A.Hakan Yüksel. Toker Dereli. Pınar Falcıoğlu. Gamze Karayaz. Mısra Çağla Gül. Mısra Çağla Gül Mısra Çağla Gül. Murat Ferman.

Transcription

1 Sıra No Soyadı Adı Program Danışmanı Proje Adı 225 BARIŞ Kuru A.Hakan Yüksel 224 ERDEM Gündoğan Murat Ferman 223 COSGUN Fulya Murat Ferman 222 HARAZİ Mehmet Kerem 221 AKBAL Emek Toker Dereli Pınar Falcıoğlu IT Service Standardization and an Application from Industry: DHL Express Turkey as a Case Effective Customer Segmentation Techniques" Mezuniyet Tarihi The Concept of Outdoor Marketing Basic Principles and Applications The Determinants of Buying Behavior: A Brand Loyalty Perspective " CRM and Social Media Marketing The Concept of Corporate Social Responsibility: Case of a 220 GÜNDÜZ Seval Murat Ferman Multinational Company 218 GÜNGÖR Özge 218 SAYGIVER Sarp Sencer 217 BARBAROS Yavuz 216 TEZEL Yiğit Gamze Karayaz Mısra Çağla Gül Mısra Çağla Gül Mısra Çağla Gül "Strategic Alignment Role of Project Management Offices:Case Studies from Successful Implementations " "An Analysis on Net Promoter Score: The Link Between Customer and Brand" "An Analysis of Advertisement in Pharmaceutical Sector" "Supply Chain Management in Telecommunications Industry" DEMİRDEN Mehmet Altuğ Murat Ferman A Study In The Marketin Package of A Competitive High-Tech Product Apple iphone FIRINCI Tuğçe Pınar Falcıoğlu Competitive Factors Affecting Consumers Preferences For Leading Electroonics Companies in Turkey AKALP Ferudun Haluk Özlem İnanç Importance of Advertisement in Marketing Strategies at Recession KOÇ ELER Vesile Murat Ferman Contemporary Development In e- Commerce and A Case Study of e- Bay

2 211 BÜLBÜL Onur Özlem İnanç The Effects of R&D Activities in Economies CAN Ali Derya Gamze Karayaz Factors Affecting the Management Success in Globalized Markets: A Case Study from Biomedical Sector TUVANÇ V.Serhan Mehmet E. Karaaslan Evaluation of Dialysis Industry in Turkey and Recommendations for Fresenıus Medical Care Turkey KALÇIK Belkıs 207 YETKİN Yiğit Gamze Karayaz Gamze Karayaz 206 TAGA Selim Metin Çakıcı 205 UZTUĞ Ahmet Emrah Cengiz 204 AKTAŞ Atalay Toker Dereli Underlying Dynamics of Acquisition and A Case Study in Telecommunication Market The Outsourcing Strategy: Microsoft As A Company Review Turkey's Economic Expansion by Outward Foreign Direct Invesment Branding in Industrial Markets and a Case From Turkey The Impact of Technology Usage in the Development of Human Resources AKÇURA DEĞER Arzu Mehmet E.Karaaslan A Comparative Study of Taxation in Turkey-EU-OECD Countries with Special Reference to the Value Added Taxes (VAT) ŞULEKOĞLU Özgün Toker Dereli Entrepreneurship and Incubation Centers BEHAR Yusuf Toker Dereli 200 BİNİCİ Mahmut Efe 199 CEYLAN Kürşat Bülent Bali Mehmet E.Karaaslan 198 CANKURTARAN Enis Toker Dereli 197 ERFİDAN Serhan Bülent Bali 196 ŞAHİN Ali Tolga Bülent Bali Business Ethics in Human Resources Management An Overview of the Hotel, Industry and Management System Mergers and Acquısıtıons: The Case of Bp Amoco Merger Franchising and the Case of Mc Donald's Labor Market And Cost Structure Analysis For Euro Gain Companies in Turkey Financial Crises in Turkey-2001 Crisis

3 195 OKUMUŞ S.Müge Toker Dereli A General Approach Branding Dynamics and A Case of Turquality ASLAN Birsen Kerem Şenel Managerial Lessons Learned From Nasa's Challenger Project Disaster ÖZCAN Hakan Cem Metin Çakıcı Information Technology Usage In Small And Midsize Enterprises in Turkey ALKAYA Hande Murat Ferman 191 ÇUKADAR Ozan Salih Mehmet E.Karaaslan 190 FIRTINA Özgür Emrah Cengiz 189 AKIN Bora Murat Ferman 188 SEFEROĞLU Hilal Metin Çakıcı 187 AĞIN Barış Murat Ferman 186 ÖNALAN Seda Toker Dereli Customer Relationship Management (CRM) Applications In The Retail Industry Non-Tariff Barriers To Trade In Turkey Beer Industry Foreign Market Approches: A Specific Study On Efes Pilsen Ukraine Case ( Period) Private Label Strategies Of The Chain Retailers Investment Opportunities in Turkish Mortgage Market An Overview Of International Brand Management Retailing, Retailing Industry and The Case Of Artemis AKIN Serkan Toker Dereli 184 BOZKIRLIOĞLU Mehmet Toker Dereli 183 DİLEK Erk Bülent Bali 182 CANLI Ömer H. Bülent Bali 181 KARAKAŞ Soyluoğlu Eylem Bülent Bali 180 YEŞİLKAYA Doğan Bülent Bali 179 YILMAZ Selin Bülent Bali Road Transportation Of Goods In Logistics Industry And Analysis Of Adaptation Laws Project Management And A Case From Information Technologies Benefits Of ERP Systems In Organizational Management And Effective Cost Management An Overview Of Organic Farming As A New Trade Game Theory And Its Applications In Fast Moving Consumer Goods Sector: A Case Study On Yoghurt Market EFQM Model And Knowledge Management Implications An Overview Of Concepts Of Public Relations and Corporate Image

4 178 ERDEM Tolga Metin Çakıcı 177 AKTAŞ Belgüzar Emrah Cengiz 176 AYGÜVEN Begüm Kerem Şenel 175 BARUH Ema Neyama Marketing Strategies Of Technical After-Sales Companies in Mobile Phone Sector of Turkey: A Comperative Analysis Fast Moving Consumer Goods In Marketing Management A Study Of Consumer Usage Habits For Credit Cards in Turkey Digital Signature ERALP Nazlı Murat Ferman Packaging As A Marketing Tool KOÇMAR Nilay Burcu Murat Ferman Database Marketing Dynamics And A Case From A Retailer SALTADAL Seda Advertising s Role In Management: Murat Ferman A Case From Auto Industry SARAÇOĞLU Abdullah Marketing On The Internet And A Emrah Cengiz Case Study TAVUS Barbaros Toker Dereli International Marketing Strategy VATANANDIRAN Bilgen Murat Ferman Public Relations And It s Place Within Crisis Management ZİHNİOĞLU Erhan Toker Dereli Store Atmosphere In Retailing ERTEKİN Esra Toker Dereli 166 KURDOĞLU Arda Metin Çakıcı 165 YILMAZ Gülcan Emrah Cengiz 164 AY Kemal Bülent Bali 163 ERKLİ Sezer 162 TUĞCU Mehmet Murat Ferman 161 AYDIN Tolga Özcan Kılıç 160 Şahin Kemal Özcan Kılıç The Importance Of Competencies In The Employee Selection Process: Assessment Center And Development Center The Ansoff Matrix For Strategic Marketing Planning And A Case Study Of Beiersdorf UK The Dynamics of Consumer Buying Decision: A Case Study IMF and It s Effect On Turkey and Argentina E-CRM Applications in Automotive Industry: The Case Study of Volvo Car Company E-Branding Is Rising Concept In Brand Management Risk Management in the Emerging- Market Countries and the Case of Çukurova Elektrik Strategic Marketing Management Approaches and a Specific Case of a Cosmetic Company

5 General Perspectives on Health Care 159 ŞENTÜRK Ayşe Murat Ferman Marketing and Concept of Patient Satisfaction 158 KAYA Hasan 157 ŞEN Bora Emrah Cengiz The Concept of Multilateral Interchange Fee And Regulators Interferences: A Multilateral Fee Model For Turkey Market Segmentation Concept And A Case Study On Cosmetic Industry in Turkey BOYDAŞ Ayşe Canan Kurt Dew Factors in Turkey Affecting Effective Utilization of Finance Facilities in the European Union for the Development of Small and Medium Enterprises KÜÇÜK Ekrem Kerem Şenel An Analysis Of Enron Corporation Case From The Perspective of Business Ethics ÖNAL Nilüfer Selen Murat Ferman European Eco-Label Regulation and Conversion of Biomass into Biofuel as an Environmentally Sound Business Application SİVİL Hacer Kerem Şenel 152 SÖZER Sencer Kurt Dew 151 TANIL Korhan Metin Çakıcı Ethical Management of Business Relationships in Turkey and Precautions Taken Against Bribery and Corruption Use of Call Centers and Customer Relationship Management in Turkey The Concept of Mass Customization As A Competitive Approach in Marketing-Production Interface: The Case of Dell Computer ARDA Serkan Emrah Cengiz 149 BAYHAN Noyan Murat Ferman E-Business Enterprise Resource Planning (ERP) Systems, Contributions and Effects on Companies The Deployment Of E-Health Opportunities and Challenges Of E- Health Services Examples From Industry: Pharma-Drugstore and E- Pharmacy

6 148 ÇETİNKAYA Erdinç Multimedia Messaging Services (MMS) As A New Technology in The Communication World and A Case Study From Telecom Industry in Turkey GÖNEN Yavuz Kerem Şenel 146 KIRAN Hande Özçelik Yaşar Onay 145 TUNCAY Bora Bülent Bali Evaluation of Marina Management in Turkey Related To The Global Marina Management Practices and Recommendations For Turkish Marina Industry Online Shopping: An Evaluation of Global and Turkish Online Consumers Ethical Issues On The Internet: Dissesmination Of Copyrighted Material Through File Sharing Networks ÜSTER Pelin Murat Ferman The Effect Of Relationship Between Corporate Culture and Leadership Style On Organizational Effectiveness YILMAZ Nur Selin Toker Dereli Motivation Concept: Theories, Applications, and Problems: A Case Study From The High-Tech Industry AKIŞ Cem Metin Çakıcı 141 AYBAR M.Kerem 140 ÖZDEMİR Banu Murat Ferman 139 ERSOY Gözde Murat Ferman 138 KAYA H.Tolga Özcan Kılıç 137 ATİLA Veli Emrah Cengiz Custumer Relationship Management as a New Trend in the Custumer Oriented World and a Case Study From Banking Industry in Turkey The Role of Teams in the Information Technology Sector Supply Management in the 21st Century Individual Pension Funds System in Turkey and CRM: A Recommended Roadmap for Customer Acquisition Strategy Implemantation Branding In The Pharmaceutical Industry Industrial Marketing Concepts And Applications in Bedding Machinery Industry

7 Major Elements of Niche Marketing 136 BABACAN Burcu Murat Ferman and A Case Study From Natural Foods Industry in Turkey 135 CANTİMUR Berk Özcan Kılıç 134 ÇETİNER Volkan Bülent Bali 133 DURUSOY Kadir Gökte Murat Ferman 132 EKİN Gökçe Işık Özcan Kılıç 131 ERGİN Mehmet Emrah Cengiz 130 ERTOK Burak Murat Ferman 129 ÖNGÖREN Işık Murat Ferman 128 ÖZALP Kerem 127 PİŞKİN Barış Yaşar Onay 126 SAKARYA Nalan Murat Ferman Product and Cycle Time Excellence Methodology For Developing New Product Free Trade Zones in Turkey And Their Applications Observations Over the Industrialization Policies and Evaluation of Japanese Experience Creating New Brands and A Case From The Industry Organizational Buying And A Case Study On Turnkey Foodservice Equipment Contracting Sector in Turkey A Correlation Analysis for Emerging Markets: Hungary, Poland, and Turkey's Synchronous Stock & T- Bill Price Movements in the Enlargement Process of EU The Concept of Effective Education and Its Effect On National Development Sales Force Training Through E- Learning The Multinational Corporations and Their Political Impact on Host Countries The Organizational And Practical Aspects Of Advertising Self- Regulatory Frameworks and Applications Of Reklam Özdenetim Kurulu in Turkey 125 SAN M.Burç Individual Retirement System in Turkey 124 SÖKER Yasin Metin Çakıcı 123 SÖYLEMEZ Nurcan Özcan Kılıç Knowledge Sharing And Knowledge Transfer in Organizations Internet as a Medimu of Direct Marketing an Example of Dell Computer

8 122 TAĞMAÇ Oylum Ekiz Murat Ferman 121 TURAN Emel Özcan Kılıç 120 TÜZÜM Murat Bülent Bali 119 UĞURLUOĞLU Sezin Murat Ferman E-Transformation As A New Tool To Obtain Success in Managing Organizations CRM Approach in General and An Application To A Multinational Pharmaceutical Company Web Based Asynchronized Learning and A Case Study Positioning As An Effective Tool For Success in Todays Competitive Marketplace 118 ULUYOL Özcan Metin Çakıcı Material Handling In Logistic 117 AVALİN Melis Murat Ferman 116 ÇAKICI N.Meltem Murat Ferman 115 ERDOĞAN Murat Murat Ferman 114 KARAKAŞ M.Barış Murat Ferman 113 KINLI Deyim Bülent Bali 112 LEVENTER Jessica Emrah Cengiz 111 YILMAZ Seçil Yaşar Onay 110 ÇETİNKAYA Halil Kerem Şenel 109 GÜVEN Faruk Bülent Bali 108 KAYAARASI Bora S. Özcan Kılıç The Critical Role of the Human Resources Function in Organizational Change and a Case Study of a High Tech Company Standardization Versus Adaptation Of International Marketing Strategies Global Competitive Positioning of Nike, A Leading Global Sports Apparel Company Textiles: as a Leading Turkish Industry and Perspectives for the Year 2005 and After European Union Maritime Transport Policy and Adaptation of the Turkish Maritime Sector Recruitment and Selection Human Resources and Examples About Recruitment And Selection ecrm Application in Service Industry: The Case Study of Fairmont Hotels & Resorts Swap Techniques As A Risk Management Method: A Case Study Competitive Intelligence As an Ethical and a Legal Issue: The Case Study of Unilever and P&G Assessment Centers and A Case Study From Pharmaceutical Industry

9 107 KILIÇ Fatih Bülent Bali 106 KÜLEKÇİOĞLU Erdem Özcan Kılıç 105 ÖRSAL Tolga Özcan Kılıç 104 ÖZOCAK Emre Özcan Kılıç 103 TÜRK A.Kemal 102 ÖZBAY Emrah Bülent Bali 101 YILDIRIM Hayati Özcan Kılıç 100 GÜVENÇ Can Emrah Cengiz 99 BALTACI Sibel Murat Ferman 98 ÖZÇELİK Onur 97 YILDIRMAK Levent Loyalty Card Programs As A New Tool To Gain Customer Retention Issues Related to Target Marketing and A Case Study From A Consumer Product Pricing Strategies: General Pricing Approaches in The Oil Industry Marketing Channel Settlement in the Turkish Automotive Industry Foreign Market Entry Strategies: Uniton and The Russian Textile Market Financial Market Transparency and Public Disclosure in Turkish Capital Markets The Management of Non- Governmental Organizations in the 21st century : A Case Study From Turkey Third Generation (3G) Of Mobile Communications and The Situation Of Turkish Market Internal Auditing in the Merchandising Industry Organizational Problems In Marketing Department And A Case From Turkish White Goods Industry Building E-Government in Developing Countries and a Case Study in Turkey ONUR Mehmet Kurt Murat Ferman The Impact Of Mobile Technologies On the Evaluation Of Marketing and An Implementation Of Customer Data Collection With the Integration Of Mobile Technology In the Retail Fuel Sector DEMİREL Ozan Özkan Bülent Bali The New Mobile World and A Case Study on Japanese Mobile Operator ŞİMŞEK Ayşegül Emrah Cengiz Challenges of The Basel Principles of Credit Risk Management: An Action Plan for Turkish Banking Industry

10 93 TUNA Demet Metin Çakıcı 92 ÇOL Kübra Yaşar Onay 91 BAŞ Ferit Bülent Bali 90 YENİYOL Işıl Fatoş 89 TARAGANO Terry Yaşar Onay An Overview of Business Ethics and A Case Study on Business Ethics Curricula In Higher Education Developing Effective Public Relations Tools and A Comparison of PR at Two Universities The Factors Effecting Bank s E- Commerce Services Internet As An Alternative Tool For Advertising Reasons For Making Foreign Direct Investment In China AKSOY Ali Emrah Cengiz 87 CANTİMUR Deniz Emrah Cengiz An Assessment of Turkish Fuel Retail Industry and A Proposed Business Plan For A New Distrubition Network To Be Established in Turkey Total Quality Management in Education And ISO 9000 Certification at Feyziye Schools 86 ERKUŞ Bekir Yaşar Onay Exhibitions As A Marketing Tool For Today s Integrated Business World 85 ERSOY Betül Murat Ferman 84 ESKİCİ Hüseyin Murat Ferman Internet Advertising in Comparison with Other Interactive Marketing Tools A Comprehensive Study On Increasing Effectiveness Of Preventive Measures Against Insider Trading Cases In Turkish Securities Markets 83 GÖREN Arif 82 KILINÇ Erkin 81 KIRAN Burak Bülent Bali 80 KOPARAL Selin Metin Çakıcı Customer Satisfaction Issues In Industrial Markets and Applications in Xerox Company The Significance of Logistics in Creating and Running Effective Marketing Operations Product Placement As An Advertising Tool Critical Factors Regarding International Market Entry Strategy And Product Launch And A Case From Computer Software Industry

11 79 KOSOVA Altan Bülent Bali 78 KOSOVA Zeynep Bülent Bali 77 OCAKÇI Banu Bülent Bali 76 ÖNAL Zeynep Kurt Dew 75 ÖZKOL Tufan Yaşar Onay Merchandising In The Fast moving Consumer Goods Sector Corporate Boards and The Agency Problem the Case of Enron The Concept of Global Human Resource Management and Implications for MNES Management of Talent in Corporate Enterprises Current Situation and Future Prospects for Cyprus 74 SALMAN Ömür CRM Approach for Pharmaceuticals and Case Studies of Multinational Pharmaceutical Companies 73 SAYDAN Ester Yaşar Onay 72 TEZEL Ünal Yaşar Onay 71 TUNÇSAV Tolga Yaşar Onay 70 YAVUZALP Asım Bülent Bali Russian Domestic Policy Under Vladimir Putin s Leadership Performance Evaluation In Human Resource Management and A Case Study about Performance Evaluation In A Foreign Investment Bank An Overview Of Wireless Marketing Applications in the Current Mobile Markets An Evaluation of European Community s New Motor Vehicle Block Exemption Regulations and Possible Effects On Automotive Industries 69 GÜRSES Kerem Customer Relationship Management And Some Examples From Selected Leading Hotels KALKAVAN Gaye Murat Ferman 67 KAYA Zeliha Emrah Cengiz Competency-Based Human Resource Management Systems : Case Studies of a Multinational Company in FMCG Industry and a Native Human Resources Company in Service Industry A Comprehensive Evaluation of B2B Marketing Strategies in Digital Era and A Case Study from the Turkish Tile Industry

12 Conflict in Marketing Channels and 66 TEZOL Mehmet Murat Ferman A Case Study on A Turkish Electronics Manufacturer 65 TUNCAY Aslı Murat Ferman 64 UYAN Bilge Murat Ferman 63 YERUŞALMİ Viktor Murat Ferman Evaluation Of Innovativeness of Turkey with Respect to European Union Integration Strategic Alliances; Formation, Implementation and Evoluation: A Case Study of E-Learning Strategic Alliance Shopping Mall As A Rising Retailing Establishment & A Case Study for Turkey ALPASLAN Alp Color: A Physical Cue in Influencing Customer Behavior 61 ASAL F.Candan Emrah Cengiz 60 BARDAK İ.Emre Emrah Cengiz 59 BOSNALI İ.Tımış Murat Ferman Management and Organization in a Centre for Information Technology of Elementary and Middle Schools The Mobile Internet Content Providers in Japan And Lessons To Be Learned For Turkey Internet Banking As A Collaborative Business Model And The Case Of Turkey 58 GİRGİN M.Savaş Marketing Research in Retailing Metin Çakıcı And A Case Study About Service Sector 57 GÜRKAYA Burçak D. Subliminal Advertising and Emrah Cengiz Examples From Different Industries 56 HAŞMET Korhan Metin Çakıcı Managing Channel Conflict Between Dealers and Distributors in the Turkish Automobile Business 55 KOZLU Ebru Merve Emrah Cengiz E-Logistics:An Integral Part of Supply Chain Management 54 KULELİ M.Turgay The Importance of Technical Analysis for Beating the Market: The Case of Turkish Stock Market 53 ÖZTÜRK Yasin Emrah Cengiz 52 SUR Tankut Murat Ferman Political Marketing: Two Demonstrative Case Studies The Contribution of Human Resources Function into the Quality of Company Services: A Case Study Of Digitürk

13 51 BALKI Ahmet Bahadır Metin Çakıcı 50 SAĞLAMER Seçil Metin Çakıcı 49 SUAKAN Ebru Metin Çakıcı 48 TALU Faruk Can Yaşar Onay 47 TOKMAK Deren Bülent Bali An Overall Approach to the Development of E-Commerce Concept and Practices Importance of Packaging As A Marketing Tool And Two Examples From Soft Drinks Industry Effects Of The Leadership Qualities Of School Principals On The Organizational Climate Of School Administration Electronic Insurance As A New Commercial Tool and An Application from the Turkish Insurance Industry Licensing As An International Market Entry Strategy: The Case Of A Beer Company GÖK Hüseyin Bülent Bali 45 KESTEM Kutlay 44 BAYRAKTAR Sinan Metin Çakıcı 43 ALTUNBAŞ H.Kadir Emrah Cengiz 42 ÖRSAL K.Orçun 41 BAYRAK Birol Metin Çakıcı 40 ERKAN Banu Metin Çakıcı Supply Chain Management As A Management Model and An Example of A Leading Retail Company Sales Forecasting Methods: A Demonstrative Example Franchising Practices in Real Estate Industry and A Case Study from the Turkish Market The Project Management Concept and A Case Study On A Multinational Construction Project Downsizing Problems and The Case Of The Turkish Banking Sector A Comparative Analysis Of The Cell Phone Market in Turkey Breaking Down Traditional Hierarchies Through Project Management:A Case Study In A Leading Home Appliances Company in Turkey DEMİRTAŞ Orkun Metin Çakıcı 38 SAĞNAK Semiha Yaşar Onay The Capacity Effectiveness of Industrial Organizations in Turkey: An Aluminium Manufacturing Case The False Promise of The Peace Process in the Middle East

14 Services Marketing in Internet and a 37 YÖRÜK Alp Murat Ferman Case Study of a Vertical Portal 36 BERBEROĞLU Türkan Murat Ferman 35 ALKAN Canan Emrah Cengiz 34 AYSAN Zekai Metin Çakıcı 33 ÇELİKKAYA Banu Yaşar Onay 32 ÇETİN Murat Metin Çakıcı 31 DEMİR Gülper Murat Ferman 30 DUMAN Başak Murat Ferman 29 DURUKAN İnanç Yaşar Onay 28 DURUKANOĞLU Mehmet A. Metin Çakıcı 27 ERDOĞAN Songül Emrah Cengiz 26 GÖZÜBÜYÜK Murat Emrah Cengiz 25 GÜNAY Koray Murat Ferman 24 HATİPOĞLU A.Ümit Emrah Cengiz Foreign Market Entry Strategies and A Case Study from a Multinational Pharmaceutical Company Learning Organizations and A Case Study of A Multinational Pharmaceutical Company The Organizational Health Concept and its Overall Impact in the Organizational Effectiveness Globalization Through Digital Broadcasting Public Relations and its Contribution to Organisational Effectiveness Outsourcing As A Current Management Model and A Case Study Of A Consulting Company in Turkey Dynamics of Brand Loyalty and Selected Examples from Global Business Arena The Effects of the Caspian Energy Resources on the Related Countries and Their Respective Policies Marketing on the Internet for Tourism Organizations Evaluation of NLP Concept with an Emphasis on Managerial Implication and A Case Study of an International Automotive Company Customer Relationship Management (CRM) As A Contemporary Managerial Approach And An Example from Financial Industry Liberalization and Protectionalism Issues in the Global Steel Industry and A Case Analysis of Turkish Steel Industry Rising Cyber-Space Business Opportunity and A Case Study of Ongoing B2B Project of A Multinational Company

15 23 KARAKULLUKÇU Sevinç M. A General Assessment of Inflation Accounting and Example of An Application from a Turkish Company 22 KAYA Rıdvan Metin Çakıcı 21 KAZAN Arda Murat Ferman A General Evaluation Of Marketing Mix Promotion Strategies And A Case Study of A Large Scale Retail Organization The Franchising Practices in Turkish Real Estate Market 20 KÜRKÇÜOĞLU Mustafa Metin Çakıcı A General Outlook For Total Quality Management in Theory and Practice 19 MIZRAKLI Sabih Yaşar Onay 18 ÖZKESKİNLER Arzu Murat Ferman 17 SANDIKÇI Pınar Sayın Yaşar Onay 16 SARICA Burak Kurt Dew 15 ŞENADA Ebru Emrah Cengiz 14 SERTER Mine Murat Ferman 13 SOYKUT Pınar Y. Kurt Dew 12 TEMELLİ 11 TÜFEKÇİLER Mahire Tuğçe Sibel Nalan Emrah Cengiz Crises Management Concept and General Effects of Crises on the Organisations Mergers and Acquisitions and A Case Analysis from the Information Technology Industry in Turkey The New Role of NATO and the Turkish Perspectives in the Post- Cold War Era The Application Of Radio Frequency Identification Technology in Supply Chain Management B2C: A Rising Concept of E- Commerce A General Assessment of Customer Relationship Management and A Case Study in Turkish Detergent Industry in the Context of Womens Club The Relations of 1994 and 2000 Crises and Their Effects in Turkish Capital Markets Measuring Advertising Effectiveness And An Example from Online Advertising Practices Sponsorship As A Rising Tool in Marketing and Some Selected Activities from Business World

16 A Unique Application of Niche 10 TUNÇEL Doğan Emrah Cengiz Marketing-Case Study of a Micro- Brewery Restaurant Current Issues in Mobile Internet and 9 YÜCEL Yasemin Murat Ferman State-of-the-Art of Mobile Internet Business in Turkey 8 NASIR Süphan Murat Ferman 7 ÖRSAL Çağatay Metin Çakıcı 6 AYTAÇ Selenay Murat Ferman Relationship Marketing as a New Concept: A Case Study of an Automobile Company The Porter's Model of Competitive Advantage and Case of Global Petroleum Industry Quality Assurance System- Implementing ISO 9000 Into a Turkish University Library METE Dilek Emrah Cengiz B2B E-Marketplaces in Turkey ELER Ahmet Emrah Cengiz Services Marketing AKÇANBAŞ Kerem Murat Ferman 2 DOĞAN H.Cem Emrah Cengiz 1 KENDİR Pelin Emrah Cengiz Mortgage Loans as an Instrument of Housing Finance& Possible Applications in Turkey Smart Cards and Effects of Smart Cards on Current Business Transactions Contemporary Methods in Measurement of Sales Performance and a Case Study in a Leading Pharmaceutical Company