MUSTANG CLUB 2014 DONOR AND TICKET GUIDE

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1 MUSTANG CLUB 2014 DONOR AND TICKET GUIDE

2 The SMU Athletics Annual Fund, including the Mustang Club and the Mustang Excellence Funds, accounted for more than $8.3 million in donations that directly benefited the academic and athletic performance of more than 400 studentathletes. Your donations maximize the potential of SMU Athletics by providing for each of these critical needs: Academic support Recruiting Facility enhancements Operational expenses Founded in 1935, the Mustang Club, SMU s official athletics fundraising organization, provides the foundation for annual support for each of the 17 Division I sports at SMU. In this guide you will find information on the many ways you can support SMU Athletics and celebrate Mustang spirit with friends. Learn how you can make a gift to the Mustang Club or the Mustang Excellence Funds, purchase season tickets for football and basketball and make your business an SMU Athletics partner. You also will find information on The Boulevard, one of the top tailgating spots in the country! As we embark upon the season our first as a proud member of the American Athletic Conference I am reminded of the quality people I have met and worked alongside during my first year in Dallas. The combination of your support, the talent and dedication of our student-athletes and the leadership of our University administration, coaches and staff were instrumental to our success. I am more excited today to be a Mustang than I was when I joined the SMU family more than one year ago. It is my sincere hope that the academic year will serve as a source of pride in the present, as well as motivation for an even greater future. Rick Hart Director of Athletics MUSTANG CLUB 2014 MUSTANG DONOR GUIDE

3 ANNUAL FUNDS IMPACT Mustang Club and Mustang Excellence Fund donations provide SMU Athletics with the tools to support 17 Division I sports programs and talented Mustang student-athletes aspiring to be nationally competitive in their academic and athletic endeavors. $9,000,000 $8,000,000 $7,000,000 $6,000,000 $5,000,000 $4,000,000 $3,000,000 $2,000,000 $1,000,000 0 My gratitude goes out to the Mustang Club donors for your unselfish support of studentathletes at SMU. Your donations and commitment to our athletic programs expand our opportunities on and off the field. Thanks to you, we have promising futures as athletes and adults. We sincerely appreciate your dedication, and will continue to progress in the studentathlete community. Stephon Sanders, Junior Football Student-Athlete Awarded Jerry LeVias No. 23 Mustang Character Award Mustang Club Growth Annual Giving Growth WHY SUPPORT THE MUSTANG CLUB? You have a strong conviction about academic and program support You have an appreciation for the University s local and national image You enjoy the fun, fellowship and social engagement You value the benefits of priority seating and special access You see it as an investment in the next generation of talented leaders Supporting the Mustang Club is an investment with impact in the future of SMU and Mustang Athletics, and in the lives of SMU student-athletes. I am so grateful to all the Mustang Club donors for your continuous support and commitment to our athletic program. I truly appreciate your dedication, which has allowed student-athletes to excel both on and off the playing field. It is because of you that we have this amazing opportunity to further our education while playing for one of the most elite schools in the nation. Following your example, I will use my experiences as a Mustang to benefit my community and fellow students. Thank you so much for investing in our future. I hope to see you on the sidelines this upcoming year! Pony Up! Lauryn Bodden, Junior Women s Soccer Student-Athlete SMU Student-Athlete Advisory Committee President Conference Spirit of Service Award ANNUAL GIVING IMPACT

4 MUSTANG EXCELLENCE FUNDS If you have an interest in a particular sport, you also may choose to donate directly to that program through the Mustang Excellence Funds. Mustang Excellence Funds are used to benefit or enhance a specific program s greatest need, such as recruiting, team travel, special equipment purchases or a variety of other exciting initiatives as determined by the head coach. Any gift to a specific Mustang Excellence Fund will count toward your priority points total and can increase your ranking. Please note that you must be a current Mustang Club donor to activate your points. For specific information on Mustang Excellence Funds, contact the Mustang Club office at 214-SMU-CLUB ( ). CORPORATE SPONSORSHIPS AND PARTNERSHIP MARKETING OPPORTUNITIES Mustang Sports Properties (a Learfield-managed asset) offers comprehensive corporate sponsorship and marketing opportunities for businesses of all sizes. We incorporate company needs and strategies to develop a customized and tailored partnership program that may include media, branding, hospitality and an array of other sports marketing and advertising options. Our programs center on helping corporations reach our loyal customers and ultimately meeting their business objectives, while at the same time supporting SMU Athletics. Join our Corporate Partnership family to share your brand promise with companies like Nike, Coca-Cola and American Airlines. To become involved or to refer a potential partner for SMU Athletics, call Examples of partnership opportunities State-of-the-art digital LED signage opportunity at our athletics venues Media radio/print In-stadium presence Kiosks on The Boulevard Advertising on game-related products Title sponsorship of events and real estate on campus Season tickets, individual games, parking passes and hospitality MUSTANG EXCELLENCE FUNDS CORPORATE PARTNERS SMU ATHLETICS PLATINUM PARTNERS Our Platinum Partners support SMU Athletics with the highest level of involvement and connection.

5 PRIORITY POINTS SYSTEM The Priority Points System is used to determine eligibility for: Championship, bowl and away-game tickets Luxury suites Premium seating Parking GOALS OF THE PLAN Ensure fairness and equity for loyal fans Keep pace with peer institutions Provide crucial support for SMU Athletics 4 WAYS YOUR PRIORITY POINTS ADD UP Mustang Club Annual Giving Points are awarded for gifts to the Mustang Club in the current donation year, June 1 May 31 2 points per $100 given to the Mustang Club 5 points per year of giving to the Mustang Club 25 points per 5 consecutive years of Mustang Club giving SMU Athletics Giving 1 point per $100 cumulative giving to SMU Athletics* 1 point per season ticket purchased in all eligible sports** 1 point per season ticket scanned at all eligible sporting events** 5 points per year for an active volunteer in the Morgan Campaign SMU Lettermen s Association Membership 5 points per year of paid membership 25 points per 5 consecutive years of paid membership Lifetime University Giving Donors who have reached a cumulative University lifetime giving level of $100,000 are eligible to receive 100 priority points. * Donations to SMU Athletics include gifts to all approved fundraising initiatives since ** Sports for which season tickets are sold To activate priority points and realize benefits under this system, an individual or business must be an active donor to the Mustang Club in the current year. Priority points are calculated on May 1 each year to allocate seating and parking requests for the upcoming season. Points are based on paid donations, not pledges. THE BOULEVARD At SMU, we don t tailgate, we Boulevard! On Mustang football game days, Bishop Boulevard, running through the heart of the SMU campus, transforms into Dallas largest tailgate party. It is the perfect start to a day of SMU football! There is a place on The Boulevard for everyone. The Mustang Market showcases local and national restaurants and exhibitors The Good Sport Patio is the perfect place to grab a beverage and check out the scores The Mustang Club and Alumni Relations Hospitality Tent is the place for Mustang Club donors, alumni, parents and friends to enjoy pregame food and beverages. Located at the corner of Bishop and Binkley, the Mustang Club-Alumni Relations tent opens three hours before kickoff. Serving lines close 30 minutes before game time. Private Boulevard spaces are available for season and individual game rentals. A Mustang Club donation at the Peruna Level ($1,000) is required for Season Boulevard purchase. Custom packages are available. SMU WATCH PARTIES IF YOU CAN T BE ON THE BOULEVARD Our fans are nationwide! Join National Mustang Club donors and SMU fans around the country on game day at SMU watch parties. Find a party: smu.edu/watchparties Find an alumni chapter: smu.edu/alumnichapters BOULEVARD PRICING Location Season* Single Games Boulevard (Main) Tailgate spot with 1 adjacent parking spot $ 700 $200 Boulevard Northeast/East/West Tailgate spot with 1 remote parking spot $ 600 $200 Dallas Hall Tailgate spot with 1 remote parking spot $ 500 $200 Student tent with 3 bartenders $ 3,000 $500 Large tent space rental with 1 remote parking spot $ 3,000 $500 PRIORITY POINTS BOULEVARD *Season Boulevard Mustang Club donation required (Peruna Donation Level/$1,000).

6 WATCH MUSTANG FOOTBALL AND BASKETBALL IN STYLE AND COMFORT PREMIUM SEATING Enjoy Mustang football and basketball from the most comfortable seats in the house at Gerald J. Ford Stadium and at Moody Coliseum! Suites and club seating offer a host of amenities designed to provide you and your guests with the ultimate game-day experience. SUITES Average of 16 seats (depending on suite size) Complimentary priority parking passes for all suites In-suite catering (arranged through Aramark and SMU-preferred caterers) LCD television in suite with personal remote Complimentary game-day programs First right-of-refusal for any event, concert or other form of entertainment Portion of suite lease is tax deductible (consult your tax adviser) Note: Purchase of suite DOES NOT include your season tickets. CLUB AND LOGE AMENITIES Access to spacious club area with campus view Gourmet catering (included with ticket) Club seats are sold as season tickets and require a Mustang Club donation (per block of four seats). Make a Mustang Club donation today to add your name to our waiting list! FOR MORE INFORMATION To schedule a tour of any premium seating area, please call the Mustang Club office at 214-SMU-CLUB ( ). BASKETBALL The newly renovated and expanded Moody Coliseum opens to conference play in January For the most up-to-date information on seating in Moody, including new premium seating and great hospitality areas, please call the Mustang Club office at 214-SMU-CLUB. Mustang Club Donation Level Minimum Donation* (per block of 4 tickets) Season Ticket Priority Sections Top 25 Society $5,000 Suite** $TBD Thoroughbred $5,000 Loge $TBD Stallion $2,500 Floor $TBD Horseshoe $2,500 Club - Sideline $TBD Peruna $1,000 Club - Baseline $TBD Mustang $500 Sideline - Midcourt $TBD Pony $250 Sideline 203/205/212/214 $TBD $0 Baseline $TBD $0 Students/Media/Visitors $TBD PREMIUM SEATING BASKETBALL *Allows opportunity to purchase up to four seats per account (excluding suites). **There also will be an annual lease of $25,000/$30,000 per suite. Moody Coliseum suites conceptual rendering

7 THE BEST SEATS IN THE HOUSE FOOTBALL SEASON TICKETS Fill the Ford at every home game Guaranteed seats for home action and the biggest match-ups Entertain clients, reward employees Spend quality time with family and friends Ticket options for away and postseason games Ticket options for available west priority seats for single games (subject to availability donation levels apply) Season ticket and group plans offer something for everyone Best entertainment value in the Dallas sports market Whether you live in Dallas or out of state, you can support Mustang Football through the purchase of season tickets CAN T USE YOUR TICKETS? Forward or donate your tickets to anyone with a valid address using our convenient online account management system. GROUP AND CORPORATE TICKETS Groups of 10 or more qualify for special group-rate prices. All group tickets are based on availability and must be purchased in advance. Offers are not valid on game day. Groups of 50 or more may request recognition on the Ford Stadium video board. PRIORITY SEATING AND PARKING Priority seating and parking areas are available to Mustang Club donors. Each area carries a minimum annual gift requirement. There are no limits on the number of seats or parking spaces that may be purchased, but donation requirements increase incrementally. Certain restrictions apply. TICKET INFORMATION Call 214-SMU-GAME ( ) tickets@smu.edu Visit SMUMustangs.com PRIORITY SEATING GATE 4 GATE GATE GATE NEW SEATING SECTIONS! Special Young Alumni, School and Letter winner sections available! GATE GATE PARKING LOCATIONS GATE 8 GATE 1 FOOTBALL TICKETS Mustang Club Donation Level Minimum Donation (per block of 4 tickets) Priority Sections Season Ticket Season Price Parking Locations Top 25 Society $25,000 Stadium Club, Hall of Champions (Suite eligible) $TBD* $315 - Meadows Garage Thoroughbred $10,000 Stadium Club, Hall of Champions (Suite eligible) $TBD* $315 - Meadows Garage Stallion $5,000 Stadium Club, Hall of Champions (Suite eligible) $TBD* $315 - Meadows Garage Horseshoe $2,500 Stadium Club, Hall of Champions $TBD* $315 - Meadows Garage Peruna $1, , Mustang Reserved $TBD* $210 - Westcott Field / Church Mustang $ , 203, 105, 205 Sideline Reserved (SR) $TBD* $175 - Binkley Garage Pony $ , 202, 106, 206 (SR) $TBD* $175 - Binkley Garage Colt $ , 200, 101, 201, 107, 207, 108, 208 (SR) $TBD* $175 - Binkley Garage Non-Priority Seating Center Reserved, East Sideline Endzone $TBD $TBD WESTCOTT FIELD *Mustang Club donation required.

8 DONOR BENEFITS Student-Athlete Support Support the education of 400+ SMU student-athletes Provide enhanced recruiting for 17 sports programs Top 25 Society $25,000+ Thoroughbred $10,000-$24,999 Stallion $5,000-$9,999 Horseshoe $2,500-$4,999 Peruna $1,000-$2,499 Mustang $500-$999 Pony $250-$499 Colt $150-$249 Red and Blue $75-$149 DONOR BENEFITS PAYMENT OPTIONS Gift Amount $ _o My check, made payable to SMU, is enclosed. o Please bill me. Directly impact student-athlete life skills development o Please charge my credit card. Recognition and Communication o Visa o MasterCard o Discover o American Express Recognition on Mustang Club website Credit Card Number Game program recognition* On-field recognition at home football game Security Code Name (as it appears on the card) Exp. Date Stadium Club recognition display Tickets and Parking Signature Date / / List in Game Programs and Directory as Priority Points for annual donations Opportunity to purchase FB/MBB Priority seating** Opportunity to purchase Priority parking** Opportunity to purchase Stadium Club tickets** Opportunity to lease Ford Stadium or Moody Coliseum Suites** Hospitality Mustang Club Donor card Invitations to Mustang Club Special Events Opportunity for Away, Championship and Bowl Games Mustang Club tent on The Boulevard DO NOT LIST in the following: o Game Programs o Directory o All Publications MATCHING GIFTS: Company matching gifts are an important part of Mustang Club donations. If your company has a matching gift program, please return a completed form with your pledge payment. If you are not sure that your company matches charitable contributions, please list your employer below, and the Mustang Club will contact the company directly. Please note: Matching gifts cannot be used to satisfy a personal pledge. Company Name o I decline all benefits associated with this gift. Tangible benefit $120 $120 $120 $60 $60 $60 $0 $0 $0 IRS guidelines, Section 170(l), indicate that donations entitling the donor to priority seating consideration are deductible at 80 percent. In addition, the IRS has ruled that this 80 percent portion of your gift is tax deductible only to the extent that it exceeds the value of the benefits you receive. The Mustang Club has estimated the fair market value of the benefits described in the donor guide. Call to request this information. Please consult your tax adviser. * Donations must be received by June 1 each year for inclusion in the season football program. ** Based on availability. Tax Deduction Contributions to the Mustang Club that include an option to purchase tickets are deductible at 80%. Further benefits also may be taxed. For 100% deductibility, you must decline your right to benefits at the time you make your gift. Please consult your tax adviser Mustang Club 5800 Ownby Drive PO Box Dallas, TX smumustangclub.com

9 SEASON MUSTANG CLUB PLEDGE CARD Please print and fill out completely. (Mr.)(Mrs.)(Ms.) Preferred class year Letter winner Y N Sport SMUMUSTANGCLUB.COM Spouse Company Title Address City State ZIP Phone (H) Phone (C) Phone (W) Signature Date / / Fund Drive Volunteer DONOR LEVELS Top 25 Society $25,000+ Thoroughbred $10,000-$24,999 Stallion $5,000-$9,999 Horseshoe $2,500-$4,999 Peruna $1,000-$2,499 Mustang $500-$999 Pony $250-$499 Colt $150-$249 Red & Blue $75-$149 DONATION MATCHING GIFT TOTAL RECOGNITION MKLA3X PO Box Dallas TX JOIN THE STAMPEDE Mustang Club Mustang Excellence Funds Ticket Sales Mustang Corporate Partner Program