pg 1 ASSOCIATE BRAND GUIDE

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1 pg 1 ASSOCIATE BRAND GUIDE

2 WHAT IS A BRAND? A Brand is an Experience. A brand is the sum of all the elements that make up the customer experience. It is the face, the voice and the personality of the company. As such, it is of paramount importance that the brand is correctly and consistently represented in everything you do. Consistency creates familiarity, familiarity creates trust, and trust helps you build your business. The brands of Stream Energy and Ignite are integral to one another. As an Ignite Independent Associate, when you use the tools we have provided, you continue to build upon the trust that thousands of others like you have created, helping to solidify our reputation and the benefits that both, Stream Energy and Ignite have to offer. pg 2

3 LOGO GUIDELINES AND USAGE PRIMARY STREAM ENERGY / IGNITE LOGO (HORIZONTAL) This is the preferred logo usage when representing the Ignite or Stream Energy brand. The two logos must always remain together and their relationship to each other must remain as is. The logo should not be altered in any way. CMYK (4 COLOR) K (1 COLOR) WHITE (REVERSED) PRIMARY STREAM ENERGY/IGNITE LOGO (VERTICAL) This is the logo to use if the horizontal orientation logo would need to be sized too small in your layout. CMYK (4 COLOR) K (1 COLOR) WHITE (REVERSED) PRIMARY IGNITE LOGO: This logo is to be used when the space does not allow for the lockup and only when representing the opportunity by itself. CMYK (2 COLOR) K (1 COLOR) WHITE (REVERSED) pg 3

4 CORRECT LOGO USAGE On simple or white / light backgrounds, use the standard full colored version. On darker backgrounds, use the white reversed version. In general try to keep the logos in a light, open area without a complex background. Also avoid crowding the logo next to words and pictures. Keep it clean. pg 4

5 INCORRECT LOGO USAGE Never use the Ignite Flame or Stream Globe elements alone under any circumstance. Never squish or stretch the logo. The logo must remain proportionate. Never break apart and/or rearrange elements of the full logo. Never seprate the two logos or scale one independently of the other. Never remove any elements from the logos. This includes the Globe, the Flame, or the grey vertical line. Never remove the Independent Associate text from the Ignite logo. Also never remove the registered mark from any logo. Only use the reveresed, white version when a complex background is present. Try to keep the logo inside a solid area instead of overlapping between images. Never change the logos order or orientation. Try to keep the logo inside a solid area instead of overlapping between images. Never remove any one logo from the combined logos. Only use the reveresed, white version when a complex background is present. Only use the reversed, white version when a complex background is present. Try to keep the logo inside a solid area instead of overlapping between images. Do not change the color on any individual element of the logos. Do not use graphic styles or layer styles such as drop shadow or outer glow on the logos. Only use white as a reversed logo color when a solid / dark background is present. pg 5 Never change the overall color pallette of any of the logos.

6 BRAND COLORS STREAM COLOR PALETTE The primary color should be the dominate color used. PMS CMYK RGB HEX cd C Grey cccccc ff cc PRIMARY SECONDARY IGNITE COLOR PALETTE The primary color should be the dominate color used. PMS CMYK RGB HEX cc ff0033 C Grey cccccc PRIMARY SECONDARY pg 6

7 TYPOGRAPHY AND FONTS FONTS WE USE Please use the Sigvar font for Headline copy and the Source Sans Pro-Regular or Light font for Body copy. See examples below, or use the corporate website as an example. If you don't have these fonts available, you can use Arial or Myriad Pro as substitutes. Sigvar Source Sans Pro EXAMPLE LAYOUT HEADLINE Sigvar-Medium Sentence Case Making a difference in the lives of many. BODY Source Sans Pro - Regular or Light Sentence Case We've become America's energy independence leader by paying people to help their families and friends make smart choices with their energy needs. When your best friend recommends something, you listen, right? Now imagine that same friend operated a power company. You'd want to know about it, especially if it could help you get a competitive rate. Welcome to Stream Energy, your best friend's energy company. pg 7

8 SUMMARY Don t reinvent the wheel. While you may use the information in this guide to create your our own marketing materials for the Ignite Opportunity, we hope that you will make use of the pre-approved assets we have made available to you in your Power Center. You can be assured that the materials in the Media Library represent Stream Energy and Ignite consistently and professionally. As always, be sure to submit anything you create on your own to adapproval@igniteinc.com AVAILABLE IN YOUR POWER CENTER pg 8