. hybris B2C Customer Journey 3. hybris B2B Features 4. hybris MDM or PCM (Product Content Management) 5. Summary

3 Delivering a good customer experience used to be simple. Early days... Warehouse Store Customer Warehouse web Customer Product information Product Order etc. Customer data

4 Operational processes today are incredibly complex...and today Warehouse or content delivery Store /POS Customer Product information Product Order etc. Customer data

5 Delivering consistent data used to be simple. Early days... web catalog Customer Product information Order

6 Multi-channel data consistency is incredibly complex....and today BIG DATA Various ERP social unstructured Customer merch planning CRM Suppliers Product information Order Customer data

7 Today: Channel Specific Applications Online In Store Call Center Mobile Data Data Data Data BACK END ERP Warehouse BSS CRM OSS

8 New Software Category to Support New Customer Behavior FRONT END TV Console Web POS Mobile Call Center Social Print Channels (Channel Optimized Customer Experience) Commerce Logic and Processes (Merchandising, Order Management, ) Content (Products, Web Content, Plans Bundling) BACK END ERP Warehouse BSS CRM OSS

9 Hybris omni-channel platform FRONT END TV Console Web POS Mobile Call Center Social Print Omni-Channel Logic Product Content / Master Data Platform Order Management Omni-Channel Touch Points BACK END ERP Warehouse BSS CRM OSS

10 Single View Needed For Consistent Experience Single View of Stock Single View of Customers Single Source of Truth Single View of Orders Single View of Product WMS CRM ERP Store Systems

11 hybris OmniCommerce for B2C and B2B one Technology Stack, modern Architecture Print Mobile Social Online Store Market Place Call Center POS In-Store OmniCommerce Connect Payment, Tax and Fraud User & Account Management B2B B2C Promotions and Sales Programs Promotions and Sales Programs Social Commerce Store Locator Reporting Workflow Checkout Cross Selling Advanced Personalisation Pricing Order Management Cross-Channel Fulfillment Single View of Inventory MDM: Product and Customer Content Management Digital Asset Management Platform (Scalability, Performance, Security, Integration, Internationalisation, Agility)

12 SAP + hybris Solution Overview Customer Touchpoints TV Console Web POS Mobile Call Center Social Print Product Content Management Omni-Channel Commerce Logic Omni-Channel Order Orchestration Platform Advanced Order Processing Master Data and Pricing Inventory Management Configure to Order Promotion Management Planning Demand Forecasting Replenishment Billling & Delivery Service Management Campaign Management Loyalty Management Customer Segmentation Customer Insight SAP HANA as Big Data foundation

13 1. hybris Overview 2. hybris B2C Customer Journey 3. hybris B2B Features 4. hybris MDM or PCM (Product Content Management) 5. Summary

14 A Short-Term Solution with a Long-Term Vision BUYING A fully working, fully tested, good practice multichannel storefront Quick time to market EXPANDING Switch to hybris enterprise solution Integrate external solutions Future-proof platform CONCEPTION Functional and technical specifications Reduced risk in the first project stage MAINTENANCE Source code Customization Upgrade Easy to maintain IMPLEMENTATION Design and architecture guidelines Development process Tests Improved ramp-up time

15 hybris B2B Commerce Accelerator is not just a Website

16 Best practice storefronts including mobile

17 HYBRIS DEMO

18 1. hybris Overview 2. hybris B2C Customer Journey 3. hybris B2B Features 4. hybris MDM or PCM (Product Content Management) 5. Summary

19 All B2B Business Users Benefit from hybris B2B Commerce B2B Company Administrator Organisation Management Employee Management Cost Center & Budget Management Credit Management Quote negotiation Initial setup Tailored Catalog Tailored Pricing Invoicing B2B Account Manager B2B Buyer Replenishment Using OCI Order Approval B2B Approver 19

20 1. hybris Overview 2. hybris B2C Customer Journey 3. hybris B2B Features 4. hybris MDM or PCM (Product Content Management) 5. Summary

21 MDM PIM Scope too Limited for rich Product Communication Images (hi-res & low-res) PCM Search filters Product videos Editorial content Sizes Rich product presentation Product description Article number PIM Technical features Usergenerated content Product features Categories Campaigns Promotions Product name 21

22 Product management : catalogs, views. Possible architecture Shop by channel Main HQ Site Microsites Event Catalog SAP Stores Store Catalog HQ Shop FR, US, Country Catalog Master Brand A Marketplace Brand B main shops Supplier Brand B Customer specific Large accounts OCI BMEcat xcbl

23 1. hybris Overview 2. hybris B2C Customer Journey 3. hybris B2B Features 4. hybris MDM or PCM (Product Content Management) 5. Summary

24 Hybris omni-channel platform FRONT END TV Console Web POS Mobile Call Center Social Print Omni-Channel Logic Product Content / Master Data Platform Order Management Omni-Channel Touch Points BACK END ERP Warehouse BSS CRM OSS

25 hybris OmniCommerce for B2C and B2B one Technology Stack, modern Architecture Print Mobile Social Online Store Market Place Call Center POS In-Store OmniCommerce Connect Payment, Tax and Fraud User & Account Management B2B B2C Promotions and Sales Programs Promotions and Sales Programs Social Commerce Store Locator Reporting Workflow Checkout Cross Selling Advanced Personalisation Pricing Order Management Cross-Channel Fulfillment Single View of Inventory MDM: Product and Customer Content Management Digital Asset Management Platform (Scalability, Performance, Security, Integration, Internationalisation, Agility)

26

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