2016/17 SEASON HELP GIVE GRASS ROOTS FOOTBALL A BRIGHT FUTURE

Transcription

1 /17 SEASON HELP GIVE GRASS ROOTS FOOTBALL A BRIGHT FUTURE

2 "FOOTBALL IS THE WORLD S GAME; IT SHOULD BE RUN FOR THE PEOPLE, BY THE PEOPLE AND AFFORDABLE TO ALL." AFC Liverpool is an independent football club that was set up in 2008 by football supporters who recognised many were being priced out of top flight football. The aim of the club is to give the game back and make football once again accessible to all. The club is owned by the fans and run by the fans; anyone can become a member and have an equal vote on how the club develops. One member, one vote. Our membership is the heart of our club, and we have attracted support from across the globe from Liverpool to Australia. Since its inception AFC Liverpool has become an important part of many people s lives, be it following the first team for just 5 or joining one of our many youth teams, which have played across Merseyside. Club successes include being the first club to win the North West Counties Trophy back-to-back and promotion to the Premier Division in our third year. The first team continues to strengthen year on year, consolidating its position in the North West Counties Premier Division, and has reached the Liverpool Senior Cup Final twice in the past four seasons. 96

3 AFC Liverpool is run as a professional organisation with big ambitions, on and off the pitch. Although run by fans, the Society Board has been carefully picked and voted for by the members to include professionals in their respective fields. As a genuine not-for-profit organisation, all the revenue generated stays within the club and enables us to continue to grow. A top priority is find a place to call our own and there is an on-going search for suitable land to develop. The new facilities would be created with the 5 CUP FINALS IN 7 YEARS I would just like to congratulate you and everyone involved with AFC Liverpool. It is a brilliant idea and I hope that it is a success for you all. Kenny Dalglish wider community in mind, allowing us to open our doors to other groups and become a hub of activity across ages, genders and sports. The standing of the club is reflected in the Patrons who support us, which include footballing heroes John Aldridge, Joey Jones, David Johnson, Neil Mellor, Erik Meijer and Vegard Heggem, as well as respected figures from the sports world, Karen Gill, David Price and George Sephton. AFC Liverpool recognise the importance of supporting local communities and we have partnered with many charitable organisations such as Liverpool Homeless Football Club, Cash for Kids and the Hillsborough Justice Campaign, as well as supporting local groups with their fundraising efforts, including Broadway Hall, 12th Fairfield Scouts and Merseyside Asbestos Victims Support Group. AFC LIVERPOOL FORMED IN 2008 A CLUB RUN BY VOLUNTEERS AND MEMBERS

4 AFC Liverpool working in partnership with local businesses. AFC Liverpool is well placed to support local businesses achieve their objectives through developing relationships to the mutual benefit of both organisations. As part of the club s commitment to ensuring the best is offered to our sponsors an independent survey was conducted. The results showed that businesses value sports as an important tool, with almost half of marketing budgets going on sponsorship and a third supporting sports teams. The ethos of selected partners is critical, with 84% of survey respondents saying that football clubs should have a positive BUILDING LINKS WITH LOCAL JUNIOR LEAGUES impact on their community and 70% believing that clubs benefit from being supporter led. 77% went on to say grassroots/ non-league football is as important as top flight football and that all clubs have a responsibility to help everyone access to the game, regardless of age, gender or race. AFC Liverpool provides football across Merseyside, and is committed to strengthening and growing the community. Having various commercial packages, AFC Liverpool can meet your needs whatever your budget. With one of the highest average attendances in the Division and the strongest social media presence in the League, the club is able to offer exposure across Merseyside, nationally and internationally, both off- and online. In 2013 AFCLiverpool. tv had 135,500 unique visitors resulting in 7.7 million hits, with AIM TO ACHIEVE FA CHARTER STANDARD COMMUNITY STATUS the sponsors page the third most visited on the site. We also offer the chance to attend matches as our guests, utilising the facilities for your corporate events, or for you to simply to enjoy a game. Our matches are covered across a range of media, from local newspapers through to international coverage; last season we were featured in the Non-League Magazine, appeared on BBC News, have been interviewed for Greek, Italian and US media, and even filmed for Norway s largest commercial channel TV2. With your investment AFC Liverpool can continue to provide accessible, affordable football for all.

5 96 1 ST TEAM HEADLINE FRONT OF SHIRT 15,000 PER SEASON (multiple year available) 1 ST TEAM ASSOCIATE TRAINING KIT 2,000 PER SEASON (multiple year available) Exact package can be tailored to sponsors individual needs but as a minimum would include: Front of shirt logo for first team home and away kits worn on all matchdays Logo on all replica shirts sold Full colour back page advert on all matchday programmes for the season Sponsorship of the AFC monthly newsletter Your logo on the header of the AFC Liverpool website Four complimentary tickets to each home league match with Boardroom hospitality Your staff admitted to all home league games for the concession price (currently 3) on production of staff ID This would include: Your logo on the training kit worn during pre-match warmups Logo on all replica training kits sold Clickable link on the AFC Liverpool website Promotion via AFC Liverpool social media channels Full page programme advert Four complimentary tickets to each home match with Boardroom hospitality FIRST TEAM ASSOCIATE 1,000 PLAYING SHORTS PER SEASON Your logo on shorts for first team home and away kits worn on all matchdays Logo on all replica shorts sold Clickable link on the AFC Liverpool website Full page programme advert for the season Four complimentary tickets to each home match with Boardroom hospitality OUR TRAVEL FOR AWAY AND CUP MATCHES TRAVEL Ideally suited to a coach or minibus company, your sponsorship would be to provide a vehicle and driver to transport the team to away league and cup matches for the season. Advertising on the vehicle for your company One free home matchday sponsorship Clickable link on the AFC Liverpool website Full page programme advert for the season Two complimentary tickets to each home match with Boardroom hospitality, and one complimentary ticket to all away games (for driver)

6 96 GOLDEN S CLUB 350 FOR SEASON Four Gold Sponsors Club cards providing free entry to all home league matches Four free programmes at all home games attended Half-time Boardroom Hospitality for four Full page programme advert for the season Clickable link on the AFC Liverpool website Free advertising across our social media outlets TV CHANNEL AND POST MATCH INTERVIEW 2k PER SEASON A Golden Sponsor package (see above) plus: Your logo displayed on the Members TV channel website Your logo featured at the start of every post-match interview video on main club website which is widely shared via social media PITCH SIDE ADVERTISING FROM 250 FOR FULL SEASON Two options available: Option 1 Rigid display board 400 On display at all AFC Liverpool and Marine AFC matches Option 2 PVC banner 250 On display at all AFC Liverpool matches only Both include the cost of production. Size 2 ft 6 inches x 10 ft ADVERTISE IN THE PROGRAMME ALL SEASON FOR: Full Page 75 Half Page 50 Quarter Page 25 MATCH DAY only 100 per match Four complimentary tickets to the match Four free programmes, four AFC Liverpool pin badges and half-time Boardroom hospitality Full page advert in the match programme for the game PA announcements Choose the Man Of The Match and present the award to the player - photo included Promotion via social media for the day s game

7 96 A PLAYER S KIT FROM 30 FOR THE SEASON Individual Player Kit Sponsorship - Sponsor a single player s kit for the season 250 Gold kit sponsorship Complete kit sponsorship package, plus season ticket, signed match shirt (by full squad) and framed squad photo 100 Complete kit sponsorship (Home kit, Away kit and Tracksuit) 30 Home kit sponsor 30 Away kit sponsor 50 Tracksuit sponsor Sponsors name will appear in the matchday programme alongside the squad number chosen THE MATCH BALL 60 PER MATCH Two complimentary tickets to the match Two programmes, half-time Boardroom hospitality Half page advert in the match programme for the game PA announcements Promotion via social media for the day s game EXCELLENT DIGITAL MEDIA PRESENCE 4,000 followers 11,000 followers We offer year-round promotion for all our sponsors via the official club Twitter account (twitter.com/afcliverpool) Over 11,000 followers in 121 countries. We also promote the club on more than ten popular social media channels including Facebook, Google+ and Instagram TAKE A WEBSITE ADVERT ON AFCLIVERPOOL.TV 100 FOR THE SEASON SPECIFIC ITEMS These are the approximate costs of required items which businesses / supporters may wish to sponsor via donations: 40 Hire of training pitch one session 30 Matchday players catering 20 Match balls 15 Pick the matchday music playlist Anything else you can think of... Bespoke packages available - price on request! Sponsors name will appear in the matchday programme

8 WANT TO SUPPORT GRASS ROOTS FOOTBALL? AFC Liverpool wants to build partnerships with local businesses. We don t want to sell you a programme advert and never hear from you again. Financial backing through sponsorship is a necessity in non-league football, but we want you and employees to feel part of the club you are helping to support. With the largest social media footprint of any local non-league team, we can promote your business successfully both off and online, and as our club strives for a stadium of our own, your expertise, experience and contacts can help us create a facility that serves the community we both represent. sponsor@afcliverpool.tv /17 SEASON