COURSE LIST Faculty of Tourism

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1 COURSE LIST Faculty of Tourism Please note that Erasmus students are allowed to take courses from lists of all faculties/schools according to their needs or interests. Courses offered in Turkish are listed at the website of the faculty or you can contact Departmental Coordinator to get the necessary information Courses offered in English Course Code ECTS Credits Level (B: Bachelors, M: Master, D: Ph.D.) Course Name The ULP B Introduction to Business Assist. Prof. Tülay GÜZEL ULP B Introduction to Tourism Lect. Sinan GÖKDEMİR ULP B Brand Management Assist Prof. Dr. Mustafa BOZ ULP B Marketing Management Assist. Prof. Mustafa BOZ ULP B Marketing in Tourism Assist. Prof. Lütfi ATAY ULP B Corporate Finance Assoc. Prof. EKREM TUFAN ULP B Financial Accounting Assoc. Prof. Berna BURCU YILMAZ ULP B Fundemantals of Communication Assoc. Prof. Dr. HülyaÖNAL ULP B Turkish for Foreigners / Beginners ULP B Turkish for Foreigners / Intermediate Turkish Learning Center Turkish Learning Center ULP B Turkish for Foreigners / Advanced Turkish Learning Center ULP B Management and Organization Prof. Dr. Mustafa KOYUNCU ULP B Gastronomy Tourism - ULP B The Economics of Tourism Assoc. Prof. Ferah ÖZKÖK

2 ULP B Event Management H. Mehmet YILDIRIM ULP B Tourism Policy and Planning Assist. Prof. Ş. Okan MERCAN ULP B Financial Management Assoc. Prof. EKREM TUFAN ULP B Front Office Procedures Selahaddin BOZKURT Course Code ULP Introduction to Business Genel İşletme English ( X ) Bachelor s / Undergraduate Assist. Prof. Tülay GÜZEL Business: Blending People, Technology and Ethical Behavior Achieving Business Success by Demonstrating Ethical Behavior and Social Responsibility Economic Challenges Facing Global and Domestic Business Competing in Global Markets Options for Organizing Small and Large Businesses Starting Your Own Business: The Entrepreneurship Alternative Electronic Commerce: The Internet and Online Business Management, Leadership and the Internal Organization Customer- Driven Marketing

3 Understanding Accounting and Financial Statements Course Code ULP Introduction to Tourism Turizme Giriş İngilizce Lect. Sinan GÖKDEMİR ( X ) Bachelor s / Undergraduate The Tourism System The Evolution and Growth of Tourism The Tourism Product Tourist Markets Tourism Marketing Economic Impacts of Tourism Sociocultural and Environmental Impacts of Tourism Destination Development Sustainable Tourism Tourism Research

4 Course Code ULP Brand Management Marka Yonetimi İngilizce Assist Prof. Dr. Mustafa BOZ ( X ) Bachelor s / Undergraduate Strong Brands are among the company s most valuable assets, managing and developing them becomes of crucial importance for the long term profitability of a firm. Fundamentals of Brand management introduces students to essential brand information, including common branding terms, the importance of brand value, the characteristic of a good brand name and brand mark, and the responsibilities a brand manager should fulfill, The course also details the role brand management plays in the strategic marketing process, the steps of the consumer adoption process, the different types of branding strategies, and the signs that can indicate a troubled branding strategy. Branding context, concept, definition Why do brands matter why branding what 's a brand, some global brands Concepts: brand name, brand identity, brand personality, brand promise Brand Equity Branding Policies, types of brandsbrand extension

5 product naming techniques non - verbal signs (logo, symbol, color) international considerations trademarks. packagin and labelling branding strategies. Positioning and differentiation. design and implementation of marketing programs. Course Code ULP Name of the course in English Marketing Management Name of the course in Turkish Genel Pazarlama ingilizce Assist Prof. Dr. Mustafa BOZ (X) Bachelor s / Undergraduate ( ) Doctorate

6 COMU Credits 2 What is marketing, marketing management philosophies, marketing challenges Strategic planning and marketing process The global marketing environment Marketing research and information system Consumer and business buyer behavior Market segmentation, targeting, and positioning Product and services strategy New product development / Life-cycle strategies Promotion strategy Advertising and public relations Distribution channels and logistics. Pricing products International Marketing Marketing and Ethics Course Code ULP Marketing in Tourism Turizm Pazarlaması İngilizce Assist. Prof. Lütfi ATAY ( x ) Bachelor s / Undergraduate

7 COMU Credits 2 Introduction to tourism Products in tourism Pricing approaches in tourism Distribution systems in tourism Promotion mix in tourism and travel Destination marketing Electronic marketing in tourism Marketing implementation at hotels Marketing implementation at travel business Tourism demand and target market Customer satisfaction in tourism Branding in tourism Course Code ULP Corporate Finance İşletme Finansı English ( x ) Bachelor s / Undergraduate Assoc. Prof. EKREM TUFAN The lesson will begin with summary history of finance and financial managers behaviors with supporting short video films. Then it will continue with financial forecasting and market share calculation. Other topics will be financial planning, working capital management

8 and capital budgeting. Participants will face real cases and the lesson will be interactive. Course Code ULP Financial Accounting Genel Muhasebe İngilizce Assoc. Prof. Dr. Berna Burcu Yılmaz ( x ) Bachelor s / Undergraduate COMU Credits 2 -Definition of accounting, accounting functions, types of accounting, -Accounting information system, users of accounting information, - Basic accounting equation, -Reporting of financial information (basic financial statements, balance sheet- statement of financial position, income statement, business transactions, the trial balance), - Classifying of financial information -Recording of financial information (entry systems, entries), - Process of accounting that covers an accounting period (accounting procedures that covers an accounting period), - Basic concepts of accounting and Generally Accepted

9 Accounting Principles, - Detailed analysis of basic accounts of current assets: cash, checking and deposit accounts, - Securities accounts, - Receivable: accounts receivable, notes receivable, - Inventories and recording sales and purchases of inventory for a merchandising firm that covers inventory valuation methods. Course Code ULP Fundemantals of Communication İletişim Bilgisi İngilizce Assoc. Prof. Dr. Hülya ÖNAL ( x ) Bachelor s / Undergraduate COMU Credits 2 Introduction to Communication Principles of Effective Communication Intra-personal & interpersonal communication Communication in groups Culture & Intercultural Communication Improving interpersonal communication skills (dialog, empathy) Improving interpersonal communication skills (effective speech, active listening) Organizational Communication

10 Organizational communication networks and channels Nonverbal Communication & Body language Managing Corporate Communication Corporate Identity, Image & Reputation Organizational Communication- Problems & Solutions Course Code ULP Turkish for Foreigners / Beginners Yabancı öğrenciler için Türk Dili / Yeni Başlayanlar Türkçe ( X) Bachelor s / Undergraduate COMU Credits 0 What, Who, Where (In, On, At), Where (To), Where (From), Why? Because, Days, Months, Numbers, There is, There is not, Is there? Is not there? Isn't it, Present Continuous Tense, Imperative, Volition, Simple Past Tense are taught. Course Code ULP Turkish for Foreigners / Intermediate Yabancı öğrenciler için Türk Dili / Orta Düzey Türkçe

11 (X) Bachelor s / Undergraduate COMU Credits 0 What Is The Time? At What Time? How Long Does It Take? To Be, Possessive, Genitive, Case Endings, Future Tense, Pronouns, Adjectives, Nouns, Gerunds, Conjunctions, Simple Present Tense, That, Mine, Yours, Causative are taught. Course Code ULP Turkish for Foreigners / Advanced Yabancı öğrenciler için Türk Dili / Gelişmiş Düzey Türkçe (X) Bachelor s / Undergraduate COMU Credits 0 Gerunds and Partıcıpals (Review), Passive, Passive Extra, Indirect Speech, Reflexive, Reciprocal, In Spite Of, In The Place Of, Compound Tenses 1, Compound Tenses 2, Compound Tenses 3, Conjunctions Extra are taught. Course Code ULP 08-17

12 Management and Organization Yönetim ve Organizasyon İngilizce ( x ) Bachelor s / Undergraduate ( ) Master ( ) Doctorate Prof. Dr. Mustafa KOYUNCU - The concept of management and organization and their reasons. - Features of management process, manager and his/her attributes, common view of management approaches. - Modern management school, System approach, Contingency approach, Z Theory, Excellence Approaches. - The functions of Management, Planning, Organizing, Command, Coordination, Supervision. - The functions of management, Decision Making. - The effects of globalization on management and management in 21st century. - Definition, structure and importance of organization, the principles of organization. - Species of organization: Committee, matrix, Network, cluster and virtual organizations. - Participation to management in organization, Motivation, Discipline, Power, authority and influencing. - Conflict in organization and its management, Leadership and analysis of leadership behavior. - Crises management and organizational change. Course Code ULP Gastronomy Tourism

13 Gastronomi Turizmi English ( x) Bachelor s / Undergraduate ( ) Master ( ) Doctorate - Course Content Main objective of this course is teaching students to, content, features and importance of the gastronomy and gastronomy tourism as a tourist product and attractiveness factor. 1- Basic Concepts of the Gastronomy 2- Changing in Food and Beverage habits and Traditions 3- Gastronomy as a Tourist Product 4- gastronomy Tourism and Development of the Gastronomy Tourism 5- gastronomy Tourism and Development of the Gastronomy Tourism 6- Features of the Gastronomy Tourism 7- Effects of Gastronomy Tourism to Destination Development 8- Mid-term Exam 9- Effects of Gastronomical Facilities to Tourism 10- Gastronomy Tourism And Sustainable Regional Development 11- Gastronomy Tourism and Tourist Behavior

14 12- International case studies and examples in Gastronomy Tourism 13- Slow Food Movement and Similar Trends 14- Student Presentations Course Code ULP The Economics of Tourism Turizm Ekonomisi English (X) Bachelor s / Undergraduate ( ) Master ( ) Doctorate Assoc. Prof. Ferah ÖZKÖK COMU Credits 2 Tourism concepts, economics and tourism, the tourism industry and its products. Supplying travel and tourism products. Elasticity of supply, hotel and motel accommodation, natural and historic attractions, air tour operations. The economics of tourism demand. Equilibrium in tourism markets. Tourism growth and national economies. Employment and income creation, The effect of tourism to public revenue and spends,value added effects, effects on prices Unpriced values and externalities. The balance of tourism payments: tourism s external account. Multinationals in travel and tourism.

15 Course Code ULP Event Management Etkinlik Yönetimi English ( X) Bachelor s / Undergraduate ( ) Master ( ) Doctorate H. Mehmet YILDIRIM The students who succeeded in this course; Event design and concept development. To gain event planning ability and evaluate. To be ready for an event management experience. To improve reporting skills. Event tourism. Course Code ULP Tourism Policy and Planning Turizm Politikası ve Planlaması English ( x) Bachelor s / Undergraduate ( ) Master

16 Assist. Prof. Ş. Okan MERCAN Growth and sustainable development in tourism Tourism policies Properties of policies Tourism planning Regional planning Destination planning Site planning Cases of planning Course Code ULP Financial Management Finansal Yönetim English ( x) Bachelor s / Undergraduate ( ) Master Assoc. Prof. Dr. Ekrem Tufan Students will acquire information about financial management. It will be delivered also brief history of finance, financial ratios, risk and rates of return, Turkish financial institutions and capital budgeting techniques.

17 Course Code ULP Front Office Procedures Ön Büro Prosedürleri English ( X) Bachelor s / Undergraduate ( ) Master ( ) Doctorate Selahaddin BOZKURT Course Contents 1.Lodging Industry 2.Hotel Organizations 3.Front Office Operations 4. Reservations 5. Registrations 6. Front Office Responsibilities 7.Front Office Accounting 8. Check-Out Settlement 9. The Night Audit 10. Planning and Evaluating Operations 11. Revenue Managent 12. Managing Human Resources

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