The curriculum: «Master of business administration»

Transcription

1 The number of training hours: 1810 hours. The curriculum: «Master of business administration» The duration of studies: calendar months. УТВЕРЖДАЮ Генеральный директор ОЧУ ЦДО «Сити Бизнес Скул» Н.Е. Лагенен «23» июня 2015г. Утверждено приказом от /ОСН The form of education: self-education using distance learning technologies. Module Title According to the curriculum using distance education technology, hours total Distance learning, hours lectures practical classes, workshops Interim certific ation Final attestation Basic management skills and decisionmaking in business 2 Leadership and personal efficiency of a Manager Business-communications Competitive strategies Strategical management Business processes and IT Innovation and modification management Operations management Management of production processes and quality Logistics of the company

2 Module Title According to the curriculum using distance education technology, hours total Distance learning, hours lectures practical classes, workshops Interim certific ation Final attestation Search, hiring, recruitment and adaptation of personnel Personnel management Corporate culture Marketing strategy of business Marketing management Sales management Financial management. Financial control and reporting Investment and fundraising Managerial Economics and management Microeconomics Corporate finance Macroeconomics and global economic Legislative and legal environment of business Ethics and responsibility in business Project management TOTAL: Final attestation Final testт 7 Case-studies 60

3 Module Title According to the curriculum using distance education technology, hours total Distance learning, hours lectures practical classes, workshops Interim certific ation Final attestation Preparation and defense of graduation final qualifying work 72 TOTAL: 1810 The content of the modules Module 1. Basic management skills and decision-making in business Basic management skills. Time management. The delegation of authority. Business etiquette. Effective solutions. Stress management. Social psychology. Dynamic processes in a small group. Behavioral analysis. Module 2. Leadership and personal efficiency of a Manager Personal efficiency of a Manager. Leadership. 7 habits of a modern leader. Build the personal brand of a successful leader. Emotional intelligence as the basis of a leader. Time management of the Manager.

4 Personal efficiency assessment. Management of reputational risks. Team building. Module 3. Business-communications Conflict management. Public speaking skills. Effective communication. Skills of conducting business negotiations. Hard talks. Mediation technologies in business. GR companies and the Manager role. Module 4. Competitive strategies Competitive wars. Opposition to the raiding and capture of business. Basic competitive strategies. Risk management. Module 4. Strategical management Identity of the organization: mission and goals. Organizational structure of the company. The relationship and communication. The formation of strategies and technologies of strategic decision-making Implementation of the strategy. Control of execution. Strategic market analysis: methods and technologies. Balanced scorecard (BSC). Module 6. Business processes and information technologies Business processes modeling and process management. Setting the business processes, their efficiency assessment and optimization

5 Security of business. Information technology and business processes. Module 7. Innovation and modification management Innovation policy of the company. Information management. Knowledge management. The specifics of innovation management. Planning of innovation portfolio. Modification management. Modification resistance management. Mergers and acquisitions of companies. Module 8. Operations management Management of the company according to I. Adizes. Management of information systems. Systems of company management and business processes. Module 9. Management of production processes and quality Tools of quality management. A system of total quality management. Ensuring the quality of goods and services. Module 10. Logistics of the company Inventory management in the company. Warehouse logistics. The supply chain management. Procurement logistics. Production logistics.

6 Distribution logistics. Module 11. Search, hiring, recruitment and adaptation of personnel Recruitment and hiring of staff. Personnel adaptation. Coaching, mentoring. Optimization of organizational structures and staffing. Module 12. Personnel management The HR management strategy. HR potential of the company. Organizational behavior and team building. The regulation of labor and staff management. Methods of personnel assessment. Technology Assessment center. Development and training of personnel: technologies and training programmes. The creation of a corporate training center. Tangible and intangible motivation of staff. Compensation package. Career management as a new form of staff development. The personell reserve. Workforce planning and budgeting. System of remuneration: tariff rates and grading. Building of motivation system based on KPIs. Corporate culture and employer brand. Module 13. Corporate culture Development of competency model based on balanced scorecard (BSC). Module 14. Marketing strategy of business Structure of marketing activities in the company. Competitors: analysis, evaluation of company competitiveness and confrontation.

7 Positioning, branding and competitive advantages of the company. Customers: segmentation, behavior modeling, development of needs Strategic marketing. Basic and non-standard strategies. Developing and bringing a new product to the market. Features of work with social media (SMM, Social Media Marketing) Promotion in the Internet. Assessment of the effectiveness of the marketing service of the company. Module 15. Marketing management Market analysis: methods and technologies. Internal analysis of the company: products, advantages, disadvantages. Assortment, pricing, channels of distribution of company products. Marketing research in the commercial activities of the company. Marketing communications: ATL, BTL, TTL. Trade-marketing. Sales structure in the company. Module 16. Sales management Planning and forecasting of sales in the company. New methods and standards. Management of distribution channels: branches, dealers, franchises. Sales agents and representatives. Operations management in sales management. Recruitment in the sales department. Training. Stimulation (smart objectives and KPIs). Setting of active sales system in the company. Customer focus and loyalty. Managing relationships with clients. Database. The value of a customer. Key and VIP clients management.

8 Retail sales management. The wholesale management. Internet Commerce. Assessment of the effectiveness of the sales Department. Module 17. Financial management. Financial control and reporting. Financial, tax and management accounting of the company. Financial shape and the balance. Work with accounts receivable. Budgeting of the company: the levels and numbers. Accounting and reporting in the Russian Federation. Basis of IFRS for managers. Tax audits and relationships with tax authorities. Tax management. Module 18. Investment and fundraising Financing of the company. Investment. Analysis of profitability, risks and solvency of the company. The optimal structure and possible modifications. Sponsoring and fundraising. Foreign investment. Module 19. Managerial Economics and management accounts Managerial Economics and legal environment of business. Complex economic analysis of economic activity. Management accounting.

9 Internal and external audit. Модуль 20.Microeconomics. Microeconomic analysis of the company. The markets of factor production and income distribution. Theory of production. Market of the capital and natural resources. Welfare Economics. Module 21. Corporate finance. Valuation of enterprise (business) cost. Financial analysis. Financial management of the company: the assets and liabilities, capital, cash flow, investments. Corporate management systems with the predominant role of the stock market. Structure of debt, optimal financial contracts and obligations. Module 22. Macroeconomics and global economic environment. System of national accounts. Globalization and the national interest. Current economic instability: the relationship of inflation and unemployment. Integration of Russia into the world economy. Macroeconomic balance and the real interest rate (model IS-LM). Module 23. Legislative and legal environment of business.. Legal regulation of certain types of entrepreneurial activities. Legal relationship and its participants.

10 Contract law. Customs regulation and foreign trade. Features and perspectives of cooperation of the CIS and BRICS. Tax liability of the business. Socio-labour relations and their regulation. Module 24. Ethics and responsibility in business. Conflict of theoretic schools: holism, individualism, ethics. Social partnership, its forms, functions and principles. Health care as a social institution business. Organization of the social sphere. Environmental responsibility of business. Module 25.Project management. Projects in the management of the company. The types of projects. Organizational approach to project management. The success factors. Life cycle of the project. Internal and external environment of the project. Time frame and resources. The project team and interaction in it. The communication component of the project. Financial management of the project. Attraction of investments. Risk management and project modifications. Quality management. Controlling. Reporting. Evaluation of the effectiveness. Management of Start-up projects.