LOCAL ADVERTISING SALES, ALL PARTICIPANTS. Sells digital advertising products for television stations or radio networks.

Transcription

1 Brief Job LOCAL ADVERTISING SALES, ALL PARTICIPANTS Local Advertising Sales Digital Sales Local National Sales Sells local advertising for television stations or radio networks. May be accountable for television, radio or multiple platforms, including digital. Sells digital advertising products for television stations or radio networks. Sells advertising to national accounts based in a region Top Local Advertising Sales Executive Top Digital Sales Executive Top Local National Sales Executive Regional / Market Sales Mgmt General Sales Mgr Local National Sales Dir Local Sales Mgr Digital Sales Mgr Local National Sales Mgr Account Executive Digital Sales Account Executive Sales UNAUTHORIZED REPRODUCTION OR DISTRIBUTION PROHIBITED Page 1 of 9

2 Brief Job Sales Planning Sales Operations Provides sales and Tracks and reports on sales pricing analysis and revenues and commissions, forecasting. Provides analyzes sales metrics, proposal and implements and monitors presentations for advertising contracts, and sales team. manages the master production schedule. LOCAL ADVERTISING SALES, ALL PARTICIPANTS (continued) Sales Account Service Management Manages the support and service of customers after the sale, ensures advertising performance and expectations, analyzes campaign performance. Inventory Management Traffic Continuity Media Operations Analyzes and allocates Readies, uploads and places as Manages Encodes local advertisements available commercial sold. Ensures quality assurance advertisement and adjusts equipment for high inventory for television / and compliance with contract upload log and quality audio and video playback. radio / digital. Manages terms. May have accountability ensures proper Monitors insertion equipment long- and short-term for a single station and/or a separation of and makes adjustments to inventory. central hub. commercials. ensure quality VP, Traffic Dir, Sales Operations Dir, Traffic Mgr, Sales Planning Mgr, Sales Operations Mgr, Inventory Mgr, Traffic Supv, Traffic Sr Sales Planner Sales Planner Sales Operations Individual Sales Account Service Mgr Inventory Analyst Traffic Specialist Continuity Specialist Media Ops Tech (Non Exempt) Assoc Media Ops Tech (Non Exempt) Sales Planning Coord Traffic Coord UNAUTHORIZED REPRODUCTION OR DISTRIBUTION PROHIBITED Page 2 of 9

3 Brief Job TV Management Oversees local stations and is accountable for profit and loss, ratings growth and distribution of brand and content on multiple platforms. TV Public Affairs Develops and implements the station's public affairs program, including scheduling, community outreach, managing station public service inventory and FCC reporting. Oversees media relations. TV Broadcast Operations and Engineering Oversees the station's facilities and equipment and building operations. TELEVISION STATIONS TV Master Control Monitors quality of incoming and outgoing on-air programming. May have accountability for a single station and/or a central hub. TV Engineering Maintenance Technicians Maintains and repairs technical equipment and facilities that support the audio and visual production and broadcast operations of station. TV Operations / Logistics Manages quality for multiple areas of station's broadcasts including live shots, editing and news gathering. Coordinates live broadcast news feeds. Manages new equipment training and vehicle maintenance. TV Digital Content Producing Manages the production of assets on multiple digital platforms. Adapts television content for web distribution. Ensures production quality of digital assets published TV President TV Division Head, Bcast Ops and Engineering TV Head, Market / Station General Mgr TV Head, Communications / Public Affairs TV Head, Bcast Ops and Engineering TV VP, Market / Station General Mgr TV VP, Communications / Public Affairs TV VP, Bcast Ops and Engineering TV Dir, Station General Mgr TV Dir, Communications / Public Affairs TV Dir, Bcast Ops and Engineering TV Dir, Master Control TV Mgr, Station General Mgr TV Mgr, Communications / Public Affairs TV Chief Engineer TV Mgr, Master Control TV Mgr, Ops / Logistics TV Supv, Master Control TV Sr Master Control Operator TV Sr Digital Content Producer TV Communications / Public Affairs Specialist TV Engineer TV Master Control Operator TV Engineering Maintenance Tech (Non- Exempt) TV Digital Content Producer TV Assoc Master Control Operator UNAUTHORIZED REPRODUCTION OR DISTRIBUTION PROHIBITED Page 3 of 9

4 Brief Job TV TV Producing TV Ad Producing Directs broadcast Manages the production Develops and produces programming for of content for daily commercials for station(s). station(s). Develops programs or program Manages scheduling and program and schedule group. Ensures quality control of including negotiating for production quality of commercials produced. and acquiring content. programs produced. TELEVISION STATIONS (continued) TV News Directing Oversees on-air newscasts. Develops on-air news product that enhances brand and meets compliance. TV Assignment Desk Assigns, schedules and dispatches staff to ensure top stories are covered to meet deadlines. Oversees story ideas. TV Managing Editing Oversees execution of daily content for newsroom, including generating story ideas, and positioning breaking news coverage. TV Directing Plans and directs live shows and features. Plans shots and directs crew. Instructs on-air talent and makes adjustments during broadcast. TV Technical Directing Sets up, operates and troubleshoots equipment during production or broadcast TV Head, TV Head, News Dir TV VP, TV VP, News Dir TV Dir, TV Executive Producer TV News Dir TV Show Dir TV Mgr, TV Mgr, Ad Producing TV News Dir TV Mgr, Assignment Desk TV Managing Editor TV Dir TV Supv, Ad Producing TV Sr Producer TV Assignment Editor TV Floor Mgr TV Producer TV Ad Producer TV Technical Dir TV Assoc Producer TV Ad Producing Coord TV Prdn UNAUTHORIZED REPRODUCTION OR DISTRIBUTION PROHIBITED Page 4 of 9

5 Brief Job TV Chyron Generates credits and graphic effects using graphics generating software and equipment. TELEVISION STATIONS (continued) TV Photography / Videography TV Marketing TV Promotions Gathers field news, sports or Oversees the creation, Enhances brand awareness and features stories using video production and activation of audience growth through events, and audio equipment. multi-platform marketing contests and promotional Transmits stories to station. programs for advertising campaigns across media platforms. clients. TV Promotions Producing Produces and schedules promotional projects related to programming, image, sales and marketing. TV Research Conducts audience research to inform programming, marketing and sales planning TV Division Head, Research TV Head, Mktg TV Head, Promotions TV Head, Research TV VP, Mktg TV VP, Promotions TV VP, Research TV Dir, Mktg TV Dir, Promotions TV Dir, Research Chief Photographer TV Mgr, Mktg TV Mgr, Promotions TV Mgr, Research TV Sr Promotions Writer / Producer TV Chyron Operator TV Photographer / Videographer TV Promotions Writer / Producer TV Research Analyst TV Mktg Coord TV Promotions Coord UNAUTHORIZED REPRODUCTION OR DISTRIBUTION PROHIBITED Page 5 of 9

6 Brief Job Radio Management Oversees local stations and is accountable for profit and loss, ratings growth and distribution of brand and content on multiple platforms. Radio Communications Oversees media relations and the station's public affairs program, including scheduling, community outreach, managing station public service inventory and FCC reporting. Radio Broadcast Operations and Engineering Oversees the station's facilities and equipment and building operations. RADIO STATIONS Radio Engineering Maintenance Technicians Maintains and repairs technical equipment and facilities that support the audio production and broadcast operations of station. Radio Digital Content Radio Business Operations Producing Is accountable for the businessrelated Creates, edits and publishes program elements assets on multiple digital supporting programming, platforms. Adapts television including negotiating talent content for web distribution; agreements and contracts and aligns content with station managing syndication. brand. Radio Directs broadcast programming for station(s). Develops program and schedule including negotiating for and acquiring content Radio President Radio Division Head, Bcast Ops and Engineering Radio Head, Market / Station General Mgr Radio Head, Radio Head, Bcast Communications / Public Affairs Ops and Engineering Radio Head, Radio VP, Market / Station General Mgr Radio VP, Radio VP, Bcast Communications / Public Affairs Ops and Engineering Radio VP, Radio Dir, Station General Mgr Radio Dir, Radio Mgr, Station General Mgr Radio Mgr, Radio Chief Communications / Public Affairs Engineer Radio Mgr, Business Ops Radio Mgr, Radio Engineer Radio Engineering Maintenance Tech (Non- Exempt) Radio Digital Content Producer Radio Board Operator UNAUTHORIZED REPRODUCTION OR DISTRIBUTION PROHIBITED Page 6 of 9

7 Brief Job Radio Producing Radio Ad Producing Radio Production Manages the production of Develops and produces Manages production content for daily programs commercials for station(s). quality of broadcasts or program group. Manages scheduling and and commercial Ensures production quality quality control of production scheduling of programs produced. commercial delivery. and logistics. RADIO STATIONS (continued) Radio News Directing Develops on-air newscasts. Develops onair news product that enhances brand and meets compliance. Radio News Writing Radio Sports Directing Radio Marketing Writes and edits Directs on-air sports broadcasts, Oversees the creation, materials for on-air determines sports assignments production and activation news broadcasts. and broadcast priorities. of multi-platform Conducts interviews for Manages logistics broadcast marketing programs for broadcasts. logistics of live sporting events. advertising clients Radio Head, News Dir Radio Head, Mktg Radio VP, News Dir Radio VP, Mktg Radio Dir, Prdn Radio News Dir Radio Dir, Sports Radio Dir, Mktg Radio News Dir Radio Mgr, Mktg Radio Producer Radio Ad Producer Radio News Editor Radio News Writer Radio Desk UNAUTHORIZED REPRODUCTION OR DISTRIBUTION PROHIBITED Page 7 of 9

8 Brief Job RADIO STATIONS (continued) Radio Imaging Radio Promotions Radio Promotions Producing Radio Event Planning Radio Research Creates broadcast Enhances brand awareness and Produces and schedules promotional Plans and executes events to Conducts audience research to elements that identify the audience growth through projects related to programming, enhance station awareness. inform programming, marketing station's brand. events, contests and image, sales and marketing. and sales planning. promotional campaigns across media platforms. Radio Non-Traditional Revenue Develops and executes plans to drive revenue to the station through non-traditional revenue streams Radio Division Head, Research Radio Dir, Imaging Radio Mgr, Promotions Radio Mgr, Event Planning Radio Mgr, Non-Traditional Revenue Radio Sr Promotions Producer Radio Promotions Producer Radio Research Analyst Radio Non-Traditional Revenue Analyst Radio Promotions Coord Radio Event Planning Coord Radio Promotions UNAUTHORIZED REPRODUCTION OR DISTRIBUTION PROHIBITED Page 8 of 9

9 GENERAL AND ADMINISTRATIVE MULTIPLE UNITS Brief Job Administrative Assistance Information Technology Finance and Accounting Supports the General Plans and directs financial Management function, operations and strategic providing administrative, business planning, including scheduling and other financial analysis, accounting, assistance. tax and compliance. Oversees computer network systems and station broadcast operations, including system security, hardware and software upgrades, installation and configuration, help desk, backups and recovery. Credit and Collections Human Resources Digital Content Creative Services Develops and administers Creates and maintains Develops promotional human resources programs digital content and strategy and creates the including recruitment, ensures content quality supporting advertising and training, compensation, and alignment with promotional campaigns benefits and HRIS. Ensures editorial policy and brand. and materials for delivery compliance with laws and Monitors website and across multiple platforms. regulations. mobile analytics. Extends credit, directs the collections process and accounts receivable reporting and manages collections vendors Division Head, Finance and Acctg Division Head, HR Head, IT Head, Finance and Acctg Head, HR Head, Creative Services VP, IT VP, Finance and Acctg VP, HR VP, Creative Services Dir, IT Dir, Finance and Acctg Dir, Credit and Collections Dir, Creative Svcs Mgr, IT Mgr, Finance and Acctg Mgr, Credit and Collections Mgr, HR Mgr, Digital Content IT Specialist Financial Analyst Credit and Collections Analyst HR Generalist Digital Prdn Specialist Graphic Artist / Designer Admin to General Mgr UNAUTHORIZED REPRODUCTION OR DISTRIBUTION PROHIBITED Page 9 of 9