Trends in Advertising Activity - Gambling. November 2013

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1 Trends in Advertising Activity - Gambling November 2013

2 1 Contents Key Facts Viewing Trends Advertising Activity Gambling Lottery & Scratch Cards Gambling excluding Lottery & Scratch cards Bingo Gambling Sports Online Casino & Poker Comparative analysis: ABC1 Adults & C2DE Adults Annex 1 Methodology

3 Key Facts Source: BARB/Infosys+/Nielsen Media Note: Figures have been rounded for illustrative purposes please refer to the Advertising Activity section for detailed analyses 2

4 Hours of viewing/day Commercial: Non-commercial 3 Viewing Total TV Comm.TV Adults ABC1 Adults C2DE Adults Comm: Non-comm 2005 Adults 64:36 66:34 ABC1 Adults 62:38 61:39 C2DE Adults 66:34 70: :28 73: :27 75:25 Viewing by daypart Around two-thirds of total and commercial channel viewing takes place pre-2100 across the adult demographic groups this has remained stable over time. ABC1 Adult viewing tends to be higher later in the evening than Adults/C2DE Adults. Around four-fifths of Children s viewing takes place pre-2100, falling to around three-quarters among older children this has also remained stable over the analysis period In, viewing to commercial channels peaked between among adult demographic groups, between among 10-15s and between among 4-15s Children Adults Pre-2100 Post-2100 Commercial channel viewing by channel group Terrestrial channels account for almost two-fifths of adult viewing - this has been in decline, as viewing to both Portfolio and Other channels has increased, to around a quarter of viewing. Among children, the share of viewing represented by the Terrestrial channels falls to around a quarter and viewing to the Portfolio channels accounts for a fifth of viewing Music channels and Other channels account for a greater share of children s viewing than Adults. The Other Top 10 (Gambling) channels accounted for around 1% of viewing Adults Terrestrial Portfolio Sports Music Movies Other Children

5 Commercial Impacts Commercial Spots Gambling 2005 Spots 90k 955k 1.4m % total spots 0.5% 2.9% 4.1% Between 2005 and the total amount of television advertising shown almost doubled from 17.4m to 34.2m spots over this period the proportion of spots accounted for by Gambling commercials increased from 0.5% to 4.1%. While advertising across all sub-categories has grown, Bingo and Online Casinos & Poker commercials represented a greater proportion of Gambling spots in compared with 2005 as Lottery & Scratch cards accounted for a smaller share. Spots by daypart, 5% % % % Spots by channel, 1% 7% 8% Terrestrial Portfolio 44% Sports 22% Music 8% 9% Movies Other - Top 10 Other Impacts 2005 Per Person, Adults 5.8bn 22.7bn 30.9bn, 3.2% 630 ABC1 Adults 2.2bn 8.4bn 11.8bn, 3.1% 451 C2DE Adults 3.6bn 14.3bn 19.1bn, 3.3% bn 1.4bn 1.8bn, 1.8% bn 0.9bn 1.1bn, 2.3% 262 Impacts by daypart, Impacts by channel, Between 2005 and, Gambling impacts increased at a significantly faster rate than total television impacts. The volume of Lottery & Scratch card advertising seen remained relatively stable across the analysis period, although its share fell as total Gambling impacts increased over the same period the proportion represented by Bingo, Online Casino & Poker and Gambling Sports advertising increased. Compared with Adults, Children s exposure to Gambling advertising was lower between and and higher between Children s exposure was lower as a share of total Gambling impacts across the Terrestrial channels and higher across Music channels, when compared against Adults Note: Figures have been rounded for illustrative purposes please refer to the Advertising Activity section for detailed analyses Terrestrial Portfolio Sports Music Movies Other - Top 10 Other 4

6 Number of commercial spots (000s) Gambling Sub-category Analysis: Gambling Spots Number of spots: Gambling by sub-category Share of spots: Gambling by sub-category k 152k 234k 537k 567k 688k 955k 1389k Other Online casino & Poker Gambling - sports Bingo Lottery & Scratch cards % % 2.9% 4.7% 12.3% 26.1% 23.2% 25.3% 29.2% 29.6% 35.4% 2.9% 45.9% 5.2% 6.6% 2.6% 56.1% 38.9% 37.1% 38.5% 38.3% 69.6% 69.8% 45.4% 30.8% 31.6% 27.8% 23.5% 25.6% Source: BARB/Nielsen Monitor - Analysis excludes HD variants. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 5

7 Number of impacts, bn Gambling Sub-category Analysis: Gambling Impacts Number of impacts: Gambling by sub-category, Adults bn 8.0bn 9.9bn 15.8bn 18.5bn 21.0bn 22.7bn 30.9bn Other Online casino & Poker Gambling - sports Bingo Lottery & Scratch cards Share of impacts: Gambling by sub-category, Adults % 22.3% 78.4% 76.2% 2.6% 4.9% 11.2% 14.1% 16.7% 16.5% 19.2% 4.3% 4.8% 9.9% 9.3% 38.2% 12.4% 54.1% 41.7% % 41.7% 41.2% 42.7% % 32.5% 27.2% Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 6

8 5.1% 4.6% 1.9% 11.1% 11.3% 12.4% 21.2% 20.1% % 25.4% 34.6% 34.1% 33.5% 39.5% Gambling Comparative Analysis by Daypart, Comparative charts, Gambling 50. Commercial channel viewing (Adults) Spots Impacts (Adults) Source: BARB/Nielsen Monitor. 7

9 1.3% 1.5% 5.1% 2.6% % % % 9.1% 8.3% 23.2% 20.8% 22.1% 27.6% 23.9% 38.6% 41.2% 44.2% Gambling Comparative Analysis by Channel Group, Comparative charts, Gambling Commercial channel viewing (Adults) Spots Impacts (Adults) Terrestrial Commercial Commercial PSB Portfolio Sports Music Movies Other - Top 10 (Gambling) Other - All other Source: BARB/Nielsen Monitor. 8

10 Commercial Spots Commercial Impacts 9 Lottery & Scratch cards 2005 Spots 62k 224k 355k % total spots 0.4% 0.7% 1. The number of LSC spots broadcast increased from 62k in 2005 to 355k in, accounting for 1. of all commercials shown with a 58% increase between and. The distribution of LSC spots was fairly stable between 2005 and since then there has been a notably increase in the volume and proportion of spots shown between Terrestrial channels accounted for 1.5% of LSC spot broadcast in Other channels and Music channels represented 40. and 26.4% of spots respectively and the proportion shown across Movie channels increased to 10.7% in 6% 18% Spots by daypart, 1 4% 62% Spots by channel, 1% 9% 7% Terrestrial Portfolio 4 Sports 26% Music 6% 11% Movies Other - Top 10 Other Impacts 2005 Per Person, Adults 4.5bn 7.4bn 8.4bn, 0.9% 171 ABC1 Adults 1.7bn 2.8bn 3.1bn, 0.8% 120 C2DE Adults 2.8bn 4.6bn 5.3bn, 0.9% m 0.5bn 531m, 0.5% m 0.3bn 323m, 0.7% 78 Impacts by daypart, Impacts by channel, Terrestrial Portfolio Sports Music Movies Other - Top 10 The greatest proportion of LSC impacts was seen between The share seen during this slot fell between and as the proportion seen during the slot, which accounted for 61.5% of spots, increased. Compared with Adults, Children s exposure to LSC impacts was higher, as a share, during the slot and lower post The volume of LSC impacts seen across the Terrestrial channels remained fairly stable over the analysis period although their share of impacts fell as the Portfolio channels represented a growing share of impacts. The Music channels accounted for a notably higher share of LSC impacts among Children compared with Adults. Other

11 5.1% 3.9% 1.9% 6.2% 12.4% 10.3% 10.1% 18.1% 21.2% 27.2% 23.6% 29.3% 34.1% 35.1% 61.5% Lottery & Scratch cards Comparative Analysis by Daypart, Comparative charts, Lottery & Scratch cards 70. Commercial channel viewing (Adults) Spots Impacts (Adults) Source: BARB/Nielsen Monitor. 10

12 1.5% 5.1% % 2.9% % % 8.5% 6.5% 6.4% 10.7% 18.6% 23.2% % 27.6% 38.6% % Lottery & Scratch cards Comparative Analysis by Channel Group, Comparative charts, Lottery & Scratch cards Commercial channel viewing (Adults) Spots Impacts (Adults) Terrestrial Commercial Commercial PSB Portfolio Sports Music Movies Other - Top 10 (Gambling) Other - All other Source: BARB/Nielsen Monitor. 11

13 Commercial Spots Commercial Impacts 12 Gambling exc. Lottery & S/C 2005 Spots 27k 731k 1.0m % total spots 0.2% 2.2% 3. The volume of GexLSC spots aired increased from 27k in 2005 to 1.0m in, with an increase of 41% between and. The majority of GexLSC advertising was shown post-2100, accounting for 54.6% of spots in - the volume and share of commercials shown between increased between 2005 and. The greatest proportion of GexLSC spots was shown across Other channels in, although this share fell between and as advertising across the Music and Top 10 Other channels increased. Spots by daypart, 5% % 32% 13% 9% Spots by channel, 1% 6% 9% Terrestrial Portfolio 46% Sports 9% 21% 9% Music Movies Other - Top 10 Other Impacts 2005 Per Person, Adults 1.2bn 15.3bn 22.5bn, 2.4% 459 ABC1 Adults 0.5bn 5.6bn 8.6bn, 2.3% 331 C2DE Adults 0.8bn 9.7bn 13.9bn, 2.4% 603 Impacts by daypart, Impacts by channel, Terrestrial Portfolio Sports Music bn 0.9bn 1.3n, 1.3% Movies bn 0.5bn 0.8bn, 1.6% Other - Top 10 The volume of GexLSC impacts increased across all dayparts between and the share seen post-2100 increased between 2005 and as the share seen between fell. Amongst Children, while the greatest share of GexLSC impacts was seen between , the proportion seen post-2100 stood at 36.9% in. The volume of GexLSC advertising seen across all PSB-owned channels increased each year across the analysis period although the share of impacts represented by these channels fell (as a result of a reduced share of impacts across the Terrestrial channels) as impacts increased across the Sports channels. Compared with Adults, a greater proportion of GexLSC impacts were seen across the Music and Other channels by Children. Other

14 1.9% 5.1% 4.8% 8.7% 13.1% 12.4% 21.8% 21.2% 18.7% % % 34.1% 41.5% Gambling exc. Lottery & S/C Comparative Analysis by Daypart, Comparative charts, Gambling exc. Lottery & S/C 50. Commercial channel viewing (Adults) Spots Impacts (Adults) Source: BARB/Nielsen Monitor. 13

15 1.3% 1.5% 5.1% 2.4% % % 6.3% 8.6% 9.7% 8.6% % 19.2% 20.6% 27.6% 25.9% 38.6% 38.8% 45.7% Gambling exc. Lottery & S/C Comparative Analysis by Channel Group, Comparative charts, Gambling exc. Lottery & S/C Commercial channel viewing (Adults) Spots Impacts (Adults) Terrestrial Commercial Commercial PSB Portfolio Sports Music Movies Other - Top 10 (Gambling) Other - All other Source: BARB/Nielsen Monitor. 14

16 Commercial Spots Commercial Impacts 15 Bingo 2005 Spots 21k 368k 532k % total spots 0.1% 1.1% 1.6% The majority of Bingo commercials were shown during the daytime, with 69.2% of spots shown between in. Almost half of all Bingo spots were shown across Other channels although this share has fallen over the years as volume has increased across Music and the Top 10 Other channels. Spots by daypart, % 1 9% % % Spots by channel, 2% Terrestrial 2% 8% Portfolio 49% Sports Music 8% 11% Movies Other - Top 10 Other Impacts 2005 Per Person, Adults 1.2bn 9.5bn 12.7bn, 1.3% 259 ABC1 Adults 0.4bn 3.2bn 4.5bn, 1.2% 171 C2DE Adults 0.7bn 6.3bn 8.3bn, 1.4% 360 Impacts by daypart, Impacts by channel, Terrestrial Portfolio Sports Music m 0.5bn 723m, 0.7% Movies m 0.3bn 418m, 0.9% Other - Top 10 With the majority of spots broadcast during the daytime ( ), the majority of exposure also takes place during this daypart although a greater proportion of impacts were seen between compared with the proportion of spots shown during the slot. A lower proportion of Child Bingo impacts were seen during the daytime with a higher proportion seen between Almost half of all Bingo advertising seen by adult groups was on the Terrestrial channels, with a further fifth on the Portfolio channels the overall share represented by PSB-owned channels fell between and as exposure across the Other channels increased. The share of Child Bingo impacts seen across Music channels and Other channels is considerably higher compared with Adults, while the share seen across the Terrestrial channels is lower Other

17 5.1% 3.2% 8.6% 5.4% 4.3% 8.8% 12.4% 9.6% 15.9% 21.2% 27.2% 28.2% 34.1% 55.6% 60.6% Bingo Comparative Analysis by Daypart, Comparative charts, Bingo 70. Commercial channel viewing (Adults) Spots Impacts (Adults) Source: BARB/Nielsen Monitor. 16

18 1.8% 5.1% 2.2% 0.3% 1.5% 2.8% % % 7.8% 7.5% 11.1% 23.2% 20.2% 20.1% 27.6% 23.6% 38.6% 49.5% 49.4% Bingo Comparative Analysis by Channel Group, Comparative charts, Bingo Commercial channel viewing (Adults) Spots Impacts (Adults) Terrestrial Commercial Commercial PSB Portfolio Sports Music Movies Other - Top 10 (Gambling) Other - All other Source: BARB/Nielsen Monitor. 17

19 Commercial Spots Commercial Impacts 18 Gambling Sports 2005 Spots 3k 25k 91k % total spots % 0.3% The majority of Gambling Sports spots were aired after 2300, with 58.7% of spots shown during this slot in and a further 25.4% between Sports channels accounted for the largest share of Gambling Sports spots, with this channel group representing 41.8% of spots in Music channels accounted for a further 29.2% of spots. Spots by daypart, 2% % 9% % 1% % 59% Spots by channel, 1% 5% Terrestrial Portfolio Sports 42% Music 29% Movies Other - Top 10 Other Impacts 2005 Per Person, Impacts by daypart, Impacts by channel, Terrestrial Adults 68m 2.1bn 3.8bn, 0.4% 78 ABC1 Adults 31m 1.0bn 1.8bn, 0.5% 69 C2DE Adults 37m 1.1bn 2.0bn, 0.3% Portfolio Sports Music m 0.2bn 242m, 0.2% m 0.1bn 148m, 0.3% Movies Other - Top 10 While the majority of Gambling Sports spots were aired post-2300, this daypart accounted for only 13.8% of Adult impacts in - around two-thirds of Gambling Sports impacts were seen pre-2100, compared with 15.9% of spots shown during this slot. Compared against Adults, a greater proportion of Children s exposure to Gambling Sports advertising took place between With the majority of Gambling Sports spots aired across Sports channels, this group also represented the greatest share of impacts although this share fell between and as the proportion of impacts seen across the PSB portfolio and Other channels increased. Music channels accounted 1.5% of Adult impacts (rising to 3.1% of Child Gambling Sports impacts) compared with 29.2% of spots. Other

20 5.1% 1.7% 0.4% 8.5% 5.7% 12.4% 13.8% 21.2% 27.2% 25.4% 21.4% 30.4% 34.1% % Gambling Sports Comparative Analysis by Daypart, Comparative charts, Gambling Sports Commercial channel viewing (Adults) Spots Impacts (Adults) Source: BARB/Nielsen Monitor. 19

21 1.1% 1.5% 1.5% 5.1% % % 2.2% 0.5% 10.8% 11.4% 23.2% 19.7% 30.6% 29.2% 27.6% 38.6% 41.8% 45.2% Gambling Sports Comparative Analysis by Channel Group, Comparative charts, Gambling Sports Commercial channel viewing (Adults) Spots Impacts (Adults) Terrestrial Commercial Commercial PSB Portfolio Sports Music Movies Other - Top 10 (Gambling) Other - All other Source: BARB/Nielsen Monitor. 20

22 Commercial Spots Commercial Impacts 21 Online Casino & Poker 2005 Spots 4k 338k 411k % total spots % Since, almost all OCP spots have been aired post-2100 with the majority shown post Between - the share of OCP spots shown across the Sports channels fell as activity on the Music, Movie and Top 10 Other channels increased the greatest share was aired across the Other channels. Spots by daypart, 1% % Spots by channel, 1% 5% 1 Terrestrial Portfolio 47% Sports 19% Music 12% 8% Movies Other - Top 10 Other Impacts 2005 Per Person, Adults 19m 3.7bn 5.9bn, 0.6% 121 ABC1 Adults 7m 1.5bn 2.4bn, 0.6% 91 C2DE Adults 12m 2.3bn 3.6bn, 0.6% 156 Impacts by daypart, Impacts by channel, Terrestrial Portfolio Sports Music m 0.2bn 286m, 0.3% Movies m 0.1bn 198m, 0.4% Other - Top 10 Other While 20.4% of OCP spots were shown between in, over a third of impacts (and almost half of child impacts) were seen during this slot as a result of a higher proportion of viewing during this time, compared with viewing between In, both the Music and Movies channels accounted for significantly lower shares of OCP impacts than spots a higher proportion of impacts was seen across the PSB-owned channels compared with spot distribution and this share increased between and. The PSB-owned channels accounted for a smaller proportion of Child OCP impacts in compared against Adults as the Music channels represented a higher share.

23 5.1% 0.5% 0.1% 0.1% 0.1% % 12.4% 27.2% 21.2% 20.4% 34.1% 38.2% 61.3% 79. Online Casino & Poker Comparative Analysis by Daypart, Comparative charts, Online Casino & Poker Commercial channel viewing (Adults) Spots Impacts (Adults) Source: BARB/Nielsen Monitor. 22

24 0.7% 4.7% 5.1% 1.5% 2.3% % % 3.3% 11.6% 7.6% 21.2% 23.2% 22.7% 19.2% 27.6% 38.6% 40.1% 46.7% Online Casino & Poker Comparative Analysis by Channel Group, Comparative charts, Online Casino & Poker 60. Commercial channel viewing (Adults) Spots Impacts (Adults) Terrestrial Commercial Commercial PSB Portfolio Sports Music Movies Other - Top 10 (Gambling) Other - All other Source: BARB/Nielsen Monitor. 23

25 Viewing trends 24

26 25 Summary Viewing Trends Total TV viewing In, total television viewing ranged from 2.4 hours/day among Children to 5.2 hours/day among C2DE Adults. The split in viewing among Adults, by daypart, remained fairly stable over the analysis period with two-thirds of viewing taking place pre Compared with Adults the share of viewing taking place between has consistently been lower among ABC1 Adults and higher between Daytime viewing between has been notably higher among C2DE Adults compared against ABC1 Adults, with viewing during this slot accounting for 27.9% and 23.3% of viewing respectively. In, 80.7% of Children s viewing took place pre-2100 this split in viewing pre and post-2100 remained fairly steady between 2005 and. In comparison, the share of viewing taking place pre-2100 fell to 73., in, among older children and the proportion of viewing taking place post-2300 increased from 7.4% in 2005 to 8.7% in.

27 26 Summary Viewing Trends Total TV viewing In, commercial channels accounted for 66.2% of Adult viewing, up marginally from 64. in Commercial channels accounted for a lower proportion of viewing among ABC1 Adults, standing at 61.5% in. Viewing to commercial channels stood at 69.8%, in, among C2DE Adults up from 65.7% in The share of viewing accounted for by commercial channels was higher among Children, standing at 73.4% in. A similar split in viewing was seen among Children aged years, with 74.8% of their viewing in represented by commercial channels. The split between commercial and non-commercial viewing, by adult demographics, varies across the day with BBC channels accounting for above-average shares during the morning and early evening. There is less variation in the split between commercial and non-commercial viewing among Children, with BBC channels accounting for marginally higher shares during breakfast, and post

28 Average hours/day In, total television viewing ranged from 2.4 hours/day among Children to 5.2 hours/day among C2DE Adults Average hours of viewing: Total TV, Adults Adults ABC Adults C2DE Children 4-15 Children Source: BARB/Infosys+. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 27

29 Share of viewing by daypart, % The split in viewing among Adults by daypart remained fairly stable over the analysis period with two-thirds of viewing taking place pre Share of viewing by daypart: Total TV, Adults Avg hrs/day 11.7% 11.4% 11.2% 11.2% 11.4% 11.5% 11.7% 11.6% 21.5% 21.7% 21.6% 21.1% 21.2% 20.8% % 36.6% 36.7% 36.5% 36.1% 35.6% 35.2% 35.4% 24.6% 24.8% 24.9% 25.7% 25.6% % 25.9% 5.5% 5.4% 5.5% 5.6% 5.7% 6.1% 6.3% 6.1% Source: BARB/Infosys+. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 28

30 Share of viewing by daypart, % Compared with Adults the share of viewing taking place between has consistently been lower among ABC1 Adults and higher between Share of viewing by daypart: Total TV, ABC1 Adults Avg hrs/day 11.9% 11.8% 11.3% 11.2% 11.4% % % 24.2% 23.4% 23.5% 23.4% 23.7% 23.4% 36.9% 36.7% % 36.4% 36.5% 35.9% 36.3% 21.9% 21.9% % % % 5.3% 5.4% 5.5% 5.6% 5.7% % Source: BARB/Infosys+. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 29

31 Share of viewing by daypart, % Daytime viewing between has been notably higher among C2DE Adults compared against ABC1 Adults, with viewing during this slot accounting for 27.9% and 23.3% of viewing respectively Share of viewing by daypart: Total TV, C2DE Adults Avg hrs/day 11.5% 11.2% 11.2% 11.2% 11.3% 11.9% 12.1% 12.1% 19.8% 19.8% 19.7% 19.3% 19.5% 18.9% % 36.6% 36.5% 36.3% 35.9% % 34.8% 26.5% % 27.6% 28.1% 27.9% 27.9% 5.6% 5.5% 5.6% 5.6% 5.7% 6.1% 6.4% 6.2% Source: BARB/Infosys+. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 30

32 Share of viewing by daypart, % In, 80.7% of children s viewing took place pre-2100 this split in viewing pre and post-2100 remained fairly steady between 2005 and Share of viewing by daypart: Total TV, Children Avg hrs/day 5.6% 5.8% 5.4% 5.1% 5.2% 6.1% % % 13.5% 13.1% 13.4% 14.2% 13.9% 13.4% 39.4% 39.7% 39.9% 39.5% 39.7% 38.5% 38.5% 39.1% 30.1% 30.4% 30.6% 31.4% 31.2% 30.9% 30.9% 31.1% 10.9% 10.6% 10.6% 10.8% 10.5% 10.2% 10.6% 10.5% Source: BARB/Infosys+. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 31

33 Share of viewing by daypart, % In comparison, the share of viewing taking place pre-2100 fell to 73., in, among older children and the proportion of viewing taking place post-2300 increased from 7.4% in 2005 to 8.7% in Share of viewing by daypart: Total TV, Children Avg hrs/day 7.4% % % 8.5% 8.6% 8.7% 18.4% % 17.3% 17.6% 18.8% 18.7% 18.4% % % 40.5% % 39.7% 26.9% 27.1% 27.3% 27.7% 27.5% 26.8% 26.5% 26.6% 7.3% 7.2% 7.5% 7.8% 7.3% 6.9% 7.1% 6.7% Source: BARB/Infosys+. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 32

34 Share of viewing, % In, commercial channels accounted for 66.2% of Adult viewing, up marginally from 64. in 2005 Share of viewing: Commercial vs Non-commercial, Adults Avg hrs/day % 34.6% 34.3% 33.5% 33.4% 33.5% 33.8% % 65.4% 65.7% 66.5% 66.6% 66.5% 66.2% 2005 Non-commercial Commercial Source: BARB/Infosys+. Non-commercial = All BBC channels. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 33

35 Share of viewing, % Commercial channels accounted for a lower proportion of viewing among ABC1 Adults, standing at 61.5% in Share of viewing: Commercial vs Non-commercial, Adults ABC Avg hrs/day 38.3% 37.5% 37.3% 37.3% 36.8% 37.3% 37.6% 38.5% 61.7% 62.5% 62.7% 62.7% 63.2% 62.7% 62.4% 61.5% 2005 Non-commercial Commercial Source: BARB/Infosys+. Non-commercial = All BBC channels. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 34

36 Share of viewing, % Viewing to commercial channels stood at 69.8%, in, among C2DE Adults up from 65.7% in 2005 Share of viewing: Commercial vs Non-commercial, Adults C2DE Avg hrs/day 34.3% 33.6% 32.7% 32.1% 30.9% 30.6% 30.5% 30.2% 65.7% 66.4% 67.3% 67.9% 69.1% 69.4% 69.5% 69.8% 2005 Non-commercial Commercial Source: BARB/Infosys+. Non-commercial = All BBC channels. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 35

37 Share of viewing, % The share of viewing accounted for by commercial channels was higher among Children, standing at 73.4% in Share of viewing: Commercial vs Non-commercial, Children Avg hrs/day 28.4% 27.1% 28.4% 26.2% 24.9% 27.6% 27.4% 26.6% 71.6% 72.9% 71.6% 73.8% 75.1% 72.4% 72.6% 73.4% 2005 Non-commercial Commercial Source: BARB/Infosys+. Non-commercial = All BBC channels. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 36

38 Share of viewing, % A similar split in viewing was seen among Children aged years, with 74.8% of their viewing in represented by commercial channels Share of viewing: Commercial vs Non-commercial, Children Avg hrs/day 26.6% 25.7% % % 25.8% 25.2% 73.4% 74.3% % % 74.2% 74.8% 2005 Non-commercial Commercial Source: BARB/Infosys+. Non-commercial = All BBC channels. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 37

39 Share of viewing, % The proportion of viewing represented by commercial channels, in, ranged from 61.5% among ABC1 Adults to 74.8% among older children Share of viewing: Commercial vs Non-commercial, Avg hrs/day 33.8% 30.2% 26.6% 25.2% 38.5% 66.2% 69.8% 73.4% 74.8% 61.5% Adults Adults ABC1 Adults C2DE Children 4-15 Children Non-commercial Commercial Source: BARB/Infosys+. Non-commercial = All BBC channels. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 38

40 06:00-07:00 07:00-08:00 08:00-09:00 09:00-10:00 10:00-11:00 11:00-12:00 12:00-13:00 13:00-14:00 14:00-15:00 15:00-16:00 16:00-17:00 17:00-18:00 18:00-19:00 19:00-20:00 20:00-21:00 21:00-22:00 22:00-23:00 23:00-24:00 24:00-25:00 25:00-26:00 26:00-27:00 27:00-28:00 28:00-29:00 29:00-30:00 Whole Day Share of viewing, % The split in Adult viewing between commercial and non-commercial channels varies across the day with BBC channels accounting for above-average shares during the morning and early evening Share of viewing by hour: Commercial vs Non-commercial, Adults, Commercial Non-commercial Average mins of viewing/hour 37.6% 34.9% 31.5% 27.9% 23.3% % 36.1% 36.4% 39.5% 35.9% 36.6% 33.4% 32.8% 30.8% 27.8% 26.3% 25.8% 28.5% 29.9% 35.1% 33.8% 45.4% 48.3% 45.7% 62.4% 65.1% 68.5% 72.1% 76.7% % 63.9% 63.6% 60.5% 64.1% 63.4% 66.6% 67.2% 69.2% 72.2% 73.7% 74.2% 71.5% 70.1% 64.9% 66.2% 54.6% 51.7% 54.3% Average minutes/hour Source: BARB/Infosys+. Non-commercial = All BBC channels. 39

41 06:00-07:00 07:00-08:00 08:00-09:00 09:00-10:00 10:00-11:00 11:00-12:00 12:00-13:00 13:00-14:00 14:00-15:00 15:00-16:00 16:00-17:00 17:00-18:00 18:00-19:00 19:00-20:00 20:00-21:00 21:00-22:00 22:00-23:00 23:00-24:00 24:00-25:00 25:00-26:00 26:00-27:00 27:00-28:00 28:00-29:00 29:00-30:00 Whole Day Share of viewing, % The proportion of viewing among ABC1 Adults accounted for by commercial channels increases to above-average levels during the afternoon and post-2300 Share of viewing by hour: Commercial vs Non-commercial, Adults ABC1, Commercial Non-commercial Average mins of viewing/hour 42.8% 38.8% 33.6% 30.9% 26.4% 27.5% 38.7% % 46.4% 40.9% 40.4% 38.2% 39.2% 36.3% 31.7% 28.9% % 29.9% 36.1% 38.5% 53.1% 55.1% 52.1% 57.2% 61.2% 66.4% 69.1% 73.6% 72.5% 61.3% % 53.6% 59.1% 59.6% 61.8% 60.8% 63.7% 68.3% 71.1% % 70.1% 63.9% 61.5% 46.9% 44.9% 47.9% Average minutes/hour Source: BARB/Infosys+. Non-commercial = All BBC channels. 40

42 06:00-07:00 07:00-08:00 08:00-09:00 09:00-10:00 10:00-11:00 11:00-12:00 12:00-13:00 13:00-14:00 14:00-15:00 15:00-16:00 16:00-17:00 17:00-18:00 18:00-19:00 19:00-20:00 20:00-21:00 21:00-22:00 22:00-23:00 23:00-24:00 24:00-25:00 25:00-26:00 26:00-27:00 27:00-28:00 28:00-29:00 29:00-30:00 Whole Day Share of viewing, % BBC channels represent above-average shares of viewing among C2DE Adults during the early morning and daytime with commercial channels dominating during the rest of the day Share of viewing by hour: Commercial vs Non-commercial, Adults C2DE, Commercial Non-commercial Average mins of viewing/hour 39.8% 42.8% 40.8% 34.4% 32.4% 30.2% 25.9% 21.4% 23.3% 29.7% 34.5% 34.2% 34.1% 31.9% 33.1% 28.9% 26.7% 26.4% % 24.1% 27.8% 29.8% 30.2% 34.2% 60.2% 57.2% 59.2% 65.6% 67.6% 69.8% 74.1% 78.6% 76.8% 70.3% 65.5% 65.8% 65.9% 68.1% 66.9% 71.1% 73.3% 73.6% % 75.9% 72.2% 70.2% 69.8% 65.8% Average minutes/hour Source: BARB/Infosys+. Non-commercial = All BBC channels. 41

43 06:00-07:00 07:00-08:00 08:00-09:00 09:00-10:00 10:00-11:00 11:00-12:00 12:00-13:00 13:00-14:00 14:00-15:00 15:00-16:00 16:00-17:00 17:00-18:00 18:00-19:00 19:00-20:00 20:00-21:00 21:00-22:00 22:00-23:00 23:00-24:00 24:00-25:00 25:00-26:00 26:00-27:00 27:00-28:00 28:00-29:00 29:00-30:00 Whole Day Share of viewing, % There is less variation in the split between commercial and noncommercial viewing among Children, with BBC channels accounting for marginally higher shares during breakfast, and post-2300 Share of viewing by hour: Commercial vs Non-commercial, Children 4-15, 10 Commercial Non-commercial Average mins of viewing/hour % 23.1% 32.6% % 27.9% 27.1% % 24.2% 26.7% 27.1% 26.7% 24.3% 24.8% 23.4% % 29.9% 26.7% 23.8% 23.8% 22.2% 30.6% 83.3% 76.9% 67.4% % 72.1% 72.9% % 75.8% 73.3% 72.9% 73.3% 75.7% 75.2% 76.6% % 70.1% 73.3% 76.2% 76.2% 77.8% 69.4% 26.6% 73.4% Average minutes/hour 0 Source: BARB/Infosys+. Non-commercial = All BBC channels. 42

44 06:00-07:00 07:00-08:00 08:00-09:00 09:00-10:00 10:00-11:00 11:00-12:00 12:00-13:00 13:00-14:00 14:00-15:00 15:00-16:00 16:00-17:00 17:00-18:00 18:00-19:00 19:00-20:00 20:00-21:00 21:00-22:00 22:00-23:00 23:00-24:00 24:00-25:00 25:00-26:00 26:00-27:00 27:00-28:00 28:00-29:00 29:00-30:00 Whole Day Share of viewing, % Similar patterns are noted among Children aged Share of viewing by hour: Commercial vs Non-commercial, Children 10-15, 10 Commercial Non-commercial Average mins of viewing/hour % 82.4% % 27.8% 24.6% 23.7% 22.7% 20.7% 20.8% 16.1% % 26.1% 23.9% % 33.2% 29.2% 27.7% % % 72.2% 75.4% 76.3% 77.3% 79.3% 79.2% 83.9% % 73.9% 76.1% % 66.8% 70.8% 72.3% % 25.2% 74.8% Average minutes/hour Source: BARB/Infosys+. Non-commercial = All BBC channels. 43

45 44 Summary Viewing Trends Commercial channel viewing by daypart The time spent watching commercial channels, in, ranged from 3.6 hours/day among C2DE Adults to 1.7 hours/day among Children. In, viewing to commercial channels peaked between among adult demographic groups, between among year olds and between among Children aged % of Adult viewing to commercial channels, in, took place between the share of viewing by daypart remained fairly stable over the analysis period. Among ABC1 Adults, 64.7% of their commercial viewing in took place pre-2100, with a greater proportion of their viewing (23.4%) taking place between compared with all Adults(21.2%). Compared against ABC1 Adults, a greater proportion of commercial channel viewing among C2DE Adults took place between (33.9% vs. 30.) and post-2300(12.8% vs. 11.9%). As with viewing across all channels, 80.2% of Children s viewing to commercial channels took place pre-2100 in. Over a quarter of viewing to commercial channels among older children took place post-2100 in this share remained relatively stable over the analysis period.

46 Average hours/day The time spent watching commercial channels, in, ranged from 3.6 hours/day among C2DE Adults to 1.7 hours/day among Children Average hours of viewing: Commercial channels, Adults Adults ABC1 Adults C2DE Children Children Source: BARB/Infosys+. Analysis excludes all BBC channels. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 45

47 06:00-07:00 07:00-08:00 08:00-09:00 09:00-10:00 10:00-11:00 11:00-12:00 12:00-13:00 13:00-14:00 14:00-15:00 15:00-16:00 16:00-17:00 17:00-18:00 18:00-19:00 19:00-20:00 20:00-21:00 21:00-22:00 22:00-23:00 23:00-24:00 24:00-25:00 25:00-26:00 26:00-27:00 27:00-28:00 28:00-29:00 29:00-30:00 Average minutes/hour In, viewing to commercial channels peaked between among adult demographic groups, between among year olds and between among Children aged 4-15 Average minutes of viewing per hour: Commercial channels, Adults Adults ABC Adults C2DE Children 4-15 Children Source: BARB/Infosys+. Analysis excludes all BBC channels. 46

48 Share of viewing by daypart, % 66.4% of Adult viewing to commercial channels, in, took place between share of viewing by daypart remained fairly stable over the analysis period Share of viewing by daypart: Commercial channels, Adults Avg hrs/day 12.9% 12.5% 12.2% 12.2% 12.3% 12.5% 12.6% 12.4% 22.6% 22.2% 21.9% 21.2% 21.5% 21.1% 21.3% 21.2% 35.5% 35.3% 35.7% 35.5% % 34.2% 34.1% 23.9% 24.9% 25.3% 26.2% 26.4% % 27.2% 5.1% % 4.8% % 5.1% Source: BARB/Infosys+. Analysis excludes all BBC channels. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 47

49 Share of viewing by daypart, % Among ABC1 Adults, 64.7% of their commercial viewing in took place pre-2100, with a greater proportion of their viewing taking place between compared with Adults Share of viewing by daypart: Commercial channels, ABC1 Adults Avg hrs/day 13.2% 12.8% 12.2% 12.3% 12.5% % 11.9% 24.7% 24.6% 24.2% 23.1% 23.2% 23.3% 23.6% 23.4% 35.2% 35.1% 35.7% 35.4% 35.1% 35.1% 34.7% 34.7% % 23.1% 24.3% 24.4% % 25.3% 4.9% 4.9% 4.8% 4.8% 4.7% 4.6% 4.7% 4.7% Source: BARB/Infosys+. Analysis excludes all BBC channels. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 48

50 Share of viewing by daypart, % Compared against ABC1 Adults, a greater proportion of commercial channel viewing among C2DE Adults took place between and post-2300 Share of viewing by daypart: Commercial channels, C2DE Adults Avg hrs/day 12.7% 12.3% 12.2% 12.1% 12.2% 12.8% 12.9% 12.8% 21.1% 20.6% 20.3% 19.9% 20.2% 19.7% 19.8% 19.6% 35.6% 35.5% 35.7% 35.5% 34.9% % 33.7% 25.3% 26.5% 26.7% 27.6% 27.8% 28.2% % 5.3% 5.1% 5.1% % 5.2% 5.4% 5.3% Source: BARB/Infosys+. Analysis excludes all BBC channels. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 49

51 Share of viewing by daypart, % As with viewing across all channels, 80.2% of Children s viewing to commercial channels took place pre-2100 in Share of viewing by daypart: Commercial channels, Children Avg hrs/day 6.1% 6.3% 5.8% 5.5% 5.4% 6.4% 5.9% 5.8% % 14.3% 13.7% % % 39.1% 39.7% 39.7% 39.7% 38.8% 39.1% 39.3% 29.5% % 31.2% 31.2% 30.5% 30.5% 31.1% 10.2% 10.2% % 9.7% 9.2% 9.7% 9.8% Source: BARB/Infosys+. Analysis excludes all BBC channels. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 50

52 Share of viewing by daypart, % Over a quarter of viewing to commercial channels among older children took place post-2100 in this share remained relatively stable over the analysis period Share of viewing by daypart: Commercial channels, Children Avg hrs/day 7.9% 8.5% 7.6% 7.3% % % 18.4% 18.3% 17.5% 17.8% 19.2% % 38.7% 38.6% 39.3% % 38.9% 39.4% 39.6% 27.1% 27.3% 27.8% % 27.4% 27.2% 27.5% 7.1% 7.1% 7.1% 7.2% 6.8% % 6.3% Source: BARB/Infosys+. Analysis excludes all BBC channels. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 51

53 Share of viewing by daypart, % In, C2DE Adults watched more than double the amount of commercial television than Children almost a fifth of children s viewing took place post-2100 Share of viewing by daypart: Commercial channels, Avg hrs/day 12.4% 11.9% 12.8% 5.8% % 23.4% 19.6% 18.6% 39.3% 34.1% 39.6% 33.7% 34.7% 31.1% 27.2% 25.3% 28.6% 27.5% 5.1% 4.7% 5.3% 9.8% 6.3% Adults Adults ABC1 Adults C2DE Children 4-15 Children Source: BARB/Infosys+. Analysis excludes all BBC channels. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 52

54 Summary Viewing Trends Commercial channel viewing by channel group The PSB- owned channels accounted for a greater proportion of commercial channel viewing among adult demographic groups than Children, who spent a greater proportion of their time watching Other and Music channels. Among Adults, the proportion of commercial channel viewing represented by the Terrestrial channels fell from 60.1% in 2005 to 38.6% in as viewing to the PSB portfolio channels increased from 6.1% to 23.2%. Other channels also saw an increase in share and in the Other Top 10 channels accounted for 1% of viewing. Commercial channel viewing among ABC1 Adults followed a similar trend with the PSB-owned channels accounting for 60.2% of viewing in compared with 63.5% in Viewing to Sports channels was marginally higher among ABC1s than All Adults. The PSB-owned channels represented 63. of commercial channel viewing among C2DE Adults in, down from 68.1% in Compared against ABC1 Adults, viewing to the PSB portfolio channels has been higher while viewing to Sports channels has been lower. While viewing to commercial channels followed a similar trend among Children, the share accounted for by the PSB-owned channels stood at 42.5%, in, compared with 61.8% among Adults. Other channels accounted for the greatest proportion of children s viewing. Compared with 4-15 year olds, viewing to the PSB portfolio and Music channels has been higher among older children. The PSB-owned channels accounted for 45.9% of viewing in, down from 49.2% in

55 Share of viewing by channel group, % Among Adults, the proportion of commercial channel viewing represented by the Terrestrial channels fell from 60.1% in 2005 to 38.6% in as viewing to the PSB portfolio channels increased from 6.1% to 23.2% - Other channels also saw an increase in share and in the Other Top 10 accounted for 1% of viewing Share of viewing by channel group: Commercial channels, Adults Avg hrs/day 23.7% 25.2% 25.9% 26.3% 27.4% 28.4% % 3.1% 2.1% 4.4% 1.8% 3.3% 1.7% % 1.6% 2.9% 4.8% 4.7% 1.8% 2.9% 6.1% 5.1% 1.4% 2.7% 1.6% 2.9% 1.5% % 5.1% 5.1% 9.2% 12.5% 15.5% 16.9% 18.9% 21.8% 23.2% 60.1% 55.5% 51.7% 48.4% 45.5% % 38.6% 2005 Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial Source: BARB/Infosys+. Analysis excludes all BBC channels. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 54

56 Share of viewing by channel group, % Commercial channel viewing among ABC1 Adults followed a similar trend with the PSB-owned channels accounting for 60.2% of viewing in, compared with 63.5% in viewing to Sports channels was marginally higher among ABC1s than All Adults Share of viewing by channel group: Commercial channels, ABC1 Adults Avg hrs/day 24.9% 26.7% 27.7% 28.9% 29.3% 28.8% 27.9% 27.9% 3.5% 2.2% 3.6% 5.5% 1.9% 1.8% 3.3% 5.6% 1.7% 3.3% 5.9% 1.7% 3.3% 1.5% 2.8% 1.6% 3.1% 1.5% 2.9% 5.9% 6.8% 6.4% % 6.6% 9.8% 12.4% 14.9% 16.2% 17.8% 19.9% 21.8% 56.7% 51.9% 48.5% 44.9% 42.7% 42.4% 39.8% 38.4% 2005 Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial Source: BARB/Infosys+. Analysis excludes all BBC channels. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 55

57 Share of viewing by channel group, % The PSB-owned channels represented 63. of commercial channel viewing among C2DE Adults in down from 68.1% in compared against ABC1 Adults, viewing to the PSB portfolio channels has been higher while viewing to Sports channels has been lower Share of viewing by channel group: Commercial channels, C2DE Adults Avg hrs/day 22.9% 24.3% 24.6% 24.6% 26.1% 28.1% 26.4% 27.3% % 3.6% 1.8% 3.1% 1.7% 2.8% 1.6% 2.6% 3.6% 4.1% % 2.7% 5.7% 4.1% 1.4% 2.7% 1.6% 2.8% 4.1% 3.9% 1.6% % 12.5% 15.9% 17.4% 19.6% 23.1% 24.2% 62.4% 57.9% 53.9% 50.8% 47.4% 43.4% 41.3% 38.8% 2005 Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial Source: BARB/Infosys+. Analysis excludes all BBC channels. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 56

58 Share of viewing by channel group, % While viewing to commercial channels followed a similar trend among Children, the share accounted for by the PSB-owned channels stood at 42.5%, in, compared with 61.8% among Adults - Other channels accounted for the greatest proportion of children s viewing Share of viewing by channel group: Commercial channels, Children Avg hrs/day 42.3% 44.3% 44.9% 46.2% 46.1% 46.8% 46.1% 47.6% 4.1% % 3.5% 3.6% 3.5% 3.1% 3.2% % 3.6% 2.9% 3.2% 2.8% 3.1% 2.6% 2.9% 3.5% 3.3% 3.1% % 2.8% 5.1% 3.1% 8.5% 11.6% 14.3% 16.1% 16.4% 17.4% 18.4% 40.5% 35.7% 32.9% 29.8% 28.2% 28.2% 26.6% 24.1% 2005 Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial Source: BARB/Infosys+. Analysis excludes all BBC channels. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 57

59 Share of viewing by channel group, % Compared with 4-15 year olds, viewing to the PSB portfolio and Music channels has been higher among older children PSB-owned channels accounted for 45.9% of viewing in, down from 49.2% in 2005 Share of viewing by channel group: Commercial channels, Children Avg hrs/day 36.2% 37.9% 37.9% 39.1% 39.2% % 42.3% 4.9% 4.6% 4.2% 3.6% 3.3% 5.3% 4.5% 4.2% 4.1% 4.5% 3.1% 3.4% % 3.6% 4.1% 3.8% 3.4% 3.6% % 9.4% 12.9% 16.3% % 19.6% 3.6% 3.8% 3.8% 20.4% 43.3% 39.2% 36.5% 32.9% 31.2% 29.9% 28.8% 25.5% 2005 Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial Source: BARB/Infosys+. Analysis excludes all BBC channels. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 58

60 Share of viewing by daypart, % The PSB-owned channels accounted for a greater proportion of commercial channel viewing among adult demographic groups than Children, who spent a greater proportion of their time watching Other and Music channels the Other Top 10 accounted for around 1% of viewing Share of viewing by channel group: Commercial channels, % 27.9% 27.3% 47.6% 42.3% 1.5% % 2.9% 1.6% % 6.6% % 23.2% 21.8% 24.2% 3.5% 3.8% 2.8% 3.8% 3.1% 18.4% 20.4% 38.6% 38.4% 38.8% 24.1% 25.5% Adults Adults ABC1 Adults C2DE Children 4-15 Children Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial Source: BARB/Infosys+. Analysis excludes all BBC channels. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 59

61 60 Summary Viewing Trends Top 50 Sports Programmes, The following charts look at the top 50 sports programmes in ranked by the average programme audience by demographic group. The programme index shown is based on comparing the programme rating for the respective demographic against the rating for All Individuals. For each programme, the index for Children aged (against All Individuals) is also shown. The analysis shows: the majority of top rating programming consists of football coverage. there are no programmes listed with a conversion index of 120 or more among Children aged some programmes have a conversion index of 120 or more among C2DE Adults (and to a lesser extent among ABC1 Adults).

62 Top 50 Sports Programmes: Adults, Adults Children Title Channel Date Start End Speciality 000s Index Index UEFA EURO MATCH ENG V UKR ITV (SD+HD) 19/06/ 19:44 21:38 Sport: Football International 14, UEFA EURO MATCH FRA V ENG ITV (SD+HD) 11/06/ 16:59 18:51 Sport: Football International 11, UEFA EURO ENG V UKR POST MATCH ITV (SD+HD) 19/06/ 21:42 22:10 Sport: Football International 8, UEFA EURO MATCH SPA V FRA ITV (SD+HD) 23/06/ 19:44 21:36 Sport: Football International 8, UEFA EURO MATCH POR V NED ITV (SD+HD) 17/06/ 19:43 21:37 Sport: Football International 7, UEFA EURO MATCH GER V GRE ITV (SD+HD) 22/06/ 19:44 21:38 Sport: Football International 7, PARALYMPICS : OPENING CEREMONY CH4 29/08/ 20:00 00:17 Sport: Special Events 7, UEFA EURO MATCH IRL V CRO ITV (SD+HD) 10/06/ 19:45 21:41 Sport: Football International 7, UEFA EURO MATCH SPA V IRE ITV (SD+HD) 14/06/ 19:43 21:36 Sport: Football International 7, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 18/04/ 19:29 21:57 Sport: Football Domestic 6, UEFA EURO SPA V ITA ITV (SD+HD) 10/06/ 16:59 18:50 Sport: Football International 6, UEFA EURO FRA V ENG POST MATCH ITV (SD+HD) 11/06/ 18:55 19:27 Sport: Football International 6, UEFA EURO MATCH POL V RUS ITV (SD+HD) 12/06/ 19:44 21:37 Sport: Football International 6, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 19/05/ 18:59 23:28 Sport: Football Domestic 6, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 25/04/ 19:29 22:34 Sport: Football Domestic 6, ENGLAND FRIENDLIES ITV (SD+HD) 29/02/ 19:29 22:11 Sport: Football Domestic 6, PARALYMPICS : CLOSING CEREMONY CH4 09/09/ 19:00 23:11 Sport: Special Events 5, UEFA EURO MATCH UKR V FRA ITV (SD+HD) 15/06/ 17:53 19:47 Sport: Football International 5, FA CUP ITV (SD+HD) 15/04/ 17:29 20:11 Sport: Football Domestic 5, UEFA EURO ENG V UKR PRE MATCH ITV (SD+HD) 19/06/ 18:59 19:42 Sport: Football International 5, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 14/03/ 19:29 22:34 Sport: Football Domestic 5, ENGLAND FIFA WORLD CUP FOOTBALL QUALIFIE ITV (SD+HD) 11/09/ 19:29 22:11 Sport: Football International 5, FA CUP ITV (SD+HD) 05/05/ 15:14 19:45 Sport: Football Domestic 5, ENGLAND FIFA WORLD CUP FOOTBALL QUALIFIE ITV (SD+HD) 12/10/ 19:29 22:11 Sport: Football International 5, UEFA EURO SPA V ITA POST MATCH ITV (SD+HD) 10/06/ 18:54 18:58 Sport: Football International 5, UEFA EURO DEN V POR POST MATCH ITV (SD+HD) 13/06/ 18:56 19:00 Sport: Football International 5, UEFA EURO MATCH RUS V CZE ITV (SD+HD) 08/06/ 19:43 21:36 Sport: Football International 5, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 15/02/ 19:29 21:57 Sport: Football Domestic 4, FA CUP ITV (SD+HD) 08/01/ 12:32 17:56 Sport: Football Domestic 4, ENGLAND FRIENDLIES ITV (SD+HD) 02/06/ 16:29 19:29 Sport: Football Domestic 4, ENGLAND FRIENDLIES ITV (SD+HD) 14/11/ 19:13 21:44 Sport: Football Domestic 4, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 04/04/ 19:29 21:57 Sport: Football Domestic 4, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 18/09/ 19:29 21:57 Sport: Football Domestic 4, UEFA EURO SPA V FRA POST MATCH ITV (SD+HD) 23/06/ 21:40 22:00 Sport: Football International 4, ENGLAND FRIENDLIES ITV (SD+HD) 26/05/ 18:59 21:59 Sport: Football Domestic 4, UEFA EURO MATCH DEN V POR ITV (SD+HD) 13/06/ 16:58 18:52 Sport: Football International 4, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 23/10/ 19:29 21:57 Sport: Football Domestic 4, UEFA EURO POR V NED POST MATCH ITV (SD+HD) 17/06/ 21:40 21:56 Sport: Football International 4, FA CUP ITV (SD+HD) 18/02/ 16:50 19:19 Sport: Football Domestic 4, UEFA EURO IRL V CRO PRE MATCH ITV (SD+HD) 10/06/ 19:17 19:44 Sport: Football International 4, UEFA EURO GER V GRE POST MATCH ITV (SD+HD) 22/06/ 21:42 21:57 Sport: Football International 4, UEFA EURO GRE V CZE POST MATCH ITV (SD+HD) 12/06/ 18:55 18:59 Sport: Football International 4, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 06/11/ 19:29 21:57 Sport: Football Domestic 3, ENGLAND FIFA WORLD CUP FOOTBALL QUALIFIE ITV (SD+HD) 16/10/ 19:29 21:05 Sport: Football International 3, UEFA EURO MATCH GRE V CZE ITV (SD+HD) 12/06/ 16:58 18:51 Sport: Football International 3, UEFA EURO SPA V IRE POST MATCH ITV (SD+HD) 14/06/ 21:39 21:56 Sport: Football International 3, FA CUP ITV (SD+HD) 28/01/ 12:02 15:05 Sport: Football Domestic 3, ENGLAND FIFA WORLD CUP FOOTBALL QUALIFIE ITV (SD+HD) 17/10/ 15:28 18:10 Sport: Football International 3, ENGLAND FRIENDLIES ITV (SD+HD) 15/08/ 19:29 22:10 Sport: Football Domestic 3, UEFA EURO POL V RUS PRE MATCH ITV (SD+HD) 12/06/ 19:19 19:42 Sport: Football International 3, Source: BARB/Infosys+. Analysis excludes all BBC channels. -Top 50 ranked on Average Audience. Index based on All Individuals. 61

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