2014 FIFA WORLD CUP BRAZIL 12 th June 13 th July 2014 LIVE & EXCLUSIVE ON AL JAZEERA SPORT CHANNELS

Transcription

1 2014 FIFA WORLD CUP BRAZIL 12 th June 13 th July 2014 LIVE & EXCLUSIVE ON AL JAZEERA SPORT CHANNELS

2 THE LEGACY OF AL JAZEERA SPORT CHANNELS Al Jazeera Sport is the most popular sports television network in the Arab World with the largest subscriber base exceeding 2.5 million for the encrypted channels and an average of 50 million viewers for the free to air AJS 1 and AJS 2. AJS consists of 16 channels, 2 free to air channels AJS 1 & 2, AJS global channel with Australian and northern America reach, AJS +1 to +10 encrypted channels, 2 HD channels and a 24/7 new sport dedicated sports news channel. The network has extensive coverage with wide range of sporting events and holds exclusive rights for the MENA region for many premium sport events, to name a few: 2014 FIFA World Cup, 2018 FIFA World Cup & 2022 FIFA World Cup, UEFA EURO 2012, UEFA Champions League, Spanish League, Italian League, French League, African Cup of Nations, CAF Champions League, AFC Champions League, FA Cup, Carling Cup and other sporting events such as NBA, Tennis, Track& Field, and Golf to name a few. Operating with more than 700 media experts and technicians, working along with the world s finest analysts and football stars, Al Jazeera Sport aims to a never seen coverage for such a great events.

3 WHERE SPORTS AUDIENCES CONVERGE The all knowing sport fan The Care-free sports fan The Sports Prodigy The Fair Weather fan The Sports Enthusiast fan

4 THE FASTEST GROWING SPORTS CHANNEL IN THE MENA END JAN 2010 NOV 2003 AUG 2005 AUG 2009 NOV 2011 FTA 1 was launched broadcasting only 12 hours per day AJS +1 & +2 were launched to broadcast mainly the Spanish League and Italian League AJS +5, +6, +7, +8 & HD 1 were launched to accommodate the events. August 2009 also marked the point were all channels became 24/7 This marked the 8 th anniversary of AJS and the launched of the first 24/7 sport news channel in the MENA FTA 2 was launched In March AJS +3 focused on English viewers. By November, AJS +4 was launched to broadcast the UEFA Champions League By January 2010, AJS +9, +10, HD 2 & Global were launched. +9 and +10 accommodated the CAN and the 2010 FIFA World Cup

5 AJS: THE ONLY WAY TO WATCH THE 2014 FIFA WORLD CUP

6 TERRITORIES COVERED Al Jazeera Sport is currently broadcasting its events in the following 23 territories: Bahrain/Iran/Iraq/Jordan/Kuwait/Lebanon/Oman/Palestine/Qatar/KSA/Syria/UAE/ Yemen/Algeria/Egypt/Libya/Djibouti/Mauritania/Morocco/Somalia/Sudan/Tunisia/ Comoros

7 IN TOUCH WITH FANS AND TECHNOLOGY

8 INTEGRATED PLATFORMS WITH SIMULTANEOUS BROADCAST Aljazeerasport.net Online Al Jazeera sport on TV Aljazeerasport.tv Live Streaming Al Jazeera sport News Al Jazeera sport Mobile Apps

9 FOOTBALL FANS IN THE GCC Demographic Profile: 49% are Football Fans Definition: actively follow football as a sport (and/or) are actively involved in playing football (and/or) regularly consume football content % 33% % % 55+ 4% 0% 10% 20% 30% 40% 74% male 90% Arab 62% are below 34 yrs 54% married with children Source : TGI 2010 GCC

10 ATTITUDES AND BEHAVIORS OF FOOTBALL FOLLOWERS Business Saavy Well Informed Ambitious Active Adventurous Will pay for Quality Practical Well versed Source : TGI GCC 2010

11 HOST CITIES - BRAZIL

12 STADIUMS

13 STAGE GAME DATE VIEWERSHIP Group stage SOUTH AFRICA VS. MEXICO June 11th ,540,716 Group stage URUGUAY VS. FRANCE June 11th ,424,208 Group stage GREECE VS. KOREA REPUBLIC June 12th ,994,405 Group stage ARGENTINA VS. NIGERIA June 12th ,785,393 Group stage ENGLAND VS. USA June 12th ,426,559 Group stage ALGERIA VS. SLOVENIA June 13th ,748,907 Group stage SERBIA VS. GHANA June 13th ,699,573 Group stage GERMANY VS. AUSTRALIA June 13th ,694,994 Group stage NETHERLANDS VS. DENMARK June 14th ,428,813 Group stage JAPAN VS. CAMEROON June 14th ,097,212 Group stage ITALY VS. PARAGUAY June 14th ,668,360 Group stage COTE D'IVOIRE VS. PORTUGAL June 15th ,734,350 Group stage BRAZIL VS. KOREA DPR June 15th ,611,866 Group stage SPAIN VS. SWITZERLAND June 16th ,614,694 Group stage SOUTH AFRICA VS. URUGUAY June 16th ,600,592 Group stage ARGENTINA VS. KOREA REPUBLIC June 17th ,975,231 Group stage GREECE VS. NIGERIA June 17th ,806,826 Group stage FRANCE VS. MEXICO June 17th ,478,393 Group stage GERMANY VS. SERBIA June 18th ,209,612 Group stage SLOVENIA VS. USA June 18th ,639,510 Group stage ENGLAND VS. ALGERIA June 18th ,131,650 *source: Ipsos & Sigma 2010 FIFA WORLD CUP VIEWERSHIP 2010 FIFA WORLD CUP VIEWERSHIP

14 STAGE GAME DATE VIEWERSHIP Group stage NETHERLANDS VS. JAPAN June 19th ,963,882 Group stage AUSTRALIA VS. GHANA June 19th ,391,528 Group stage DENMARK VS. CAMEROON June 19th ,981,100 Group stage ITALY VS. NEW ZEALAND June 20th ,829,221 Group stage BRAZIL VS. COTE D'IVOIRE June 20th ,058,428 Group stage PORTUGAL VS. KOREA DPR June 21st ,325,416 Group stage SWITZERLAND VS. CHILE June 21st ,405,670 Group stage SPAIN VS. HONDURAS June 21st ,440,758 Group stage FRANCE VS. SOUTH AFRICA June 22nd ,427,244 Group stage KOREA REPUBLIC VS. NIGERIA June 22nd ,314,966 Group stage ARGENTINA VS. GREECE June 22nd ,422,741 Group stage ALGERIA VS. USA June 23rd ,603,349 Group stage GERMANY VS. GHANA June 23rd ,389,836 Group stage SLOVAKIA VS. ITALY June 24th ,835,136 Group stage DENMARK VS. JAPAN June 24th ,959,945 Group stage CAMEROON VS. NETHERLANDS June 24th ,717,818 Group stage PORTUGAL VS. BRAZIL June 25th ,886,308 Group stage CHILE VS. SPAIN June 25th ,103,959 *source: Ipsos & Sigma 2010 FIFA WORLD CUP VIEWERSHIP 2010 FIFA WORLD CUP VIEWERSHIP

15 2010 FIFA WORLD CUP VIEWERSHIP 2010 FIFA WORLD CUP VIEWERSHIP STAGE GAME DATE VIEWERSHIP Round of 16 URUGUAY VS. KOREA REPUBLIC June 26th ,536,515 Round of 16 USA VS. GHANA June 26th ,682,087 Round of 16 GERMANY VS. ENGLAND June 27th ,450,754 Round of 16 ARGENTINA VS. MEXICO June 27th ,812,146 Round of 16 NETHERLANDS VS. SLOVAKIA June 28th ,440,415 Round of 16 BRAZIL VS. CHILE June 28th ,851,185 Round of 16 PARAGUAY VS. JAPAN June 29th ,967,005 Round of 16 SPAIN VS. PORTUGAL June 29th ,352,682 Quarter-final URUGUAY VS. GHANA July 2nd ,791,733 Quarter-final NETHERLANDS VS. BRAZIL July 2nd ,520,911 Quarter-final ARGENTINA VS. GERMANY July 3rd ,541,139 Quarter-final PARAGUAY VS. SPAIN July 3rd ,733,803 Semi-Final URUGUAY VS. NETHERLANDS July 6th ,464,869 Semi-Final GERMANY VS. SPAIN July 7th ,183,576 3rd Place GERMANY VS. URUGUAY July 10th ,172,336 Final SPAIN VS. NETHERLANDS July 11th ,112,576 *source: Ipsos & Sigma

16 100 DAYS BEFORE ARABIC Studio program featuring discussions and preparation about the 2014 FIFA World Cup Brazil 4 th March min Participation spots : Inside the program 2 X 30 Total spots: 4 X 30

17 MONTHLY PREVIEW SHOW ARABIC Monthly program leading up to the 2014 FIFA World Cup Brazil Will feature teams, stadiums, players, countries 12 episodes Starting 12 th June 2013 to May min Participation spots : Inside the program 3 X 30 Total spots: (5 X 30 ) X 12 Episodes

18 CLASSICAL GAMES ARABIC Classical games of the qualifications and the previous FIFA World Cup Brazil Games are from 1966 to games : summary of 26min May 2014 to June 2014 Total spots: (2 X 30 ) X 100 Games

19 CLASSICAL FINAL GAMES ARABIC Classical finals from 1966 until games May 2014 to June 2014 Total spots: (2 X 30 ) X 13 Games

20 BEST QUALIFICATION GAMES ARABIC Best qualification games of 2014 FIFA World Cup Brazil 50 games May 2014 to June 2014 Total spots: (2 X 30 ) X 50 Games

21 BEST GAMES OF THE 2010 FIFA WORLD CUP ARABIC Best games of 2010 FIFA World Cup 50 games May 2014 to June 2014 Total spots: (2 X 30 ) X 50 Games

22 TOP MATCHES ARABIC This program will features the best past matches with memories of players and coaches 13 programs 26min May 2014 to June 2014 Total spots: (2 X 30 ) X 13 programs

23 DOCUMENTARY ABOUT BRAZIL ARABIC This program will feature 2 documentaries about : Maracana Stadium Football in Brazil 2 programs 26min One week prior to the tournament Total spots: (2 X 30 ) X 2 programs

24 DAILY PREVIEW SHOW ARABIC Daily program starting 11 days before the 2014 FIFA World Cup Brazil Will feature history of the FIFA World Cup, Brazil in the FIFA World Cup, teams coaches Preparation of the teams and organizing country 11 episodes June 1 st 2014 until June 12 th min 2000 GMT until 2130 GMT Participation spots : Inside the program 3 X 30 Total spots: (5 X 30 ) X 11 Episodes

25 MORNING SHOW ARABIC Daily program during the the 2014 FIFA World Cup Brazil Will feature results, scoops, insides, atmosphere, behind the scenes 38 episodes June 6 th 2014 to July 13th min 1200 GMT to 1330 GMT Participation spots : Inside the program 3 X 30 Total spots: (5 X 30 ) X 38 Episodes

26 DISCOVER BRAZIL ARABIC Daily program during the 2014 FIFA World Cup Brazil Will feature insides about the host country, the fans, behind the scenes 38 episodes June 6 th 2014 to July 13 th min 1000 GMT to 1030 GMT Total spots: (2 X 30 ) X 38 Episodes

27 COUNTDOWN SHOW ARABIC Daily program during the 2014 FIFA World Cup Brazil Will feature live show feeling the atmosphere before the games from Rio de Janeiro 25 episodes June12 th 2014 to July 13 th min 1330 GMT to 1500 GMT Participation spots : Inside the program 3 X 30 Total spots: (5 X 30 ) X 25 Episodes

28 TACTICAL SHOW ARABIC Daily program during the 2014 FIFA World Cup Brazil Will feature live show from Doha 31 episodes June13 th 2014 to July 13 th min 1030 GMT to 120 GMT Participation spots : Inside the program 3 X 30 Total spots: (5 X 30 ) X 31 Episodes

29 PREVIEW & REVIEW SHOWS ARABIC Live show from Brazil airing the days where there are no games 7 episodes June 27 th ; July 2 nd, 3 rd, 6 th, 7 th, 10 th, 11 th 90min 1900 GMT to 2030 GMT Participation spots : Inside the program 3 X 30 Total spots: (5 X 30 ) X 7 Episodes

30 THE TALK SHOW ARABIC Will feature live show from Rio de Janeiro 10 episodes June 28 th, 29 th, 30 th, July 1 st, 4 th, 5 th, 8 th, 9 th, 12 th, 13 th 90min 2230 GMT to 0000 GMT Participation spots : Inside the program 3 X 30 Total spots: (5 X 30 ) X 10 Episodes

31 OTHER PROGRAMS ARABIC Some programs might be added later: This will include 5 to 10 recorded programs coming from FIFA Other programs from our programming department could be added later on

32 ROAD TO BRAZIL (MONTHLY) ARABIC Monthly program from June 2013 until December 2013 on AJS Sport News Channel Will feature news about the stadiums, security, qualified teams 7 episodes 26min Total spots: (2 X 30 ) X 7 Episodes

33 ROAD TO BRAZIL (WEEKLY) ARABIC Weekly program from January 2014 until April 2014 on AJS Sport News Channel Will feature news about the stadiums, security, qualified teams 16 episodes 26min Total spots: (2 X 30 ) X 16 Episodes

34 ROAD TO BRAZIL (DAILY) ARABIC Daily program starting 38 days before the 2014 FIFA World Cup Brazil ; on AJS Sport News Channel Will feature news about the stadiums, security, qualified teams 38 episodes 52min 1800 GMT to 1900 GMT Participation spots : Inside the program 1 X 30 Total spots: (3 X 30 ) X 38 Episodes

35 NEWS BULLETINS ARABIC 3 Daily news bulletins on AJS Sport News Channel Will feature news and results 3 daily news bulletins for 31 days 26min at 15 GMT 26min at 18 GMT 52min at 0000 GMT Participation spot : Inside the program 1 X 30 Total spots: (7 X 30 ) X 31 days

36 FIFA WORLD CUP PREVIEW ENGLISH Daily program leading up to the tournament Will feature teams, stadiums, venues 5 episodes 60min 1600 GMT to 1700 GMT June 7 th until June 11 th Participation spots : Inside the program 2 X 30 Total spots: (4 X 30 ) X 5 Episodes

37 FIFA WORLD CUP GREATEST ENGLISH 2 programs leading up to the tournament Will feature the greatest ever from past FIFA World Cup events 2 episodes 90min Participation spots : Inside the program 2 X 30 Total spots: (4 X 30 ) X 2 Episodes

38 FIFA WORLD CUP REVIEW ENGLISH Daily morning program during the tournament Will feature results of previous days matches, edits, newspapers 24 episodes 90min 0400 GMT to 0530 GMT June 13 th until June 11 th Participation spots : Inside the program 2 X 30 Total spots: (4 X 30 ) X 24 Episodes

39 FIFA WORLD CUP NEWS ENGLISH 3 Daily news bulletins Will feature results, scoops, insides 3 news bulletins per day for 30 days 30min 1000 GMT ; 1730 GMT and 2300 GMT June 12 th until July 13 th Total spots: (2 X 30 ) X 3 times per day X 30 days

40 FIFA WORLD CUP CARNIVAL ENGLISH Daily program during the tournament Will feature papers, celebrations, personalities 30 episodes 60min 1100 GMT to 1200 GMT June 12 th until July 13 th Participation spots : Inside the program 1 X 30 Total spots: (3 X 30 ) X 30 Episodes Net price : 255,000 USD

41 INSIDE BRAZIL ENGLISH Daily program during the tournament Will feature the country, the culture, host cities, stories of football 30 episodes 30min June 12 th until July 13 th Total spots: (2 X 30 ) X 30 Episodes

42 THE LAST WORD ENGLISH Daily program during the tournament Will feature tough screen, referee, analysis, interviews after the games studio 30 episodes 30min June 12 th until July 13 th Total spots: (2 X 30 ) X 30 Episodes Net price : 155,500 USD

43 FIFA WORLD CUP FORUM ENGLISH Program during days off Will feature discussion about the tournament 4 episodes 60min Participation spots : Inside the program 1 X 30 Total spots: (3 X 30 ) X 4 Episodes

44 HOW THE 2014 FIFA WORLD CUP WAS WON ENGLISH Program after the tournament Will feature analysis about how the 2014 FIFA World Cup Brazil was won 1 episode 120min Participation spots : Inside the program 3 X 30 Total spots: (5 X 30 ) X 1 Episode

45 DIAMOND BEVERAGE SPONSORSHIP PACKAGE DIAMOND BEVERAGE SPONSORSHIP PACKAGE 2014 FIFA WORLD CUP BRAZIL 64 GAMES IN ARABIC + 56 GAMES IN ENGLISH BROADCAST BREAKS SPOTS CREDITS LIVE Opening 120 Before Studio Inside Studio Before 1st Half 120 After 1 st Half 120 Before 2 nd Half 120 After 2nd Half 120 Inside Studio After Studio Closing 120 LIVE TOTAL RERUN Opening 64 Before Studio 1 64 Inside Studio 1 64 Before 1st Half 64 After 1 st Half 64 Before 2 nd Half 64 After 2nd Half 64 Inside Studio 2 64 After Studio 2 64 Closing 64 RERUN TOTAL The Diamond Beverage Sponsorship package will include: Carbonated Soft Drink exclusivity 64 games in Arabic 56 games in English (8 spots if the game has studio; 4 spots if not) Simultaneous broadcast of all the spots on the digital platform 1 banner on our website 25 programs FIFA related Logo on games promo TOTAL NUMBER OF SPOTS 1,

46 DIAMOND OTHER CATEGORIES SPONSORSHIP PACKAGE DIAMOND OTHER CATEGORIES SPONSORSHIP PACKAGE 2014 FIFA WORLD CUP BRAZIL 64 GAMES IN ARABIC + 56 GAMES IN ENGLISH BROADCAST BREAKS SPOTS CREDITS LIVE Opening 120 Before Studio Inside Studio Before 1st Half 120 After 1 st Half 120 Before 2 nd Half 120 After 2nd Half 120 Inside Studio After Studio Closing 120 LIVE TOTAL RERUN Opening 64 Before Studio 1 64 Inside Studio 1 64 Before 1st Half 64 After 1 st Half 64 Before 2 nd Half 64 After 2nd Half 64 Inside Studio 2 64 After Studio 2 64 Closing 64 RERUN TOTAL The Diamond Other Categories Sponsorship package will include: 64 games in Arabic 56 games in English (8 spots if the game has studio; 4 spots if not) Simultaneous broadcast of all the spots on the digital platform 1 banner on our website 25 programs FIFA related Logo on games promo TOTAL NUMBER OF SPOTS 1,

47 GOLD SPONSORSHIP PACKAGE GOLD SPONSORSHIP PACKAGE 2014 FIFA WORLD CUP BRAZIL 64 GAMES IN ARABIC + 56 GAMES IN ENGLISH BROADCAST BREAKS SPOTS CREDITS LIVE Opening 120 Before 1st Half 120 After 1 st Half 120 Before 2 nd Half 120 After 2nd Half 120 Closing 120 LIVE TOTAL RERUN Opening 64 Before 1st Half 64 After 1 st Half 64 Before 2 nd Half 64 After 2nd Half 64 Closing 64 RERUN TOTAL The Gold Sponsorship package will include: 64 games in Arabic 56 games in English (4 spots per game) Simultaneous broadcast of all the spots on the digital platform 1 banner on our website 20 programs FIFA related Logo on games promo TOTAL NUMBER OF SPOTS

48 SILVER SPONSORSHIP PACKAGE SILVER SPONSORSHIP PACKAGE 2014 FIFA WORLD CUP BRAZIL 64 GAMES IN ARABIC + 56 GAMES IN ENGLISH BROADCAST BREAKS SPOTS CREDITS LIVE Opening 120 Before 1st Half 120 Half-Time 120 After 2nd Half 120 Closing 120 LIVE TOTAL RERUN Opening 64 Before 1st Half 64 Half-Time 64 After 2nd Half 64 Closing 64 RERUN TOTAL The Silver Sponsorship package will include: 64 games in Arabic 56 games in English (3 spots per game) Simultaneous broadcast of all the spots on the digital platform 1 banner on our website 15 programs FIFA related Logo on games promo TOTAL NUMBER OF SPOTS

49 BRONZE SPONSORSHIP PACKAGE BRONZE SPONSORSHIP PACKAGE 2014 FIFA WORLD CUP BRAZIL 64 GAMES IN ARABIC + 56 GAMES IN ENGLISH BROADCAST BREAKS SPOTS CREDITS LIVE Opening 120 Before 1st Half 120 Half-Time 120 Closing 120 LIVE TOTAL RERUN Opening 64 Before 1st Half 64 Half-Time 64 Closing 64 RERUN TOTAL The Bronze Sponsorship package will include: 64 games in Arabic 56 games in English (2 spots per game) Simultaneous broadcast of all the spots on the digital platform 10 programs FIFA related Logo on games promo TOTAL NUMBER OF SPOTS

50 AJS SPONSORSHIP PACKAGE AJS SPONSORSHIP PACKAGE 2014 FIFA WORLD CUP BRAZIL 64 GAMES IN ARABIC + 56 GAMES IN ENGLISH BROADCAST BREAKS SPOTS CREDITS LIVE Opening 120 Before 1st Half 120 Closing 120 LIVE TOTAL RERUN Opening 64 Before 1st Half 64 Closing 64 RERUN TOTAL TOTAL NUMBER OF SPOTS The AJS Sponsorship package will include: 64 games in Arabic 56 games in English (1 spot per game) Simultaneous broadcast of all the spots on the digital platform 5 programs FIFA related Logo on games promo

51 TERMS & CONDITIONS Material production costs is not included in this proposal Only digi betacams 16:9 are accepted (no links nor satellite feed) Rate cards and discounts offered are not valid for any other events on AJS Maximum one ad per break per client is allowed Minimum of 10sec ads need to be aired Maximum of 30sec ads in center breaks (after 1 st half and before 2 nd half) No sponsors nor any 3 rd party logos should appear in the TVC No association with AJS nor the event can be made Cancelation fees will be applied if the booking order is received Programs names, duration, benefits and costs could change without notice

52 CONTACT Allied Media Corp