M. Şükrü Akdoğan & Başar Altuntaş Covert Marketing Strategy: An Alternative way to reach Consumers...23

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3 Contents Hulusi Dogan, Ahmet Unlu & Adnan Aksit An Empirical Research Study in the Textile Sector for the Relationship between Emotional Burnout and Anger...15 M. Şükrü Akdoğan & Başar Altuntaş Covert Marketing Strategy: An Alternative way to reach Consumers...23 Cemile Çelik & Muhammet Saygin The Effects of Authentic Leadership Features on the Crisis Preparedness Levels of Organisations: A Case of Erdemli...33 Muhammet Saygin & Esra Sarioğlu Relationship between Social Capital and Word of Mouth Marketing in Network Society: The Case of Silifke Vocational School...43 Fatİh Şantaş, Ümİt Çirakli, Özgür Uğurluoğlu & Yusuf Çelİk The Perceptions of Health Personnel about Ethical Leadership Behaviour...53 Mehtap Karakoç Developments Beginning From The Istanbul Stock Exchange To Borsa Istanbul...63 Rifat Iraz & Hande Ulukapi The Effects of Organisational Capabilities on Innovative Performance: A Research Study at Konya Teknokent...71 Dİnçer Atli A Conceptual Study on Employer Branding at the intersection of Human Resources Management, Marketing and Communications...81 Gulcin Bilgin Turna Film-Induced Tourism: The Case of Rize, Turkey...91 Enver Aydoğan, Emre Burak Ekmekçİoğlu, Ahmet Demİrdağ & Gülfİz Ergİn Demİrdağ The Relationship Between type a Personality and Procrastination Tendency among Academics...99

4 10 Contents Duygu Acar Erdur, Mehlika Saraç & Nuran Bayram Relationship between Organisational Silence and Organisational Commitment: Moderating Role of Organisational Climate Gamze Yildiz Erduran The Attitudes of Youth towards Brand: Is it Addiction or Loyalty? Esen Kara & Duygu Acar Erdur Relationship between Women Participation on Boards and Financial Performance: Evidence From Turkey İpek Altinbaşak Farina, Özlem Ayaz Arda & Bilge Biçer Targeting Millennials in an Emerging Market: A Qualitative Study on the Value Systems of Generation Y in Turkey Yavuz Tansoy Yildirim The Impact of Organisational Culture on Job Satisfaction: A Sectoral Research Study Yonca Deniz Gürol, Haldun Şecaattin Çetinarslan, Cem Ener, Yeliz Palaz & Gökçe Sönmez How does Strategic Staffing affect Innovation Performance of High-Tech Firms? Tahir Akgemci & Esra Kiziloğlu Do Personality Traits have an Impact on Organisational Identification? A Field Survey Şahin Karabulut & Fatma Yapici Negative Income Tax as a Social Politics Instrument Selcuk Eti, M. Omer Azabagaoglu & Gulnur E. Icli Study on the Socio-Economic Profile of Organic Food Consumers in Turkey Kerim Ozcan & Mehmet Barca Weber s Pendulum: Perception of Authority at Work Esra Aytaç Adali, Nilsen Kundakci & Ayşegül Tuş Işik An Integrated Anp and Dea Approach for the Selection Problems

5 Contents 11 Dursun Bingol & Pelin Erden The Relationship between the Corporate Social Responsibility Perception of Employees and Organisational Commitment: A Research Study in the Banking Industry Osman Bayraktar Content Analysis of Job Advertisements in Newspapers Published in Ottoman Turkish Elif Dİkmetaş Yardan, Saffet Ocak & Şehriban Tepebaş The Effects of Nurses Mobbing Perceptions on their Working Performances Akyay Uygur & Faruk Okyay An Application on Affecting of Institutionalisation Dimensions on Consumer Behaviours. An Accommodation Business Sample Tuğrul Ayyildiz & Ahu Yazici The Impacts of the Demographic Variances of Tourism Students on State-Trait Anxiety Levels İlknur Bilgen, Ceyda Aysuna Türkyılmaz & Sahavet Gürdal Corporate Reputation and Marketing Activities Emre Akyüz Earth s Struggle for Existence against Consumption Ghost Julide Yalcinkaya Koyuncu & Rasim Yilmaz The Impact of Privatisation on Earnings in Transition Countries Elifhan Köse & Özgür Bayraktar Fascism and its Body Politics Emrah Gazi Candan Why do we still need so many Human Resources Professionals? Funda Dİril Impact of Tax Burden and Tax Responsibility on Assignment of Obligations

6 12 Contents Gülsün Erigüç & Hüseyin Eriş Evaluation of Time Management and Academic Achievement: A Vocational School of Health Services Students Sample Seçil Bal Taştan The Impact of Organisational Culture on the Two-Factor Model of Environmental and Psychological Empowerment: An Assessment of Behavioural and Motivational Approaches Burcu Akdeniz & Gülten Gümüştekin Should the Grumpy Cynical Stay or Leave?: An Empirical Study on the Relationship of Organisational Cynicism and Job Satisfaction Kamil Necdet Ar Increasing Work Accidents in Turkey and their Socio-Economic Impact Umut Öneş & Bora Baskak Gender-Based differences in Risk-Taking Behaviour: A Neuro Economics Approach Selim Yüksel Pazarçeviren & Duygu Celayir Quality Costs and Reporting of Quality Costs: An Application in the Dyeing and Finishing Industry Tuba Turgut Isik & Fatma Esra Gormez Relationships between Loan Usage and Growth in Turkey Songül Demirel & Pınar İ. Dülgar Overview of Public Administration Discipline in Turkey Specific to the Journal of Public Administration Habib Akdoğan, Ela Hİçyorulmaz & Yasin Şeker Students Perception of Accounting Information Systems: Hitit University Application Ahmet Murat Koseoglu & Irfan Kadioglu The Change of Logistics Organisations Caused by Globalisation

7 Contents 13 Bülent Akyuz & Bekir Eşitti The Effects of Ethical Leadership on Mobbing: A Research Study on Healthcare Organisations Güneş Açelya Sİpahİ, Didem Tezsürücü & Kamil Bİrcan The Level of Information Technologies in the Logistics Sector Bünyamİn Bacak & Ebru Kanyilmaz Polat An Investigation of Unemployed University Graduates Depression Levels: The Case of Çanakkale Province Gonca Gezer Industrial Relations and Turkey Sample as a Function of Human Resources Gülsün Erİgüç According to Macro Health Manpower Planning Distribution and Number of Health Manpower in Turkey for the Period of Murat Akbalik An Analysis of The Effect of Ramadan on Istanbul Stock Exchange Ateş Bayazit Hayta A Study on the Investment Tendencies of Families by Different Stages of their Life Cycles Narman Kuzucu A Survey of Managerial Perspective on Corporate Dividend Policy: Evidence from Turkish Listed Firms Aslı Yenipazarlı & Arif Aral The Relationship between Exchange Rate and Foreign Trade in Turkey: A Cointegration Analysis

Contents. M. Şükrü Akdoğan & Başar Altuntaş Covert Marketing Strategy: An Alternative way to reach Consumers 23

Contents. M. Şükrü Akdoğan & Başar Altuntaş Covert Marketing Strategy: An Alternative way to reach Consumers 23 Contents Hulusi Dogan, Ahmet Unlu & Adnan Aksit An Empirical Research Study in the Textile Sector for the Relationship between Emotional Burnout and Anger 15 M. Şükrü Akdoğan & Başar Altuntaş Covert Marketing

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