VISUAL IDENTITY GUIDE FALL 2015

Transcription

1 VISUAL IDENTITY GUIDE FALL 215

2 TABLE OF CONTENTS INTRODUCTION 3 LOGOS 4 COLOR 12 TYPOGRAPHY 13 SIGNATURES 14 STATIONARY SYSTEM 15 OTHER APPLICATIONS 17 Introduction to identity guidelines Logos and how proper use guidelines Color palette for general and athletic use Primary typefaces with examples of use Examples of signature use Stationary system guidelines Examples of other applications 2

3 INTRODUCTION In 213, Utah State University-College of Eastern Utah officially shortened its name to Utah State University Eastern. Utah State University has made a concerted effort to refer to its campuses with the university name followed by the city in which the campus resides. USU Eastern is now adopting this new reference standard to bring more clarity to the USU brand. The change to the USU Eastern logo clearly shifts the primary reference to Utah State University while acknowledging the Eastern brand. The USU Eastern athletic distinctions, including the Eagle mascot, remain largely unchanged. When referring to USU Eastern, visually or verbally, care should be taken to emphasize the institution is first and foremost Utah State University. In the case of USU Eastern, the sub-brand Eastern provides an essential reference to the college s unique comprehensive regional college mission while the city names distinguishes Eastern campuses from each other. This visual identity guide is an ancillary to the Utah State University Visual Identity Program. This is not a static document. The most current version, including logo downloads, will always be available under College Visual Identity Guide on the USU Eastern website at: eastern.usu.edu/pr. MESSAGE FROM THE CHANCELLOR T he following guide has been created to help us visually portray our university in a consistent and cohesive manner. We, the employees of the college, significantly influence how our identity emerges and grows. I urge you to take a few minutes to make yourself familiar with the contents of this guide. Please turn to it often. Only by working together will we succeed in communicating with one, clear voice. Thank you for your cooperation and support. Joe Peterson Chancellor, USU Eastern 3

4 LOGOS PRIMARY LOGOS BOTH CAMPUSES PRICE CAMPUS When referring simultaneously to both campuses: When referring specifically to the Price campus: Stacked Option Single-Line Option BLANDING CAMPUS When referring specifically to the Blanding campus: 4

5 SECONDARY LOGOS Secondary logos may not be used in place of PRICE CAMPUS BLANDING CAMPUS the primary logo. In formal situations, the college s primary logo should always be used such as on letterhead, business cards and websites. Secondary logos are acceptable in less formal situations such as on apparel and merchandise. WHEN REFERRING TO BOTH CAMPUSES 5

6 LOGOS ATHLETICS LOGOS A s a mascot, the Eagle should be used in an athletic or spirit-building context only that may include apparel and merchandise. It should not be used in connection with an academic department, unit, division or program. The USU Eastern gold (Pantone 117 C) is only used as part of the athletics logo. 6

7 LOGO AREA OF ISOLATION C ollege units, offices, organizations, clubs, etc., are not permitted to create their own logos in place of the college logo. They may pair their names with the logo (see page 8). Other than paired names, however, text and images used in conjunction with the logo must preserve an area of isolation between the logo and the name by at least the height of the U. X X X X PLACEMENT & SIZE USU Eastern as a secondary logo requires an area of isolation equal to the counterspace of the U, as illustrated to the left. The same area of isolation applies to USU paired with Utah State or any other name. Generally, place the logo on the front of all printed and electronic communications, both internal and external. If the logo does not appear on the front, it must be used on the back. The college name, Utah State University Eastern should always be placed on the front whether the logo is used or not. X The college logo should have a proportionally weighted role. For example, the minimum size allowed for a postcard or similarly sized publication is ½ inch tall for the horizontal logo. As the publication size increases, the minimum size of the logo should increase proportionally. 7

8 LOGOS LOGO PAIRINGS PRIMARY LOGOS The pairing of names with the primary logo may only be placed beneath the logo in Univers 55 Roman and all caps. For secondary logo pairing use the font Univers 73 Black Extended and all caps. SECONDARY LOGOS (Merchandise & Promotional Item Use) BOTH CAMPUSES BOTH CAMPUSES PRICE CAMPUS PRICE CAMPUS BLANDING CAMPUS BLANDING CAMPUS 8 ATHLETICS LOGOS

9 LOGO VARIATIONS ONE-COLOR OPTIONS BLACK & WHITE OPTIONS TWO-COLOR OPTIONS PRIMARY LOGOS PRIMARY LOGOS ATHLETICS LOGOS SECONDARY LOGOS SECONDARY LOGOS ATHLETICS LOGOS ATHLETICS LOGOS 9

10 LOGOS INCORRECT LOGO USAGE DO NOT reset the type in the logo. DO NOT use more than one color or wrong color in the logo. DO NOT combine the logo with other USU logos or marks in an unapproved way, including stacking different logo elements. DO NOT improperly place copy. Only location copy is permitted is beneath the logo. 1

11 DO NOT condense, extend, skew, distort, manipulate, outline, modify or redraw the logo in any way. DO NOT use gold in any logos, except for Athletics. 11

12 COLORS PRIMARY COLORS SECONDARY COLORS AGGIE BLUE BLACK COPPER SILVER (SOLID) SILVER (PROCESS) PANTONE 539 C PANTONE BLACK PANTONE 821 C PANTONE** 877 C PANTONE 7543 C C M Y K 1 R G B C M Y K R 172 G 141 B 115 C M Y K R C 1 G 51 M 58 B 89 Y 23 K 77 WEB: #3366 WEB: # Tcoloro maintain recognition of our visual identity, use the palette specified, recognizing the dominant color is ATHLETICS COLORS University Blue or Aggie Blue. The USU Eastern gold is only used as part of the athletics logo. For accurate color representations, please refer to the Pantone Matching System (PMS) at: pantone.com Please note: Pantone/CMYK/RGB/hexadecimal values do not translate to all mediums and are not meant to be used in other applications such as paint, screen-printing, thread colors, etc. Ultimately, use your best judgment to match the color as closely as you can to Aggie Blue. R 14 G 141 B 141 WEB: #8B8C8D WEB: #AC8D73 C M Y K R 164 G 174 B 181 WEB: #A4AEB5 Aggie Blue may be used in combination with any of these colors. BLACK SILVER (SOLID) SILVER (PROCESS) PANTONE* 117 C PANTONE BLACK PANTONE** 877 C PANTONE 7543 C C M 18 Y 1 K 15 R 222 G 18 B 8 C M Y K 1 R G B WEB: # C M Y K R 14 G 141 B 141 WEB: #8B8C8D ---*Pantone 117 C is only used in USU Eastern Athletics ATHLETICS GOLD WEB: #DEB48 12 Aggie Blue may be used in combination with any of these colors. C M Y K R 164 G 174 B 181 WEB: #A4AEB5 **NOTE: Pantone 877 C is a metallic spot color and should only be used when being printed as such. If the silver is being reproduced on a CMYK process printer, Pantone 7543 C should be used for the silver in place of Pantone 877 C.

13 TYPOGRAPHY Toneo ofcreate a uniform look and feel for college publications, use the following six fonts for day-to-day business publications: Univers, Helvetica, Helvetica Neue, Arial, Garamond or Times. Do not use all five fonts at once. Limit your selection to two contrasting fonts in combination, such as Helvetica with Garamond or Arial with Times. By choosing certain fonts and staying with them, you help to create a family look for your publications. PRIMARY TYPEFACE Use Univers font family for all brand communications. Univers also includes condensed and non-condensed families that may be used in combination. Univers ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz UNIVERS FONT FAMILY Univers Light Condensed Univers Condensed Univers Bold Condensed Univers Light Univers Roman Univers Oblique Univers Black Extended Univers Extra Black BODY COPY TYPEFACES Use one of the following six typefaces for body copy on day-to-day business publications. UNIVERS HELVETICA GARAMOND Univers Condensed Univers Condensed Oblique Univers Bold Condensed Univers Bold Condensed Oblique Helvetica Regular Helvetica Oblique Helvetica Bold Garamond Regular Garamond Italics Garamond Bold HELVETICA NEUE ARIAL TIMES Helvetica Neue Regular Helvetica Neue Italic Helvetica Neue Bold Arial Regular Arial Italic Arial Bold Times Regular Times Italic Times Bold 13

14 SIGNATURES University correspondence is an extension of its visual branding. As such, signatures should adhere to the visual identity guidelines using one of the primary logos. EXAMPLES PRIMARY LOGO FORMATS (CALIBRI OR ARIAL) PRICE OR BLANDING CAMPUS Greg Dart 11 pt & Bold Vice Chancellor Enrollment Management & Student Services Office: (435) Mobile: (435) pt & Regular Stacked Campus Wordmark BOTH CAMPUSES Joe Peterson Chancellor Office: (435) pt & Bold 9 pt & Regular Primary Single-Line Wordmark 14

15 STATIONARY SYSTEM A ll college entities and administrative offices are required to use the Utah State University Eastern stationery for official college communications, both internal and external. College entities and administrative entities should not create their own stationary. Contact USU Eastern s marketing manager, Dave Mathis ( ), for assistance creating these materials. Letterhead (8.5 x 11 ).5 Top Margin: General or Campus Wordmark Margin: 1 Top Margin: 2 1 Welcome back students, The stationery system includes: Letterhead Business cards Envelopes Standard note card and envelopes Note pads Fax cover sheets Mailing labels Name tags Alternate Letterhead (8.5 x 11 ) Welcome back students, Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vivamus tincidunt, neque eget ultrices pharetra, nulla risus ullamcorper eros, et congue ante libero eu velit. Nunc risus. Quisque in sem sed arcu feugiat vulputate. Integer vitae orci eget nulla bibendum vualputate. Cras porttitor, velit non auctor tincidunt, turpis metus ultricies nisi, id rhoncus lacus nulla sit amet velit. Mauris pharetra tempor nunc. Praesent est eros, condimentum id, semper ut, aliquam at, eros. Vestibulum suscipit tristique lacus. Fusce fringilla odio eu ante. Vivamus quis sem. Curabitur dapibus. Mauris malesuada. Integer porttitor nisi ut arcu. Phasellus laoreet, felis id semper lacinia, lectus sapien venenatis est, vitae varius nibh orci at augue. Morbi feugiat erat consequat orci. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean molestie tellus quis justo. Aenean magna nisi, congue vitae, blandit in, ullamcorper sit amet, risus.mauris dolor felis, lacinia sodales, cursus sit amet, posuere id, orci. Sed egestas tincidunt libero. Phasellus vel erat tristique ligula faucibus sollicitudin. Morbi cursus felis venenatis enim. Vestibulum faucibus nibh vitae sapien rhoncus condimentum. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Fusce diam. Aenean nulla arcu, tempus at, tempor ac, suscipit sed, odio. Quisque urna neque, accumsan quis, porttitor eu, tincidunt sit amet, felis. Sed mattis blandit metus. Quisque dictum erat. Suspendisse nulla risus, condimentum at, sodales at, rutrum et, enim. Single-line Wordmark with Dept. or Office Name Margin: 1 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vivamus tincidunt, neque eget ultrices pharetra, nulla risus ullamcorper eros, et congue ante libero eu velit. Nunc risus. Quisque in sem sed arcu feugiat vulputate. Integer vitae orci eget nulla bibendum vualputate. Cras porttitor, velit non auctor tincidunt, turpis metus ultricies nisi, id rhoncus lacus nulla sit amet velit. Mauris pharetra tempor nunc. Praesent est eros, condimentum id, semper ut, aliquam at, eros. Vestibulum suscipit tristique lacus. Fusce fringilla odio eu ante. Vivamus quis sem. Curabitur dapibus. Mauris malesuada. Integer porttitor nisi ut arcu. Phasellus laoreet, felis id semper lacinia, lectus sapien venenatis est, vitae varius nibh orci at augue. Morbi feugiat erat consequat orci. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean molestie tellus quis justo. Aenean magna nisi, congue vitae, blandit in, ullamcorper sit amet, risus.mauris dolor felis, lacinia sodales, cursus sit amet, posuere id, orci. Sed egestas tincidunt libero. Phasellus vel erat tristique ligula faucibus sollicitudin. Morbi cursus felis venenatis enim. Vestibulum faucibus nibh vitae sapien rhoncus condimentum. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Fusce diam. Aenean nulla arcu, tempus at, tempor ac, suscipit sed, odio. Quisque urna neque, accumsan quis, porttitor eu, tincidunt sit amet, felis. Sed mattis blandit metus. Quisque dictum erat. Suspendisse nulla risus, condimentum at, sodales at, rutrum et, enim. Fusce ipsum mi, sagittis eget, imperdiet sit amet, rutrum varius, lectus. Maecenas sed mauris at pede consequat auctor. Integer lobortis. Praesent sollicitudin urna sit amet risus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Praesent dui pede, placerat lacinia, viverra ac, tempus nec, ante. Aliquam erat volutpat. Donec lorem lacus, porttitor sit amet, tempor lobortis, facilisis a, nisi. Duis pretium, neque eget viverra faucibus, justo mauris vehicula neque, quis malesuada lacus risus in pede. Vestibulum ante. Mauris vitae arcu sit amet nulla posuere lacinia. Duis euismod lorem eu pede. Donec imperdiet venenatis quam. Curabitur nec massa. Fusce ipsum mi, sagittis eget, imperdiet sit amet, rutrum varius, lectus. Maecenas sed mauris at pede consequat auctor. Integer lobortis. Praesent sollicitudin urna sit amet risus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Praesent dui pede, placerat lacinia, viverra ac, tempus nec, ante. Aliquam erat volutpat. Donec lorem lacus, porttitor sit amet, tempor lobortis, facilisis a, nisi. Duis pretium, neque eget viverra faucibus, justo mauris vehicula neque, quis malesuada lacus risus in pede. Vestibulum ante. Mauris vitae arcu sit amet nulla posuere lacinia. Duis euismod lorem eu pede. Donec imperdiet venenatis quam. Curabitur nec massa. Etiam vulputate. Aenean nisi nunc, elementum eget, vulputate nec, interdum at, eros. Vestibulum semperornare nunc. Quisque ac nisl sit amet enim semper elementum. Duis sollicitudin tellus id neque. Sed aliquet. Pellentesque scelerisque, tellus sed hendrerit lobortis, urna sapien varius tortor, quis fringilla risus urna ut metus. Nullam in nulla in nunc consectetuer adipiscing. Sed porta, ligula eget posuere suscipit, arcu magna sodales odio, quis ullamcorper mauris lorem a augue. Praesent pellentesque nisi vestibulum neque. Etiam vulputate. Aenean nisi nunc, elementum eget, vulputate nec, interdum at, eros. Vestibulum semperornare nunc. Quisque ac nisl sit amet enim semper elementum. Duis sollicitudin tellus id neque. Sed aliquet. Pellentesque scelerisque, tellus sed hendrerit lobortis, urna sapien varius tortor, quis fringilla risus urna ut metus. Nullam in nulla in nunc consectetuer adipiscing. Sed porta, ligula eget posuere suscipit, arcu magna sodales odio, quis ullamcorper mauris lorem a augue. Praesent pellentesque nisi vestibulum neque. 451 East 4 North 451 East 4 North Price, UT 8451 Ph: (435) 613-XXXX Fax: (435) 613-XXXX Allow at least a 1 margin on bottom of page usueastern.edu Price, UT 8451 Ph: (435) 613-XXXX Fax: (435) 613-XXXX Margin: 1 usueastern.edu Allow at least a 1 margin on bottom of page 15

16 STATIONARY SYSTEM General, Campus or Dept./Office Name Wordmark Business Card #1 (3.5 x 2 ) Business Card #2 (3.5 x 2 ) No. 1 Envelope General, Campus or Dept./Office Name Wordmark 451 East 4 North Price, UT 8451 John Doe John Doe Title Future Job Envelope Job Title Department Name 1234 Address Price, UT 8452 name.name@usu.edu Phone: (435) 613-XXXX Cell: (435) 613-XXXX Fax: (435) 613-XXXX 1234 Address Price, UT 8452 usueastern.edu Phone: (435) 613-XXXX Fax: (435) 613-XXXX name.name@usu.edu Fax Cover Sheet (8.5 x 11 ) Notepad (5.5 x 8 ).5 1 General or Campus Wordmark (Eastern-Price or Eastern-Blanding) General, Campus or Dept./ Office Name Wordmark Note Card (6.25 x 4.5 ) Name Tags East 4 North Price, UT 8451 Ph: (435) 613-XXXX Fax: (435) 613-XXXX FAX Date: To: 1 John Doe Dept. or Office General, Campus or Dept./ Office Name Wordmark John Doe General, Campus or Dept./ Office Name Wordmark From: Subject: A6 Envelopes Fax Number: Dept. or Office Mailing Label Number of Pages (including this cover sheet): Message: Dept. or Office 1234 Address Price, UT East 4 North Price, UT 8451 Ph: (435) 613-XXXX Fax: (435) 613-XXXX Dept. or Office 1234 Address Price, UT 8452 usueastern.edu To: 16

17 OTHER APPLICATIONS COLLEGE VEHICLES General or Campus Wordmark Only college logos may be applied to college vehicles. When a college logo is applied, the primary logo must be used. Secondary marks are permitted only in combination with the primary logo. The primary logo must be applied on both sides of the vehicle and cannot be eclipsed by secondary marks since it is the college s dominant brand mark. Athletic symbols are not permitted on any college vehicle except those used in connection with the Athletics office. On door panels place the logo on the front door as shown. General or Campus Wordmark Make it as large as possible, while allowing for white space around it. Do not have the logo applied directly next to the edge of the door or over a door seam. Dept./Office Name Wordmark Optional: Logo combined with USU. 17

18 OTHER APPLICATIONS COLLEGE CLOTHING/MERCHANDISE A ll Utah State University trademarks are the exclusive property of USU. Regulation of all uses of USU trademarks, including USU Eastern, is essential to protect the university from liability and to protect against dilution of the trademarks. USU authorization is required for all trademark uses on merchandise. The university has delegated the responsibility for maintaining, managing and licensing university trademarks to the trademark licensing director in conjunction with Public Relations & Marketing. Production of clothing and other merchandise using the college logo must be contracted through university-licensed vendors. For more information, contact Heidi Adams at heidi.adams@usu.edu. Maintaining a consistent, high-quality look for the various promotional items ensures that the associations with Utah State University Eastern are appropriate and positive each time the items are used. T-Shirts Keychains Coffee Mugs Note: When clothing items are used as uniforms, the college s primary logo must always be used. Hats 18

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20 FOR QUESTIONS CONTACT: John DeVilbiss Public Relations & Marketing, Utah State University (435)