2015 ONE SHOW PENCILS

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1 303LOWE / SYDNEY 60 Second Single Film Cinema: Short Form :90 & Under Budget Direct Captain Risky Budget Direct Captain Risky 360I / NEW YORK Mobile Mobile: Consumer Goods Mobile Use of Technology: Location-Based Services Kraft Foods/ Oscar Mayer Red Roof Inn Wake Up & Smell The Bacon Turning Flight Cancellations into Hotel Reservations 6D-K / TOKYO Design Brand Identity Series Okujun Yuki Tsumugi YUKI-SAWAYA 72ANDSUNNY / AMSTERDAM + GOOGLE CREATIVE LAB / LONDON + EMEA GOOGLE / LONDON + MEDIAMONKS / AMSTERDAM UX / UI Web UX Design: Google Google Night Walk User Experience AD&D / TOKYO + GOOD DESIGN COMPANY / TOKYO Design Design Craft: Typography SHANY SHANY ADAMANDEVEDDB / LONDON Small Space Print: Single Collateral: Posters Single Small Space Print: Campaign Outdoor: Billboards / Transit Campaign Over 60 Second Single Short Form Single Harvey Nichols Shoe Harvey Nichols Shoe Harvey Nichols Bad Fit Harvey Nichols Bad Fit John Lewis Partnership John Lewis Partnership Montys Christmas Montys Christmas 1

2 ADK / JAPAN Design Experiences: Indoor Spaces Citizen Light is Time AFRICA / SÃO PAULO Interactive Websites: Food & Drinks AmBev/Brahma Brahma Selecao Especial AICP / LOS ANGELES Design Broadcast & Moving Image: Title Sequences AICP AICP 2014 Opening & Category Titles AIRBNB / SAN FRANCISCO + TOOL / SANTA MONICA UX / UI Data Visualization & Infographics Airbnb A World of Belonging AKESTAM HOLST / STOCKHOLM Outdoor: Digital / Electronic Innovation: Outdoor Design Experiences: Outdoor Spaces Interactive Interactive Advertising: Experiential Mobile Mobile: Durable Goods Apotek Hjartat Blowing in The Wind Apotek Hjartat Blowing in The Wind Apotek Hjartat Blowing in The Wind Audi Audi The Swedish Snow Rescuers The Swedish Snow Rescuers AKQA / LONDON + AKQA / SHANGHAI Design Experiences: Brand Installations Interactive Interactive Advertising: Experiential Nike House of Mamba Nike House of Mamba AKQA / PARIS Interactive Websites: E-Commerce Hermès La Maison Des Carrés 2

3 AKQA / PORTLAND Direct Digital Direct Marketing: Mobile Nike Your Year. Directed by Nike+ UX / UI Data Visualization & Infographics Nike Your Year. Directed by Nike+ ALMAPBBDO / SÃO PAULO Social Media Social Media: Branded Social Campaign Branded Film Long Form Single Volkswagen do Brasil Kombi Last Wishes Volkswagen do Brasil Kombi Last Wishes Volkswagen do Brasil Kombi Last Wishes AMVBBDO / LONDON Outdoor: Digital / Electronic Innovation: Outdoor Pepsi MAX Pepsi MAX Unbelievable Bus Shelter Unbelievable Bus Shelter Film Video Craft: Direction Sainsbury's 1914 Newspaper: Campaign Whiskas Maps Campaign ANR BBDO / STOCKHOLM Film Innovation: Video Umeå Energi/ume.net Living with Lag ATELIER BRÜCKNER / STUTTGART + MKT / OLCHING Design Experiences: Indoor Spaces smac State Museum of Archaeology Chemnitz Time-dynamic Model of Saxony BAIDU ONLINE NETWORK TECHNOLOGY / BEIJING Mobile Use of Technology: Product & Mobile Integration Intellectual Property Integrated Digital & Physical Products Intellectual Property Experimental / R&D Baidu Online Network Technology Baidu Online Network Technology Baidu Online Network Technology Baidu Kuaisou Baidu Kuaisou Baidu Kuaisou 3

4 BARTON F. GRAF / NEW YORK Film Public Service: Non-Broadcast :20 & Under Campaign :30 / :25 Single :30 / :25 Campaign Social Media Branded Page Social Media Branded Social Campaign Social Media Use of a Social Network Esquire The Mentor Act Film Kayak Search One and Done Little Caesars Hold Music Little Caesars Hot-N-Ready The Scotts Miracle-Gro Company The Scotts Miracle-Gro Company The Scotts Miracle-Gro Company Dead Mouse Theatre Tumblr Dead Mouse Theatre Tumblr Dead Mouse Theatre Tumblr BBDO / NEW YORK Interactive Interactive Advertising: Banners Mobile Mobile Advertising: Banners Event / Live Webcast Cross-Platform Experiential: Events & Competitions 60 Second Single Over 60 Second Single American Red Cross & Bitly American Red Cross & Bitly Hope.ly Hope.ly Foot Locker HORSE With Harden Foot Locker HORSE With Harden Foot Locker Ready to Fly GE Enhance Your Lighting Film Video Craft: Scriptwriting GE Enhance Your Lighting Branded Micro-Video :30 / :25 Single :20 & Under Campaign Under $80K Budget Campaign Branded Documentaries: Film Lowe's Tap Thru Mars Chocolate North America/Snickers Mars Chocolate North America/Twix Bites Mars Chocolate North America/Twix Bites Brady Bunch #TBT TV Campaign #TBT TV Campaign Sandy Hook Promise What They Left Behind 4

5 BBDO GROUP GERMANY / BERLIN Interactive Interactive Advertising: Experiential Innovation: Outdoor Cross-Platform Experiential: Installations Responsive Environments Architecture Built Public Service: Newspaper / Magazine Campaign Outdoor: Billboards / Transit Campaign Berlin Toursimus & Kongress Berlin Toursimus & Kongress Daimler, smart/mm Daimler, smart/mm Flashback: Discover Berlin Flashback: Discover Berlin The dancing Traffic Light The dancing Traffic Light Mars Get adopted Mars Get adopted BBDO INDIA / MUMBAI Design Collateral Design: Promotional Items Design Design for the Greater Good: For-Profit Initiated Visa India Visa Saree Visa India Visa Saree BBDO MEXICO / MEXICO CITY Print Craft: Writing Magazine: Campaign Mars Mexico Matilda Mars Mexico Who Saves Who Campaign BBDO PAKISTAN / LAHORE Design Design for the Greater Good: Government / Non-Profit Initiated Reprieve/Foundation for Fundamental Rights Not A Bug Splat Public Service: Outdoor Single Reprieve/Foundation for Fundamental Rights Not A Bug Splat Innovation: Outdoor Reprieve/Foundation for Fundamental Rights Not A Bug Splat 5

6 BBDO PROXIMITY / SINGAPORE Interactive Websites: Public Service Interactive Interactive Advertising: Public Service CarbonStory World Under Water CarbonStory World Under Water BBDO / TORONTO Outdoor: Billboards / Transit Campaign Mars Canada Hunger Scale BBH / NEW YORK UX / UI Web UX Design: Cross-Channel Integration Sony PlayStation Gamer Masterpiece BEIERARBEIT / BIELEFELD Design Design: Self-Promotion beierarbeit Retrospective Heinz Beier / Stamps BLUEHIVE / SÃO PAULO Direct Direct Marketing: Flat Mailing Ford Ranger User s Manual BV MCCANN ERICKSON ROMANIA / BUCHAREST Social Media Branded Social Campaign Social Media Use of a Social Network Vodafone Romania Vodafone Romania Ghita, The Social Shepherd Ghita, The Social Shepherd BVD / STOCKHOLM Design Design Craft: Printing & Paper Craft The Swedish Society of Crafts and Design The Design S Award 2014 CAA MARKETING / LOS ANGELES Branded Content: Animation Dolby Silent CHEIL CHINA / BEIJING Intellectual Property Experimental / R&D Friends of Nature Rebirth After Reading 6

7 CHEIL INDIA / GURGAON Design Public Service Design: Promotional Items Design Design for the Greater Good: Government / Non-Profit Initiated Salaam Baalak Trust The Light Bag Salaam Baalak Trust The Light Bag CHEIL WORLDWIDE / SEOUL Mobile Mobile: Services / Utilities UX / UI Mobile UX Design: User Experience Samsung Electronics Look At Me Samsung Electronics Look At Me CLM BBDO / BOULOGNE-BILLANCOURT Branded Gaming UX / UI Web UX Design: User Experience Direct Digital Direct Marketing: Websites, Microsites & Banners Interactive Interactive Advertising: Interactive Video Guy Cotton Trip Out to Sea Guy Cotton Trip Out to Sea Guy Cotton Trip Out to Sea Guy Cotton Trip Out to Sea CODE AND THEORY / NEW YORK UX / UI Web UX Design: Interface Craft Los Angeles Times The redesign of latimes.com COLENSO BBDO / AUCKLAND Outdoor: Billboards / Transit Campaign Collateral: Promotional Materials Fonterra Back to Nature Frucor Beverage Hidden Graphics Radio Innovation: Radio MARS Pedigree K9FM Radio Radio Craft: Scriptwriting MARS Pedigree Talkies 7

8 CREATIVE JUICE / BANGKOK Design Design Craft: Printing & Paper Craft EMRO ASIA Effective Microorganisms Calendar Design Collateral Design: Promotional Items EMRO ASIA Effective Microorganisms Calendar Design Design for the Greater Good: For-Profit Initiated EMRO ASIA Effective Microorganisms Calendar DDB CANADA / VANCOUVER :30 / :25 Single Netflix Pep Talk DDB GROUP / BERLIN Magazine: Single Outdoor: Billboards / Transit Single Outdoor: Billboards / Transit Single Volkswagen Parking Jury Volkswagen Parking Grandstand Volkswagen Parking Jury DDB GROUP / MELBOURNE Interactive Interactive Advertising: Public Service RSL Australia Minute of Silence Mobile Mobile: Public Service RSL Australia Minute of Silence DDB GROUP NEW ZEALAND / AUCKLAND Outdoor: Installations & Ambient Single SKY Television Bring Down the King DDB / NEW YORK Design Design Craft: Printing & Paper Craft Design Design for the Greater Good: Government / Non-Profit Initiated WATERisLIFE Drinkable Book WATERisLIFE Drinkable Book 8

9 DDB SPAIN / MADRID Cross-Platform Public Service Experiential: Events, Competitions & Installations CELEM (European Women's Lobby) ABORTIONTRAVEL Magazine: Campaign VAESA/Volkswagen Volkswagen 360º Area View Campaign DDB / STOCKHOLM Design Design for the Greater Good: For-Profit Initiated Uniforms For The Dedicated The Rag Bag Intellectual Property Physical Product Uniforms For The Dedicated The Rag Bag DEL CAMPO SAATCHI & SAATCHI / BUENOS AIRES Interactive Websites: Durable Goods BGH My Home is an Oven DENTSU / NAGOYA Design Design Craft: Printing & Paper Craft SHACHIHATA Imagination changes the world Design Package Design SHACHIHATA Imagination changes the world DENTSU / TOKYO Design Publication Design: Book Cover Design Collateral Design: Posters Series Design Design Craft: Photography Interactive Interactive Craft: Animation / Motion Graphics DENTSU Kanji ID East Japan Railway Company East Japan Railway Company Get Back, Tohoku. Get Back, Tohoku. Japan Sport Council Reviving Legends UX / UI Data-Focused Design Japan Sport Council Reviving Legends Design Data Visualization Design: Infographics Sports Biz Fencing Visualized UX / UI Data-Focused Design Sports Biz Fencing Visualized Design Collateral Design: Posters Single Design Broadcast & Moving Image: Short Films & Videos Tokio Marine Nichido Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo Junior Swimming Championships 1 Creation. 9

10 DENTSU / TOKYO + MORI / TOKYO + PEN. / TOKYO + CREATIVE POWER UNIT / TOKYO Design Brand Identity Series Honda Motor Honda. Beautiful Engines. DEUTSCH / LOS ANGELES UX / UI Web UX Design: Utility Volkswagen vw.com UX / UI Web UX Design: User Experience Volkswagen vw.com DEUTSCH / NEW YORK Interactive Websites: Corporate PwC PwC Extraordinary Challenges DIGITASLBI / NEW YORK UX / UI Mobile UX Design: Utility Taco Bell Taco Bell Mobile Ordering Application UX / UI Mobile UX Design: User Experience Taco Bell Taco Bell Mobile Ordering Application DM9DDB / SÃO PAULO Mobile Other Digital Solutions Amaral Carvalho Hospital ELO Teddy Bear Mobile Use of Technology: Product & Mobile Integration Amaral Carvalho Hospital ELO Teddy Bears DROGA5 / NEW YORK 60 Second Single Heineken USA / Newcastle Brown Ale Newcastle Brown Ale: Band of Brands Short Form Series Heineken USA / Newcastle Brown Ale Newcastle Brown Ale: Band of Brands Social Media Social Media: Branded Page Heineken USA / Newcastle Brown Ale No Bollocks Film Video Craft: Scriptwriting Heineken USA / Newcastle Brown Ale Stephen Merchant Presents: "If We Won" Branded Online: Short Form Mondelez International / Honey Maid Dad & Papa Cross-Platform Brand Transformation Mondelez International / Honey Maid This Is Wholesome Film Public Service: Non-Broadcast The National Women s Law Center Equal Payback Project 10

11 DROGA5 / NEW YORK (CONT.) Direct Digital Direct Marketing: Websites, Microsites & Banners Under Armour Gisele Bündchen Will Beats Noise Interactive Websites: Footwear, Clothing & Accessories Under Armour Gisele Bündchen Will Beats Noise Interactive Interactive Advertising: Interactive Video Under Armour Gisele Bündchen Will Beats Noise Interactive Interactive Craft: Animation / Motion Graphics Under Armour Gisele Bündchen Will Beats Noise UX / UI Web UX Design: Interface Craft Under Armour Gisele Bündchen Will Beats Noise Social Media Integrated Campaign Under Armour Gisele Bündchen Will Beats Noise ELEVEN / SAN FRANCISCO Film Innovation: Video Virgin America BLAH Airlines Long Form Single Social Media Social Media: Branded Social Campaign Virgin America BLAH Airlines Virgin America BLAH Airlines ETHEL AVENUE / LOS ANGELES Self-Promotion Johanna Stein Momhead EXIT FILMS / MELBOURNE + 72ANDSUNNY / AMSTERDAM + SMUGGLER / LONDON Branded Content: Direction Samsung Every Day is Day One 11

12 F/NAZCA SAATCHI & SAATCHI / SÃO PAULO Branded Content: Direction Design Broadcast & Moving Image: Short Films & Videos Film Cinema: Long Form Over :90 Film Video Craft: Direction Direct Direct Marketing: Dimensional Mailing Collateral: Posters Campaign Leica Gallery São Paulo Leica Gallery São Paulo Leica Gallery São Paulo Leica Gallery São Paulo Leica Gallery São Paulo Leica Gallery São Paulo Soundlab Box Soundlab Posters FACTORY / LONDON + WIEDEN+KENNEDY / LONDON Interactive Interactive Craft: Sound Design Honda The Other Side FALLON / MINNEAPOLIS :30 / :25 Single Arby's Pepsi Agreement FCB BRASIL / SÃO PAULO Branded Film Branded Online: Short Form Direct Digital Direct Marketing: Social Media & Viral CNA Speaking Exchange CNA Speaking Exchange CNA Speaking Exchange FCB / CHICAGO Collateral: Posters Campaign Copic Thick & Fine FCB SOUTH AFRICA / JOHANNESBURG Cross-Platform Experiential: Installations Coca-Cola South Africa A rainbow for the Rainbow Nation 12

13 FP7 / DUBAI Cross-Platform Experiential: Installations Sony Mobile Communications Xperia Aquatech Store FUNNY OR DIE / LOS ANGELES Branded Online: Long Form Healthcare.gov Between Two Ferns with Zach Galfianakis: President Barack Obama GEOMETRY GLOBAL / BOGOTA + OGILVY & MATHER / BOGOTA Branded Online: Short Form Cross-Platform Public Service Experiential: Ambient & Guerilla Colombia's Ministry of Environment Colombia's Ministry of Environment The Lionfish Invasion Terribly Delicious The Lionfish Invasion Terribly Delicious GEOMETRY GLOBAL / HONG KONG Design Experiences: Outdoor Spaces Design Collateral Design: Posters Series Magazine: Single Cebu Pacific Air Rain-Codes Hamleys Little Masters Hamleys Van Gogh GEOMETRY GLOBAL / MOSCOW + OGILVY COMMONHEALTH / MOSCOW UX / UI Mobile UX Design: Utility Sanofi Get Well Kit GEOMETRY GLOBAL / PRAGUE + OGILVY & MATHER / PRAGUE Social Media Social Media: Branded Social Campaign Prague Pride LGBTAvatars GEOMETRY GLOBAL GERMANY / FRANKFURT Design Collateral Design: Promotional Items Fedrigoni Fine Paper The Paper Skin Design Package Design Fedrigoni Fine Paper The Paper Skin Direct Direct Marketing: Dimensional Mailing Fedrigoni Fine Paper The Paper Skin 13

14 GGH LOWE / HAMBURG + GRABARZ & PARTNER / HAMBURG Direct Direct Marketing: Ambient Media Cross-Platform Public Service Experiential: Events, Competitions & Installations Interactive Websites: Public Service Social Media Social Media: Integrated Campaign ZDK Gesellschaft Demokratische Kultur ZDK Gesellschaft Demokratische Kultur ZDK Gesellschaft Demokratische Kultur ZDK Gesellschaft Demokratische Kultur Nazis against Nazis Germany's most involuntary charity walk Nazis against Nazis Germany s most involuntary charity walk Nazis against Nazis Germany s most involuntary charity walk Nazis against Nazis Germany s most involuntary charity walk GIICHI DESIGN / TOKYO Design Design Craft: Typography Morisawa Type Design Competition 2014 Choyo (Font) GREY CANADA / TORONTO Radio Innovation: Radio GSK See you do snore Radio Public Service: Radio Campaign Moms Demand Action for Gun Sense in America Calling All Kroger Stores GREY GERMANY / DUSSELDORF + GREY / BERLIN UX / UI Data Visualization & Infographics SoundCloud The Berlin Wall of Sound GREY / LONDON + MONOTYPE / NEW YORK + HOGARTH / LONDON + GREYPOSSIBLE / LONDON Intellectual Property Digital Product Ryman Stationary Ryman Eco GREY / NEW YORK Cross-Platform Experiential: Installations TNT Dallas Gas Station GREY / NEW YORK + RABBIT / NEW YORK Film Public Service: Non-Broadcast States United to Prevent Gun Violence Unload Your 401k 14

15 GRID WORLDWIDE BRANDING AND DESIGN / JOHANNESBURG Design Collateral Design: Posters Series ANTI-EST. #UNLEARN GROW / NORFOLK + HEAT / SAN FRANCISCO + GOOGLE CREATIVE PARTNERSHIPS / MOUNTAIN VIEW Interactive Interactive Advertising: Banners EA Sports / Google EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project HAKUHODO / TOKYO + HAKUHODO KETTLE / TOKYO Design Experiences: Indoor Spaces Suntory Holdings Hibiki Glass HAKUHODO / TOKYO Design Collateral Design: Posters Series Design Design Craft: Photography Direct Direct Marketing: Ambient Media Infas Publications Cityscape Infas Publications Cityscape Tsutaya Panicoupon HAKUHODO KETTLE / TOKYO + AID-DCC / TOKYO + INVISIBLE DESIGNS LAB. / FUKUOKA + TOKYO /TAIYOKIKAKU / TOKYO The University of Intellectual Property Software, Tsukuba's Special Eye Play the Piano Services, Programs & Platforms Needs Schools HAVAS WORLDWIDE / NEW YORK Radio Consumer Radio: Campaign Dos Equis The Most Interesting Man In The World HEAT / SAN FRANCISCO Long Form Single Electronic Arts Madden Season HELLO MONDAY / AARHUS Interactive Interactive Craft: Sound Design UX / UI Web UX Design: Interface Craft j.viewz The DNA Project j.viewz The DNA Project 15

16 HERE DESIGN / LONDON Design Package Design: Product Line Geometry of Pasta Geometry of Pasta HEREZIE / PARIS Design Design Craft: Photography Zwilling J.A. Henckels The Beauty Of Sharpness Magazine: Campaign Zwilling J.A. Henckels The Beauty Of Sharpness Collateral: P.O.P. & In-Store Campaign Zwilling J.A. Henckels The Beauty Of Sharpness Print Craft: Art Direction Zwilling J.A. Henckels The Beauty Of Sharpness Salmon Print Craft: Art Direction Zwilling J.A. Henckels The Beauty Of Sharpness Watemelon HEYE / MUNICH Interactive Websites: Footwear, Clothing & Accessories Mammut Sports Group #Project360 UX / UI Web UX Design: Utility Mammut Sports Group #Project360 UX / UI Web UX Design: User Experience Mammut Sports Group #Project360 HILL HOLLIDAY / BOSTON Mobile Use of Technology: Augmented Experience Responsive Environments Interiors Commercial / Private Merrell Trailscape Merrell Trailscape INTERBRAND / NEW YORK Design Public Service: Collateral Design Mandela Poster Project Paper Prison IYAMADESIGN / TOKYO Design Collateral Design: Booklets & Brochures Kamoi Kakoshi mt book J / TOKYO + ENJIN / TOKYO Design Package Design Asahiseika Yawairo Uiro 16

17 J WALTER THOMPSON / LONDON Design Design for the Greater Good: For-Profit Initiated Royal Dutch Shell Shell Make The Future J. WALTER THOMPSON INDIA / BANGALORE Branded Content: Direction Nike India Make Every Yard Count Film Innovation: Video Nike India Make Every Yard Count User Generated Content Interactive Websites: Social Networks Social Media Social Media: Branded Social Campaign Nike India Make Every Yard Count Nike India Make Every Yard Count Nike India Make Every Yard Count J.WALTER THOMPSON CHILE / SANTIAGO Radio Public Service: Radio Campaign Cruz Roja Chilena Lost JOE PUBLIC / JOHANNESBURG Cross-Platform Experiential: Events & Competitions I Vote SA Cinemark Experience App JUNIPER PARK / TORONTO Radio Public Service: Radio Campaign Radio Public Service: Radio Single YWCA #notokay Radio Campaign YWCA Thats No Joke JUNYA KAMADA / SAPPORO Design Brand Identity Series Imoo tofu store Super normal tofu Design Package Design Imoo tofu store Super normal tofu Design Public Service: Brand Identity Series Tokyo Midtown Design Touch 17

18 JWT / AMSTERDAM Short Form Single ELAN ELAN Taste the Translation Social Media Social Media: Branded Social Post ELAN ELAN Taste the Translation JWT / SYDNEY Creative Use of Music Supporting a Brand Cancer Council NSW I Touch Myself Project JWT / SÃO PAULO Direct Direct Marketing: Dimensional Mailing Tramontina The Barbecue Bible JWT INDIA / BANGALORE Over 60 Second Single Under $80K Budget Single Nike India Make Every Yard Count Nike India Make Every Yard Count KINETIC / SINGAPORE Design Design Craft: Printing & Paper Craft HOLYCRAP.SG Rubbish Famzine. Till Death Do Us Part Design Publication Design: Magazine Layout HOLYCRAP.SG Rubbish Famzine. Till Death Do Us Part LA RED / HAMBURG + ARTIFICIAL ROME / BERLIN Mobile Mobile: Branded Games UX / UI Mobile UX Design: Interface Craft Kia Motors Europe Kia Motors Europe GT RIDE Viral Gaming for Kia GT RIDE Viral Gaming for Kia LEAGAS DELANEY / HAMBURG Cross-Platform Experiential: Guerilla MSC Kreuzfahrt The MSC Magnifica Shiphorn Chor LEO BURNETT / BEIRUT + LEO COMM / BEIRUT Social Media Social Media: Branded Social Post Johnnie Walker Keep Walking Lebanon Keep the Flame Alive 18

19 LEO BURNETT / CHICAGO Direct Digital Direct Marketing: Social Media & Viral Cross-Platform Integrated Branding: Consumer Campaign Direct Digital Direct Marketing: Social Media & Viral LEO BURNETT / HONG KONG Design Design Craft: Printing & Paper Craft Allstate Social Savvy Burglar Allstate Social Savvy Burglar Esurance #EsuranceSave30 Hair Culture Hairstyle Calendar LEO BURNETT / MADRID Film Cinema: Long Form Over :90 Loterias y Apuestas del Estado There is no Bigger Price than Sharing LEO BURNETT / SAN JOSE Cross-Platform Experiential: Guerilla Fundación Paniamor Incomplete Bios LEO BURNETT / SYDNEY Radio Public Service: Radio Single Branded Mobile Direct Digital Direct Marketing: Mobile Intellectual Property Software, Services, Programs & Platforms Public Service: Newspaper / Magazine Campaign Public Service: Collateral Campaign Public Service: Newspaper / Magazine Single Public Service: Collateral Single Public Service: Newspaper / Magazine Single Public Service: Newspaper / Magazine Single Samsung Dad Samsung S-Drive Samsung S-Drive Samsung S-Drive WWF Poachers WWF Poachers WWF Rhino WWF Rhino WWF Shark WWF Tiger 19

20 LEO BURNETT / TORONTO Innovation: Outdoor Outdoor: Installations & Ambient Campaign Print Craft: Art Direction Outdoor: Installations & Ambient Single Direct Direct Marketing: Dimensional Mailing Bell Media/TSN Eugenie Bell Media/TSN Kings and Queens of the Court Bell Media/TSN Serena Bell Media/TSN Serena IKEA The Most Helpful Measuring Tape in the World LEO BURNETT / TORONTO + LEO BURNETT / CHICAGO + LEO BURNETT + HOLLER / LONDON Branded Content: Writing Direct Digital Direct Marketing: Social Media & Viral Short Form Single Cross-Platform Brand Transformation Social Media Social Media: Integrated Campaign Procter & Gamble / Always Procter & Gamble / Always Procter & Gamble / Always Procter & Gamble / Always Procter & Gamble / Always #LikeAGirl #LikeAGirl #LikeAGirl #LikeAGirl #LikeAGirl LG2 / QUEBEC + QUATRE ZERO UN / MONTREAL + BLVD / MONTREAL + NOVA FILM / QUEBEC Film Public Service: Television Single Société de l'assurance automobile du Québec Messenger LOCAL PROJECTS / NEW YORK + COOPER HEWITT, SMITHSONIAN DESIGN MUSEUM / NEW YORK Responsive Environments Interiors Commercial / Private Cooper Hewitt, Smithsonian Design Museum Cooper Hewitt, Smithsonian Design Museum LOCAL PROJECTS / NEW YORK + NATIONAL SEPTEMBER 11 MEMORIAL & MUSEUM / NEW YORK + LAYMAN DESIGN / NEW YOK + THINC DESIGN / NEW YORK Responsive Environments Interiors Commercial / Private National September 11 Memorial & Museum National September 11 Memorial & Museum 20

21 LODUCCA / SÃO PAULO Mobile Use of Technology: Location-Based Services Record Collection Sat-JF14 LOGAN / LOS ANGELES Branded Content: Editing Hoonigan Gymkhana Seven: Wild in the Streets Film Video Craft: Direction Hoonigan Gymkhana Seven: Wild in the Streets LOLA LOWE & PARTNERS / MADRID 60 Second Campaign Libero/Football Magazine If They Explain It With Football, You Get It LOWE CHINA / SHANGHAI Public Service: Newspaper / Magazine Campaign Shanghai General Motors Human Traffic Sign Public Service: Outdoor Campaign Shanghai General Motors Human Traffic Sign M&C SAATCHI / SYDNEY Design Public Service Design: Promotional Items Monikas Doggie Rescue Dog Home M&C SAATCHI / SYDNEY + GOOGLE / SYDNEY + SHARK MITIGATION SYSTEMS / PERTH + UVS / PERTH Intellectual Property Physical Product Mobile Use of Technology: Location-Based Services Mobile Mobile: Other Digital Solutions Optus Cleverbuoy Optus Cleverbuoy Optus Cleverbuoy M&C SAATCHI ABEL / CAPE TOWN Design Design for the Greater Good: Government / Non-Profit Initiated The Haven Night Shelter on Napier The Street Store Interactive Websites: Social Networks The Haven Night Shelter on Napier The Street Store 21

22 MADRE / BUENOS AIRES Commercials of Var. Length Campaign Aerolineas Argentinas Saint Exupèry MARCEL / PARIS Design Experiences: Brand Installations Intermarché Inglorious Fruits and Vegetables Cross-Platform Integrated Branding: Consumer Campaign Intermarché Inglorious Fruits and Vegetables Cross-Platform Brand Transformation Intermarché Inglorious Fruits and Vegetables MCCANN ERICKSON / NEW YORK Public Service: Newspaper / Magazine Campaign Public Service: Newspaper / Magazine Single Public Service: Outdoor Single Evolve If They Find It Evolve Swords Evolve Swords MCCANN / LONDON Mobile Mobile: E-Commerce Momondo Friend Compass MCCANN / MELBOURNE Interactive Websites: Branded Games Mobile Mobile: Branded Games Direct Digital Direct Marketing: Websites, Microsites & Banners Metro Trains Metro Trains Dumb Ways to Die: The Games Dumb Ways to Die: The Games Tigerair Infrequent Flyers Club 22

23 MCCANN WORLDGROUP INDIA / MUMBAI Design Collateral Design: Posters Series Perfetti Van Melle / Big Babol Fruits Collateral: Posters Campaign Perfetti Van Melle / Big Babol Fruits Collateral: P.O.P. & In-Store Campaign Perfetti Van Melle / Big Babol Fruits Small Space Print: Single Perfetti Van Melle / Big Babol Mango Collateral: Posters Single Perfetti Van Melle / Big Babol Mango Collateral: Posters Single Perfetti Van Melle / Big Babol Tangerine Collateral: P.O.P. & In-Store Single Perfetti Van Melle / Big Babol Tangerine MEMAC OGILVY / DUBAI Branded Content: Direction Al Jazeera News Network We Are Fire Cross-Platform Integrated Branding: Public Service Campaign UN Women The Autocomplete Truth Breaks All Barriers Social Media Social Media: Branded Social Campaign UN Women The Autocomplete Truth Breaks All Barriers MIHARUMIYUKIJIRO / TOKYO Design Design Craft: Photography Yokohama city board of education Books build children. MING UTILITY AND ENTERTAINMENT GROUP / NEW YORK UX / UI Mobile UX Design: Interface Craft Swedish Match Altitude Drop MORI / TOKYO + DENTSU / TOKYO + PEN. / TOKYO + CREATIVE POWER UNIT / TOKYO Design Collateral Design: Booklets & Brochures Honda Motor Honda. Beautiful Engines. MORI / TOKYO + DRILL / TOKYO + DENTSU / TOKYO + MORIMORI / TOKYO Music Videos OK Go + Honda OK Go: I Won t Let You Down 23

24 MORI / TOKYO + KAIBUTSU / TOKYO + BIRDMAN / TOKYO + KIRIFUDA / TOKYO Interactive Websites: Travel, Entertainment & Leisure OK Go + Honda iwontletyoudown.com (OK Go) MORI / TOKYO + DENTSU / TOKYO + PEN. / TOKYO + CREATIVE POWER UNIT / TOKYO Design Brand Identity Series Hotel Japan Hotel Japan MOTHER / NEW YORK Direct Digital Direct Marketing: Websites, Microsites & Banners James Patterson James Patterson Self-Destructing Book Mobile Digital Publications: App-Based James Patterson James Patterson Self-Destructing Book MR_DESIGN / TOKYO + MR_DESIGN / NEW YORK Design Design Craft: Typography Design Collateral Design: Posters Series Design Public Service: Collateral Design Design Design Craft: Typography Design association NPO HOKUSAI_LINE Systems Landscape of BRAUN Tama Art University TAMABI Tama Art University TAMABI MUH-TAY-ZIK HOF-FER / SAN FRANCISCO + NETFLIX / LOS ANGELES + MSL / NEW YORK Interactive Websites: Publications & Media Netflix Spoil Yourself MULLEN / BOSTON Branded Online: Short Form American Greetings The World's Toughest Job Interactive Websites: Travel, Entertainment & Leisure National Geographic Channel Live From Space MUTUAL MOBILE / AUSTIN UX / UI Mobile UX Design: Interface Craft Nike Nike SB 2.0 NETFLIX / THE WEINSTEIN COMPANY / LOS ANGELES Design Broadcast & Moving Image: Title Sequences Marco Polo Title Sequence 24

25 NIPPON DESIGN CENTER / TOKYO + DRAFT / TOKYO + ALL RIGHT / TOKYO Design Package Design: Product Line Kiyosato Shouchu Office Potato shochu Hokkaido Kiyosato NORTH KINGDOM / SKELLEFTEA UX / UI Web UX Design: User Experience Google & LEGO Build With Chrome 2.0 NORTH KINGDOM / STOCKHOLM UX / UI Mobile UX Design: Interface Craft Warner Bros. / Google The Hobbit: The Battle of The Five Armies NOT IMPOSSIBLE LABS / VENICE BEACH + THE EBELING GROUP / VENICE BEACH Branded Documentaries: Online Interactive Interactive Advertising: Public Service Not Impossible Labs Dons Voice Not Impossible Labs Dons Voice ODD DIVISION / LOS ANGELES + TOOL / SANTA MONICA Mobile Use of Technology: Augmented Experience Moogfest Moogfest Conductar OGILVY / PARIS Direct Digital Direct Marketing: Websites, Microsites & Banners Direct Digital Direct Marketing: Social Media & Viral Allianz Allianz Real Life Allianz Allianz Real Life Interactive Websites: Services Allianz Allianz Real Life OGILVY & MATHER / MEXICO Creative Use of Music Supporting a Brand Direct Direct Marketing: Ambient Media Cross-Platform Public Service Experiential: Events, Competitions & Installations Interactive Interactive Advertising: Public Service Casa de la Amistad The Hair Fest Casa de la Amistad The Hair Fest Casa de la Amistad The Hair Fest Casa de la Amistad The Hair Fest 25

26 OGILVY & MATHER ARGENTINA / BUENOS AIRES Radio Innovation: Radio Colegio Las Lomas Oral Rising Voices OGILVY & MATHER / CAPE TOWN Newspaper: Single Volkswagen South Africa Terminal Velocity OGILVY & MATHER JAPAN / TOKYO Design Design Craft: Photography Sea Road International Packed Couple OGILVY & MATHER / JOHANNESBURG Radio Consumer Radio: Campaign Radio Consumer Radio: Single Radio Radio Craft: Scriptwriting Lucozade Give Me Strength Suntory Suntory Lucozade Teleconference Lucozade Teleconference OGILVY & MATHER VIETNAM / HO CHI MINH CITY Print Craft: Writing Lien Foundation Take the Final Bow OGILVY AND MATHER / CHICAGO Design Collateral Design: Posters Single Steppenwolf Theatre Okay, Bye OGILVY / BEIJING Design Experiences: Outdoor Spaces China Foundation for Poverty Alleviation Making Clothing Donation Instantly Rewarding 26

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