STIB Cambio A partnership for a better mobility

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1 STIB Cambio A partnership for a better mobility Public Transport and Car-Sharing Bremen, 20/01/2011 Didier DUMONT Head of Department Bouquet de Transports (STIB) Chairman of the UITP Combined Mobility Platform

2 The Brussels-Capital Region City Region Capital of Belgium Headquarters of European Institutions 162 km² 1 Million inhabitants 19 Municipalities

3 STIB The Brussels Public Transport Company Public regional company Service area : 241 km² (29 municipalities) inhabitants served 700 network km million journeys in 2009 An integrated network of : 4 Metro lines 19 Tramway lines 50 Bus lines 11 Night lines (bus)

4 Combined Mobility: a need for a PT operator PT / Bicycle Cambio carsharing Transport for disable people PT / Shared Taxi (Collecto) & Ride Special bus services Park & Ride (project)

5 Cambio Brussels First contacts Spring 2000 Joint-venture Cambio-Taxistop to create Optimobil in Belgium Autumn 2001 The Brussels-Capital Region asked for the participation of STIB

6 Why getting involved in CarSharing in 2002? Why? Why should STIB promote the use of cars? How to organise the sharing aspects? Risk of bad use? What about the economic viability? Because Serious and professional attitude of future partners Pertinence of the concept Quality of the project Cambio-Taxistop

7 Car sharing and Public Transport are natural partners (Advertising in 2003)

8 Structure of Cambio Brussels (Germany) VTB-VAB SNCB Holding Belgian railway Optimobil Belgium STIB - MIVB Brussels Public Transport Company 50,5% 49,5% Brussels-Capital Region : Political support Financial support (starting) Local authorities : Free parking places Local promotion Optimobil Brussels (Limited company)

9 Cambio Brussels development launched on May 22, stations 15 cars End 2010 : customers 197 cars 70 stations

10 Cambio Brussels: Evolution of the number of customers ( ) Jan 04 Jan 05 Jan 06 Jan 07 Jan 08 Jan 09 Jan

11 Cambio Brussels: Evolution of the number of cars and stations ( ) 80% Occupancy Rate (%) 70% 60% 50% 42% 38% 37%37% 37% 35% 35% 33% 41% 37% 35% 35% 41%41% 40% 41% 42% 38% 42% 39% 48% 41% 51%50% 47%48% 44% 46% 45%44%44% 46% 47% 40% 41% 43% 41% 44% 42% 40%40% 38% 39%39% 38% 36% 37% 36%35%34% 35% 33% 34%35%35% 33% 35% 36% 40% Number of Cars Number of Stations 38% 39%40% 40% 39% 39% 39% 40% 36% 36%35% 30% 28% 30% 26% 20% 10% Jan 05 0% Jan 06 Jan 07 Jan 08 Jan 09 Jan 10

12 Cambio Brussels / STIB Areas of co-operation Existing Marketing and communication Promotion of complementarity between PT and CarSharing Good integration of the Cambio stations into the STIB network CarSharing stations visible on public transport maps Common smart-card for STIB and Cambio ( 2010) Some practical supports

13 Cambio Brussels / STIB Areas of co-operation Planned Signage in metro stations, bus and tramway cars including CarSharing stations (partially existing) Cross-selling and common sales points Inclusion of CarSharing in the offer to big accounts or corporate clients

14 Cambio Brussels / STIB Formal co-operation STIB and Cambio Belgium are equal in the board of Cambio Brussels A marketing committee was set up : help from the professional marketing team of STIB to improve Cambio s communication and advertisement Sharing of some tasks and expenses for marketing and advertisement in order to promote to combination PT + Car Sharing Integration of Cambio into STIB s products range Formal support from the Brussels regional authority

15 Cambio Brussels / STIB Informal co-operation Day-to-day collaboration between STIB and Cambio staffs on practical issues Support from STIB in order to help Cambio, when needed, for relations with local authorities

16 Example of advertising on a tram

17 A bus to promote Combined Mobility Services

18 A clear benefit for the PT and the mobility Survey made on Cambio Brussels Custommers in the frame of the MOMO European Project (2009): ¾ of the respondents do not have a private car. 21% of the respondents got rid of their car after joining cambio. Customers use more public transport : - STIB (Brussels PT): + 26% - SNCB (Belgian Railway): + 21% Customers move more by foot and bicycle. More than 30% make less use of their car. Brussels Air bonus convinces.

19 Conclusion Public Transport and CarSharing are really natural partners The co-operation between PT and CS operators : Make it possible to develop and improve the CarSharing scheme Contribute to give a better image of the Public Transport and to improve the global mobility offer Has a positive impact on the use of PT

20 Conclusion A large PT offer including CarSharing and other Combined Mobility Services is a clear benefit for the city and make it possible to live and work in th city without owning a car! & Ride

21 Thank you for your attention! Didier Dumont

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