Track 1 Business & Entrepreneurship Education

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1 Track 1 Business & Entrepreneurship Education iexec The course provides ICT related business education that enables learners to develop new strategies to transform their organization and business through the strategic use of IT and Internet applications. When participants complete the course, they should be able to do the following: Examine and identify the current needs and priorities of their organizations and how ICT can be applied to address them Lead or facilitate planning processes to define organizational goals that can be met with the use of ICTs Develop and prioritize a portfolio of potential ICT projects Create a business case and an action plan to accomplish goals and objectives using ICT Work collaboratively with others to create shared understandings and experiences Build confidence in their ability to negotiate, collaborate and persuade others to develop and implement ICT strategies The course outcomes will be measured by online assessments and instructor grading of learner assignments. Government workers Private sector workers New entrepreneurs establishing their business SMEs targeting export Non Governmental Organizations and Arabic iexec Seminar on core principles and lessons 2 days (8 to 12 hours) iexec Education program 2 4 weeks (40 hours) 1

2 Module 1: Strategic Imperatives Global Trends and Strategic Imperatives Evolution to a Web Foundation Basic IT Infrastructure IT and its Effect on the Organization Market and Business Drivers External Integration and Business Value Module 2: Management Strategies Management Strategy Fundamentals The Business Value Framework Networked Virtual Organizations Module 3: Organizational Readiness Value of Organizational Readiness IT Governance and Planning Moving Towards Organizational Readiness Organizational Readiness Planning Readiness Assessment and Plan Development Module 4: ICT Solutions Understanding Internet Enabled Solutions Examining Workforce Optimization Solutions Finance Overview Human Resources Overview Learning and Development Overview Customer Facing and Supply Chain Solutions Module 5: Strategy Development Situation Analysis and Visioning Module 6: Portfolio Management Portfolio Management Overview Business Process Management Project Lifecycle Management Change Management and Adoption Strategies Module 7: Business Case Creating a Business Case Financial Concepts 2

3 Starting a Business The course is specifically designed to empower individuals who want to start a small to medium sized business. This course is a practical, comprehensive Internet business course on how to successfully start and operate a business. When participants complete the course, they should be able to: Prepare a successful business plan Buy an existing business or franchise or start a new business Finance the venture by acquiring startup capital Select a business location and negotiate its lease Decide on a business organization structure Determine the information and communication technologies needed Manage business accounting activities and track cash flow Recruit, hire, train, manage, and motivate employees Prepare for opening the business Manage purchasing and inventory control Develop a marketing plan and put it into action Use the Internet for online marketing and e commerce This course is designed for entrepreneurs who are thinking about starting a new business A total of 55 hours including facilitated discussions, group exercises, case studies and online course materials. Module 1: Evaluating Business Potential Module 2: Business Plan Module 3: Communication and Information Technology Module 4: Organization Module 5: License, Permits, and Names Module 6: Insurance Module 7: Location and Leasing Module 8: Accounting and Cash Flow Module 9: How to Finance Your Business Module 10: E Commerce Module 11: Buying a Business or Franchise Module 12: Employees Module 13: Opening and Marketing Module 14: Expanding and Handlings Problems Module 15: International Trade 3

4 Growing a Business A practical, comprehensive business course on how to successfully grow a business. It is designed to empower small to medium sized business entrepreneurs to expand their business by equipping them with the necessary knowledge, resources, and networking opportunities. When participants complete the course, they should be able to: Assess global trends and determine opportunities Develop a mission statement and develop a continuation plan Describe essential leadership qualities and personality traits for an entrepreneur Describe how to work positively with employees and customers Explain how to generate a product/service idea and develop it Describe types of business risks and how to assess them Describe how to effectively use technology for business purposes Explain methods of generating a product/service idea and determining its feasibility Describe market strategies and planning Conduct a SWOT analysis Conduct competitive analysis and breakdown analysis Analyze cash flow patterns and interpret financial statements Explain how to track performance of a business plan Plan a budget for short, medium, and long terms Determine financing necessary to sustain and expand a business Explain the nature of business records Develop a personnel organizational plan Exhibit leadership skills and encourage team building Establish operating procedures and plan business layout Optimize supply chain solutions to meet the business plan This course is designed for entrepreneurs who own and operate a small to medium sized business. About a total of hours including facilitated discussions, group exercises, case studies and online course materials. Module 1: Growth and Expansion Module 2: Leadership for Growth Module 3: Business Innovations, Opportunities and Risk Module 4: Feasibility Analysis Module 5: Strategic Alignment Plan Module 6: Budget Forecasting Module 7: Organizational Change Management Module 8: Operational and Expansion Management 4

5 Communication Skills for Business and Computing The course aims to provide participants with the language skills and knowledge required to communicate effectively in in the business and computing contexts. When participants complete the course, they should be able to: Understand how communications work Gain active listening and responding skills See things from different points of view Manage their assumptions more effectively Understand their own strengths Determine how others may see us Understand the body language Gain Increased confidence Deal with difficult people or situations Fill up the communications tool kit Employees and executives in both private and governmental organizations Middlesex University Instruction hours For students A total of 30 hours including facilitated discussions, group exercises, case studies and online course materials. Reading in Pronunciation and Sentence structure Vocabulary learning Sentence stress and Chunking Preparing before reading Linking words together The role of grammar in reading Giving and Understanding instructions Reading and writing practice 5

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